COMPANY PROFILE:BIRLA POWER SOLUTIONS LIMITED (Formerly Birla Yamaha Limited) (ISO-9001 & ISO14001 COMPANY) Birla Power

Solutions Ltd., (BPSL), a Rs.2500 Crore Yash Birla Group Company, established in April1984 in collaboration with globally renowned Yamaha Motor Co. JAPAN by dynamic visionary late Shri Ashok Birla. The Company has many a firsts to its credit. It was the first Company to manufacture portable generators in India in 1986. The Company has the expertise of manufacturing 2 stroke as well as 4 stroke engines. The Company is presently producing a wide range of Generators catering to the power requirements of 500W to 40K.W being fuelled by variety of fuel options like Kerosene , Petrol, Diesel, LPG ,CNG ,Biogas etc . It was the 1st Company to roll out Self Start Gensets and became the 1st Company to launch emission compliant Generators under the brand name BIRLA ECOGEN, once again taking a step ahead, to launch low noise gensets, complying with phase-II noise norms and entering a new era of silent technology gensets. BPSL is committed to provide total Power Solution depending upon customer needs by manufacturing Portable Generators, Inverters, Home UPS. To provide complete Power Solution to its esteemed customers under one roof company has recently started opening POWER SHOPPEE across the country. The company has recently launched POWER TILLER in the brand name BIRLA HARIT. The Diesel Engine of 11.5 HP used in it has been manufactured by YANMAR, THE GLOBAL LEADER OF ENGINE MANUFACTURING, with their latest technology. This Power Tiller will be very useful particularly to the farmers having small & medium land holdings. The products are extremely compact, light weight, portable and efficient and shall be very popular in the farming community because of their reliability, low maintenance and low running cost. In a nutshell, it shall offer VALUE FOR MONEY TO THE FARMERS. BPSL got ISO 9002 certification in October1998, and has also been awarded ISO14001 certification.

PROMOTERS:Yash Birla Group Of Company Mr, Yashovardhan Birla CHAIRMAN BIRLA POWER SOLUTION LTD. MANAGEMENT TEAM: |Sr. No. |1 |2 |3 |4 |5 |6 |7 |8 |Name |Yashovardhan birla |Y P Trivedi |P V R Murthy |Rajesh V Shah |N Nagesh |Upkar Sing Kohli |M S Arora |Upkar Singh Kohl |Designation |Chairman |Director |Managing Director |Director |Company Cecretory |Independet Director |Additional Director |Additional Director | | | | | | | | |

VISION AND MISSION OF THE BPSL:VISION OF BPSL : The Yash Birla Group would be on the forefront of Indian industry, while expanding its global footprint and carrying forward the legacy of the Birla name by pursuit of excellence driven growth on the bedrock of our ideals. MISSION OF BPSL: We at the Yash Birla Group will continually strive to add value for all our stakeholders, employees and customer. Guided by intelligent thought, maturity and integrity, we will work together as a family to create wealth and well being. As good corporate citizens, we will always uphold our code of ethics. We value sincerity, effort and merit, and will always act as responsive and responsible citizens wherever we are present.

PRODUCTS:-

1.Silent Portable Generators:The Ecogen Generator range is the world's first co"friendly low-emission, low noise generator made of high"tech alloyed components. The generator is packed with featnres such as fuseless circuit breakers, fan system and an Acoustic cover to reduce noise significantly. 2. Higher Capacity Silent Generators:The Company's range of higher capacity Gensets (7.5KVA - 40KVA) addresses to demands of the telecom, defence and other institutional customers.

3. 5KVA Diesel Genset:The 5 kva Portable Genset range is the India t first co friendly low-emission, low noise Diesel generator made of high-tech alloyed components. The generator is packed with Features such as fuse less circuit breakers, Tamperproof oil alert system, pilot, lamp, Non fuse Breaker, Reverse and an Acoustic cover to reduce noise significantly. .

4.Alternate Fuel Based Generators:The Company has also introduced a range of LPG/CNG generators for domestic and institutional customers. This provides our customers with an econo -mical and environmentally friendly means to meet their energy needs.

5.Multi Purpose Engines (MPEs):The power packed MPEs can playa number of varied roles and can substitute machines such as floor polishers, concrete mixers and rail drilling machines among others.

6.Pumpsets:The Birla Ecoshakti 4 stroke pumpset redefines reliability and also provides unmatched power, which means more power per drop of fuel.

7.Sprayer:The Company has also introduced a range of Sprayer for domestic and institutional customers. This provides our customers with an economical and environmentally friendly means to meet their energy needs.

8.Inverters:Inverters are available in a wide capacity range of 1OO VA to as high as 10KVA.The most popular range is the 500/800/1500 VA that enables the user to run fans,tube lights and a television set

9.Batteries:Birla Power Battery is an Industrial Non Automotive battery. The heavy duty thick lead terminals aid in better connection and also help in providing minimum voltage drops in the circuit.

10.Power Tiller:The Company has also introduced a range of Power Tiller for agriculture and Farm customers. This provides our customers with an economical and environmentally friendly means to meet their energy needs.

11. Lawn Mower:The Company has also introduced a range of Lawn Mower for domestic and institutional customers. This provides our customers with an econo - mical and environmentally friendly means to meet their energy needs.

12.YB Series:The Ecogen Generator range is the world's first co"friendly low-emission, low noise generator made of high"tech alloyed component featnres such as fuseless circuit breakers, fan system and an Acoustic cover to reduce noise significantly.s. The generator is packed with

FINANCIAL ASPECTS:-

FINANCIAL ASPECTS OF BPSL (2010-2011) |ATTRIBUTE | | |Sales Turnover |Other Income |Total Income |Total Expenses |Operating Profit |Gross Profit |Interest |PBDT |Depreciation |PBT |Tax |Net Profit |EPS |Book Value |Equity |Reseves |Face Value | |Rs. In Cr. |2010 |238.12 |3.91 |242.03 |215.86 |22.26 |26.17 |18.21 |5.99 |3.47 |2.52 |1.17 |1.35 |0.02 ||71.72 |212.83 |1.00 | | |2011 |292.40 |1.55 |293.95 |266.78 |25.62 |27.17 |23.58 |13.92 |3.80 |10.12 |2.52 |7.60 |0.04 ||213.52 ||1.00 | |Rs. In Cr. | | | | | | | | | | | | | | | | | |

INTERPRETATION:The Comparative analysis of current and previous year that I find out that current year increase the sales, net profit, EPS etc. and face value are same both years.

STAKEHOLDERS:|Holders Name | |Promoters |General Public | |Other Companies | |Foreign OCB | |Foreign NRI | |Central Govt. | |Others |Financial Institutional | |N Bank Mutual Funds | |No. Of Shares |86261184 |1099229277 |184716433 |53984556 |41120815 |6474564 |6191456 |27000 |10800 |% Share Holding |4.04% |51.48% |8.65% |2.53% |1.93% |0.30% |0.29% |0.00% |0.00% | |

SWOT ANALYSIS OF:-

STRENGTHS:-

HUMAN RESOURCE: BPSL 550 employee .in the company out of which around 200 are skilled workman. The work culture at the factory is very cordial. There has been no loss of production due to Industrial issues for the last 3 years as all employees at all levels are partners in progress. BPSL is a large group of company, making a long term and attractive career.

FINANCE: Top line grew to Rs 2.42 bn in FY10 (up ~7% yearonyear), mainly due to growth in sales of higher KVA generators. BPSL have become one of the few Indian Companies to buy out the equity of our MNC partner. In the year 2002, the company has acquired the stake of Yamaha Motor Company Japan . MARKETING: BPSL enjoys strong brand recognition and recall. BPSL has almost a complete range of products making it a single window for power solutions.

 BPSL has a very strong dealer distributor network through which the products of the company are marketed and sold. BPSL has a strong aftersales service support mechanism.

PRODUCTION: Using latest technology BPSL produce the variety of fuel options like Kerosene , Petrol, Diesel, LPG ,CNG ,Biogas etc .

WEAKNESSES: BPSL is operating in the lower range of in house engines & pumps, which is a highly competitive segment. Virtually No control over Raw Material Price. Dependence on specialised manpower. Lack of promotional activities.. Lack of new product launch after the exit of foreign partner has resulted in a decline in the market share for BPSL.

OPPORTUNITIES: The company can increase its market share by expanding capacity. The company plans to introduce higher KVA gensets and water pumps to capitilize on growing demand in this segment.

 Increase presence in the agricultural and construction sector by offering a higher range of diesel engines. Export market is still untapped spacially for engines, alternators, Inverters. Erratic power situation in the semi urban & rural towns has resulted in increase in demand. Power requirement of consumers increasing opportunity for adding new higher capacity products. Rural demand improving.

THREATS: Portable genset industry growth has shown decline in recent times. Cheaper products from China are giving stiff competition to local players. Invertor market is getting crowded with extensive competition from local & international Players. Volatility in prices of raw materials like aluminium, copper, steel, etc. Intense competition from established players in domestic market and international companies manufacturing gensets and other electric equipment. Technological obsolescence.

RECOMMENDATIONS:Company should work on following: Company should improve its promotional activities. Company should upgrade its technology. It should diversify its business. There should tight workload in employee and employee should be fully productive . BPSL should improve its quality manpower, strategies and policies.

CONCLUSION:BPSL is synonymous with reliable power solutions in every Indian household and hence we decided to rename itself in a more apt manner: as Birla Power Solutions Ltd. growing at a great pace by adding new products, developing new technologies, but the initial idea with which it began is still the same to power your dreams.