| 10/2011 - Now - Written for Marketing Magazine and developing a script concept for television (my personal project)

- Wrote content for FITC, Integrated Brands, and Venngage while planning communications for Foodo

Freelance Writer

Freelance Community Manager

Entrinsic | 08/2010 - 11/2010 - Created content, live blogged, and reported on TIFF parties held at the vitaminwater backyard - Managed social media communications for clients

linkd.in/clickeric bit.ly/eric or

Strategist, Writer and Community Manager

Experience

Education

Reporter

The Ad Buzz | 08/2010 - 12/2011 - Break news, cover events, and conduct video interviews with advertising industry leaders

Content Manager

| 08/2010 - 04/2011 - Developed and executed content strategy for relaunch

Techvibes Media Inc. | 10/2009 - 10/2010 Covered Toronto technology events and news including: - Social Media Week - NXNE Interactive - Canadian New Media Awards - among many others ;)

Community Manager and Writer

Advertising Account Management Diploma

Centennial College | 2008 - 2009

Honours in Business Administration

University of Windsor | 2000 - 2004 Major: Marketing Minor: Polictical Science

itravel2000 | 05/2011 - 09/2011 - Wrote web copy, ideation for campaigns, and social media analytics to bring itravel2000 into the social sphere - Created a plan for growing and engaging the itravel2000 community on Twitter, Facebook, and the blog

Digital Strategist and Copywriter

Freelance Mobile Analytics

on.fb.me/evflore

JUICE Mobile | 07/2010 - 09/2010 - Gathered and analyzed data to optimize mobile campaigns - Managed multiple mobile campaigns for Rogers, Pizza Pizza, Global TV, Telus, and WIND Mobile among others

- A pro at Word, Excel, and PowerPoint - Know Google Analytics and learning Adwords - Some skill in Adobe CS6 Photoshop, Illustrator (where I cooked this up in), InDesign, and Premiere Pro

Editor and Writer

Tomorrow Awards | 11/2009 - 05/2011 - Wrote summaries and commentary on recent campaigns, cool technology, and ideas facing the ad industry - Developed and executed their social media strategy at launch

Proximiy Canada | 02/2010 - 04/2010 - Engaged audience on Twitter, Facebook, and YouTube - Moderated the award winning Doritos Viralocity contest, ensuring the entries followed all the rules and regs

Doritos Contest Community Manager

Proximity Canada | Winter 2010/2011 - Moderated entries for Doritos Write the End contest and monitored social media sites for consumer sentiment

Doritos Contest Moderator

Account Management Intern

TEDxToronto | 10/2012 An Organizer for Startup Lean Machine | 10/2012 Toronto International Film Festival | 2009 - 2012 Padfolio | 05/2012 Toronto Digifest | 2011 AndroidTO | 2010 - 2011 Epilepsy Toronto - Buskersfest | 2009 - 2011 CMA - Next Conference | 2009 - 2010 ICA - Advertising Week Canada | 2009 - 2010 Mesh Marketing | 2008 - 2010

Volunteer

+3100 followers +55k tweets

Eric Floresca

@clickeric bit.ly/socialef

evfloresca@gmail.com

bit.ly/gaheris

Allard Johnson (now KBS+P Canada) | 05/2009 - 08/2009 - Managed e-mail campaigns for Nair, resulting in a 14% conversion on a 6% clickthrough rate that doubled site traffic - Coordinated competitive intelligence, research, and analysis for CDIC, HRTC, and The Keg

- I Keep Web Analytics 2.0 by Avinash Kaushik and The Yahoo Style Guide by Chris Barr on hand - Ive read The Lean Startup by Eric Ries and the epic that is A Song of Ice and Fire by George R.R. Martin.

647.504.5552

www.clickeric.com

The curiosity to question, the flexibility to adapt, and the drive to connect you to your audience.