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BRAC UNIVERSITY

BRAC Business School Course outline


Time Section 0001 8.00 am 9.20 am 8.00 am 9.20 am Time Section 0002 9.30 am 10.50 pm 9.30 am 10.50 pm

Day Monday Wednesday

Counseling hour 12.00 pm 1.00 pm 12.00 pm 1.00 pm

Course Title Course Instructor Office E-mail

: International Marketing (MKT 425) : Tareq Mahbub, Senior Lecturer, B.B.S. : UB 0624 : tmahbub@bracu.ac.bd

The course would give an insight into the dynamic environment of international marketing and the competitive challenges and opportunities confronting todays international marketers. The scope and challenges of international marketing The dynamic environment of international marketing The cultural environment of global markets Assessing global market opportunities Developing global marketing strategies

Course Required Materials: Text: Phillip R. Cateora and John L. Graham, International Marketing, Eleventh Edition, McGraw Hill, 2002. I will assign supplementary readings from newspaper, magazines, articles and cases for class discussion and presentation.

Marks Allocation

Particulars Attendance Class participation Quizzes/Class tests Midterm examination Assignment and case analysis Group project (Written project and Presentation) Final examination (Comprehensive) Total

Mark (%) 5 5 10 20 5 15 40 100

Course Policies 1. Attendance & Participation: Attendance and participation in class discussions (or lack thereof) will be evaluated and taken into consideration when final grades are being prepared. Students cannot participate if they are not present in class. Also, additional information may be covered in class which you will be responsible for on unscheduled quizzes or on the mid-term examination. Students are expected to contribute to class discussion by sharing their viewpoints, comments and questions. 2. Quizzes/Class tests: Only three quizzes will be taken throughout the semester. Best two will be considered. There will be no option for makeup quizzes unless medical emergencies which need to be supported by due documentation. 3. Examination
There will be two exams- midterm and final. The mid-term exam can be a combination of objective questions, short questions, broad questions and small cases. However, the final examination will be comprehensive.

4. Group project: Written project: Each group will be assigned with a project topic by the course instructor. They have to complete the project paper. The instructions for preparing it will be discussed in the class. The term paper
must be submitted on time.

Presentation
The project paper has to be defended trough group presentation. Groups are expected to make

professional presentations to classes and judges during these tasks. Students will also be expected to dress in business attire when making their presentations.

5. Plagiarism: No form of plagiarism or other academic dishonesty will be tolerated. A common form of plagiarism today is cutting and pasting text from websites into ones own page without referencing or other attribution. This amounts to presenting anothers work as your own is not acceptable.

Grading Scale:
The grades at the BRAC University are indicated by letters and notations in the following manner: 90 85 80 75 70 65 60 57 55 52 50 <50 100 <90 <85 <80 <75 <70 <65 <60 <57 <55 <52 = = = = = = = = = = = = A AB+ B BC+ C CD+ D DF (4.0) (3.7) (3.3) (3.0) (2.7) (2.3) (2.0) (1.7) (1.3) (1.0) (0.7) (0.0) Failure Poor Fair Good Excellent

BBA Program Course Title: International Marketing (MK 425) Course Instructor: Tareq Mahbub, Senior Lecturer, BBS Day wise learning facilitation Schedule
Session 1 2 Chapter: 1 Required reading Topics Orientation The Scope and Challenge of International Marketing The scope and Challenge of International Marketing Cultural Dynamics in Assessing Global Markets Cultural Dynamics in Assessing Global Markets The Political Environment: A Critical Concern The Political Environment: A Critical Concern Quiz 1 8 9 10 Chapter: 10 Multinational Market Region and Market Groups Chapter: 10 Chapter: 11 Multinational Market Region and Market Groups Global Marketing Management: Planning and Organization Global Marketing Management: Planning and Chapter: 11 Organization International Marketing Channels International Marketing Channels Midterm syllabus: 14 Midterm Exam Topics covered from session 7 to 11 15 Integrated Marketing Communications and Chapter 16 International Advertising Integrated Marketing Communications and Chapter 16 International Advertising Quiz 1 syllabus: Topic covered from session 1 to 6 Attention

3 4 5 6 7

Chapter: 1 Chapter: 4 Chapter: 4 Chapter: 6 Chapter: 6

11

12 13

Chapter: 14 Chapter: 14

16

17 18

Chapter: 18 Chapter: 18

Pricing for International Markets Pricing for International Markets Quiz 2 Quiz 2 syllabus: Topic covered from session 14 to 17

19 20 21

Article reading and Group Discussion Article reading and Group Discussion Article reading and Group Discussion

22 23 24

Review Class Project Presentation Project Presentation Final Examination Final Examination syllabus: Topics covered from session 1 to 24