RESEARCH REPORT ON

INTRODUCING NEW BALLPOINT PEN IN LOCAL MARKET

May 16, 2006

Eastern University, Dhaka

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

INTRODUCING NEW BALLPOINT PEN IN LOCAL MARKET

Term Paper on

Advanced Research Methods

Prepared for
Dr. A.K. Fazlul Haque Shah Course Instructor Advance Research Methods Faculty of Business Administration Eastern University, Dhaka

Prepared by
A, B, M Sazzad Hossain. (Serial No: 13)

Eastern University.
Dhaka

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

16th May 2006, Professor A. K. Fazlul Haque Shah, Course Instructor, Eastern University, Dhaka, Bangladesh. Dear Sir, Here is our report on the Market Demand of a New Ballpoint Pen which you assigned to us as part of our Advanced Research Methodology course. We hope you will find this report objective and accurate. We truly appreciate this assignment, which was really a learning experience for us. Thank you for giving us such an opportunity. We will be available to answer any questions you may have regarding the report. Sincerely yours, A, B, M Sazzad Hossain. (Serial No: 13)

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

ACKNOWLEDGMENT
A lot of effort and study have gone in to make this report a reality. This would not have been possible without the genuine support and assistance provided by the people whom we approached during the various stages of developing this report. Although space and time constraints do not allow me to mention all of them here, we are nevertheless thankful and grateful for their help and for the patience they have showed during our frequent interruptions to their office works for satisfying our various queries. In fact the FOURTY respondents who had kindly consented to give their time deserve our sincere thanks and appreciation. We would especially like to thank Professor A. K. Fazlul Haque Shah, our course instructor for this course, whom we have frequently consulted for guidance and assistance.

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Table of Contents

Executive Summary Background Methodology Sampling method Data Collection Results of the survey Statistical studies Conclusion Appendix: i. ii. Survey Questionnaire used Research proposal

6 9 10

12 17 23

24 26

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Executive Summary
In this research that we have carried out the problem statement was "Introducing a new ballpoint pen in the local market". For the sake of anonymity we have refrained from citing the name of the organisation. However, it may not be out of context to mention that we carried out our survey and research on large group of company of Bangladesh that had been facing the problem of finding out the market demand of a new ballpoint pen in the local market and also to find out the important factors for establishing a new ballpoint pen. A survey questionnaire was developed; pre-tested and 40 respondents were randomly selected from a total of 150 MBA students of Eastern University in order to carry out the research. It may be mentioned here that in order to determine the level of importance of six attributes namely: Writing quality, Price, Colour of ink, Shape of body of pen, Brand loyalty, and Promotional activities were chosen to be used in the survey questionnaire. It is observed that a big majority of the respondents think that good writing quality is an important factor for creating the market demand for a ballpoint pen. Initial findings have revealed that only 17.00 percent of the locally employed staff expressed a high level of job satisfaction while 33.00 percent expressed a lower level of job satisfaction. However, the point to ponder is that an overwhelming majority, representing 60.00 percent of locally employed staff expressed their overall dissatisfaction over their present job, of whom 27 percent expressed total dissatisfaction. The research identifies this negative level of satisfaction as a very serious phenomenon that affects the productivity of an organisation. The research also identifies this as a lack of staffs' ownership and possibly the main underlying reason for the increased trend of employee turnover in this organisation.

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

We would strongly suggest further in-depth descriptive research to precisely ascertain the reason for this downbeat attitude so predominant with the locally employed staffs that is obviously very negatively affecting the organisation both in terms of cost and reputation.

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Literature Review
History of ballpoint pen
In 1879 in Providence, Rhode Island, Alonzo T. Cross invented the stylographic fountain pen, a precursor of the ballpoint pen. He engaged in competition with Duncan Mackinnon, the other stylographic pen inventor. In 1880 A. T. Cross separated his business from his father's and renamed his company the A. T. Cross Pen and Pencil Manufacturer. The fountain pen by Lewis Edson Waterman in 1884 was another step forward in the development of writing instruments. The problems of ink, e.g. drying out, remained. They could be overcome by a ballpoint pen. The first to think of it was the German inventor Baum who patented a ballpoint pen (Kugelschreiber) in 1910. However, the first man to actually develop and launch a ballpoint pen was the Hungarian Lszl Jozsef Br (1899-1985) from Budapest, who in 1938 invented a ballpoint pen with a pressurized ink cartridge. He is considered the inventor of today's ballpoint pen. Working as a journalist, Biro noticed that the ink used in newspaper printing dried quickly, leaving the paper dry and smudge-free. From there he got the idea to use the same type of ink for writing instruments. Since the thicker ink would not flow from a regular pen nib, he fitted his pen with a tiny ball bearing in its tip. Moving along the paper, the ball rotates picking up ink from the ink cartridge and leaving it on the paper. This principle of the ballpoint pen dates back to a never commercially exploited patent of 1888 owned by John J. Loud for a product to mark leather. At the very end of 1938, just one day before anti-Jewish laws became active in Hungary, Br fled to Paris before immigrating to Argentina. Agustin P. Justo had suggested to him to travel to Argentina. He gave him his signed card, which should allow Br to obtain a hard to get visa for the South American country; only in the consulate Br found out Justo was no one else than the Argentine President. In 1943 Br obtained a new patent in Argentina and became the country's leading producer of ballpoint pens. The British government bought the patent as the pen's functioning was not affected by high altitude air pressure and would thus be of use to navigators in airplanes. In 1944, a pen under the brand name Biro was produced for the Royal Air Force. Br died in Argentina in 1985. In 1945 Eversharp Co. and Eberhard-Faber acquired the exclusive rights to Biro Pens of Argentina. Their pen

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

company was re-branded the "Eversharp CA" with CA standing for Capillary Action. Shortly afterwards in 1945, the Chicago businessman Milton Reynolds brought some of Biro's pens from Argentina to the US. With the help of William H. Huenergardt, he created the Reynolds Ball Point Pen, which was put on the US market at the end of 1945 - ignoring the patent acqurired by Eversharp. It became an instant success. However, like Biro's and Eversharp's pens, they were not perfect and often leaked and/or smeared. By 1951, the fountain pen regained its leading position with consumers. The ballpoint pen seemed to have lost the battle. However, in 1954, Parker Pens introduced its first ballpoint pen called The Jotter, which became a success. The same can be said of Patrick J. Frawley Jr. who, in 1949, bought from the Los Angeles chemist Fran Seech an improved ink formula. Seech had lost his job when the ballpoint pen company he was working for had gone out of business. He continued to improve the ink formula he had been working for. Frawley used it when he launched his Frawley Pen Company in 1949. Within one year, he put an improved ballpoint pen on the market, the first pen with a retractable ballpoint tip with no-smear ink. Frawley named his pen the "Papermate". It became a huge success, selling hundreds of millions of copies within a few years. However, within the ballpoint pen battle, the French Baron Marcel Bich, who had founded the BIC Company in 1950, began to dominate the market in Europe and the US in the late 1950s and, by 1960, owned 100% of the Wateman pen company.

Background of the research

There are various types of pen in the local market like- fountain pen, gel pen, ballpoint pen etc. But among those the ballpoint pen is most available and less expensive. Hence the ballpoint pen has larger market share in the local market. Another reason is that it is very much popular to the students and the executives. As a matter of fact many companies are getting interest in producing ballpoint pen. But at present the market of ballpoint pen is very competitive because there are many well-established brands of ballpoint pen in the local market like- Econo, Cell, Matador, Writer, Winner, Merit, Red leaf etc. So it will be vary tough job to successfully introduce and create brand image of a new ballpoint pen. For this purpose we have to analyse which factors are more important to the customers while

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

they purchase a ballpoint pen? The factors might be price, writing quality, color of ink, shape of the pen, brand loyalty, promotion etc. So to find out the market demand of a new ballpoint pen we have to work out some factors and then we have to take some proper initiatives for successful introducing of a ballpoint pen.

Problem Definition
In the local market there are several established brand of ballpoint pen. Those brands have the major portion of market share in the local market. In this situation we are going to introduce a new ballpoint pen in the local market, which will be a very tough job.

Purpose of the Research

The purpose of the study is to find out the factors that are important to create the market demand. And also to find out the requirement of the ballpoint pen users to successfully introduce a new ballpoint pen this competitive market.

Methodology
A careful review of the problem lead to the following specific areas of research that had to be conducted: The writing quality of the pen Price level of the pen Options for the color of ink Shape & structure of the body of pen Brand loyalty of the existing brands Promotional activities

In order to carry out the research the dependent variable was set as "Preference of Customer" while the independent variables were regarded as Writing quality, Price, Color of ink, Shape of the pen, Brand loyalty, and Promotional activities. Accordingly a questionnaire was designed (attached in appendix) where sample respondents were asked to make circle their level of agreement or disagreement to

10

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

six statements (one from each of the above mentioned attributes) on a Likert scale ranging from 9 to 1. The questionnaire also sought respondent's thinking about the overall market demand of a new ballpoint pen, also in a Likert scale ranging from 9 to 1.

Research design
The survey research method was used as the basic research design. Respondents, randomly selected students of business administration department of Eastern University, were interviewed in person and the researcher used a standard questionnaire for this purpose.

Sampling method
Determination of sample size took into account all relevant aspects (e.g. Section, gender, etc.). The total population (N) comprised of 150 MBA students (from 5th, 4th, and 3rd semester) of Eastern University and the sample population (n) was drawn as depicted in the following table. Semester 5th (R+E) 4th (R+E) 3rd (R+E) Total Population Size 60 40 50 150 Sample Size 20 10 10 40

As seen from the figure the stratified random sampling was used to select the 40 respondents from a total population of 150 students. The 3 semesters were given equal opportunity to be represented and the gender aspect was also taken into consideration while randomly selecting the sample. The sample comprised of 16 female members (representing 40%).

Data Collection
The pre-tested questionnaire was manually and personally given to the sample (respondent) in the classroom of Eastern University before starting any schedule classes. After giving the questionnaire the respondents were given brief instruction to fill up the questionnaire easily. Also the objectives of the study were explained to

11

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

them to keep the honesty of the study. The sample respondents were assured by the interviewer of total confidentiality as regards to their responses.

Data Processing and Analysis

Standard editing and coding procedures were utilised. Simple / cross tabulations, and statistical tool (like Discriminant / regression analysis ANOVA) were utilised to analyse the results.

Results of the survey

As described earlier for conducting the research data was collected with the help of a questionnaire. The questionnaire was prepared with some specific statements to find out which factors are more important for finding out the market demand of a new ballpoint pen. The statements are Statement-1: Smooth writing quality is a must for a ballpoint pen Statement-2: Price is a vital factor while purchasing a ballpoint pen. Statement-3: While purchasing a ballpoint pen I always check different alternative colours of ink. Statement-4: Shape & structure of a pen influence my purchase decision. Statement-5: I always prefer a special brand while purchasing a ballpoint pen. Statement-6: Promotional activities influence my purchase decision for a ballpoint pen. After collecting data on all of the above-mentioned factors we has analysed them graphically and statistically (by using SPSS software).

Graphical Analysis
In case of graphical analysis we have divided the answer of the respondents into 3 major categories- agreed, neither agreed nor disagreed, and disagreed. The score from 9 to 6 is considered as agreed, 5- is considered as neither agreed nor disagreed and for score 4 to 1 we considered disagreed. The result of the survey carried out is now presented as follows: Statement-1: Smooth writing quality is a must for a ballpoint pen. For this statement out of 30 respondents we found the following result

12

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Agreed Neither agreed nor disagreed Disagreed

29 1 0

Statement-1: Smooth writing quality is a must for a ballpoint pen

3%0% Agree Neither agree nor disagree Disagree 97%

Fig-1: Percentage of respondents agreed or disagreed on importance of writing quality

It is observed that a big majority of the respondents think that good writing quality is an important factor for creating the market demand for a ballpoint pen. Statement-2: Price is a vital factor while purchasing a ballpoint pen.

For this statement out of 30 respondents we found the following result. Agree Neither agree nor disagree Disagree 26 2 2

statement-2: Price is a vital factor while purchasing a ballpoint pen

7%

7% Agree Neither agree nor disagree Disagree 86%

Fig-2 Percentage of respondents agreed or disagreed on importance of price

13

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Here again it is found that a major portion of the respondents is agreed with this statement, while only 14% are not agreed. Statement-3: While purchasing a ballpoint pen I always check different alternative colors of ink. For this statement out of 30 respondents we found the following result. Agree Neither agree nor disagree Disagree 25 2 3

Statement-3: While purchasing a ballpoint pen I always check different alternative colors of ink

7%

10% Agree Neither agree nor disagree Disagree 83%

Fig-3: Percentage of respondents agreed or disagreed on importance of color options

Here we found that 83% of the respondents are choosy to the color of ink of the pen but 10% of them do not go for that. Statement-4: Shape & structure of a pen influence my purchase decision. For this statement out of 30 respondents we found the following result.

Agree Neither agree nor disagree Disagree

30 0 0

14

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Statement-4: Shape & Structure of a ballpoint pen influence my purchase behavior

0% Agree Neither agree nor disagree Disagree 100%

Fig-4: Percentage of respondents agreed or disagreed on importance of shape

Here, we see a very interesting result. All of the respondents are to some extent agree with this statement, that means all of them think that shape of the body of the pen is the most important factor for a ballpoint pen. Statement-5: I always prefer a special brand while purchasing a ballpoint pen. For this statement out of 30 respondents we found the following result. Agree Neither agree nor disagree Disagree 22 6 2

Statement-5: I always prefer a special brand while purchasing a ballpoint pen

7% 20% Agree Neither agree nor disagree Disagree 73%

Fig-5: Percentage of respondents agreed or disagreed on importance of brand loyalty

This result showing that although more than 70% of the respondents are loyal to some brands but around 30% are till not loyal to any specific brand.

15

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Statement-6: Promotional activities influence my purchase decision for a ballpoint pen.

For this statement out of 30 respondents we found the following result. Agree Neither agree nor disagree Disagree 16 10 4

Here we found that a significant number of respondents think that promotional activities are not so important for creating the market demand of a ballpoint pen.

Statement-6: promotional activities influence my purchase decision for a ballpoint pen

13% Agree Neither agree nor disagree 33% 54% Disagree

Fig-6: Percentage of respondents agreed or disagreed on importance of promotional activities

The result shows that almost half of the respondents do not agree with the promotional activities, which is very interesting.

16

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Statistical studies
The data obtained from the survey was processed statistically by using SPSS and the following results were obtained. Here in the analysis- PC= Preference of Customer, WQ= Writing Quality, CINK= Colour of Ink, and PROMOT= Promotional Activities. In the below table the input for the SPSS is shown. For preference of customer (PC), 1 indicates low customer preference and 2 indicates high customer preference. PC 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 WQ 5 7 9 7 9 9 8 9 9 9 8 9 9 8 9 7 7 7 9 7 9 9 7 8 8 9 8 7 7 8 PRICE 1 9 8 8 8 7 7 7 5 6 9 3 9 7 7 7 7 8 7 8 8 7 8 8 7 8 7 6 5 7 CINK 7 9 5 7 7 7 9 4 7 3 9 3 8 7 6 8 7 6 6 6 9 6 8 8 6 7 6 7 3 3 SHAPE LOYALTY PROMOT 8 9 5 9 5 7 9 8 5 8 7 6 7 8 6 9 9 7 8 7 4 7 7 5 6 4 8 7 6 7 7 8 4 7 8 3 6 3 6 8 6 5 8 5 5 8 8 6 7 6 5 7 8 7 7 8 8 8 5 6 9 9 8 6 5 5 7 8 7 7 8 7 7 5 6 9 8 7 8 6 5 8 6 5 7 8 8 6 3 5

17

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Discriminant
Analysis Case Processing Summary Un-weighted Cases Valid Excluded N Missing or out-of-range group codes At least one missing discriminating variable Both missing or out-of-range group codes and at least one missing discriminating variable Total 30 0 0 0 0 30 Percent 100.0 .0 .0 .0 .0 100.0

Total Group Statistics PC 1 WQ PRICE CINK SHAPE LOYALTY PROMOT WQ PRICE CINK SHAPE LOYALTY PROMOT WQ PRICE CINK SHAPE LOYALTY PROMOT Mean 8.27 6.73 6.53 7.60 6.67 5.53 7.80 7.20 6.40 7.40 6.73 6.33 8.03 6.97 6.47 7.50 6.70 5.93 Std. Deviation 1.163 2.251 1.995 .986 1.799 1.356 .862 .862 1.682 .910 1.710 1.175 1.033 1.691 1.814 .938 1.725 1.311

Total

Valid-N (list wise) Un-weighted Weighted 15 15.000 15 15.000 15 15.000 15 15.000 15 15.000 15 15.000 15 15.000 15 15.000 15 15.000 15 15.000 15 15.000 15 15.000 30 30.000 30 30.000 30 30.000 30 30.000 30 30.000 30 30.000

18

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Tests of Equality of Group Means WQ PRICE CINK SHAPE LOYALTY PROMOT Wilks' Lambda .947 .980 .999 .988 1.000 .904 F 1.559 .562 .039 .333 .011 2.982 df1 1 1 1 1 1 1 df2 28 28 28 28 28 28 Sig. .222 .460 .845 .568 .918 .095

Pooled Within-Groups Matrices Correla tion WQ PRICE CINK SHAPE LOYALTY PROMOT WQ 1.000 .321 -.207 -.154 -.129 .134 PRICE .321 1.000 .431 .137 -.174 .167 CINK -.207 .431 1.000 .322 .146 .133 SHAPE LOYALTY PROMOT -.154 -.129 .134 .137 -.174 .167 .322 .146 .133 1.000 .463 .095 .463 1.000 .128 .095 .128 1.000

Analysis 1 Summary of Canonical Discriminant Functions

Eigenvalues Function 1 Eigenvalue .347 % Of Variance 100.0 Cumulative % 100.0 Canonical Correlation .508

a. First 1 canonical discriminant functions were used in the analysis. Wilks' Lambda Test of Function(s) Wilks' Lambda 1 .742 Chi-square 7.446 df 6 Sig. .282

19

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Standardized Canonical Discriminant Function Coefficients Function 1 .874 -.755 .554 .419 -.247 -.627

WQ PRICE CINK SHAPE LOYALTY PROMOT Structure Matrix

PROMOT WQ PRICE SHAPE CINK LOYALTY

Function 1 -.554 .401 -.241 .185 .063 -.033

Pooled within-groups correlations between discriminating variables and standardized canonical discriminant functions Variables ordered by absolute size of correlation within function. Canonical Discriminant Function Coefficients (Unstandardized coefficients) Function 1 .854 -.443 .300 .442 -.141 -.494 -5.156

WQ PRICE CINK SHAPE LOYALTY PROMOT (Constant) Functions at Group Centroids PC 1 2

Function 1 .569 -.569

Unstandardized canonical discriminant functions evaluated at group means

20

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Classification Statistics Classification Processing Summary Processed Excluded Used in Output Missing or out-of-range group codes At least one missing discriminating variable 30 0 0 30

Prior Probabilities for Groups Prior PC 1 2 Total .500 .500 1.000 Un-weighted 15 15 30 Weighted 15.000 15.000 30.000 Cases Used in Analysis

Classification Results Predicted Group Membership PC Original Count % 1 2 1 2 1 12 5 80.0 33.3 2 3 10 20.0 66.7 Total

15 15 100.0 100.0

A 73.3% of original grouped cases correctly classified.

21

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Explanation of the Analysis

1. The 2 groups are more widely separated in terms of shape and writing quality than other variables. 2. The significance of the univariate F ratios indicates that none of the independent variables significantly differentiate between those who told about high demand and who told about low demand. 3. Since there are 2 groups, only one discriminant function is estimated. The Eigen-value associated with this function is 0.347 and it accounts for 100% of the explained variance. The canonical correlation associated with this function is 0.508 and value of r square is equal to 0.258. That means only 25.8% of the variance in the dependent variable (Market Demand) is explained by the model. 4. The value of wilks lamda is 0.742, which transforms to a chi-square of 7.44 with 6 degrees of freedom and this is not significant at 5% level. 5. Generally predictor with relative large standardised function coefficient contributes more to the discriminant power of the function. The value of standardised function coefficient of writing quality is .874. Hence it has more discriminant power. 6. Some idea of relative importance of the predictors can also be obtained by examining the structure correlation.

22

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Conclusion
The research shows that there is a great deal of .

23

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

APPENDIX I - Questionnaire

form used in the survey

23rd May, 2006 Prof. A. K. Fazlul Haque Shah, Course Instructor, Advanced Business Research Method, School of Business Administration, Eastern University, Bangladesh. Subject: Submission of the Research proposal of Advanced Business Research Course about The preference of the customer about the new Ball point Pen Dear Sir/Madam: It is a great pleasure to introduce ourselves to you. We are the student of Eastern University, a leading private university of Bangladesh and we are enrolled in the MBA program. As part of our course we are assigned to submit a research report by our honourable course instructor Prof. A. K. Fazlul H. Shah for our Advanced Business Research paper. We made following questionnaires pertains to project being conducted by our group. The intention of the study is to get the understanding the preference of the customer about the new Ball point pen. The questionnaire will take at best 5 minutes of your valuable time and we seek your kind cooperation to conduct our research by filling up the questionnaires. We assure you that, the information provided by you will be kept canceled and your name will in no way be reveled in connection with the questionnaire. In our questionnaire we have described some important factors that will determine the market demand of a Ball point pen. Please indicate your level of agreement or disagreement, for each of the statement. Here we have used Preference of the Customer as Dependent variable, which will depend on this following independent variables- Quality of the highlighting, Price , Ink Color, Shape of the pen, Brand loyalty, Promotional activity Thank you very much for your consideration. Yours truly, A, B, M Sazzad Hossain, Serial: 13 The students of MBA (R) program, 5th semester, 5th batch, Eastern University, Bangladesh. Md.Masudul Amin. Serial: 31 The students of MBA (R) program, 5th semester, 5th batch, Eastern University, Bangladesh.

24

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Questionnaire for the DATA collection on the: Customer preference of a Ball point Pen
(Please circle the number that you think most appropriate for the related statement.) 1. For my written purpose I prefer a ballpoint. Extremely Strongly Agree Some Agree Agree what Neither Agree Disagree Some what Disagree Disagree Strongly Extremely Disagree Disagree

Agree nor

5
Neither Agree

4
Some what Disagree

1
Extremely

2. Highlighting quality is very important attribute of a ballpoint pen. Extremely Strongly Agree Some Agree Agree what Disagree Strongly Disagree Disagree

Agree nor

Disagree 9 8 7 6 5 4 3. Price is vital factor while I purchase a ballpoint pen. Extremely Strongly Agree Some Agree Agree what Neither Agree Some what Disagree

Disagree Strongly

Extremely

Disagree Disagree

Agree nor

Disagree 9 8 7 6 5 4 3 2 1 4. While purchasing a Ball point pen I always check different alternative colors of ink. Extremely Strongly Agree Some Agree Agree what Neither Agree Disagree 5 Some what Disagree 4 3 2 1 Disagree Strongly Extremely Disagree Disagree

Agree nor 9 8 7 6

5. The shape of a Ball point pen influence my purchase decision

25

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Extremely Strongly Agree Some Agree Agree what

Neither Agree

Some what Disagree

Disagree Strongly

Extremely

Disagree Disagree

Agree nor

Disagree 9 8 7 6 5 4 3 2 6. I always prefer a special brand (existing) while purchasing a Ball point pen Extremely Strongly Agree Some Agree Agree what Neither Agree Some what Disagree 2 Disagree Strongly

1 Extremely

Disagree Disagree

Agree nor

Disagree 9 8 7 6 5 4 3 7. I am influenced by the Promotional activities of a Ball point pen. Extremely Strongly Agree Some Agree Agree what Neither Agree Disagree 5 Some what Disagree 4 3

1 Extremely

Disagree Strongly

Disagree Disagree

Agree nor 9 8 7 6

Appendix II Submitted Research proposal

Research Proposal On

Introducing New Ballpoint in the Local Market. Objective:

There is various type of Ball point pen of different company in the local market and also has well-established brands like Red leaf, Econo, Merit, Writer, Cello Griper etc. So it's a tough job to successfully perform and create a brand image of new Ball point pen. We have to analyze what is the customer choice? How much price they are willing to pay? What is the quality level? Which color for ink do they like? What type of structure of Ball point pen do they like? The position of the competitors, the demand of markets etc. For finding out the quantity demanded which ultimately lead the success of the new Ball point pen.

26

RESEARCH REPORT INCREASED EMPLOYEE TURNOVER IN AN ORGANISATION ______________________________________________________________________________

Dependent Variable:

Preference of customer

Independent Variable:

1. 2. 3. 4. 5. 6.

Quality Price Color of ink Shape and structure of pen Loyalty of Existing Brand Promotional activities

Target Population: Working Population: Methodology:

The Population of Dhanmondi, Different University and college of Dhaka, Motijheel, Uttara area. Students of Eastern University, Dhaka Personal Interview (using 9 point Likert scale)

27