NIRAPARA RICE FROM KERALA

K.K.R group

Nirapara - The brand name, in which KKR Mills markets rice, is

today the largest selling brand in Kerala and has become a
household name.

The K.K.R group was set up in 1976 by Mr. K.K. Karnan, a man
who set out with the vision to bring quality rice into the
traditional homes of Kerala in South India. A venture which
was started out with traditional method of boiling, sun drying
and milling, grew into one of the most modern rice processing
houses in India with the latest world-Class technology that is
available today. KKR Mills boasts of a state- of the-art plant
with the highest levels of technology in the world, ensuring
products that meet the most stringent quality and hygienic
standards.
The KKR group is now all set to become a name to reckon
within foods. The group has plans to set up a food park with
facilities to process and manufacture a wide range of food
products like spices, pickles and other products for world
markets.

The factory of KKR Mills is located in the green, pollution-free

Okkal Township, near Kochi in Kerala in South India. This
facility is equipped with the latest technology in the world for
every aspect of processing of paddy-right from destoning,
cleaning, drying, de-husking, bran-removal, polishing and
finally sorting. This infrastructure of around 25 crore of rupees
in one of the largest in India.

KKR Mills is the only rice mill in South India to use the Z-sortex
machine capable of optical inspection for quality control. This
machine scans every grain of rice and removes discolored,
broken and immature rice, ensuring that only rice that meets
the specification calibrated in the computer is selected for
packaging. The result is beautiful rice of even size, color and
bran that is a feast for the eyes and a wholesome meal.

1200 Nirapara Supermarkets are planned at present, which is

going to be the world’s biggest supermarket chain. As part of
this process the firm is inviting participants from all over the
world. The firm can be contacted in India on phone 0484
6453368, or on mobile 09846644333