BENTO CHAN RESTAURANT

GROUP ASSIGNMENT
NGUYEN MINH THONG NGUYEN THI VAN ANH NGUYEN KHANH PHUONG HOANG NGO THAI DUY KHIEU NGOC TAI HO HOANG ANH VO THAI THU HA

OUTLINE
I. II. General introduction New business plan 1. Brief description of the business ideas 2. Product strategy 3. Distribution strategy 4. Pricing strategy 5. Promotion strategy 6. SWOT analysis III. Financial plan 1. Detail Numbers 2. Project Evaluation 3. Result analysis IV. Conclusion

I. GENERAL INTRODUCTION With innovative and energetic attitude, we, seven students specializing in Finance and Banking from FPT university have set out a new business plan. This is Bento Chang store. We will serve the customers with many forms of food under the shape of a bento. This will be a combination of Vietnamese and Japanese culture and new trend about meal is our desire. II.NEW BUSINESS PLAN

1. Brief description of the business ideas

Our restaurant is established that base on each of favorites member in our group. Each member is all interested in Japanese culture, especially Japanese foods. As we know, in current time, there are many foreign restaurants in HCM city that are symbolic of culture of each country. KFC, Pizza Hut, Pizza domino represent for America. The sushi bar, sumo BBQ symbolizes for Japan. Bento is also one of cultural food in Japan. Bento is a single-portion takeout or home-packed meal common in Japanese cuisine. A traditional bento consists of rice, fish or meat, and one or more pickled or cooked vegetables, usually in a box-shaped container. Bento can be very elaborately arranged in many different styles. It can be typically decorated to look like popular Japanese cartoon (anime) characters, characters from comic books (manga), or video game characters. Another popular bento style is "picture bento", which is decorated to look like people, animals, buildings and monuments, or items such as flowers and plants. As we researched before, there has no bento restaurant that suitable with general pocket of Vietnamese in HCM city. In order to satisfy for anyone is curious about Japnese culture, our group decide to open a bento restaurant, named after Bento-chan ( chan is a way to call other people familiarly in Japan) . Throughout this name, we hope to customers can feel the sincerity that want to bring to them. Decoration Our restaurant is designed following Japanese style. Arrived Bentochan, you will be have a strange feeling, seem you are lost in the sakura homeland. We use the paperhanging with courteous colour that cover all of restaurant. Besides, furnitures are also decorated

following toJapanesestyle as wood funitures or red lanterns.

From the main door you can be attracted by the bento model that are displayed in the shop window.

2. Product strategy
Our restaurant will have four main sections. When the customers come to our store, we can choose

one of them with the additional part including cake, coca cola, salad or fruit. 1. Bento picnic: this is suitable for breakfast or you can keep it until noon and enjoy it quickly and convenient as your lunch at school, office or when you go out with your friend. This can be sandwich, noodle or sushi. The customers can order the additional parts with the special offer. 2. Bento Set: With this type of bento, we will have several sets of bento has been already arranged in a particular order and nutritiously composed. They can be Bento seafood, Bento beef, Bento chicken. Together with the main dishes, this set also includes the Coca Cola, the fruit and the customers can choose between the salad and the cake.

3. Bento mix: This type allows the customer to freely choose several kinds of food and then we will pack it into a tray. However, every day, we will have several types of food that the customers can choose. This will not make the customers feel bored. This can be like our lunch restaurant. However, the big difference lies in our way of serving and designing the food. 4. Bento VIP: This bento will be for customers; preference. By this I mean, customers can choose the design they want from our catalogue and order it a day earlier. Then, we will prepare the bento box in the shape that they would like. This bento is very complicated and contains the best food. However, each day, we will also prepare this bento in advance. However, this is just a limited number. This is the most expensive bento in our restaurant.

3. Distribution strategy
Bento Chans first Restaurant will be located on Tran Hung Dao Street in District 1, in Ho Chi Minh City. This street is considered as a crowed street which is in the center of the city. Besides, the two-way street is wide with small lane for bicycle and motorbike to ride near the roadside. That will help us to keep the customers safe from the traffic when they park to visit our restaurant. Moreover, our main target customers are office employees and pupil, student, therefore, the average size of the pocket of people in the center of the city are relatively high. This will help Bento Chans appearance in the eyes of customers to be cheap with vary sets of food and vary prices from the cheapest to the most expensive compared to many other Japanese restaurants in the city. The location has a drawback also. That is the space for parking. Because it is in the center of the city, it will not have a large space for parking our customers vehicles. In order to satisfy our customers, we provide them two ways of serving. The first one is serving at the restaurant. The customers can come and choose what kind of set that they would like to have at an acceptable price. They can take away with a plastic bento box with decoration and beverage or decide to enjoy the meal at shop. We have high table on the ground floor and low table with pillowfor-sitting up stair. Because the space up stair is large, therefore, we will set up 2 ringing-buttons up stair so that customers can call the waiter to order a meal instead of walking all the way down stair to order. The second way of serving we offer to the customers is delivery. We have a delivery team whose responsibility is to deliver the food to the customers. The customers can order through phone or online through our website (the menu will be updated every day). For the delivery sets, we will collect the money at the time

we give the customers the food. It is very convenience for the customers, especially office employees; they just book an order and wait for the food with enough nutrition to come without going out to find a place to eat. The drawback of this location is that, despite the street is large, during the G-time, the traffic will be heavy and we may not commit exactly the time of delivery to our customers. But the solution for this problem is that the customer can order the food very early before they eat the food, that will save opportunity cost for both customers and the restaurant.

4. Pricing strategy
At the present in Ho Chi Minh City, there are not fewer than 80 Japanese restaurants that serve Bento in their menu. All of the Bento,

which are served in those restaurants, have high nutrition and elegant serving style. The average price of a Bento set at a Japanese restaurant is more than 200.000 VND. With this range of price compared to pockets of many households which have wives and husbands working at offices, we can say that it is too high for a daily meal. Consulted many ideas from 50 office employees at HUTECH University, FPT University, Agribank, HSBC Bank and FPT Securities Company, we conclude that an average price around 30.000 65.000 VND per set of Bento with good nutrition, beautiful decoration and delivery is acceptable. Therefore, Bento Chan unique selling point are that fair and acceptable prices for many kinds of set to a specific range of customer. The main range of customer that Bento Chan aims is office employees and students who have a limited amount of money in their pocket. With the price of 30000 VND, we serve Bento dessert with many kinds of fruits and cake that changes every day for everybody who wants a light meal with many kinds of vitamin. For people who want a meal to make their picnic with family or friends full, we serve Bento Picnic at 40.000 VND, which is reasonable with rice, salty dishes, vegetable and fruit. And how about customers who want to choose their set? We offer Bento Mix at 60.000 VND per set. In which, customers can choose what food they would like to have and with decoration. For customers who do not have time to choose the food like Bento Mix, we offer them Bento Set at 65.000 VND; each set will have salty food, vegetable, fruit and rice with decoration. As our customers special days or occasions, we provide Bento VIP for them to give away as a gift or a luxury meal with much fresh seafood and vegetable with unique decoration. This kind of Bento we have two different prices, one is 250.000 VND and another is 350.000 VND.

5. Promotion strategy
a. Print media We will use newspaper as a means of promotion. For newspapers, 2! Sinh vien, Hoa hoc tro, Muc tim are chosen to publish the stories and advertisements. The reason is that these newspapers are at the top of the most favorite newspapers among Vietnamese teenagers and young adults. They have big impacts on the way how these groups of people believe and behave. b. Japanese small fan We will give away a small Japanese fan for our customers. In this fan, there will be information about our restaurant. With this, the customers themselves can help us to pass around our restaurant information to their friends, family and so on. c. Discount and voucher In the first period, we will give the customers coupons. This will help customers to use products with preferential prices, helped attract a certain customer. HARO will deliver coupons at the supermarket, school. Besides, we will also use the membership card as a way to boost the sales and get the loyalty from the customers. They will add up the mark for every time they buy our products. Afterward, when they reach the required mark, they will receive a card. This card will range from bronze, silver and gold. Each type will give the customers different offers from lowest to highest. d. Social networks We also social media (such as social networking, Youtube, blog, online forum) to approach the target customers. We will create a fan page on Facebook and use the personal accounts at FB to spread the news and marketing messages on this social network. For Youtube, we will make interesting clip that will introduce about our products. It can help build viral marketing. Besides, in the first stage of opening, we can gather lots of people at a place and bring out the flash mob dance. There will be someone recording our dancing. In the clip, everyone will wear the uniform that has logo, brand-name of our products. If uploaded into the internet, lots of people will watch the clip and know our products too.

e. Others: In order to keep customers turn back and make them feel exciting any time, we will decorate our restaurants together with the Our restaurant will celebrate the discount program every month exactly on our commencement day. This will make the customers

special events or holidays in Vietnam. remember our day of commencement. Besides, there will also be discount program across the years.

6. SWOT analysis STRENGTHS

Many dishes and food sets are decorated with Japanese culture. This makes There are many services as delivery and order that suitable with requirement of customers more interested in. customers. Especially in holiday like birthday, Christmas, valentine, its appropriate to be a significance gift. Updating menu frequently

WEAKNESSES
- Narrow space is a great weakness when our restaurant is full spot. It is a problem that we need to improve in the near future. - For some special bento, it will take a lot of time to prepare. Therefore, customers are recommended to order this type earlier.

THREATS
- The price of some dishes is as high as some fast-food store in Vietnam. Some people will feel it is a little bit high. However, the price is not excessively high. - This is a new brand name in Vietnamese cuisine village. Therefore, our mission is that how to popularize as well as shorten the distance between our dishes and customers. - Currently, our country have diversified culture of many countries in over the world, thus there are many famous restaurants that suitable with each countries culture. Therefore, competitive strategy is one of great challenge of our brand name.

OPPORTUNITIES
- Japanese culture are more popular in Vietnam, manga style is one of great favorite trend of the young currently. Maybe this is a fantastic chance that we can combine two cultures of Japanese in our dishes to make set of menu more multiform. Beside we can expand our market segment basing on this association.

 General analysis:
In comparison with other popular restaurants: Japanese restaurant has a much higher cost to the customer have average income and demand is not large. However, with diversification of dishes, customers can still enjoy the pure Vietnamese food with Japanese style, but reasonable price. Besides, Vietnamese economy is developing more and more, people have more opportunities to exchange the culture in over the world and in fact the foreign restaurants are expanding widely in Vietnam at current time. By offering more convenient services such as delivery service (free ship in narrow scale), our restaurant will serve wholeheartedly customers that they have a meal at their office while ensuring the nutrition and safety of food. In comparison with other fast food places (KFC, Pizza Hut, Lotteria), fast food is a style of foreign restaurants, but it is boring if you just eat one kind of food repeated several times. Then, this is an opportunity for Bento lunch box a newest kind of food for Vietnamese. Bento is practically a daily meal with the very popular dish that appropriate with Vietnamese culture. By combining several types of material to bring the different portions of taste and appearance, it is a special point in our strategy. In comparison with other high-grade restaurants (Korean restaurant, The sushi bar), this is a great challenge but we can still deal with it. The weakness of those restaurants has not yet improved their menu as well as the way decorating the dishes. With the dish have sophisticated decoration, it almost has high price level. By organizing the events and attractive promotion, innovative decorations, our bento will be interested for customers. Renewing and updating menu frequently that is a considerable strategy we have to develop more and more.

7. FINANCIAL PLAN

Capital expenses (yearly)

Item License for business Decoration expense High Tables with four chairs each Low Tables with four pillows each Microwave Bento making tool Smoke-consumer Glass Shop window Bar Pepsi machine Cash machine Cold store Air conditioner Fridge Phone Small Knife Medium Knife Big Knife Pots Small bowls Dishes Chopsticks for delivery Wood tray big Wood tray small Plastic tray at shop Outfit Quantity
1 1 4 10 2 4 1 26 1 22 1 1 1 2 1 1 5 5 2 20 300 300 37000 30 30 50 18

Price
3,500,000 150,000,000 4,000,000 8,000,000 1,400,000 900,000 5,000,000 350,000 22,000,000 412,000 5,000,000 3,700,000 6,900,000 9,400,000 7,900,000 500,000 20,000 70,000 100,000 150,000 5,000 10,000 1,000 100,000 70,000 10,000 220,000

Total
3,500,000 150,000,000 16,000,000 80,000,000 2,800,000 3,600,000 5,000,000 9,100,000 22,000,000 9,064,000 5,000,000 3,700,000 6,900,000 18,800,000 7,900,000 500,000 100,000 350,000 200,000 3,000,000 1,500,000 3,000,000 37,000,000 3,000,000 2,100,000 500,000 3,960,000

Useful life (year)

5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

Depreciation expense
30,000,000 3,200,000 16,000,000 560,000 720,000 1,000,000 1,820,000 4,400,000 1,812,800 1,000,000 740,000 1,380,000 3,760,000 1,580,000 100,000

We have the formula: D&A = (Cap Exp Salvage value of Cap Exp )/ Depreciable life of investment All the equipment will have no salvage value at the end of year 5 We just divide the price of the equipment by 5 and get the depreciation every year.

Total

398,574,000

68,072,800

Operating expenses in one year

Item
Plastic tray for delivery Haversack Chopping board Paper glass Chopsticks at shop Toothpicks Washing powder Tissue Salary expense Water Electricity Phone-internet Renting fee Press advertising Advertising clip and others Online advertising Menu cost Bento Japanese paper fan

Quantity

Price

Total

Selling and Administration expense

36500 5,000 10000 3,650 2 650,000 1095 1,000 100 3,000 1 200,000 24 130,000 365 5,000 Refer to salary table

1,592,440,000
182,500,000 36,500,000 1,300,000 1,095,000 300,000 200,000 3,120,000 1,825,000 480,000,000 33,600,000 180,000,000 12,000,000 660,000,000

SALARIES EXPENSE
8am 3pm Chef Staff Body guard Casher & administrator Waiter Deliver 3pm -10pm 3 3 1 1 2 2 Total 1 1 2 2 18 Salary per person 5.000.000 1.600.000 1.600.000 2.500.000 1.500.000 1 .500.000 40.000.000/ month 480.000.000/ year

12

55,000,000

Marketing expenses

114,500,000
16,000,000 18,500,000 50,000,000 10,000,000 20,000,000

Materials Total

3,100,346,500 4,807,286,500

Materials (Yearly)
Name

Japanese rice beef Pork egg salad chicken meat lotus root seaweed sesame seeds sesame oil shrimp squid salmon salmon eggs broccoli peas pumpkin spices Fruit assume mayonnaise carrots frying oil bologna coca marbles ice Crispy flour fried flour vinegar mustard ketchup chili sauce tomato potato bacon sandwich Udon noodles

Price 15k/kg 150/kg 80/kg 25/packet 12k/kg 40k/kg 5k/kg 20k/packet 39k/kg 65k/bottle/500ml 200/kg 135k/kg 280k/kg 150k/100g 23.5k/kg 46k/kg 14k/kg 35k/kg 75k/kg 10k/kg 43k/L 28k/packet 15k/1.5L 15k/10kg 5k/packet/ 100gr 5/packet/100gr 7.8/bottle/500ml 10.5k/tube/100g 10k/bottle/250ml 10k/bottle250ml 12k/kg 22k/kg 130k/kg 15k/packet/12lat 10k/packet/200gr Total

Per day Price 30kg 450,000 10kg 1,500,000 12kg 960,000 10pack 250,000 3kg 36,000 10kg 400,000 2kg 10,000 15 pack 300,000 0.5kg 19,500 2 bot 130,000 2kg 400,000 3kg 405,000 2kg 560,000 1kg 150,000 5kg 117,500 3kg 138,000 6kg 84,000 10,000 20kg 700,000 1kg 75,000 3kg 30,000 3l 129,000 2pack 56,000 30l 300,000 60kg 90,000 1kg 50,000 1kg 50,000 1l 15,600 0.5kg 52,500 3kg 30,000 3kg 30,000 3kg 30,000 8kg 176,000 2kg 260,000 10pack 150,000 35pack 350,000 8,494,100

Per week 3,150,000 10,500,000 6,720,000 1,750,000 252,000 2,800,000 70,000 2,100,000 136,500 910,000 2,800,000 2,835,000 3,920,000 1,050,000 822,500 966,000 588,000 70,000 4,900,000 525,000 210,000 903,000 392,000 2,100,000 630,000 350,000 350,000 109,200 367,500 210,000 210,000 210,000 1,232,000 1,820,000 1,050,000 2,450,000 59,458,700

Per month 13,500,000 45,000,000 28,800,000 7,500,000 1,080,000 12,000,000 300,000 9,000,000 585,000 3,900,000 12,000,000 12,150,000 16,800,000 4,500,000 3,525,000 4,140,000 2,520,000 300,000 21,000,000 2,250,000 900,000 3,870,000 1,680,000 9,000,000 2,700,000 1,500,000 1,500,000 468,000 1,575,000 900,000 900,000 900,000 5,280,000 7,800,000 4,500,000 10,500,000 254,823,000

Per year 164,250,000 547,500,000 350,400,000 91,250,000 13,140,000 146,000,000 3,650,000 109,500,000 7,117,500 47,450,000 146,000,000 147,825,000 204,400,000 54,750,000 42,887,500 50,370,000 30,660,000 3,650,000 255,500,000 27,375,000 10,950,000 47,085,000 20,440,000 109,500,000 32,850,000 18,250,000 18,250,000 5,694,000 19,162,500 10,950,000 10,950,000 10,950,000 64,240,000 94,900,000 54,750,000 127,750,000 3,100,346,500

Sales revenues
Item Bento picnic Bento set Bento mix Bento dessert Bento VIP
Total

Price
40,000 65,000 60,000 30,000 250,000 350,000

Per day
40 85 120 50 3 2

Per year
14,600 31,025 43,800 18,250 1,095 730

Revenue per year

584,000,000 2,016,625,000 2,628,000,000 547,500,000 273,750,000 255,500,000 6,305,375,000

This is the estimated revenues for the first year. In year 2 and 3, the revenues are expected to increase 25% and 25%. However, in year 4 and 5, it rises at a stable rate of 20%. The operating expense is also estimated to increase at a rate of 8% across the project At the year 0, we would like to put 4.000.000.000 in working capital. This will be money for our operations. The money will be recovered at the end of the project.

FREE CASH FLOW

Year 0 Year 1 Year 2 Year 3 Year 4 Year 5

Revenues - Op Ex EBITDA -D&A EBIT x(1-t) NOPAT +D&A CF Opns -Cap Exp - Add WC FCF Debt payment FCF after debt payment
NPV @ 12.3%

398,574,000 4,000,000,000 (4,398,574,000) (4,398,574,000) (4,398,574,000) 6,645,830,901

6,305,375,000 4,807,286,500 1,498,088,500 68,072,800 1,430,015,700 0.75 1,072,511,775 68,072,800 1,140,584,575 0 1,140,584,575
568,629,087 571,955,488 509,310,319

7,881,718,750 5,191,869,420 2,689,849,330 68,072,800 2,621,776,530 0.75 1,966,332,398 68,072,800 2,034,405,198 0 2,034,405,198
568,629,087 1,465,776,111 1,162,272,940

9,852,148,438 5,607,218,974 4,244,929,464 68,072,800 4,176,856,664 0.75 3,132,642,498 68,072,800 3,200,715,298 0 3,200,715,298
568,629,087 2,632,086,211 1,858,492,622

11,822,578,125 6,055,796,491 5,766,781,634 68,072,800 5,698,708,834 0.75 4,274,031,625 68,072,800 4,342,104,425 0 4,342,104,425
568,629,087 3,773,475,338 2,372,588,882

14,187,093,750 6,540,260,211 7,646,833,539 68,072,800 7,578,760,739 0.75 5,684,070,554 68,072,800 5,752,143,354 0 (4,000,000,000) 9,752,143,354
568,629,087 9,183,514,268 5,141,740,138

Amount Owner capital Debt WAAC

Percentage

Cost of capital

We have the formula: WAAC = x debt k debt (1 t) + x equity k equity We get the result of 12.30%

3,000,000,000 2,000,000,000
12.30%

0.60 0.40

0.14 0.13

Loan amount Interest rate PMT Year 1 2 3 4 5

2,000,000,000 0.13 568,629,087 Beginning balance 2,000,000,000 1,691,370,913 1,342,620,045 948,531,564 503,211,581

We assume that our debt is amortizing loan and every year we will pay a fixed payment calculated by the formula =

Total annual payment 568,629,087 568,629,087 568,629,087 568,629,087 568,629,087

simple interest paid 260,000,000 219,878,219 174,540,606 123,309,103 65,417,506

Principal Paid 308,629,087 348,750,868 394,088,481 445,319,983 503,211,581

Ending balance 1,691,370,913 1,342,620,045 948,531,564 503,211,581 0

 Project evaluation
Year Timeline NCF Cumulative NCF Payback period Discount NCF at 11.2% Cumulative discounted NCF Payback period discounted 0 (4,398,574,000) (4,398,574,000) (4,398,574,000) (4,398,574,000) 1 571,955,488 (3,826,618,512) 509,310,319 (3,889,263,681) 2 3 1,465,776,111 2,632,086,211 (2,360,842,401) 271,243,810 PB = 2.89 years 1,162,272,940 1,858,492,622 (2,726,990,741) (868,498,119) PB = 3.37 years 4 3,773,475,338 4,044,719,149 2,372,588,882 1,504,090,763 5 9,183,514,268 13,228,233,416 5,141,740,138 6,645,830,901

We get the formula: PB = years before cost recovery + Payback period discounted. The payback period is still shorter than the payback cut off point (2.89 years)

. From this, we can calculate the Payback period and the

We know that discounted payback period is the length of time required to recover a projects initial cost, accounting for the time value of money. As a result, using discounted payback period is more accurate. The result is similar to that of payback period (3.37 years). Therefore, we can safely assume that this will be a promising plan. We get the following formula: =
From this, we can calculate the NPV of 6,645,830,901. As we can see, NPV is higher zero, it means that the project promises to bring more

profit and value for the investors.

IRR calculation
Year Cash Flow

0 1 2 3 4 5 Cost of capital IRR MIRR

(4,398,574,000) 571,955,488 1,465,776,111 2,632,086,211 3,773,475,338 9,183,514,268 0.1230 44% 35%

We get the formula:

IRR is the rate at which the project. NPV equals 0. It also provides the expected return rate of the project, assuming certain conditions are met. From the above table, we get IRR of 44%. The required rate of return is 12.3%. Since the projects IRR of 44% is larger than the cost of capital, the IRR criterion indicates that the project should be accepted. However, IRR method has one weakness. That is, it assumes that the project is reinvested at the IRR. To eliminate the reinvestment rate assumption of the IRR, we can calculate the Modified internal rate of return (MIRR). In order to calculate MIRRR, we first determine the terminal value (TV) of this project by the following formula:

Then we apply the result into the formula:

With MIRR of 35%, the project should still be accepted.

Income statement
Year Net revenues Operating expense EBITDA D&A EBIT Interest expense EBT Taxes Net earnings Profitability ratio Operating profit margin Net profit margin Assets = Liabilities + Equity Principal paid ROA ROE 1 6,305,375,000 4,807,286,500 1,498,088,500 68,072,800 1,430,015,700 260,000,000 1,170,015,700 292,503,925 877,511,775
1 22.68% 13.92% 5,568,882,688 308,629,087 15.76% 22.63%

2 7,881,718,750 5,191,869,420 2,689,849,330 68,072,800 2,621,776,530 219,878,219 2,401,898,311 600,474,578 1,801,423,733

2 33.26% 22.86% 6,452,672,865 348,750,868 27.92% 37.52%

3 9,852,148,438 5,607,218,974 4,244,929,464 68,072,800 4,176,856,664 174,540,606 4,002,316,058 1,000,579,015 3,001,737,044

3 42.40% 30.47% 7,607,648,563 394,088,481 39.46% 50.01%

4 11,822,578,125 6,055,796,491 5,766,781,634 68,072,800 5,698,708,834 123,309,103 5,575,399,730 1,393,849,933 4,181,549,798

4 48.20% 35.37% 8,736,229,814 445,319,983 47.86% 58.23%

5 14,187,093,750 6,540,260,211 7,646,833,539 68,072,800 7,578,760,739 65,417,506 7,513,343,234 1,878,335,808 5,635,007,425

5 53.42% 39.72% 10,131,795,844 503,211,581 55.62% 65.26%

The expected revenues are on the upward trend with 25% growth rate for year 2 and year 3 and 20% for the remaining years. Besides, it must be noted that we also pay the interest expense every year and this expense will go down every year until we pay off the debt. Let us take a look at the profitability ratio. With the rising operating profit margin and net profit margin, in fifth year, with every 100.000 VND sales, we get profit of 39.720. With the moderate pricing strategy, this is a promising figure for us.

 How can we calculate Assets?

Assets = Liabilities Principal paid + Equity + net earnings

With the ROA increasing every year and reaching 55.62% in the last year, it means that we have high net profit margin and the use of our assets are becoming more productive. With every 100.000 VND of asset, we can generate 55.620 VND of net income. The same trend occurs with ROE

III. Conclusion After researching, practicality of project and chance of success, Bento shop will be a promising project. It can be a new trend among all walks of life about having meals with Japanese style. Furthermore, for the time being, this idea is still quite new and it will easily catch on because everyone will be eager to try new things. In order to keep it on continuously, we also need to improve our restaurant more and more. This project is a chance for us to improve our manage skill, marketing skill and more experience in business. Based on the NPV and IRR calculated above, we believe this project is potential and worth for investing.