Log In Sign Up Search Explore BHARTI announces agreement with VODAFONEmarking the entry of the World's LargestTelecom Operator

into India Vodafone to invest approximately Rs. 6,700 crores (approx. USD 1.5 bn.) to acquire around 10% in Bharti Tele-Ventures Ltd. Bharti Enterprises, SingTel and Vodafone to take Bharti Tele-Ventures Ltd. to unassailable leadership position in India The largest single foreign investment ever in the history of India The largest investment in the Indian telecom sector

Bharti establishes its supremacy in the Indian telecom market,having attracted Asias best SingTel, and now worlds best Vodafone. Bharti set to gain global leadership in the telecom sector Bharti Enterprises continues to hold shareholding and managementcontrol in Bharti Tele -Ventures.

Awards for the year 2006-2007 BHARTI AIRTEL DRAWS TOP HONORS AT THE MIS ASIA ITEXCELLENCE AWARDS 2006 BHARTI AIRTEL AMONG THE TOP 10 BEST PERFORMINGCOMPANIES IN THE WORLD ACCORDING TOBUSINESSWEEK IT 100 LIST. SUNIL BHARTI MITTAL IS THE CEO OF THE YEAR ATTHE FROST AND SULLIVAN ASIA PACIFIC AWARDS 2006AND BHARTI AIRTEL BAGS WIRELESS SERVICEPROVIDER OF THE YEAR AND COMPETITVE SERVICEPROVIDER OF THE YEAR.

 BHARTI TELE-VENTURES IS THE BEST INDIANCARRIER AT THE TELECOM ASIA AWARDS 2006. AirTel: Appropriating the value of 'expression' Over the last couple of years, the market has grown considerably, withdeeper penetration and wider usage of voice and data services, accompanied by much higher competitive intensity," Atul Bindal, chief marketing officer,Bharti TeleVentures, expands on this. "In this context, differentiating merelyon network, coverage and SMS is just not enough. You need to go beyondall the rational identifiers - which are prerequisites in any case - and connectat a deeper level. We needed a strong differentiator in an increasinglycommoditized and crowded market. We found this differentiator in a corehuman truth that defines our category - which is that there are momentswhen you need to make your point, when you need to be heard. Expressingand communicating are perhaps two of the most basic emotions.

AirTelenables you to make your point in the most expressive way, anytime,anywhere. The campaign is towards owning this through 'Expressyourself.' We believe 'Express yourself' allows us to connect at a deeperlevel and create a long-term platform for the brand." For AirTel, the challenge also lay in presenting a unified 'face' to theconsumer. This assumes significance when viewed in the light of thecompany's pre- and post-paid communication, which, in the past, had beentreated very differently. Brand image, as a result, was being driven in twodifferent dimensions. "Brand AirTel is a category leader straddlingcompletely different market segments such as consumer, business and corporate, as well as different voice, data and payment platforms," saysBindal. "'Express yourself' enables the brand to unify and connect across theentire base of our existing and prospective customers."One of the most obvious benefits of owning a property such as 'candidexpression' (and 'Express yourself') is the expansive nature of the thought."The moment you have as broad a canvas as 'Express yourself', it becomeseasy for anyone working on the brand to come up with new ideas andexecutions. That's

what makes a good campaign idea," observes Rediff'sPrashant Godbole, who, along with creative partner Zarvan Patel, conceivedthe campaign. This is just the proverbial tip of the iceberg, Patel adds. "Wewill be taking the idea forward in many different ways in the forthcomingwork," he informs. Patel also credits his creative team for "fleshing out theidea ". In October 2002, Magic led the market, with 30% of the market share.Bharti claimed that its strategies were one of the most ambitiousexperiments ever in the Indian pre-paid cellular telephony market. However,given the increasing competitive pressure, doubts were being expressedregarding the ability of Bharti's marketing initiatives to help Magic retain its'Magic' in the future. AIRTEL BROADBAND Bharti Televentures is the fixed line operator business of Airtel. In the recent branding exercise, all the services have been offered under the Airtel brand.Data is the next driver for growth. This is clear to the operators who have belatedly realized the implications for having a pie in all the segments of telecommunications. Hence Bharti

ventured in the broadband market.However, the main contention in the broadband market is the price offeringwhich includes the bandwidth costs as well as the cost of laying down thecopper wire. Typically, in the mentality of the profit making exercise, Airtelhas so far focused only in those areas where it perceives that a huge marketis present. However, I still hold that their thrust should be in smaller townsand cities where BSNL would ultimately usurp their potential customer base. It seems that their fancily paid MBAs havent really understood thesuccess of BSNL who focused on the B and C class cities where it hasdrawn unparalleled support despite the lousy customer experiences. This is because of the absence of any other operator.The current offerings by Airtel does not really enthuse a potential customer who is looking at sustained data transfer. It is the classic case of havingsomething better than nothing.Add to the lousy customer care that Airtel is slowly perfecting, it is staffedwith people who usually land up in their jobs with little idea of their job profile. The so-called Tech engineers have often been unable to help acustomer who is facing issues with the connectivity. I have read first personaccounts for the same.

AIRTELs ENTERPRISE SERVICES The company is a part of Bharti Enterprises , and is India's leading provider of telecommunications services. The businesses at Bharti Airtel have beenstructured into three individual strategic business units (SBUs) mobileservices, broadband & telephone services (B&T) & enterprise services. Themobile services group provides GSM mobile services across India in 23telecom circles, while the B&T business group provides broadband &telephone services in 90 cities. The Enterprise services group has two sub-units - carriers (long distance services) and services to corporates. All theseservices are provided under the Airtel brand.Our Services: Voice Services Mobile Services Satellite Services Managed Data and Internet Services

Managed e-Data Services Download 61 Comment Link Embed Zoom of 51 Readcast 1inShare More From This User 34 p. SONU BPLAN Sachin 33 Reads 8 p. Sports Equipment Retail Business Plan Sachin 224 Reads

18 p. Vision Mission Sachin 49 Reads Next Related 50 p. 21401093 Project on Airtel Rahimy Ghorbandi 236 Reads 50 p. Project on Airtel JItu YAdav 302 Reads 49 p. Project on Airtel reddevils2787 298 Reads

Next Leave a Comment You must be logged in to leave a comment. Submit Characters: 400 aakashaw anyone pls send this project on aakash.shaw91@gmail.com need it urgently 06 / 12 / 2012 deleted_fbuser_1341723489 nice... 05 / 25 / 2012

Vicky Gour perfect project 05 / 25 / 2012 seen11 nice and simple project

03 / 22 / 2012

Dan Lun Mang Manlun grt 03 / 21 / 2012

Santhosh Kumar did any body having project report on value added services in banks please send to my mailsanthoshspecialforyou@gmail.com 02 / 16 / 2011 sjeet38 good 12 / 20 / 2010 chanjot not for engineers this is some marketing report.. 05 / 03 / 2010 Show More Project report on Airtel

Download or Print Add To A Collection 71.3K READS 932 READCASTS 11 EMBED VIEWS Published by sachin6235396 Follow

Search TIP Press Ctrl-F to quickly search anywhere in the document. Info and Rating Category: School Work > Homework Rating: (89 Ratings) Upload 02/10/2009 Date:

Copyright: Attribution Noncommercial Tags: Reports Free download as Word Doc (.doc) or read online for free. Flag document for inapproriate content

About About Scribd Blog Join our team! Contact Us Advertise with us Get started AdChoices Support Help FAQ Press Partners Publishers Developers / API Legal Terms Privacy Copyright Copyright 2012 Scribd Inc.

Language: English