Product Mix of Havells About Havells India- Havells India Limited is a $1.

3 Billion leading Fast Moving -Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global footprint. Havells enjoys enviable market dominance across a wide spectrum of products, including Industrial and other industrial and domestic appliances. Defining Product - A Product is anything that can be offered to a market to satisfy a want or need. Products that are marketed includes physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas Product levels -Product planners need to think about products and services on three levels. Each level adds more customer value. At the most basic core level what is the buyer really buying is answered . The diagram given below shows the different levels of product: ~

Defining Product Mix -A product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for sale. An organization with several product lines has a product mix. Product Mix Decisions-The diagram shows Product Mix Decisions: WIDTH number of different product lines

CONSISTENCY

Length total number of items within the lines Depth number of version of each product

Product Mix all the product lines offered

Product Width-The width of a product mix refers to the total number of items in the mix.Example: The total numbers of items of Havells are 11.Which are: ~1Building Circuit Protection,2-Industrial Circuit Protection, 3-Motors,4Capacitors,5-Lightning,6-CFL,7-Fans,8-Cables and Wires,9-Havells Modular Switches, 10-Geysers 11-Domestic Appliances. Product Length-The length of a product mix refers to the total number of items the company carries within its product line. Example: Shown in the Diagram give below For Product Width and Length: Product Depth- The depth of a product mix refers to how many variants are offered of each product in the line. Product Width and length of Havells -

PRODUCT MIX WIDTH

Domestic Appliances(brewing, cooking etc.) Fans

Motors

CFL (Retrofitdwarf)

Geysers

Cables and Wires

PRODUC T MIX LENGTH Digistream iron PerfectPoint iron Adore iron Oro iron Jio iron Vetro kettle Travellite kettle ORS OTG Precise sandwich maker Fusion ES-5star Velocity Fabio Floot Pacer Bidie Swing HS Crescent Swing LS Mounting Foot Cum Flange Smoke Extraction Motors Brake Motors Crane Duty Motors

5W 8W 7W 11W 14W

Bello Digital Bello Gero Puro Monza Neo Rio Opal

XLPEControl (copper) XLPEControl aluminium FR Cables

PRODUCT MIX WIDTH (CONTD)

Lightning Havells Modular Switches Building Circuit Protection Capacitors Industrial Circuit Protection

PRODUCT MIX LENGTH

Flute Endura Lite Endura Flate JETA 30 LED JETA 54 LED LED Tunnel Tek Vertical Down Lite 54 Vertical Down Lite 17

Oro Coral Pearlz Mello ding 4 Way round extension

ACCL SPN ACCL TPN MINI MCB Lower Rating MCB Higher Rating MCB Isolator Changeover Switch RCBO

Agri Boost Capacitors APFCS Panels Cylindrical Cap PFC Capacitors APFC Square Cap PFC Capacitors

Circuit Breaker Euroload Changeover Switch LoadBank Panel Load System Capacitor Duty Contractor Thermal Overload Relay High Break Fuse Line And Fuse Base Euroload By Pass

Distribution board Indicator light

Changeover Switch

Product Depth of HavellsPRODUCT Ceiling Fans VARIANTS Premium Under Light Fans Aureus Mozel Cedar Maestro Special Finish Fans Pentaforce Yorker Woodster Florence Flamingo Candy (Kids fans) Skipper Decorative Fans Fabio Dzire Fabio Oyster Fusion 2 Fusion Festiva

PRODUCT

VARIANTS Festiva Solids Fiesta SS-390 Deco Spark Deco Energy Saving Fans Fusion-50 ES-50 Standard Fans SS-390 Metallic SS-390 Velocity Speedster Super High Speed Fans Speedster Fusion Velocity

Oscillating Portable Fans

Table Fans Swing Swing LX Wings Spark Veloci ty Sprint 2000 Wall Mounting Fans Swing SS-2000 Swing Gyro Swing Premia Gold Swing Remote Diva Wall Fan Swing Platina Swing Platina HiSpeed Airboll Pedestal Fans Swing Swing Remote Swing Mobile Diva Pedestal Sprint Hi-speed Sprint

Strengths - Product Mix of Havells- According to the annual report of Havells India 2010-2011, the company introduced new products like LED in home, office, commercial and street lighting to the product line Lightning .By taking this step in Product mix they captured more wide range of electronics market as they increased its product length and depth. Moreover the strength of Havells India Lies in its SMART product mix which covers all corners of electronics segments that does not allow customers to look anywhere else for but Havells. They also are in practice of leveraging existing distribution network. Thus we can call the Havells the master of complete ra nge of electronics which satisfies all types of industrial and domestic customer needs. Weakness-Product Mix of Havells-