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Report On

Porters Diamond Model Course Title: International business

Course code: BUS 302 Sec: B

Prepared for
Gouranga Chandra Debnath Lecturer Department of Business Administration Faculty of Business & Economics Daffodil International University.

Prepared by:

Name Md.Farhad Sarker

Id no. 091-11-924

Date of Submission October 25, 2011 Daffodil International University.


This term paper focuses on the overall activities of Daffodil International University. The objectives of this study are - gaining practical knowledge, earning good grade and gathering experiences for future. Information is collected from primary and secondary sources. This term paper is not perfect for some of our limitations like, time shortage, lack of information and some unavoidable conditions. Daffodil International University maintains a good organizing system. It tried to make its organizing perfect by maintaining six element of organizing. It applies different job designing. It departmentalization follows several approaches. It maintains unity of control and scalar principle has a tall span of management, has a very good delegation process.

Letter of Transmittal
25th October, 2011 Gouranga Chandra Debnath Lecturer Department of Business Administration Daffodil International University

Subject: Submission of the report. Dear Sir, Here is our group assignment for international business Course on analysis of Porters Diamond Model . We have incorporated the most complete and important information available. We truly appreciate this assignment as it helps us to understand the different of business. We sincerely hope that you will appreciate our report. We will also be glad to clarify any discrepancy that may arise.

Thank You Sincerely

Name Md.Farhad Sarker

Id no. 091-11-924


All praise to Almighty Allah. Firstly we would like to thank almighty Allah for help us all the way and after that we like to thank our parents for their love, care and support which was always our strength. We also like to thanks some more people who make our way easy for make this term paper. We are really thankful to our honorable teacher Gouranga Chandra Debnath who has given us the opportunity to do this term paper on organizing. Then we would like to thank all of our friends who helped us to complete our term paper. Lastly, we would like to thank Daffodil International University (DIU) for offering us such a course that assigns us such research paper; those enlighten us with the knowledge which will be very helpful for us in near future.


This is informing that the research Porters Diamond Model has been prepared in partial fulfillment of the course International business. It has been prepared for academic purposes only. This is not copied from any book, journal, newspaper and websites. We have collected information by visiting Daffodil International University.

Table of content
No 1. 2. 3. 4. Contents Objectives of the report Methodology Limitation Scope of this Report Page No 06 06 07 07

5. 6. 7.

Introduction Porters Diamond Model

08 09

Evaluation Porters theory for Daffodil International 11 University


Factor endowment:


9. 10 11. 12. 13.

Demand endowment Firm strategy, Structure and Rivalry Threat of new entrants Recommendation Reference

12 12 14 14 14

Objective of the Report

There are some objectives of this report:

To gain practical knowledge To submit this term paper To know about organizing of Daffodil International University To get exemplary grade. To gather experiences for future.


The term papers information has been collected from both primary sources and secondary sources.

We take interviews of employees of Daffodil International University as our primary sources

We collect our information from magazine, book, newspaper and websites as our secondary sources.

Limitation of the Study


Despite of our effort to the highest level, we had some limitation in study of the report. They are

Lack of information

Limitation of time. Unavoidable condition.

Scope of this Report

This report will provide information about Daffodil International University. And it will help to know about the threat of doing new business. This report will also help to know about strength and weakness point of organization of Daffodil International University in details. And there has some suggestion about those weak points which can recover these weaknesses. This report will also help to know about the opportunities and threats of organizing of Daffodil International University. At last it can says that, this report will provide full view of organizing system of Daffodil International University

Daffodil International University (DIU) is recognized in independent government assessments as one of top graded universities in Bangladesh. The university has been founded by Daffodil

Group with the approval of the Ministry of Education under the Private University Act of 1992 and its amendment in 1998 and Daffodil International University came into being on 24th January 2002, the University today combines impressive modern facilities and a dynamic approach to teaching and research with its proud heritage of service and achievement. To be among the very best in Bangladesh which is the most challenging goal, has been set for the university. This has done so because it is only through working we can achieve the very highest level of standards in curriculum, teaching, faculties and other activities that can realize the full potential of the academic community that is Daffodil International University. The vision reflects the service to the society. The mission is to pursue research, learning and teaching of international distinction for the benefit of the nation. Features of the setup vision and mission are striving for excellence, integrity and innovation in every aspect of activity; a strong collaborative approach; open and effective communications and an inclusive culture based on dignity, courtesy and respect. Daffodil International University's mission is defined by its IT-based traditions of service and access. The University is serving the citizens of the country through its instructions, research, and outreach programs and preparing Bangladesh to respond successfully to the challenges of global economy. The University has proved that it provides students broad access to the institution's educational resources. (Possible suggestion: For educational programs in campus and beyond, the university is giving high priority on the use of new and outreach technologies available in the emerging information era.) The University has paid the highest priority to resource allocation to graduate and post graduate education and for future development of those areas that represent the traditional strengths, quality, reputation, and uniqueness of the institution which continue to effectively respond to the needs of students and other constituents. Consistent with this commitment, the university is emphasizing on high quality education including a comprehensive general education that imparts the broad knowledge, skills, and values which are essential to educate and make citizens responsible as well as to ensure specialized career preparation for students. In establishing the primacy of education which is the institutional mission, the University is assuring the escalating strength of its faculty with the realization that the quality of instruction is directly related to the quality of the University's faculty and the commitment of the faculty to ensure excellence in education.

Porters Diamond Model

A. The Diamond as a System

The points on the diamond constitute a system and are self-reinforcing. Domestic rivalry for final goods stimulates the emergence of an industry that provides specialized intermediate goods. Keen domestic competition leads to more sophisticated consumers who come to expect upgrading and innovation. The diamond promotes clustering. Porter emphasizes the role of chance in the model. Random events can either benefit or harm a firms competitive position. These can be anything like major technological breakthroughs or inventions, acts of war and destruction, or dramatic shifts in exchange rates.

B. The Diamond - Four Determinants of National Competitive Advantage a. Factor endowment

Factor endowment refers to inputs used as factors of production - such as labor, land, natural resources, capital and infrastructure. This sounds similar to standard economic theory, but Porter argues that the "key" factors of production (or specialized factors) are created, not inherited. Specialized factors of production are skilled labor, capital and infrastructure. b. Demand endowment

Porter argues that a sophisticated domestic market is an important element to producing competitiveness. Institution that face a sophisticated domestic market are likely to sell superior products or service because the market demands high quality and a close proximity to such consumers enables the firm to better understand the needs and desires of the customers If the nations discriminating values spread to other countries, then the local institution will be competitive in the global market. c. Related and Supporting Industries

Porter also argues that a set of strong related and supporting industries is important to the competitiveness of firms. This includes suppliers and related industries. This usually occurs at a regional level as opposed to a national level d. Firm Strategy, Structure and Rivalry

1. Strategy (a) Capital Markets Domestic capital markets affect the strategy of institutions. Some countries capital markets have a long-run outlook, while others have a short-run outlook. Industries vary in how long the long-run is. Countries with a short-run outlook will tend to be more competitive in industries where investment is short-term. Countries with a long run outlook will tend to be more competitive in industries where investment is long term (b) Individuals Career Choices Individuals base their career decisions on opportunities and prestige. A country will be competitive in an institution whose key personnel hold positions that are considered prestigious. 2. Structure Porter argues that the best management styles vary among industries. Some countries may be oriented toward a particular style of management. Those countries will tend to be more competitive in industries for which that style of management is suited. 3. Rivalry Porter argues that intense competition spurs innovation. Competition is particularly fierce in Japan, where many companies compete vigorously in most industries. International competition is not as intense and motivating. With international competition, there are enough differences between companies and their environments to provide handy excuses to managers who were outperformed by their competitors.

Evaluation Porters theory for Daffodil International University


Daffodil International University is one of the best universities in Bangladesh. It established in 2002.At the time of starting university faces some problems like quality full teacher, building, capital, but now this university lead with other university like East West, AIUB, Brac, and North South. Factor endowment: Basic factor endowment:
Natural resources:

For Daffodil International university natural resources are the domestic students.


In Bangladesh for daffodil International University has positive environment to continue their activities-make a quality full student.

Geographic Location:

The main campus of Daffodil International University Situated at Sukhrabad in Mirpur Road. And there have easy to communicated with the other three campus.
Advanced factor endowment

Skilled Faculty Member:

Daffodil International University captured highly qualified teacher and they are performing best than any other competitor of daffodil international university.


They are going as a market leader using innovative research by their researcher. So that they are researching at market for expanding or keeping market position.

Technology: Daffodil is one of the leading Universities of the country. Daffodil is

dedicated to advance technology and the pioneer in introducing innovative ideas.


Education: To better improvement they recruit higher educated person whose are able to provide better performance in their organization.

Demand endowment:

To emphasis on the quality of services leading to growth of the institution imbibed with good governance practices.

Creates capabilities, Creates sophisticated and demanding consumers:

The market leader position is showing that the demand of organizations service is more demandable than others do. Their service means teaching quality is creating loyal student day by day. Internationally Daffodil International University also very popular. For this reason some of foreign students also admitted their self in this university.

Related and supporting industries: Daffodil International Information Technology (DIIT), Daffodil International Collage (DIC), Daffodil International School (DIS) are the supporting institute of Daffodil International University but they are internally competing each other.

Firm strategy, Structure and Rivalry: Strategy


Daffodil International University emerged as one of the nation's preeminent IT-based universities in Bangladesh. The university will be widely recognized for the quality of its undergraduate and postgraduate educational programs, the effectiveness of its research and outreach programs, and the broad access to the university provided through the innovative use of information technology. The university will ensure the quality of its programs through careful utilization of its resources in institutional strengths. One constant effort is to keep the 'Daffodil Spirit' intact. The mission of Daffodil International University is to prepare well educated, technologically proficient, and highly productive citizens to attain meaningful careers, to enjoy enriched lives, and to make contributions to the nation. DIU is achieving its mission by providing: An excellent student-centered learning environment Professionally accomplished faculty who are strongly committed to student learning High-quality integrated, interdependent programs that build upon the country's assets and offer a broad range of choices Exceptional student support services, resources, and facilities To stimulate the search for knowledge To encourage inquiry and conversation across the traditional academic disciplines To promote opportunity for students to develop as independent thinkers and leaders To foster a campus community characterized by compassion, respect, ethical concern, and social responsibility.

Management Personnel Position Chairman, Board of Trustees Vice Chancellor Advisor, BoT Dean Faculty of Science & Information Technology Dean, Faculty of Business and Economics Dean, Faculty of Humanities and Social Science Registrar Director, Finance & Accounts Person Mr. Md. Sabur Khan Professor Dr. Lutfar Rahman Professor M. Shahjahan Mina Prof. Dr. S.M. Mahbub-Ul-Haque Majumder Professor Dr. Md. Mizanur Rahman Professor Dr. Md. Golam Rahman Dr. Md. Fokhray Hossain Mr. Mominul Haque Majumder

Board of Trustees Person Mr. Md. Sabur Khan Mrs. Shahana Khan Md. Eunus Khan Mrs. Fatema Begum Md. Zafar Iqbal Khan Mrs. Rowshan Ara Begum Mrs. Nasima Akther Md. Emran Hossain

Position Founder & Chairman Member, Board of Trustees Member, Board of Trustees Member, Board of Trustees Member, Board of Trustees Member, Board of Trustees Member, Board of Trustees Member, Board of Trustees

Md. Khorshed Alam Khan

Member, Board of Trustees

Rivalry among the existing firms: As a developing country we have to improve our educational system and to be producing qualified student to compete rest of the world. For improving educational system authority will take different types of step like heir highly qualified teacher, taking good student by admission examination.

Threat of new entrants

Central Women's University ,City University, Bangladesh ,Viqarunnisa University Queens University , Royal University of Dhaka, World University of Bangladesh

Threat of substitutes: A product or service can be substituted, especially made cheaper. Such as Dhaka University, Jagannath University, Jahaghirnagar University, Dhaka Collage, City Collage, Dhaka Commerce College etc.

Daffodil International University is doing business in our own boundary as a market leader but there are huge opportunities to do best than before. They have to keep their market position. Market is becoming competitive day by day so they have to keep market information than others.



1. Course materials 2. Web site ( 3.