Positioning Orchestrating an organizations offering and image to occupy a unique and valued place in the customers mind relative

to competitive offerings. A product or service can be positioned on the basis of an attribute or benefit, use or application, user, class, price or level of quality. In other words a positioning message tells the prospect what you offer and how you're different (i.e., better) than every alternative. Normally, your positioning message, along with your creative strategy (your rational and emotional appeals) form the foundation of your marketing messages. My experience has been that you often don't use the words in a positioning statement verbatim in marketing communications, rather you attempt to clearly convey the positioning message through copy and graphics. A tag line is simply a key phrase you want the reader to remember from a communication. It can be associated with a company, a product or service, or just a specific communication. It does not have to reinforce or encapsulate the positioning message.

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It states (1) how the firm defines its business or how a brand distinguishes itself, (2) how the customers will benefit from its features, and (3) how these benefits or aspects will be communicated to the intended audience. Read more: http://www.businessdictionary.com/definition/positioning-statement.html#ixzz23S0LNWQA

http://www.tripwiremagazine.com/2011/01/50examples-of-catchy-and-creative-slogans.html slogan examples

Here are some popular slogan examples from well known companies: Adidas - Impossible is Nothing American Airlines - List of American Airlines slogans AT&T - Reach out and touch someone. (US, 1979, music written by David Lucas) Avis - We're No. 2. We Try Harder. (US, 1962) Cadbury - A glass and a half in every half pound (UK, 1920s[5]-2010[6]) California Milk Processor Board - Got Milk? (US, 1993) Coca-Cola - It's the real thing. (International, 1969) Crest toothpaste - Look, Ma! No cavities! (US, 1958) De Beers - A diamond is forever. (1948) Disneyland - The happiest place on earth (US, 1960s) FedEx - When it absolutely, positively has to be there overnight (US, 1982) Ford - Built for the road ahead Gamestop - Power to the players General Electric - We bring good things to life. (US, 1981) Gillette - The best a man can get (US) Heineken - Refreshes the parts other beers cannot reach (UK, 1970s-2005) John Deere Tractor - Nothing runs like a Deere. Kay Jewelers - Every kiss begins with Kay Kellogg's Frosted Flakes - They're gr-r-reat! (US, 1950s) Kodak - Share moments. Share life. (US, 1990s) KFC - Finger-lickin' good! (US, 1952) L'Oreal - Because I'm worth it Macy's - Way to shop Maxwell House coffee - Good to the last drop. (US, 1907) M&M's - Melts in your mouth, not in your hands. (US, 1954) New York State - I [heart] New York Nike - Just do it. (1988) NOKIA - Connecting people Persil washes whiter (UK, 1958) Office Max - Relentless focus on you Raid - Kills bugs dead (US, 1966) Rice Crispies - Snap Crakle Pop Rice Crispies Samsung - Everyone's invited Skittles - Taste the rainbow Sony - like.no.other make.believe Southwestern Bell Yellow Pages - Let your fingers do the walking. (US, 1962) Tesco - Every little helps; The price is dropping on your weekly shopping. (UK)

Timex watch - Takes a licking and keeps on ticking. The Partnership for a Drug-Free America - This is your brain. This is your brain on drugs. Any questions? (US, 1987) T-Mobile - Stick Together Toonami - The revolution will be televised Toys 'R Us - I don't wanna grow up, I'm a Toys R Us kid (US 1982) United Airlines - Fly the friendly skys. (US, 1966) United Negro College Fund - A mind is a terrible thing to waste. (US, 1972) Verizon - Rule the Air Wal-Mart - Always Low Prices; Save money. Live better. (US) XBOX 360 - life's short, play more