MATS SCHOOL OF MANAGEMENT AND RESEARCH DEPARTMENT

A PROJECT REPORT ON COMPARATIVE STUDY OF FRUIT JUICES AND PACKAGED DRINKING WATER UNDER THE GUIDANCE OF CHANDRA FOODS, RAIPUR (A FRANCHISEE OF PARLE AGRO)

SUBMITTED TOWARDS GRADUATE DEGREE IN BBM

PROJECT GUIDE Mr. Jagaman Singh Shoker

SUBMITTED BY Priyesh Pandey MU10BBM061 BBM 5th Semester

CERTIFICATE

This is to certify that this project entitled, A COMPARATIVE STUDY OF FRUIT JUICES AND PACKAGED DRINKING WATER submitted in partial fulfillment of the degree of Bachelor of Business Management (BBM) to the MATS University, Raipur done by Priyesh Pandey ROLL No. MU10BBM061 is an authentic work carried out by him at CHANDRA FOODS (A FRANCHISEE OF PARLE AGRO) under my guidance. The matter embodied in this project work has not been submitted earlier for award of any degree or diploma to the best of my knowledge and belief.

Signature of the student

Signature of the Guide

INDEX
CHAPTER CONTENTS PAGE NO.

1.

INTRODUCTION

2.

VISION, MISSION & OBJECTIVE

16

3.

SWOT ANALYSIS

17

4.

RESEARCH METHODOLOGY

19

5.

ANALYTICAL REPORT

24

6.

FINDINGS

29

7.

SUGGESTIONS

35

8.

CONCLUSION

9.

BIBLIOGRAPHY

27

10.

ANNEXURE

39

11.

QUESTIONNAIRE

47

ACKNOWLEDGEMENT

First of all I am thankful to Chandra foods, Raipur (A franchisee of Parle Agro) for giving me an opportunity to get a practical exposure of business experience. I express my gratitude to Mr. B. John, HOD, MSMSR, MATS University for providing all the infrastructure facilities which helped me in completing the project successfully. I express my heartfelt thanks to Mr. Jagaman Singh Shoker, Professor, my first Marketing Guru who offered me valuable guidance and support in every stage throughout the course of my entire project work. I am grateful to Mr. Vilas Sogikar, General Manager, Chandra Foods (A Franchisee of Parle Agro), who gave me all the moral support and care which made my project come true. Finally, I thank Librarian of School of Management & my parents who were in full support and all my friends who helped me in completing this dream project successfully.

Priyesh Pandey MU10BBM061

PREFACE

Being a student of BBM practical knowledge is an important as theoretical knowledge. For gaining practical knowledge Training in an organization is necessary. In this Research, firstly, I had given Introduction on Soft Drinks Industry & Packaged Drinking Water by Parle Agro. Next, I have given the Literature Review of Current Scenario of at Raipur Company Profile. Thirdly, the Research Methodology has been explained for this research. At last analysis of data is done through graphs, and on that basis Conclusion and Suggestions have been given on the basis of data available and collected by me, I have prepared a report and hope the report will help as to some extent. Effective planning for future so that there will be successful implementation of the act.

Executive Summary

PROJECT TITLE: A Comparative Study of Parle Agro Frooti and Bailey against Lead Products in Raipur. REPORTING OFFICER FACULTY GUIDE STUDENTS NAME
Mr. Vilas Sogikar Mr. Jagaman Singh Shoker

Priyesh Pandey

OBJECTIVE: To study the existing Market conditions and Competition for Parle Agro group. SCOPE OF THE STUDY: The scope of the project was to include all the channels which were contributing for the growth of product. The project was strictly for internal use of the organization. METHODOLOGY: The tools used were Questionnaire which were filled by different persons dealing with this in different areas SOURCES OF DATA: Primary sources included interaction with guide and different persons in distribution channel and secondary data involved filling up of questionnaire.

Chapter 1 INTRODUCTION AND COMPANY HISTORY

INTRODUCTION

Parle Agro is a trusted Food & Beverage player with iconic brands that are recognized as household names in India. The company has been consistently delighting consumers with new products, tastes and experiences, for more than two decades. Its product portfolio ranges from sparkling and still beverages, to delicious snacks, confectionery and bottled water.

Known for its innovative products and packaging, the company has been a long standing market leader in fruit based beverages. It was the first Indian company to offer packaged fruit drinks in tetra and PET formats. With its diversification into foods in 2007, Parle Agro aims to achieve its vision of being a leader in the Indian foods and beverages industry.

Parle Agros brands include Frooti (mango drink), Appy (apple drink), LMN (lemon drink), Saint Juice (100% Juice), Appy Fizz (sparkling apple drink), Grappo Fizz (sparkling grape drink), Bailley (packaged drinking water), Bailley Soda, Hippo (baked wheat snack), Hippo Round-Round (round shaped, baked snack), Buttercup Softease and Softease Mithai (Toffees), Dhishoom (masala Soda). The companys total turnover stands at Rs. 1500 Crores.

Industry Analysis
In India the three Major Players in Beverages Market i.e. Fruit Juices segment & Packaged Drinking Water are: COCA COLA owns Mazaa and Kinley, PARLE owns Frooti and Bailley,

PEPSI owns Slice and Aquafina.

Maaza is the leader in the 2,000 crore fruit-based drinks segment, sold in tetra packs, PET and glass bottles . "Of the three consumption occasions-on the go, at home and on-premise consumption-Frooti has been covering the first two," said Mr. Devendra Chawla, president FMCG and Food at Future Group. "However, the third one is significant and presence there would add more distribution touch points, sales as well as new consumers since 'Horeca' (Hotel, restaurant & cafe) are a significant channel that is primarily RGB driven."

Mr. Chawla, a former director at Coca Cola India, said reusable bottles is a high investment business where managing glass bottle rotation and establishing the right route to market distribution is critical. For the past one year, several players have entered newer sub-segments in the fruit-based drinks category, including ready-to-drink, nectar and 100% juice. For instance, Coca-Cola launched Minute Maid 100% juice while Hindustan Unilever entered the fruit juice segment with the Kissan brand, growing the overall category by 26%. But fresh competition also means share erosion for the market leader. By volumes, Maaza's share declined from 48% in the first half of last year to 41% during the same period this year, while Frooti has managed to keep its share constant at 25%, according to market researcher IMRB.

Parle also gained by spending aggressively in advertising during summer by launching its 'Crazy Mango Fun' campaign especially during IPL season 4 while Coca-Cola focused more on its fizzy drink brands.

Parle with its new packs wants to primarily aim at the rural market, where the segment grew 60% this year. RGB as a format holds great relevance in India even today, especially given the market construct of India, where 70 % of the population still resides in rural India. Urban geographies contribute 89% to the total volumes and even they have grown at 23% for the first half this year, according to IMRB. Summer months contribute about 60 per cent of a years the total business for the beverages and cool drinks category. According to Parle Agro, the non-alcoholic beverages market in India is one of the fastest growing beverage segments with a CAGR of about 20 per cent. Rising health consciousness among the consumers is fuelling demand in this segment which is growing at 35 to 40 per cent annually. The fruit-based beverage market, valued at Rs 5,000 crore, dominates the still drinks market. Frooti, which blazed a trail of sorts when it was launched in 1985, enjoys a commanding 85 per cent market share in the mango drinks category. Besides Frooti and Appy, Parle Agros fruit based beverage portfolio also includes Grappo Fizz, LMN (Emergency Lemon Refresher) and Saint Juice. Parle Agro plans to spend around Rs 40 crore on marketing this year. About a year back, the company launched its drinks in returnable glass bottles to drive sale in the rural market.

Company Details Parle Agro is an Indian private limited company founded in 1929. It owns the brands including Frooti, Appy, LMN, Hippo and Bailey. Mr. Prakash Chouhan is the present Chairman of Parle Agro.

Parle Agro commenced operations in 1984. It started with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). Frooti, the first product rolled out of Parle Agro in 1985, became the largest selling mango drink in India.

Parle Agro brands

Parle Agro Pvt. Ltd operates under two major business verticals :

Beverages fruit drinks, nectars, juice, sparkling drinks Water packaged drinking water

Parle Agro also diversified into production of PET preforms (semi-finished bottles) in 1996. Its customers include companies in the beverages, edible oil, confectionery and pharmaceutical segments.

Frooti
Launched in 1985, Frooti was India's only beverage sold in a Tetra Pak packaging at the time. It went on to become the largest selling Mango drink in the country. Frooti is the highest distributed brand in Fruit drink segment with an 85% market share in India. Frooti reaches more than 10 lakh retail outlets through more than 1500 distributors and wholesalers directly and indirectly. This is borne out by Parle Agro winning the Beverage Industry award for the Best Managed Supply Chain 2002 and the Highest Retail Availability in the year 2002

Bailley
It is a mineral water and was launched in the year 1993. It is one of the first brands to get an ISI certification. Bailley conforms to stringent BIS Norms. It undergoes 51 quality control tests includes 32 chemical tests, 9 microbiological tests and 10 physical tests and meets international

standards laid down by WHO, USFDA, PFA. Parle Bailley Aqua is unique because it has the same consistent taste across India. This is because of the unique purifying processing system, which removes all minerals and salts and puts back only exact pre-measured quantities of salts and minerals necessary for human body.

Bailley Aqua is purified with chemical free natural U.V. Treatment.

CHANDRA FOODS PVT LTD (A franchise of Parle Agro Products)

Parle Agro, one of Indias leading and most trusted food and beverage companies has done expansion of its Packaged Drinking Water (PDW) brand, Bailley, & Fruit juices brand, Frooti in Raipur with Franchisee owner M/s Chandra Foods. The new plant in Raipur has already started production of both the brands.

With the new state-of-the-art PDW manufacturing plant in Raipur, Parle Agro has not only expanded its footprint in Central India but also enable efficient distribution of Bailley in this region. This tie up takes Parle Agro closer to its target of having 60 Bailley manufacturing plants through the franchisee model by end of 2012. Presently, Parle Agro has 49 Bailley manufacturing plants spread across the Indian geography. The new Bailley plant has a manufacturing capacity of 150000 cartons per month producing 18 Lac litres of safe drinking water. The plant consists of multiple barrier water treatment with Chlorination, RO, Micro filtration, UV treatment and Ozonization. The Plant is automatic with online manufacturing and blowing bottles eliminating any scope of contamination of water once the bottles are blown, the entire process is untouched by human hands. Chandra Foods Bailley manufacturing plant at Raipur is one of the few automatic package drinking water plants in Chhattisgarh. The plant is manufacturing 200ml, 500ml, 1ltr, 2 litres SKUs and will soon also start 20Ltr Bulk jars.

Bailley currently has 53 BIS Certified operational packaged drinking plants to date. Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said, We are very happy to setup a new Bailley manufacturing plant with franchisee Chandra Foods in Chhattisgarh. We have always maintained strong franchisee networks for Bailley to ensure proximity to markets and to provide best and prompt service. The launch of the new state-of-the-art plant at Raipur will further increase our penetration and distribution of the brand particularly in the central India thus reaching out to more Tier II & Tier III markets in this state. Chandra Foods is a reputed name and with them as our franchisee partner we look forward to making Baileys safe packaged drinking water available to more consumers across the state.

Speaking on the occasion Mr. Saurabh Agrawal Director Chandra Foods said, We are very excited to be associated with one of Indias leading food and beverage companies to manufacture their PDW brand Bailley in Chhattisgarh.

Nutrition facts for frooti 200ml bottle

Contents Calories Fat Cholesterol Sodium Carbohydrate Fibre Sugar Protein VitaminA Vitamin-C Calcium Iron Percentage 70mg 0g 0 mg 30mg 16g 1g 16g 0g 4g 10g 0g 2g

FACT SHEET

Year of Establishment -: IndiaMART Member Since -: Nature of Business -: Number of Employees -: Major Markets -:

2011 2012 Manufacturer Up to 10 People Indian Subcontinent

Chapter 2 MISSION, VISION & OBJECTIVE

Our Vision: To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.

Our Mission: We will be the leaders in our Business by -Maintaining High Quality, Introducing New and Innovative Products, Reaching every part of India, Remaining Customer-centric, Constantly upgrading our knowledge and skills.

Objectives: To know the Current Scenario of Fruit Juices segment and Packaged Drinking Water segment in Raipur. To know the market share of Coca Cola, Parle Agro & Pepsi To know the area of availability and improvement and availability of distribution of Parle Agro products in Raipur.

CHAPTER 3 SWOT ANALYSIS

SWOT ANALYSIS
The overall evaluation of a ones strengths, weaknesses, opportunities and threats is called SWOT analysis.

STRENGTHS OF FROOTI

1) Market leader in NCSD category- 60% percent market share. 2) Innovative- First packaged Mango drink in Indian market, first to introduce Tetra pack, PET bottle packaging in NCSD category. 3) Quick market responder- Introduced 65ml packaging to cater different segments. 4) Frooti has got a very large quantity basket-available in various quantities like65ml, 200ml, 250ml, 500ml and 1 Litre. 5) Efficient distribution network-readily available. 6) Frooti is a health drink- Contains Vitamin A. 7) Frooti has got a strong Brand Equity.

WEAKNESS OF FROOTI 1) Frooti is not perceived as a health drink.. As per our survey majority of our respondent didnt consider Frooti has a health drink. 2) Frooti has limited variety of flavour- Only mango and green mango. 3) Frooti means mango, syndrome in the mind of consumers. 4) Margin given to retailers and distributors is less as compared to its competitors. 5) The main target audience of Frooti is kids. 6) Frooti has no brand ambassador. 7) No brand Expansion- Brand equity of Frooti is not utilized properly.

OPPORTUNITIES FOR FROOTI

1) Huge untapped unorganized sector in NCSD category. 2) Huge untapped market in other flavours - Orange, Pineapples, Grape. 3) Growing market share of NCSD category. 4) Demographically, in the coming years around 55% of the population will consist of below 35 years in age, which should be major target market for Frooti. 5) Increasing health awareness among consumers-As per our survey 88% of the respondents preferred fruit drink to carbonated drink.

THREATS (FOR FROOTI)

1) Decreasing share in NCSD category- Fruit juice segment consisting of Real and Tropicana is increasing at the rate of 20-25% per annum as compared tosluggish other segment. 2) Presence of huge unorganized market. 3) High consumer preference for flavours other than mango and green mango. 4) Competition with global giants-Coke and Pepsi. growth in

CHAPTER 4 RESEARCH METHODOLOGY

Research Methodology
Research and experimental development is creative work undertaken systematically to increase the stock of knowledge, including knowledge of humanity, culture and society, and the use of this stock of knowledge to devise new applications. It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects, or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and

development of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, economic, social, business, etc.

Types of Data
There are two different types of data that we use when we are carrying our research projects. These two different types of data are called Primary and Secondary data.

Primary Data Primary data is data that we collect ourselves during the period of our research e.g. Questionnaires, Observations, Interviews and so on. We then use the data we have collected and noted down to begin the next stage of our research which is the theory making and the understanding of what we are researching. Primary data is best used for ever evolving research because different factors play roles in things we research and can lead to varying results depending on the factor and how much of a role it plays on the research. Secondary Data Secondary data is data that has already been collect and we use for reference or to gain knowledge from other peoples experiences e.g. published books, Government publications, Journals and the Internet. We then use this data to add to the Primary data that we have collected and use it to combine different peoples opinions and base a theory with evidence to back this point up. Secondary data is best used to add other existing evidence and proof to the Primary data that we have collected, we are better using Secondary data as reference and to gain the knowledge that we need to begin our own research processes Report presented on primary and secondary data both. Here given is the short description for the type of data used and research methodology adopted

Primary data - Field Survey

Secondary Data - Reports from Company and related websites.

Area of research Raipur city

Research Approach - Survey Method

Research Instrument - Questionnaire.

Sample Unit - Retail stores, Hotels, Grocery

Sampling Method - Stratified Random Sampling

Sample Size - 90 units

Survey conducted on Geographical basis

CHAPTER 5 ANALYTICAL REPORT

First of all routes have been defined as follows-

Route no. 1- Kalibadi -Santoshi Nagar Chowk-Bhatagaon Chowk Route no. 2- Tatibandh-Mahoba Bazar-Amapara- Tatyapara Chowk Route no. 3- Paras Nagar- Timber Market- Jail road Route no. 4- Mowa Overbridge- Dal Dal Seoni-Dubey Colony- Mowa Thana

Now following points have been covered 1. Availability of Frooti in all routes. 2. Market Share of major places. 3. Availability of Parle Bailley in all routes. *List of visited shops on all the routes has been shown in ANNEXURE Route wise.

AVAILIBILITY OF FROOTI IN ROUTE NO. 1

NON AVAILIBILITY 38% AVAILIBILITY 62%

The above graph shows that in 62% of distribution channels of Route no. 1 i.e. Kalibadi -Santoshi Nagar Chowk-Bhatagaon Chowk, PARLE Frooti is available and in 38% it is not Available.

AVAILIBILITY OF FROOTI IN ROUTE NO. 2

NON AVAILIBILTY 44%

AVAILIBILITY 56%

The above graph shows that in 56% of distribution channels of Route no. 2 i.e Tatibandh-Mahoba BazarAmapara- Tatyapara Chowk, PARLE Frooti is available and in 44% it is not Available.

AVAILIBILITY OF FROOTI IN ROUTE NO. 3

AVAILIBILITY 25%

NON AVAILILITY 75%

The above graph shows that in 75% of distribution channels of Route no. 3 i.e. Paras Nagar- Timber Market- Jail road, PARLE Frooti is available and in 25% it is not Available.

AVAILIBILITY OF FROOTI IN ROUTE NO. 4

AVAILIBILITY 13%

NON AVAILIBILITY 87%

The above graph shows that in 13% of distribution channels of Route no. 4 i.e. Mowa Overbridge- Dal Dal Seoni-Dubey Colony- Mowa Thana PARLE Frooti is available and in 87% it is not Available.

GRAND TOTAL AVAILIBILITY IN ALL ROUTES

AVAILIBILITY 35%

NON-AVAILIBILITY 65%

The above graph shows that in 65% of distribution channels of all Routes, PARLE Frooti is available and in 35% it is not Available.

Now Market Share of PARLE Frooti, COCA COLA Mazaa and PEPSI Aquafina is as shown below route wise.

Market share of major players in route no. 1

PARLE Frooti 32%

PEPSI Slice 24%

COCA COLA Mazaa 44%

Market share of major players in route no. 2 ROUTE NO. 2

PARLE Frooti 35%

PEPSI Slice 42%

COCA COLA Mazaa 23%

Market share of major players in route no. 3 ROUTE NO. 3

PARLE Frooti 22%

PEPSI Slice 26%

COCA COLA Mazaa 52%

Market share of major player in route no. 4 ROUTE NO. 4

PARLE Frooti 19%

PEPSI Slice 14%

COCA COLA Mazaa 67%

GRAND TOTAL OF ALL ROUTES

PARLE Frooty 30%

PEPSI Slice 31%

COCA COLA Mazaa 39%

*List of visited shops on all the routes has been shown in ANNEXURE Routewise.

Grand Total Market share of Major players (PACKAGED DRINKING WATER)

others 88 35%

pepsi aquafina 70 28%

Parle Bailley 20 8%

coca cola Kinley 75 29%

Channels wise distribution of Parle Frooti in all routes

convenience 7% restaurant 5%

fine dine 14%

others 18%

grocery 56%

Findings for Frooti

It has been found that Frooti is available in nearly one third of the distribution channels. Strong distribution network helps in increasing sales of Frooti. There is tough competition between Frooti and Slice. The sales of frooti in all routes are contributed mostly by grocery segments. We have seen that Maaza is market leader with 39% in all routes. Slice comes at last position with only 31% market share in all routes.

Findings for Bailey

Bailey is finding tough competition with Kinley, Aquafina and local players also. It is available in very limited shops in surveyed routes. The availability of Bailey is limited to only 8% which is very less as compared to peers. Limited availability has been found the reason for less sales of the product. In this segment Local leaders are found to be the market leader followed by Kinley and then by Aquafina.

Suggestions

a. Since the consumption of the Parle Agro products has to be done on the premises itself, their Availability Must be increased to reach Public through every distribution channel of Raipur. b. Market share of Bailley is very low so that has to be taken given c. The nutrient content of Frooti should be highlighted on the package so that the consumer can become More aware and perceive Frooti as a Health drink. d. The quality standard of Frooti should be promoted in public. e. Taking the cost consideration into account, Parle Agro can go for more distributor and retailer margins, as by getting more margins the retailers and the distributors will promote Frooti and Bailley more Efficiently. f. It should also provide more consumer schemes.

g. Sale of Products of Parle Agro can also be increased by having strong distribution network in each and every part of Raipur by doing more and more promotion.

Conclusion
Limited availability has been cause of less market share for both of the products Non awareness of Regular Glass Bottles of Frooti is also one of the reason which hampers the sale of the product and this problem can be solved by providing information to customers through advertisements. There has been tough competition for both the products of the company with global and local players.

Limitations of study

Due to limited time not all the areas of Raipur were covered. Non availability of proper data as whole Raipur market was not covered. Often there was no cooperation from the store keepers.

CHAPTER 7 BIBLIOGRAPHY

BIBLIOGRAPHY

Saxena Rajan, Marketing Management, New Delhi, Tata McGraw Hill. Kotler Philip, Marketing Management, Tenth Edition, New Delhi, Prentice- Hall. http://parleagro.com/parle_family_tree.html http://parleagro.tradeindia.com/Exporters_Suppliers/Exporter13412.905C.html http://www.netmba.com/strength/swot/marketingmix.html http://www.wikipedia.com

CHAPTER 8

ANNEXURE

Route no. 1

Kalibadi -Santoshi Nagar Chowk-Bhatagaon Chowk

PEPSI
S.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Shop Name Maa Laxmi Baba Pan Palace Abhishek Store Gupta Pan Palace Ma Sharda Kirana Baker Mine Maa Durga Mishra Misthan Bhandar Dinesh Kirana Rohit Traders Shyam Pan & Gen Store Bhavesh Provision Madhumita Sweets Jain Kirana Kv Kirana Shop Rajdhani Business Type grocery Others grocery Others grocery others fine dine fine dine grocery grocery grocery grocery fine dine grocery grocery grocery Slice 0 0 0 5 0 0 5 8 4 0 0 0 0 0 0 5 27 23.89%

COCA COLA
Mazaa 4 0 5 0 0 5 6 0 0 20 2 4 2 1 1 0 50 44.24%

PARLE
Frooty 4 3 5 3 2 10 0 0 0 0 0 3 2 2 2 0 36 31.85%

Route no. 2

Tatibandh-Mahoba Bazar-Amapara- Tatyapara chowk

PEPSI COCA COLA Mazaa 0 0 5 0 0 2 0 8 0 2 12 0 5 0 3 1 2 4 44 22.87% PARLE Frooty 2 0 10 2 0 0 0 15 16 5 11 0 1 0 0 3 1 0 66 35.63%

S.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Shop Name santosh mobile gyanji dhaba munna pan al dhaba agrawal store suman fine dine calcutta sweets grih sangrah panchmeva sweets nikita stationery kodwani punjabi dhaba laxmi sweets om sai daily needs durga dairy sri radhe daya kirana mohan

Business Type others fine dine Others fine dine grocery fine dine fine dine grocery fine dine convenience grocery fine dine restaurant grocery others fine dine grocery grocery

Slice 3 1 5 5 3 2 8 0 12 2 9 20 0 8 0 0 0 0 78 41.48%

Route no. 3

Paras Nagar- Timber Market- Jail road

PEPSI
S.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Shop Name Madhuri Daily Needs Bharat Provision Shree Radha Palak Mobile Verma Provision Patel Kirana Sai Daily Needs Gulab Fruits Babla Kirana Baby Mobile Kamal Pan Nirmal Pan Ashapura Provision Raju Grocery Gupta Grocery Vijay Provision Shubham Stationery Business Type grocery grocery grocery Others grocery grocery grocery Others grocery Others Others Others grocery grocery grocery grocery Others Slice 0 0 0 0 0 0 1 0 1 0 0 2 0 1 0 2 0

COCA COLA
Mazaa 2 2 0 1 1 2 1 1 0 1 2 1 2 1 2 1 1

PARLE
Frooty 1 0 0 0 0 0 0 0 0 1 0 0 0 1 3 0 0

18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

Gulshan Sweets Khusboo Collection Sahil Provision Hot Pot Provision Store Ruhi Provision Store Shree Baba Provision Store Monika Video China Zone Satguru Kgn Dj Light Janghel Tea Stall Shyam Tea Corner Rekha Tea Corner Top N Town

Restaurant Others grocery grocery grocery grocery Convenience Convenience Convenience Grocery Convenience Restaurant Restaurant Restaurant Fine dine

0 1 0 0 1 0 1 3 0 1 0 2 0 0 1 17 26.15%

2 1 1 1 1 1 0 0 1 0 1 1 2 0 1 34 52.30%

0 0 1 2 0 0 3 0 0 0 0 0 0 2 0 14 21.53%

Route no. 4

Mowa Overbridge- Dal Dal Seoni-Dubey Colony- Mowa Thana

PEPSI
S.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Shop Name Shree Shyam Provision Chandni Daily Needs Neha Stationery &Daily Needs Narendra Pan Palace Bikaner Sweets Shahin Kirana Store Hari Om Ice Cream Kamal Provision Raja Provision Sheetal Provision JMD Confectionery Akki Mobile Madhu Daily Khushi Daily Needs Arvind Provision Sahu Kirana Maa Bhawani Maa Shakti Niranjan Cycle Business Type grocery grocery grocery Others fine dine grocery convenience grocery grocery grocery Others Others grocery grocery grocery grocery grocery grocery others Slice 0 0 0 0 0 1 0 0 0 0 0 2 0 0 0 0 0 0 4

COCA COLA
Mazaa 0 1 0 0 2 3 2 0 0 0 2 4 3 4 2 2 1 2 0

PARLE
Frooty 0 0 0 0 3 0 3 0 0 0 0 0 0 4 0 0 0 0 0

20 21 22 23

Guru Kripa Kirana Har Mandir Provision Siddhi Provision Jyoti Kirana

grocery grocery grocery grocery

0 0 0 0 7 13.46%

2 2 1 2 35 67.30%

0 0 0 0 10 19.23%

Questionnaire
Name Shop . Address Mob no Business type .. 1. AVAILABILITY OF: FROOTI .. BAILLEY 2. SALE PER MONTH: FROOTI . BAILLEY . 3. AVAILABILITY OF OTHERS: MAZAA SLICE . 4. SALE OF OTHERS: MAZAA . SLICE 5. AVAILABILITY OF LOCAL PRODUCT: KINLEY AQUAFINA OTHERS.