OPEN MEDIA PROJECT

CONTENTS
2 3 4 5 10 11 13 OVERVIEW AUDIENCES / TONE & IMAGE MESSAGES LOGOS & PALETTES DELIVERABLES PRIORITY SECONDARY BUDGET & SCHEDULE

OVERVIEW
The Open Media Project represents an effort to bring community created television content directly into the peer-to-peer, many-to-many model of communication and exchange that defines the web 2.0 era. At the core of the OMP is an open-source software platform that is capable of automating much of the administrative necessities of a television station as well as systems for reserving and checking out equipment and administering classes. But the software tool is much more than an automated administrator. It also provides an avenue for the public to provide an unprecedented level of input into the programming of a local station. Once adoption of the tool reaches a critical mass at stations across the country, it will represent a sort of community driven social television network. The end goal is nothing less than the facilitation of an entirely new kind of television network that is programmed by the interests of the local media audience (with the ability to resolve all the way down to the individual level) rather than the demographically biased direction issued by the commercial profit demands of the advertising television model. Presently, the tool itself appears to have been given little branding or marketing driven design love. While each network that has utilized the OMP software tool has developed its own branding systems to varying degrees, the NPO appears to have little in the way of focus marketing assets for the product itself. In essence, there are two separate audiences that a marketing/branding effort needs to consider: the decision makers who will be making a selection between the OMP tool and their competitors, and the end users who have the potential to influence the decision makers through the power of their collective voice.

AUDIENCE / TONE & IMAGE

PRIMARY AUDIENCE: The primary audience, as discussed with the client, is typically the Station Director, or the one that will be using the software directly, therefore the importance of selling the usability of the software is key. TONE & IMAGE: The key competitors named by OMP all have very corporate software aesthetics in their websites and available marketing material. The branding package developed for OMP should markedly avoid this aesthetic. While the purchasing/ investing audience may find this look comfortable and familiar, it will not set OMP apart from other similar software solutions and it patently ignores the social identity that defined the inception of the tool. Marketing should focus on building community, educating, enabling and giving voice to the underserved and under-heard end users.

SECONDARY AUDIENCE: The secondary audience describes the financial director, or the person who will be in charge of purchasing for the station. The other significant idea here is the efficiency OMP provides to public access stations.

MESSAGE
OMP has a distinct advantage over their competition in the marketing domain in that the mission driving the development of the software tool and its implementation is objectively democratic and essentially benevolent. OMP is built on an open-source Drupal community that ultimately puts the entire power of the station into the hands of the many, rather the hands of the few.

LOGO & PALETTES

LOGO & PALETTES

LOGO & PALETTES

OPEN MEDIA PROJECT

LOGO & PALETTES

2.)

:
OPEN MEDIA
P R O J E C T

OPEN MEDIA
P R O J E C T

3.)

LOGO & PALETTES

OPEN MEDIA PROJECT

OPEN MEDIA PROJECT

OPEN MEDIA PROJECT

LOGO & PALETTES

Logos:

OPEN MEDIA PROJECT OPEN MEDIA

P R O J E C T

OPE
P R

OPEN MEDIA PROJECT OPEN MEDIA

PROJECT

OPEN MEDIA PROJECT

DELIVERABLES
PRIMARY
Logo & brand rules Website redesign 1 minute PSA / motion piece Software usability suggestions InDesign template for usability documentation

SECONDARY
Social Media package (Facebook, Twitter) Keynote and/or Power Point template Bug animation for presentations Constant Contact email template Web banner advertisement

DELIVERABLES
STORYBOARDS
Project: NPO OMP Scene1 Dialogue: Todays, media landscape is changing fast. Like never before, there is a opportunity to change public access tv into a more powerful and valuable tool. Content: Introduction to the piece. Circle ips from color to color to reveal di erent forms of media.

Transition Sketches

1. Project

2. Scene: 2

3.

Transition Sketches

DELIVERABLES
1. Project 2. Scene: 2 Dialogue: Open Access allows the setting up the tools and resources that the Public needs, to do what the public wants to do. Content: Computer transforms into tools. Camera pulls out pulling out to a person to respresent the public. 3.

Transition Sketches

1.

2.

3.

DELIVERABLES
Project: NPO OMP Scene: 3 Dialogue: Many to many communication is on the rise. The sta size of the companies are small. Instead of rely on a team of sta writers and developers to create the content for their site. Content: Graph shows up and shows the increase in many to many communication.

Transition Sketches

1. Project

2. Scene: 4

3.

Dialogue: They allow the public to

Transition Sketches

DELIVERABLES
1. Project 2. Scene: 4 Dialogue: They allow the public to create, categorize, and nd the content they want. Small public access stations can use this format to change TV how other forms of media have. Content: The graph ips over to show a small public access station. Zooms in then shows building sends out a signal. 3.

Transition Sketches

1.

2.

3.

DELIVERABLES
Project:1

?
Style Frame 1 Concept: Question Mark pulses into the scene. The dot from the question mark will fall down to create a plastic edit. Project 1

present

many to many late 90s

Style Frame 2 Concept: The graph increases over time to respresent the increase of many to many communication. Doted lines will reveal themselves over the time of the beginning to the end of the graph.

BUDGET & SCHEDULE

BUDGET
We have not yet been notified of either a general or item-oriented budget. However, focusing our efforts primarily on digital delivery of the majority of marketing communications coupled with the opportunity to deliver a psa-style information motion piece across the network developed through the project itself should help to keep costs incredibly low.

SCHEDULE
Meet with OMP / Q&A Web mock-up & Full storyboards due Complete suggested revisions

8/29

9/5

9/12

9/26

10/1

10/9
Final design files delivered to OMP

Present Logo & Design concepts

Round 2 of designs due - Discuss revisions with OMP