(Maxwell B.

MacCloud, DO, ND, PhD)

Just as with all breakthroughs in Science, it is rarely a revolution (although it may appear that way in hindsight) rather, it is almost always a slow, tedious evolution of thoughts & ideas, ultimately leading to a new consensus. This brief booklet is an introduction to what we believe will be looked upon as the next great step in the evolution of Optimum Nutrition. A synthesis of several major trends: Superfoods, Raw foods, Plant-Based, Organic, Gluten-Free & The Paleo-Caveman Approach.
For further information go to: superfoodmix.com

There are a few drawbacks to superfoods: they often dont taste very good by themselves; they arent the easiest thing to find &/or prepare; and they can be quite expensive, i.e., they are not very convenient or practical. Raw Power SuperFood Mix (aka RPSFM or The Mix) is the worlds first and only multi-functional, multi-purpose superfood mix that solves all of those challenges. You can Shake It, Bake It, or Eat It Raw. It can be used to make: smoothies, muesli, raw or fresh-baked meals, snacks, treats and more. You can even freeze it to make raw superfood ice pops or ice cream like desserts. It is a dry mixture of over 30 superfoods combined in such a way as to provide superior all-in-one nutritional support that tastes great, is convenient, and is also extremely cost-effective. It is an entirely new category of food product that has multiple, functional applications by different groups of people. It can be used as: A Sports Nutrition Performance & Recovery Enhancer; A Muscle Builder; A Fat Loss / Weight Management Aid; A Healthy Meal, Snack, or Treat for the health conscious; A Kids Nutritional Upgrade; we call the treats you can make SNICK Snacks (Super Nutritious Incredibly Cool Kids Snacks); A Gluten-Free, Grain-Free Baking Mix; An Excellent Way for Anyone (from Students & Busy Moms to Executives & Road Warriors) to Eat Healthy on the Run!; A Paleo-Friendly food for those following the Paleo Diet; The Ultimate Survival Food Do more than just survive, THRIVE! The Mix is Plant-Based / Vegan, Paleo-Friendly, Sustainably-Green, & made with Mostly Organic, Kosher ingredients including: High Quality Complete Protein: Pumpkin Seed Protein (there are also versions with other protein sources to suit individual needs & preferences). Fiber from numerous wholefood sources for digestive system health. Essential Fatty Acids from 6 different whole seeds & nuts. MCTs (medium chain triglycerides) from coconut. Phyto-Nutrients from 30+ superfoods & concentrates. I recommend The Mix to all of my patients. It has proven to be a great asset in helping them to achieve their weight loss and anti-aging goals. The company even offers customized versions for my patients with food sensitivities. -Dr. Lionel Bissoon, NYCs Top Anti-Aging Expert & Weight Loss Guru

most vital nutrients for Quality protein is one of the optimum health & peak performance. There are many sources of protein, however, the list of truly high-quality proteins is quite short. If we impose some additional restrictions such as: organic, plant-based, Paleo -friendly, kosher, and sustainably green, the list becomes miniscule.
Our top choice is Pumpkin Seed Protein: 1. It has a very nice, balanced amino acid profile (i.e., its complete with great biological value); 2. It is raw and certified organic & kosher; 3. It is very clean & sustainably green; 4. It is Paleo-Friendly, and; 5. It tastes great! First and Foremost - Exceptional Nutritional Quality: Pumpkin seeds are naturally rich in high-quality, complete protein (approx. 30% by weight). This is concentrated to 64-75% protein by a special, cold-process technique. It has a very nice balance of all 18 amino acids including both the essential and conditionally essential ones. Typical analysis per 100g of pumpkin seed protein:
Amino Acid Alanine Arginine** Amount 2910 mg 8840 mg Amino Acid Histidine* Isoleucine* Leucine* Lysine* Methionine* Amount 1480 mg 3030 mg 4780 mg 2350 mg 1290 mg Amino Acid Proline** Serine** Threonine* Tyrosine** Trytophan* Valine* Amount 2360 mg 2850 mg 1870 mg 2930 mg 770 mg 3310 mg

Aspartic Acid 4850 mg Cysteine** 980 mg

Glutamic Acid** 10400mg Glycine** 3690 mg

Phenylalanine* 3340 mg

* Essential amino acids

** Conditionally Essential amino acids

Equally important, pumpkin seed protein is easy to digest and has a very low allergenic profile. It belongs to the gourd family (like cantaloupe, cucumber and squash). Perhaps most importantly, it also has a very nice flavor profile (subtly sweet and nutty with a malleable, chewy texture). Also of importance, it contains no GMOs. Pumpkin seeds were also part of our ancestors diet. They have a ten thousand plus year history of regular consumption both as a food, a condiment, and for their medicinal properties. Records of its cultivation predate 8500 BC in North America; it was also grown and consumed in Eastern Europe and India. All cultures considered it a superfood and it remains one based upon the modern definition as well.

Pumpkins seeds are rich in numerous nutrients. cup (32.25g) of pumpkin seeds contains:
Nutrient % of Daily Value Nutrient % of Daily Value Nutrient % of DV

Manganese Magnesium Phosphorus

73.5 48 40

Protein Calories Tryptophan

20 10 53

Copper Iron Zinc

22 16 17

Plus 85 mg of Phytosterols Pumpkin seeds also contain respectable amounts of: fiber, potassium, pantothenic acid, folate, carotenoids (vitamin A precursors that exhibit a variety of beneficial effects), Vitamin K, and healthy fats (Omega 6s, 3s, & 9s).

Some of the documented health benefits associated with pumpkin seeds: Promotes prostate health: The combination of several key nutrients appears to support the prostate via several different mechanisms including the ability to interrupt cell multiplication (as occurs in BPH). Promotes bone density: The combination of high quality protein plus strong levels of minerals, trace minerals, and phyto-nutrients, makes pumpkin seeds a great addition to anyones bone building diet. For example, magnesium regulates calcium & calcium channels. Anti-Inflammatory Benefits in Arthritis: Studies show that it has comparable anti-inflammatory effects to the non-steroidal anti-inflammatory drug indomethacin without the harmful side effects. Lowers Cholesterol: Phytosterols, found in pumpkin seeds, have a chemical structure very similar to cholesterol. When present in the diet in sufficient amounts they reduce blood levels of cholesterol, enhance the immune system & decrease risk of certain cancers. Immune Enhancement: Shown to enhance the immune response. Anti-Parasitic & Anit-Helminthic (anti-worm): Pumpkin seeds contain the amino acid cucurbitin which is believed to be the most active chemical principle responsible for the anti-helminthic (capable of eliminating worms) activity displayed by pumpkin seeds. This is one of the primary historical medicinal / therapeutic uses of pumpkin seeds. Mood Enhancer: Pumpkin seeds contain a significant amount of Ltryptophan (the precursor to serotonin). It is speculated that regular consumption may enhance mood by boosting tryptophan. Kidney Stone Inhibitor: Based on two clinical trials in Thailand showing reductions in kidney stones, pumpkin seeds appear to reduce both the levels of substances that promote stone formation in the urine and increase levels of substances that inhibit stone formation.

1. Great quality protein source; 2. Many additional beneficial nutrients; 3. An excellent flavor & texture profile; 4.Organic & Kosher certifications; 5. Long history of use as a food; 6. Easy Digestibility; 7. Low Allergenicity; 8. Several documented health benefits; 9. Gluten-Free; 10. Soy-Free; 11. Grain-Free; 12. Paleo-Friendly; 13. Clean & Sustainably-Green; 14. Plant-Based / Vegan; 15. A Raw, Live Food;16. GMO-Free; 17. It is a well-recognized Superfood! Additional Key Nutrients in The Mix Fiber, primarily from the 6 different, organic super-seeds in The Mix: Buckwheat groats, Chia, Hemp; Pumpkin; Sesame & Sunflower. Fiber enhances the health of the Gastro Intestinal system via multiple mechanisms, in addition to several other significant health effects, including: 1. It serves as fuel & nourishment for the healthy bacteria in the colon. They digest it and convert it to SCFAs (short chain fatty acids). SCFAs are used as the primary fuel for the cells lining the colon. 2. Helps maintain bowel integrity& health. 3. Normalizes bowel movements via a bulking effect. 4. Believed to help prevent: cancer, diabetes, heart disease, diverticular disease, gallstones & kidney stones. 5. Lowers blood cholesterol levels. 6. Helps control blood sugar levels. 7. Aids in weight loss & management.

Ive been using Superfood Mix daily for the past 3 years & I love it. It has been instrumental in helping me achieve my health & figure goals. This was my first year of figure competition and I managed to win or place in all 7 events I entered. The Mix gave me lots of energy, satisfied my cravings, helped me add muscle & lean out, while fueling my workouts. - June Robins, Body Symphonys

1. The formation of healthy cell membranes. 2. Development & function of brain & nervous system. 3. Proper thyroid and adrenal gland health & function. 4. Proper, balanced hormone production. 5. Regulation of blood pressure, liver function, immune and inflammatory responses. 6. Regulation of blood clotting. 7. Crucial for the transport and breakdown of cholesterol. 8. Supports healthy skin and hair. Just gain- ing the recognition they deserve, MCTs have numerous important health benefits. In addition to providing great, steady energy, without impacting blood sugar or insulin levels, they: 1. Are absorbed & transported directly to the liver (unlike most fats) where they are efficiently converted into readily useable energy; 2. Cross the mitochondrial membrane rapidly (independent of carnitine) leading to an excess of acetyl-coA, resulting in the production of ketones. Ketones are an excellent energy source for both muscles and the brain. (Ketones are not harmful; do not confuse normal ketone production with Keto-acidosis that occurs in severe diabetes.); 3. Have been shown to increase physical endurance; 4. Enhance fat burning; 5. Aid in weight loss & management via several mechanisms; 6. Probably benefit in preventing atherosclerosis; 7. Possess immune-normalizing properties; 8. Have proven medical uses in numerous conditions involving impaired or damaged lipid metabolism; 9. Are useful in conditions of malnutrition or tissue wasting; 10. Enhance absorption of calcium & magnesium.

Theres a significant difference between food-based nutrients and isolated nutrients. Nutrients from food are of proven benefit, isolated nutrients are not. -Dr. Max

Phyto = Plant-based organic compounds believed to promote health. They occur in fruits, vegetables, grains, legumes, nuts, teas, etc.; a distinct, yet diverse category of micronutrients, other than vitamins & minerals. Hundreds have been identified; speculation is that tens of thousands have yet to be discovered. Some categories include: Carotenoids; Flavonoids (Polyphenols) including Isoflavones, Inositol Phosphates (Phytates), Lignans, Isothiocyanates and Indoles; Phenols and Cyclic Compounds; Saponins; Sufides and Thiols; & Terpenes. There are numerous ways that phytonutrients are believed to protect health. Some of the ways they are believed to work include: As antioxidants; Enhancing immune system response; Enhancing intercellular communication; Regulating estrogen metabolism; As vitamin precursors; Cause cancer cells to die; Repair DNA damage caused by smoking & toxin exposure; Detoxify carcinogens through the activation of key liver enzyme systems (cytochrome P450 & phase II); Blood purifiers; Anti-inflammatories, Hormone stabilizers, and more. Some foods containing high amounts of phyto-nutrients:

Land Grasses & Vegetables

Sea Grasses & Vegetables

I love Superfood Mix and have been eating it for well over a year. Whether I keep a Ziploc bag in my purse or a container at my desk at work, I always have it on hand. I eat a few spoonfuls when Im hungry, or when Im craving something a little sweeter. Ive also had great luck introducing it to some of the families and kids I work with. They love to bake with it and often use it as the cookie replacement. Its truly an amazing product as it offers all components of a healthy meal in a portable, and very tasty, package. - Heather Hackett, Health & Fitness Professional; Fitness Competitor; Fitness Manager of the Longboat Key

Nutrition Facts for Raw Power Superfood Mix

Serving Size: cup (33g) Amount Per Serving Calories 153 Fat calories 63 Amount % Daily Value* Amount Total Fat 5g 8% Trans Fat 0g Saturated Fat 2.5g 13% Cholesterol 0g Polyunsat Fat 1.5g Monousat Fat 1.5g Sodium 100mg Total Carbohydrate 12g 4% Sugars 4g Dietary Fiber 7g 28% Sugar-Alcohols 2g Protein 15g 30% Vitamin A 0% Vitamin C 2% Calcium 10% Iron 15% * % Daily Values based on a 2,000 calorie diet Plus many additional food-based nutrients from the 30+ superfood ingredients.

Ingredients: Organic Pumpkin Seed Protein Concentrate*; Advanced Seed & Fiber Blend: Organic Buckwheat Groats, Organic Chia Seeds, Organic Flax Seeds, Organic Hemp (hulled seeds &/or milled coarse powder), Organic Pumpkin Seeds, Organic Sesame Seeds &/or Organic Sunflower Seeds; Guar & Xanthan gums; Dried Fruit & Nut Blend: Cranberries, Papaya, Pineapple &/or Organic Raisins (sweetened); Organic Coconut (desiccated &/or powder), Almonds; Natural Sweetener Blend*: Xylitol, Luo Han Guo &/or Stevia (*None if marked unsweetened below Flavor on front label); Natural Flavoring: Listed on the front label per Flavor; Proprietary Concentrated Superfood Blend: Baobab, Super Greens-FruitVegetable-Herbal-Plant Blend, Maca, Green Tea, Seaweed Blend, Sea Salt &/ orTrace-Minerals. Contains: Almonds & Coconut (in all versions); Peanuts (in Peanut Butter flavored mix only); Soy (as soy-derived Lecithin; only in flavors with chips). *FYI: The Mix is also available with other protein options (Whey, Rice, Egg White or Fish Proteins). See SuperfoodMix.com for the details on each. The Mix was developed by a physician (Dr. Max) who modified his earlier superfood formula (circa 1979) to create a super-nutritious, convenient, great -tasting, whole-food alternative to the hospital food available during his medical training. He, and a few friends, wanted to maintain their health & fitness during the rigors imposed by a grueling schedule that left little time to shop & prepare meals (or exercise & sleep for that matter). The result was an early version of The Mix. It allowed them to make delicious smoothies and their own protein / meal replacement bars. The mix was used continuously for the next couple of decades by hundreds of patients, athletes, friends, family & kids; it continued to evolve as new info & ingredients became available.

The Paleo Diet aka The Caveman Diet is having a major resurgence (fueled by the Cross-Fit movement). It is based on eating only those foods that our ancient ancestors ate. Of course no one really knows for sure what cavemen ate; there are no written records. There were also undoubtedly major differences in their diet from tribe to tribe, region to region, season to season, and era to era. What we can assume, however, is that their foods were minimally processed (mostly raw), organic, and wild-harvested vs. farmed. Eating that way dramatically limits many substances that have since become major staples in the modern diet. The Paleo Diet shuns virtually all new / neolithic foods that have been added since the paleolithic era. The rationale is that our species is evolutionarily adapted to that ancient way of eating. As though our genes were frozen in time. Over the millions of years that humanoids have inhabited the planet, countless cultures have existed. Our knowledge of many is quite limited due to few surviving written records. Of those with records, many indicate that certain foods were valued for their superior powers. Such foods have come to be known as superfoods. Should we avoid those superfoods simply because they were not regularly consumed by cavemen? Silly question; thats like saying we should not drive cars because we are not genetically adapted to them. Cavemen did not ride bikes, use telephones, lift weights, or do many things that we take for granted today. We are constantly innovating & evolving. The Paleo Plus Prescription uses the Paleo Diet as its starting point and then adds the major superfood discoveries of the past several millennium, combined with the latest that medical and nutritional science have to offer, to create a program designed for todays highly-stressed, active, health-conscious inhabitants of spaceship Earth. This book is packed with lots of valuable information including sections on: Raw Foods, Vegan vs. Vegetarian vs. Omnivorous Diets, Organic vs. Natural vs. Conventional Foods, Adding Muscle, Losing Fat, Enhancing Performance, and lots more about Superfoods.

The Paleo Plus Prescription will be out in the Fall of 2012. To get a free copy (as an eBook) go to superfoodmix.com to register. Youll be notified and sent a link and code to

The company behind The Mix is Body Symphony a Florida LLC that was formed specifically to bring The Mix to the public. Our mission is to create a better world here & now by empowering people to achieve their Health Goals through quality nutrition, appropriate exercise, and accurate information. Our Shared Core Values Include Commitments To: True Health & Happiness; Natures Wisdom Supplemented by Science & Reason; Respect; Kindness; Integrity, Innovation & Creativity; Communication; Results; Green-Sustainability; Simplicity; Freedom & Fun. Founder, Inventor, Chief Medical & Science Officer: Max B. MacCloud, DO, ND, PhD: A fat kid who transformed himself after discovering the benefits of exercise & proper nutrition at 11 years old. Optimum Health is still his passion. He continues to learn more & apply those finding to make even better products. President: Paul Erdek: After 25 years of fast-paced, highstress work in network television he decided to pursue his life-long passion of supporting peoples health via proper nutrition & exercise. CFO: June Robins: Mom, fitness enthusiast, former gym owner & aerobic queen, and current National Level Masters Figure Competitor. Stay informed: become a member of the Raw Power Superfood Tribe, join us on FB, Twitter, or join our Blog. In addition to regular informative health, fitness, and nutrition updates, youll be notified of new products and various special promotions & coupons.
From the first time I tried SuperFood Mix I was hooked! Even if I werent a competitive bodybuilder, I would love this product. Its loaded with the natural and whole food ingredients needed to keep me fueled, adding muscle and supercharged! Simple & convenient, it tastes great in any number of easy recipes with lots of different ways to use it. If you are remotely into health, good wholesome nutrition, or athletics, you owe it to yourself to try SuperFood Mixyou deserve it!! Peter Finch, NPC Competitive Bodybuilder, National Champion Masters 70+

72 yrs & going strong!

I am loving the Super Food Mix product. As a 40-year-old athlete I started using it over a year ago. I have it at least twice a day. My strength, race speed, endurance, health, digestion and immune system have improved dramatically. This past season was my best to date, I had several new personal records, 13 place wins, one masters win and 5 races as a top ten over all finisher. My health is the best it has ever been. Also, I am a father of 3 beautiful daughters, (2, 9, 13 years in age) and they all love superfood mix too. When I feel a cold coming on, as is inevitable with 3 daughters, I double up on my Super Food Mix and usually my cold would be gone in under a day, sometimes a few hours later. When I eat Super Food Mix I feel great and my body is happy. Super Food Mix is the ultimate feel good food. I give so much thanks to Super Food Mix for their excellent product.

- Mike Thornton, Sarasota, Florida; Competitive Tri-Athlete

As a Masters swimmer and working mother of a senior level swimmer, I am always looking for ways to fuel my family's athletic endeavors, but we don't want processed convenience foods. This is difficult because competitive swimming takes up a lot of our time and convenience is very tempting. What I love about Raw Power Superfood Mix is that I can control the ingredients that go into our pre- or post-workout snacks. Whether making smoothies or bars, the flexibility this product offers is awesome. It doesn't take very much time to A hungry 16 year old competitive swimmer consumes an unbelievable amount of calories, Raw

Laura Hamel, Nationally -ranked Competitive swimmer & coach - Sarasota YMCA Sharks Masters,
Power helps me make sure those aren't empty calories. -

Super food mix is a tasty healthy meal or snack that has really helped me recover from hard workouts as well as fuel me for the day. I love that it is easy to use, versatile and also really delicious. I really look forward to my post workout Raw Power Superfood smoothie since it has everything I need to recover for the next workout

Heather Butcher, TriFitSports - Nationally-ranked Elite Triathlete, USA

Triathlon All-American, Certified Triathlon Coach

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