REGULATIONS - 2009

II TO IV SEMESTERS (FULL TIME) CURRICULUM AND SYLLABUS SEMESTER II Code Course C L No. Title BA9221 Operations 3 3 Management BA9222 Financial 3 3 Management BA9223 Marketing 4 4 Management BA9224 Human Resource 3 3 Management Information BA9225 3 3 System Operations Research for BA9226 Applied 4 3 Management BA9227 Business Research 3 3 Methods Application BA9228 Business 2 0 Software BA9229 Seminar 1 0 II 6 Total 22

AFFILIATED INSTITUTIONS ANNA UNIVERSITY, CHENNAI

MASTER OF BUSINESS ADMINISTRATION (MBA)

T 0 0 0 0 0 1 0 0 0 1

P 0 0 0 0 0 0 0 4 2 6

SUMMER SEMESTER (6 WEEKS) SUMMER PROJECT Project report of the Summer Project is to be submitted by the students within rd 30 days from the commencement of the semester. Evaluation report should be sent to Controller of Examinations by the HOD through the Principal, before the last working 3 the rd day 3 semester. of the SEMESTER III Code Course C L T P No. Title BA9209 International Business 3 3 0 0 Management BA9210 Strategic 3 3 0 0 Management Elective 3 3 0 0 I Elective 3 3 0 0 II Elective 3 3 0 0 III Elective 3 3 0 0 IV Elective 3 3 0 0 V Elective 3 3 0 0 VI BA9211 Summer Project 2 0 0 0 Report BA9212 Seminar 1 0 0 2 III 7 Total 24 0 2 2 SEMESTER IV Course Title 2

Code No. BA9230

Project Work

C 2 Total

L 0 0

T 0 0

P 24 24

1 1

TOTAL CREDIT : 26+27+12 = 65 1

COURS ECOD E BA9251 BA9252 BA9253 BA9254 BA9255 BA9256 BA9257 BA9258 BA9259 BA9260 BA9261 BA9262 BA9263 BA9264 BA9265 BA9266 BA9267 BA9268 BA9269 BA9270 BA9271 BA9272 BA9273 BA9274

LIST OF ELECTIVES MASTER OF BUSINESS ADMINISTRATION (MBA) COURSE C TITLE MARKETING ELECTIVES Brand 3 Management Retail 3 Management Services 3 Marketing & Sales Advertising 3 Promotion Consumer 3 Behaviour Relationship Customer 3 Management FINANCE ELECTIVES Security Analysis and Portfolio 3 Management Merchant Banking and Financial 3 Services International Trade 3 Finance Corporate 3 Finance Derivatives 3 Management Strategic Investment and Financing 3 Decisions HUMAN RESOURCE ELECTIVES Managerial Behavior and 3 Effectiveness Entrepreneurship 3 Development Theory Design & Organizational 3 Development Industrial Relations & Labour 3 Welfare Labour 3 Legislations Strategic Human Resource Management 3 D & evelopmen t SYSTEMS - ELECTIVES Database Management 3 System E-Commerce Technology and 3 Management Enterprise Resources 3 Planning OPERATIONS ELECTIVES Supply Chain and Logistics 3 Management Product 3 Design Operations Services 3 Management

L 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

T 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

P 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

NOTE : Three electives from any two among the 5 area of specialization are to be chosen by the Students.

BA9221

OPERATIONS MANAGEMENT

LT P C0 0 3 3

UNIT INTRODUCTION TO PRODUCTION AND I OPERATIONS MANAGEMEN 9 T Production Systems Nature, Importance and organizational function. Characteristics Modern Production and Operations function. Organisation of Production function. of Recent in Production an Operations Trend Rol of Operations Strategic s Management. e in Management. Production d and Operations strategy Elements and Competitive Priorities. International Operations Nature of Management. UNIT FORECASTING, CAPACITY AND AGGREGATE 9 II PLANNING Demand Forecasting Need, Types, Objectives and Steps. Overview of Qualitative Quantitative methods. Capacity Planning Long range, Types, Rough cut plan, and Requirements Capacity (CRP) Developin capacity Aggregate Plannin Approaches, costs, relationship to Master Production schedule. Overview of MRP, MRP II Planning , g alternatives. g ER and P UNIT DESIGN OF PRODUCT, SERVICE AND WORK 9 III SYSTEMS Product Design Influencing factors, Approaches, Legal, Ethical and Environmental Process Strategy, Major Decisions. Operations Types, issues. Planning, Selection, Scheduling (Multiple resources and cyclical scheduling). Work Service Strategies, Study Objectives, Method Study and Motion Study. Work Measurement and Productivity Procedure. Productivity Measuring and Methods to improve productivity. UNIT MATERIALS 9 IV MANAGEMENT Materials Management Objectives, Planning, Budgeting and Control. Overview of Management Information Systems (MMIS). Purchasing Objectives, Functions, Materials Vendor rating and Value Analysis. Stores Management Nature, Layout, Classification Policies, and Coding. Inventory Objectives, Costs and control techniques. Overview of JIT. UNIT PROJECT AND FACILITY 9 V PLANNING Project Management Scheduling Techniques, PERT, CPM, Crashing CPM networks Problems. Facility Location Theories, Steps in Selection, Location Models Simple Simple Problems. Facility Layout Principles, Types, Planning tools and techniques. TOTAL:45 PERIODS TEXT BOOKS 1. Aswathappa K and Shridhara Bhat K, Production and Operations Himalaya Publishing House, Revised Second Edition, Management, 2. 2008. Pannerselvam R, Production and Operations Management, Prentice Hall India, Edition, Second 3. 2008. Gaither and Gregory Frazier, Operations Management, South Norman Cengage Western Learning, 2002. REFERENCE S. Kanishka Bedi, Production and Operations Management, Oxford University 1 Press, 2004. 2. Russel and Taylor, Operations Management, Wiley, Fifth Edition, 3. 2006. S. N, Production and Operations Management, Tata McGraw Hill, Chary Edition, Third 4. 2008. Jacobs, Aquilano & Agarwal., Operations Management, Tata McGraw Hill, Chase 2006. 5. Mahadevan B, Operations Management Theory and practice, Pearson Education, 2007. 3

BA9222

FINANCIAL MANAGEMENT

LT P 3 C0 0 3

UNI I FOUNDATIONS OF 9 T FINANCE An overview- Time value of money- Introduction to the concept of Financial management and risk return of a single asset and of a portfolio- Valuation of bonds and shares-Option valuation. UNIT INVESTMENT 9 II DECISIONS Capital Budgeting: Principles and techniques - Nature of capital budgeting- Identifying relevant - Evaluation Techniques: Payback, Accounting rate of return, Net Present cash flows Internal Value, Rate of Return, Profitability Index - Comparison of DCF techniques - Project selection under capital rationing - Inflation and capital budgeting - Concept and measurement of cost of - Specific cost and overall cost of capital capital UNIT FINANCING AND DIVIDEND 9 III DECISION Financial and operating leverage - capital structure - Cost of capital and valuation capital designing Dividend structure.policy - Aspects of dividend policy - practical consideration - forms of dividend forms policy of dividends - share splits. UNIT WORKING CAPITAL 9 IV MANAGEMENT Principles of working capital: Concepts, Needs, Determinants, issues and estimation of working Accounts Receivables Management and factoring - Inventory management capital management - Working capital finance : Trade credit, Bank finance and Commercial Cash paper. UNIT LONG TERM SOURCES OF 9 V FINANCE Indian capital and stock market, New issues market Long term finance: Shares, debentures and loans, lease, hire purchase, venture capital financing, Private term Equity. TOTAL: 45 PERIODS TEXT BOOKS Khan and P.K.Jain Financial management, Text, Problems and cases Tata 1. M.Y. th Hill, edition, McGraw th 2. 5 M. Pandey Financial Management, Vikas Publishing House Pvt. I. 2008. edition, Ltd., 8 2007. REFERENCE S. Aswat Damodaran, Corporate Finance Theory and practice, John Wiley & Sons, 1 th 2. 2008. C. Vanhorne Fundamentals of Financial Management PHI Learning, James Edition 11 , 2008. th 3. Brigham, Ehrhardt, Financial Management Theory and Practice, edition, 11 Cengage Learning th 4. 2008. Prasanna Chandra, Financial Management, edition, Tata McGraw Hill, 5. 7 Srivatsava, Mishra, Financial Management, Oxford University Press, 2008. 2008. BA9223 MARKETING LT P 4 MANAGEMENT C0 0 4 UNIT INTRODUCTIO 12 I N Marketing Definitions - Conceptual frame work Marketing environment : Internal External - Marketing interface with other functional areas Production, Finance, and Human Management, Information System. Marketing in global environment Prospects Relations and Challenges .

UNIT MARKETING 12 II STRATEGY Marketing strategy formulations Key Drivers of Marketing Strategies - Strategies for Marketing Industrial Consumer Marketing Services marketing Competitor analysis - Analysis consumer and industrial markets Strategic Marketing Mix of components. UNIT MARKETING MIX 12 Product planning and development Product life cycle New product Development III DECISIONS and Management Market Segmentation Targeting and Positioning Channel Management sales promotions Pricing Objectives, Policies and Advertising and methods. UNIT BUYER 12 IV Understanding BEHAVIOUR individual buyer behavior - Influencing factors Buyer industrial and Models BehaviourOnline buyer behaviour - Building and measuring customer satisfaction relationships management Customer acquisition, Retaining, Customer Defection. UNIT MARKETING RESEARCH & TRENDS IN 12 Marketing Information System Research Process Concepts and applications : V MARKETING Advertising Product Promotion Consumer Behaviour Retail Customer research driven organizations - Cause related marketing - Ethics in marketing Online marketing trends. TOTAL:60 TEXT PERIODS BOOKS Kotler an Kevin Lane Marketin Management PH Learnin / Pearson 1. Phili th Education Edition, p d , g , I g 13 2. Paul Baisen et 2008 al, Marketing, Oxford University Press, 2008. REFERENCE 1 S. Micheal R.Czinkota & Masaaki Kotabe, Marketing Management, Vikas Learning, Thomson 2. 2000. Duglas,J.Darymple, Marketing Management, John Wiley & Sons, 3. 2008. Marketing successfully- A Professional Perspective, Macmillan NAG, 4. 2008. Walker, Marketing Management, McGraw Hill, Boyd 5. 2002. Dalvymple, Marketing Management, Wiley India Pvt Ltd, 6. 2008. Flether, Marketing Management and Information Technology, Prentice Keith Hall, 1998.

BA9224

HUMAN RESOURCE MANAGEMENT

LT P 3 C0 0 3

UNI I PERCEPTIVE IN HUMAN RESOURCE 5 T MANAGEMENT Evolution of human resource management The importance of the human factor of human resource management Inclusive growth and affirmative action -Role of Objectives human manager Human resource policies Computer applications in human resource management Human resource accounting and resource audit. UNIT THE CONCEPT OF BEST FIT 8 II EMPLOYEE Importance of Human Resource Planning Forecasting human resource requirement Internal and External sources. Selection process screening Tests - Validation - Medica Interview l examination Recruitment introduction Importance Practices Socialization benefits.

UNIT TRAINING AND EXECUTIVE III DEVELOPMENT Types of training methods purpose benefits resistance. Executive development Common practices - Benefits Self development Knowledge programmes management.

10

UNIT SUSTAINING EMPLOYEE 12 IV Compensation INTEREST plan Reward Motivation Theories of motivation Career Development mentor Protg management of relationships. UNIT PERFORMANCE EVALUATION AND CONTROL 10 V PROCESS Method of performance evaluation Feedback Industry practices. Promotion, Transfer and Demotion, Separation Implication of job change. The control process Importance Requirement of effective control systems grievances Causes Implications Methods R edressal methods. TOTAL:45 PERIODS TEXT th 1. Decenzo and Robbins, Human Resource Management, BOOKS Edition, 2. Wiley, 8 Human Resource Management, Pearson Education Limited, Dessler 2007. 2007 REFERENCE S. Mamoria C.B. and Mamoria S. Personnel Management, Himalaya 1 Publishing 2007 Company, th 2. Bernadin , Human Resource Management ,Tata Mcgraw Hill edition 3. ,6 Eugence Mckenna and Nic Beach, Human Resource Management, Educatio 2006. Pearson n Limited, 4. 2007. Cascio, Managing Human Resource, McGraw Hill, Wayne 5. 2007. Ivancevich, Human Resource Management, McGraw Hill 2002.

BA9225

MANAGEMENT INFORMATION SYSTEMS

LT P 3003 C 9

UNI I INTRODUCTIO Data, Information, Intelligence, Information Technology, Information System, evolution, T N types on functions and hierarchy, System Analyst Role, based Functions. UNIT SYSTEMS ANALYSIS AND II DESIGN SDLC, SSLC, Systems Analysis and System Design, Tools DFD ER Object modeling, DBMS RDBMS OODBMS. UNIT INFORMATION III SYSTEM Financial, Marketing, Personnel, Production, Materials Information System, DSS, EIS, GIS, KMS,International Information System. 6

UNIT SECURITY AND IV CONTROL Security, Testing, Error detection, Controls, IS Vulnerability, Computer Crimes, Securing Web, the Intranets and Wireless Networks, Software Audit, Ethics in IT. UNIT NEW IT V INITIATIVES ee-governance, ERP, SCM, e-CRM, Datawarehousing and Data Mining, Intelligence, Business business, Pervasive Computing, CMM. TOTAL:45 PERIODS TEXT BOOKS Schultheis and Mary Summer, Management Information Systems 1. Robert he Managers View, Tata McGraw Hill, T 2. 2008. Kenneth C. Laudon and Jane Price Laudon, Management Information Managing Systems the digital firm, PHI Learning / Pearson Education, PHI, Asia, 2002. REFERENCE 1 S. Gordon Davis, Management Information System : Conceptual Foundations, and Development, Tata McGraw Hill, Structure 2. 2000. Cummings and Mc Cubbrey, Management Information Systems for Haag, the Information Age, McGraw Hill, 3. 2005. McLean and Wetherbe, Information Technology for Turban, Management Transforming Organisations in the Digital Economy, John Wiley, 4. 2007. Raymond McLeod and Jr. George P. Schell, Management Information Pearson Systems,Education, 5. 2007. O Brien, Management Information Systems Managing James Technology Information in the E-business enterprise, Tata McGraw Hill, 6. 2002. Schou and Dan Shoemaker, Information Assurance for the Enterprise Corey Roadmap to Information Security, Tata McGraw Hill, A 7. 2007. Frederick Gallegor, Sandra Senft, Daniel P. Manson and Carol Gonzales, Information Control and Audit, Auerbach Publications, Technology 2007.

BA9226

APPLIED OPERATIONS RESEARCH FOR MANAGEMENT

LT P C1 0 4 3 12

UNIT INTRODUCTION TO LINEAR PROGRAMMING I Introduction to (LP) applications of operations research in functional areas of management. Linear Programming-formulation, solution by graphical and simplex methods (Primal - Penalty, Phase), Special Two cases. Dual simplex method. Principles of Duality. Sensitivity Analysis.

UNIT LINEAR PROGRAMMING 12 II EXTENSIONS Transportation Models (Minimising and Maximising Cases) Balanced and unbalanced casesBasic feasible solution by N-W Corner Rule, Least cost and Vogels Initial methods. Check for Solution by / Steppin Stone method. Cases of approximation optimality. MODI g degeneracy. Transhipment Assignment Models (Minimising and Maximising Cases) Balanced Models. and Unbalanced Cases. Solution by Hungarian and Branch and Bound Travelling Salesman problem. Crew Assignment Algorithms. Models.

UNIT INTEGER LINEAR PROGRAMMING AND GAME III THEORY Solution to pure and mixed integer programming problem by Branch and Bound and plane cutting Game Theory-Two person Zero sum games-Saddle point, Dominance Convex Linear Combination (Averages), methods of matrices, graphical and LP algorithms. Rule, solutions. UNIT INVENTORY MODELS, SIMULATION AND DECISION Inventory Models EOQ and EBQ Models (With and without shortages), Quantity IV THEORY Discount Decision making under risk Decision trees Decision making under Models. uncertainty.of simulation techniques for decision Application making. UNIT QUEUING THEORY AND REPLACEMENT V MODELS Queuing Theory - single and Multi-channel models infinite number of customers and calling infinite Replacement Models-Individuals replacement Models (With and without value of source. money) Group Replacement time Models. TOTAL: 60 TEXT PERIODS BOOKS 1. Paneerselvam R., Operations Research, Prentice Hall of India, Fourth Print, 2. 2008. Natarajan AM, Balasubramani P and Tamilarasi A, Operations Research, Pearson First Indian Reprint, Education, 3. 2005. A Taha, Introduction to Operations Research, Prentice Hall India, Hamdy SeventhThird Indian Reprint Edition, 2004. REFERENCE S. Sankara Iyer P, Operations Research, Tata Mcgraw Hill, 1 2. 2008. Frederick & Mark Hillier, Introduction to Management Science A Modeling and studies case approach with spreadsheets, Tata Mcgraw Hill, 3. 2005. P.K, Hira D.S, Problem in Operations Research, S.Chand and Co, Gupta 4. 2007. Kalavathy S, Operations Research, Second Edition, Vikas Publishing House, 5. 2004. Broson , Govindasamy & Naachimuthu , Operations Research, Richard outline series, II Edition, Schaums 2000. BA9227 BUSINESS RESEARCH METHODS

12

12

12

LT P C0 0 3 3 9

UNIT INTRODUCTIO I N Business Research Definition and Significance the research process Types of Exploratory Research and causal Research Theoretical and empirical Research Cross Sectional time series Research Research questions / Problems Research objectives and hypotheses Research characteristics Research in an evolutionary perspective the role of theory in research . UNIT RESEARCH DESIGN AND II MEASUREMENT Research design Definition types of research design exploratory and causal research Descriptive and experimental design different types of experimental design design of findings internal and external validity Variables in Research Measurement and Validity scaling scales Construction of instrument Validity and Reliability of Different instrument. UNIT DATA III COLLECTION Types of data Primary Vs Secondary data Methods of primary data collection Survey Observation Experiments Construction of questionaire and instrument Vs Validation of

questionaire Sampling plan Sample size determinants optimal sample size techniques sampling Probability Vs Nonprobability sampling methods. UNIT DATA PREPARATION AND Data IV Preparation editing Coding Data entry Validity of data Qualitative Vs ANALYSIS data analyses Quantitative Bivariate and Multivariate statistical techniques Factor analysis Discriminant analysis cluster analysis multiple regression and correlation multidimensional Application scaling of statistical software for data analysis. UNIT REPORT DESIGN, WRITING AND ETHICS IN BUSINESS V RESEARCH Research report Different types Contents of report need of executive summary c hapterization contents of chapter report writing the role of audience readability tone final proof report format title of the report ethics in comprehension ethical behaviour of research subjectivity and objectivity in research research. TOTAL:45 PERIODS TEXT th 1. Donald R. Cooper and Pamela S. Schindler, Business Research methods BOOKS Edition, Tata Mc Graw Hill, ,9 2. 2006.Bryman and Emma Bell, Business Research methods, Alan Oxford University Press, New Delhi, 3. 2008.Sekaran, Research methods for Business, Wiley India, New Delhi, Uma 4. 2006.Krishnaswamy, Appa Iyer Sivakumar and M. Mathirajan, K. N. Management Research Methodology, Pearson Education, New Delhi, 2006.

BA9228

BUSINESS APPLICATION SOFTWARE

LT P C0 4 2 0 14

UNIT OFFICE I MANAGEMENT Exercises to familiarize Word, Spreadsheet, Presentation and Web publishing E-Mail Video Conferencing Introduction to packages HTML. UNIT FUNCTIONAL II Financial And Accounting MANAGEMENT 1. Management: accounting packages exercises on creating, altering and Introduction to Ledgers and displaying Vouchers Inventory management Payroll Reports using any one financial accounting 2. package. Management Operations E : xercises on operational decision making models using packages - linear programming, assignment models. 3. Project Familiarize the management project planning, scheduling and tracking with support of the management project packages.

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UNIT SOFTWARE DEVELOPMENT AND III INTEGRATION Database E : xercises on database creation, manipulation and transactions using query Input and Output languages. Exercises Design: on I/O design simulating basic calculator operations using any front end packages. Integration D : esigning an application and integrating database and front end.

15

UNIT ADVANCED STATISTICAL 15 IV SOFTWARE Exercises to use research data and analyze using various statistical methods (learned in statistics management course) using any of the statistical Introduction packages. and hands on experience with freely downloadable data mining and Intelligence Business packages. TOTAL:60 REFERENCE PERIODS S. Comdex,Computer and Functional Accounting with Tally 9.0, Dreamtech Press, 1 Vikas 2008. Gupta 2. Sherdian J Coakes, Lyndall Steed, Peta Dizidic, SPSS 13.0 for windows, Wiley India, 2006. Delhi 3. Gary W. Hansen and James V. Hansen, Database Management and Design, Prentice Hall, 2006 4. Robert H. Lawson, Strategic Operations Management, Vikas Publishing House, First Indian Reprint, 5. 2006. Clements and Gido, Effective Project Management, Thomson, 6. 2008. George and Paul Mallery, SPSS for windows, Step by step- A simple guide David reference, and 7. 2008. and Nash, Doing analysis with SPSS Ver 14, Cengage Learning, Carver th 8. 2008. Deborah Morley and Charles S Parker, Understanding computers today and tomorrow, edition, Thomson, 11 2008. BA9229 LT P SEMINAR II - CONTEMPORARY C021 0 MANAGEMENT Note : 1. 2. 3 . 4. 5. 6. 7. 8 . 9. 10. Following Is The List Of Topics Suggested For Preparation And Presentation Students By . Culture and Management. Emotional intelligence and Management. Information systems and Management functions. Internet marketing. Retail Management HR accounting and audit. Reputation management Brand Building and Management. Bench Marking. Six sigma.

10

TOTAL:30 PERIODS

BA9209

INTERNATIONAL BUSINESS MANAGEMENT

LT P C003 3

UNIT INTRODUCTIO 6 I N International Business Definition Internationalizing business-Advantages factors causing globalization of business- international business environment country attractiveness Political, and cultura environmen Protection Vs liberalizatio of global business economic environment l t n . UNIT INTERNATIONAL TRADE AND 11 II INVESTMENT Promotion of global business the role of GATT/WTO multilateral trade negotiation agreements VIII & IX, round discussions and agreements Challenges for global and global trade business and investment theories of international trade and theories of investment international Need for global competitiveness Regional trade block Types and disadvantages RTBs across the globe brief Advantages history. UNIT INTERNATIONAL STRATEGIC 11 III MANAGEMENT Strategic compulsions-Standardization Vs Differentiation Strategic options Global portfolio management- global entry strategy different forms of international business advantages- issues of international business organizational structures controlling organizational international business approaches to control performance of global businessof performance evaluation system. UNIT PRODUCTION, MARKETING, FINANCIAL AND HUMAN MANAGEMENT OF GLOBAL 11 IV RESOURCE BUSINESS scale of operations- cost of production Make or Buy Global production Location decisions chain issues Quality considerations- Globalization of markets, global supply strategy marketing Challenges in product development , pricing, production and channel managementInvestment decisions economic- Political risk sources of fund- exchange rate risk and managemen strategic selection of expatriar managers Trainin an development orientation t e g d compensation. UNIT CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL V BUSINESS MANAGEMEN 6 DisadvantagesT international business Conflict in international business- Sources and of of conflict Conflict resolutions Negotiation the role of international agencies Ethical types in international business Ethical decisionissues making. TOTAL:45 TEXT PERIODS th 1. Charles W.I. Hill and Arun Kumar Jain, International BOOKS edition Business, 6 Hill, , Tata Mc Graw 2. 2009.D. Daniels and Lee H. Radebaugh, International Business, John Pearson Asia, New Delhi, Education 3. 2000. K. Aswathappa, International Business, Tata Mc Graw Hill, 4. 2008. R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, Michael Business, Thomson, Bangalore, International 5. 2005. V. Phatak, Rabi S. Bhagat and Roger J. Kashlak, International Aravind Tata Mc Graw Management, Hill, 6. 2006. Shenkar and Yaong Luo, International Business, John Wiley Inc, Noida, Oded 2004.

11

BA9210

STRATEGIC MANAGEMENT

UNIT STRATEGY AND Conceptual framework for strategic management, the Concept of Strategy and the I PROCESS Formation Strategy Process Stakeholders in business Vision, Mission and Purpose Business Objectives and Goals - Corporate Governance and Social responsibility-case definition, study. UNIT COMPETITIVE 9 II ADVANTAGE External Environment - Porters Five Forces Model-Strategic Groups Competitive Changes durin Industry Evolutionan Industry - Nationa Context an Competitive advantage Resources- Capabilities and competenciescore lcompetenciesg Globalisation d Structure d Low and differentiatio Generic cost Blocks of Competitiv Advantage Distinctiv Competencies-Resources Building n and Capabilities durability e competitive- Advantage- e failures and sustaining competitive advantage-Case of Avoiding study. UNIT STRATEGIE 10 The III generic strategic alternatives Stability, Expansion, Retrenchment and S strategies - Business level strategy- Strategy in the Global Environment-Corporate Combination StrategyVertical Integration-Diversification and Strategic Alliances- Building and Restructuring the corporation- Strategic analysis and choice - Environmental Threat and Opportunity (ETOP) Profile - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio - SWOT Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Analysis Model Distinctive competitiveness - Selection of matrix - Balance Score Card-case study. UNIT STRATEGY IMPLEMENTATION & 9 IV implementation process, Resource allocation, Designing organisational structureEVALUATION The Strategic Control Systems- Matching structure and control to strategy-Implementing Designing change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case Strategic study. UNIT OTHER STRATEGIC 8 Managing Technology and V ISSUES Strategic issues for Profit organisations. InnovationNon New Business Models and strategies for Internet Economy-case study TOTAL:45 TEXT PERIODS BOOKS 1. Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management Business policy, Pearson Education., and 2. 2006 Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated Biztantra, approach, Wiley India, 3. 2007. Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third Azhar 2008. Edition, REFERENCE 1 S. Fred.R.David, Strategic Management and cases, PHI Learning, 2. 2008. Upendra Hachru , Strategic Management concepts & cases , Excel Books, 3. 2006. HAberberg and Alison Rieple, Dtrategic Management Theory & Application, Adriau Oxford University Press, 4. 2008. C.Hax and Nicholas S. Majluf, The Strategy Concept and Process A Arnoldo Pragmatic Pearson Education, Second Edition, Approach, 5. 2005. Business Review, Business Policy part I & II, Harvard Business Harvard 6. School. and Shepard, Podolny, Strategic Management, John Wiley, Saloner 7. 2001. Lawerence G. Hrebiniak, Making strategy work, Pearson, 8. 2005. Gollakota and Srinivasan, Business Policy and Strategic Management Gupta, Concepts and Application, Prentice Hall of India, 2005. 12

LT P C 3003 9

BA9212 Note : 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

SEMINAR III EMERGING TRENDS IN MANAGEMENT

LT P C0 2 1 0

Following is the list of topics suggested for preparation and presentation by students . Knowledge Systems and Management. Holistic Marketing. Financial Engineering. Integrated Marketing communications. International HR issues. International logistics and Supply Chain Management. Corporate Governance. Economic and Business Intelligence. Cyber Laws. Intellectual property Rights and global business. TOTAL: 30 PERIODS MARKETING ELECTIVES

BA9251

BRAND MANAGEMENT

LT P 3 C0 0 3

UNIT INTRODUCTIO 8 I N Basics Understanding of Brands Definitions - Branding Concepts Functions of Significance of Brands Different Types of Brands Co branding Store Brand brands. UNIT BRAND 10 II STRATEGIES Strategic Brand Management process Building a strong brand Brand positioning Brand values Brand vision Brand Elements Branding for Global Establishing Competing Markets with foreign brands. UNIT BRAND 8 III COMMUNICATIONS Brand image Building Brand Loyalty programmes Brand Promotion Methods Role of Brand ambassadors, celebraties On line Brand Promotions.. UNIT BRAND 9 IV EXTENSION Brand Adoption Practices Different type of brand extension Factors influencing Decision extension Re-branding and refor launching. UNIT BRAND 10 V PERFORMANCE Measuring Brand Performance Brand Equity Management Branding strategies Global Audit Brand Equity Measurement Brand Brand Role of Brand Managers Branding challenges & opportunities Case Leverage Studies. TOTAL:45 PERIODS 13

TEXT BOOKS 1. Mathew, Brand Management Text & cases, MacMillan, 2. 2008. Lane Keller, Strategic Brand Management: Building, Measuring and Kevin rd Prentice Hall, Managing, Edition, 3 2007. REFERENCE S. Tyboust and Kotter, Kellogg on Branding, Wiley, 1 2. 2008 Lan Batey, Asain Branding A Great way to fly, PHI, Singapore, 3. 2002.Tmepoal, Branding in Asia, John Willy, Paul 4. 2000. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 5. 2002. Jagdeep Kapoor, Brandex, Biztranza, India, 2005

BA9252

RETAIL MANAGEMENT

LT P C 3003 9

UNIT INTRODUCTIO I overview ofN An Global Retailing Challenges and opportunities Retail trends in India Socio economic and technological Influences on retail management Government of India policy implications on retails. UNIT RETAIL II Organized andFORMATS formats Different organized retail formats Characteristics unorganized each format Emerging trends in retail formats MNC's role in organized retail of formats. UNIT RETAILING III Choice of retailDECISIONS locations - internal and external atmospherics Positioning of retail Buildin Image - Retail service quality management Retail Supply shops retail g store Chain Management Retail Pricing Decisions. UNIT RETAIL SHOP IV MANAGEMENT Visual Merchandise Management Space Management Retail Inventory Management and audits - Retail store brands Retail advertising and promotions Retail accounting Management Information Systems - Online retail Emerging Retail trends . UNIT RETAIL SHOPPER V Understanding BEHAVIOUR of Retail shopper behavior Shopper Profile Analysis Shopping Process - Factors influencing retail shopper behavior Complaints Management - Retail Decision force sales Management Challenges in Retailing in India- Case studies. TOTAL:45 PERIODS TEXT BOOKS 1. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill, Edition, Sixth 2. 2007 Integrated Retail Management, Biztranza, India, Ogden, 2008.

14

REFERENCE th S. Patrick M. Dunne and Robert F Lusch, Retailing, Thomson 1 Edition 2. Learning, 4 Rajnish Tow and Nidhi V. Srivatsava, Retail Management, 2008. Chetan Bajaj, Oxford Press, 2007. University nd 3. Swapna Puadham, Retail Management -Text and Cases, Tata McGraw Edition 2008. Hill, 2 , nd 4. Dunne, Retailing, Cengage Learning, Edition, 5. 2 Sivakumar, Retail Marketing, Excel Books, First Edition, 2008 6. 2007. Ramkrishnan and Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford University Press, 2008

BA9253

SERVICES MARKETING

LT P C003 3 9

UNIT INTRODUCTIO I N Definition Service Economy Evolution and growth of service sector Nature and Scope Services Unique characteristics of services - Challenges and issues in Services of Marketing. UNIT SERVICE MARKETING II OPPORTUNITIES Assessing service market potential - Classification of services Expanded marketing mix marketing Environment and trends Service market segmentation, targeting Service and positioning.

UNIT SERVICE DESIGN AND 9 III DEVELOPMENT Service Life Cycle New service development Service Blue Printing GAPs model of quality service Measuring service quality SERVQUAL Service Quality function development. UNIT SERVICE DELIVERY AND 9 IV PROMOTION Positioning of services Designing service delivery System, Service Pricing services, Channel methods Service marketing triangle - Integrated Service marketing of communication. UNIT SERVICE 9 Service Marketing Strategies for health Hospitality Tourism Financial V STRATEGIES Logistics - Entertainment & public utility Information technique Services case Educational studies TOTAL:45 TEXT PERIODS BOOKS 1. Chiristropher H.Lovelock and Jochen Wirtz, Services Marketing, Pearson Education, Delhi, New s 2. 2004. Hoffman, Marketing of Services, Cengage Learning, t Edition, 1 2008. REFERENCE S. K. Douglas Hoffman et al, Essentials of Service Marketing : Concepts, Strategies 1 nd and Cases, Thomson Learning, Edition . 2. 2 Kenneth E Clow, et al, Services Marketing Operation Management and nd Biztantra, Edition, New Delhi, Strategy, 2004. 3. 2 Halen Woodroffe, Services Marketing, McMillan, th 4. 2003. Zeithaml et al, Services Marketing, Valarie International Edition, 5. 5 Christian Gronroos, Services Management and Marketing a CRM Approach, John 2007. 2001. Wiley,

15

BA9254

ADVERTISING AND SALES PROMOTION

LT P C 3003

UNIT INTRODUCTION TO 9 I Concept an ADVERTISEMENT definitio of advertisemen Social, Economic Lega Implications d t and l of advertisements n setting advertisement objectives Ad. Agencies Selection and Advertisement campaigns case remuneration studies. UNIT ADVERTISEMENT 9 II MEDIA choice criteria Reach and frequency of advertisements Media plan Type and advertisements - related to sales Media strategy and Cost of scheduling. UNIT DESIGN AND EXECUTION OF 9 III ADVERTISEMENTS Message development Different types of advertisements Layout Design appeal structure Advertisement production Print Radio. T.V. and Web advertisements Copy Research Testing validity and Reliability of ads Measuring impact of advertisements Media studies case . UNIT INTRODUCTION TO SALES 9 IV Scope and rolePROMOTION of sale promotion Definition Objectives of sales promotion - sales techniques promotion Trade oriented and consumer oriented. UNIT SALES PROMOTION 9 V CAMPAIGN Sales promotion Requirement identification Designing of sales promotion campaign of salesmen and dealers Out sourcing sales promotion national and Involvement promotion strategies Integrated promotion Coordination within the various international techniques promotion Online sales promotions- case studies. TOTAL:45 PERIODS TEXT BOOKS Moriarty & Burnett, Advertising, Principles & Practice, Pearson 1. Wells, th Education 7 Edition, 2007. 2. Kennet Clow. Donal Baack Integrate Advertisements Promotion an Marketin communication, Prentice Hall of India, New Delhi, h d , d , d g 2003. REFERENCE S. S. H. H. Kazmi and Satish K Batra, Advertising & Sales Promotion, Excel Books, New 1 Delhi, 2001. 2. George E Belch and Michel A Belch, Advertising & Promotion, McGraw Hill, 1998. Singapore, 3. Julian Cummings, Sales Promotion, Kogan Page, London 4. 1998. and Michael, Advertising and Promotion, McGraw Hill, E.Betch 5. 2003. Jefhwaney, Advertising Management, Oxford, Jaishri 2008.

BA9255

CONSUMER BEHAVIOR

LT P 3003 C 9 knowledge of

UNIT INTRODUCTIO I N Concepts Significance Dimensions of Consumer Behavior Application Consumer Behaviour in marketing of decisions.

16

UNIT CONSUMER BEHAVIOR II MODELS Industrial and individual consumer behaviour models - Howared- Sheth, Engel Webstar Kollat, and wind Consumer Behaviour Models Implications of the models on decisions. marketing UNIT INTERNAL Psychological Influences on consumer behavior motivation perception III INFLUENCES personality Attitude- Self Image and Life styles Consumer expectation and Learning and satisfaction. UNIT EXTERNAL IV Socio-Cultural,INFLUENCES - Family group Reference group Communication Cross Culture -Influences on Consumer behavior UNIT PURCHASE DECISION V PROCESS High and low involvement Pre-purchase and post-purchase behavior Online decision process Diffusion of Innovation Managing purchase - Emerging Issues studies Dissonance case . TOTAL:45 TEXT PERIODS BOOKSD. Lindquist and Joseph Sirgy, Shopper, Buyer and Consumer Behavior, 1. Jay Biztranza 2008. 2. Paul Peter et al., Consumer Behavior and Marketing Stratergy, Tata McGraw Hill, th Edition, Edition Indian 7 2005. REFERENCE S. Leon G.Schiffman and Leslie Lasar Kanuk, Consumer Behavior, Pearson Education, 1 2002. India, 2. David L. Louden and Albert J Della Bitta, Consumer Behavior, McGraw Hill, New Delhi 2002. nd 3. Frank R. Kardes, Consumer Behaviour and Managerial Decision Edition . 4. Making, 2 Assel, Consumer Behavior - A Strategic Approach, Biztranza, 5. 2008. Mittal, Consumer Behavior- A Managerial Perspective, Thomson Asia (P) Ltd., Sheth 2003.

BA9256

CUSTOMER RELATIONSHIPS MANAGEMENT

LT P C003 3

UNIT INTRODUCTIO 9 I N Definitions - Concepts and Context of relationship Management Evolution - Transactional Relationship Approach as a strategic marketing tool CRM significance to Vs CRM the stakeholders . UNIT UNDERSTANDING 9 II CUSTOMERS Customer informatio Databas Customer Profile Analysis Customer perception n e , Expectations analysis Customer behavior in relationship perspectives; individual and customers - Customer life time value Selection of Profitable customer group segments. UNIT CRM 9 III STRUCTURES Elements of CRM CRM Process for Customer acquisition Retention Strategies of defection Models of CRM CRM road map for business and Prevention applications. 17

UNIT CRM PLANNING AND IV IMPLEMENTATION Strategic CRM planning process Implementation issues CRM Tools- Analytical Operational CRM Call center management Role of CRM CRM Managers. UNIT TRENDS IN eV CRM Solutions Data Warehousing Data mining for CRM an introduction to CRM CRM software packages. TOTAL:45 TEXT PERIODS BOOKS 1. G.Shainesh, Jagdish, N.Sheth, Customer Relationships Management Prespective, Macmillan Strategic 2. 2005. Alok Kumar et al, Customer Relationship Management : Concepts and Biztantra, applications, 2008 REFERENCE S. H.Peeru Mohamed and A.Sahadevan, Customer Relation Management, Vikas 1 Publishing 2005. 2. Jim Catheart, The Eight Competencies of Relatioship selling, Macmillan India, th 3. 2005. Consumer Behavior, Cengage Learning, Assel, Edition 6 . 4. Kumar, Customer Relationship Management - A Database Approach, Wiley India, Francis 5. 2007. Buttle, Customer Relationship Management : Concepts & Tools, Elsevier, 2004.

FINANCE ELECTIVES BA9257 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT LT P C003 3 8

UNIT INVESTMENT I SETTING Financial and economic meaning of Investment Characteristics and objectives of Types of Investment Investment alternatives Choice and Evaluation Risk and Investment concepts. return UNIT SECURITIES II MARKETS Financial - Segments Types - - Participants in financial Market Market Environment, Primary Regulatory Market Methods of floating new issues, Book building Role of primary Regulation of primary market, Stock exchanges in India BSE, OTCEI , NSE, market and ISE, Regulations of stock exchanges Trading system in stock exchanges SEBI. UNIT FUNDAMENTAL III ANALYSIS Economic Analysis Economic forecasting and stock Investment Decisions Forecasting Industry Analysis : Industry classification, Industry life cycle Company techniques. Measuring Analysis Earnings Forecasting Earnings Applied Valuation Techniques Graham Dodds investor and ratios.

10

18

UNIT TECHNICAL IV ANALYSIS Fundamental Analysis Vs Technical Analysis Charting methods Market Indicators. Trend reversals Patterns - Moving Average Exponential moving Average Market Indicators Efficient Market Oscillators theory. UNIT PORTFOLIO Portfolio analysis Portfolio Selection Capital Asset Pricing model V MANAGEMENT Revisio Portfolio Evaluation Mutual n Funds. TOTAL: 45 TEXT PERIODS BOOKS 1. Donald E.Fischer & Ronald J.Jordan, Security Analysis & Portfolio Management, th Learning / Pearson Education., New Delhi, PHI edition, Prasannachandra, Investment analysis and Portfolio Management, Tata McGraw Hill, 2008. 2. 6 2008. REFERENCE 1 S. Reilly & Brown, Investment Analysis and Portfolio Management, Cengage edition, Learning, 8 2. 2008. S. Kevin , Securities Analysis and Portfolio Management , PHI Learning , th 3. 2008. Kane, Markus, Mohanty, Investments, Bodi, edition, Tata McGraw Hill, 4. 6 V.A.Avadhan, Securities Analysis and Portfolio Management, Himalaya Publishing 2007. House, 2008. 5. V.K.Bhalla, Investment Management, S.Chand & Company Ltd., 2008.

th

BA9258

MERCHANT BANKING AND FINANCIAL SERVICES

LT P C003 3

UNIT MERCHANT 5 I BANKING Introduction An Over view of Indian Financial System Merchant Banking in India Developments and Challenges ahead Institutional Structure Functions of Merchant Recent Bank and Regulatory Framework Relevant Provisions of Companies Act- SERALegal SEBI guidelines- FEMA, etc. - Relation with Stock Exchanges and OTCEI. UNIT ISSUE 12 II MANAGEMENT Role of Merchant Banker in Appraisal of Projects, Designing Capital Structure and Issue Pricing Book Building Preparation of Prospectus Selection of Bankers, Instruments Consultants, Advertising etc. - Role of Registrars Bankers to the Issue, Underwriters, and Brokers. for Sale Green Shoe Option E-IPO, Private Placement Bought out Deals Placement Offer with MFs, FIIs, etc. Off - Shore Issues. Issue Marketing Advertising Strategies FIs, Marketing Post Issue NRI Activities. UNIT OTHER FEE BASED 10 III SERVICES Mergers and Acquisitions Portfolio Management Services Credit Syndication Credit Rating Funds - Business Mutual Valuation. UNIT FUND BASED FINANCIAL 10 IV SERVICES Leasing and Hire Purchasing Basics of Leasing and Hire Financial purchasing Evaluation.

19

UNIT OTHER FUND BASED FINANCIAL V SERVICES Consumer Credit Credit Cards Real Estate Financing Bills Forfaiting Discounting Venture Capital.

actoring TOTAL:45 PERIODS

8 an d

TEXT th 1. M.Y.Khan, Financial Services, Tata McGraw-Hill, BOOKS Edition, 2008 2. 11 Nalini Prava Tripathy, Financial Services, PHI Learning, 2008. REFERENCE S. Machiraju, Indian Financial System, Vikas Publishing House, 2nd Edition, 1 2. 2002. J.C.Verma, A Manual of Merchant Banking, Bharath Publishing House, New 3. Varshney P.N. & Mittal D.K., Indian Financial System, Sultan Chand & Sons, Delhi, Delhi s 4. Sasidharan, Financial Services and System, Tata Mcgraw Hill, New Edition. New t Delhi, 1 2008. , 5. Website of SEBI

BA9259

INTERNATIONAL TRADE FINANCE

LT P 3 C0 0 3

UNIT INTERNATIONAL 9 I TRADE International Trade Meaning and Benefits Basis of International Foreign and Economic Growth Balance of Trade Balance of Trade Current Trends in India Trade Barriers Paymentto International Trade WTO Indian Policy. EXIM UNIT EXPORT AND IMPORT 9 II FINACE Special need for Finance in International Trade INCO Terms (FOB, CIF, etc.,) Terms Fortfaiting PaymentLetters of Credit Pre Shipment and Post Shipment Finance Terms EXIM Bank ECGC and its schemes Deferred Payment Licensin Financin Import for import of Capital g g methods goods. UNIT FOREX 9 III MANAGEMENT Foreign Exchange Markets Spot Prices and Forward Prices influencing rates FactorsThe effects of Exchange rates in Foreign Trade Tools for hedging against Exchange rate variations Forward, Futures Currency options Exchange FEM Determinatio of Foreign Exchange rate Forecasting. and A n and UNIT DOCUMENTATION IN INTERNATIONAL 9 IV TRADE Export Trade Documents: Financial Documents Bill of ExchangeCommercial TypeDocuments Commercial, Consular, Customs, Invoice, Certificat of Origin Certificate Value, Packing List, Proforma, Legalized Certificate Certificat of e Analysis an Quality, certificate. Transporte Documents Bill of Weight Certificate of Inspection, , d Airway Health Bill, Postal Multimodal Document Risk Lading, Document Insurance Receipt, Insurance Cover Note. Official Document: Export Declaration Forms, Transport . Covering : Policy,PP From, COD GR Softer Forms, Export Certification, GSPS UPCDC Form, Form, Norms. UNIT EXPORT PROMOTION 9 V SCHEMES Government Organizations Promoting Exports Export Incentives : Duty IT Exemption Marketing Assistance EPCG, DEPB Concession Licens Other efforts I Export Promotion EPZ EQU SEZ and Export Advance e House. TOTAL: 45 PERIODS 20

TEXT BOOKS P.G., International Financial Management, Tata McGraw Hill, 1. Apte th 2. 2008. Jeff Madura, International Corporate Finance, Cengage Edition, Learning, 8 2008. REFERENCE th S. Alan C. Shapiro, Multinational Financial Management, PHI 1 Edition, th 2008. 2. Learning,Resnik, International Financial Management, Tata Mcgraw Eun and 4 Edition, 3. Hill, 4 of Indian Government on EXIM Website 2008. policy

BA9260

CORPORATE FINANCE

LT P 3 C0 0 3

UNIT INDUSTRIAL 9 Indian Capital Market Basic problem of Industrial Finance in India. Equity I FINANCE financing Debenture Guidelines from SEBI, advantages and disadvantages and cost of various sources - Finance from international sources, financing of exports role of EXIM bank of Finance and commercial banks. Finance for of sick rehabilitation units. UNIT SHORT TERM-WORKING CAPITAL 6 II FINANCE Estimatin working capita requirements Approach adopte by Commercial banks Commercial paper- Public deposits and inter corporate g l d , investments. UNIT ADVANCED FINANCIAL 12 III MANAGEMENT certainty equivalent of cash flows and risk adjusted Appraisal of Risky Investments, rate, risk discount analysis in the context of DCF methods using Probability natur of cash flows, Sensitivity analysis; Simulation and information, decision, Decision tree approach e investment in decisions. UNIT FINANCING 10 IV Simulation andDECISIONdecision - cash inadequacy and cash insolvency -determining financing the probability of cash insolvency- Financing decision in the of option pricing model Context costs- Inter-dependence of investment - financing and Dividend and agency decisions. UNIT CORPORATE 8 V GOVERNANCE Corporate Governance - SEBI Guidelines- Corporate Disasters and Ethics - Corporate Responsibility- Stakeholders and Ethics- Ethics, Managers Social Professionalism. and TOTAL: 45 PERIODS TEXT BOOKS 1. Richard A.Brealey, Stewat C.Myers and Mohanthy, Principles of Corporate Finance, th McGraw Hill, Tata Edition, th 2008 2. 8 I.M.Pandey, Financial Management, Vikas Publishing House Pvt., Ltd., Edition, 11 2008. REFERENCE S. Brigham and Ehrhardt, Corporate Finance - A focused Approach, Cengage 1 1st Edition, Learning, th 2008. 2. M.Y Khan, Indian Financial System, Tata McGraw Edition, s 2008 3. Hill, 5 Megginson, and Gitman, Corporate Finance, t Edition, Smart, 4. 1 Krishnamurthy and Viswanathan, Advanced Corporate Finance, PHI Learning, 2008. 5. 2008. of Website SEBI

21

BA9261

DERIVATIVES MANAGEMENT

LT P C0 0 3 3

UNIT INTRODUCTIO 10 Derivatives Definition Types Forward Contracts Futures I N Options Swaps ContractsDifferences between Cash and Future Markets Types Traders OTC of and Exchange Traded Securities Types of Settlement Uses and Advantages of Risks in Derivatives Derivatives. UNIT FUTURES 10 II CONTRACT Specifications of Futures Contract - Margin Requirements Marking to Market Hedging using Types of Futures Contracts Securities, Stock Futures Futures Currencie an Index , s Commodities Delivery Options Relationship Future Prices, Forward Prices d Spot between and Prices. UNIT OPTION 10 III S Definition Exchange Traded Options, OTC Options Specifications of Options Call and Options American and European Options Intrinsic Value Put Time Valu of Options Option payoff, options on Securities, Stock Indices, Currencies and Futures Options and e models pricing Differences between future and Option contracts. UNIT SWAPS 7 IV Definition of SWAP Interest Rate SWAP Currency SWAP Role of Financial Intermediary Valuation of Interest rate SWAPs and Warehousing SWAPs Bonds and FRNs Currency Credit Risk. UNIT DERIVATIVES IN 8 V INDIA Evolution of Derivatives Market in India Regulations - Framework Exchange in Derivatives Commodity Futures Contract Terminology Specification for Stock Trading and Options and Index Options in NSE Terminology s specifications stock futures and Index futures in NSE Contract Contract Terminology and Specifications for Interest and for Derivatives Rate . TOTAL: 45 PERIODS TEXT th BOOKS 1. John.C.Hull, Options, Futures and other Derivative Securities, PHI Edition Learning, 7 , 2008 2. Keith Redhead, Financial Derivatives An Introduction to Futures, Forwards, Options and SWAPs, PHI Learning, 2008. REFERENCE s S. Stulz, Risk Management and Derivaties, Cengage 1 t Edition, s 2. Learning, 1 Varma, Derivaties and Risk Management, t Edition, 2008. 2008. 3. 1 David Dubofsky Option and Financial Futures Valuation and Uses, McGraw Hill International 4. Edition. S.L.Gupta, Financial Derivaties- Theory, Concepts and Practice, Prentice Hall Of 2008. India, 5. Website of NSE, BSE.

22

BA9262

STRATEGIC INVESTMENT AND FINANCE DECISIONS

LT P 3 C0 0 3

UNIT INVESTMENT 12 Project Investment Management Vs Project Management Introduction to profitable I DECISIONS projects of Investment opportunities Investment decisions under conditions of evaluation uncertainty in Investment decision Types of investments and Risk analysis disinvestments. UNIT CRITICAL ANALYSIS OF APPRAISAL 9 II Significance of TECHNIQUES data bank in project selections Investment decisions Information and capital under constraints capital rationing, Portfolio Portfolio risk and diversified projects. UNIT STRATEGIC ANALYSIS OF SELECTED INVESTMENT 9 III DECISIONS Lease financing Lease Vs Buy decision Hire Purchase and installment decision Purchase Vs Lease Decision Mergers and acquisition Cash Vs Equity for Hire mergers. UNIT FINANCING 6 IV DECISIONS Capital Structure Capital structure theories Capital structure Planning in Practice. UNIT FINANCIAL 9 V DISTRESS Consequences, Issues, Bankruptcy, Settlements, reorganization and Liquidation in bankruptcy. TOTAL:45 PERIODS TEXT th BOOKS 1. Prasanna Chandra, Financial Management, Edition, Tata McGraw Hill, 2. 7 Prasanna Chandra, Projects : planning, Analysis, Financing implementation and review, 2008. TMH,Delhi, New 2008 REFERENCE S. Bodie, Kane, Marcus : Investment, Tata McGraw Hill, New 1 2. Delhi2002. F & Houston J.F. Financial Management, Thomson Publications, Brigham E. 3. 2003. I. M.Pandey, Financial Management , Vikas Publishing House, 4. 2003. M.Y.Khan and P.K.Jain, Financial Management Text and Problems, Tata McGraw Hill Publishing Co, 5. Website of IDBI related to project 2003. finance

HUMAN RESOURCE ELECTIVES BA9263 MANAGERIAL BEHAVIOR AND EFFECTIVENESS LT P 3003 C 8

UNIT DEFINING THE MANAGERIAL I JOB Descriptive Dimensions of Managerial Jobs Methods Model Time Managerial in DimensionsJobs Effective and Ineffective Job behaviour Functional and level Managerial Job differences in behaviour.

23

UNIT DESIGNING THE MANAGERIAL II JOB Identifying Managerial Talent Selection and Recruitment Managerial Skills Pay and Rewards Managerial Motivation Effective Management Criteria Development Appraisal Measures Balanced Scorecard - Feedback Career Management Performance Practices. Current

12

UNIT THE CONCEPT OF MANAGERIAL 7 III Definition The person, process, product approaches Bridging the Gap EFFECTIVENESS Measuring Effectiveness Current Industrial and Government practices in the Managerial Management of Managerial Effectiveness- the Effective Manager as an Optimizer. UNIT ENVIRONMENTAL ISSUES IN MANAGERIAL 8 IV Organisational EFFECTIVENESS Processes Organisational Climate Leader Group Influences Challenge Competition Managerial Job Styles. UNIT DEVELOPING THE WINNING 10 V Organisational EDGE and Managerial Efforts Self Development Negotiation Skills of the Competitive Spirit Knowledge Management Fostering Creativity and Development innovation . TOTAL:45 PERIODS REFERENCE S 1. Peter Drucker, Management, Harper Row, 2. 2005. Milkovich and Newman, Compensation, McGraw-Hill International, 3. 2005. Blanchard and Thacker, Effective Training Systems, Strategies and Pearson Practices2006. 4. Dubrin, Leadership, Research Findings, Practices & Skills, Biztantra, rd 5. 2008. Joe Tidd , John Bessant, Keith Pavitt , Managing Innovation ,Wiley edition,2006 6. 3 T.V.Rao,Appraising and Developing Managerial Performance, Excel . s 7. Books,2000. Personality Development and Career Management, R.M.Omkar, 1t edition,2008 8. S.ChandL.Daft, Leadership, Cengage, 1 st Indian Reprint Richard . 2008.

BA9264

ENTERPRENEURSHIP DEVELOPMENT

LT P 3003 C

UNIT ENTREPRENEURAL 6 I COMPETENCE Entrepreneurship concept Entrepreneurship as a Career Personality Entrepreneurial of Successful, Entrepreneur Knowledge and Skills of Characteristics Entrepreneur. UNIT ENTREPRENEURAL 12 II ENVIRONMENT Business Environment - Role of Family and Society - Entrepreneurship Development Training Support Organisational Services - Central and State Government Industrial and Other and Regulations - International Policies Business.

24

UNIT BUSINESS PLAN 12 III PREPARATION Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Ownership Product - - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report Preparation and Evaluation Criteria. UNIT LAUNCHING OF SMALL 10 IV BUSINESS Finance Huma Resource Mobilizatio Operations - Market Channe and n n Planning and l Selection - Growth Strategies - Product Launching. UNIT MANAGEMENT OF SMALL 5 V Monitoring andBUSINESS of Business - Preventing Sickness Evaluation Rehabilitation of and Effective Management of small Business UnitsBusiness. TOTAL:45 PERIODS TEXT BOOKS 1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2. 2001. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New 2001. Delhi, REFERENCE S. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & 1 nd Praxis, Biztrantra , Edition , 2. 2 Prasama Chandra, Projects Planning, Analysis, Selection, Implementation and 2005 Reviews, Tata McGraw-Hill, 3. 1996. P.C.Jain (ed.), Handbook for New Entrepreneurs, EDII, Oxford University Press, New 1999. Delhi, 4. Staff College for Technical Education, Manila and Centre for Research and Industrial Performance Bhopal Entrepreneurshi Staff Development Tat McGrawPublishin Company Ltd., New Delhi, , , p , a Hill g 5. 1998. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, 1997. Chennai -

BA9265

ORGANISATIONAL THEORY, DESIGN & DEVELOPMENT

LT P 3 003 C

UNIT ORGANISATION & ITS 8 I ENVIRONMENT Meaning of Organisation Need for existence - Organisational Effectiveness Value Creation of Measuring Organisational Effectiveness External Resources Approach, Internal Systems Approach and Technical approach - HR implications. UNIT ORGANIZATIONAL 15 II DESIGN Determinants Components Types - Basic Challenges of design Organizational Design Differentiation, Integration, Centralization, Decentralization, Standardization, Mutual Mechanistic Technological and Environmental Impacts on adjustment- and Organic Structures- of Design Success and Failures in design - Implications for DesignImportance Managers.

25

UNIT ORGANISATIONAL 6 III CULTUREStrong and Weak Cultures Types of Cultures Importance of Understanding Culture - Creating Culture and Sustaining Culture - Culture and Strategy - Implications for practicing Managers. UNIT ORGANISATIONAL 6 IV CHANGE Meaning Forces for Change - Resistance to Change Types and forms of Evolutionary and Revolutionary change Change process -Organisation Development change HR functions and Strategic Change Management - Implications for practicing Managers. UNIT ORGANISATION EVOLUTION AND 10 V Organizational SUSTENANCE life cycle Models of transformation Models of Organizational Decision making Organizational Learning Innovation, Intrapreneurship and Creativity-HR implications. TOTAL: 45 PERIODS TEXT BOOKS th 1. Gareth R.Jones, Organisational Theory, Design & Change, Pearson Editio 2004. Education, 7 n 2. Richard L. Daft, Understanding the theory & Design of Organisations, Cengage th Learning Western, Edition 7 2007. REFERENCE S 1. Thomson G. Cummings and Christopher G. Worley, Organisational an Change, South development Western Thompson, d 2. 2007 Robbins Organisation Theory; Structure Design & Applications, Prentice Hall of India, 3. 2005. Bhupe Srivastava Organisationa Desig an Development Concepts Biztantra , n l n d : application, 4. 2007. A Paton, James Mc Rober Chang Management A guid to effectiv implementation, Response Books, t Calman, e , e e 5. 2005. ThornHill, Phil Lewis, Mike Millmore and Mark Saunders, Managing Adrian Human -A ChangeResource Strategy Approach, Wiley, 2005.

BA9266

INDUSTRIAL RELATIONS AND LABOUR WELFARE

LT P 3 C003 7

UNIT INDUSTRIAL Concepts Importance Industrial Relations problems in the Public Sector Growth of I RELATIONS Unions Trade Codes of conduct. UNIT INDUSTRIAL II CONFLICTS Disputes Impact Causes Strikes Prevention Industrial Peace Government Machinery Conciliation Arbitration Adjudication. UNIT LABOUR III WELFARE Concept Objectives Scope Need Voluntary Welfare Measures Statutory Measures Welfare Labour Welfare Funds Education and Training Schemes.

12

26

UNIT INDUSTRIAL IV SAFETY Causes of Accidents Prevention Safety Provisions Industrial Health and Importance Hygiene Problems Occupational Hazards Diseases Psychological Counseling problems Statutory Provisions. UNIT WELFARE OF SPECIAL CATEGORIES OF V Child Labour LABOUR Female Labour Contract Labour Construction Labour Agricultural Differently Labour abled Labour BPO & KPO Labour - Social Assistance Social Security Implications TOTAL:45 . PERIODS TEXT BOOKS 1. Mamoria C.B. and Sathish Mamoria, Dynamics of Industrial Relations, Himalaya House, New Publishing Delhi, 2007.

REFERENCE S. C.S.Venkata Ratnam, Globalisation and Labour Management Relations, Response 1 Books, 2007. 2. Ratna Sen, Industrial Relations in India, Shifting Paradigms, Macmillan India Ltd., Delhi, New 3. 2007. Srivastava, Industrial Relations and Labour laws, Vikas, s 4. 2007. A. M, Welfare of Unorganized Labour, Himalaya Publishing Sarma t Edition 2008. House, 1 , 5. Subba Rao , Essentials of Human Resource & Industrial relations ( Text Management & Cases ), Himalaya Publications, 2007.

BA9267

LABOUR LEGISLATIONS

L TP 3 C0 0 3

Legal Provision relating to a) Wages b) Working Conditions and Labour c) Welfare Industrial d) Relations Social Security Contained in the following acts are to be studied. 1. The Factories Act, 1948 2. The Trade Unions Act, 1926 3. The Payment of Wages Act, 1936 4. The Minimum Wages Act, 1948 5. The Industrial Disputes Act, 1947 6. The Workmens Compensation Act, 1923 Periods 3 4 3 2 5 2

27

7. The Payment of Gratuity Act, 1972 8. The Payment of Bonus Act, 1965 9. The Employees Provident Fund & Misc. Act, 1952 10. The Employees State Insurance Act, 1948 11. The Industrial Employment (Standing Orders) Act, 1946 12. The Apprentices Act, 1961 13. The Equal Remuneration Act, 1976 14. The Maternity Benefit Act, 1961 15. Contract Labour Regulations and Abolition Act, 1970 16. The Child Labour Prevention and Regulation Act, 1986 TEXT BOOKS 1. P.K. Padhi, Industrial Laws, PHI, 2. 2008. N. D , Elements of Mercantile Law, Sultan Chand, Kapoor 2008. REFERENCE 1 S Tax Mann, Labour Laws, 2 2008. N. Sinha, Indu Balasinha & Semma Priyadarshini Shekar, D. R. Industrial Trade unions and Labour Legislation, 3 2004. Respective Bare Acts.

3 3 3 4 3 2 2 2 2 2 TOTAL: 45 PERIODS

Relation ,

BA9268

STRATEGIC HUMAN RESOURCE LTP MANAGEMENTAND C 00 3 3 DEVELOPMENT UNIT HUMAN RESOURCE 10 I DEVELOPMENT Meaning Strategic framework for HRM and HRD Vision, Mission and Values Importance to Organisations HRD Functions - Roles of HRD Professionals - HRD Challenges Needs Assessment - HRD practices Measures of HRD performance Links to HR, Strategy Business Goals HRD Program Implementation and Evaluation Recent trends and Strategic , Bench Marking and HRD Capability Audit. UNIT E6 II Employee HRM ee- selection and recruitment - Virtual learning and e trainin profile an developmen e Performanc managemen an Compensatio design- Orientation Development and Implementation of HRIS Designing HR portals Issues in employee g d t - e t d n Employee surveys privacy online. UNIT CROSS CULTURAL 7 Domestic Vs International III HRM - Cultural Dynamics - Culture Assessment - Cross HRM Education and Training Programs Cultural Leadership and Strategic HR Issues in International - Current challenges Assignments Outsourcing, Cross border M and A- Repatriation Building Multicultural Organisation - International in etc Compensation.

28

UNIT CAREER & COMPETENCY 10 IV DEVELOPMENT Caree stages Caree plannin an Process Caree Caree Concepts Roles developmen Models Caree r Motivatio an Enrichmen r r g d Caree plateaus r Designing Effective Career Development Systems t Competencies and Career t r n d Managing r Competency Mapping Models Equity and Competency based Management Compensation. UNIT EMPLOYEE COACHING & 12 Need for Coaching Role of HR in coaching Coaching and Performance Skills for V COUNSELING Effective Coaching Effectiveness Need for Counseling Role of HR in Coaching Counseling - of Counseling Programs Counseling Effectiveness Employee Health Components and Welfar Programs Work Stress Sources Consequences Stress Techniques.- Eastern and Western Practices - Self Management and Emotional e Management Intelligence. TOTAL: 45 PERIODS TEXT BOOKS L. Desimone, Jon M. Werner David M. Mathis, Human Resource 1. Randy Cengage Learning, Development, 2. 2007. Jeffrey A Mello Strategic Huma Resource Management Cengage Learning Southwestern , n , , 2007. REFERENCE S. Bernadin, Human Resource Management, Tata McGraw Hill, 1 2. 2006. L. Mathis and John H. Jackson, Human Resource Management, Cengage Robert 2007. Learning, 3. Rosemary Harrison, Employee Development University Press, India Ltd, New Delhi, 4. 2007. Edwards and Chris Rees, International Human Resource Management , Tony 2007. Pearson, 5. Chris Brewstes, Paul Sparrow, Guy Vernon, International Human Resource s University Press t Edition Management , 1 2008. SYSTEMS ELECTIVES DATABASE MANAGEMENT SYSTEM

BA9269

LT P C003 3 9

UNIT INTRODUCTIO I N Database and DBMS characteristics importance advantages evolution - codd database architecture; data organization- file structures and rulesindexing UNIT MODELING AND DESIGN FRAME II WORK Data models- Conceptual design- ER diagram-relationships- normalization -data management and system integration UNIT DATABASE III IMPLEMENTATION Query languages-SQL for data creation, retrieval and manipulation, database concurrency an recovery, dat transactions, control, atomicity, recovery, security, backu p d a administration- client server architecture based RDBMS. UNIT DISTRIBUTED DATABASE AND OBJECT ORIENTED IV DATABASES Concepts of distributed databases and design, Object oriented databases-object life modeling conceptual designcycle UML.

9 base 9

29

UNIT EMERGING V TRENDS Overview of visual databases and knowledge based databases-conceptual design and impacts. business Scope for professionals and certifications such as Oracle Certified Professional. TOTAL:45 PERIODS TEXT BOOKS Rob, Carlos Coronel, Databas 1. Pete System an Design Implementatio Management, 7 th edition, Cengage r e d , n th 2. Learning, Hoffer et al, Modern Database Jeffrey A Edition, Pearson Education, Management, 8 2008, REFERENCE S. V. K. Jain, Database Management Systems, Dreamtech press, 1 2. 2007 Narayan S. Umanath and Richard W. Scamell, Data Modeling and database Thomson design, course technology, 2008 3. Mark L.Gillenson & el, Introduction database management, Wiley India Pvt. Ltd, 4. 2008 Rob and Carlos Coronel, Database systems- Design, Implementation Peter Management, Thomson Course technology, and 5. 2008 Garcia -Molica et al, Database Systems The complete book, Pearson Hector Education, 2008

an d

BA9270

E - COMMERCE TECHNOLOGY AND MANAGEMENT

LT P C003 3 8

UNIT INTRODUCTION TO EI COMMERCE Electronic commerce and physical commerce - Economic forces advantages myths b - usiness models. UNIT TECHNOLOGY II INFRASTRUCTURE Internet and World Wide Web, internet protocols - FTP, intranet and extranet information publishing technology- basics of web server hardware and cryptography, software. UNIT BUSINESS Consumer oriented ecommerce etailing and models - Marketing on web advertising, eIII APPLICATIONS marketing, e-CRM; Business oriented ecommerce E-Government, EDI on the internet, mail SCM;Auctions, Virtual communities and Web Web portals UNIT ECOMMERCE PAYMENTS AND IVpayments - Characteristics of payment of systems, protocols, E-cash, E- check and SECURITY E Micro payment systems. UNIT LEGAL AND PRIVACY ISSUES IN EV COMMERCE Legal, Ethics and privacy issues Protection needs and methodology consumer cyber laws protection, , contracts and warranties . Taxation and encryption policies.

10

10

30

TOTAL:45 PERIODS

TEXT BOOKS 1. Hentry Chan & el , E-Commerce fundamentals and Applications, Wiley India Pvt 2007. Ltd, 2. Gary P. Schneider, Electronic commerce, Thomson course technology, Fourth edition, annual 2007 REFERENCE 1 S. Bharat Bhasker, Electronic Commerce Frame work technologies and Applications, McGrawHill Publications, Edition. Tata 3 2. 2008. Kamlesh K.Bajaj and Nag, Ecommerce- the cutting edge of Debjani Business, McGrawHill Publications, 3. 2008 Turban et al, Electronic Commerce A managerial perspective, Pearson Efraim Education Asia, 2006. 4. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004

rd

Tat a

BA9271

ENTERPRISE RESOURCE PLANNING

LT P 3 C0 0 3

UNIT INTRODUCTIO 8 I N Overview of enterprise systems Evolution - Risks and benefits - Fundamental Issues to be technology - consider in planning design and implementation of cross functional integrated systems - Case ERP studies. UNIT ERP SOLUTIONS AND FUNCTIONAL 10 II MODULES Overview of ERP software solutions- Small medium and large enterprise vendor solutions, Business Engineering and best Business practices - Business process Management. BPR, Overview of ERP modules -sales and Marketing, Accounting and Finance, Materials and Production etc. -Case management studies. UNIT ERP 10 III IMPLEMENTATION Plannin Evaluatio an selection of ER systemslif cycle - ER implementation, Methodology and Frame work- Training Data Migration. People g n d P Implementation e P in implementation-Consultants, Vendors and Employees-Case Organization studies. UNIT POST 8 Maintenance of ERP- Organizational and Industrial impact; Success and Failure factors of IV IMPLEMENTATION ERP and Implementation -case studies. UNIT EMERGING TRENDS ON 9 V Extended ERPERP systems and ERP bolt on -CRM, SCM, Business analytics etc- Future trends in ERP systems-web enabled, Wireless technologies so on-Case studies. TOTAL:45 PERIODS TEXT BOOK 1. Alexis Leon, ERP demystified, second Edition Tata McGraw-Hill, 2006.

31

REFERENCE S. Jagan Nathan Vaman, ERP in Practice, Tata McGraw-Hill, 1 2. 2008 Leon, Enterprise Resource Planning, second edition, Tata McGraw-Hill, Alexis 3. Mahadeo Jaiswal and Ganesh Vanapalli, ERP Macmillan India, 2008. 4. 2006. Kumar Grag and N.K. Venkitakrishnan, ERP- Concepts and Practice, Prentice Vinod Hall of India, 5. 2006. Summer, ERP, Pearson Education, 2008.

BA9272

OPERATIONS ELECTIVE SUPPLY CHAIN AND LOGISTICS MANAGEMENT

LTP C 3003

UNIT INTRODUCTIO 9 I N Defining Supply Chain management and logistics management. Evolution. Supply Fundamentals, , Importance. Supply chain strategy, Enablers/ Drivers of Supply Chain and Chain Performance. Supply Chain relationships UNIT LOGISTICS 9 II MANAGEMENT Logistics objectives, Customer Service. Warehousing Materia Storage, functions,Material Handling, Trasportation and Packaging 3PL and solution. and l 4PL. UNIT NETWORK 9 III DESIGN Distribution Network Design Role, Factors Influencing, Options, Value Additions. Models for Facility Location and Capacity allocation. Impact of uncertainty on Network Design. Design decisions using Decision Network trees. UNIT SOURCING AND INVENTORY 9 IV MANAGEMENT Sourcing Make vs buy decision, Creating World Class Supply base, World Wide Sourcing Management managing cycle inventory, safety inventory. Value of Inventory information, Bullwhip effect, Coordination in supply chain, Analysing impact of supply chain redesign on inventory the UNIT CURRENT V TRENDS E-Business Framework and Role of Supply Chain in e- business and b2b practices. Chain IT Framework.E-Supply Chains, E Logistics- eSRM, eLRM, eSCM, Agile Supply Chains. Supply Reverse Logistics, Global Logistics. TOTAL: 45 PERIODS TEXT BOOKS 1. Bowersox Donald J, Logistical Management The Integrated Supply Chain Process McGraw Hill, Tata 2. 2000 Chopra an Pete Meindl Supply Suni Management-Strategy l d r , Chain Planning Operation, Prentice Hall, 2007. 9

an d

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REFERENCE S. Donald J. Bowersox, David J. Closs and M. Bixby Cooper, Supply Chain 1 Management, Tata McGraw Hill, Logistics 2. 2008 Rahul V, Supply Chain Management-Concept and Cases, Prentice Hall India, Altekar 3. Joel D. Wisner G. Keong Leong, KeahTan Principles Supply 2005. Management- A Balanced Approach, South-Western, Cengage Learning , Choon , of Chain 4. 2005 Rangarj, G. Raghuram, Mandyam M. Srinivasan, Supply Chain Management Naraya Competitive Advantage Concepts and Cases, Tata McGraw Hill, for 5. 2009Mohanty and S.G. Deshmukh, Supply Chain Management, Biztantra, R.P. 2005

BA9273

PRODUCT DESIGN

LT P C0 0 3 3

UNI I INTRODUCTIO 9 T N Definin Product, Types products. Product duration and cost, challenges. Development Process: Generic Adapting to g of Successful development characteristics, Processproduct types. Stage-gate model - New Service Development Process UNIT PRODUCT 9 II PLANNING Product Planning Process Steps. Product Life Cycle. Technology Life Cycle Understanding - Disruptive TechnologiesCustomer Needs Specification - Concept Generation ActivityProduct Steps- Brain Storming, UNIT PRODUCT 9 III CONCEPT Concept Selection Importance, Methodology, concept Screening, Concept Scoring. Testing. implication, Establishment, Concept Product Architecture- Definition, Differentiation, Platform Modularity, Delayed Planning. UNIT INDUSTRIAL DESIGN AND DESIGN 9 IV TOOLS Industrial Design, Design for Manufacturing-Value Engineering-Ergonomics-PrototypingRobust Collaborative Product development- Product development Designeconomics. UNIT PATENT 9 V S Defining Intellectual Property and Patents, Patent Searches and Application, Patent and Transfer, Ownership Patent Infringement, New Developments International Patent and Law. TOTAL: 45 PERIODS TEXT BOOK T. Ulric an Steve D. Eppinger Product 1. Karl an Development Tat McGraw Hill, Third Edition, reprint , h d n Design d , a 2008. REFERENCE S. A.K. Chitale and R.C. Gupta, Product Design and Manufacturing, PHI, 1 2. 2008. Grieves, Product Life Cycle Management, Tata McGraw Hill , Michael 3. 2006. Deborah E. Bouchoux, Intellectual Property Rights, Delmar, Cengage 2005. 4. Learning, Kerber, Ronald L, Laseter, Timothy M., Strategic Product Creation, McGraw Hill Tata, 2007. 5. Bruce T. Barkley, Project Management in New Product Development, Tata McGraw 2008. Hill,

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