A CPS Report on A STUDY ON COMPETATIVE MARKET THROUGH PRODUCT AND VISIBILITY

A PROJECT REPORT SUBMITTED AS A PART OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION Submitted By: NIKHIL AGARWAL PRN:11020441288 Mark-Fin (A-48) Batch 2011-2013 Under the Guidance of

Project Guide Mr Pravin Kumar

Project Mentor Mr Vivek V Sharma Marcom Head(Mumbai) vivek.v.sharma@relianceada.com

SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES (SIMS) (CONSTIUENT OF SYMBIOSIS INTERNATIONAL UNIVERSITY)

Title Of The Project

A STUDY ON COMPETATIVE MARKET THROUGH PRODUCT AND VISIBILITY

PREFACE
All the learnings in our MBA course is practice oriented. However, hands-on experience in the corporate world during our course is very necessary to be able to test the ability and extent of learning of the student before fully entering the corporate world. The 2 months training which I underwent at RELIANCE COMMUNICATION,(BHQ, DAKC, Navi Mumbai) was a wonderful learning experience. I was assigned with the project STUDY ON COMPETATIVE MARKET THROUGH PRODUCT AND VISIBILITY With the guidance and suggestions provided by Mr.Vivek. V. Sharma, my mentor, I Started first phase of my Project by doing a market analysis, after that I started with the Second phase which involved research work .In this report I have explained what I undertook based on research and my personal experience. I have also tried to understand business relations with the market developers, business strategies, and ethics and work compliance in an industry as an additional part of my study.

DECLARATION

I hereby declare that the project entitled STUDY ON COMPETATIVE MARKET THROUGH PRODUCT AND VISIBILITY submitted for the MBA Degree is my original work and the project has not formed the basis for the award of any degree, associateship, fellowship or any other similar titles.

Name of the student : Nikhil Agarwal Signature of the Student: Place: Symbiosis Institute of Management Studies ,Pune Date: 31-7-2012

CERTIFICATE

This is to certify that Mr Nikhik Agarwal PRN no. 11020441288 has completed his project report on the topic STUDY ON COMPETATIVE MARKET THROUGH VISIBILITY under my guidance. PRODUCT AND

Name of the Faculty : Pravin Kumar Signature Date

Executive Summary
The project titled STUDY ON COMPETATIVE MARKET THROUGH PRODUCT AND VISIBILITY has been carried out for Reliance Communication, DAKC, Navi Mumbai . The main objective of the project is to know how Reliance can maintain its position in the competitive market through product and visibility and know the status of the company with the competitor and how to regenerate their confidence in the prevailing market condition . The whole CPS period with Reliance Communication has been full of learning experience and sense of contribution towards the organization .In this project the main emphasis has been given to find out retailer satisfaction, merchandiser activities and the retail visibility of Reliance communication with respect to competitor .The project also tries to bring out the shortcomings ,if any ,in present system and recommends suggestion to improve the same. The project was designed after detail discussion with the my mentor Vivek V Sharma ,Marcom Head ,Relaince Communication on four parameter visibility , merchandising , store branding and retailer satisfaction .The project also include insight given by the dealers and the officials of the company. This project will provide the better platform to understand the various aspects of telecom sector .It will help in understanding the retail visibility , behavior of retailers and merchandiser .

ACKNOWLEDGEMENT
I take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. Im extremely thankful to, the Guide of this project Mr Vivek.V.Sharma. He has guided me on this research and correcting various documents and amending them with attention and care. He has taken pain to go through the project and make necessary correction as and when needed at each and every step. I am extremely grateful to my mentor Mr.Pravin Kumar for his valuable guidance and best possible help during my project work. I would like to show my greatest appreciation for the support extended to me by the respondents, which was vital for the success of the project. I also thankful to the all my friends and also to various Reliance members for their kind and valuable guidance, whom I consulted for my present work.

TABLE OF CONTENTS

S. No 1. Chapter 1

Topic
1. Introduction 1.1 Indian Telecom Sector 1.2 Reliance Communication : Company Overview 1.3 About Project 1.4 Objective of The Study 1.5 Limitation of The Study

Page No.

1 3 6 6 6

2. 3. 4. 5. 6.

Chapter 2
2. Research Methodology

7 8 28 33 34

Chapter 3
3. Finding & Data Interpretation

Chapter 4 4. Recommendation Chapter 5 5. Bibliography Appendix Questionnaire