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The following pages provide an insight into the great diversity of Western Australia: its people, lifestyle, landscape and economy. With more than 27 percent of its population born overseas, Western Australia today reflects a truly multicultural outlook readily incorporating many Mediterranean and Asian lifestyle practices and traditions especially in our cuisine and housing designs. Perth, the capital city of Western Australia, is ideally located on the banks of the magnificent Swan River, with the Indian Ocean and great beaches only a few kilometres away. This, along with a Mediterranean climate of long hot summers and short cool winters, accounts for our love of the great outdoors and sporting activity especially water sports. Situated in the same time zone, and proximity to Asia, Western Australians identify themselves as part of the worlds most transforming region. China is our number one trading partner and Western Australias relationship with China is founded on mutual prosperity and a growing understanding and appreciation of our respective cultures and lifestyles. The pages also illustrate the range of Western Australias significant industries from agriculture and fine food and our rich endowment of mineral resources, to scientific and technological expertise and world class educational institutions. With 10 percent of the population we produce 38 percent of Australias export wealth. We are the driver of Australias economy and, as such, enjoy a lifestyle that consistently places Perth among the worlds top ten most liveable cities. I welcome you to Western Australia.
First impressions
From the air, your first glimpse of Western Australia comes a full two hours before your plane touches down at Perth International Airport. Its enough time to see just how big Western Australia really is. As the aircraft crosses the northern coast, the land below appears like infinite coloured ancient marble. You are peering down on the largest of Australias States and Territories a landmass stretching across 2.5 million square kilometres. That is more than a quarter the size of China and 25 times as large as Zhejiang Province. But Western Australia does not only cover a third of continental Australia. It also embraces more than 10,000 tiny islands. Some are at the centre of the offshore petroleum industry. Many of the islands are simply pristine breeding grounds for sea birds and marine mammals, like the Australian Sea Lion. As you come closer to Perth the landscape changes dramatically. You will fly over wheat fields and country towns and then a patchwork of green bushland, forests and farms before Perths sprawling beachside city comes into view. Western Australia is home to 2.2 million people, the majority of whom (over 70 percent), live in the capital city of Perth. Flying time from Perth to Shanghai is around nine hours, making Perth Australias closest capital to China. Western Australia also shares the same time zone as China and much of Asia. Western Australia enjoys strong trade relations with the region. Today by value, 76 percent of Western Australias total trade is with Asia, and 24 percent of its total trade is with China.
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A prosperous State
Western Australia is Australias fastest growing and most prosperous state, with high levels of wealth and low unemployment. The economy is highly developed, with almost 70 percent of the workforce employed in a diverse services sector, supported by advanced and efficient transport and communications systems. A high gross state product (GSP) means Western Australians enjoy a high standard of living, quality housing and world-class health and education systems. Over the last ten years, Western Australia has consistently been the state with the highest GSP per capita, and Perth is one of Australias most affluent cities based on average incomes. In 2008-09 Western Australias GSP per capita was A$71,052 - well above Australias gross domestic product (GDP) per capita of A$55,195. Western Australia contributes 38 percent of Australias total merchandise exports (2008-09). Over 66 percent of the nations total exports to China originate from Western Australia. Almost every sector of the States economy is focused on exports. Like China, Australia has weathered the international recession well, and today, Western Australia is preparing for a major expansion of its resource industries. However, the huge ongoing investment in resources hides the true diversity of the Western Australian economy. In addition to a strong services sector, which includes scientific and medical research, tourism, education, architecture and design and finance, Western Australia has a growing manufacturing base and a large and diverse primary sector. The State is a world leader in the production of wool, grain crops and premium wines.
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Students from South Perth Primary School (Photo: Wu Pinhe, Zhejiang exchange photographer)
from Europe and Asia, including China, and more recently Africa and the Middle East. More than 27 percent of Western Australians were born outside Australia, and others continue to preserve the diverse cultural traditions of their heritage. In Western Australia people speak 270 languages and identify with more than 100 religious faiths. The result is a rich tapestry of interwoven cultures. It is hard to classify a typical Western Australian or a single culture in Western Australia, but the harmonious sharing of cultures, by the people of the State, has led to achievements and the lifestyle that Western Australians cherish.
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(Royal Perth Hospital)(Barry Marshall) (Robin Warren)2005 (Fiona Wood) 2005 Tim Winton (Miles Franklin Award) 2008 14 16(Steve Hooker)(Eamon Sullivan)
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Sponsors of Australia China Business Council (WA) on stage with Ambassador Zhang Junsai at 2009 Chinese National Day Celebrations in Perth
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WA Premier Colin Barnett meeting with Zhejiang Party Secretary Zhao Hongzhu during his July 2009 visit to China
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Open to investment
Western Australia welcomes foreign investment and business migration. The State offers a great climate for investors. The local economy is growing strongly - despite remaining economic troubles in many other parts of the world. Strong export growth is predicted for Western Australias resources industry and medium and long term prospects appear good. Western Australias economy has increasingly diversified allowing the State to cushion itself from most fluctuations in the international commodities market including the 1997 Asian financial crisis and the recent global financial crisis. Western Australia has become a significant part of the Asian market. Many Western Australians work and holiday in the region and the States export sectors are geared to respond to Asias needs.
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Western Australias workforce is skilled, highly educated, and increasingly so. However, Western Australia welcomes skilled and business migrants to help meet coming shortages in many sectors. In addition, and most importantly, Western Australia is a secure place to invest. It has very low levels of sovereign risk and an independent judiciary that ensures property rights are protected. As a community, Western Australians are aware that large projects which have underpinned the States economic growth, have depended largely on foreign investment. Consequently, a local culture has developed which is accommodating to foreign investment and this is recognised by government and local business alike.
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Excellence in education
A high percentage of Western Australians undertake tertiary studies and they are well served for world-class tertiary institutions. Western Australia has five universities which cater to undergraduate and graduate students and have internationally recognised research institutes. Western Australia also has numerous colleges offering trade certificates and advanced training in a variety of fields from catering to ship building. Western Australian universities have a number of notable graduates including Australias current Foreign Minister and five past Australian ambassadors to China, as well as world recognised doctors and scientists. Because of the quality of education offered in Western Australia, many interstate and overseas students - including many from China - choose to study here. It is clear that Perths cosmopolitan atmosphere and attractive lifestyle provide an excellent learning environment. In 2009 students from no less than 140 different countries came to Perth to study. Perth is a major centre for learning English as a second language and all the citys language schools and colleges are registered by the Government to ensure that courses are of the highest standard. Unlike some other Australian States, schools must also comply with strict State Government regulations in order to register, including the requirement that schools submit to regular audits to ensure financial viability and protect students investments. Chinas links with Western Australias education system extend beyond student training. Western Australias universities have a number of collaborative projects with Chinese universities and companies and The University of Western Australia has three joint laboratories with Zhejiang University.
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Rising economic prosperity is attracting thousands of people from other parts of Australia and the rest of the world to settle in Western Australia. The States rapid population increase, together with economic growth, is fuelling demand for new domestic housing construction and extra office space. In 2009, more than 200,000 square metres of new office space was under construction in Perths central business district. With an emphasis on quality workmanship, environmentally friendly and sustainable design, and innovative design solutions, the experience and expertise within the Western Australian building sector has enabled many companies to operate internationally. Many of Western Australias architects, urban planners and building supply companies have focused on South-East Asia in particular, and are now actively pursuing opportunities in the Chinese construction services market. Several architecture and building product companies already operate successfully in China. A Western Australian founded company was behind such major projects as Dubais record-breaking complex, the Emirates Tower, and Stadium Australia, Sydneys Olympic stadium.
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(Photo: David Morcombe, Australian Institute of Architects) Cockburn Gateway Shopping Centre
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Western Australia is also set to become an international leader in carbon abatement technology. The worlds largest geosequestration system is being established off the Western Australian coast as a vital part of the Gorgon liquefied natural gas (LNG) Project. Of course LNG itself is also a relatively clean energy source. Western Australia is also an important research centre for geothermal technology - using the heat found inside the Earths crust to produce superheated water and steam to drive turbines and in turn generate electricity. The Perth based Geothermal Centre of Excellence hopes to develop technologies that will lead to whole cities being powered by zero-emission geothermal energy. There is also strong interest among private companies to obtain exploration licences and identify Western Australias hot rock zones that could be used to generate clean geothermal power.
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President Hu Jintao and Premier Wen Jiabao visited Bentley Technology Park. The Australian Resources Research Centre (ARRC), one of the largest specialised research centres in the Asian Region, employs more than 300 scientists at a purpose built facility adjacent to Perths Technology Park. The ARRC is supported not only by the Western Australian Government, but also the Federal Governments peak research organisation - the Commonwealth Science and Industrial Research Organisation (CSIRO), Curtin University of Technology and The University of Western Australia. ARRCs work covers earth science and resource engineering, exploration geophysics and petroleum engineering. Beyond the resources sector, Perth is home to the Western Australian Institute of Medical Research, which is focused on uncovering the genetic and environmental causes of disease, and the National Measurement Institute and the Interactive Virtual Environment Centre (iVEC) are the hub of advanced computing in Western Australia.
(Bentley Technology Park) 100 20062007 (ARRC) 300 ARRC - (CSIRO)ARRC iVEC
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It takes more than a few days to see Western Australia. In fact, the land mass is so vast that few Western Australians have visited more than a small fraction of their State. However, the State can deliver some of the most exotic and awesome scenery found anywhere in the world. Around Perth, visitors can find themselves shopping in trendy King Street in the city centre - packed with designer label boutiques - or at the fascinating crafts markets in Fremantle or Subiaco. Ferries and boats travel along the majestic Swan River and give a different perspective of the Perth skyline, Kings Park and the leafy riverside parks and mansions. For the more active, Perth has many picturesque golf courses where golfers are often joined by kangaroos. In the South West, Western Australians and visitors alike can enjoy wine tasting tours in the Margaret River region and walking the tree top walk through the canopy of ancient giant tingle trees near Walpole. Further from Perth, along the north-west coast, visitors enter an entirely different world where the dolphins of Monkey Mia are so friendly they can be hand fed, and swimmers might be lucky enough to swim with whale sharks at Ningaloo Reef. From Esperance to Broome, pristine coastline stretches the length of the State and Western Australia boasts some of the whitest sand beaches in the world. Beach lovers can swim at beaches along most of the coast, or have a relaxing beer at a beachside pub with the locals. We are not that far away. Perth is Australias closest capital city to China. We would love to welcome you soon.
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(King Street) (Fremantle) (Subiaco) (Margaret River)(Walpole) /(Monkey Mia) (Ningaloo) (Esperance) (Broome)
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Further information
For more information about Western Australia, please contact: : Western Australian Trade Office China www.westernaustralia.cn Department of State Development www.dsd.wa.gov.au Tourism Western Australia www.westernaustralia.com www.westernaustralia.com/cn/ Perth Education City www.pertheducationcity.com.au www.pertheducationcity.com.au// Department of Mines and Petroleum www.dmp.wa.gov.au Department of Agriculture and Food www.agric.wa.gov.au Department of Commerce www.commerce.wa.gov.au Small Business Development Corporation www.migration.wa.gov.au Department of Culture and the Arts www.dca.wa.gov.au
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Acknowledgments The Department of State Development acknowledges contributions from the Department of Mines and Petroleum, Perth Education City, the Department of Agriculture and Food, Tourism WA, and the Department of Culture and the Arts. Several organisations also provided photographs and these have been credited throughout the publication. Disclaimer This publication has been prepared by the Department of State Development with information taken from a range of sources. The information is accurate at time of printing (April 2010). The authors have endeavoured to provide a representation of Western Australian lifestyle and industry however the publication is not intended to be an exhaustive or comprehensive list of information about Western Australia. This brochure is printed on paper that contains 55% recycled fibre (25% post consumer and 30% pre consumer) and 45% elemental chlorine free pulp. All virgin pulp is derived from well-managed forests and it is manufactured by and ISO 14001 certified mill.
Level 6, 1 Adelaide Terrace, East Perth, Western Australia 6004 Tel: +61 8 9222 0555 Fax: +61 8 9222 0505 Email: dsd@dsd.wa.gov.au Website: www.dsd.wa.gov.au