Public Relations Management

Define The fundamental purpose of PR is to establish a two way mutual understanding based on truth,knowledge and full information It is a philosophy & function of management expresssed in policies & practices which serve the public to serve its understanding & goodwill History Of PR PR has existed in some shape or form since the beginning of civilization itself. PR was born with the Neanderthals trading techniques, around 1800 BC in the Middle East . Archeologist have found farm bulletiens in IRAN that exhibit an attempt to influence farmers to use certain techniques . History In the United States of America, Edward L. Bernays, is widely recognized as the father of public relations In the United Kingdom Sir Basil Clarke (18791947) was a pioneer of public relations. The First World War helped stimulate the development of public relations as a profession. Objectives Of Public Relations Human relations Free Exchange Better relations Fostering attitude Suggestions and complaints Understanding Supply of information Persuasion Influencing

Why do you need PR Complex structure of industry Communication revolution Keen competition Emphasis on employee relations Development of literacy and education Need to communicate clearly and truthfully . Reasons For Growth Of PR Size of organisation Growing population Political environment Communication Gap Increasing aspiration of employees Human relations Development of media and Universality. Activities Associated With PR Publicity Public affairs Communication Government relations Community relation Press agency Advertising Industry relation Promotion

8 Basic Principals Of PR It deals with facts and not fictions It is public ,not personal service The practitioners must have the guts to say no to a client or to refuse a deceptive program. PR cannot afford to be a guessing game The practitioners should alert & advise, so the people wont be taken by surprise It requires multi-disciplinary applications PR should never lie to media.

ROLE OF PUBLIC RELATIONS An organization has to keep relations with several groups to create and maintain a favorable image about the organization in the minds of the people The people are divided into following groups or categories as per the company's or organizations relations

The consumers.

The community

The dealers.

The shareholders

The employees

Qualifications Of Public Relation Officer Good university degree, preferably in humanities Personality to communicate effectively with a variety of people inside and outside the organization at various levels Capacity for sustained hard work and ability to handle different human and organizational problems. Writing & editing of news items, features & articles Experience of working in an advertising agency, ability to write scripts and commentaries for films and broadcast, understanding & ability to utilize various media of mass, communication viz. press, printed material, radio, film, audiovisual programs etc

Personal Traits He should be intellectually sharp. He should be a man of many tastes. He should be a generalist in terms of capabilities and a specialist so far as public relations is concerned. He should essentially be a "go together He should have flair for writing. He should have a pleasing personality and carry the initiative & drive. He should be proficient in oral and written communication. He should be equally at ease whether writing or talking

Organisation Structure Of PR

Organisation Structure It is a frame in which people work collectively in order to achieve very defined objective. Organisation is a structure which acts as a base for the conduct of business activities efficiently & in orderly manner. Organisation structure specifies which individuals will work as subordinates to which superiors . It also defines interpersonal relationship that should exist between individuals & work in various jurisdictional levels

Role of Public Relation Manager To help management in preparing ,interpreting adopting & evaluating the policies & programme. Design effective performance appraisal system. To develop an effective internal & external communications system. To convey & interpret to the management different information on public attitudes and views about the company. To instruct the companys financial advertising agents on all matters relating to annual reports.

Different areas of Public Relation Manager Writing Editing Placement Planning & Preparation of special events Typography, layout and technical broadcasting & film Speaking Counseling and advising for long range communicative effort Institutional advertising Public Relations Department

House Journals

Media

Communication

Press Relations

Writing & Editing

Area Division

Functions of PR Dept Policy Publicity Relations with government Community Relations Shareholders relations Product Publicity Employee Publication Promotions Programmes Growth Of PR Effective brand building holds the key success for any major business. The economic bloom that India experienced last decade saw the birth of numerous business which were introduced for the first time in the Indian. Eateries like McDonalds, Dominos which were highly successful in the west opened up their markets in India It was Public Relations that played an important role. Holding press releases, media meets and hosting events to promote the same saw the entire coverage being spread out to every corner in the country, either through newspapers or television channels.

PROS Of In-House PR Direct access to decision makers within the organisational framework. Management can ensure value for money & time spend on PR activities. Maintain good relations with emphasis on people aspects at all levels of working. Can protect the interest of the organisation better at time of crisis communication, investors relations & consumers communication.

In House PR

Chief Executive

Chief Of Public Relation

Deputy chief Of Public Relations

PR Set Up

House Journal

Corporate PR

Print Publications

Media Relations

PR Consultancy In India Approachcom Banana Brand Work Company Empowered Solutions identity brand consultants Pros of PR Consultancy

They are like advertising agencies who can be done away with if found inefficient . They provide unbiased and impartial services facilitating correct assessment of the situation by the management. They have a location advantage enabling companies situated at distant places for maintaining the line of contact with government, media & other agencies They are better equipped to collect a host of information from varied sources . They possess wider range of experience and exposure .

20 Point PR Agenda Prepare programme in written form and fixing targets in order to fulfill defined objectives. Develop good relations with the media Dissemination of professionally written news, photographs and featured stories to all media. Holding press conference professionally. Maintain a media information system Arranging interviews of management with press, radio and television Maintain a photographic unit and a picture library Editing & producing house journals Writing & producing print material such as annual reports etc Handling PR sponsorships and surveys. Organising PR exhibitions & representing the organisation in various outside meetings. Commissioning audio visuals such as slide presentation documentary films.. Attend sales & dealer conferences Planning ,developing & executing PR Maintaining contact with the oragnisations and special groups Analysis of feedback and evaluation of the results. Indentify existing and potential investors, audiences. Investors relations and financial communications depending on the nature of business Understand the key issues of corporate communication