Family-Friendly Shopping Site Adds New Consultants The Eisenbergs are excited to bring their expertise to Lela.

Lela helps parents and families find their ideal products by selecting items based on whats importan t to the individual. New York, NY, August 25, 2012 -- Lela.com is a fun, personalized way to shop for family-friendly products. The Lela product database contains all the baby gear essentials: strollers, cribs, car seats, carriers, baby monitors, as well as fam ily-friendly items like good cameras . Lelas website also offers tools that help families determine which is the best TV for them Lelas talented team of experts i s happy to welcome Bryan and Jeffrey Eisenberg as marketing and usability consul tants. Bryan Eisenberg is the recognized authority and pioneer in online marketing, imp roving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 M arketers, and a DMEF Rising Star Award winner in 2010. Jeffrey Eisenberg is a re cognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation. Jeffrey speaks Spanish with nati ve fluency and has transacted business in 26 countries. The Eisenbergs are excited to bring their expertise to Lela. Lela helps parents and families find their ideal products by selecting items based on whats importan t to the individual. The Lela Compatibility Quiz gets to know the shopper on mul tiple levelspersonal style, values, and even dreams and imagination. Lela then us es the results to apply personal Product Ratings to every item on the site, lett ing the shopper know Lelas top picks that match their needs and personality. It is Lelas mission to serve moms and parents. Lela loves celebrating all kinds o f moms by offering products that suit every taste, from outdoorsy hiker to fashi on-forward businesswoman. Instead of reading hundreds of stroller reviews, a par ent can be presented with stroller ratings that are personalized for their needs . This saves time surfing through confusing websites and reading hundreds of , a nd leaves Mom with more time to spend with her family. Lela helps every shopper Choose Happy. About LELA: Lela (www.lela.com) is an online shopping assistant that helps match parents to family-friendly products using unique and intuitive technology. Lela s Compatibi lity Quiz analyzes shoppers on multiple levelstheir style, values, dreams, and im aginationand uses these qualities to select products for each individual. This ma kes for product recommendations that are truly meaningful, not simply based on r atings or reviews. For parents looking for something specific, Lela also offers a lifestyle-based search feature that allow parents to find baby gear for their distinctive needs. Lela cuts through the clutter and confusion of the over-satur ated baby product market so parents can spend less time shopping and more time b eing parents. Contact: Joseph McElroy Lela 675 Third Avenue(42nd St) Suite 2200, NYC New York, NY 10017 888-647-5783 techsupport@corporatepa.com http://www.lela.com