Jones - How To Use Google Analytics Part 3

How
to Use
Read my story @ Posi/velyAwesomeVA@wordpress.com
Welcome to Part 3 of our series!
What can I expect from Google Analy/cs (GA)?
Google Analy/cs give OBJECTIVE measures!
GA reports are composed of graphs and numbers
Why do I need to know the numbers and graphs?
Numbers and graphs help you SEE reality clearly
Numbers and graphs provide measurement of performance
- If you can't measure something, you can't understand it. - If you can't understand it, you can't control it. - If you can't control it, you can't improve it. H. James Harrington
"What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated. John E. Jones
Read my story @ Posi/velyAwesomeVA@wordpress.com 10
Not yet convinced if you need Google Analy/cs?
11
Theres ONE way to nd out
12
Are you up for a TEST?
13
You only need to answer a few ques/ons
14
How well do you know your website visitors?
15
Do you know how many visitors did your website have TODAY?
16
Do you know if you have visitors from Asia, Antar/ca, or Europe?
17
If your readers are from Asia, do you know which part of Asia?
18
Do you know which browser they used to go to your site?
19
Do you know where your trac is coming from?
20
Do you know which of your posts did they love the most?
21
How can you sell to your visitors if you do not know them?
22
You said you know some of the answers. BUT
23
How sure are YOU of your answers?
24
Do you want to have the RIGHT ANSWERS?
25
NOW, are YOU ready to see some of the GA reports?
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In your browser, type h^p://www.google.com/analy/cs
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Click Sign In and enter your details
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Click on the name of your website
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Click the name of your site again
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You will see your Dashboard
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Looks familiar right?
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By this /me, you should have overcome your fear of numbers right?
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Just relax and enjoy the learning process!
34
Now, back to your Dashboard
35
No/ce the led side?
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Zoomed in image
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Each of these main tabs contain reports about your website (w/ blue icons)
38
For reports about your visitors, you have Audience
39
For reports about your ad campaigns, you have Adver/sing
40
Google Analy/cs have dierent reports about your site!
41
Remember our li^le test earlier???
42
How well do you know your website visitors?
43
Lets nd out the RIGHT answers!
44
Ques/on: Do you know how many visitors did your website have TODAY?
45
Click Audience
46
A drop down panel will appear!
47
Again, each tab has a report on audience behavior on your site!
48
Now, you click Overview
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You will see Overview
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Mouse over the date to see your number of visitors on that day!
51
Ques/on: Do you know if you have visitors from Asia, Antar/ca, or Europe?
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Click Audience
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Are you curious where your readers are coming from?
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Click Demographics
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This is what you will see!
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This website has readers in the Philippines, US, Canada and UAE
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Now drill down and ask, which states in the US are my readers coming from?
58
Click on United States
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You will see the map where your readers are
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Scroll down and you will see specic gures per state
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Ques/on: Do you know which browser they used to go to your site?
62
Click Technology
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A drop down panel will appear
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Click Browser & OS
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You will see this screen
66
Scroll down and you will see this
67
This means that many of your visitors use Chrome
68
If you prefer a pie chart, you can see one on the right side
69
Are you curious if they used a mobile device to view your site?
70
Click Mobile
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72
Click Overview
73
Now you know the answer!
74
No/ce the boxes on the upper right hand?
75
You can choose the type of chart that you want!
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If you want just numbers and no chart, click the box with rows
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Numbers are all that you will see!
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To see a pie chart, click the round box
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Viola! A pie chart!
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Want a bar chart? Click the tab with bars
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Now, you have bar chart!
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Ques/on: Do you know where you trac is coming from?
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Go back to the main tabs on the led side (with blue icons)
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Click Trac Sources
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Click Sources
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Click All Trac
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You will see your sources of trac!
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Ques/on: Do you know which of your posts did they love the most?
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Click Content
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Click Site Content
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Another drop down panel will appear
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Click All Pages
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You will see your top posts!
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Click Site Speed
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Click Overview
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You will see this info
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One reason why you may have less visitors is because it takes long for your page to load
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Hoorraaayyy! You now have the RIGHT ANSWERS about your website!
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Bear in mind that what we have explored is just the /p of the iceberg!
104
Just click on the dierent reports to learn more about your website!
105
Hope YOU had a Posi/vely Awesome Learning Experience!!!

Read my story @ Posi/velyAwesomeVA@wordpress.com 106
Big Thanks
h^p://www.ickr.com/photos/ h^p://ickrcc.bluemountains.net/ h^p://www.fotopedia.com/ h^p://search.crea/vecommons.org/ h^p://www.yte.biz/ h^p://support.google.com/googleanaly/cs /
107

Jones - How To Use Google Analytics Part 3

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How

Read my story @ Posi/velyAwesomeVA@wordpress.com

Welcome to Part 3 of our series!

Read my story @ Posi/velyAwesomeVA@wordpress.com

What can I expect from Google Analy/cs (GA)?

Read my story @ Posi/velyAwesomeVA@wordpress.com

Google Analy/cs give OBJECTIVE measures!

Read my story @ Posi/velyAwesomeVA@wordpress.com

GA reports are composed of graphs and numbers

Read my story @ Posi/velyAwesomeVA@wordpress.com

Why do I need to know the numbers and graphs?

Read my story @ Posi/velyAwesomeVA@wordpress.com

Numbers and graphs help you SEE reality clearly

Read my story @ Posi/velyAwesomeVA@wordpress.com

Numbers and graphs provide measurement of performance

Read my story @ Posi/velyAwesomeVA@wordpress.com

Read my story @ Posi/velyAwesomeVA@wordpress.com

Not yet convinced if you need Google Analy/cs?

Read my story @ Posi/velyAwesomeVA@wordpress.com

Theres ONE way to nd out

Read my story @ Posi/velyAwesomeVA@wordpress.com

Are you up for a TEST?

Read my story @ Posi/velyAwesomeVA@wordpress.com

You only need to answer a few ques/ons

Read my story @ Posi/velyAwesomeVA@wordpress.com

How well do you know your website visitors?

Read my story @ Posi/velyAwesomeVA@wordpress.com

Read my story @ Posi/velyAwesomeVA@wordpress.com

Do you know if you have visitors from Asia, Antar/ca, or Europe?

Read my story @ Posi/velyAwesomeVA@wordpress.com

Read my story @ Posi/velyAwesomeVA@wordpress.com

Do you know which browser they used to go to your site?

Read my story @ Posi/velyAwesomeVA@wordpress.com

Do you know where your trac is coming from?

Read my story @ Posi/velyAwesomeVA@wordpress.com

Read my story @ Posi/velyAwesomeVA@wordpress.com

Read my story @ Posi/velyAwesomeVA@wordpress.com

You said you know some of the answers. BUT

Read my story @ Posi/velyAwesomeVA@wordpress.com

How sure are YOU of your answers?

Read my story @ Posi/velyAwesomeVA@wordpress.com

Do you want to have the RIGHT ANSWERS?

Read my story @ Posi/velyAwesomeVA@wordpress.com

NOW, are YOU ready to see some of the GA reports?

Read my story @ Posi/velyAwesomeVA@wordpress.com

In your browser, type h^p://www.google.com/analy/cs

Read my story @ Posi/velyAwesomeVA@wordpress.com

Click Sign In and enter your details

Read my story @ Posi/velyAwesomeVA@wordpress.com

Click on the name of your website

Read my story @ Posi/velyAwesomeVA@wordpress.com

Click the name of your site again

Read my story @ Posi/velyAwesomeVA@wordpress.com

You will see your Dashboard

Read my story @ Posi/velyAwesomeVA@wordpress.com

Looks familiar right?

Read my story @ Posi/velyAwesomeVA@wordpress.com

Read my story @ Posi/velyAwesomeVA@wordpress.com

Just relax and enjoy the learning process!

Read my story @ Posi/velyAwesomeVA@wordpress.com

Now, back to your Dashboard

Read my story @ Posi/velyAwesomeVA@wordpress.com