Sie sind auf Seite 1von 61

Social Media Boot Camp

What You Need to Know about Web 2.0

Social Media Boot Camp


Joelle V. Coachman, M.L.S Reference Librarian Sansanee Sermprungsuk, M.L.S Reference Librarian McKenna Long & Aldridge LLP Atlanta Library Tuesday, October 27th, 2009

What is Web 2.0?

Lingo
Web 2.0
A catchall term that encompasses the idea of usergenerated content in the fields of web design, blogs, social-networking sites, online communities and any application of the Web that includes collaborative information sharing between users. Web 2.0 does not refer to any specific change in the technology of the Internet, but rather the behavior of how people use the Internet.

Lingo
Blog
website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts.

Wiki
A collaborative website which can be directly edited by anyone with access to it.

Cloud
The Internet

Lingo
Social Media
A category of sites that is based on user participation and user-generated content.

Its about conversations & connections!

The BIG Three

Key Facts & Figures


LinkedIn has more than 48 million members in over 200 countries and territories around the world. Executives from all Fortune 500 companies are LinkedIn members. 840,000 people within the law practice industry

Key Facts & Figures

Key Facts & Figures


More than 300 million active users 50% of active users log on to Facebook in any given day More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week The fastest growing demographic is those 35 years old and older Average user has 130 friends on the site

Key Facts & Figures


5 billionth tweet in October 2009 3.4 billion tweets in the last 6 months Government Twitter Directory lists
2,546 Twitter users 253,369 Tweets 32,036,846 Followers

Business Impact
25% of the search results for the Worlds Top 20 Largest Brands are links to user-generated content

Leveraging Relationships
Clients Peers

Professional image

Why Engage?

Remember...
Social media is useless without goals Different social media sites serve different purposes People want to hire people, not businesses

Lawyers cannot afford to be left out of the loop

The Playing Field

LinkedIn
LinkedIn is a business-oriented social networking site. Launched in May 2003, LinkedIn is primarily used for professional networking.

As of October 2009 it has more than 50 million registered users, spanning more than 200 countries and territories worldwide.

LinkedIn

LinkedIn

LinkedIn

LinkedIn

LinkedIn

LinkedIn
Setup: 1 hour to build profile On-going maintenance: Weekly Set aside time for finding new connections and approving requests. Participate in groups and answer questions.

Best Practices
Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you.
Link to Firm website

Link to profile on Firm website

Best Practices
Grow your network by joining industry and alumni groups related to your business.

This is a group established by Infrastructure Journal, designed to provide a forum for discussion and debate on all matters relating to global infrastructure procurement and financing. We seek to drive debate and thought leadership on current issues impacting on project financing and asset acquisitions in the infra arena ranging from PFI/PPP, to Transport, Power, Oil & Gas and Renewables.

Best Practices
Research your prospects before meeting or contacting them Request LinkedIn recommendations from happy customers willing to provide testimonials. Post presentations on your profile using a presentation application, such as SlideShare.

Best Practices
Update your status with examples of recent work.

Link your status updates with your other social media accounts.

Facebook
Facebook is a global social networking website. Users add friends and send them messages, and update their personal profiles to notify friends about themselves. As of October 2009, there are over 300 million active Facebook users.

Facebook
Setup: 1-2 hours to build profile and manage account settings to ensure privacy On-going maintenance: Addictive! Be sure to manage your privacy settings appropriately

Best Practices
Keep any personal parts of your profile private through Settings. Create friends lists such as Work, Family and Limited Profile for finer-grained control over your profile privacy. Limit business contacts access to personal photos.

Best Practices
Obtain a Facebook vanity URL so that people can find you easily.
Post business updates on your wall. Focus on business activities, such as Working with ABC Company on web site redesign. Share useful articles and links to presentations and valuable resources on your wall, to establish credibility.

Best Practices

Best Practices
Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present. Join network, industry and alumni groups related to your business.

Twitter

Twitter
Twitter is a social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

Users can send and receive tweets via the Twitter website, Short Message Service (SMS), or external applications.

Twitter
Setup: 10 minutes to tweet, 1 hour for add-on tools and apps On-going maintenance: 15 minutes per day tweeting Other time for finding tweeps to follow

Best Practices
Join industry and topic groups related to your business and career on sites like www.twibes.com and www.wefollow.com.
Research prospects before meeting them. You can gain a lot of valuable information just from scanning their tweets, profile and contacts.

Best Practices
Link to your presentations and videos. Track conversations mentioning your name or your brand.

Best Practices
Respond to tweets talking about you and your brand.

Mention when youre attending or speaking at an upcoming event.

Best Practices

Follow experts, companies, competitors and leaders in your industry.

Best of the Rest


Collaboration system for in-house counsel and invited outside lawyers and third-party service providers Members= 10,000+ Recently partnered with The Corporate Executive Board's General Counsel Roundtable to add 14, 000 individuals from more than 500 companies Invitation only

Best of the Rest


Open to all lawyers and other key legal industry professionals There is no fee to join Members= 17,000+ Partnered with LinkedIn

Web 2.0 in Action


Cisco hosts 12 blogs addressing a variety of audiences for their global business. HP used Twitter to power a scavenger hunt at a recent conference. Intuit sponsors the Tax Almanac wiki, where anyone can find and contribute to this resource for tax information.

Web 2.0 in Action

Southwest Airlines employees share their stories and communicate directly with customers through the Nuts About Southwest blog. Starbucks started MyStarbucksIdea so that customers can submit ideas for the company which are then voted on by other users, the best of which will be implemented by the company.

Web 2.0 in Action


Visa launched The Visa Business Network application on Facebook to connect small business users and to help them promote their businesses to a larger community.

Web 2.0 in Action


Zappos uses Twitter for employees to communicate with customers about their shared love of footwear.

Web 2.0 in Action

Web 2.0 in Action

Web 2.0 in Action

Considerations

Ethics and Professionalism


Solicitation Confidentiality Work Product Investigation (Ex parte contact)
A recent advisory ethics opinion in Pennsylvania concludes that using a third party to contact a witness through a friend request on Facebook and using the information found in a Facebook profile in litigation is deceptive and in violation of PA Rule of Professional Conduct 8.4.

Firm Policies
Do not contradict firm policy Client confidentiality must be maintained. Never release information that would breach the attorneyclient privilege. Unless sanctioned by the firm, do not include firms logo or trademark on your social media site. If blogs or social media pages are the property of the firm, state that specifically.

Privacy
Once uploaded, personal details can become public possession - and not just for now but, effectively, forever.

Evidence

Evidence

Judges and Jurors

Judges and Jurors

Employment

Looking Ahead
Facebook added 50 million users in less than 9 months

Where will we be at the end of 2010?

Questions & Answers

Q&A

References
LLRX.com- Five Things Lawyers Should Know about Social Media Web Worker Daily-32 Ways to Use Facebook for Business: Best Practices WebWorker Daily- 33 Ways to Use LinkedIn for Business Mashable.com- 35+ Examples of Corporate Social Media in Action Socialmedialawstudent.com- What career service office advisors should be telling students about Social Media Business Insider- Six Ways Businesses Can Use Twitter Bloomberg.com- Lawyer Fees cut as company counsel network for tips (09/09/2009) McKinsey Quarterly- Global Survey: How Companies are Benefiting from Web 2.0 The Auditors.com- Investor Relations & Web 2.0: Survey of Top 100 Fortune Companies Investor Relations websites Financial Insite- The Fortune 500 & Blogging ABAJournal- Dozens of Judges are Getting LinkedIn (8/20/09) Wisconsin Law Journal- Firms Develop Guidelines for Attorney Social Networking (09/07/2009) ComplianceBuilding.com- The State of Legal Social Networking (07/18/09) CareerBuilder.com- Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates (8/19/09) Law.com- Courts Clamp Down on Jurors Web Use, (9/17/09) The National Law Journal- Lawyers Warn: Bosses Who Friend are Begging to be Sued (10/22/09) WSJ.com- Indiana High Court Allows MySpace Entry as Evidence in Murder Trial (10/16/09) Fulbright & Jaworski-6th Annual Litigation trends Survey Report 3 Geeks and a Law Blog- Social Networking Policies-What Does Your Law Firm Have to Say? (10/07/09) Socialmedialawstudent.com- Facebook in the Courts (4/13/09) New York Times- A Legal Battle: Online Attitude vs. Rules of the Bar (9/13/09) The Philadelphia Bar Association Professional Guidance Committee Opinion 2009-2 Ethical propriety of attorney gaining access to MySpace and FaceBook pages by using third party to make request to page owner. (March 2009) Congressional Research Service-Social Networking and Constituent Communication: Member Use of Twitter During a Two-Week Perod in the 111th Congress (9/21/09) Leader Networks; 2009 Networks for Counsel Study Harvard Business School-Understanding Users of Social Networks (9/14/09

Das könnte Ihnen auch gefallen