Beruflich Dokumente
Kultur Dokumente
Agenda
An introduction to the Barclays Cycle Hire Scheme
Using the Scheme Scheme infrastructure Managing the Scheme How people use Cycle Hire in London Usage patterns Early trends in modal shift
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Agenda (2)
The public reaction Challenges and lessons learned The real impact of bike schemes
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Timeline
Contract awarded July 2009 First Docking Stations started construction December 2009 Bikes/Terminals started manufacture February 2010 Staff recruitment from January 2010 IT systems entered testing February 2010 Members go-live 30th July 2010 Casual Users (credit card payments) go-live 3rd December 2010
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15 Minutes St Pauls Cathedral Hyde Park 25 Minutes Houses of Parliament The 10 Minutes Globe Theatre
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Pricing
Access Type Access fee
Annual
45
Weekly
Daily
5
1
Usage Charge Up to 30 minutes Up to 60 minutes Up to 90 minutes Up to 120 minutes Up to 150 minutes Up to 180 minutes Up to 6 hours Up to 24 hours (maximum hire charge) Free 1 4 6 10 15 35 50
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Website
Full website with information and transactional pages
Site within the Transport for London website estate and integrated to other transport forms
Becoming a Member
Scheme infrastructure
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The bike
Bike is based on Montreal design Aluminium frame
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The terminal
Already an iconic part of Londons streetscape
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How it works
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Contact Centre
Based in North London 140 staff taking inbound calls, inbound e-mails and letters, and making outbound proactive account management calls Customer billing and financial management functions based here
Security control strict through need to meet PCI compliance standards at all times
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Over 270 jobs new created Increased staff levels across operation to cope with demand Recruitment from local communities targeting groups disadvantaged in terms of employment Apprenticeship scheme leading to NVQ2 (UK national standard)
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MAIN - LARGE
LAUNCH - LARGE
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7%
2
Zone E
Zone A
12 6
E
26%
39%
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B
C H
Zone D
G
10 11
1 7 5
Zone C
19%
31%
17%
11%
I
Zone B
22%
12%
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Commuting
Leisure Meeting friends and family Socialising Shopping Personal business On employer's business
To/from education
Other
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Stated likely usage of the scheme is encouraging: 15% are very likely to use it
Very unlikely to use 24% Quite unlikely to use 11% Quite likely to use 50% Very likely to use 15%
SQ5: Overall, how likely are you to ever use the scheme to hire a bike from any area in central London, for any type of journey? Base: All respondents (n=1484)
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Overall satisfaction
1 9 56 34
Annual (n=63)
42%
22
48
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Weekly (n=48)
32%
10
63
25
Daily (n=40)
22%
18
60
23
Not applicable
Very dissatisfied
Quite dissatisfied
Neither
Quite satisfied
Very satisfied
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Our Vision is
To leave a lasting legacy to the people of London by delivering a new, environmentally friendly and sustainable way of travelling in the Capital which will enhance everyones experience of the city
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Urban re-engagement
A self-protecting, self-regulating organic part of the citys
infrastructure
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A new vision
The Cycle Hire Scheme has made a fundamental difference to the way that out users experience and enjoy London.
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Questions
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