(619) 609-3919 / mpack90@gmail.com 22 Lark Court, Larkspur, CA 94939 www.margaretpack.

com

Margaret Pack

Education:

California Polytechnic State University, San Luis Obispo: September 2008 - June 2012
B.S. Journalism Concentration: Public Relations Cumulative GPA: 3.4

Honors & Awards: Deans List, Department Chairs Award for Leadership in Journalism, CNBAM Second Place Best Orientation Edition (Mustang Daily SOAR Edition), California College Media Awards Third Place Best Orientation/Back-to-School Edition (Mustang Daily WOW Edition)

Coronado High School, Class of 2008 Copenhagen International School, 2004-2006

Public Relations & Media Experience:

Public Relations Intern

On The Horizon Communications, Pismo Beach, CA: May 2011 - June 2012
-Assisted with writing, editing and distributing press releases, e-blasts -Pitched and followed up with national, regional and local media -Researched editorial calendars using CisionPoint and Vocus software -Prepared press kits and scheduled appointments for trade shows -Quali ed bloggers for reviews/giveaways and coordinated sample requests -Assisted with archiving clips -Updated OTH and client websites & Facebook pages

Special Sections Coordinator

Mustang Daily, San Luis Obispo, CA: June 2011 - June 2012

-Generated & assigned editorial content, graphics, product themes for special editions (4-6 editions per quarter) -Collaborated with editorial, advertising, marketing and design sta s to implement PR/marketing objectives -Established new special edition themes for 2011-2012 academic year -Wrote press releases as needed

Public Relations Intern

Cal Poly College of Liberal Arts Communications O ce, San Luis Obispo, CA: December 2010 - April 2011

-Wrote press releases -Assisted in planning and execution of donor event and Cal Poly Open House events -Conducted research, communicated with academic departments and wrote content for College of Liberal Arts fact book brochure -Designed invitations, bookmarks and other promotional material -Edited for spelling, grammatical errors, checked for plagiarism and formatted articles -Reported and wrote editorial content as needed -Use of AP Style, WordPress for editing and publishing online Public relations work for two non-pro t clients: Earth Day Alliance: Public relations for Earth Day SLO 2011, wrote and distributed press releases to local media and received various coverage, created social media strategy, invited local politicians to attend and speak Atascadero Friends of the Library: Wrote press releases, managed social media, designed promotional material and strategy for brand recognition

Copy Editor

Mustang Daily, San Luis Obispo, CA: June 2010 - August 2011

Student Account Executive

Central Coast PRspectives, San Luis Obispo, CA: March 2011 - June 2011

Leadership:

Public Relations Student Society of America (PRSSA) member: September 2010 - June 2012 2011 National Assembly Delegate
-Selected to attend PRSSA National Assembly in Seattle to represent Cal Poly chapter -Voted on PRSSA bylaws and elected 2011 National Committee -Attended professional development and networking workshops

Cal Poly College of Liberal Arts Student Ambassador: September 2009 - June 2011 Week of Welcome (WOW) Orientation Leader: March 2010 - September 2010

Skills:
Extensive Experience: CisionPoint, Vocus, AP Style, Facebook, Twitter, LinkedIn, YouTube, Adobe InDesign, Photoshop, Illustrator, Open Source Web Design (WordPress and Moonfruit), Microsoft O ce Suite Experience In: Adobe Dreamweaver, iMovie, SEO, HTML, Microsoft Excel Foreign Language: Intermediate French, beginner Danish, beginner Spanish