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SUMMER TRAINING PROJECT ON

GROWTH OF INDIAN ONLINE TRADING INDUSTRY WITH SPECIAL REFERENCE TO STANDARD CHARTERED SECURITIES (INDIA) LIMITED

Submitted In Partial Fulfillment of the Requirements of the Degree of Master of Business Administration

Academic Guide Faculty Name: Ms. SWATI BHATT Designation: PROFESSOR

Submitted By: Student Name: RANVEER KUMAR PANDEY Registration no: 3511030073 MBA (BATCH 2010-2012)

SRM UNIVERSITY NCR Campus, Modinagar

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TABLE OF CONTENTS

Subject Declaration Acknowledgement Faculty Certificate Company Certificate


Introduction of Online Trading Company Profile Objective of The Study Research Methodology Collection of Data Findings & Analysis.. Conclusion .... Recommendations.. Annexure i (Questionnaire) Annexure ii (Bibliography)

Page No. 3 4 5 6
7-28 29-49 50 51-54 55 56-69 70 71-72 73-76 77

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DECLARATION

I RANVEER KUMAR PANDEY , registration no. 3511030073 , MBA programme, SRM University, batch of 2010-2012 do hereby solemnly declare that this dissertation is an original work of mine and this has not been submitted to any other institute/University towards partial fulfillment of any other degree/diploma.

(Signature) RANVEER KUMAR PANDEY

Date:

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ACKNOWLEDGEMENT

I express my sincere thanks to Dr. Manoj kumar pandey (DEAN) , Dr. N.C. Bansal, HOD (MBA), Ms. Swati Bhatt (MENTOR & FACULTY) SRM UNIVERSITY. Who gave me professional advice from time to time.

I express my sincere gratitude to my industry guide Mr. LAVI JAIN, City Manager, STANDARD CHARTERED SECURITIES (INDIA) LIMITED, for his able guidance, continuous support and cooperation throughout my project, without which the present work would not have been possible.

I would also like to thank the entire team of STANDARD CHARTERED SECURITIES (INDIA) LIMITED, for the constant support and help in the successful completion of my project.

Signature RANVEER KUMAR PANDEY

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CERTIFICATE

(Will be furnished by faculty guide)

TO WHOM IT MAY CONCERN

This is to certify that Mr. RANVEER KUMAR PANDEY, Registration no. 3511030073 of batch has completed his summer training report and duly submitted it after my approval

SWATI BHATT Designation Date:_____

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COMPANY CERTIFICATE ( To Be Provided by Company)

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INTRODUCTION OF ONLINE TRADING

As per the title suggest the project report has been prepared regarding the growth of Indian online trading industry. Online trading was initiated by NSE in India and soon after the other exchanges also followed.

What does online trading means?

The act of placing buy/sell orders for financial securities and/or currencies with the use of a brokerages internet-based proprietary trading platform. The use of online trading increased dramatically in the mid to late 90s with the introduction of affordable high-speed computers and internet connections. Stocks, bonds, options, futures, commodities and currencies.

Online trading in India is the internet based investment activity that involves no direct involvement of the broker. There are many leading online trading portals in India along with the online trading platforms of the biggest stock houses like the National stock exchange and the Bombay stock exchange. The total portion of online share trading India has been found to have grown from just 3 per cent of the total turnover in 2003-04 to 16 per cent in 2006-07. Facilities of the Online trading in India The investor has to register with an online trading portal and get into an agreement with the firm to trade in different securities following the terms and conditions listed down on the agreement. The order processing is done in correct timings as the servers of the online trading portal are connected to the stock exchanges and designated banks all round the clock. They can also get updates on the trading and check the current status of their orders either through e-mail or through the interface. Brokerages also provides research content on their websites, such that the clients can take their own decisions on stocks before investing.
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There was a major boom in year 2000 when lots of online trading companies came with a bang but only few were survived because of lack of computer knowledge and low internet penetration among traders. There are two types of online trading companies one is the banking online trading companies and the other is non-banking trading. A few examples of banking online trading companies are HDFC securities, ICICI direct.com, Standard Chartered securities etc.

On the other hand non -banking trading companies are Religare securities, Angel Broking, Reliance Money, Share khan, India bull, IIFL(India Info Line) etc. A project was undertaken to determine the growth of various online trading companies in India in terms of trade done by them through online and services provided by them. Major findings indicate that out of a survey of 100 respondents it was seen that most of the investors prefer online trading because of few major factors such as time saving convenience, protection through Freudian brokers etc. Although during my research project Ive seen that most of the respondents feel online trading, a secure way of investing into stock market still a few of them feel that its unsafe and a bit complicated but they posses information about online trading.

Today the online trading companies having cut-throat competition in their offering whose brokerage discounts lower margin money and zero balance account. Due to the rising education awareness and use of internet there is a huge potential for online trading in future and companies must come up with innovative offerings to capture the untapped market.

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Following are the salient features of online trading :-

The share market is full of uncertainty and no one is quite sure about the changes in the share market and the following changes in different shares.

These days, it is not enough for banks to just offer online banking services. The user experience and how information is presented is equally important. Having a website that is visually appealing, easy to use, and meet customers functional needs is the key to total customer satisfaction.

The people who are into share trading for quite sometime and had invested their money in the share market knows well about the share market particularly if we talk about the long term.

The real question is about the short term and intraday market and how well and accurately the broking houses provide the information through online.

The people who do not know about the share market and are willing to invest in the share market are the one who are in greater need for this type of information and can also get attracted to the share market if they get correct information through internet.

Rising of education and usage of internet are the huge potential for online trading, and our companies also come up with innovative offerings to capture the untapped market.

Internet is very easy platform to attract the most number of customers

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BRIEF ABOUT THE STOCK EXCHANGES

Stock Exchange is a market like any other centralized market where both buyers and sellers come and conduct their business of purchase and sale of shares & securities. In other words, it is a market place for shares and securities where trading takes place in a controlled and protected environment.

MEANING OF STOCK EXCHANGE A stock exchange, share market or bourse is a corporation or mutual organization which provides "trading" facilities for stock brokers and traders, to trade stocks and other securities. Stock exchanges also provide facilities for the issue and redemption of securities as well as other financial instruments and capital events including the payment of income and dividends. The securities traded on a stock exchange include: shares issued by companies, unit trusts and other pooled investment products and bonds. To be able to trade a security on a certain stock exchange, it has to be listed there. NSE and BSE are the two major exchanges having nationwide operations

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INDIAN STOCK MARKETS

Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly 200 years ago. With the liberalization of the Indian economy, it was found inevitable to lift the Indian stock market trading system on par with the international standards. There are 25 stock markets all over the country, the most important of which are, 1) Bombay stock exchange 2) National stock exchange

BOMBAY STOCK EXCHANGE

FOUNDED 1875 LOCATION - Mumbai, India OWNER - Bombay Stock Exchange Limited KEY PEOPLE - Madhu Kannan (CEO & MD) NO. OF LISTINGS - 5085 MARKET CAP - US$1.63 trillion (Dec, 2010) INDEXES - BSE Sensex

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The Bombay Stock Exchange (BSE) (formerly, The Stock Exchange, Mumbai; popularly called Bombay Stock Exchange, or BSE) is the oldest stock exchange in Asia and has the third largest number of listed companies in the world, with 4900 listed as of Feb 2010.

It is located at Dalal Street, Mumbai, India. On Feb, 2010, the equity market capitalization of the companies listed on the BSE was US$1.28 trillion, making it the largest stock exchange in South Asia and the 12th largest in the world. With over 4900 Indian companies listed & over 7700 scrips on the stock exchange, it has a significant trading volume. The BSE SENSEX (SENSitive indEX), also called the "BSE 30", is a widely used market index in India and Asia. Though many other exchanges exist, BSE and the National Stock Exchange of India account for most of the trading in shares in India.

HOURS OF OPERATION

BSE's normal trading sessions are 9:00 - 15:30 on all days of the week except Saturdays, Sundays and holidays declared by the Exchange in advance.

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LIST OF BSE SENSEX COMPANIES CODE 500410 500103 532454 532868 500300 500010 500180 500440 500696 532174 500209 500875 500532 500510 500520 532500 532555 500312 500359 532712 500325 500390 500112 500900 524715 532540 500570 500400 500470 507685 NAME ACC BHEL BHARTI AIRTEL DLF UNIVERSAL LTD GRASIM INDUSTRIES HDFC HDFC BANK HINDALCO INDUSTRIES HINDUSTAN UNIVERSAL LTD ICICI BANK INFOSYS ITC LTD JAIPRAKASH ASSOCIATES LARSEN&TOUBRO MAHINDRA&MAHINDRA LTD MARUTI UDYOG NTPC ONGC RANBAXY LABORATORIES RELIANCE COMMUNICATIONS RELIANCE INDUSTRIES RELIANCE INFRASTUCTURE STATE BANK OF INDIA STERLITE INDUSTRIES SUN PHARMACEUTICAL INDUSTRIES TATA CONSULTANCY SERVICES TATA MOTORS TATA POWER TATA STEEL WIPRO SECTOR HOUSING CAPITAL GOODS TELECOM HOUSING DIVERSIFIED FINANCE FINANCE METAL & MINING FMCG FINANCE INFORMATION TECHNOLOGY FMCG HOUSING CAPITAL OODS TRANSPORT EQUIPMENTS TRANSPORT EQUIPMENTS POWER OIL & GAS HEALTH CARE TELECOM OIL & GAS POWER FINANCE METAL,METAL PRODUCTS & MINING HEALTH CARE INFORMATION TECHNOLOGY TRANSPORT EQUIPMENTS POWER METAL PRODUCTS&MINING INFORMATION TECHNOLOGY

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India Stock Market Index

In India, the main stock market index, the SENSEX has turbulent time in past two months as its traders have lost more than $ 3 billion in market due to glooming fear of another recession.

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NATIONAL STOCK EXCHANGE OF INDIA

FOUNDED 1992 LOCATION - Mumbai, India OWNER National Stock Exchange Limited KEY PEOPLE - Mr.Ravi Narain - Managing Director NO. OF LISTINGS - 1552 MARKET CAP - $ 1.59 trillion (Dec 2010) INDEXES - S&P CNX Nifty, CNX Nifty Junior, S&P CNX 500

The National Stock Exchange of India Limited is a Mumbai-based stock exchange. It is the largest stock exchange in India in terms of daily turnover and number of trades, for both equities and derivative trading. NSE has a market capitalization of around $ 1.59 trillion(Dec, 2010). Though a number of other exchanges exist, NSE and the Bombay Stock Exchange are the two most significant stock exchanges in India, and between them are responsible for the vast majority of share transactions. The NSE's key index is the S&P CNX Nifty, known as the Nifty, an index of fifty major stocks weighted by market capitalization. In the fast growing Indian financial market, there are 23 stock exchanges trading securities. The National Stock Exchange of India (NSE) situated in Mumbai - is the largest and most advanced exchange with 1552 companies listed and 726 trading members.

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The NSE is owned by the group of leading financial institutions such as Indian Bank or Life Insurance Corporation of India. However, in the totally de-mutualised Exchange, the ownership as well as the management does not have a right to trade on the Exchange. Only qualified traders can be involved in the securities trading.

The NSE is one of the few exchanges in the world trading all types of securities on a single platform, which is divided into three segments: Wholesale Debt Market (WDM), Capital Market (CM), and Futures & Options (F&O) Market. Each segment has experienced a significant growth throughout a few years of their launch. While the WDM segment has accumulated the annual growth of over 36% since its opening in 1994, the CM segment has increased by even 61% during the same period.

The National Stock Exchange of India has stringent requirements and criteria for the companies listed on the Exchange. Minimum capital requirements, project appraisal, and company's track record are just a few of the criteria. In addition, listed companies pay variable listing fees based on their corporate capital size. The National Stock Exchange of India Ltd. provides its clients with a single, fully electronic trading platform that is operated through a VSAT network. Unlike most world exchanges, the NSE uses the satellite communication system that connects traders from 345 Indian cities. The advanced technologies enable up to 6 million trades to be operated daily on the NSE trading platform.

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MARKETS Currently, NSE has the following major segments of the capital market:

Equity Futures and Options Retail Debt Market Wholesale Debt Market Currency futures Mutual funds Stocks lending and borrowings

HOURS NSE's normal trading sessions are conducted from 9:00 am India Time to 3:30 pm India Time on all days of the week except Saturdays, Sundays and Official Holidays declared by the Exchange (or by the Government of India) in advance. The exchange, in association with BSE (Bombay Stock Exchange Ltd.), is thinking of revising its timings from 9.00 am India Time to 5.00 pm India Time. NSE new market timing from Jan 04, 2010 is 9:00 am till 3:30 pm India Time.

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Nifty 50 LIST OF NSE COMPANIES NAME ABB Ltd. ACC Ltd Ambuja Cements Ltd Bajaj Auto Ltd Bharat Heavy Electricals Ltd Bharat Petroleum Corporation Ltd Bharti Airtel Ltd. Cipla Ltd. Dr. Reddy's Laboratories Ltd GAIL (India) Ltd. Glaxosmithkline Pharmaceuticals Ltd. Grasim Industries Ltd. HCL Technologies Ltd. HDFC Bank Ltd. Hero Honda Motors Ltd. Hindalco Industries Ltd. Hindustan Petroleum Corporation Ltd. Hindustan Unilever Ltd. Housing Development Finance Corporation Ltd. I T C Ltd. ICICI Bank Ltd. Infosys Technologies Ltd. Larsen & Toubro Ltd. Mahanagar Telephone Nigam Ltd. Mahindra & Mahindra Ltd. Maruti Udyog Ltd. NTPC Ltd. National Aluminium Co Oil & Natural Gas Corporation Ltd Punjab National Bank Ranbaxy Laboratories Ltd Reliance Communications Ltd. Reliance Energy ltd. Reliance Industries Ltd Reliance Petroleum Ltd Satyam Computer Services Ltd. Siemens Ltd. State Bank of India Steel Authority of India Ltd. Sun Pharmaceutical Industries Ltd.
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SECTORS Electrical equipment Cement and cement products Cement and Cement Products 2 and 3 Wheelers Electrical Equipment Refineries Telecommunication- Services Pharmaceuticals Pharmaceuticals Gas Pharmaceuticals Cement and Cement Products Computers Software Bank Automobiles - 2 and 3 Wheelers Aluminium Refineries Diversified Finance-Housing Cigarettes Banks Computers Software Engineering Telecommunication Services Automobiles - 4 wheelers Automobiles - 4 wheelers Power Aluminium Oil Exploration/Production Banks Pharmaceuticals Telecommunication Services Power Refineries Refineries Computers Software Electrical Equipment Bank Steel and Steel Products Pharmaceuticals
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Suzlon Energy Ltd Tata Consultancy Services Ltd. Tata Motors Ltd Tata Power Co. Ltd. Tata Steel Ltd. Unitech Ltd. Videsh Sanchar Nigam Ltd Wipro Ltd Zee Entertainment Enterprises Ltd

Suzlon Energy Ltd Computers Software Automobiles - 4 Wheelers Power Steel and Steel Products Construction Telecommunication Services Computers Software Media & Entertainment

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Key Performance Indicators of Securities Market (2000-2010) Parameters: Compound Annual Growth Rate (2000-01 to 2009-10)

Resource Mobilisation in Primary Markets Resource mobilization through Euro Issues All-India Market Capitalisation All-India Equity Market Turnover* All-India Equity derivatives turnover

17.15% 43.89% 23.15% 19.94% 132.19%

18.99% Assets under Management of Mutual Funds Net Investments by Foreign Institutional 30.53% Investors 54.07% Net Investments by Mutual Funds

* CAGR calculated from 2000-01 to 2009-10 #source : www.nseindia.com/education/content/education.htm

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Secondary Market Exchanges in the country offer screen based trading system. There were 9,772 trading members registered with SEBI as at end March 2010. The market capitalization has grown over the period indicating more companies using the trading platform of the stock exchange. The All-India market capitalization was around ` 61,704,205 million (US $ 1,366,952million) at the end of March 2010. The market capitalization ratio is defined as market capitalisation of stocks divided by GDP. It is used as a measure to denote the importance of equity markets relative to the GDP. It is of economic significance since market is positively correlated with the ability to mobilize capital and diversify risk. The All- India market capitalisation ratio increased to 94.20% in 2009-10 from 55.40% in 2008-09 (Table 1-4). At end of March 2010, NSE Market Capitalisation ratio fell to 76.28% during 2009-10 while BSE Market Capitalisation ratio was 78.26%.

Cash Market During 2009-10, the trading volumes on the equity segment of Exchanges increased significantly by 43.26% y-o-y to 55,184,700 million (US $ 1,222,523 million) from `38,520,970 million (US $ 756,054 million) in 2008-09. The turnover during April 2010 September 2010 in the equity markets was ` 23,547,240 crore US $ 522,807 million.

Government Securities The aggregate trading volumes in central and state government dated securities on SGL was ` 9,018,385 crore in 2009-10 as compared with ` 6,645,488 crore in 2008-09.

Derivatives Market The number of instruments available in derivatives market has gone up over the years. To begin with, SEBI had only approved trading in index futures contracts based on Nifty 50 Index and BSE-30 (Sensex)Index. This was followed by approval for trading in options based on these indices and options on individual securities. In 2008, the currency futures on USDINR were introduced for trading and in year 2010, currency options on USD-INR were allowed for trading. The total exchange traded equity derivatives in Indian stock markets witnessed a turnover of ` 176,638,990 million (US $ 39,21,825 million) during 2009-10 as against ` 110,227,501 million (US $ 3,335,698million) during the preceding fiscal year. Trading in currency futures increased from ` 1,622,724 million (US $ 31,849 million) in 2008-09 to ` 17,826,080 million (US $ 394,907 million) in 2009-10.
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Index Movement The Nifty 50 index movement has been responding to changes in the governments economic policies, the increase in FII inflows etc. During the year 2009-10, however, the Nifty 50 Index witnessed volatility6 of 1.88%. The point to point return of Nifty was 36.19% as of March 2010. Institutional Investments During the last decade, foreign institutional investment flows grew multifold and by the year 2009-10, the net investments by FIIs rose to ` 1,42,658 million (US $ 30,253 million) while the net investments by mutual funds rose to ` 1,700,760 million (US $ 37,677 million). 6 Volatility is calculated as standard deviation of the Natural Log of returns the index for the respective period.

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FACTORS RESPONSIBLE FOR GROWTH: Following are the factors responsible for growth of online trading :1. With the launch of high speed computers at affordable prices and availability of high speed internet connection was basic reason to boost online trading. 2. With SEBI, there was a check on fraud. After Harshad Mehta Scam, small investors were wary of investing in share market. 3. After dematerialization of shares, there was greater transparency in trading. Persons trading through his agent were fully aware about their investment. 4. With growing No. of Computer Training Institutes, people became more literate in computer applications. So, it contributed immensely in growth of online trading. 5. Due to less time saving and accuracy in online trading, more people shifted from offline trading to online trading. 6. With entering of new players like Sharekhan and Kotak securities, completion has become fierce. So, there is substantial reduction in brokerage charge. 7. Now, private as well as public banks are offering demat account for free. They are also providing suggestions from experts. This has also increased online trading. 8. With increase in income, people are investing share market. 9. India is attracting a handsome amount of investment in form of FDI. These all foreign investors are trading in share market trading online

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SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

The securities and exchange board of India was constituted in 1988 under a resolution of government of India. It was later made statutory body by the SEBI act 1992.according to this act, the SEBI shall constitute of a chairman and four other members appointed by the central government. With the coming into effect of the securities and exchange board of India act, 1992 some of the powers and functions exercised by the central government, in respect of the regulation of stock exchange were transferred to the SEBI.

OBJECTIVES AND FUNCTIONS OF SEBI

To protect the interest of investors in securities. Regulating the business in stock exchanges and any other securities market. Registering and regulating the working of intermediaries associated with securities market as well as working of mutual funds. Promoting and regulating self-regulatory organizations. Prohibiting insider trading in securities. Regulating substantial acquisition of shares and take over of companies. Performing such functions and exercising such powers under the provisions of capital issues (control) act, 1947and the securities to it by the central government.

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SEBI GUIDELINES TO SECONDARY MARKETS: (STOCK EXCHANGES):

Board of Directors of Stock Exchange has to be reconstituted so as to include nonmembers, public representatives and government representatives to the extent of 50% of total number of members.

Capital adequacy norms have been laid down for the members of various stock exchanges depending upon their turnover of trade and other factors. All recognized stock exchanges will have to inform about transactions within 24 hrs.

DEPOSITORY PARTICIPANT AND ITS ROLE A depository is an organization, formed to provide electronic depository facilities for securities trade. Securities are then held in the electronic form through the medium of participants (DPs). The National Securities Depository Limited (NSDL) is the first depository in India. The function of NSDL is regulated by the SEBI. The depository is not just another custodian. The depository can legally transfer beneficial ownership. The main objective of depository is to reduce settlement risk by minimizing paperwork involved in trading, settling and transferring securities.

To utilize the services offered by a depository, one must open an account with the depository through a DP. The DPs are the link between the shareholders, the company and NSDL.

Depending upon the DP, there may or may not be an opening amount fees towards transaction and custody.

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Banks, financial institutions, custodians and stock brokers can become DPs subject to their meeting certain requirements prescribed by NSDL and SEBI. NSDL publishes the list of DPs registered with them, from time to time.

The DP will provide one with a passbook or statement of account periodically to inform on the current holdings.

One can even have a zero balance in their account. If one looses their statement of account they can inform the DP and obtain a duplicate. If the holdings in the statement are incorrect, one can approach the DP for clarification.

If one receives an incorrect dividend amount, contact the company or registrar.

NSDL and CDSL are main depositories in India.

a)

NATIONAL SECURITIES DEPOSITORY LTD(NSDL)

In order to solve the problems associated with trading securities, NSE joined hand with the Industrial Development Bank of India (IDBI) and the Unit Trust of India (UTI) to promote dematerization of securities. NSDL, a commenced operations in November 1996 and has since established a national infrastructure of international standard to handle trading and settlement in dematerialized form and thus completely eliminated the risk to investors associated with fake paper.

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b)

CENTRAL DEPOSITORY SERVICES LTD (CDSL)

CDSL is another Depository after NSDL. Their promoters are Bombay Stock Exchange, Standard Chartered Bank, State Bank of India, Bank of Baroda, and Union Bank of India, Bank of Maharashtra, and Centurion Bank etc. As on 30 June 2001 CDSL has signed agreement with 3297 companies. Of these 3528 are available for Demat services. CDSL offering Depository services in 78 cities across 147 locations in the country.

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COMPANY PROFILE OVERVIEW Standard Chartered Securities (India) Limited is a leading broking company catering to the financial needs of both institutional as well as retail investors. The company was earlier known as Standard Chartered STCI Capital Market Limited. On 11 January 2008, Standard Chartered Bank (Mauritius) Limited (SCBM) acquired 49% stake in UTI Securities Limited from Securities Trading Corporation of India (STCI). Accordingly, the name of the company was changed from UTI Securities Limited to Standard Chartered STCI Capital Markets Limited with effect from 17 January 2008. Subsequently, on 12 December 2008, SCBM acquired a further 25.9% stake in the company to increase its total stake in Standard Chartered STCI Capital Markets Limited from 49% to 74.9%. Standard Chartered Securities (India) Limited is registered as a trading and clearing member with Bombay Stock Exchange Limited (BSE), National Stock Exchange of India Limited (NSE) and MCX Stock Exchange Limited. The Company is also registered as Depository Participant with Central Depository Services (India) Limited (CDSL) as well as National Securities Depository Limited (NSDL). Standard Chartered Securities (India) Limited have a large network with pan India presence in 112 locations through 34 branches and over 136 authorized centers. Their aim is to offer simplified investment solutions and to provide long-term commitment and value to the esteemed customers. They offer products such as equity capital markets, equity and derivative broking and fixed income products to their institutional clients such as FIIs, mutual funds, insurance companies and corporates. Their retail division under the brand Standard Chartered Wealth Managers caters to both online as well as offline customers. We offer products such as equity and derivative
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broking, depository services as well as other financial products like IPOs, mutual funds, fixed income instruments and company fixed deposits. They have a dedicated team of research analysts who work independently to provide investment and trading recommendation to our institutional and retail customers. Their dedicated team of relationship managers and customer care executives offer efficient execution backed by in depth research and expertise to customers across the country.

HOLDING COMPANY Standard Chartered Bank in India is the countrys largest international bank with 90 branches in 33 cities and India is one of the Groups key markets worldwide. Employing about 19,000 people, Standard Chartered Bank has played a significant role in the history of the banking industry in India since opening its first branch in Kolkata, 150 years ago, on 12 April 1858. Standard Chartered Bank considers India to be one of the prime economic opportunities of the 21st century and is proud to be so strongly positioned here. We have ambitious plans to transform our business in the country and to further expand our operations in India. On 11 January 2008, Standard Chartered Bank (Mauritius) Limited acquired 49% stake of erstwhile UTI Securities Limited from Securities Trading Corporation of India ( STCI). Accordingly, the name of the Company was changed from UTI Securities Limited to Standard Chartered STCI Capital Markets Limited with effect from 17 January 17 2008. Subsequently, on 12 December 2008, SCBM acquired further 25.9% stake in Standard Chartered STCI Capital Markets Limited to increase its total stake in Standard Chartered STCI Capital Markets Limited from 49% to 74.9%.

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MANAGEMENT PROFILE Mr. Neeraj Swaroop Chairman Mr. P. R. Somasundaram - Managing Director Mr. Peter Warbanoff- Director Mr. Sushen Jinghan- Director Mr. Shyam Srinivasan Director Mr. Pradeep Madhav-Additional Director Mr. P.Sanyal-Director

Network of Standard Chartered Securities (India) Ltd.

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Type of Trading Platforms: STSIL offers 3 different online trading platforms to its customers: 1. Easy Trade: Customer can trade on a newly redesigned Web site that is easy to navigate with even more advanced stock trading features. Customer can manage their accounts, trade, find stock research & get quotes all within a site that has a new, updated looks.

Benefits of EASY Trade Trading on NSE & BSE Integrated Bank, Demat and Trading Accounts Get Current Order Status Monitor your orders Updated buying power Anywhere access

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2.

Advanced Trade: Advance Trade is an Applet-based system, designed specially for active traders. Advance Usec gives access to their traders to view live streaming quotes which enables them to keep track of real-time price movement. Multiple market watch, message window and trading window, all in one screen help customers to track individual stocks and make timely trades when investing online.

Benefits of Advance : Streaming quotes Market Depth Window Trading on NSE & BSE Create Multiple Watch lists Equity and Derivatives orders in single window Hot Key Navigation Access to back end reports

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3. Super Trade: Super Trade is an advanced, customizable online trading platform built exclusively for active traders. It offers professional and complimentary tools which enable their user to view streaming, intraday, daily and weekly charts, personalized quick stock quote lists and real-time updates.

Benefits of Super A/c Personalized Stock Quote Lists Fully Customizable display Streaming Intraday, Daily and Weekly Charts Streaming Quotes Alert capabilities Track your orders real time Real time position updates Lock terminal option

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Brokerage and Account opening fees:

Standard Chartered Securities India Ltd. offers three kinds of platforms as above. Below are detail about fees and activation charges for each account: 1. Easy Trade: Account activation charges - Nill 2. Advance Trade: Account activation charges -Nill 3. Super Trade: Account activation charges - Nill

STANDARD CHARTERED SECURITIES ACCOUNT OPENING DETAILS: They offered 2 types of account: A) The Standard Chartered 3-in1 account

Trading+demat+savings account is standard charterd. The power of 3. The convenience of 1.

The 3-in-1 account is intelligent combination of a Securities Trading Account with a

Demat and savings Bank Account. Thereby offering one a combined benefit of these 3 accounts.

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The Trading and Demat Accounts are held with Standard Chartered Wealth Managers

(SCWM) and Savings Bank Account is held with Standard Chartered Bank (SCB). These 3 accounts are integrated to provide a seamless and hassle free trading experience

Special Offering:

a) b) c)

Zero Trading Account opening fees Zero Demat Account Maintenance for 1st year Zero AQB Requirement for Savings Account

The 3 in 1 Account opening pocket comprises of:

Features: Access account through the website www.standardcharteredtrade.co.in. The single log in feature enables direct access to details of all 3 accounts. So, no need to remember multiple user names and passwords. This way, one can trade, transfer funds and view the bank account balances....all within a matter of seconds.
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One can view their shares balance on-line through the same account. No need to write cheques or issue TIFD (DIS) slips. Status of purchase/sale orders placed by one updated instantly Pay-in and pay-out of funds to/from the Exchanges on account of purchases and sales is automated. Similarly, when one buy/sell shares, the same are directly credited/debited to their Demat account, without having to transfer them to brokers account.

Gain access to products like Equity and Derivatives Trading, Depository Services, Distribution of Online IPO, GOI Bonds and Mutual Funds.

B) TWO IN- ONE ACCOUNT

Trading+ Demat account in other bank (which means tie up banks with standard chartered like ICICI, AXIS, totally six ties up bank)

THREE PLATFORMS FOR TRADING CHARGES:

1. 2. 3.

EASY TRADE for opening charges in 499 lifetime ADVANCED TRADE for account opening charges is 799 lifetime SUPER TRADE for account opening charges is 2499 lifetime

Service tax and service trading tax are applicable.

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TRADING CHARGES COMPARISION

S.NO.

RECURRING CHARGES

SCSIL

ICICI Direct.com

IBSL

Share Khan

1.

Brokerage charge (%) Intraday 0.05 Delivery 0.50

0.03 0.25

0.04 0.40

0.07 0.40

2.

A/C charge

opening Nill

750

799

750+Adv Brokerage 360 Rs 15 after 20 calls Free

3. 4.

Demat AMC Phone 2 trade

400 Completely free Free

500

500

Rs 25 after 10 Rs 25 after 20 calls calls Re 1 per SMS NA

5.

SMS alerts

Advantages of SCSI Ltd 1. They provide intraday reports and historical charting. 2. Varity of fee structure to fulfill need of different type of investors. 3. User can access sector-wise information to track sectors and individual scrips within the sector. 4. SCSIL provides "Quick Mail" tool so user can resolve all the problems online.

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PRODUCTS OF STANDARD CHARTERED SECURITIES (INDIA) LTD.

EQUITY (On NSE & BSE) o Through Delivery and Intra-day Trading where you can leverage your existing cash to take higher value positions. o Acquire Now Sell Tomorrow (ANST) is a facility that allows you to sell shares against previous purchases made by you, however, not yet delivered in your demat a/c.

DERIVATIVES o Trade in futures and options through Standard Chartered Wealth Managers online trading portal.

MUTUAL FUNDS o Choose from schemes provided by 27 leading Asset Management Companies. o Define your own Systematic Investment Plans and track the performance of schemes

IPOs o Be a part of a companys growth story right from its inception into the markets. o IPO investing has never been easier. Fill in a simple IPO order form online and allotted shares will be directly credited to your demat account.

GOI Bonds o For those looking for risk-free, regular returns, GOI bonds provide an option. o Fill in a simple online form, the bond certificate will be couriered to you directly. o The bonds can be held safely in demat mode

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STRENGTH OF PRODUCT: Single login, thereby enabling faster, easier access. Facility to place order for various products after market hours. My inbox feature to receive regular updates on their account Online Portfolio Tracker to monitor the performance of their investments Phone-2-trade facility Efficient query handling & resolution A basket of various products, available at the click of a mouse Mutual Funds from 27 leading AMCs

Customer service & other value added services: Online query posting: With our Quick Mail tool you can post all your queries online. Online ledger: View your online contract note, summary of your transactions using online Bills & Accounts. My inbox: Maintain records of all important notifications related to your account. Interactive demo: A step-by-step guide to enable you to navigate through the process of investing online on our website Usectrade.com Subscription to mailers: Subscribe to our in-houses research reports covering our entire product bouquet.

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3.2 SWOT ANALYSIS OF THE COMPANY

STRENGTHS Countrys largest international bank. Strong Positioning Around 151 years of experience A rich basket of products. User friendly trading platform. Superior customer experience. AMO (Facility to place order for various products after market hours) Advanced website features. Online Query Resolution facility (Send us queries directly from your trading account. Choose your query category from a pre-defined list.) Phone-2-Trade (Tele-Trade) facility Online Ledger (View your Digital Contract Note, summary of your transactions using Online "Bills & Accounts and keep yourself updated of your financial positions at all times.) Value added services o Low brokerage rates o Value packs 3-in-1 account o Securities Trading Account. o Demat Account. o Savings Bank Account. Special Offering: o Zero Trading Account opening fees. o Zero Demat Account Maintenance for 1st year. o Zero AQB Requirements for Savings Account.
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WEAKNESS

High brokerage charges as compared to share khan, India Info line etc. Customer Satisfaction is an area of concern. Company does not have licence for currency derivatives. Marketing team is not very much aggressive.

OPPORTUNITIES. Providing better work environment to the employees. Since its a new entrant in the market it can more customers. Increasing income of people in India. So, there are high possibility of investment in share trading. Large Basket of products. Online broking market is still now a untapped market, so there is huge potential in the market. Online trading is very less time consuming.

THREATS Being a new entrant the company is facing cut throat competition. Firms like Share Khan, Religare charge less brokerage as compared. Customers may prefer lower brokerage firms. Since the current market scenario is not very supportive so it gets much tougher to retain a customer, then to make a new one. Looming uncertainty of US economyand Euro Zone Economies are impacting this sector adversely.
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TRADING ONLINE WITH SCSIL

PROCESS OF TRADING LOGIN 1. First enter www.standardcharteredtrade.co.in to view home page of the website. 2. Then Click on 'Login to > Online Services' tab to visit Secure User Login page. The Login window will pop up. Than investor must make sure that the popup blocker in your browser is turned off.

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3. Then investor can Enter his/her Secure Login ID and Password. 4. Select the trading platform : Easy Trade or Advance Trade and then click on 'Login'. EASY TRADE A. Equity Trading (Delivery, Intra-day & ANST) Place an Order 1. To buy/sell shares in the secondary market, click on Place an Order in the Equity Section.

Buy Orders 2. Now, before placing a Buy order, an investor must check out whether he/she have sufficient funds or not. 3. In order to check about funds availability, click on FUNDS AND MARGINS. If an investor wishes to trade/invest in excess of limits displayed in the Margin/Buying Power section, then he/she need to transfer funds from his/her linked Bank account using the Insta Transfer/withdrawal (for Standard Chartered bank linked accounts) or Fund Transfer/Withdrawal (for Non Standard Chartered bank linked accounts) option.

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4. Then select the desired action as Buy. Choose the exchange in which you wish to place the order NSE or BSE. 5. Choose Delivery if you wish to take delivery of the stock or Intraday if you wish to place an intraday order. Sell Orders 1) Before placing a Sell order an investor should Sell/De-allocate shares page or not. 2) Then select the desired action as Sell. Choose the exchange order NSE or BSE 3) Choose Delivery , to give delivery of the stock, Intraday ,to place an intraday order and ANST if an investor wishes to sell shares that he/she had already purchased on the previous day but have not yet received the delivery for the same in your demat account. (ANST is a feature where you can sell stocks that you have purchased before receiving delivery of the same. It is available for sale on the next day of purchase of the stock.) to place the check whether

sufficient quantity of shares, which he/she wishes to sell, is available in the

Find Stock Code Now investor will find out the stock code of a company , in which he is interested. Put the name of the company either at stock name or stock code box and then click on find button. For trades on NSE, preferably select code ending with EQ

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Get Quotes 1) After identifying the stock code, click on Get Quotes to check the latest market price of the stock.

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2) Customers have also the options of DISCLOSED QUANTITY i.e. they can use the Disclosed Quantity option to disclose only a part of your order quantity to the market. DQ (Disclosed Quantity) should not be less that 10% of the Order Quantity and at the same time should not be greater than the Order Quantity. Disclosed Quantity field is optional. If you leave the field blank, your entire order will be disclosed to the market at once. 3) Investor can also place an order during non-market hours, for this select AMO (After Market Orders) option. Orders will be forwarded to the Exchange when the market opens. AMO orders are limit orders and are available between 5:30 pm to 8:30 am next day. AMO is shown below in a screen shot within a red circle. 4) After filling in all the necessary fields, click on Submit to place the order. Subsequently select terms & condition and then click Confirm & Proceed to confirm the order. 5) Once investor confirm, the order is validated in the system for sufficient margin and then routed to the exchange. You can check the status of your order in Order Book.

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B. Derivative Trading (Futures & Options) Place an Order 1. To trade in futures and options, click on Place an Order in the Derivatives section. 2. Then investor is suppose to check whether he/she have sufficient funds to place the order in the Funds & Margins. 3. Select the desired action as Buy or Sell. 4. To locate the contract click on Find Contract then the investor Select the Contract they wish to trade in. Find Contract For Futures contracts, select underlying and expiry date.

For Options contracts, select underlying, strike price, option type and expiry date.

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Same as equity investor, derivative investor can Get Quotes and market depth-market depth enables the investor to view the best 5 bids

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OBJECTIVES OF THE STUDY:

To study the growth of Indian online trading industry To see the type of technology used by stock exchanges and by the Indian customer in online trading. To analyze the online trading and process of Standard Chartered Securities India Ltd. To study what type of products the customers deal while doing the online trading. To study the presence of major online traders in the Indian market. To study the customer perception of online trading. To find out the important factors which mostly affect the customers.

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RESEARCH METHODOLOGY

PROBLEM DEFINITION: To know about the online trading services used by the stock exchanges and how the customer utilize this services and also find out the problems they are facing while trading. RESEARCH DESIGN: A research design is the detailed blueprint used to guide a research study towards its objectives. It is series of advanced decisions taken together comprising a master plan or a model for the conduct of research in consonance with the Research objectives. It details the procedures necessary for obtaining the information needed to structure or solve the marketing research problem. Non probability: The non probability respondents have been researched by selecting the persons who do the stock trading. Those persons who do not trade in stocks have not been interviewed.

Primary Data: A well structured questionnaire was prepared and personal interviews were conducted to collect the responses. Secondary Data: The secondary data has been taken by referring to various magazines, newspapers, internal sources and internet to get the figures required for the research purposes. Exploratory research: The research is primarily exploratory in nature. The objective of the exploratory research is to gain insights and ideas. The objective of this research study is typically concerned with determining the frequency with which something occurs. A well structured questionnaire was prepared for the primary research and personal interviews were conducted to collect the responses of the target population.

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SAMPLE DESIGN: Sampling Technique Sampling technique is judgmental in this research which is a Non Random Sampling Method. All the respondents were selectively picked; these were the respondents which were already involved in share trading. Sampling Unit The respondents who were asked to fill out the questionnaire in the Delhi and National Capital Region are the sampling units. The respondents were investors in the share market and having Demat Account. Printed Questionnaire was used in Standard Chartered Capital Market customers and other person dealing in stock trading. Sample Size The sample size of research was 100. Sampling Area The area of the research was Delhi and National Capital Region (NCR).

Sample Size Target Population Sample Area Sampling Type of questionnaire

100 Active equity investors Delhi NCR Judgmental sampling Structured

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SCOPE OF THE STUDY The scope of the study is limited to 2 month time period starting from June, 2011 to August, 2011. The study is purely done of the data available at National Stock Exchange and Bombay Stock Exchange. Scope of the study is to know the need and importance of online trading in the share trading market i.e. information regarding the stock market and the performance of Standard Chartered Securities (India) Limited. The scope of the study can be further used to determine and study the factors in details and see what the lagging areas of Standard Chartered Securities (India) Limited are. To study the main purpose for which these types of online trading services are required by the investor i.e. whether they want this information for short term, long term or for intraday activities. Since the year 2000 a big boom has been witnessed in the Indian Stock Market when the market showed the coming up of Online Trading System. Many online stock trading companies came but initially due to lack of online trading some companies vanished and some survived. The companies which survived are getting the handsome returns also attracting the foreign Investment Companies. Nowadays this sector is facing cut-throat competition and also provides huge growth prospects. The study then goes to evaluate and analyze the findings so as to present a clear picture of the trends in the online trading sector.

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LIMITATIONS

The main restraints, which created some hurdles in the smooth completion of the research task, are enumerated as follows: There is lack of awareness among people about investing in stock market. So the people who are aware of such things were found in specific areas for survey purposes. Most people are comfortable with traditional system in small towns and like to trade from their respective brokers, hence not providing a true opinion of theirs. People were not willing to fill the entire questionnaire due to the less time available to them and they intentionally not filled address and contact column of the questionnaires. Time was the biggest constraints as the study was limited for a period of 8 weeks only as per the curriculum of researcher, which means that any relevant market phenomenon before and after this duration of time might have been skipped in the study. The survey is restricted to Delhi and NCR Region only hence may not truly express the opinion of the nation as a whole. Some of the respondents who did not do online trading were able to respond to only few questions.

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COLLECTION OF DATA

PRIMARY DATA For collection of necessary primary data, a structured questionnaire has been prepared in due consultation with the experts in the field of stock market, and personal interviews were conducted to collect the responses of the target population. The questionnaire has been designed for the target group to get the best amount of data possible keeping in view the importance and authenticity of the information and convenience of the respondent. Interview was conducted under strict supervision to maintain the standards of the data collected. 1. Surveys 3. Questionnaire 2. Observation 4. Interview

SECONDARY DATA Secondary data is previously collected and assembled for some project other than the one at hand. It is gathered and recorded by someone else prior to current needs of the researcher. It is less expensive than the primary data. The data were collected from NSE and BSE web site. Nifty and Sensex were selected as representative of Indian markets.

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ANALYSIS & FINDINGS

QUESTIONAIRE

1. HOW FREQUENTLY DO YOU TRADE?

8% 27% 25% DAILY WEEKLY MONTHLY HALF YEARLY

40%

#Source : Survey

Interpretation: According to the data 40% of customers are trading weekly because of their busy schedule, 27% are trading daily, 25% are trading monthly and 8% customers are trading half yearly.

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2. FOR HOW LONG YOU HAVE BEEN TRADING WITH ON LINE-TRADING?

45 45 40 35 30 25 20 15 10 5 0 18 12 25 1 YEAR 2 YEAR 3 YEAR 4 YEAR

#Source : Survey

Interpretation: According to this survey we find that 45% people says that we are investing the money online from one year and 25% people says that we are investing the money online from 2 years and 18% to 12% people says that we are investing money online from 3 to 4 year. So we can say that now online trading is very popular in the modern market.

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3. DO YOU THINK THAT INTRODUCTION OF ONLINE TRADING HAS HELPED IN ATTRACTING THE NEW INVESTORS?

10%

YES

NO

90%

#Source : Survey

Interpretation: According to the data 90% of people feel that online trading has helped in attracting the new investors thus increasing the trading volume at stock market and in against 10% of people disagree that it is not attracting

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4. WHICH TRADING YOU PREFER?

70 60 50 40 30 20 10 0

62

38

Online Trading Offline Trading

#Source : Survey

Interpretation: According to data 62% of customers are trading through online and 38% of customers are trading offline, some customers are fear to trade through online, so those people are trading through brokers.

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5. PRIVACY, CONVENIENCE AND TIME SAVING IN ONLINE TRADING IS?

70 60 50

65

Most important 40 Important 30 20 10 0 Most important Important Partially important Not important 26 Partially important 9 0 Not important

#Source : Survey

Interpretation According to the data 65% of people feel that online trading is most important in privacy, convenience and time saving, 26% of people feel that it is important, and 9% of people feel that it is partially important.

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6. WHAT PROBLEMS DO YOU FACE WHILE TRADING ONLINE?

10%

2%
Password or Login problem

24%
Operating the site

64%

Creating the portfolio

Any other

#Source : Survey

Interpretation: According to this survey we find that 64% of customers are facing problem with password and Login, 24 % of customers are facing problem in operating the site and 10% of customers are facing problem in creating portfolio.

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7. WHAT WOULD MOSTLY INFLUENCE YOU AS CUSTOMER TO SELECT STANDARD CHARTERED SECURITIES INDIA LIMITED?

3% 15%
ONLINE FACILITY

BROKERAGE RATES

25%

57%

RESEARCH AND CALL SERVICES DIFFERENT SERVICES

#Source : Survey

Interpretation: According to the data 57% of people are mostly influence by online facility, 25% of people are influence by brokerage rates, 15% of people are influence by research and call services, and 3% of people are influence by different services.

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8. ARE YOU AWARE ABOUT THE VALUE ADDED SERVICES LIKE LOWER BROKERAGE CHARGES?

60 50 40 44

56

AWARE 30 UNAWARE 20 10 0

#Source : Survey

Interpretation: According to the data, 44% of people are aware about the value added services like lower brokerage charges and 56% are not aware.

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9. IN WHICH DO YOU PREFER TO INVEST?

8% 14%

25%
SHARE MUTUALFUND FDs GOLD

22%

15%

REAL ESTATE OTHERS

16%

#Source : Survey

Interpretation: According to the data the different types of customers are trading with different products like 25% of customers are trading with SHARES, 15% with MUTUAL FUNDS, 16% with FIXED DEPOSITS, 22% with GOLD, 14% with REAL ESTATE, 8% with OTHERS.
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10. ON WHICH OF THESE DO YOU TRADE?

37%

BSE
NSE

63%

#Source : Survey

Interpretation: According to the data 63% of customers trade through NSE and 37% through BSE.

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11.

OTHER THAN STANDARD CHARTERED WHICH OF THE FOLLOWING

COMPANIES DO YOU TRADE WITH?

14%

2%

% share
32%

ICICI share khan religare 24% kotak securities India Infoline others 17% 11%

#Source : Survey

Interpretation: According to the data 32% of customers trade through ICICI Direct, 24% of customers trade through KOTAK Securities, 17% of customers trade through SHAREKHAN, 11% of customers trade through RELIGARE, 14% through INDIA INFOLINE and 2% with OTHER..

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12. RATE THE FOLLOWING IN TERMS OF PREFERENCE GIVEN BY YOU TO THE SERVICES GIVEN BY OUR STANDARD CHARTERED SECURITIES BROKING HOUSE?

4% 12%
INTRADAY

10%
LONG TERM SHORT TERM INVESTMENT IN OTHERS

74%

#Source : Survey

Interpretation: According to the data 74% of customers are giving preference to intraday, 10% of customers to long term, 12% of customers to short terms, and 4 % of customers are giving preference to other investments.

13. AT WHAT TIME DO YOU TRADE?


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23% 45% OFFICE HOURS NON OFFICE HOURS FREE TIME 32%

#Source : Survey

INTERPRETATION

45% of the total respondents do trading in office timing while 32% do trading in non office timing and 23% of the respondents do the trading in free time. Here the people who do the trading in office timing they face the problem of not in the continuous touch of the stock market, so online trading can be one of the good solution of this problem.

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14. HOW DO YOU DECIDE IN WHICH SHARES TO INVEST?

11%

4% 23%
Decide Yourself

Take help from brokerage house Take help from friends

Others

62%

#Source : Survey

Interpretation: According to the data, 62% of customers take help from brokerage house for investment, 23% of customers decide themselves, 11% of customers take help from friends and rest from others.

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CONCLUSION

After conducting the survey and studying the response of the investors in the questionnaires filled by them. I have reached to the conclusion that every investor agrees that the growth and development of online trading services are important and are needed by them but they are of the view that the services provided by the STANDARD CHARTERED SECURITIES broking houses are much accurate and reliable The second thing is that the investors takes online trading in SCSIL portal as secondary criteria in deciding their broking house and the primary thing is still the brokerage charges for them. The investors needs the more information in online while trading particularly intraday and short term period and are less interested towards long term research. Online trading is the new concept in the stock market. In India, online trading is still at its infancy stage. Online trading has made it easy to trade in the stock market as now people can trade while sitting at their home. Now stock market is easily accessible by the people. There are some problems while doing the trade through the internet. Major problem faced by online trader is that the investors are loyal to their traditional brokers; they rely upon the suggestions given by their brokers. Another major problem is that the people don't have full knowledge regarding online trading. They find it difficult to trade them, as a wrong entry made by them, can bring them huge losses. Nevertheless to say that online trading has the bright future as the percentage of the trade done through online trading is increasing day by day.

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RECOMMENDATIONS Based on the market study, new clients and existing clients following recommendations can be given for more satisfaction of customer regarding the growth and development of online trading. Recommendations related to research services The investor wants the information from their broking houses but they are not getting information in a systematic and accurate manner. The SCSIL broking houses should give more attention to their research services since the investor decides their broking house based on primarily two criteria, first is broking charges and the other is research services. Since the brokerage charge of all the broking firms is more or less same the only thing by which the broking house can get an upper hand from other companies is by research services. In order to make their research services better the broking house should make following changes: Need of more marketing people with the knowledge in finance for the customer relation The company should provide special schemes for customers with more information to motivate them. The companies should provide information regarding the shares of companies and market at their customer convenience and according to the need of each and every individual. The company should also try their best to make the customer aware of the technical aspect of the schemes so that the customers do not feel that they are ignorant of any fact.
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Marketing strategies should be based on the future prospects of the markets and investors

The company should attract the market more vigorously and go for trapping more and new customers.

Standard Chartered Securities special recommendations from my project 1. Regular E-mails to customers, about share market and researches from standard chartered capital market. 2. Regular SMS services to customers after executing the shares in the market and also providing the current status of their shares in the market. 3. In Online trading portal of www.standardcharteredtrade.co.in to introduce the STOCK MARKET DICTIONARY. 4. Provide the schemes like value packages through online as advertise part. 5. By promoting the privileged customer, select the best customer who is trading regularly and investing huge amount in trading through online and give them valuable gift or award like BEST CUSTOMER. 6. Provide the details about BSE and NSE companies list in online trading portal. 7. The changing perception of Indian consumers and their requirements will also be made clear.

8. The company will be able to do the effective segmentation of their market based on the research analysis. 9. Standardize the CUSTOMER CARE CENTRE, and providing more information to the customer.
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ANNEXURE (i) QUESTIONNAIRE NAME___________________________________________________________ AGE _________________________GENDER___________________________ MOBILE_________________________________________________________ OCCUPATION____________________________________________________

QUESTIONAIRE 1. HOW FREQUENTLY DO YOU TRADE a) Daily b) Weekly c) Monthly d) Yearly

2. FOR HOW LONG YOU HAVE BEEN TRADING WITH ON LINE-TRADING? (a) 1 year (c) 3 year (b) 2 year (d) 4 year

3. DO YOU THINK THAT INTRODUCTION OF ONLINE TRADING HAS HELPED IN ATTRACTING THE NEW INVESTORS? (a) Yes (b) No
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4. WHICH TRADING YOU PREFER? (a) On line trading (b) Offline trading

5. PRIVACY, CONVENIENCE AND TIME SAVING IN ONLINE TRADING IS? a) b) c) d) Most important Important Partially important Not important

6. WHAT PROBLEMS DO YOU FACE WHILE TRADING ONLINE? a) Password or Login problem b) Operating the site c) Creating the portfolio d) Any other

7. WHAT WOULD MOSTLY INFLUENCE YOU AS CUSTOMER TO SELECT STANDARD CHARTERED SECURITIES INDIA LIMITED? a) Online Facility b) Brokerage Rates c) Research and Call services d) Different Services

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8. ARE YOU AWARE ABOUT THE VALUE ADDED SERVICES LIKE LOWER BROKERAGE CHARGES? a) Aware b) Unaware

9. IN WHICH DO YOU PREFER TO INVEST a) Shares b) Mutual Funds c) FDs d) Gold e) Real Estate f) Others

10. ON WHICH OF THESE DO YOU TRADE? a) BSE b) NSE

11. WHICH OF THE FOLLOWING COMPANIES DO YOU TRADE WITH? a) ICICI Direct c) Kotak Securities e) India Infoline b) Sharekhan d) Religare f) Any other

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12. RATE THE FOLLOWING IN TERMS OF PREFERENCE GIVEN BY YOU TO THE SERVICES GIVEN BY OUR STANDARD CHARTERED CAPITAL MARKET BROKING HOUSE? a) Intraday b) Long Term c) Short Term d) Investments in others

13. AT WHAT TIME DO YOU TRADE? a) Office Hours b) Non office hours c) Free Time

14. HOW DO YOU DECIDE IN WHICH SHARES TO INVEST? a) Decide yourself b) Take help from broking house c) Take help from friends d) Others

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ANNEXURE (ii) BIBLIOGRAPHY Our main source of information has come from both primary as well as secondary. BOOKS Cooper Donald R, Business Research Methods, 9th Edition. Kotler Phillip, Marketing Management, 13th Edition Fisher Donald E, Jordan Ronald J. , Security Analysis and Portfolio Management,6th Edition

MAGAZINES Business Line, June and July, 2011 Pratiyogita Darpan(English) May,June & July,2011

INTEREST SITES: www.nseindia.com www.bseindia.com www.standardcharteredtrade.co.in www.tradingeconomics.com www.wikipedia.com www.sharemarketbasics.com www.thetimesofindia.com www.business-standard.com www.thehindu.businessline.com

INTERVIEWS: Standard chartered customers and Delhi and NCR region people are taken for filling the questionnaire.

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