ntroduction to Dish TV and its features DishTv is India's first DTH service provider .

DishTv is the 1st DTH who wrote it's name in golden Indian DTH era ! It was launched in 2004 by Essel Group's Zee Entertainment Enterprises. It Uses MPEG-2 Digital Compression Technology for SD channels and MPEG-4 for HD channels . DIshTv Currently using Three Satellites for telecasting it's programmes .

NSS 6 at 95.0E For telecasting all Standarddefinition Channels AsiaSat 5 at 100.5E For telecasting all Highdefinition Channels INSAT-4B at 93.5E For telecasting all DDD+ Channels

Currently Dishtv has 19 transponders .10 TPs from NSS , 4 TPs from AsiaSat and remaining from Insat . As Dishtv is getting 5 TPs from DDD+ on Insat-4B , EPG (Electronic program guide) for these DDD+ channel are not available .One thing is that Dish HD supports 1080i HD quality but not 5.1 Surrounding Sound . Presently DishTV has more than 10 million customers ,highest DTH Customers Base in ASIA . Currently Dishtv 245 Standard-definition Channels (Including DDD+ Channels) and 35 High-definition Channels . Basically Dishtv has Two Types of packages .They are North package and South Packages . U can find all packages Details here .In Fact Dishtv has most economical Sports Pack than other DTH . Also here u can find Dish Tru HD Offers & HD Packs . Also DishTV has brought a unique Innovative Idea for all Cricket lover in India which is called India Cricket Pack. After opting this pack one Dishtv customer cant miss a single cricketing action

where INDIA is involved irrespective of enjoying package as India Cricket Pack automatically switches on the channel in which Team India's series will be telecast, LIVE. If have any query regarding Dishtv then never hesitate to post here. We will try our best to provide U a Necessary Solution ASAP . DishTV has reportedly introduced 'DishTV on computer', which is a special set top box which when connected to a desktop PC, helps consumers easily alternate between a computer and Live TV. 'DishTV on computer' extends the DishTV experience to the computer, offering consumers a dual advantage, as also an array of 171 channels to choose from, along with value added services, active features, gaming, etc. Besides, installing a 'DishTV on computer' is similar to installing a regular DishTV, wherein the set top box is installed on the roof/terrace/balcony facing a particular direction, and the VGA box or special, computer-compatible set top box is connected to the PC. Commenting on the launch, Jawahar Goel, managing director of DishTV, said that 'DishTV on computer' will provide customers with a digital TV viewing experience while working on a computer -- at just the click of a button. According to DishTV, 'DishTV on computer' is ideal for consumers who possess a TV and a computer, or those who want to swap between computer and TV viewing, or computer geeks who do not have a TV, etc. The company intends launching the product in a phased manner, currently being made available in select cities, including Mumbai, Delhi, Bangalore, Kolkata, Pune, Ahmedabad, and Hyderabad. The VGA box is available through hi-end consumer durable outlets that already sell DishTV. As also through computer and peripherals outlets via a special tie-up with TVSE. It is priced at Rs 4,150, inclusive of equipment, installation, and taxes.

Zee Entertainment Enterprises The Zee Entertainment Enterprises Ltd. (BSE: 505537, NSE: ZEEL) is the largest Indian media and entertainment company based in Mumbai, Maharashtra.[3] It is a subsidiary of the Essel Group. The company's Chairman, Managing Director and Founder is Subhash Chandra and its Chief Executive Officer is Puneet Goenka. Through its strong presence worldwide, Zee entertains over 500 million viewers across 167 countries

1.10 SWOT ANALYSIS STRENGTHS Dish tv was the first entrant in the DTH category and has thus becomesynonymous with the satellite TV broadcasting business in India. Leveraging itslineage with the Zee group, dish tv has built acommendable brand and relevant product that answers the consumer needs for quality entertainment. Some of the inherent strengths stem from a strong presence all across the geography of India, consumer friendly and pocket

friendly multi-tiered and customizableregional packages, abundant transponder capacity to support its widest content basket, a very strong and diversified content offering addressing consumerswith diverse needs of genres and languages, an extremely cost consciousstructure and a superior technology for the entire gamut of services. Thetechnological edge and differentiation with respect to other brands standsexemplified through its unique offerings of mobile dish with presence inaircrafts(Kingfisher), navywar ships, mobile vans and selected railway saloons. WEAKNESSES The subscriber acquisition cost is still very high. However, compared to thecurrent industry benchmarks, it stands at the lowest by far. The cost towardsacquiring consumers is under constant scrutiny in an endeavor to bring it down.In a market trend of consumers down sliding on the packaging tiers, due tomore value being packaged at the lowest packs, dish tv has exhibited a growthin ARPU. However, ARPU continues to be an area of concern with the constantendeavor to monitor, upgrade and enhance the revenues. OPPORTUNITIES Indias 127 million television owning households, which define the potentialdepth for the DTH category, will act as a low hanging fruit for adoption. Thefurther roll out of CAS by the new Government, into more towns will impactthe growth rate of the DTH category and trigger consumers to make a decision between digital cable and DTH, thereby aiding faster expansion of the digitalentertainment world. 3 0 Enrichment of Value Added Services (VAS) basket with gaming and a host of active services, some going pay, will continue to be opportunity areas for revenue enhancement. An eventful sporting calendar with the ensuingCommonwealth games and a series of Cricketing tournaments will act as acatalyst for this category too. The recent stabilization and a revived hope for bouncing back of the economy as early as the second half of this year willfacilitate faster adoption of the category. Emergence and growth of traffic at theorganized retail chains like Big bazaar, Next, The mobile store, Reliance digitaletc. will also add more visibility leading to better acceptance of the product.

THREATS DTH is currently a six player market. Price cuts and reduced margins, spurred by severe competition, can pose a threat to revenue enhancement. Improvedquality of services by digital cable and IPTV players are potential threats. Churnmanagement and retention cost scan negatively impact bottom-lines unlessconstant attention and Strategy is deployed to manage and control thesubscribers` base.

Dish tv India Limited Case Study

1.An idea turned into a reality in quest of reaching the top andrevol utionizing the media industry of India DISH TV INDIA LIMITED Asias Largest DTH Company A case by

Chaahat Khattar University of Delhi. 2. The obvious thing from a business point of view was to take entert ainment to people if people were not going to come to your entertai nment Subhash Chandra "Formal education gives you confidence . But somehow it also stops you from learning. When you are not educated you are always in learning mode" d wit h a very simple idea revolutionizing Jawahar Goel Dish TV was f

oundethe way people watch television. The fundamental created a n entirely new market place. It was aimed at a never before approa ched target audience of over 134 million households which has tel evision sets out of which 103 million has access to either cable or satellite television. In quantifiable terms, Indias cable industry is w orth over 10 billion dollars (Exhibit 1). Dish TV with time not only in creased its penetration all across India but also started a journey f or itself and soon the company became from Indias first and large st Direct to Home player to Asias largest DTH player and accordin

g to some reports the company would soon become worlds largest DTH player. Dish TV India Limited is an Indian company engaged in the business of providing directtohome (DTH) satellite televisio n service, which includes teleport service, customer support and tr ansponder space leasing. Dishtv is a division of Zee Network Enter prise (Essel Group Venture). Dish TV was a brainchild of Mr. Subh ash Chandra (Chairman of Essel Group) who is always highly rega rded for bringing a revolution in media and entertainment industry. Whether it have been about launching Indias first private channel or starting Indian Cricket League, Mr. Chandra have never feared t o take any risk and his risk bearing capabilities has helped him re main a billionaire for over a decade now. Dish TV was launched in the year 2004 with a very high investment from its parent compan y Zee Entertainment Limited. Currently Dish TV has presence not only in India but also in several other nations with a total subscribe r base of over 11 million and largest share in the Indian DTH indust ry which has over seven different players (Exhibit 2). Today Dish T Vs market capital is slightly lower than its parent company Zee an d is slowly narrowing the gap between the two to become the most successful Essel Group entity. User published content is license

d under a Creative Commons License. Copyright 2011 Chaahat Khattar, All rights

GeneralInformation:Currently Tata Sky has a subscriber base of over 7 million. Tata Sky offers more than 190 channels and services which includes 10

full time TRUE HD channels. Tata Sky is leader of the market for introducing new and innovative Interactive services. All the details regarding packages and pricing of a la carte channels can be found HERE.

LatestUpdates:Tata Sky introduced TruChoice Packages and recently, going one step ahead, Tata Sky was the first Indian DTH operator to introduce all the channels in a True a la carte manner which is known as Make My PackService

Till recent times, Tata Sky was known as a Premium and Expensive DTH brand in India, but with the latest TruChoice packages and Make My Pack feature, the service has become very much affordable. Tata Sky has the most simplified form of channel Packages, and it is the only operator which allows you to mix and match your packages with a la carte channels.

Also Tata Sky is the first DTH which provided most awaited Star channels in true HD 1080i resolution and 5.1 Surround Sound . Tata Sky+ HD supports upto 7.1 SS .

Should you need any further help, feel free to post it HERE and we will be happy to help you ASAP.