Beruflich Dokumente
Kultur Dokumente
INVEST IN SEOUL
SEOUL METROPOLITAN GOVERNMENT
Contents
04 06 18 24 40 52
01
1st in the World in Tariff Administration for Three Years in a Row in 2010
World Bank put Seoul at the top of the list in Trading Across Borders, confirming its global leadership position in tariff administration for three years in a row, particularly in the areas of UNI-PASS and Single Windows services.
most business friendly country in the world, up from 19rd in 2009 and 16th in 2010
19 16 8
Seoul is an attractive city brimming with arts and culture built upon her 2,000 year history as the capital of Korea with
natural beauty represented by the scenic Han River and Mt.Namsan. In terms of location, economic scale, business and living standards and growth potential, Seoul boasts competitive advantages over other Northeast Asian cities. This urban competitiveness is the reason why global investors are taking notice of Seoul.
Invest in Seoul
Section 1: IT
03:00
Seoul has favorable conditions for a single-day business Trip as there are 51 megacities whose population is over one million within a 3~4 hour flight.
World-Class Competitiveness
1 7
nesses, being located within a few hours flight from 51 cities, each with populations of over 1 million people. The capital of the Baekje and Joseon dynasties, as well as the Korean Empire, Seoul boasts a proud and rich 2,000-year history. It hosted the 1986 Asian Games, the 1988 Summer Olympic Games and the 2002 World Cup.
1~2
Dalian Qingdao
Seoul
Busan
Shanghai Chengdu
Guilin Hongkong
Taipei
BUSINESS ENVIRONMENT
10
Invest in Seoul
Invest in Seoul
Economy
Asias 4th, and the worlds 15th largest economy High growth potential Main industries: shipbuilding, semiconductors, petrochemicals, electronics, automobiles and steel Strong IT infrastructure and cutting-edge information and communications network
11
BUSINESS ENVIRONMENT
3.7%
The country expects to grow by 3.7% in 2012 amid an improvement in inventory accumulation and exports, a recovery of domestic consumption, and a drop in the unemployment rate.
Progress of FDI
Russia China India
2001
Mongolia Japan Canada U.S.A. Mexico
Amount
11,288 2007
Turkey Israel
Amount
Colombia Peru MERCOSUR Chile
10,516
FTAs in effect FTAs signed and negotiation completed FTAs under negotiation
BUSINESS ENVIRONMENT
Korea is one of the OECD countries showing the fastest and strongest recovery from the recent global recession through expansive fiscal policy and strong exports. The country showed a gradual weakening in the effects of fiscal expenditure from 2010, though it expects to grow by 3.7% in 2012 amid an improvement in inventory accumulation and exports, a recovery of domestic consumption and a drop in the unemployment rate.
(Unit : %, billion USD)
Korea (100,032km2). The city is composed of 436 communities (Dong) in 25 autonomous districts (Gu). The population of Seoul stands at 10,250,000 (as of the end of 2011), which accounts for 20.5% of the countrys entire population of 50.06 million. The population of the Greater Seoul area referring to Seoul and its surrounding Gyeonggi Province comes to 22.49 million, i.e. 44.9% of the countrys entire population.
entire metropolitan area, and the direct result of concerted efforts to create larger green areas. The Seoul Metropolitan Government aims to expand its green spaces from the present 16km2 to 19km2 per person by 2030 under a basic plan formulated to foster a pleasant environment. The 'green' efforts made by the Seoul Metropolitan Government include planting a forest in Yongsan, encouraging building owners to form green spaces on their rooftops, and expanding park green areas by 3,300km2.
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Invest in Seoul
13
Invest in Seoul
BUSINESS ENVIRONMENT
High-Intensity Marketplace
USD
26.6
(Unit : USD/m2)
South Korea offers varying degrees of land prices and rents concerning office spaces, depending on the area. Seoul and its vicinity maintain a high level of land prices and rents. The Gangnam Finance Center building in Seoul offers office rents at USD 26.6/ m2, the highest level in the country.
Education
In Seoul there are about 400 technical colleges, universities and graduate schools. The number of courses opened in these institutions totals over 7,000, and high-caliber talents are nurtured there to become leaders in a variety of specialized fields. Colleges Number Number of students Number of R&D center 10 64,142 448 Universities 37 434,021 Masters degree courses at graduate schools 351 117,286 4,075 PhD courses at graduate schools 351 26,339
Location Seoul Gyeonggi Province Gangwon Province Jeolla Provinces Gyeongsang Provinces
Land prices 4,007 983.3 77.3 South North South North 157.4 168.5 698.3 205.8
Name of industrial complexes Seoul Digital Sihwa Bukpyeong Yeosu Gunsan Changwon Gumi
Source : Annual Report on Education Statistics 2012 (Gyoyuk Tonggye Yeonbo), Ministry of Education, Science and Technology
Labor Unions
In Korea, there were 4,420 labor unions as of the end of 2010 and 55 industrial federations or unions, though there has been a decrease in the number of labor unions and their members since 2007. Most of them are members of the Korean Confederation of Trade Unions (KCTU) and the Federation of Korean Trade Unions (FKTU). Labor disputes in Korea now stand at just 65 a year. With a low ratio of manufacturing companies, Seoul has about 14 disputes only per year.
BUSINESS ENVIRONMENT
4.7~13.9 4.5~10.1
Source : Daum Real Estate/Naver Real Estate (as of September 2011) and Office Market Report (as of the 2nd quarter, 2011)
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Invest in Seoul
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Invest in Seoul
19.3%
In terms of tax as a share of GNP, Korea (19.3%) ranks 5th from the bottom among the OECD countries. (The average share of tax as a proportion of GNP for OECD countries: 24.8%)
Labor Cost
(Unit : USD)
Tax
In terms of tax as a share of GNP, Korea (19.3%) ranks 5th from the bottom among the OECD countries. (The average share of tax as a proportion of GNP for OECD countries: 24.8%)
Monthly average wage Business executives Professionals Office workers Employees in service sectors Machinery operators Menial workers 4,601.9 4,675.3 2,315.0 1,367.3 2,324.5 1,353.5
Source: Statistics Korea(2009)
Corporations Individuals
For all corporations: 10% of corporate tax and income tax USD 45 for all private business owners / USD 9 for all individuals 10% of supply price (0% for exports)
2.90%
Basic customs duties: 8% Average customs duties for industrial products: 6.9% For agricultural produce or products in protected sectors: 18~50%
Source: Korea Institute of Public Finance (KIPF)
Unit kwh m3 m3
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Invest in Seoul
17
Invest in Seoul
Water
BUSINESS ENVIRONMENT
118
The number of college graduates in Seoul is 118 people per population of ten thousand, overwhelming all other Asian cities.
Competitiveness of Seoul
The land to build factories on is slightly more expensive in Seoul than in other main Asian cities. The office rent in the city is the lowest among the cities. Wages rank near the middle of the regional average.
(Unit : USD)
Seoul Price for sites to be used for factories(m2) Office rental rates(m2) 983.3 22.3~ 26.6 2,388.4 118
1.12% 1.12%
Industry
Electricity and Gas griculture, dairy farming, A fishery and mining Manufacturing Service
Size
More than 100 million 1 million~USD10 million USD10 million~USD100 million Less than USD1 million
8.97%
BUSINESS ENVIRONMENT
4.76% 4.76%
BUSINESS ENVIRONMENT
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Invest in Seoul
19 Business Type
M&A-type Greenfield-type USA China
Country
Pakistan Japan Others
73.1%
34.7%
Invest in Seoul
Living Environment
Seoul Schools based in the USA or the UK Chinese schools Japanese schools Others Total 10 3 1 5 19
Busan 2 2 1 1 6
Total
26 18 2 6 52
Source : MKE
ongsan International School of Seoul Y (Constructed in 2006) MC Japanese School in Seoul D (Constructed in 2010) ulwich College Seoul D (Constructed in 2010) MC USA The Dwight School D (To be constructed d in 2012)
Residential Facilities
Seoul has been operating apartments for rent for foreign residents since 2008, while plans are in place to build more units.
LIVING ENVIRONMENT
DMC VILLE Scale: 175 homes in 4 building units Site Area: 9,313m2, Gross Floor Area: 30,498m2
Medical Facilities
The country has 38 general hospitals where foreign citizens can receive medical services. 12 are located in Seoul and provide round-the-clock service to foreign citizens. At the Seoul Foreigner Support Center, volunteers are ready at all times to assist foreign citizens requiring medical services. The countrys national health insurance system is run for all people. Foreign citizens or ethnic Koreans staying in the country are also legally required to subscribe to the insurance system, if they are employees of a business falling under a given category or public employees, including teachers. Foreigners who have subscribed to the national health insurance may receive medical services at any hospital or clinic. A medical insurance subscriber pays 20% of the medical charge in the event of hospitalization or 30~50% as an outpatient.
Korea is noted as an information technology (IT) powerhouse. The countrys high-speed Internet penetration rate stands at 89.8%, the highest level among the OECD countries (2011). The country has a well-developed telecom system, including the Internet and mobile phone, but telecom charges are a little higher than those in other major countries.
(Unit : USD)
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Invest in Seoul
Phone Basic monthly Mobile phone Basic charge for subscription fee charge for phone subscription fee mobile phone 55.9 2.3~4.9 KT 22.4 SKT 36.9
Additional 0.02paid per 10 seconds
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Invest in Seoul
11.2
LIVING ENVIRONMENT
Telecom Network
Living Environment
Tokyo
According to a survey of 108 long-term foreign residents of Seoul(having resided in Seoul for 5-10 years) conducted by McKinsey in October 2010, Seouls urban competitiveness is continuing to improve in most areas. Infrastructure
17% 46% 86% 52% 84% 92%
559~2,607
4,440
512~878
2,597~5,844
3,289~
Business environment
2% 14% 33% 10% 18% 40%
Medical system
Foreign citizens are not allowed All people should to subscribe subscribe to to the national Medisave. medical insurance system.
There is no national medical insurance system, but they can use national hospitals at reasonable rates. Well-developed network of public transportation (Subways, intracity buses, and trams) Taxi: 2.58 Subway: 0.45/ section Intra-city bus: 0.32/section
Well-developed network of public transportation, but charges are very high. Taxi: 9.4 Subway: 2.2/ section Intra-city bus: 2.6 (basic charge)
Living environment
33% 41% 62% 11% 13% 37% 22% 30% 49%
Taxi: 1.54 Subway: 0.31/ section Intra-city bus: 0.15 (basic charge)
10 5 now years years ago ago [Natural environment/ population levels, climate]
LIVING ENVIRONMENT
Excellent
Above average
41 32 38 21
22
37 33 42
22
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53% 43
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Accommodations
Area Hotel Westin Chosun Seoul Millennium Seoul Hilton Jung-gu The Plaza Hotel Shilla Hotel Hotel Lotte Grand Ambassador Seoul Yongsan-gu Gwangjin-gu Seodaemun-gu Seocho-gu Grand Hyatt Seoul Sheraton Grand Walkerhill Seoul Grand Hilton Seoul JW Marriott Seoul Hotel Hotel Ritz-Carlton Seoul Grand Intercontinental Seoul Park Hyatt Seoul Gangnam-gu
LIVING ENVIRONMENT
(Unit: USD)
Website http://www.echosunhotel.com/ http://www.hilton.co.kr/ http://www.hoteltheplaza.com/ http://www.hotelshilla.net/ http://www.lottehotel.com/ http://grand.ambatel.com/ http://www.grandhyattseoul.co.kr/ http://www.sheratonwalkerhill.co.kr/ http://www.grandhiltonseoul.com/ http://www.jw-marriott.co.kr/ http://www.ritzcarltonseoul.com/ http://www.grandicparnas.com/ http://www.parkhyattseoul.co.kr/ http://www.iccoex.com/ http://www.renaissance-seoul.com/ http://www.imperialpalace.co.kr/ https://novotel.ambatel.com/ https://www.mayfield.co.kr/ https://novotel.ambatel.com/ https://www.lexingtonhotels.com/ To be opened in Dec. 2012.
Minimum charge 284 295 244 258 267 241 230 209 189 248 550 266 325 243 243 224 171 152 143 118 Source : hotel.com
Seoul Global Center, a One-Stop Administrative Services for Foreign Residents of Seoul As part of an effort to improve living conditions for foreigners, Seoul Metropolitan Government launched the Seoul Global Center in 2008, offering comprehensive and in-depth services to help foreigners adjust to living in Seoul, free of charge. In addition, foreigners can use the Seoul Global Village Centers conveniently located at seven foreign resident communities across the city. Comprehensive Multilingual Counseling Services
Available Languages-Korean, English, Japanese, Chinese, Vietnamese, Mongolian, Tagalog and Russian
Counseling service on living in Seoul : education, housing, medical service, transportation, consumer services and banking ounseling on matters related to life issues such as C professional consulting service: labor, legal issues, taxes, real estate, etc. n-site consulting services are provided on Wednesdays O of Sundays in areas which are densely populated by foreigners eoul Town Meeting(A venue for collecting opinions to S improve the life of foreign residents in Seoul)
COEX Intercontinental Seoul Renaissance Seoul Hotel Imperial Palace Hotel Novotel Ambassador
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25
Invest in Seoul
Korea is one of the OECD countries showing the fastest and strongest recovery from the recent global recession on the
back of an expansive fiscal policy and strength in exports. The country showed a gradual weakening in the effects of fiscal expenditure from 2010, but expects them to grow by 3.7% in 2012 amid an improvement in inventory accumulation and exports, a recovery of domestic consumption, and a drop in the unemployment rate.
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Invest in Seoul
Section 1: IT
27
Invest in Seoul
Section 1: IT
INDUSTRY _ IT Industry
Ranking
Score 39.04
Sweden 3
30.11
Australia 5 28.63 global DRAM, mobile phone, TV and smart phone mar-
kets has7increased, while its global no. 1 position in Nand Finland 28.41 smart phones in particular, its world market share inFrance 10 26.66
Korea 19 creased from 4.2% in 2009 to 7.8% in 23.60 and its world 2010, U.K. 9
28.52
Singapore 8 27.90 flash and LCD panels has been maintained. Regarding
26.75
17.8
19.6
20.8
22.0
21.3
Ranking
U.S.A. 1 Denmark 2 Sweden 3 Canada 4 Australia 5 Switzerland 6 Finland 7 Singapore 8 U.K. 9 France 10 Korea 19
Score 39.04 31.85 30.11 29.26 28.63 28.52 28.41 27.90 26.75 26.66 23.60
166.9
176.8
185.1
202.8
205.3
1 2 4
1
17.7
37.5 17.9 41.5 17.9
19.7
21.7
44.3 19.7 46.8 21.7
23.0
23.0 49.8
24.4
24.4 53.1
23.6
23.6
54.2
1 2 4
DRAM
Nand Flash
TVs
227.5 224.7 205.1 227.5 195.9 224.7 184.9 In 2009, production size by sector was as follows: information communication device & application platform, USD 205 180.0 205.1 195.9 154.5 184.9 180.0 billion (73.1%); telecommunication service, USD 54 billion (19.3%); and SW, USD 21 billion (7.6%). The compound annual 6.7 6.5 6.3 154.5 growth rate from 2003 to 2009 for these sectors was: information communication device & application platform, 6.7%; 19.3% 5.0 IT industry production, 6.5%; telecommunication service, 6.3%; and SW, 5.0% 58.8 46.0 49.1 41.6 60.0 51.9 55.2 41.6 46.0 49.1 58.8 60.0 51.9 55.2
17.7
1 3 3
7.6%
IT Industrial Production in 2009
73.1%
(Unit : %)
IT Industry, the Driving Force behind Recovery 5 from the National Economic Crisis
Although the global IT market recorded negative growth (-4.5%, Gartner) as a result of the global economic crisis in 2009, IT industrial production in Korea grew by
Infrastructure Competitiveness Competitiveness Infrastructure Development (2008) (2008) (2009) (2009) (2010) sis. The portion of the IT industry contributing
19.3% 7.6%
6.3
19.3% 7.6%
SW
6.7 6.3
6.7
6.5 5.0
5.0
6.5
INDUSTRY _ IT Industry
DRAM
Nand Flash
TVs
2 5 8
1 3 3
1.1%, helpingIT the country overcome the economicElectronic criICT IT Potential IT ICT
(2010) to real
73.1% 73.1%
20% 0%
Government
GDP in Korea increased from 9.5% in 2007 to 10.4% in 2009. The contribution of the IT industry to GDP growth increased from 24.3% in 2008 to a staggering 216.3% in 2009. Helped by the IT industry, Koreas GDP moved from negative growth to record a growth rate of 0.2%.
Electronic Government (2010)
44,484 30,320
15,510
1% 15%
SW
36,952
30%
31%
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Invest in Seoul
11%
22,742
SW
29
Invest in Seoul
Source: Information and Communication Services KAIT (2010.4) / Information and Communication Devices and SW KEA (2010.4) 29% 9,922 Information and Communication Devices and Application Platforms
29%
ICT IT IT Potential IT ICT Infrastructure Competitiveness Competitiveness Infrastructure Development (2008) (2008) (2009) (2009) (2010)
The growth rate of the Korean IT industry is around 3 times that of real GDP.
28%
27%
3%
Total
1% 15%
20% 20% 1%
0%
0%
72%
73%
71%
71%
15%
36,952
44,484
31%
9,922
22,742 29%
30,320 30%
INDUSTRY _ IT Industry
INDUSTRY _ BT Industry
Ranking
U.S.A. 1 Denmark 2 Sweden 3
profit structure.
1,200 1,000 800 600 400 200 0 -200
(Unit : million USD)
innovation agenda, which is called Smarter Planet. Korea, perhaps more than any other country, agrees with the idea that a smart system makes a smart world, and is very active in the Smarter Planet program. IBM Korea believes that an environment in which the IBM vision can be realized is the greatest potential offered by the Korean market.
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2002
2003
2004
2005
2006
2007
2008
2009
2010
INDUSTRY _ BT Industry
% 18.2 R CAG
4,083
5,560 5,087
5.0% AGR 1 C
2,477 1,633 844 2,945 2,024 921 3,389 2,354 1,035
in 2009, that of bio food decreased from 43% to 27.7% in the same period, indicating that the share of more technicallyoriented bio medicine is increasing rapidly.
3,824
4,330
1,247
2006
Domestic
2007
Export
2008
2009
2010
2006
Domestic
2007
Export
2008
2009
2010 Chemical
Environment Bioassay/ Bioinformatics Others Total
% 18.2 R CAG
4,083
INDUSTRY _ BT Industry
5,560 5,087
5.0% AGR 1 C
3,389 2,354 1,035
4,330 3,083
In 2010, 32,004 people were employed by 913 companies in the BT industry in Korea, indicating an average of 35 em-
1,247
Personnel Distribution by Diploma in the BT Industry in Korea in 2010
(Unit: persons / %)
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Invest in Seoul
Domestic
Export
Domestic
Export
Total
Persons Percentage
1,872 5.8
7,106 22.2
11,979 37.4
11,047 34.5
32,004 100
Invest in Seoul
2006
2007
2008
2009
2010
2006
2007
2008
2009
2010
PhD
MS
BS
Others
Total
33
INDUSTRY _ BT Industry
1,200 1,000 800 600 400 200 0 -200
Cultivation of BT Industry Using Seoul Bio Investment Fund and Strategic Alliances
In April 2011, Seoul Metropolitan Government signed an MOU for Mutual Cooperation in Biotechnology and Cutting-edge Technology with Massachusetts, the home of the Boston Bio Cluster, one of the worlds top three bio clusters, to share BT industry development know-how and exchange information on the intensive cultivation of the BT industry. Seoul Metropolitan Government makes long-term investments in emerging small bio ventures and medicine companies with the aim of nurturing globally competitive bio star enterprises and creating sustainable, high quality jobs. Seoul Metropolitan Government has secured a USD 90 million Seoul Bio Fund (Seoul Global Biomedical Fund) and invested in six companies as of July 2012. It is open to further investments in this field.
2002
2003
2004
2005
2006
2007
2008
2009
2010
2002
2003
2004
2005
2006
2007
2008
2009
2010
Industry Kang Stem Holdings Earlogic Korea Crystal Genomics Inc. PCL Inc. Pathway Genomics Pharmapcine Stem Cell Medicine Hearing Diagnostic New Drug Development Vitro Diagnostic Reagent Personal genetic reports Antibody New Drug
Investment GMP facility, clinical trial, R&D Manufacturing diagnostic equipment New drug development cost Operation cost and product development Operation cost and marketing cost Product development, patent cost
of Novartis as one of five emerging growth markets (EGM), primarily because the country is experiencing faster onset of an aging population compared to other countries such as Japan. As 99% of Koreans are covered by health insurance, we expect that the demand for high quality drugs will increase as the nations medical services grow and develop in line with the rapid pace of ageing population. Koreas drug market particularly has the outstanding potential in innovative new drugs and R&D, as the market is divided into new drugs produced by global drug companies (35%) and generic drugs (65%).
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INDUSTRY _ BT Industry
12nd largest in the world and has become one of the most important markets in Asia. It has also caught the attention
INDUSTRY _ GT Industry
GT Industry Centered on Solar Energy, Wind Power, and Water Treatment Markets Solar Cell Energy Market Trend Renewable Energy Supply Status
(Twh) Supply (%) Solar heat
INDUSTRY _ GT Industry (Unit: thousand toe)
Concerning the renewable energy support policy, in 2001 the Korean government disposed the FIT (Feed in Tariff) executed since it enacted the Act on the Promotion of the Development, Use and Diffusion of New Renewable Energy in 2005. It now plans to convert to the RPS (Renewable Portfolio Standard) beginning in 2012. The annual mandatory ratio of RPS supply obligator will start from 2.0% and increased by 0.5% each year until 2016, and then by 1.0% each year to reach 10.0% in 2022.
2005 4,879.20 2.1 34.7 3.6 181.3 3,705.50 918.5 32.5 2.6 0.5
2006 5,225.20 2.2 33 7.8 274.5 3,975.30 867.1 59.7 6.2 1.7
2007 5,608.80 2.4 29.4 15.3 370.2 4,319.30 780.9 80.8 11.1 1.8
2008 5,858.50 2.4 28 61.1 426.8 4,568.60 660.1 93.7 15.7 4.4
2009 6,086.20 2.5 30.7 121.7 580.4 4,558.10 606.6 147.4 22.1 19.2
Solar cell Bio Waste Hydraulic Wind Power Geothermal Hydrogen and fuel cell
Although the market size and technical competitiveness of Koreas wind power industry are still vulnerable, the Korean government and local municipal administrations are preparing plans to develop coastal wind power complexes to secure technical self-sufficiency and sizable amounts of renewable energy by diffusing Korean-made wind power generation systems. Moreover, shipbuilding companies like Daewoo Shipbuilding, Hyundai Heavy Industries, Samsung Heavy Industries, and STX Offshore & Shipbuilding, in addition to Unison, Doosan Heavy Industries and Hyosung, are planning aggressive R&D and investment in the wind power business. As such, the creation of global leaders in the field of wind power generators is also expected in Korea in the future, since the above-named businesses are actively involved (R&D, facility investment and M&A); it is easy for Korean shipbuilders, which lead the worldwide shipbuilding industry, to enter the market as the applied technology for the blades of window power generators is similar to that of the propellers that drive ships. Furthermore, it will be possible to create synergy with the relevant industries, such as the machinery industry, within a relatively short period.
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INDUSTRY _ GT Industry
INDUSTRY _ GT Industry
INDUSTRY _ NT Industry
Korea, an NT Powerhouse
The worldwide nano convergence market is expected to grow to USD 2.95 trillion (USD 1.5 trillion if semiconductors are excluded) by 2015. In Korea, the market is expected to show a rapid annual growth rate of 22.6% until 2020. Korean nano technology is ranked no. 4 in the world in terms of competitiveness, and is particularly outstanding where nano processes, nano parts, and systems are concerned. More than 50% of domestic nano technology companies are engaged in the nano parts business, which ranks a strong fifth in the world in terms of competitiveness as it is moving into a maturity period with an approximately 60% level of original technologies compared to other advanced countries. Dramatic growth of the local new materials market is also expected along with accelerated penetration into local markets by multinational companies armed with nano-based convergence technologies in the following areas: Hybrid cars, airplanes, and wind power plants; smart textile clothing; home networks; WIG ships; and artificial intestines.
thereafter to USD 173 million in 2007 and USD 165 million in 2008.
resources for nano and nano-related technologies. It offers a favorable environment for the development of innovative
(Unit: thousand USD)
for companies to participate in public urban projects that could create demand for the related industries using NT. In terms of the NT support environment, Seoul enjoys higher network competitiveness in Korea than other regions of the country given that many excellent educational institutions and world-class enterprises are based in the city.
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20.8
23.0
22.0
24.4 23.6
21.3
185.1
205.1 224.7
202.8
227.5
205.3
content as one of the 10 Next-Generation Growth Engines. It built digital content production collaboration centers in the metropolitan areas to share equipment and to improve the production environment for companies. It also subsidized
1,200 The government is also working on digital content-related information creation and analysis, research on methods to 1,000 improve the business environment in a changing market and other policy support that can help the industry. 800 600 400 200 0 -200 2002 2003 2004 2005 2006 2007 2008 2009 2010
the Multimedia Technology Support Center in Jeju and Gwangju, where digital content industry infrastructure is weak.
49.8
55.2 58.8
53.1
60.0
54.2
6.3
PC games 6.7
6.7 3,068
10 0.3%
6.5
Total
5.0 128
5.0
73.1%
73.1%
3.2%
0.5%
Portion of Channel
On-line Mobile
1% 15%15% 3% 3%
1%
20% 20%
0% 0% 11% 11%
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Invest in Seoul
30,320 22,742 22,742 30% 29% 29% 15,510 15,510 29% 9,922 29% 9,922 27% 27% 28% 28%
72% 73% 71% 71%
36,952 30,320
44,484 36,952
31% 30%
44,484
31%
140 120 100 80 60 40 20 0 -20
this regard. Above all, we are experiencing significant changes in the game platform field because of the rapid spread of smartphones since 2010. Such an accelerated expansion of new infrastructure will ultimately lead to the development of wide range of games and contribute to an increase in demand both at home and abroad. I anticipate a dramatic boost to Koreas game industry once Latin America, Africa and Russia equip themselves with
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Invest in Seoul
70%
69%
2002
2003
2004
2005
2006
2007
2008
2009
2010
50% 50%
Seoul is developing diverse policies and expanding support to develop itself into a first rate business city and emerge as
Invest in Innovation
the preferred choice of investors. Leveraging high-caliber human resources and Koreas leading edge in information communication technology, Seoul is pursuing groundbreaking projects such as the Magok District , DMC, Gongneung District, Yeouido International Finance Centre, Yongsan International Business District to drive future growth.
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Invest in Seoul
Section 1: IT
43
Invest in Seoul
Section 1: IT
INDUSTRIAL SITES_Magok
Magok District
Accessibility
The Magok District is directly connected to Incheon International Airport and Gimpo International Airport through the metropolitan road network. It is located at the heart of Northwestern Seoul. Subway lines 5 & 6 run through the area, as does the railway to Inchon International Airport. Most notably, the area is right alongside Gimpo International Airport, which covers all domestic flights plus flights to five Asian cities in the region. All of the flight destinations from Gimpo are within the single-day business range. Also, the Magok District is reachable from Beijing, Shanghai, Osaka and Tokyo within about two hours, surely making it one of the best locations in which to do business in Northeast Asia.
Gimpo Airport 12.46km(20minutes) Seoul City Hall 10.36km(20minutes)
Types of Business in the District High-tech Industrial Complex(770,922m2): Priority is given to R&D companies specializing in IT, BT, GT and NT. Business Complex(325,571m2): Financing, insurance, convention, R&D, business services, telecom and
broadcasting
Located in southwestern Seoul, the Magok District is an environmentally-friendly knowledge industry cluster Seoul City Hall where cutting-edge technology industries using IT, BT, GT and NT coexist with organizations specializing in Gimpo Airport 7.07km(17minutes) 17.99km(30minutes) international business. It is a future-oriented town that will connect Seoul to the rest of the world.
Incheon International Airport 53.63km(55minutes)
Major Companies that Will Move into the Seoul City Hall Magok District 5.12km(15minutes) LG and Kolon are set to move into the zone
With the conclusion of agreements with the two outstanding anchor companies, the reputation and value of the zone has been incontestably reconfirmed. A great integration effect between the anchor companies and SME venture businesses is anticipated. The LG Consortium has presented its vision for a next-generation convergence R&D hub, which will become a next-generation growth engine. It has confirmed the execution/implementation of a USD 3,610 million investment plan in the Magok District by the end of 2012. The area secured by the LG consortium occupies 58%, or 133,588m2 of the total area required. LG plans to conduct research and development for next-generation growth engine businesses here and to create a pan-business R&D center. The Kolon Consortium has presented a business plan focusing on water treatment, energy and biotechnology. It will be based on an 11,729m2 site.
INDUSTRIAL SITES _ Magok
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Invest in Seoul
Magok-dong & Gayang-dong, Gangseo-gu, Seoul 3,665,336m2 reation of an advanced IT C BT GT NT convergence technology R&D center; establishment of an international business complex; and development of a cluster of sophisticated industries through the T/T by universities and research institutes or establishment of start-ups reation of a cluster of high-tech companies aiming at attracting C next generation growth engine industries; development of an international business complex and construction of a residential complex Investment methods Participation in development through land purchases Gimpo Airport 6.43km(20minutes) Land for R&D or IT BT GT NT is available at low prices. Incheon International Construction of buildings with purchased land or rental of offices Airport 46.05km(47minutes) Selling in lots will begin in earnest on second half of 2012
Seoul City Hall 13.25km(30minutes) Gimpo Airport 36.12km(54minutes) Incheon International Airport 71.97km(77minutes)
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Invest in Seoul
INDUSTRIAL SITES_DMC
Easy Access to Northeast Asian Markets
The DMC is accessible from Incheon International Airport, the hub of East Asia, within 30 minutes either by highway or express railway. A huge East Asian market of 1.7 billion people can be reached in just two hours from the DMC.
Cutting-edge IT Infrastructure
Citizens within the DMC complex can access the Internet free of charge through a wireless high-speed fiber optic network anytime anywhere. The DMC is equipped with the worlds fastest high-speed telecom network and IT infrastructure
The DMC, or Digital Media City, is an advanced digital media entertainment(M&E) cluster currently under construction in the Sangam Zone on a 569,925m2 site in Northwestern Seoul. The project is led by the Seoul Metropolitan Government and is scheduled for completion in 2015. At present, 350 advanced M&E and IT businesses are located and over 25,000 people work in the DMC. By 2015, over 600 businesses will have been operating there with at least 60,000 employees working there.
Internet
Korea.com Communications
INDUSTRIAL SITES _ DMC
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Others
Korea Trump GmbH, EBM Papst Korea, Multivak Korea, Renew System, Daesung Global Network, The Federation of Korean Information Industries, NIPA
Invest in Seoul
Land Development Area, Sangam New Millenium New City, Mapo-gu, Seoul 569,925m2 (Business Area : 335,134m2 / Public Area: 234,791m2) 2002~2015 The Seoul Metropolitan Government edia industry including broadcasting, movies/animation, games, M music, digital education and any businesses involved in R&D for entertainment-related technologies or the production and distribution of digital contents Businesses distributing or consuming digital contents Gimpo Airport Software or other IT-related service businesses 12.46km(20minutes) IT, BT or NT R&D or manufacturing
Film IT BT HW SW Finance
Seoul City Hall 10.36km(20minutes)
Communications Pantech, LG U+
Woorifis, Hansol PNS, Hansolinticube, Korea Electronics Technology Institute, I-gene, Environment Bio, Advanced Bio Technology, Benebiosis SRC Hyundai Card, Daesung Holdings, IT Business Unit, Naupil, Core Gate, Nectar Soft, Damon Easy Certi, Hun IT, E-Sum Tech, Access Seoul, DS Ivy, I-Yuno Global, C-Square Soft, Podivision, Mogens Lab, Bit Rust, In Media Daesung PE Humancontents , Mediact, The Federation of Korean Information Industries, Hansol Education Korea Creative Contents Agency, Korea Federation of Copyright Organizations, Ministry of Culture and Tourism Intellectual Property Division, Korea Broadcast Publishing, Muha Digital
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INDUSTRIAL SITES_Gongneung
Gongneung District
Seoul Metropolitan Government aims at establishing an R&D network particularly in such areas as IT-NT convergence, electricity, bio, nuclear and medical industries through technical development, human resources development and industry-academia cooperation. Ultimately the city government pursues a greater balanced development between its districts while contributing to the technical development of the country through the successful expansion of DMC. The Seoul Metropolitan Government plans to attract more than 50 global enterprises with top notch technologies, create 2,000 jobs by 2014, train more than 200 personnel, and create a USD 913 million market in the NIT parts and equipment industry.
Gimpo Airport 12.46km(20minutes) Seoul City Hall 10.36km(20minutes)
Phase I
Contents eoul National University of Science & Technology (83,905m2) at 172 S Gongneung-dong, Nowon-gu, Seoul 0,872m2 (A 12-storey headquarters building with one basement floor 3 & two other buildings) 2004 ~ 2008 (5 years) eoul Metropolitan Government, SeoulTechPark, KEPCO, Nowon District Office, S Ministry of Knowledge Ecnomy Construction of NIT-related R&D centers and establishment of educational facilities
23,140m2 (10 floors including the basement floors) be completed in 2014 To eoul Metropolitan Government, SeoulTechnoPark. KEPCO, Nowon Disrict Office, S Ministry of Knowledge Economy xpansion of the Industry Technology Complex E (and establishment of the Smart Grid R&D Center) ano, IT convergence, electricity, biotech, nuclear medicine industry N (at a future-oriented technology complex in northeastern Seoul for R&D and human resources development) USD 43 million(KEPCO budget)
Gongneung-dong, Nowon-gu, Seoul 172 114,512m2 Nano, IT convergence, electricity, biotech, nuclear medicine industry
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Invest in Seoul
Gimpo Airport 6.43km(20minutes) Incheon International Airport 46.05km(47minutes)
Seoul City Hall 13.25km(30minutes) Gimpo Airport 36.12km(54minutes) Incheon International Airport 71.97km(77minutes)
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The Gongneung Future Industry Technology Complex is a strategic project being promoted by the Seoul City Hall Seoul City Hall Gimpo Airport 5.12km(15minutes) Seoul Metropolitan Government to create a NT, IT R&D Complex and a Subminiature Complex System Gimpo Airport 7.07km(17minutes) 21.49km(30minutes) 17.99km(30minutes) Technology Development Complex in the Gongneung area of northeastern Seoul. The comprehensive complex is being built for the purpose of developing NIT-related businesses, promoting joint development Incheon International Incheon International Airport Airport with other industries, and creating a synergy effect across the overall industry. 57.29km(54minutes) 53.63km(55minutes)
Phase II
Contents EPCO Central Education Institute (31.417m2) at 170-2 K Gongneung-dong, Nowon-gu, Seoul
Yeouido
Type Overview
Seoul City Hall The nations Best Financial District Infrastructure Gimpo Airport 10.36km(20minutes) 12.46km(20minutes) are 42 of the capitals Of the 291 financial institutions based in Seoul, 93 are headquartered in Yeouido, as 68 asset management companies and 8 of its 11 futures companies. As such, the region has sufficient Incheon International infrastructure to further expand the asset management-centered financialAirport district and is regarded as the 40.10km(46minutes) countrys best financial district heavily concentrated with the related financial companies.
Description Developer : Seoul Metropolitan Government and AIG Global Real Estate Development Location : 23, 23-1 Yeouido-dong, Youndeungpo-gu Building area : 504,880m2 / Two IFC(29 floors) : 61,870m2 / Three IFC(55 floors) : 128,964m2 onstruction of focal point of the financial industry cluster in Seoul and landmark C facility representing the financial infrastructure in Seoul cquisition of the infrastructure required to attract global financial institutions A and multinational companies evelopment of an efficient network for the financial industry and related D industries such as legal and accounting
Purpose
Expected tenants
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Gimpo Airport 17.99km(30minutes)
Focal point of the financial industry cluster and financial infrastructure landmark Global financial institutions and multinational companies Financial industry, law, accounting and other related industries
Invest in Seoul
8 global financial institutions, consulting companies and others have signed con2 tracts to move into DMC, including One IFC (International Finance Centre), Bank of New York Mellon, Daiwa Securities Group Inc. and Deloitte Consulting. lated to open their doors at the end of August 2012 are IFC Mall, CGV Cinemas S (multiplex movie theatres), Youngpoong Bookstore and 110 premium brands, including ZARA and H&M. Scheduled to open in November 2012 is the Conrad Hotel, a subsidiary of the Hilton. egotiations are under way with other global financial powerhouses, including global N accounting, consulting and law firms.
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INDUSTRIAL SITES_IBD
Yongsan
Type
Description promote advancement of the industrial structure by expanding deregulation and To performing the deregulation test bed role for different fields to prepare for the market opening o expand open zones to strategically attract foreign investment T (Development of a system that provides the best environment for foreign investment and ensures a high degree of competitiveness) Business consulting (accounting, legal services, intellectual property rights, licensing, and technical collaboration for prompt business) Information interchange and PR (conventions, international meetings, and PR hall) ducation and R&D (international business education and research with working-level E professional development programs) Multi-purpose complex with the aim of becoming a global IT, financial and tourism hub Development goal for financial industry sset management-centered development by attracting global top 50 asset A management companies onstruction of an Asian financial hub that surpasses Hong Kong and Singapore by C attracting the regional headquarters of global top 50 asset management companies as well as investment banks and international financial institutions evelopment of an Asian financial hub and gradual advancement as a global financial D hub to rival New York and London
Support
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Invest in Seoul
Seobuicheon-dong, Hangnaro, Yongsan-gu, Seoul 565,109m2(including the adjacent rail yard) rade A offices, shopping malls, hotels, recreational facilities, G department stores, designer boutiques, convention centers, etc. To Construction period be completed in 2012
Gimpo Airport 17.99km(30minutes) Seoul City Hall 7.07km(17minutes) Gimpo Airport 21.49km(30minutes) Seoul City Hall 5.12km(15minutes)
Future plan
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Invest in Seoul
Seoul City is The Yongsan International Business ComplexHall the worlds largest multi-purpose complex project, being Gimpo Airport 10.36km(20minutes) 12.46km(20minutes) 5.6 times the size of Roppongi Hills in Japan and twice that of Canary Wharf in the UK in terms of its architectural area. The project has been conceived to enhance the international competitiveness of Seoul. Incheon International With this project, Seoul Metropolitan Government plans to induce the balanced development of Seoul by Airport 40.10km(46minutes) moving some of the development factors currently concentrated in Kangnam to Yongsan and to nurture it into a center of international business by developing the only available large plot of land in the Seoul urban area.
Purpose
The Seoul Metropolitan Government is preparing various benefits so that international investors and companies can
Invest in Success
invest in Seoul flexibly and more conveniently. Due to Seouls strong business infrastructure and high growth potential, more than half of the Fortune 500 companies and over 10,000 international companies are carrying out their corporate activities in Seoul.
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Invest in Seoul
Section 1: IT
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Invest in Seoul
Section 1: IT
INCENTIVES
Step 1
Step 2
Remittance of FDI funds to Korea and conversion and currency exchange (To be handled within 2~3 days)
In principle, investment funds should be remitted to Korea through a foreign exchange bank or the customs office in the name of the foreign investor. Funds from a source within the country are not recognized as FDI.
Step 3
Applicable law
Foreign Exchange Transactions Act Foreign corporation Profit making is not allowed
Type of corporation Local corporation Range of business activities Minimum required capital
Profit-making activities within the approved scope Not less than USD 90,253 (=one hundred million won)
No minimum required capital orporate tax: C 10~22% of taxable income esidence tax : 10% R of corporate tax AT: between 10% V of supply value and 10% of supply cost
Annual taxes
orporate tax: 10~22% of taxable C income Residence tax: 10% of corporate tax AT : between 10% of supply value V and 10% of supply cost
Step 4
Step 5
Step 6
INCENTIVES
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External audit
Invest in Seoul
A business whose total asset amount in the preceding business year came to USD 90,253,000 (KRW 10 billion) or more is legally required to hire an external auditor.
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INCENTIVES
Hi-tech businesses are eligible for tax reduction or exemption under The Foreign Investment Promotion Act
INCENTIVES
Supportive Measures for Foreign Investors Taken by the Seoul Metropolitan Government
Requirements and details of reduction/exemption Cases of application
equirements: Foreign invested company R usinesses in standalone type foreign investment zones (Tourism) B ndividual foreign investI ndustry support service & high degree technology business I ment zone: Stanford Hotel Details of reduction/exemption
Income tax: 100% for 5 years after income creation 50% for next 2 years Acquisition &Registration tax: 100% for 10 years after income creation 50% for next 5 years Property tax: 50% 100% for 5 years after income creation 50% for next 2 years
Offered for
Businesses contributing to technological advance of the industrial structure via the adoption of new technologies Those investing or work processes, or a large amount enhanced productivity Exemption from income tax on profit earned from business activities
N/A
Export duties and VAT are exempted when exporting goods produced by an FDI business aying 30% of office P rent in the first year aying a subsidy P for the first 3 years aying a subsidy P of USD 146.4/m2 in the case of purchasing a building
usinesses providing industrial services; hi-tech businesses; B S businesses building new facilities or expanding existing facilities in olvay Chemical USD 1.8 million to be paid parts/material sectors (USD 1.0 million by the Seoul Employing a large number of employees (50~300) Metropolitan Government + mploying permanent research employees (5 or more) E USD 0.8 million by MKE) Up to 50% of the FDI amount he foreign investment ratio shall be over 30% T egular worker should be over 20 ( R&D: Over 10) R USD 902 per person for 6 month Limited to a total of USD 180 thousand per company usinesses providing industrial services; hi-tech businesses; B businesses engaging in knowledge-related services in manufacturing (Up to 8 years/up to USD 1,739 thousand) Business/operational expenses Projects for the formation of foreigners villages onstruction of infrastructure facilities designed to foster an environment C
suited to foreigners everyday lives onstruction and operation of facilities related to improvement of the FDI C environment
Land support
Training subsidy/ employment subsidy N/A SME fostering fund Support for fostering environment conducive to foreign investors Bio medical fund
total of USD 2.3 million A paid to 34 businesses (2005~2011) total of USD 3.6 million A paid to 18 businesses (2011)
N/A
Cash grant
INCENTIVES
Providing financial support in the case of building an R&D center Paying expenses associated with intellectual property rights and human resources
N/A
N/A
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Invest in Seoul
Act
Invest in Seoul
Other support
Paying operation/ R&D-related training expenses in the case of a newly installed facility
It is possible to apply for a subsidy concerning directors vehicles and housing from the City of Beijing.
No separate incentives are offered to foreign investors, but some local governments provide incentives.
rovision of research expenses on a selective basis for domestic P university research institutes launching research institutes in Seoul jointly with world-famous counterparts The Promotion of Industrial Education and Industry Academic Cooperation
total of USD 11 milA lion paid to Fraunhofer Research Institution over 5 years, total of USD 18 million A paid to Bell Laboratories over 5 years
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INCENTIVES