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K.E.S SHROFF COLLEGE OF ARTS AND COMMERCE

CLASS: S.Y.B.M.S (SEMESTER- IV)

SUBJECT: RESEARCH METHODOLOGY IN BUSINESS

TEACHER INCHARGE: SHILPI MISS

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TOPICSuggest your friend an economical model of mobile phone

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Credits

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Acknowledgement
Any accomplishments requires the efforts of many people and this work is no different.The completion of the project not only brings an appreciated respite from many days of demanding effort, but also provides a welcome opportunity to acknowledge in writing the soul who helped all along the way,

Miss Shilpi who is our Research Mam who

provided overall guidance regarding the project.Her help was willingly and expertly given at the time of great pressure and need, so we are greatly thankful to her. And, we thank all those who have directly or indirectly helped us in presenting the project.
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Index
Sr.No Particulars Pg.No

1 2 3 4

His(My Friends) requirements for buying a cellphone Some of the latest cellphones Justification as to which cellphone suits him the best Conclusion

7 12 18 20

Topic-Your friend decided to buy an economical model of mobile phone and has approach you for your advice. What variables would you consider in advising him??? I would consider the following variables for advising my friend to buy him an economical model of cell phone. The variables are:

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Mobile phones today come with a bewildering array of features. Some of them are important and need to be carefully considered, while others are hardly used by the majority of the users. For advicing an economical model of cell phone to my friend it is necessary for me to first know as to what is his requirements in terms of feautures & budget. Requirements will include a list of following feautures or elements & let us consider my friend has the following requirements for buying a cellphone & his budget is 7,000 to 10,000: 1. Display While most phones have a colour screen, he needs a phone with a TFT (thin film transistor) or Active Matrix screen which provides a wider viewing angle compared to the traditional passive LCD technology. The other parameters required by him are size, resolution and no. of colors of display.

His requirements

Display of I-Phone 3G with TFT screen

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2. Sound / Ringtones While polyphonic ringtones have become standard, he wants phone that can play MP3 songs as ringtones.

3. Camera Use a camera phone to take spontaneous pictures or even video clips. Camera phones have gained in popularity significantly over the past few years. While earlier camera phones used to typically offer 640x480 resolutions todays models routinely offer 1 Mega Pixel / 1.3 Mega Pixel cameras. The higher end phones have started offering 2 Mega Pixel cameras. Hence he requires a minimum of 2 Mega Pixel of cam for his cell phone.

4. Connectivity A GPRS / EDGE enabled handset will allow to browse the internet (on your phone itself or on a laptop by doubling up as a modem).Hence he requires GPRS to surf the net on the goBluetooth is also what he requires to transfer data from one device to other.

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5. Touch screen As a techno savvy person, he also needs a touch screen system in phone.

6. Multimedia Features FM radio, MP3 player & Video player is what he requires to entertain himself when he is on go.

7. Expandable Memory Slot Expandable memory slot so that he can store more of data on his cellphone.
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8. Java Enabled Java enabled phones are able to run a number of games and applications. Hence this is one in his requirement needs.

9. Speakerphone He considers buying a handset with a speaker phone which can come in handy while driving or while making a call while in a group.

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10. Mobile Phone Style Mobile phones come in various of styles like a bar phone, slider phone, flip phone etc. But he prefers a bar phone to other style of

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phones as bar phones are robust as compared to other types of design of cell phones.

Bar phone

Slider phone

Flip phone

11. 3G Third generation Mobile Phones(NOT REQUIRED) 3G is not exactly what he requires as it is just introduce in India by 2 public sector units (MTNL, BSNL).

12. Last but not the Least Organizer/Alarm application, Predictive Text Messaging(using the T9 system), good battery life, accessories, & good warranty.

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Some of the latest cell phones

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1)

Nokia 5130 Xpress Music:

Feautures
Technical Specifications: Network: GSM 850 / 900 / 1800 / 1900 Form Factor: Block Dimensions: 108 x 47 x 15 mm Weight: 88 g Antenna: Internal Navigation: 5-Way Keypad Battery Type: 1020 mAh Li-Ion Talk Time: 6.00 Standby Time: 288 Memory: 30.0 MB Expandable Memory: microSD / TransFlash Imaging: Main Screen: 256000 colors (TFT) 240 x 320 px

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External Screen: No Camera: 2.0 MP / 4X Zoom / Landscape / Video Recorder Audio: MP3 Player: MP3 / AAC / eAAC / eAAC+ / MIDI / WMA / Nokia Music Store FM Radio: RDS Radio Speakerphone: Yes Push-To-Talk: No Multimedia: Wallpapers: 240 x 320 px Screen Savers: 240 x 320 px Ring Tones: 40 chord / MP3 Themes: Yes Games: J2ME Streaming Multimedia: Yes Messaging SMS: Yes EMS: Yes MMS: Yes Email: POP3 / IMAP4 / SMTP Chat: Windows Live Predictive Text: T9 The Nokia 5130 XpressMusic is available priced at around 5,750 Indian Rupees.

2)

Samsung Corby

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Feautures
Networks: GSM / EDGE / GPRS 850/900/1800/1900 MHz Dimensions: 110,9659, 5512, 9 mm Weight: 94 gr. Display: 2.2-inch, TFT, resolution of QCIF, displaying more than 262 000 colors Camera: 2MP, CMOS Video: H.263, MPEG4, WMV Audio: FM-radio with RDS, 64-tone polyphonic, SP-Midi, imelody, MP3, AAC, AAC +, WMA Features: removable rear cover, animated interface, One finger zoom, Smart Unlock Interface: USB 2.0, Bluetooth v2.1 + EDR Memory: 40MB, expandable microSD cards up to 8 GB Battery: 800 mAh

3)

Sony Ericsson C510i

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This phone is priced at around 8,000 Indian rupees

Feautures
Here are some of the features It comes with a 3.2 Megapixel camera, coupled with a new technology named as Smile Shutter It comes with a 2.2 TFT screen It supports video recording and it also supports different file formats for music files It comes with an in-built FM Radio with RDS 3D and motion gaming is also supported by Sony Ericsson C510 3G capability is also available in C510 YouTube, Google Maps are also accessible through this phone

4)

Nokia 5800 Xpress Music

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This phone is priced at Rs 10,500 INR

Key Feautures
Powered by S60 5th Edition user interface 81 MB of internal memory with up to 16 GB expandable memory, Comes with a 3.2-megapixel camera with Carl Zeiss lens, LED flash and a front camera for video calling. It has a virtual computer-style QWERTY keyboard as well as Media Bar to directly access music, videos and photos. Built-in A-GPS with Nokia Maps and voice guided navigation and supports 3G, HSDPA and WLAN connectivity. This phone is priced at around 13,995 INR

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5)

Samsung Star 3G

Samsung Star 3G, as the name suggests, is a 3G enabled phone.It has a large 3-inch full touchscreen WQVGA display. The key features of the new Samsung Star 3G are: 3-inch full touchscreen WQVGA display 3G support Camera Resolution : 3.2 Megapixel Digital / Optical Zoom : Digital Zoom Video player : MPEG4/H.263/H.264/WMV Music Player : Music Player (MP3, AAC, AAC+, e-AAC+, WMA, AMR, WAV) This phone is priced at Rs 10,500 INR

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Justification
There are many cell phones which have hit the Indian market because the number of cell phone users are going up day by day. So are the the requirements of consumers increasing day by day with increasing feautures like touch screen, 3G,mobile TV ,video calling, high speed internet etc. Hence almost all the mobile handset manufacturing companies like Nokia, Sony Ericsson, Samsung, Motorola etc are giving such feautures in their handset. But the price factor is merely considered by any of the companies leaving the consumer unsatisfied in terms of pricing of the product. To give an example Sony Ericsson products give ample of feautures built in it but pricing is too high for the middle class consumers to afford it. Sony Ericsson C510i does not have a touch screen facility while has inbuilt 3G but is priced high at 10,500 INR. Nokia 5310 xpress music is a hot seller this days but I cannot recommend this phone to my friend as there is no touch screen facility in it. Samsung Star 3G is over all a good phone from the stable of Samsung mobile with touch screen, 3G, Wi-Fi and other good feautures in it which is priced at 10,500 INR but on the other hand other product from the Samsung mobile i.e Samsung Corby has all the feautures of Samsung Star 3G except Wi-Fi and 3G(which is not required by my friend)and is priced at 8,000 INR which suits best in my friends budget as well his feautures requirements. Samsung Corby also has an advantage of exchangeable cover. Hence when compared Samsung Star 3G and Samsung Corby, Samsung Corby has an edge over Samsung Star 3G and other phones in terms of pricing. So as

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per my friends requirement and his budgeted figure(7,000 to 10,000 INR), Samsung Corby suits him the best.

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Conclusion
Since my friend requires a cellphone which can satisfy maximum of the feautures like TFT touch display, MP3 ringtones, 2mega pixel camera, GPRS/EDGE connectivity, Triband network, Multimedia feautures, expandable memory slot, java platform for gaming etc with a budget of merely 7,000 to 10,000 INR, I would suggest him to opt for Samsung corby, which is a cool phone from Samsung at affordable price. Samsung Corby not only satisfies the requirement mentioned by my friend but also satisfies the budget mentioned by him. Over all Samsung Corby is value for Money. Hence he can definitely go for it without any consideration. A BIG YES to Samsung Corby. Go for it my dear friend.

Samsung Corby

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