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CS0201
FUNDAMENTALS OF COMMUNICATION STUDIES
Module Objectives:
Define and describe key concepts and ideas of human communication Identify and describe the various contexts of communication study Explain the various features of communication common to all contexts Connect theoretical concepts of communication to real-life experience Begin to evaluate your own communicative behavior Begin to understand and speak the language of the communication discipline.
Course Assessment:
15%: Mid-term Exam 1 (22 Sept 2011) 15%: Mid-term Exam 2 (3 Nov 2011) Two exams will include a combination of multiple-choice, true/false, matching, and shortanswer questions. 50%: Final Examination (1 Dec 2011) A final examination will be administered to test comprehension of reading material, lectures, and tutorial activities. Exams will consist of short and long essay questions. 10%: Class assignments and activities 10%: Class participation, quizzes, and attendance
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Built on the Liner model with concept of feedback (response to a message, verbal or otherwise). Sequential process. Takes turns to communicate and feedback.
Cannot capture dynamism of human comm. In real life people comm. Simultaneously. No hard-and-fast designation of sender and receiver. Roles can actually change and combine. Didnt take Time into consideration. Comm. Changes over time because of what happens between people. NIL
Recogizes shared field of exp. All are considered communicators rather than Sender or Receivers.
Communication as Persuasion
Were trying to convince someone. Speak with an intention.
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Key Definitions
Communication Feedback Meaning Content-level of meaning Relationship-level of meaning Noise Process system symbol Homeostasis Openness Communication is a systemic process in which people interact with and through symbols to create and interpret meanings. Response to a message, can be verbal or non-verbal, intentional or otherwise Significance assigned to phenomena Literal meaning of sth. e.g. knocking on my door Expresses the relationship e.g. friend knocking vs. boss between communicators knocking Anything that interferes with intended meaning of communication Ongoing and dynamic Consists on interrelated parts that affect on another, allowing communication to take place Abstract, arbitrary and ambiguous representations of things. Communication is symbolic. A state of equilibrium Extent to which a system is subject to outside factors
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02 The Field of Communications from Historical and Contemporary Perspectives 3 Pillars of Persuasion
Ethos Credibility of the speaker Pathos Emotional appeal of the speech Logos Logic and reasoning of the speech
Methods may be used in tandem; not incompatible. Triangulation: studying phenomena from diff points of view
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Attribution
Attribution is the act of explaining why. Its accuracy can be affected by Self-serving bias, when we attribute to serve our own personal interests.
4 Dimensions of Attribution
Consider when I did not do well for a test. (choy!) I did poorly because
Locus Stability Internal I did not really study hard Stable Even though the questions were often discussed during lectures Global And are not new Within I knew I could have done so much better if I did put in effort. External (factors) Of the professor Unstable (uncontrollable circumstances) There were a lot of tricky questions Specific (instances) On that particular test Beyond (my control) So that no matter how hard I studied, I couldnt do well. Self-serving bias.
Specificity Control
Self-serving bias: act of accepting excessive credit for what we do well; and denying responsibility for our failings Can distort our perceptions. (Internal & Stable)
Influences on Perception
Why do our perceptions differ from one another?
Physiological factors Expectations What we know forehand will determine what we will expect Cognitive Complexity Number of personal constructs used and how abstract they are. (Children vs. Grown-ups) Social Roles If youre tired, or sick Positive Positive thinking helps us be more effective at Visualization what we do Expectation when what we expect doesnt happen, we Violation become more cognitively alert as we struggle to Theory understand and cope to unexpected changes PersonAbility to perceive another as a unique Centeredness individual. After seeing that theyre different, we can then adapt our communication to the particular individual Empathy Not the same as person-centeredness. Not technically possible to feel with another Perception determined by our professions and roles (teacher vs. students perception of a module, for e.g.)
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3 Features of Language
Arbitrary Are not intrinsically connected to what they represent Ambiguous No clear-cut, precise meaning; have different connotations for people with different backgrounds and experiences e.g. dog as pets, but food to some! best friend is only ONE? Can cause misunderstanding in relationships. Abstract Not concrete or tangible phenomena to which they refer
e.g. chat room as virtual spaces for chat. chair as in furniture or chairman?
e.g. Comm. Mosaic > textbook > book > reading matter Can cause confusion due to overgeneralization.
Ladder of Abstraction
Action Judgment Label Applied Perceived Behavior Concrete Phenomena Avoid interacting with Andrea Andrea is a selfish and immature person. Andrea is taking more than her share of time. Andrea asks a lot of questions during the meeting. Andrea moves around a lot; she says she is worried about making a good grade in the course; and she asks many questions.
Principles of Communication
1. Creates Meaning 2. Guided by Rules 3. Punctuation affects Meaning
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Guided by Rules
Communication rules: shared understandings among members of a particular culture or social group about what communication means, and what behavior is appropriate in various situations.
Brute Facts Objective, concrete phenomena and activities huddling during a rugby game. They were really huddling. Regulative Rules Regulate interaction by specifying when, how, where, and with whom to communicate about certain things. e.g. cannot argue at dinner table, interrupting during a speech is rude. When and how to communicate Institutional Facts Interpreted meanings of brute facts But they are planning for their next round.
Constitutive Rules Define what a particular communication stands for. e.g. showing respect (listening attentively, not correcting); as a good friend (sharing confidences, defending them) How to interpret others verbal and nonverbal communication
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Demand-withdraw Pattern
1. one person creates closeness thru personal talk 2. the other tries to keep distance by avoiding and retreating 3. the first person tries to demand further personal talk 4. the other retreats even further 5. and so on I pursue because you withdraw. I withdraw because you pursued.
6 Symbolic Abilities
How language as a symbol affects our lives.
Defines Phenomena semantic definition of phenomena our perception formed by our labels totalizing effect (referring to a person as if it is all there is to it, e.g. Asian) thru descriptive words (adj) Symbols are loaded with values Loaded language strongly slant perception ethical concern reappropriation Lets us categorize phenomena using cognitive schemata and influence its interpretation Can also distort thinking (by stereotyping) Thru enabling words like when, if, to think of experiences not part of concrete, daily reality car my car Angmoh might be all that we notice about that person, ignoring other points (overgeneralisation) good-looking, eloquent, arrogant
allows Organizing of Experience (cognitive schemata) allows Hypothetical Thought (about past & future) Allows selfreflection
Criticism by friend = contructive. But, criticism by enemy = insult Over-geneneralisation (bad by-product of the abstractness of a language) Words give form to ideas, enable us to hold and reflect them in our minds goal setting Me moderates the impulses of I
I vs Me 2 aspects of self I I myself. Me me in the context of society, socially conscious represent responsiveness, liking and power
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Paralanguages
Gestures & Posture To display non-verbal expression of emotions Can be deintensified or overreacted Vocal or not actual words Pitch, volume, rate, vocal quality Sounds (e.g. murmurs and gasps) Influenced by how we want to be perceived by others, and culture Comfortable distance between people differ Announces status of someone May encourage or discourage interaction
Americans prefer spacious rooms, Chinese are used to communal living in tighter spaces
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Remembering
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Message Overload
Message Complexity
Prejudgment
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Monopolizing
Selective Listening
Defensive Listening
Ambushing
Literal Meaning
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What you say is true. You are wrong. What you feel is normal. Its stupid to feel that way.
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Description
Using I language
I feel upset when you scream My mind cannot be changed the way I tend to see the issue is remember how I helped you last time? I really need your help now I like it and I have the money to pay It seems each of us have different ideas. Lets find a way for all of us to achieve what we need How you fight with your boyfriend is not my business I can understand why you think that way I know a lot more than you do Lets dicuss to see if we can make this better
Certainty Provisionalism
Strategy
Manipulating a person for own benefit Open, honest, not manipulative. Dominating; imposing views on others on the basis of superiority Resolving tensions and problems
Spontaneity
May not necessarily ethical (respectful) We become defensive, resent or rebel Work collaboratively to find something everyone finds acceptable
Control
Problem Orientation
Neutrality
Indifference to others
Empathy
We get defensive when we feel strongly about something that others dis shows concern
Superiority Equality
We shut out messages that belittle us Open, unguarded climate for communication
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Conflicts can be Overt or Covert Overt: people express differences in an outright, straightforward manner Covert: indirectly. Conflicts can be Managed Well or Poorly
Diagram below
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Institutions
Glass-looking self / Reflected appraisal: process of seeing ourselves through the eyes of others. (Looking thru the mirrored eyes of others, learning how others see them) Self-concept. We see ourselves from the perspectives of others.
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Always help others, Save your money, Look out for yourself
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Social comparisons
Self-disclosure
Rating ourselves relative to others with respect to our talents, abilities, qualities etc e.g. same interests? Same Compare if we are like them, tend to stick to similar people political beliefs? Compare to measure specific e.g. am I as smart as Jim? aspects of ourselves (if were As fit as Matt? normal) Good if comparisons are realistic Revealing personal info about ourselves that others are unlikely to know on their own To express private hope Others response to our self-disclosure affects how we see ourselves
Known to self Open - name, music tastes Hidden - vulnerabilities, traumas, self-doubts
Unknown to others
Unknown to self Blind - personal perception of leadership Unknown - untapped resources, fears, abilities
A healthy self-concept requires knowledge of myself Important to gain access to information in our blind and unknown areas: Trying novel activities, experiment new ways to communicate (Unknown areas) Ask others how they perceive me (Blind areas) Disclose personal info to trusted friends (hidden areas)
Self-disclosure
Self-disclosure can reduce uncertainty. It is not primary in long relationships, because: Initally self-disclosure can build intimacy. Necessary and desirable Once a relationship is built, bulk of communication focus on task-related stuff Benefits of trust built thru time and initial disclosure encourages the rsn
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e.g. Manly girls are bitches, girly guys are wimps, Marriages only for hetero (until recently in certain states)
Socioeconomic
Influences our lifestyle, education and thinking Rich people can think of Yoga for spiritual devp.
These values intersect and can combine its effects (e.g. woman of colour)
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10 Interpersonal Relationships
Personal Relationship: voluntary commitment between irreplaceable (unique) individuals who are influenced by: rules, relationship dialectics, & surround context.
We need interpersonal relationships because: inclusion: becoming involved affection: having fond / tender feelings for others control: ability to influence others and ourselves
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Assume a shared future Grows out of investment The more we invest, the harder to end a rsn
Investment: what we put into rsn that we cannot get back, should it fail (e.g. time, thought, material, history)
4. Context (Changing) surroundings affect activity & expectation in personal relationships Generalised other Families pass on views of social status, income, appearance, race, religion, intelligence etc. Social circles establish norms for activities (e.g. partying, drinking) External conditions (e.g. recession) Particular Others Familys taste in our ideal partners Traditional roles in family are changing with dual-income family (e.g. who does housework) Inter-diversity of marriages
4. Dialectics : Opposing and continuous tensions in close relationships Autonomy/Connection Desire to be separate yet connected Aim for individuality and intimacy Friction results due to conflicting goals Wanting to have my own individual time for my own stuff, yet I cherish my time together with her, sharing our experiences Novelty/Predictability Dont want routine, yet want security in predictability Routine can be boring Spontaneity injects variety Having standard times to go out (a date every Saturday) Openness/Closeness Wanting openness yet needing privacy Cannot share everything with everyone (personal secrets All of us need privacy Romantic partners discuss sexual activity, but not family secrets
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Relationship Rules
Unspoken understanding between partners.
Constitutive rules (What) what is expected in certain kinds of relationships Constitutive rules constitute! e.g. friends should be LOYAL. Hugs are AFFECTION. Silence is ANGER. e.g. LOYAL vs DISLOYAL. Regulative rules (How) when and with whom to engage in various kinds of communication Regulative rules regulate! e.g. okay to criticize in private but not public. Kids should not interrupt adults. OK vs NOT OKAY Shalt Not rules What each other wont tolerate Both trival and impt
6 Stages of Friendships
Waning friendship Stabilized friendship When one or both stop being committed Could be circumstantial Assumption of continuity Trust Increased involvement and caring Social norms and roles are less impt Work out private ways to relate Stepping beyond social roles Personalize a relationship by introducing a more personal topic Checking the other person out if we have common grounds and interest to develop a good friendship Have standard social rules, careful in disclosures Both know theyll keep seeing each other Setting and committing to common routines Sharing feelings, values, attitudes Age, background, interests, status
Nascent friendship
Role-limited interaction
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Intimate Bonding
Revising Communication
Escalating
Commitment can be marriage, cohabiting, civil unions, having children Discuss seriously about the strengths and weaknesses of the rsn
Explorational Communication
Overlooking shortcomings, exaggerating strengths of partner. Nicknames like darling, dear Do you like Jazz? Do you follow politics? Needs to be leveled I love this kind of music Im available. Are you interested?
Invitational Communication
No interaction
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Dyadic
Deteriorating
Social support
Grave Dressing
Resurrection
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Groups vs Teams
Groups: 3 or more people who: interact over time depend on one another, and follow shared rules of conduct to reach a common goal Groups Teams involve interaction, interdependence, shared rules and common goals People have: different and specialized resources to a project (a mission) greater interdependence and stronger identity
All teams are groups, but not all groups are teams!
Rules Groups develop rules (constitutive and regulative) that members understand and follow. Constitutive What counts as what (e.g. some groups regard disagreement as sign of involvement, other groups regard it is negative) Regulative Regulate how, when, and with whom we interact (e.g. No interrupting when someone else is speaking; no sharing of internal things with outsiders) Goals Citizens accomplish political goals Workers implement policies at work Students find support at school, common interests
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Focus groups
e.g. What should be the companys decision on medical leave? What benefits and personnel should be cut to achieve a 15% decease in annual expenses?
Strengths of Groups More Resources Expertise belonging to certain indv can be shared More Thorough Catching mistakes, lack of understanding More Creativity Groups have infinite generative capability More Commitment Participation makes us more committed to decision.
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Too small a group scarce resources unwilling to criticise High power centre of group communication, greater influence in group decisions High power greater satisfaction cos they get their way more easily Centralised (1 or more people hold central positions) vs Decentralised (more balanced communication, members have roughly equal power) e.g. at an initial meeting some Norms: guidelines that member do not pay attn. when regulate how members act others are talking norm of and interact disrespect develops Grows out of interaction
Social climbing: people tend to hang out with leaders (whoever has more power in the group), go near the core to share some of their power
Power Structures
Reward Giving people things they value Promotions, attention, praise Coercive Punishing people Demotions, firing Legitimate Organizational role resulting in compliance Manager, CEO, supervisor Expert From expert knowledge / exp Doctor, lawyer Referent Personal charisma and personality Obama?
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Leadership Styles
Style Autocratic (1-way) Democratic (2-way) Laissez-faire E.g. Thats my decision and thats final Lets discuss and come to a decision Ok, you do this, you do that. Im on your side and I promise you Climate controlling Verbal Comm Authoritative statements, pseudo listening, monopolizing Statements targets the problem itself Non-verbal Proxemics, paralanguage, kinesics Attentive gaze, gestures, eye contact Confident, decisive
Charismatic
Must convey detailed instructions, to prevent misunderstandings Animated facial exp, high energy level, eloquence
Dysfunctional participation
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Organizational Culture
Cultures are shaped by shared values, behaviours, practices and communication forms. In Organization communication, its culture reflect a companys identity. Organization Culture: shared meanings by members of an org Org Cult cross influences interaction bet. Members
Vocabulary Reflects & expresses an Orgs history Hierarchical Language Masculine Language Languages that communicate rank Unequal terms of address Organizations dominated by men in history e.g. Yes, Sir. Captain e.g. Good morning, Jan. Hello Prof. Detenber. e.g. Bold professionals have balls
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Stories Establish and sustains Org Cult Corporate Stories Personal Stories Collegial Stories Convey values, style and history of an org To socialize new members into the org Tell stories about themselves Telling about other member in the org To help newcomers socialize and get along About the past founding history, successes and failures, etc.
Rites Verbal & non-verbal practices that express and reproduce Org Cult Rite rules (1 event, many ideas) Rituals (1 idea, many events) Dramatic, planned sets of activity that bring together aspects of cultural ideology in a single event Forms of comm that occur regularly, members see it as familiar and routine parts of org life Personal: indv use to express org identities Social: standard behavior that affirm rsn bet members of org Task: repeated activities Aka initiation, rites of passage to acknowledge, affirm etc. Workplan retreats (rite of renewal).
e.g. CEO sends mail to every dept to show coys openness e.g. bitching about weeks work every day e.g. asking standard questions May I see your license please?
Structures Organizes relationship between members in an Org Roles Rules Responsibilities and behaviors expected due to their specific position Not tied to a person Set of functions, fixed even when the person performing leaves Patterned ways of interaction Constitutive (define what a certain kind of communication stands for) Regulative (define when, where and with whom communication should occur) Formal statement of practices Links members thru formal and informal interactions and rsn Asst Prof: duties include teaching 3 classes, supervising graduate student theses etc
e.g. socializing after work = showing team spirit e.g. no talking during work, problems should not be discussed out of work
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Scholars categorize communication as 4 types: Informational transfer Transactional process Strategic control (using comm as a tool to control the environment) Balance of creativity and constraint (balancing the dialectic of wanting to be creative, yet being tied down by constraining aspect of cultures)
Communicators in Organizations transfer info, gets feedback, controls the environment, and balances creativity and constraints.
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Since it is MASS comm, it does NOT include personal (computer-mediated) communication mediums like social networks, emails or SMSes.
Hearing (Listening)
we attend to mass comm to gratify ourselves we use media for its value to us & for pleasure (Music) audience put messages to use; these usage affects its effects
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Agenda Setting
media establishes an agenda for us by spotlighting certain issues at the expense of others media can own self select and divert our attention to its own issues coverage and non-coverage Gatekeepers: people and groups that decide which messages (information and info sources) pass thru to consumers TV cultivates an inaccurate worldview but viewers think its real TV promotes distorted views of life
e.g. more violent & dangerous than really is e.g. shows portray Whites as good and other races as bad viewers will think this is true e.g. someone who had been robbed identifies with TV violence assume it accurately represents the world
Cultural Studies
Mean World Syndrome: belief that the world is a dangerous place, full of mean people that cannot be trusted and likely to harm us Mass Comm Culture We use mass comm in deliberate and strategic ways
e.g. Extreme Makeover people shd not settle for their natural appearance, our job to make ourselves more attractive
Political Economy studies: how media ownership controls cultural life Media driven by capitalism maximize profits Product Placements: putting products in shows to portray a lifestyle / statement thru a character Immersive advertising: putting a product / brand into actual storylines and plots
e.g. media corps may not be really interested in media accuracy e.g. Sears appliances featured in Extreme Makeover reap money for media owners e.g. Prada bags in Gossip Girl
Mass comm influences us in ways we dont notice. Consumers of media are actively involved in shaping medias meanings and using media to affect emotions, moods and pleasures.
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What is Media?
Windows to see beyond our immediate surroundings Interpreters to help us make sense of experience Platforms or carriers that convey information interactive communication that includes audience feedback, signposts that provide us with instructions and directions, filters that screen out parts of experience and focus on others, mirrors that reflect ourselves back to us, barriers that block the truth
Medium Theory
McLuhan: The Medium is the Message, because its the medium that shapes and controls the scale and form of human association and action.
Hot Media High-definition Media filled with data Low in participation e.g. Movie, radio, photography, lecture Cold Media Low-definition Media has little data given, to be filled in by receiver e.g. TV, telephone, cartoon, seminar
Convergence: currently, most media theorists agree both content and medium matter. Castells: the medium is the message, and the message is the message
Gender stereotypes: successful male characters are portrayed as strong, heroic, independent and confident. Vs. Women who look beautiful, young, slim and caring towards others.
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Media Literacy
Media Literacy: being able to have control in media (resist and redefine inaccurate and harmful media messages) Dont be passive. Understand, analyze and respond thoughtfully to media. Media determines ones attitudes and social perspectives to a certain extent. Interrogating Media messages:
Why so much attention? Any vested interests? Are viewpoints balanced? How are different people framed by gatekeepers?
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Culture Communication
1. 2. 3. 4. 5. We learn culture when communicating Language indicates existence of culture Many social communities coexist in a single culture Communication sustains and expresses culture Communication is a source of cultural change
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Co-cultures
Culture may co-exist in a single society
Culture not defined by geography E.g. gender, race & social class One person can belong to several co-cultures
Standpoint Theory: social groups in a culture distinctively shape members perspective E.g. gendered communities, black communities etc. Communication varies among race, socio-economic, religious statuses. (e.g. a rich black and a poor black responds differently.)
Communication Culture
Languages: English language is has many words related to time Western culture is time-driven Religion: Buddhism believes in Something after Nothing Eastern belief in life after death
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Calling, fax, SMS E-mail, Wi-Fi, GPS, 3G, Bluetooth, yadayada Skype conf (allowing threaded convos, send and receive msgs, discussing ideas) No need for same physical space PC + Telephone = iPhone (convergence)
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Able to disclose, withdraw or falsify personal info Good: helps people seek acceptance Some activities (e.g. shopping, withdrawing money) become more efficient
Bad: led to deceptive crime (e.g. child molestation) Dec. in work productivity
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