INTRUDUCTION OF THE COMPANY

PRAKRUTI PRODUCTS PVT. LTD established in the year 1992 with an objective of standardizing the identification, collection and extraction of the herbal products available in the Sahyadri Mountain Ranges and Western Ghats. The firm is set up by a young entrepreneur Mr. M Raghavendra Shetty, who is very passionate about the herbs and its uses. He is the person having thorough knowledge of the herbs and its uses. He has more than 15 years of experience in the field of pharmaceuticals. He is having the team of doctors headed by Dr. Jeetendra Shetty, who is M.D in Ayurvedic Science and well versed in the ayurvedic treatments and preparations. During the past 5 years the company has successfully got the collection tender for the collection of valuable herbs such as Garcinia Combogia, Ramapatre, Garcinia Indica etc through forest department. The total area covered in the tender is above 10000 hectares. The company has standardized the collection by regularly training the collection team with regard to the method of collections and regulating the collection of the herbs there by adhering strictly to the quality norms. Having their own extraction plant with the capacity of extracting 100 tons of raw herbs per month. Plant is equipped with GMP standard machineries having quality control department and well defined quality control procedures. They have a strong production team and Research & Development Department facilities. Company has departmentalized and well defined division of work among the various department, such as production department, sales department etc... Each department is headed by qualified and experienced professionals in their field of activities.

Started as a single company 10 years ago, Prakruti has now grown in to a group of companies and the group is further growing with its diversification program. PRAKRUTI PRODUCTS PVT LTD ventured in to extraction of herbs, herbal products, honey processing and health care business. PRAKRUTI PRODUCTS PVT LTD mainly concentrates on herbal extracts like Garncinia cambogia, Bosewellia, Ashwagandha, Green Tea etc Utilizing the state of the art of infrastructure, experience and expertise, coupled with the zeal of offer the best, has given the company the edge over others and has become a name to reckon within the international market sense. This has resulted in exports herbal extracts, herbal products and countries like U.S.A, Canada, Italy, Brazil, Russia etc With an energetic and enthusiastic marketing team of more than 100 members, the group is poised to grow even further with the support of auxiliary service staff. The companies management team are comprises of professionals with long term experience in their respective fields. All the products are checked as per international standard and according to the customers requirement. With an understanding on the nuances of honey distribution, the company has developed a unique handling and storage process, which ensure the minimum damage and expires with a dedicated team and logistic process; it achieves balance between sales and production. Today Prakruti has kept its promise not only to the Indian consumers but to the word by providing them the very best products.

VISION:-

 To maintain and acquire the 1st and 2nd leadership position in their chosen area of business in India. To establish the companies position of leadership in India to secure global presence. To continuously create new opportunities for growth in their strategic business To set a precedent in the qualified product manufacturing industry, continuous innovation, and exceptional product focused services and enhanced customer satisfaction.

MISION: To carry on continuous research on Ayurvedic herbals To continually improve on the efficiency of the Companies products To timely supply products to customers in a professional manner To meet the highest quality standards

OBJECTIVES OF THE COMPANY :-

 Service motive as well as profit motive Produce quality product Development of remote areas Employment opportunities to the people of the backward areas Carry out new out difficult herbal extract Tremendous cost benefit to customer

STRENGTHS OF THE COMPANY

It has highly sophisticated manufacturing plant for the production of high quality herbal products It has got qualified team of production people who have thorough knowledge of herbal products It has backward integration of major herbs for constant and steady supply of herbal products It never miss its delivery schedule policy It has a well trained and experienced team of professionals for managing sales and logistic activities.

QUALITY POLICY

The Prakruti Products Pvt Ltd id dedicated to provide quality assured products for achieving total customer satisfaction with timely delivery cost effectiveness. The Prakruti products are producing quality products not only to meet the customer requirements but also to exceed the customer exceptions. It will achieve their objectives through continuous improvements, Team work and effective communication both internally as well as externally.

PRODUCT PROFILE :Common Name 1 Garcinia Combogia extract Active Ingredient Hydroxy Citric Acid Test method HPLC

2 3 4 5 6 7 8 9

Salacia Reticulate extract Tribulus terestries extract Gymnema Sylvestre Boswellia Serrata Ashwagandha extract Rita Extract Ocimum Sanctum Purified Honey

Salacia glycosides Saponins Gymnemic acid Boswellic acid Alkoloid Saponins Ursolic acid

Gravimetric UV HPLC Titration Gravimetric HPLC HPLC

10 Aloe vera 11 Glucosomine 12 Calcium sennoside 13 Curcumin extract (95%) 14 Licorise extract 15 Banaba extract 16 Coleus extract 17 Guggul extract 18 Mucana truriens 19 Sida cordifolia 20 Zingber officimale 21 Tomato Lycopene

Barbalion aioin HCl &sulphate Calcium sennosides Curcuminoids Glycyrrhizin Colosolic acid Forskholin Guggulu sterones L .Dopa Ephedrine Gingerol Lycopene HPLC HPLC HPLC TLC U.V.spectrometer HPLC HPLC HPLC HPLC

22 Asparagus racemoses 23 Green tea extract 24 White kidney bean extract 25 Valeria wallichi 26 Bacopa monnieri 27 Garlic extract 28 Gotukola 29 Lutein 30 Pomegranate 31 Terminalla arjuna 32 Terminalla bellerica 33 Terminalla chebula 34 Triphala 35 Piper langum dry extract 36 Capsicum 37 Cocoa extract 38 Cardamom extract 39 Coriander extract 40 Cumin seeds 41 Nut meg extract 42 Hibiscus flower powder

Saponins Polyphenols Phasseolamin Valeric acid Bacosides Allin Asiaticosides Lutein Ellagic acid Tannins Tannins Tannins Tannins piperine Capscin Phenyl ethamine

HPLC UV Colorimetry HPLC TLC TLC HPLC TLC HPLC Titration Titration Titration Titration Spectrometry HPLC/U.V HPLC/U.V

AREA OF OPERATION :-

The PRAKRUTI PRODUCTS Pvt Ltd has global and national area of operation. It distributes its products in Maharashtra, Gujarat, Madhya Pradesh, Kerala, Tamil Nadu etc The PRAKRUTI exporting their products to foreign countries such as America, Italy, Germany, Korea etc

OWNERSHIP PATTERN :Prakurti Product Pvt.Ltd. has Partnership concern and family based Organization. The partners have 50:50 ration in Capital. Mr. M.R Shetty is the Director of the Company.

INFRA STRUCTURE FACILITIES :The Prakruti Products Pvt Ltd has good infrastructural facilities. Today 100 employees are working in the firm. The Prakruti products satisfies its employees by providing all basic needs such as transportation facility, canteen, uniform, first aid box, drinking water etc. The company has highly qualified staff and modern production machines.

ACHIEVEMENT & AWARD :-

The Prakruti Products Pvt Ltd secured national Award in 2005 for Small Scale Entrepreneurs. Mr.M. Raghavendra Shetty, Chairman received award from Honorable Minister Shree Pranab Mukharji.

COMPANY PROFILE
Name of the company Year of Establishment Registration Number :- Prakruti Products Private Ltd :- 1992 :- SSI No:-0812CR0047 SIDO-PMT SSI

TINY RURAL Dated 16/11/2000 Nature of Business carried Ownership Pattern Location Sl.No 1 Factory :- Manufacturing

:- Company :Address Prakruti Products Pvt Ltd Navagadde, Agasur, Ankola

Register Office 2 Branch Office 3

Prakruti Products Pvt Ltd Sagar Complex, Maruti Temple Road, Karwar Prakruti Products Pvt Ltd No-220, 28th Cross, 11th Block, Rajajinagar, Bangalore

Bankers

:- Vijaya Bank & U.T.I Bank

Working Hours Weekly Holiday

:- 9.30 A.M to 5.30 P.M :- Sunday

CUSTOMER BEHAVIOR TOWARD AYURVADIC PRODUCT AND SERVICE

Prakruthi product pvt. Ltd located in Ankola taluk, North canara district ,Karnataka state. It is manufacturing herbal product and honey. It is small scale industry. It got National award during the year 2005-06.Prakruthi product pvt. Ltd. Located near N.H 63 and it is very near to arabic sea. It collected row material from local and also other state of the India such as Maharastra, Gujarath, Kerala ,Punjab etc.,they are manufacturing herbal product. It is business to business market. Prakruyhi has very good infrastructure such as employee welfare, R&D, production, transportation, etc. Total 100 employees are working in the company. Director of company is Mr. M.R. Shetty and Deepak Shetty as General manager. The General manager Deepak Shetty taking care of all the department. Such as marketing department , finance department, store department and production department.etc. Company has good production department. Each department has manager. Prakruthi product pvt. Ltd. Has good marketing department. It is business to business market.

Problem of the Ayurvedic Product The Prakruthi Product Pvt. Ltd. Manufacturing Ayurvedic Product and Honey. It has 10 year experience in Ayurvedic business , but it is suffering from several problem.

Promotion strategy
It is also one of problem of company because it has business to business market, it is not giving advertisement on news paper, magazine, television, radio etc... it getting party through web source, so promotion strategy also one of problem of company.

OTHER HERBAL PRODUCTS MANUFACTURERS

1. Dabur India Ltd: - It is Indias largest Ayurvedic medicine suppliers and the fourth largest producer of FMCG. It was established in 1884. 15 percent of its sales include pharmaceuticals. Ayurvedic specialized division has over 260 medicines for treating a range of ailments and body conditions from common cold to chronic paralysis. These materials constitute only 7 % of Daburs total revenue (less than 50 million dollar). Some of the important products are Dabur Chavanprush ( Herbal honey ) having 70% of market share, Hajmola ( digestive tablets) having 80% of market share, Dabur Amla Hair oil, Vatika ( shampoo) and Laldanta Manjan ( Tooth Powder)

2. Shree Baidyanath Ayurvedic Bhavan Ltd :- It was founded in 1917 in Kolkatta and specializes in Ayurvedic medicine, though it has recently expanded in to the FMCG sector with cosmetic and hair care products such as Shigekai ( soap & shampoo) has a sales volume of 350 million dollar. The company reports to have a over 700 ayurvedic products including item such as Herbal tea, patent medicine, Massage oil and chavanprash.

3. Zandu Pharmaceuticals Works :- It was founded in the year 1919 in Bombay, named after an 18th century ayrveedic. Its total sales volume is about 45 million doillars. One of its current project is to develop a Dopamine drug from a plant extrach, applying for new drug status in the U.S.

4. Himalaya Drug Company :- It has established in 1934 in Bangalore. It currently has a business lavel of about 500 million dollars.

5. Charaka Pharmasuticals :- It is founded in 1947 and currently has 3 distribution centers in India. It produce liquid tablets. It has gained a large advantage with its new products Evanova, a preparation containing 33 herbs and minerals.

6. Vicco Labouratories: - It was founded in the year 1974, doing 110 million of business annually. Its main ayurvedic division includes Himami line, the company involved with cosmetics but also provides chavanprash and other health products

7. some of the other medium and small manufacturing plants include :-

a. Aimil pharmaceutical Ltd b. Viswa Keerthy Ayurvedic Pharmacy c. Kottakkal Ayurvedic Vaidyashala d. Prakruti Labouratories Pvt Ltd

WORK FLOW MODEL

The company is involved in the production of several herbal extract. The main extract includes Honey purification process and Garcinia combogia extract.

HONEY PURIFICATION PROCESS :Honey purification process initially includes filtration of raw honey. After reducing the moisture it is passed on to raw auto clay, then sparkler filtration is done to remove micro- organism. Then at last stage filling packaging is done.

FLOW CHART : PROCESSING OF HONEY

RAW HONEY X KGS

PRE FILTER USING 10u PAD THRU SPARKLER FILTER

DE- WAXING OF HONEY

MOISTURE REDUCTION

FINAL FILTRATON THROUGH SPARKLER FILTER

AUTOCLAVE

PACKING IN BOTTLE

GARCINIA COMBOGIA EXTRACT:

Garcinia Combogia chilka is mixed with suitable quantity of water in reactor, passing heat through steam chamber at constant temperature of 90 0 C, refluxing for three hours and collecting the water wash separately. Washings is heated to 80 C and pH raised by adding NaOH to PH 7.2. Cooling done and Calcium Chloride [CaCl2] then precipitation is done. To precipitate Hydrogen peroxide is added for bleaching then cooled, filtered and finally collecting the precipitate cake. Cake is then dried and milling and sieving is done . Powered

product is autoclaved and dried. Sterilized product is then packed in HDPE containers.

GARCINIA COMBOGIA EXTRACT

X KGS OF GARCINIA FRUIT

EXTRACT EITH WATER UNDER BOILING 3 HOURS

FILTER THE EXTRACT THROUGH SPARKLER FILTER

AUTOCLAVE @ 121* C AND 1.2 KG PRESSURE FOR 30 MINUTES

ADD NAOH TO7.5 PH AND THEN CACL3 TO PRECIPITATE WITH PRCIPITATION MIX

DECOLORIZE USING DECOLORIZING AGENT

COOL ROOM TEMPRETURE AND FILTER THROUGH FILTER PRESS

WASH WITH WATER

CAKE LOADED AND DRIED

MILLING AND SIEVING

STERLISE AT 160* C FOR 2 HRS

PACKING WITH HDPE DRUMS

MCKENCYS 7 S MODEL
1. Structure: 2. Skill:

3. Style: 4. Strategy: 5. System: 6. Staff: 7. Shared values The McKencys 7 S from work was developed by the consultancy at the McKencys and company as well known management constancy firm in the united state the model was designed to diagnose the cause of organization problems to formulate programs for improvement. According to the model there are 7 basic dimensions, which represent the core of managerial activities. These are the element which executor use to influence large and complex organization. Those 7s are also considered as important element of successful business practice, when these elements are present in on organization that organization will be more successful at strategic implantation and will be able to move with the charge. The first three element strategies, structure and system are considered as hardware element of sources. The next four styles, skills, staff and shared value are the software elements.

In Prakruti Company they are as follows :-

Structure: Structure is the basic organization of the country. Its departments reporting lines, areas of expertise, responsibility and how they inter related. The various departments are explained above before this part.

Skill: The skills are the capabilities and competencies that exist within the company. Skills are those capabilities that are possessed by the employees of an organization. These skills will have direct impact on the employees productivity and their performance. At highly skilled employer cannot only perform his work efficiently but also effectively. Thus skills of the employees have a direct impact on the companies overall performance. The Prakrathi Product Pvt. Ltd has off the job training. Details of external training programme, workshops and seminars are received from time to time through membership of reputed organization for specialized training or through communications. Qualified personnel are identified and deputed to attend special external programmes and details are recorded I training record. New personnel are trained on the specific job him/her to perform. Based on

competence, responsibility is assigned training programme for the new entrant is decided by the training in charge based on the nature of the job. Once in a year the performance is monitored and , it found incompetent in any area, training needs are identified. A request is made to the management for importing the training to the concerned employee.

Style: Style is the first soft element of 7s framework. Here style implies the With a shift is style of management of company is able to improve its relationship with its employees, customers and over a period of time. It dries to resolve any kind of disputes arising in the day to day management activities through a peaceful dialogue and negotiations with the accusing party thus the style adopted by the management helps it to maintain a friendly and conductive environment for the smooth running of the organization. The Prakrathi Product Pvt. Ltd has authoritarian decision making. The finance, purchase, store, R and D department, and electrical and maintenance department are taking planning, direction by the director and general manager.

Strategy: Strategy is the first hardware element among the 7s. It is the direction and scope of the company over a long time. A strategy is defined as coherent set of actions aimed at gaining a sustainable advantage over competition improving position that is customer and allocation resources. Strategy implies a game plan to achieve the defined business goals. Every business uses unique strategy to achieve its destiny.

System: The process and flows that show how an organization gets things done from day to day activities systems cover formal and informal procedures that govern every day activity covering every thing from management information system through to the system. The information system also supports the business strategy, business processes, organizational structure and culture of the organization. All suppliers doing business with Prakrathi Product Pvt. Ltd are at present included in approved suppliers list based on their past performance. All purchase orders give complete technical specifications and commercial details based on the requirement and are reviewed and approved by purchase head before it is released and is recorded in out going purchase order register.

Any rejections of material are sent back to the suppliers and informed to improve the quality of materials in future supplies. All approved suppliers are monitored by doing supplier rating once in a year for quality and delivery parameters and recorded in supplier rating form.

Staff: The staff constitutes companys people resource and how they are developed trained and motivated. Staff implies the employees of an organization it is only dynamic element in the factor of production, which can think and react according to the conditions and situations.

Category of Employees
Administrative staff Clerical workers Work man

Number of Employees
7 16 77

Studies of Staff Have a developing plan of ideas for construction purposes To keep the instruments in safe place Maintaining cost, records, banks of accounts To check the products before transportation

Responsibility of Staff Dealing with Bank and other financial Institutions Preserving companies property Identifying the unsafe zones Handling overall materials Shared values

Shared values means that employees share the same guiding values and mission that is, excellently managed company has a driving purpose and philosophy that is known and practiced by everyone. In Mckinseys 7s framework should value refer to commonly held beliefs, mindsets and assumptions that shape how an organization behaves its corporate culture. The vision of Prakrathi product Pvt. Ltd is to produce and supply high quality products to its customers and obtain the customer satisfaction through proper service. The company is given very much importance to the suggestions and recommendations of employees and customer to improve the business. All the departments are harmoniously coordinated to improve the production and sales and there by attaining the goals of the organization.

ORGANIZATION STRUCTURE
Structure of organization refers to its body or frame work. Every business organization has specialized activities like production, finance, marketing etc though which business is carried though different department or section formal structure of an organization is horizontal and vertical. Horizontal structure refers to division of each specializing activity in to a separate department for Ex- production, finance, and marketing. Vertical structure refers to flow of authority relationship. It shows authority and responsibility relationship in the organization. Authority moves downwards and responsibility moves upwards in the organizational structure. As shown in the diagram column A.B.C represent horizontal

division of organization. Each of activity of an organization by Commercial production, Research & Development, Quality Control is undertaken though a separate department. Each department is headed Manager. Manager is assisted by his subordinated. The relation between director, Manager and his subordinate down the lines shows vertical structure. It shows how the authority moves from top to bottom, responsibility moves from bottom to top.

SOCIAL AND ECONOMIC BENEFITS

 To the workers o Supply of free food o Transportation facility o Medical facility o Provident fund o Training facility to the employees To the Society o Supply of good quality products at reasonable price o 100 families of these area directly involved in business as employees o 50 families are involved in this business indirectly by trading and transportation o Raw material required for the production are purchased from the local people o Company has taken control Pollution license To the Government o Proper payment of Tax Central excise duty Sales tax o Proper fulfillment of the norms which have been passed by the Government

FINANCE DEPARTMENTS:
In this competitive corporate world a company is passed with many challenges most of these challenges are financial in nature to name a few cost cutting, raising funds for new projects managing working collection of accounts receivable etc. In such an institution situation of a company wants to sustain and grow in the market it should be able to tackle these challenges factually. Functions: Capital budgeting of new projects. Handling payments to the suppliers and day today petty expenses. Maintaining costing records and calculation of cost of production. Allocating total receipts and expenses to various cost. Forecasting the day to day cash requirement of the unit and procuring the funds form finance head. Dealing with the banks and financial institutions. Preparing and maintaining final account of the company. Communicating and coordinating with internal auditors in their auditing activities.

STORE DEPARTMENT:

The main objective of the stores department revolves around inventory management. Stores department is ensuring with the responsibility of ensuring availability of right kind of material at the right time. In Prakrathi product Pvt. Ltd. The store room contain raw material such as ashwagandha, garcinia, combogenia, chilka, indica chilka, honey and bocapa. The machine parts such as lubricant, belt, PVC pipes, L tube PVC pipes, glass , mask and cable wire are available in the store room. The storeroom has telephone. The store manager contact to other department through telephone.

PURCHASE DEPARTMENT:
Purchase function plays an important role in this competitive world. Every company required good quality materials, which help to satisfy the customer needs and wants.

Function: To provide good product to customer. To maintain the quality of the product. To expend the business. To maintain the image.

PRODUCTION DEPARTMENT:
The productive department is well equipped with all necessary machine. It plays an important role in a company. It has 3 product manager, 10 operators, 60 workman. Function: To expand the existing business. To reach out to market with increase production and high standard. To gain goodwill.

QUALITY CONTROL AND RESEARCH & DEVELOPMENT DEPARTMENT:

The R and Department plays an important role in company. Every company should need R and D department for improve the quality of the product. The Prakrathi Product Pvt. Ltd. has good R and D department. It has highly standard equipment such as refractometer, photospectrometer, PH meter, electrical Bunsen burner, water heater bath, oven refrigerator, PPt, burette and all chemicals. Function: To provide quality product to customer. To identify the quality of product. To increase the demand

ELECTRICAL AND MAINTENANCE DEPARTMENT:

The electrical and maintenance department plays important role in firm. It provides require power to all departments. The Prakrathi Product Pvt. Ltd. has well developed electrical department. It has highly qualified manager and operator. It has two generators. One is 63KVA-85AMP capacity, other one is 180KVA-250AMP capacity. The electric power transfer to reactor motor, drier, steam driers, pulverize, and lightning.

Function: To provide power to required machine. To provide lighting to the firm. To increase the production.

SALES DEPARTMENT:
The sales function plays an important role in this competitive world where competitors are standing on their toe to grab the market share quickly as possible and be the leader in the market. Strong sales team can out perform the competitors and win the race for company.

Functions: Organizing for timely dispatch of goods the customers as per the delivery schedule. Finalizing the annual contract of transporter who are appointed for transportation of the finished goods of the company during the year. Providing all kinds of logistic support required in sales function. Communicating and coordinating with production department an availability of products and dispatch inline with final sales plan. To handle the customer complaints as quickly as possible and to initiate preventive measures. Handling storing, packing and delivery of finished goods.

SECURITY DEPARTMENT:
Every company should need security for employee safety. Security department provides protection form the any illegal matter.

The Prakrathi Product Pvt. Ltd. Has security department, it protect employee in the company. Function: Preventing the entry of unauthorized persons into factory premises. Checking workers while entering and existing the factory premises. Permitting visitors and quests of company into the factory premises after completing the required formalities. Monitoring movement of vehicles inside the factory premises.

MARKETING DEPARTMENT
The prakruthi pvt. ltd. Has good market department , 30% herbal they marketing in India, 70% of herbal product they are exporting to abroad such as Italy, Australia, USA, England etc. They manufacture honey, they buy Honey from local area and also buying the row honey from other state such as Andra Pradesh, Punjab, Gujarath etc. Company has a tie up with Himalaya Company. It has no brand name in the marke, Himalaya company has good name in the India and abroad. It has good market share in the market

HUMAN RESOURCE MANAGEMENT

In simple sense, Human Resource Management means employing people, developing their resources, utilizing, maintaining and

compensating their services in true with the job and organizational requirements with a view to contribute to the goals of the organization, individual and the society.

Meaning of HUMAN RESOURCE HUMAN:H HEARS U UNDERSTAND M MOVES A ADJUST N NEGOTIATES

RESOURCES :R RESERVE E EDUCATE S SKILL O OBJECTIVE U UNDERSTANDING / UTILISING R RESEARCH

C CAPABILITY E ENERGIES S STRENGTH

Human resources means total quantitative and qualitative assets of Human beings in a society.

Quantitative assets :- It means the organisation should have adequate number of people required to carry on or perform all the activities of the organization.

Qualitative assets :- It means the people should possess required knowledge competence, skill and abilities to handle their task efficiently and effectively In other words, Human Resource means aggregate of the Knowledge, skill, experience and health of employees working in any organization. So, the study of resources occupies unique positions in the resource setup of any country.

FINDINGS

During the study these were the following findings in relation to the perception and satisfaction of customer towards ayurvedic medicine Users :- the users of Prakruti Ayurvedic medicine are minimum compared to other Ayurvedic medicine producing companies. Feature :- customer prefer a particular Ayurvedic medicine depending upon its quality and its diseases healing ability. Less importance is given to its price and availability Amount:- customers spend no more than Rs 50 on Ayurvedic medicines when it is of other company but in case of Prakruti Ayurvedic medicine they spend between Rs 50 & 200 Company :-Himalaya Drug Company & Dabur India Ltd are the two companies which are commonly preferred by large number of people in their day to day life

SUGGESTION

After the study the following suggestion are important to an Ayurvedic medicine producing company. Prakruti Products Pvt Ltd is ranked 5th by the customers in and around Ankola & Karwar. Doctors are the person who influences the customers to buy Prakruti Ayurvedic medicine. There fore the company should advertisement it products and improve its popularity. The Ayurvedic medicine producing company should concentrate on its product quality and disease healing ability as it is given more importance by the customers Prakruti Products Pvt Ltd is concentrating more on its production sector and manufacturing plant which is engaged in production of Ayurvedic medicines for other major companies such as Dabur and Himalaya. Thus the company should also concentrate on increasing its sales of its own products in and around Ankola & Karwar. It should also concentrate in marketing its product throughout the state by doing proper advertisement because most of the people dont know about the Prakruti Products.

CONCLUSION

An Ayurvedic medicine producing company should give more importance to its product quality and disease healing ability as it is more preferred by the customers. It is also needed proper advertisement for its products for better marketing.

BIBLIOGRAPHY

 Discussion with the General Manager of the Company Collecting information from HR department Field survey Discussion with Research & Development Depertment Manager of the company Collected information through web ( ayurprakruti.com)