Exploring the Soul of Business:

An Eternal Sustainer

Date Saturday, February 09, 2013 Venue India International Centre* 40, Max Muller Marg, New Delhi - 110003

Organized by

Jagan Institute of Management Studies 3, Institutional Area, Sector-5, Rohini, Delhi -110085, India Contact - +91 (011) 45184000/01/02 Fax - 011-45184032, 27054106
* Confirmation awaited

Objectives

Introduction
Nainam Chidanti Shastrani Nainam Dahati Pavakah Na Cainam Kledayanty Apo Na Sosayati Marutah
Weapons cannot cut it nor can fire burn it, waters cannot drench and decay it nor can the wind dry it.
Text 23 : Shrimad Bhagwat Gita

This conference is the gathering place for individuals and companies committed to building profitable and sustainable enterprise while solving some of the businesss toughest problems. The Conference is intended to enable professional exchange of ideas, discover new trends and critical knowledge to prepare an organization for a world where profits, people and the values are truly interconnected.

Call For Papers

Original, unpublished papers or case studies reflecting on any of the sub themes are invited for presentation and publication in the proceedings of the conference. Those interested are required to send an Abstract as per the following guidelines: Length Font Title Page Key words 300 words excluding Title/cover page and References Times New Roman, 12 point Title, author(s), affiliation(s), contact details Maximum four

Suggested Sub-Themes*
Macro-Economic Sustainers
Global Competitiveness Global Reforms: Achievements and Opportunities Economic Resilience Capitalism vs Socialism: What is appropriate for Global Business?

Line Spacing Single

The word soul is shorthand for the deepest, truest or most obviously unique nature of whatever or whoever we are referring to. A soul is the moral and deliberate regulation and life of the organization. The soul of an organization consists of those aspects that make it distinctively what it is for good or ill. Tom Chappel, in his book The Soul of a Business: Managing for Profit and the Common Good, states that working people at every level can realize personal values and meaning in their jobs without compromising excellence, and competitiveness. The question which arises is Can soul really help redesign a business to benefit all stakeholders namely employees, communities and the organization itself? The illiterate of the future will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. (Alan Toffler) To be competitive in a changing world, it is not only essential that organizations incorporate and learn new technology and do more with less, but it is critical to create structures to help people cope with changes in the rules. Creation of networked societies has created new rules wherein customers are more demanding, loyalty and hard work are interpreted differently and sustainable growth is no more a buzzword. With these new mantras, can soul searching be of paramount importance not only for organization that is facing erosion of constancy but for the people as well who are lost and directionless. How ironic that we are returning to the same old golden rules. In todays wired and networked world, the repeat business from loyal customers is no longer just the best business; its the only business. In this ever changing firmament, where the constancy of change is the only permanent thing, it is important to seek and find clear goals. Can soul searching help organizations and the people associated to move forward with joy and ease? Many people feel totally unconnected to the new reality that is around them. Business structures have changed so spectacularly, organizations are asking, How do we sustain? Those who compete and win will be those who have the vision and the ability to take a good hard look at reality, understand it, accept it, and take action today to be successful tomorrow. Just as breathing is essential but not the sole purpose of living, making money is essential but not the sole purpose of business. The role of business as an activity intended to create wealth for its owners by maximising profits does not seem viable in current economic scenario. Businesses need to shift focus from materialistic concerns to philosophical thinking. The question is What type of mind-set do organizations need to be able to survive, win and sustain? What is the way to connect, communicate and co-exist?

Social & Legal Sustainers

Corporate Social Responsibility The Changing Cultural Environment Ethics and Business

Human Interaction: A Success Factor

The Laws of Attraction Employee Empowerment and Engagement Spiritual Leadership

Full papers would be invited for the selected abstracts. These papers/ cases will be blind reviewed and evaluated on their originality, focus, learning, clarity and overall presentation. The Reviewer Board reserves the rights to accept or reject a paper. The selected papers will be published in the Conference Proceedings as Conference Volume/ book after editing by the Editorial Board.

Marketing: A Guiding Light

Customer Relationship Management Internal marketing Green Marketing Branding

Important Dates
Last Date for Receipt of Abstract Confirmation of acceptance of Abstract Final Paper Submission Confirmation of Acceptance of Full paper Last Date for Registration Oct. 30, 2012 Nov. 10, 2012 Dec. 10, 2012 Jan. 05, 2013 Jan. 20, 2013

Fuelling the World through Technology

The Business Impact of Change Management Creativity and Innovation Integration of Technology and Organizational Strategies

Registration Fees
Corporate Academicians Students Foreign Delegates

Miscellaneous
Stakeholders Happiness Market Integration and Interest rates Corporate Governance *The above mentioned sub themes are only indicative; interested participants may explore various other dimensions of sustainable business.

` 1500 ` 1000 ` 500

$ 50 or its equivalent in Indian Rupees

Who Should Participate ?

The conference will be extremely beneficial for corporate thinkers and practitioners, academicians, economists, management students and others who are keen to share realistic and workable strategies/ practices that can assist businesses and industry representatives to develop workplaces in a sustainable and contemporary manner.

The participation fees can be transmitted via cheque or draft drawn in favour of Jagan Institute of Management Studies payable at New Delhi. The same should be paid to confirm registration which can be done latest by January 20, 2013. In case of paper acceptance for presentation, the participation fees would be waived off.

Venue
India International Centre
40, Max Muller Marg, New Delhi - 110003

Jagan Institute of Management Studies was set up in 1993 under the aegis of Jagan Nath Gupta Memorial Educational Society, a registered nonprofit organization imparting high quality professional education to create a pool of professionally qualified and skilled managers and entrepreneurs to meet the growing needs of trade and the industry. As an Institute of excellence in the fields of management and IT, JIMS has always strived to rework the curriculum in consonance with the changing needs of the corporate world. Regular interaction with leaders in business and academics has helped the Institute in achieving the goal of moving ahead of time. The standards it has set for the quality of its courses and programs and the delivery system adopted, have enabled the Institute to

About JIMS

attract students from across the country for its two-year Post Graduate Diploma in Management and specialized PGDM programs in Retail Management and International Business.

For queries contact Convener Dr. Deepti Pathak (Associate Professor) deepti.pathak@jimsindia.org, Mobile: +91 8447817186

Jagan Institute of Management Studies

Email : conference2013@jimsindia.org Also visit : www.jimsindia.org