INNOVATIVENESS

Aalto Camp for Societal Innovation ACSI

2012
ACSI is an action-learning camp addressing
societal concerns in a new and highly eec-
tive manner: it initiates a continuing proc-
ess empowering people and organizations
to think and act in concert, creating shared
understanding of how opportunities for
societal innovation emerge, and how to
use them constructively in business and re-
search. At the same time participants ap-
ply innovation skills to address challenging
real-life issues.
v.0.9 / 27 Aug 2012
acsi.aalto.
CASE : INNOVATIVENESS
Region Skne is Swedens third most important region when it comes to growth, population and educa-
tion; it is responsible for health care (with 32 000 employees and a budget of 30 billion euros), develop-
ment, culture and public transportation. Furthermore, Region Skne (and the City of Malm) is one of the
most innovative regions within the OECD. With its International Innovation Strategy, adopted in 2011 and
to be implemented during 2013-2020, Skne will position itself as one of the top innovation regions in
Europe, with a thriving innovation culture.
With all its impressive ambitions and plans, many challenges remain. This case focus will be on what is
needed to enable this transformation:
- what socletal changes are needed today to make thls happen!
- what are the lmpllcatlons for cltlzens, on a polltlcal level, for the soclal structure, and for soclety as a
whole!
- How can the reglon deal wlth aspects of follow-up on thls year's ldeas and suggestlons, wlth lssues
of ownership; and issues of how to present this on a political level (in order to obtain political go
ahead")!
The main challenge now is to get an understanding of what innovation culture is, what constitutes it, how
to create conditions to allow it happen and to endure.
How can all the players ln the reglon be part of value creatlon! what are the connectlons between lnno-
vatlveness and lncluslveness, and how can they then be enhanced! what are the connectlons between
lnnovatlon culture, lncluslveness, and attractlveness!
Key questions for the case participants are:
- How can cltles best support people ln developlng thelr own lnnovatlve splrlt! what klnd of lnnova-
tiveness is needed to make cities attractive, innovative places, where collaboration, interaction and an
entrepreneurlal mlnd-set nourlsh!
- How can cltles encourage lnnovatlveness - ln practlcal matters, ln consumptlon patterns, worklng hab-
lts, and dally llfe! And what does thls mean for cltlzens of these open, servlce-drlven, entrepreneurlal
and responslve cltles!
- what opportunltles does thls new lnnovatlon culture create for socletal lnnovatlon and an lncluslve, all-
pervaslve lnnovatlon economy!
These are some of the issues, challenges, and questions that will be addressed at ACSI 2012, with the ul-
timate aim of understanding of what needs to take place for Skne to become the world class innovation
region it aspires to be, attracting talent from all over the world.
Case owner is Region Skne and the City of Malm, represented this week by Peter Sannestad.
SKNE SOCIETAL INNOVATION
SUPPORT SYSTEM
TOP SUPPORT (FIRS & SIS)
Skne Region Innovation Strategy
IDEAS AT THE GRASSROOTS
CITIZENS & VARIOUS ACTORS
INNOVATION
(Action with added value)
Lennart and the
Sounding Board.
Open Political
Leadership actively
supporting grassroots
initiatives
Network of Ideas
THE IDEATOR
Network of Stakeholders & Spaces
PEER INNOVATION NETWORK (PIN)
+
?
!
MANIFEST OF
THE INNOVATIVE SOCIETY
Innovation is creating new value out of old and new.
Innovation turns ideas into action.
We believe the culture of innovation is the mind-set
of the future and should be a core value in society.
This mind-set is characterised by openness,
spontaneous connections and sharing ideas.
Based on the example of Skane we propose
globally adaptable solutions for the society.
Idea sharing, peer innovative networks, and spatial links
together have a potential to create societal innovation.

WE ARE IN 2030!
In 2030 we are not afraid of failing and learning from our mistakes.
Our work is neither a place nor time. Our work is a free choice.
We work together in networks and communities having fun,
sharing experience, ideas and inspiration.
Our children are a source of innovation.
They learn in an informal way, cultivating creativity
and shaping their education.
We create and shape the world as it shapes us.
BRAINSTORMING and ACTION PLAN
THOUGHT PROCESS
RESULTS / TOOLS
The PIN Peer Innovative Network
Hierarchic society is slow to move and resistance to change is in its
boundaries that are the 2012 structures. In 2030 there are no societal
power ratios between citizens. The hierarchy is lateral and the complex-
ity of connections only strengthen the society and its movements. People
move and shape the society eortlessly and quickly. Decisions leading
to actions are carried out even by individuals but shape the society only
by support. There is seamless cooperation between schools, workplaces,
corporations and governments that together create Peer Innovation
Network. Dierent institutions are merely dierent modes of operation
under the same societal aim. Each citizen can give an input, idea and
innovation to the PIN-society and the peer support is manifested by ac-
tion.
The PIN promotes the idea that every one is a leverage
point of society and that will ease the connection between
dlnerent multl-level actors - lt wlll brlng the balance to so-
cietal positioning. Since issues at hands of PIN individuals
are societal, the aims are under common interests. Caring
enough about these issues will create ripple eect around
separate individuals and connect the network to be an ul-
timate social sphere, where the six decrees of separation
will be non-existing.
INNOVATION
OUTCOME 3
INNOVATION
OUTCOME 2
INNOVATION
OUTCOME 1
Network of Ideas
THE IDEATOR
Network of Stakeholders & Spaces
PEER INNOVATION NETWORK (PIN)
?
!
*
*
*
What is a PIN?
A PIN is the rst, practical step that will lead to a society where innovation is a core value. In a peer inno-
vative network people can nd other people, with additional ideas, get together to share ideas, discover
common interests, and they co-create and add value to society.
In 2030 getting value out of an idea is easy. Innovation is happening everywhere. Ideas that strengthen
each other, are connected in an intuitive way and the right people and qualities are brought together to
create value out of ideas. People actually know more than they think they know!
The PIN-concept enables the Skane region actors to see the critical mass and to then act upon it.

How does it work?
what are the steps to take to get value out of an ldea!

Issue -> idea
A P|N starts wlth wantlng to solve an lssue, or wlth a great ldea you would llke to act on - or [ust leave lt to
the open transparent knowledge capita of you community and society.
Idea -> connecting ideas
Ideator can be fed with suggestions, beginnings of an idea and open questions. The network activates itself
whenever there is critical mass around an idea in a particular region or around a particular issue.
Connecting ideas -> stakeholders
when ldeas are connected around an lssue, lt's lmportant to know who are the stakeholders - to get the
right people around the planning and action. The PIN connects these dierent people. Not only the usual
suspects, but also the uncommon ones to form uncommon pairs. We especially want to bring children into
the dlscusslon and use thelr natural ablllty of stochastlc thlnklng - to see more optlons than the usual ones.
Education can discourage the open minds of children. By giving children an important role in this PIN, their
innovative minds are encouraged and stimulated and education becomes mutually benecial in direct
way. Innovation is already a core value of children by understanding their possibilities and value in society.
These children are adults in 2030, and incorporating dierent individuals from all ages, levels and areas
of society is the natural way for them to see the world. That is why we call this a PEER innovative network.
Lverybody ls consldered as a peer: a chlld, an adult, a cltlzen, a declslon maker, a student, a worker, etc. -
basically, in us as human beings, there often lies the two opposites we lack to be able to connect.
the INNOVATION PROCESS
Network of Ideas
THE IDEATOR
Network of Actors & Spaces
PEER INNOVATION
NETWORK (PIN)
THE INNOVATION
OUTCOMES
?
!
*
VALUE
ADDITION
INNOVATION
ISSUE
IDEA
CONNECTING
IDEAS STAKEHOLDERS
ACTION PLAN
GOES AS
PLANNED
GOES
DIFFERENTLY
?
!
*
DIABETES CASE :
Actors -> action plan
All the actors work together to make an action plan. When they are all involved, they can use each others
expertise and skills to co-create an action plan out of an idea. The PIN is to be thought as scal and digital,
but to really exist in the connections.
Action plan -> value addition
When realizing the plan, dierent things can happen. A plan can work out the way it was planned or it can
work dierent as planned. Unexpected things can happen, that make the action plan even work better,
but it can also produce an unwanted result. In a PIN, the less expected is seen as a valuable result too. You
learn from it, and you try again until the issue worked upon has found its resolution. Both results are valued
ln the eyes of soclety and a deep understandlng that to socletal lssues, there are no rlght answers - but
several possible answers.
Value addition -> innovation
Finding value and use for an idea will turn an idea into innovation. Ideas are valued as seeds of change
and movement, but also treated as [ust a mass ln a matrlx untll they actlvely nd the need they lntend to
solve.
Innovation -> issue
All societal innovations, that create movement in the society will cause new issues, ideas, movements and
innovations to rise. Building a society is a never ending task, but well worth working with and for.
CONNECTING STAKEHOLDERS: SPEEDING UP SURPRISING OUTCOMES
DIABETES AS AN ISSUE
HEALTH
PROVIDERS
APP
CREATORS
ENTERTAINMENT
INDUSTRY
PATIENTS
POLICY
MAKERS
PHARMA
COMPANIES
TOURISM
GYMS &
HEALTH
CLUBS
R & D
FAMILY
MEMBERS
*
App for
maintaining
insulin
levels
Footwear designed
for Diabetics
Fun Diets
and
Games
*
*
Fun awareness
programmes
Medicine delivery systems
designed for Diabetics
while on holiday
*
FOOD
CORP
FOOTWEAR
COMPANY
*
SCHOOL
KIDS
The Ideator
In 2030 sharing ideas is totally eortless. Innovation is accelerated with-
out the use of tools. Smartphones are made redundant. That is in 2030.
Small steps lead us to utopia. Thats why we have developed the idea of
the ideator for now.
What is it?
The ideator is a location based crowdsourcing game that allows people to get rid of their ideas and share
them with others. It is an free online app that builds on the belief that innovation happens everywhere and
is accelerated by sharing. People can post their ideas, or add to the ideas of others. People can also post a
challenge to generate ideas.
Who could use it?
Everybody. Young and old. Individuals and companies. Around the globe.
Why would I use it?
Because it is fun. Because you realize that your ideas can be valuable for others. Because you want to bring
your ideas into action and realize that others can help you rene your ideas and help you bring your ideas
into action. Because you are looking for inspiration or want to know what others people come up with in
your living and working environment.
How does it work?
People send their ideas to an online application and tag their geographical location on a map. Other peo-
ple can see on the map where people had their ideas, what their ideas are and can add a suggestion to
rene the idea. Or people can use the ideas of others to bring into action themselves.
Why develop it?
Because it is a great tool to make innovation happen. Because it is a simple tool to make people more
aware of their potential to create value out of their ideas and those of others. Because it is a valuable tool
to promote cities or regions.
What is the risk of this?
There is a risk that it fails. Failure is the risk of any innovation and luckily so. Because failure is nothing but
a new opportunity to learn and improve. There is a chance that not all ideas posted will be tapped in to by
others. But the ideas will remain and at one point someone may nd inspiration in it. The applications can
be build on existing platforms such as foursquare and developing will not cost much
Workshops / Tool s Presentati on
Do-shop 20 min. (This is meant to show that our tool can be useful to everyone in their own elds.)
- 5 mln. walklng tour of our booth, whlch ls the presentatlon part
The basic idea:
- Network of ldeas: MOCK|A lnput and later the former groups
- Network of people: 8ased on abllltles
- Network of actlons: Plrst step to take - ACT|ON PLAN as a group
15 min of action (the steps in the do-shop)
- Start:
Idea input from MOCKIAS (the 1st batch and to rest of the groups the ideas 1st and 2nd group created):
well have shit loads of half-ideas and beginnings of thought
- (l mln) |deas:
Gra(s)p an idea from the idea cloud (we will form the post-its to a tag could like)
- (2 mln) Connectlng:
Form a group based on post-it colours . Take the given idea and explain how you are a right person to
work with it, how you can take the idea forward.
- (l0 mln) Actlon:
Transform your discussion to action plan: based on the notice that you represent someone who can take
the rst step and the society will support you.
- (2 mln) Addlng to the |dea cloud:
Write your ideas on a post-it and place them to the cloud
lst round: Peter, Lennart, Arlella
2nd round: Ellen, Mridu, Bruce, Sampo
3rd round: 1anne, Gospel, Hllla, Agata
WELCOME TO THE DIY PACK!
Do it yourself!
This envelope contains tools to help add value to your
ideas. Use them, share them and and tell us how to make
the process of innovation even better.
At ACSI we apply innovation skills to address challenging
real-life issues through collaboration and creative thinking
process.
MANIFEST OF AN INNOVATIVE SOCIETY
Innovation is creating new value out of old and new.
Innovation turns ideas into action. We believe the culture of
innovation is the mindset of the future and should be a core
value in society. This mindset is characterised by openness,
spontaneous connections and sharing ideas. Based on the
example of Skne we propose globally adaptable solutions
for the society. Idea sharing, peer innovative networks and
spatial links together have a potential to create societal
innovation.
WE ARE THE 2030!
In 2030 we are not afraid of failing and learning from our
mistakes. Our work is neither a place nor time. Our work is
a free choice. We cooperate in networks and communities
having fun, sharing experience, ideas and inspiration. Our
children are a source of innovation. They learn in an informal
way, cultivating creativity and shaping their education. We
create and share the world as it shapes us.
THE INNOVATIVENESS INITIATORS:
Janne Salovaara, designer/planner at Open Academy
Gospel Oparaocha, student at Aalto University
Ellen ten Voorde, policy advisor at Amsterdam East
Arilla Verheul, policy advisor at Amsterdam East
Hilla Rudanko, architect at Architects Rudanko Kankkunen
Mridu Mehta, student at Aalto University
Sampo Siki, architect at City of Espoo
Bruce Snaddon, design educator at CPUT
Agata Woznicka, project specialist at UNDP
Peter Sannestad, economic developer at Region Skne
Lennart Svensson, head of division at Region Skne
Share ideas with us through the Innovativeness FB group:
www.facebook.com/groups/innovativeness
In our group Innovativeness,
based on the example of Skne,
we tried to answer how to make
innovation a core value in
society. Here are our tools for you
to take home.
D
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W
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DO TELL US > GOSPEL OPARAOCHA gospel.oparaocha@gmail.com AGATA
WOZNICKA agata.mail@gmail.com JANNE SALOVAARA janne@jannesalovaara.
ARILLA VERHEUL ariellaverheul@gmail.com MRIDU MEHTA mridu.mehta@gmail.
com ELLEN TEN VOORDE ellentenvoorde@gmail.com PETER SANNESTAD pe-
ter_sannestad@hotmail.com LENNART SVENSSON lennartsmail@gmail.com HILLA
RUDANKO hilla@hillarudanko.com BRUCE SNADDON snaddonb@cput.ac.za
SAMPO SIKI sampo.sikio@iki. facebook.com/groups/innovativeness
I N N O V A T
I V E N E S S
FILL IN THE BLANKS
T
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[ the map ]
IDEATOR v0.1b
THE PAPER APP
#1
THE IDEATOR
#1
The Ideator is a location based crowdsourcing
game that allows people to share their ideas.
It is an app that builds on the belief that in-
novation happens everywhere and is acceler-
ated by sharing. The Ideator inspires people.
It makes the abundance of ideas visible in
space. You post your idea and tag the place
where you had it on a digital map. Others can
add value to your idea and help you bring it
into action. That is how innovation happens.
When you get an idea, mark the place where
you are right then on the Mockia map. Write
the idea on a Post-it and attach it to the Moc-
kia.
Bring your Mockias to a meeting, choose one
idea and play the Yes! Game (> card #2)
with it.
THE YES! GAME
[ the players ]
s
t
a
r
t
#2
L ET S P L AY T HE
YES! GAME
THE RULES OF THE YES! GAME
1 The rst player states an idea.
Lets build a new residential area.
2 The next player adds to the idea, stating Yes! And..
Yes! And it should have a forest in the middle!
3 Go around the table, adding to the idea.
4 When everybody has added something, you have a
concept. Now put it in action! > Card #3
Variant / The No! Card rule: If you play multiple
sessions with the same people, everyone gets a No!
card. At any time, you can play the No! card to veto
someone elses addition. Be careful when you play it,
since you only have one!
#2
P L ACE T HE PIN
[ the actors & spaces ]
t
h
e

P
I
N
#3
the INNOVATION PROCESS
Network of Ideas
THE IDEATOR
Network of Actors & Spaces
PEER INNOVATION
NETWORK (PIN)
Network of Actions
THE INNOVATION
OUTCOMES
?
!
*
P
L
A
C
E

T
H
E

P
I
N
#3
INNOVATION
PROCESS
Network of Actions
Network of Actors & Spaces
Network of Ideas
INNOVATION
OUTCOMES
PEER INNOVATION
NETWORK (PIN)
THE IDEATOR
FAIL FAST
FAIL
ACTION
RECYCLE
SHARE+
LEARN!
GO+
DO!
BIN
IT! [#5]
check
one
G
R
E
A
T
!
#4
#4
Congratulations!
You have just gone through a learning
experience! How did it go? Check one of
the boxes on the other side of the card and
proceed!
FAIL FAST
#5
IDEA RECYCLING
BIN
Put your idea in the Idea Recycling Bin for
someone else to use!
#5
If you do not have time / skills / interest for
your idea but think it might have potential, do
put it in the Idea Recycling Bin for others to
use.
You could:
Use this card and recycle it in your local Idea
Recycling Bin
tweet your idea with the hashtag #ideabin
IDEA RECYCLING
BIN
entrance
The Innovators

Mridu Mehta
Aalto Unlverslty / Helslnkl-Plnland
mridu.mehta@gmail.com
Gospel Oparaocha
Aalto Unlverslty / Helslnkl-Plnland
gospel.oparaocha@gmail.com
Hilla Rudanko
Archltects Pudanko Kankkumen / Archltect/ Helslnkl-Plnland
hilla@hillarudanko.com
Janne Salovaara
Open Academy / Deslgner-Planner / Helslnkl-Plnland
[anneQ[annesalovaara.
Peter Sannestad
Region Skne / Economic Developer / Malm-Sweden
peter_sannestad@hotmail.com
Sampo Siki
City of Espoo / Architect / Espoo-Finland
sampo.sikio@iki.
Bruce Snaddon
CPUT / Design Educator / Cape Town-South Africa
snaddonb@cput.ac.za
Lennart Svensson
Peglon Skne / Head of Dlvlslon / Malm-Sweden
lennartsmail@gmail.com
Ellen Ten Voorde
Amsterdam East / Policy Advisor / Amsterdam-Netherlands
ellentenvoorde@gmail.com
Arilla Verheul
Amsterdam East / Policy Advisor / Amsterdam-Netherlands
ariellaverheul@gmail.com
Agata Woznicka
UNDP / Pro[ect Speclallst / Gdansk-Poland
agata.mail@gmail.com
Team Facilitator:
Frank van Erkel
Amsterdam East / Amsterdam-Netherlands
compiled by agata, layout by sampo