Commerce and Information Technology

Albertville High School Course Syllabus 2012-2013 Juddie Walker

Marketing Principles

Instructional Philosophy
We feel that all students have the ability to learn to some degree. We believe that education is the greatest gift that can ever be given. We also believe that all individuals are entitled to receive that gift. We think that we should do our best to reach out and touch our students lives and make a difference. Students need to know we, as teachers, believe in them.

Course Description and Goals

Marketing Principles is a one-credit course designed to provide students with an overview of in- depth marketing concepts. Students develop a foundational knowledge of marketing and its functions, including marketing information management, pricing, product and service management, entrepreneurship, and promotion and selling. Students examine the need for sales and marketing strategies. Students practice customer relationship skills, ethics, technology applications, and communicating in the workplace.

OUTLINE:
Interpret research results to analyze the purpose, definition, concepts, benefits, and strategies of marketing for their impact on individuals and businesses. Differentiate among laws and regulations associated with marketing. Explain differences among the business enterprises of sole-proprietorship, partnership, corporation, franchise, and licensing. Analyze methods of conducting market research to gain a competitive edge. Explain economic concepts, international trade, and the free enterprise system in a global economy. Explain the concepts and techniques of selling Analyze promotional and merchandising tools and types of promotions in marketing and management to optimize revenue. Use cost analysis to evaluate methods for purchasing and distributing merchandise. Critique factors affecting pricing decisions. Determine career and entrepreneurial opportunities, responsibilities, and educational and credentialing requirements in marketing. Demonstrate interpersonal skills and the ability to work cooperatively as needed in the workplace with team members, supervisors, and customers from diverse cultural backgrounds using creative problem-solving, decision-making, and critical-thinking strategies. Demonstrate effective written communication skills for the workplace by creating a variety of business communications for the workplace using correct grammar and terminology. Demonstrate effective oral presentation skills using research materials and media to sustain listeners attention and interest.

Demonstrate the ability to write clear directions, descriptions, and explanations as used in the workplace.

Essential Questions:
Compare and contrast business enterprises including sole-proprietorship, partnership, corporation, and franchises. Design a product and develop a marketing plan for the product. Construct a marketing survey related to chosen product and marketing plan. Hypothesize the effects of changing cultural beliefs and values and the exhaustion of natural resources in the local/global economy. Analyze consumer buying habits and critique your own. Discuss the pros and cons of publishing entire magazines online versus hard copy. Discern the evolution of factors affecting pricing decisions. Demographics of the workforce are rapidly changing, and projections are that this trend will continue. More and more minorities, seniors, and handicapped individuals are merging to form a diverse workforce. Ask students: What special skills does an individual need to effectively manage this highly diverse workforce? How is the flight attendant a key to the marketing success of an airline company?

Culminating Products
Use an FBLA/DECA project to culminate this course

Business/Marketing Education Commitment and Goals

The objective of Albertville High School Business/Marketing Education is to provide students with the knowledge and skills necessary for economic success in the twenty-first century. This dynamic and challenging program prepares students for the accelerated changes taking place in the competitive business world. As students gain knowledge and professional experiences, they develop skills essential for success and build a strong foundation that enables them to become productive workers and citizens. The commitment to provide a program of excellence is evident in the broad student-centered and projectbased goals of the Business/Marketing Education curriculum. These goals are:
To encourage critical thinking skills To promote educational values including economic understanding and consumer competencies To promote character growth and development including human relations, good work habits, positive attitudes, and ethical standards To provide a realistic understanding of the work environment To enhance employability skills To reinforce basic skills in such areas as communication, mathematics, and technology To stimulate interest in career development To foster an appreciation of the free enterprise system

Materials Needed:
One 1 three ring binder Small paper folder Sharpened Pencil Paper

Grading Procedures:
Daily Work Projects Employability Skills A (90-100) B (80-90) C (70-80) D (60-70) F (<59) Students will be graded using a variety of assessment procedures. 40% 40% 20%

Make-up Policy Students will be allowed to make up work missed due to EXCUSED absences within one week of that absence. Arrangements must be made with the teacher immediately upon the students return to school as to the appropriate time for that make-up work. There will be a notebook with the daily assignments provided for students at the front of the room. It is the responsibility of the student to look in the notebook for their assignment. The student must notify the teacher when make-up work has been completed. Work missed due to an unexcused absence will be given a zero.

Lab Fee:
There is a fee associated with this class. Please pay the bookkeeper.

Credentials: MOS, IC3 Teaching Strategies:

Lecture, Demonstration, Questions and Answers, PowerPoint Presentations, Student Presentations, Projects, Videos, Games FBLA: All Students enrolled in English classes are eligible for membership in FBLA (Future Business Leaders of America). Joining FBLA is a great way to supplement your business education. Information about membership and dues will be discussed further at a later time; however, dues are $10 per year (includes $6 national, $2 state, and $2 local) and can be paid to Mrs. Sims beginning now through the end of September.

Contacting the Teacher

My email is jwalker@albertk12.org. Please contact anytime you have a question or concern.

The remainder of the course outline should be kept inside your notebook. I have read the above course outline and make-up policy, and I understand what is expected of me this year in Marketing Principles in order to have a successful year.

__________________________ Student Signature

________________________ Date