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Financial communication
ESDES - MSc FIM - 2012
Financial communication
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Pedagogical goals
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1.
Understand the relationship between financial information and stock valuation Understand the relationship between financial communication, corporate valuation and corporate strategy Identify the players of the Stock Market ecosystem and understand their expectations Master the main regulatory principles Know the main supports and tools used by financial communication
2.
3.
4. 5.
Agenda
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Date
10 sept. 14:00 -17:00
Title
General introduction
Issues
Definition Financial communication & valuation Ecosystem Regulatory framework Analysts relations & corporate MKT Business and business model Global environment, sector and market cap. How to manage market operations Regulatory framework for communication How to balance reglation & strategy Equity communication vs debt communication Relationship with financial partners The Financial communication team Interactions among the company Interactions with shareholders / Board
Market operations
Financial issues
Operations
Evaluation
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Multiple-choice questionnaire:
\ at the end of the last session (11/10) \ approx. 50 questions / 45 mn \ individual
\ 2 groups per session / 8, 9 & 11 October \ Presentations are part of the course, as an
introduction to the issues studied
15 mn max. 10 slides max. / 5 pages max.
\ Logistical constraints
Course supports will be transferred to ESDES Alternatively, they will be available for download on Scribd: www.scribd.com / messagedentreprise
Bibliography
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Cadre et pratiques de la communication financire Ouvrage collectif, Observatoire de la Communication Financire - 2010 Lexique de la communication financire Ouvrage collectif, Observatoire de la Communication Financire - 2010 La communication financire Anne Guimard - Economica - 2001 Communication financire Jean-Christophe Vidal, Pierre Mudet Lefebvre Franis - 2011 Gouvernement dentreprise et communication financire Bernard Marois, Patrick Bompoint Economica - 2004
Gouvernance et communication financire A. mourot, Y. Brissy, D.Guigou Ed. dorganisation - 2008 La communication financire Jean-Yves Lger - Dunod - 2010 Les cls dun parcours boursier russi Catherine Kabl - Gualino - 2003 Middlenext guides
\ la gestion de linformation privilgie et la
prvention des manquements dinitis - dc. 2011 moyennes - Mars 2011
\ LISR et le Dveveloppement Drable pour les valeurs \ Code de gouvernement des entreprises pour les
valeurs moyennes et petites - dc. 2009