Telenor Pakistan Introduction Telenor Pakistan launched its operations in March 2005 as the single largest direct European

investment in Pakistan, setting precedence for further foreign investments in the telecom sector. The company has crossed many milestones and grown in a number of directions, making Telenor Pakistan a leading telecom operator of the country. Telenor is the fastest growing mobile network in the country, with coverage reaching deep into many of the remotest areas of Pakistan. In the most difficult terrains of the country, from the hilly northern areas to the sprawling deserts in the south, at times we are the only operator connecting the previously unconnected. Telenor spreads across Pakistan, creating 2,500 direct and 25,000-plus indirect employment opportunities. It has a network of 23 company-owned sales and service centers, more than 200 franchisees and some 100,000 retail outlets. Achievements: SAARC award Brand award Buzziest brand of 2007-08 Environmental excellence award AURORA Advertising awards

At the heart of brand is its logo -- a symbol of balance, movement and change. It represents philosophy of innovation and democratic process, and takes its inspiration from Scandinavias long history of design inspired by nature. Of course a brand is much more than just a logo it is a set of ideas, a way of doing things and a measure of behavior .In many ways, Telenor already stands out. It has shown impressive growth and an increasingly international focus, particularly in new growing markets. But it can go and need to go much, much further. Currently it is providing : Talk Shawk Djuice Persona Post Paid

Business Policies & Practices

Telenor Pakistan

External & Internal Analysis

a. SWOT Analysis:
Strengths: For the first time in Pakistan, Telenor Presents PicShare a unique new way of sharing your memories online and through your handset. Telenor is the fastest growing mobile network in the country, with coverage reaching deep into many of the remotest areas of Pakistan. Telenor has introduced a score of industry-first Value Added Services for its customers. Keeping in line with the innovative tradition, Telenor brings yet another industry first service. In order to facilitate an ever growing population of facebook users, it has successfully integrated with Facebook Keeping up with its trend of introducing innovative services, Telenor remains the exclusive provider of this unique new service to benefit its subscribers. Mobile phones will tell you your location any where in Pakistan. Telenor Pakistan proudly introduces new USB DATA Package with amazing bundle offer for valued Persona Postpaid subscribers. In USB Data Package, customers can get one year free internet, one usb stick E169,one postpaid sim. Telenor has always been at forefront on serving its customer. Telenor has launched another innovative service for subscribers, which will allows to serve you at your convenience. The company is also the largest provider of TV services in the Nordic region. Very high percentage of prepaid customers. Only telecom offering banking services like easy paisa, bill payments & money transfer. State of the art equipment. Best perks in the market. Human resource department is very strong.

Weaknesses:
One of the weaknesses of telenor is too much traffic of sms and calls on specific occassions i.e eid etc. Irregular Call disconnections that annoys customers. Inappropriate target market.

Business Policies & Practices

Telenor Pakistan As the telenor company is from Norway, so people often hesitate to subscribe because of religious point of view. High class Product like persona is not according to the market trend. Slow at encountering promotions offered by competitors.

Opportunities:
Launching of 3G Technology. Merger with any other network. Planning to launch complete consumer banking. Mobile number portability E-commerce usage Inefficiency of other mobile networks Strategic Alliances & Infrastructure Sharing Facilities(gained 60% share of warid) International Mobile Equipment Identity System

Threats:
Price war Low profit margins Competitors like china mobile are providing same services on less investments Profitability is difficult to show in the Balance sheet Merger in any other two competitors Terrorist threats being an European company Its competitors are continuously expanding themselves into the farthest regions of Pakistan Price war is at its peak these days, telenor needs to reduce its charges to compete with others Different packages are offered every other day by its competitors and telenor needs to change its offers and introduce some new packages Mobile number portability is also its threat. Many Propagandas are destroying its image

Business Policies & Practices

Telenor Pakistan Public pay phones and calling cards where telenors service is not available Increase and decrease of customers

Business Policies & Practices