INSTITUTE OF MANAGEMENT STUDIES - Ghaziabad Post Graduate Diploma in Management Full Time TERM IV STRATEGIC MANAGEMENT

Faculty Name: Vijendra Dhyani -----------------------------------------------------------------------------------------------------------Course Overview Strategic management, being a key area in Business Management plays a vital role in success or failure of any product/brand/organization. Strategic formulations ask for an integrated approach where in-depth knowledge of management skills is required. The students will explore their knowledge by using the concepts taught like Porters five stage model, Mckinseys 7-s framework, SWOT analysis, Ansoff Grid. The study of environmental analysis, competitors analysis and role of business ethics in strategy formulation will make them a true professional to handle different situations in corporate world. Learning Outcomes 1. To understand the basic facts, concepts and fundamentals of strategic management. 2. To understand the current scenario of market, understanding the nature & type of competition 3. To develop the skills of strategic formulation to handle different situations in corporate world. 4. To acquire the knowledge about the emerging trends in different fields of management. Evaluation Criteria Assignment/Quizzes Research Project Presentations Mid-Term End Term Exams Grand Total 10 Marks 10 Marks 10 Marks 20 Marks 50 Marks 100 Marks

SESSION PLAN CLASS 1 CONTENTS Introduction - Defining and explaining the concept of Strategy, Strategic Management process, Evolution of strategy, Nature of Business Policy, Vision, Mission and Objectives. Environment Appraisal - Concept of Environment, External environment scanning and industry analysis, Internal environment Capabilities and competencies, Environmental Scanning. ETOP & PESTLE Analysis, SWOT Analysis . McKinseys 7-S Framework, Ansoff Matrix, Strategic Analysis and choice Corporate level strategic analysis. Business level strategic analysis, BCG Matrix its significance in strategy formulation, Porters five forces model of competition. Corporate Level Strategies: Strategy formulation and situational analysis, Definition, significance, advantages and disadvantages of Grand Strategies, Stability Strategy, Growth strategy, Retrenchment strategy, Combination Strategy / Portfolio restructuring. Business Level Strategies: Introduction, Generic strategies - Cost Leadership, Differentiation, Focus Strategy, Offensive strategies and competitive advantages, Defensive strategies and competitive advantages, Matching strategy to situation, Thirteen commandments for formulating successful business strategies. Functional level strategies: Marketing strategies, Strategic innovation, Strategies on positioning, Dimensions of product policy, strategies for customer loyalty, Opportunities and challenges from globalization, Structural analysis of competitive environment. Strategic analysis and choice Criteria for evaluating strategic alternatives, the input stage, the matching stage corporate portfolio analysis. Selection of the Matrix. Structural implementation, Functional & operational implementation. Mergers and acquisitions, Vertical and horizontal acquisitions, reasons and problems in Mergers and acquisitions, Innovation, Strategic Evaluation, Operations and Control, Process of strategic control, Strategic control and environmental factors. Information for strategic control, implementing strategic control, Successful maintenance of strategic control, Criteria for evaluation Strategies to overcome failure & handling the success, Contemporary issues in Strategic Management

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Pedagogy Since the subject is vast & it demands an integrated approach of theoretical as well as practical knowledge of almost all areas of Management, the emphasis would be on encouraging the students, through case studies, to use the concepts studied in the classroom, coupled with contemporary knowledge of market to tackle different situations. The students might find themselves in No Mans land situation where only a good strategy can save them from a difficult market situation.

Text Books / Suggested Readings: Business Policy & Strategic Management: Azhar Kazmi, (TATA McGraw Hill). Demystify Strategy-Text and Cases: Amit Kapoor Strategic Planning & Management: P.K. Ghosh, Sultan Chand & Sons. Strategic Management: Srinivasan, (PHI Learning Pvt. Ltd.). Business Policy and Strategic Management: M. Jeyarathnam, Himalaya Publishing House. Business Policy and Strategic Management: Aurnob Roy, Vrinda Publications (P) Ltd. Strategic Management: John Pearce II, Richard B. Robinson, Amita Mital, TATA McGraw Hill. Strategic Management: Fred R. David, (PHI Learning Pvt. Ltd.). Business Policy and Strategic Management: P. Subba Rao, Himalaya Publishing House. Strategic Marketing Management Planning, Implementation & Control: Richard M.S. Wilson & Colin Gilligan Business Policy & Strategic Management: Jauch & Gleuck Strategic Management & Business Policy: Wheelen & Hunger Business Policy: D. Thakur Strategic Management Theory: Charles W.L. Hill & Gareth R. Jones Business Planning & Policy: Mamoria & Mamoria Business Policy & Strategic Management: Jauch, Rajiv Gupta,Glueck Business Policy & Environment: V.P. Michael Business Policy & Strategic Management: Dr. M.L. Bhasin Business Policy & Environment: P.K. Ghosh & G.K. Kapoor Business Policy & Strategy: McCarthy, Curran, Minichiello Business Environment for Strategic Management: K. Aswathappa Business Environment & Policy: Francis Cherunilam Business Environment & Policy: J. Made Gowda Essentials of Business Environment: K. Aswathappa

Class Research Project: The class will be divided into different groups. Each group will be having 5 students. Each group will be given different brand/product/market situation. The task of the group will be to use the theoretical concepts, coupled with practical knowledge to achieve the objective of the research project. Details on the topics will be discussed in class

Case Studies: Case studies will be taken from contemporary issues in real market Scenario and will be discussed in the class by considering the relevance of the real cases with the topics studied in the class.