qwertyuiopasdfghjklzxcvbnmqwerty uiopasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfghjklzx cvbnmqwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqwertyui OBEROI GROUP opasdfghjklzxcvbnmqwertyuiopasdfg hjklzxcvbnmqwertyuiopasdfghjklzxc SERVICES IN THE MARKETING SECTOR vbnmqwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqwertyui

NAME : APEKSHA CHHEDA opasdfghjklzxcvbnmqwertyuiopasdfg ROLL NO : 12 hjklzxcvbnmqwertyuiopasdfghjklzxc CLASS : SYBBI vbnmqwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqwertyui SUBJECT : INNOVATIONS IN BANKING AND INSURANCE opasdfghjklzxcvbnmqwertyuiopasdfg hjklzxcvbnmrtyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmqwert yuiopasdfghjklzxcvbnmqwertyuiopas

INDEX

1) The Oberoi Group history 3 2) The Oberoi Group mission4 3) The Oberoi Group vision.5 4) Market needs 6 5) The Oberoi hotels 7ps.. 8 6) Conclusion12 7) Bibliography.13

OBEROI GROUP The Oberoi Group history

The Oberoi Group, founded in 1934, operates 28 hotels and three cruisers in five countries under the luxury Oberoi and five-star Trident brands. The Group is also engaged in flight catering, airport restaurants, travel and their services, car rentals, project management and corporate air charters.
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Oberoi Hotels & Resorts is synonymous the world over with providing the right blend of service, luxury and quiet efficiency. Internationally acclaimed for all-round excellence and unparalleled levels of service, Oberoi hotels and resorts have received innumerable awards and accolades. Trident hotels are five-star hotels that have established a reputation for excellence and are acknowledged for offering quality and value. These hotels combine state of the art facilities with dependable service in a caring environment, presenting the ideal choice for business and leisure travellers. At present there are nine Trident hotels in India. These are located in Mumbai at Bandra Kurla and Nariman Point, Gurgaon (Delhi National Capital Region),Chennai, Bhubaneshwar, Cochin, Agra, Jaipur and Udaipur. The Oberoi Group also operates a Trident hotel in the Saudi Arabian city of Jeddah. The last decade has witnessed the debut of new luxury Oberoi leisure hotels in India andabroad. In India, these hotels include The Oberoi Rajvilas, Jaipur; The Oberoi Amarvilas,Agra; Wildflotheyr Hall, Shimla in the Himalayas; The Oberoi Vanyavilas, Ranthambhore; TheOberoi Cecil, Shimla and The Oberoi Udaivilas, Udaipur. Overseas, the new hotels includeThe Oberoi, Lombok in Indonesia, The Oberoi, Mauritius and The Oberoi, Sahl Hasheesh inEgypt. The Oberoi Zahra, Luxury Nile Cruiser, Egypt was launched. The group specializes in occupying strategic, inner city locations and serving primarily corporate clients. The group has a high instance of repeat business across all its brands, particularly the Oberoi Hotels properties, which account for 68% of total revenue across the group. The Oberoi Hotels, NEW DELHI, is dependent on annually contracted clients from the travel trade, automotive and IT sectors with guaranteed room nights per year. This area of business accounts for 70% of the property's revenue. The Oberoi Group is committed to employing the best environmental and ecological practices in technology, equipment and operational processes. The Group also supports philanthropic activities that range from education to assistance for the mentally
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and physically challenged. The Group is also a keen contributor to the conservation of nature and of cultural heritage.

The Oberoi Group - Mission

Our Guests We are committed to meeting and exceeding the expectations of our guests through our unremitting dedication to every aspect of service. Our People We are committed to the growth, development and welfare of our people upon whom we rely to make this happen. Our Distinctiveness Together, we shall continue the Oberoi tradition of pioneering in the hospitality industry, striving for unsurpassed excellence in high-potential locations all the way from the Middle East to Asia-Pacific. Our Shareholders As a result, we will create extraordinary value for our stakeholders.

The Oberoi Group - Vision

We see an organisation which aims at leadership in the hospitality industry by understanding its guests, and designing and delivering products and services which enable it to exceed their expectations. We will always demonstrate care for our customers through anticipation of their needs, attention to detail, distinctive excellence, warmth and concern. We see a lean, responsive organisation where decision making is encouraged at each level and which accepts change. An organisation that is committed and responsive to its guests and other stakeholders.
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We see a multi-skilled workforce, which consists of team players who have pride of ownership in translating the organisations vision into reality. We see an organisation where people are nurtured through continuous learning and skill improvement, and are respected, heard and encouraged to do their best. Oberoi is recognised as best practice for training and developing its people. We see a more multinational workforce which has been exposed to different cultures, problems and situations and can use its experiences to enrich the local employees whether in India or overseas. We see the world dotted with hotels of The Oberoi Group, in strategic commercial and resort locations. We see user-friendly technology enhancing value for our customers and helping our personnel by making information more accessible. We see an organisation which is conscious of its role in the community, supporting social needs and ensuring employment from within the local community. We see an organisation which is committed to the environment, using natural products and recycling items, thus ensuring proper use of the diminishing natural resources.

Oberoi Hotels Market Needs

The Oberoi Hotels offers value and benefits to their clients, over and above the standard of facilities. They seek to provide their guests with an exemplary personal service, and level of recognition that they have come to rely upon. They provide their guest with a luxurious, relaxed environment within which to conduct their business. An environment which they cannot find at their larger, more impersonal competitors.

Their guests need to know that they can develop a relationship with the hotel that will ensure efficiency, value for their money and reliability in supplying them with the support they need. The Oberoi Hotels operates in a city with a very strong sense of community, and they want to stay an integral part of that community.

The Market
The Oberoi Hotels is a boutique 5*+ hotel comprising 127 luxury guest rooms and specializing in servicing business and corporate clients. It serves the business community, and visiting business traveller, in the Capital of India, NEWDELHI. Their key clients are contracted corporate clients originating from both international and domestic markets from within the travel trade, automotive and IT segments. The strategic location of the property is key to its success in these areas due to the proximity of the Exhibition Halls,(Pragati Maidan), WORLD HABITAT CENTRE, LODHI COLONY,INDIA GATE, proximity to Noida, Faridabad and Gurgaon. Key to their business success is the level of customer loyalty and repeat business they receive on an annual basis. They offer their guests the most up-to-date technical business facilities, both inside the rooms and within the hotel's conference facilities. Their guests feel that they can conduct their business from within a less austere atmosphere than can be experienced in their competitive properties, where there is less personal recognition. They appreciate being called by name when they arrive, and having staff remember their specific requirements, time and again. This is key in developing the relationship beyond an initial stay and evidences their added value in relation to competitive properties in the vicinity.

Leisure hotels overview

Oberoi Hotels & Resorts is synonymous the world over with providing the right blend of luxury, warm service and quiet efficiency. Luxury as a unique, memorable and personal experience is core to the Oberoi philosophy. It encompasses every element of a guests stay at the Oberoi hotels that creatively combine breath-taking locations, luxurious environs and the best of modern amenities with personalised and warm service delivered with genuine care. The design and architecture of the hotels, is inspired by the historical style of the region. This coupled with luxurious interiors that replete with local arts and crafts, to menus that offer an extensive selection of local specialties and classical and folk dance and music performances.

Oberoi Hotels- 7 ps

1. Positioning
The Oberoi Hotels is positioned as a five star plus, business traveler's hotel, strategically located and offering a high level of personal service. Their focus is on offering their guests added value and differentiating ourselves in their levels of personal service. They provide a quality hotel experience where guests are valued, respected and their business is truly appreciated.
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2. Place :
Place: product and service information are sold to the guest via personal selling, direct marketing, advertising and the Internet. Delivery channels include travel agents and international reservations systems. In Mumbai : The convenient location of the Oberoi Hotel makes it easily accessible. The hotel is located in the heart of Mumbai at Nariman Point across the Marine Drive. The beautiful Arabian Sea is located at the backdrop. The main shopping and entertainment centers are just minutes away from the hotel. The major transport points can be easily reached. The strategic location of the hotel helps the corporate travelers as the business district is in close proximity.

3. Product Marketing
Product: high quality facilities accompanied by exemplary personal service, differentiated from competition quality with the overall brand strategy has proven to be a successful approach generating high levels of repeat business. Services offered : Wireless Internet access in all rooms and public areas, State of the art 24-hour BusinessCentre,Full service Oberoi Spa, FitnessCentre, 24 hours in room dining, 24 hours personal butlerservice, 24 hoursConcierge, Meetings andConference facilities,Luxury retail arcade, Outdoorheated swimming pool, Indoor heated lap pool, Beauty parlour, 24 Hours laundry service,Banking, Baby sitting, Valet, Travel desk,Electronic safe deposit box in all rooms, Room forguests with special needs,Extensive Safety and Security arrangements. The Oberoi, over the years, has acquired an outstanding brand value which would help sell the hotel solely on its name. Oberoi has a very loyal patronage from its guests, which has ensured a high market share in the high-end segment of the market, which they cater to. Oberoi has, thus, been charging a premium for the value that its guests derive from its services.

4. Pricing
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Pricing strategy has been consistent with the differentiation objective, to provide added value for a reasonable rate as opposed to discounting and de valuing their products and services. Room rates quoted are net of tax and service, are per night, per room with continental breakfast included: Corporate single - $95.00; Corporate double - $125.00; Corporate double deluxe - $ 175.00; Corporate suite - $225.00 (maximum occupancy 2 persons). Conference room rates are net of tax and service, quoted per day use with tea and coffee. breaks (2) included: The Oberoi Boardroom - $260.00; The Oberoi Conference Hall - $320.00; The Oberoi Ballroom - $875.00. Membership begins with immediate benefits For your organization, we offer special corporate rates based on the volume of business and customized packages for extended stay and conference requirements. Redemption of points The accumulated points can be redeemed for an array of reward options. These include hotel stays, dining privileges and exclusive merchandise products.

5. Promotion
Promotion: primary focus will remain on mass communication via print ads in trade publications and on the Internet. Direct mail campaigns to existing and prospective clients will increase as a cost effective means of targeted campaigning.

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Personal selling in the local market will remain an important element of the mix in order to continue to build long-term relationships within the local community and generate high levels of corporate activity. Public relations activities will continue to play an important role in the marketing mix, presenting the hotel as a supportive member of the community and participating in significant local events. Till about five years back, The Oberoi did not have any competition and sales and marketing team did not have to sweat it out to acquire and attract potential clients. Today is a changed scenario. Because of globalization, India has seen the entry of International hotel chains, there has been a lot of pressure on the sales and marketing team to perform. Oberoi has seen its market share eroding due to price wars and cost cutting amongst the five star hotels. The loyal guests of The Oberoi have started switching due to similar international standards of services available at cheaper rates

6. Process
Oberoi provides one of the finest and most efficient services. Thus it keeps our guests happy. It provides personalised services. One can do reservations online Housekeeping The objective of Housekeeping in a Hotel is to provide a clean, hygienic and well maintained environment for guests. A great Housekeeper must have a keen eye for detail. Housekeeping teams today, have extensive guest contact and through these interactions look for opportunities to preempt guest needs and provide superior service.

7. Physical evidence:
The Oberoi Hotel provides guests with up-to-date facilities with a blend of a stylish touch. There are well appointed guest rooms which consist of modern facilities. Each room is air conditioned and has stylish dcor in the interior. The cozy atmosphere adds to the homely setting. The
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attached bathrooms consist of contemporary bath fittings and toiletries. Guests can enjoy charming view of the lovely sea and the surrounding cityscape from the private balcony of their rooms. In addition to these, there are also other amenities such as:

Satellite television IDD telephone Ironing instruments Smoke detectors Tea and coffee machines Mini bar Hot and cold water Refrigerator Bathroom slippers Room service

Conclusion
Thus, I would like to conclude by saying that Oberoi hotels are one of the top listed luxury hotels in the world and they provide their customers with luxurious and comfortable stay and make them feel relaxed and happy by catering to all their requirements, making it a memorable experience which they can cherish forever.

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Bibliography
I have gathered my information from the following sources : 1) www.google.com

2) www.ask.com

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3) www.yahoo.com

4) www.bing.com

5) www.wikipedia.org

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