A Project Report On Perception of Customers About Big Bazaar

Perception of customers about Big Bazaar
Executive Summery
Background Big Bazaar has entered in Belgaum market 9 month back i.e. 15th Sep 2007. So its important for them to know what is market price of staples (rice, turdal, sugar, and edible oil) comparing to Food Bazaar (Big Bazaar). By this, food bazaar can fix competitive price to increase their sales. This project may help them to do so.
Management Problem
Big Bazaar has entered in Belgaum market 9 month back i.e. 15th Sep 2007. So its important for them to know what is market price of staples (rice, turdal, sugar, and edible oil) comparing to Food Bazaar (Big Bazaar). By this, food bazaar can fix competitive price to increase their sales. This project may help them to do so.
Research Problem
To find out the reason why people purchase in Kirana stores and at what price Kirana stores sell these products. By this, food bazaar can fix competitive price to increase their sales. This project may help them to do so.
A) Objectives: 1) To know the competitiveness of Food Bazaar (Big Bazaar) in Belgaum city. 2) To find out why customers shop food items from kirana stores 3) To find out perception of customers about Big Bazaar (Food Bazaar) B) Sub Objectives a) To fix most effective pricing strategy for Food Bazaar. b) To increase sales of Food Bazaar. By this project company will come to now what price they should fix and up to what extent company should give offers and discount.
Babasabpatilfreepptmba.com
Page 1
Methodology
Data Source: Primary Data Secondary Data Research Design or Data collection method : It is a Exploratory Research.
Research Instrument or Form

The study will be made through a well structured questionnaire and seeks the opinions and Suggestions of the respondents towards Big Bazaar. Select the sample: Define the Population: surrounding 5km of Big Bazaar. Sampling unit: People of Belgaum city . Small retail shop (kirana stores) near Big Bazaar in Belgaum city. Specify sampling unit: A) The sampling units will be the people of Belgaum city B) Kirana stores. Sampling Method: The sample will be selected based on non probability sample. Sampling Design The research is mainly opted on customers and small retail shop survey. The sample selected for survey is convenience sampling and judgment sampling. Sample size of 50 respondents and 20 retail shop in Belgaum city Babasabpatilfreepptmba.com Page 2
Perception of customers about Big Bazaar Sampling Plan . Major Findings Graphs show that in 50 respondent 48% of customer visit kirana stores because of convenience Graphs shows that because of quality Graph shows that out of 43 respondent 58% of customer agree that Big Bazaar fix good price for product. & 42% of customer disagree it. Graph show that out of 43 respondent 91% of customer agree that Big Bazaar provides good service of product. & 9% of customer disagree it Graph shows that out of 43 respondent 65% of customer agree that Big Bazaar provides good offer of product. & 35 % of customer disagree it Graph shows that out of 43 respondent 70% of customer agree that Big Bazaar saves time for shopping. & 30 % of customer disagree it There in is no difference in the price of sona mosuri rice, There is small difference in the rate of turdal and sugar. There is big difference in the rate of Gimini sunflower oil. out of 50 respondent 42% customer visit Kirana stores Sampling unit : Sampling Method Sampling Size Sample Area A) CUSTOMERS OF KIRANA STORES . B) SMALL RETAIL SHOP. : Convenience Sampling and judgment sampling : A) 50 Customers. B) 20 retail shop. : surrounding 5km of Big Bazaar.
Page 3
Conclusion
This study has basically helped to know the perception of customer towards Big bazaar and what influence people to shop at kirana stores. . The prices (non offer price) of food Bazaar (Big Bazaar) and kirana stores are almost same, But Big bazaar are able to keep cheaper price compare to kirana stores by giving discount and offers. Some of the people believe that the prices in big bazaar is high compare to kirana stores, But by this study I can say that big bazaar provide less price by giving discount and offers.. I offer my best wishes for the same and hope that my work will be of some use for the company.
Suggestions
At least once in month they have to study market price and then fix price for their product according to it. Because of busy schedule most of the people visit Big Bazaar at evening so more offers should be kept at evening. Big Bazaar should provide home delivery for huge purchase. Some of the people believe that the prices in big bazaar is high, so Big Bazaar should make some awareness through advertisement.
Page 4
INTRODUCTION TO THE TOPIC

As now we are in the era of retail sector, many organizations entering into the retail market. In India the Pantaloon company one of the greatest retailing company with its retail shop called Big Bazaar. I did project on Comparison between Big Bazaar (Food Bazaar) and Kirana stores, at Belgaum branch, It means i am comparing the price of Food Bazaar i.e. Sugar, rice, edible oil, and turdal with the same product of Kirana stores.
Need of the study:

According to the survey done at food bazaar I understood that most of the people are not satisfied with the price of the products at Food Bazaar this is because of Big Bazaar is unable to know at what prices Kirana stores are selling their product. By this study, company can know at what price local retail shops are selling and why people are purchasing in small retail shop. After knowing the reason company can use different pricing strategy to attract the people.
Benefits of the study to company

It will help company to know at what rate kirana stores are selling same product. It will help the company to know factors which influence the customer to purchase in particular store.
Benefit to Academics:
It will help me in understanding Why people usually prefer to purchase in particular store. What is the price difference between Big Bazaar and Kirana store.
Page 5
ABOUT THE ORGANIZATION The Global Retail Industry

The global Retail scenario: The US$ 9 trillion Retail industry is one of the worlds largest industries and still growing. 47 of the Global Fortune 500 companies & 25 of Asias Top 200 companies are retailers. Even as the developing countries are making rapid strides in this industry, organized Retail is currently dominated by the developed countries with the USA, EU & Japan constituting 80% of world. Retail is a significant contributor to the overall economic activity the world over: the total Retail share in the World GDP is 27% while in the USA it accounts for 22% of the GDP. The share of organized Retail in the developing markets ranges between 20% to 55%. Traditionally, local players tend to dominate in their home markets. Wal-Mart, the worlds leading retailer, has about 8% of the US$ 2,350 billion market in the USA. Similarly, Tesco has a market share of about 13% in the US$ 406 billion UK market. The main value propositions that most large retailers use a are a combination of low price, all-under-one-roof convenience and neighborhood availability.India has emerged as the most attractive retail market three years in a row. The Indian Retail industry is a US$ 270 billion industry and is growing at over 13% per annum. Only about 4.6%(US$12.42 billion) of the industry is organised. If this share increases to 10% by 2011, the size of organised retailing could touch US$ 55 billion a CAGR of over 35%.At the centre of Indias booming economy are the top six cities of Mumbai, Delhi, Chennai, Kolkata, Bangalore and Hyderabad representing 6% of the population yet contributing 14% of the GDP. Also notable is the fact that 85% of Indias urban Retail market is concentrated in the countrys eight large cities. THE INDIAN RETAIL INDUSTRY: AN OVERVIEW Babasabpatilfreepptmba.com Page 6
Perception of customers about Big Bazaar The first decade of modern retail in India has been characterized by a shift from traditional kirana shops to new formats including department stores, specialty stores hypermarkets, and supermarkets and across a range of categories. Modern retail formats have mushroomed in metros and mini-metros. In the last few years, modern retail has also established its presence in the small cities, exposing residents to shopping options like never before. Retail is Indias largest industry accounting for over 10 per cent of the countrys GDP and eight per cent of the employment. The industry in India has emerged as one of the most dynamic and fast placed ones with several players entering the market. The Indian retail market is expected to grow from US$ 300+ billion to US$ 400+ billion at the rate of approximately 7-8% per year by 2010. Driven by changing lifestyles, strong income growth, western influence and favorable change in demographic patterns, Indian retail is expanding at a rapid pace. Retail market essentially comprises: Shopping centers: there is an increase in the number of shopping centers in both tier-I and tier-II cities. India can expect to have 600 new shopping malls by 2010. Food retail Kids retail Agriculture and Floriculture Electronics goods market. Retailing is a distinct, diverse and dynamic sector .It is an activity of enormous economic significance to most developed nations. It generates revenue and wealth for nation, encourages investments and brings technological advancements. Stated that it brings employment and creates wealth of the economy. It is a vibrant part of our changing society and a major source of employment Retailing performs activities at larger level so it requires massive manpower to handle and manage its operations. Retailing also helps society in general by providing goods and services in reasonable price and increasing
Page 7
Perception of customers about Big Bazaar their standards of living. Retailing activity can be viewed as a significant contributor to the economy in general. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to consumers on a relatively small scale. Retailing makes products and services available in large quantities. Retailers produce or order the products/services in bulk so they can take advantage of economy of scale and thus they can formulate competitive pricing strategies. Products and services are generally sold through the store or on the internet. Some of these stores are branded stores(exclusive showrooms either owned or franchised out by a manufacturer) , specialty stores(greater choice to consumer, comparison between brands is possible) , department stores/supermarkets (one stop shop catering to varied consumer needs) , hyper-mart (low prices , vast choice available including services such as cafeterias.) , shopping malls (variety of shops available to each other ).
RETAIL REVOLUTION IN INDIA: AN OVERVIEW Retail in India is on a cusp of transformation. Organized retailing as a professional service-oriented set-up, is a recent phenomenon in India but is growing at a tremendous pace with a potential of creating over 2 million new (direct) jobs within the next six years, assuming an 8 to 10 per cent share of organized retailing in the total retail business. The fast changing retail environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. As retailers work directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linked to the retail business world. The need is to have a program which has all the inherent features of a business management program and includes experiential learning throughout the program. India's imminent urbanization process has implications for demand for housing, urban infrastructure, location of retail, and demand for consumer durables. Babasabpatilfreepptmba.com Page 8
Perception of customers about Big Bazaar The on-stream infrastructure development will drive growth in the transportation sector, spur demand for vehicles, increase real estate values along the Golden Quadrilateral corridor, and potentially boost construction of suburban homes as people escape congested cities. Plus, it will open up thousands of villages en route to a global audience and effectively integrate them with the growing Indian economy. Growth of the Retail market, to a great extent, is the dependent on the size of the country's consuming class and the rate of growth of GDP, especially disposable incomes. India is the world's second most populous country and its GDP growth is likely to surpass that of China by 2015. It is estimated that India's GDP will surpass that of the US before 2050, to make it the world's second largest economy. Reflecting on the robust growth in India's GDP, consumer expenditure (in current prices) grew at a relatively high pace of nearly 10 percent per annum over the past two years. India's advantage lies in the fact that it has the largest young population in the world over 890 million Indians are below 45 years of age. The median age for India is 25 years as compared to 28 years for Brazil, 33 years for China and 38 years for Russia. There are more English speaking people in India than on the European continent. The retailing industry in India, estimated at USD 270 Billion in 2006, is expected to double to USD 440 Billion by 2010. Of the total retail market, food and grocery retail is by far the single largest block estimated to be worth a whopping Rs.642, 200crore, but more than 99 percent of this market is dominated by the neighborhood mom & pop stores. In terms of formats, the energy in terms of new investments is expected to be driven towards the supermarkets and hypermarket segments. All new players Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group have shown interest towards developing these two formats, along with wholesale, cash & carry outlets, while India's largest retailer Retail India Ltd. has a continuous store rollout schedule for its Big Bazaar hypermarkets and Food Bazaar supermarkets. Babasabpatilfreepptmba.com Page 9
Perception of customers about Big Bazaar HISTORY OF RETAILING:
Supermarkets established in US during 1930s. 1940s & 50s major food marketing channel. 1950s spread through Europe. 1960s appeared in Middle East, Asia & Latin America
The Era of rural retail industry could be categorized into two formats: weekly markets and village fairs. Primarily weekly formats catered to the daily necessities of villagers. Village fairs were larger in size with a wide variety of goods sold from food, clothing, cosmetics and small consumer durables. The traditional era saw the emergence of the neighborhood Kirana store to cater to convenience of the Indian consumers. The era of government support saw indigenous franchise model of store chains run by Khadi & Village Industries Commission. The KVIC has a countrywide chain of 7000 plus stores in India. This period also witnessed the emergence of shopping centers with car parking facility. The Modern era has a host of small and large formats with exclusive outlets showcasing a complete range of products. The department stores and shopping malls targeting to provide a complete destination experience for all segments of the society. The hyper and super markets are consistently trying to provide the customer with the 3 Vs. (Value,Variety,Volume) Over the last three years, this sector has witnessed an exorbitant growth due to the establishment of numerous international quality formats to suit the Indian purchase behavior, the improvement in retail processes, the development of retail specific properties and the emergence of both, domestic and international organizations.
Classification of Retail industry. Hypermarkets: They are typically large, starting from 40,000sq. ft plus are usually located outside the city limits. This format comprises of a multiple division layout, and usually has an industrial- look interior. Hypermarkets generally provide daily necessities and grocery like items. Pricing is competitive and they also offer volume discounts. Babasabpatilfreepptmba.com Page 10
MBOs: Multi Brand outlets, also known as Category Killers, offer several brands across a single product category. These usually do well in busy market places and Metros. Super Markets: Large self-service outlets, catering to varied shopper needs is termed as Super markets. These are located in or near residential high streets. These stores today contribute to 30% of all food & grocery organized retail sales. Super Markets can further be classified in to mini supermarkets typically 1,000 sq ft to 2,000 sq ft and large supermarkets ranging from a size of 3,500 sq ft to 5,000 sq ft. having a strong focus on food & grocery and personal sales. Discount Stores: As the name suggests, discount stores or factory outlets, offer discounts on the MRP through selling in bulk reaching economies of scale or excess stock left over at the season. The product category cans rane from a range of pericable non-perciable goods. Convenience Stores: These are relatively small stores 400-2,000 sq. feet located near residential areas. They stock a limited range of high-turnover convenience products and are usually open for extended periods during the day, seven days a week. Prices are slightly higher due to the convenience premium. Departmental Store: Large stores ranging from 20000-50000 sq. ft, catering to a variety of consumer needs. And further it is classified into localized departments such as clothing, toys, home, groceries, etc. Exclusive Store: Ranging from a size of 500 sq ft to 5,000 sq ft. & above, this format is owned/ managed by the Company or through its franchise. These can offer single brand as well as multiple bands. . Specialty Store: These formats focus on a specific product category, Medium sized
Page 11
Perception of customers about Big Bazaar layout in strategic location. Specialty stores provide a large variety base for the consumers to choose from. BENEFITS OF FDI IN RETAIL SECTOR Higher competition would lead to higher quality in products and services. Better lifestyle as better products would be introduced. Exports would increase due to greater sourcing of major players. Investment in whole supply chain would increase. Technology would be upgraded in terms of logistics, production, and distribution channels. The markets of the sector would flourish and develop. Employment would increase and skills & manpower will develop. A strong retailing sector would promote tourism. Economies of scale would help lower consumer prices and increase the purchasing power of the consumer. In the long term it will be beneficial in the up-gradation of agriculture and small scale & medium scale industries.
SOME OF THE PLAYERS PRESENT IN THE INDUSTRY:

Archies, Bata India Ltd, Big Bazaar, Crossword, Ebony Retail Holdings Ltd., Fabmall, Food Bazaar, Globus Stores Pvt. Ltd., Health and Glow, Liberty Shoes Ltd., MTR Foods Ltd., Music World Entertainment Ltd., Pantaloon Retail India Ltd., Shoppers Stop, Style SPA Furniture Ltd, Subhiksha, Titan Industries, Lifestyle, etc. Babasabpatilfreepptmba.com Page 12
Perception of customers about Big Bazaar PLANS OF KEY PLAYERS IN INDIA: Pantaloon Retail: Expansion into all possible formats of retail across categories and segments. Approximately 30 million sq.ft by FY10 Turnover expected to touch Rs.30,000 crore ($6.67 billion) by FY10-11. Reliance Retail: About Rs.30, 000 crore ($6.67 billion) investment to set up multiple retail formats with expected sales of Rs.90, 000 crore ($20 billion)-plus by 2009-10. RPG: Planning IPO, 450-plus MusicWorld stores and 50-plus Spencer's Hypers covering 4 million sq.ft area by 2010. Lifestyle: Rs.450 crore ($90 million) investment in next five years to expand on Max Hypermarkets and value retail stores, Home and Lifestyle Centres. K Raheja Corp.: Operates Shoppers' Stop, Crossword, Inorbit Mall, Home Stop and Hypercity. To open 55 hypermarkets across India by 2015. Subhiksha: 750 stores and Rs.650 crore ($145 million)-plus estimated sales by March 2007. Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next five years. Trent Ltd.: To open 27 more stores across its retail formats, adding one million sq.ft of space in the next 12 DLF malls. Trinethra: Recently acquired by the AV Birla Group, Trinethra (with two formats Trinethra and Fabmall) plans 220 stores with a projected turnover of over Rs.300 crore ($667 million) this fiscal. Vishal Group: Plans include an IPO and investment close to Rs.1,250 crore ($278 million) by 2010, targetting 220 outlets, taking its cumulative retail space to five million sq.ft and sales turnover to Rs.5,000 crore ($1 billion).
Page 13
Perception of customers about Big Bazaar Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping in Rs.31,500 crore (US$ 7 billion) in creating a nationwide retail network, including 100 hypermalls and several hundred small supermarkets
FUTURE GROUP
Page 14
Perception of customers about Big Bazaar Pantaloon Retail is the flagship enterprise of the Future Group, which is positioned to cater to the entire Indian consumption space. The Future Group operates through six verticals: Future Retail (encompassing all retail businesses), Future Capital (financial products and services), Future Brands (management of all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media). Future Capital Holdings, the group's financial arm, focuses on asset management and consumer finance. It manages two real estate investment funds (Horizon and Kshitij) and consumer-related private equity fund, In division. It also plans to get into insurance, consumer credit and other consumer-related financial products and services in the near future.
PANTALOON
Pantaloon is not just an organization it is an institution, a center of learning & development. They believe that knowledge is the only weapon at our disposal and our quest for it is focused, systematic and unwavering. At Pantaloon, they take pride in challenging conventions and thinking out of the box, in traveling on the road less traveled. Our corporate doctrine Rewrite Rules, Retain Values is derived from this spirit.
Page 15
Perception of customers about Big Bazaar Over the years, the company has accelerated growth through its ability to lead change. A number of its pioneering concepts have now emerged as industry standards. For instance, the company integrated backwards into garment manufacturing even as it expanded its retail presence at the front end, well before any other Indian retail company attempted this. It was the first to introduce the concept of the retail departmental store for the entire family through Pantaloons in 1987. The company was the first to launch a hypermarket in India with Big Bazaar, a large discount store that it commissioned in Kolkata in October 2001. And the company introduced the country to the Food Bazaar, a unique 'bazaar' within a hypermarket, which was launched in July 2002 in Mumbai. Embracing our leadership value, the company launched all in July 2005 in Mumbai, making us the first retailer in India to open a fashion store for plus size men and women. Today they are the fastest growing retail company in India. The number of stores is going to increase many folds year on year along with the new formats coming up. The way they work is distinctly "Pantaloon". Their courage to dream and to turn dreams into reality that change peoples lives, is their biggest advantage. Pantaloon is an invitation to join a place where there are no boundaries to what you can achieve. It means never having to stop asking questions; it means never having to stop raising the bar. It is an opportunity to take risks, and it is this passion that makes their dreams a reality. Pantaloon Retail (India) Limited, is India's leading retail company with presence across multiple lines of businesses. The company owns and manages multiple retail formats that cater to a wide cross-section of the Indian society and is able to capture almost the entire consumption basket of the Indian consumer. Headquartered in Mumbai (Bombay), the company operates through 7 million square feet of retail space, has over 1000 stores across 50 cities in India and employs over 25,000 people. Pantaloon Retail forayed into modern retail in 1987 with the launching of fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar, a hypermarket chain that combines the look and feel of Indian bazaars, with aspects of modern retail, like choice, convenience and hygiene. This was followed by Food Bazaar, food and grocery chain Babasabpatilfreepptmba.com Page 16
Perception of customers about Big Bazaar and launch Central, a first of its kind seamless mall located in the heart of major Indian cities. Some of it's other formats include, Collection i (home improvement products), EZone (consumer electronics), Depot (books, music, gifts and stationary), all (fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashion accessories). It has recently launched its e-tailing venture, futurebazaar.com. The group's subsidiary companies include, Home Solutions Retail India Ltd, Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing. The group also has joint venture companies with a number of partners including French retailer Etam group, Lee Cooper, Manipal Healthcare, Talwalkar's, Gini & Jony and Liberty Shoes.
HISTORY OF COMPANY Mr. Kishore Biyani the Chief Executing Officer and Managing Director of Future Group started the biggest discount store called Big Bazaar. He got this idea from Saravana stores of Chennai. He launched 3 Big Bazaars in 22 days In 1987 Manz wear Pvt was incorporated. Then the companys name was changed to Pantaloon Fashion and subsequently to Pantaloon Retail He opened his first franchise store in Goa in the year 1991. He then opened Pantaloon Shoppes in Cochin, Colabo, Mumbai and Ahmedabad. Pantaloon was a one Shoppe destination for all apparel products. Babasabpatilfreepptmba.com Page 17
Perception of customers about Big Bazaar By the end of the year 1991 there were 22 of them across the country. By early 2000 the work of Big Bazaar the biggest discount store had started. The first Big Bazaar Is se sasta aur acha kahi nahin Indias hypermarket chain came up in Kolkatta in the year 2001. In the year 2002 Food Bazaar the supermarket chain was launched at various places
BUSINESS DESCRIPTION
Pantaloon Retail (India)Ltd. The Company's principal activity is to operate retails chain stores in names of Big Bazaar, Food Bazaar, Central and Pantaloons. The Big Bazaar is the discount store, which offers a wide range of products under one roof. The products include apparels, General Merchandise non-apparels such as utensils, sports goods and footwear. The Company also has its presence into gold retailing by launching Gold Bazaar. The Company's Food Bazaar provides a range of food and grocery products ranging from fresh fruits and vegetables, staples, FMCG products and ready-to-cook products. The Central offers a chain of stores including books and music stores, global Babasabpatilfreepptmba.com Page 18
Perception of customers about Big Bazaar brands in fashion, sports and lifestyle accessories, grocery store and restaurants. The Pantaloon retail stores focus largely apparels and accessories.
GROUP VISION
Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.
GROUP MISSION
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail reality, We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united
making consumption affordable for all customer segments for classes and for masses.
determination shall be the driving force to make us successful.
CORE VALUES

Indian ness: confidence in ourselves. Leadership: to be a leader, both in thought and business. Respect & Humility: to respect every individual and be humble in our conduct. Introspection: leading to purposeful thinking. Openness: to be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: to build long term relationships.
Page 19
Simplicity & Positively: Simplicity and positively in our thought, business and
action.
BIG BAZAAR
Isse sasta aur accha kahin nahi Big Bazaar is a chain of department stores in India, currently with 92 stores. It is owned by the Pantaloon Retail India Ltd, Future Group. The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the biggest and the fastest growing chain of department store and aims to have 150 by June 2009, and 350 stores by the end of year 2010. Shop till you drop! Big Bazaar has democratized shopping in India and is so much more than a hypermarket. Here, you will find over 170,000 products under one roof that cater to every need of a family, making Big Bazaar Indias favorite shopping destination.
Page 20
Perception of customers about Big Bazaar At Big Bazaar, you will get the best products at the best prices -- this is our guarantee. From apparel to general merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, car accessories, books and music, computer accessories and many, many more. Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality. If you are a fashion conscious buyer who wants great clothes at great prices, Big Bazaar is the place to be. Leveraging on the companys inherent strength of fashion, Big Bazaar has created a strong value-for-money proposition for its customers. This highlights the uniqueness of Big Bazaar as compared to traditional hypermarkets, which principally revolve around food, groceries and general merchandise. Boasting of an impressive array of private labels, Big Bazaar is continually striving to provide customers with a complete look. So be it mens wear, womens wear, kids wear, sportswear or party wear, Big Bazaar fashions has it all! Big Bazaar has clearly emerged as the favorite shopping destination for millions of its consumers, across the country, its success is a true testament to the emotional bonding it has established with the Indian consumer, on account of its value offerings, aspirational appeal and service levels.. An interesting development has been the increase in the categories and micro merchandising at Big Bazaar. New categories like consumer electronics, furniture, communication, food and beverage, pharmacies, beauty retail, salons, books, stationery and music are being added and Big Bazaar is getting bigger in space. A Big Bazaar store measuring more than 150,000 square feet opened in Bangalore in October 2006. This takes Big Bazaar to the next level. Big Bazaar store at Belgaum was started on 14th September 2007.
26th January, 2006... Indias Sabse Sasta Din

The acceptance and loyalty that Big Bazaar has garnered over the years, was well evident on 26th January 2006. Babasabpatilfreepptmba.com Page 21
Perception of customers about Big Bazaar On the day India celebrates its Republic Day, the company honoured the consumer by calling it the Maha Savings Day. Shoppers at all Big Bazaar and Food Bazaar outlets across the country were offered products at prices never heard before in the history of shopping. The offers were spread across categories from electronics to utensils, from apparel to furniture and food. This event received tremendous response from the regular and an entirely new set of shoppers, which resulted in nearly 2 million people visiting the stores on that day. And most stores were able to post record sales for a single day.
Big Bazaar Fashion-Private Label Brands

Big Bazaar has gradually introduced private labels in fashion over the last few years. Every year, new private labels are introduced to increase their share over other brands. Some of the private labels launched include: Ctee A brand of T-shirts with smart lines and remarks, it is targetted at the young and youngat-heart. It comes in 3 lines-pink for women; green for pre-teens and blue for men. Knighthood It is the mens formalwear brand with a wide range that includes formal shirts, trousers, suits, blazers and basic mens accessories like ties and handkerchiefs. DJ&C India`s cool answer to international labels is positioned for the 20-35 year age group. It targets both men and ladies and the range includes designer denims, casuals, street-wear and campus-wear. DJ&C Sports Babasabpatilfreepptmba.com Page 22
Perception of customers about Big Bazaar This is a unisex sportswear range for the age group of 20-40 years. Shatranj The mens ethnic wear range consists of kurtas, kurta pyjama sets and heavy sherwani sets. Shyla True to its tagline `what women want, Shyla offers a complete range of formal/semicasual line of ladies tops, trousers, skirts, etc. Srishti The complete ethnic wear range offering a range of traditional designs for ladies, encompasses both salwar kameez sets and mix-n-match/fusion wear. Pink n Blue The kids brand range created to celebrate the spirit of childhood, has the blue range for boys and pink for girls. There is an infant line available as well. Pink n Blue covers the entire apparel needs of kids right across t-shirts, shirts, jeans, trousers, shorts, dresses and ethnic-wear/occasion-wear.
FOOD BAZAAR
Ab Ghar Chalaana Kitna Aasaan
Food Bazaar invites you for a shopping experience, unique by its ambience. At Food Bazaar you will find a hitherto unseen blend of a typical Indian Bazaar and International supermarket atmosphere. Across India, food habits vary according to community, customs and geography. Food Bazaar, through its multiple outlets addresses this. At the same time it offers best quality products at wholesale prices to a wide cross section of the Indian population. Food Bazaar effectively blends the look, touch and feel of the Indian bazaar with the choice, convenience and hygiene that modern retail provides. The food and grocery division of the company was launched in 2002-03. Most stores are located within Big Bazaar, Central and Pantaloons and act as strong footfall generators. There are separate stand-alone Food Bazaars as well. Babasabpatilfreepptmba.com Page 23
Perception of customers about Big Bazaar Flagged off in April02, Food Bazaar is a chain of large supermarkets with a difference, where the best of Western and Indian values have been put together to ensure your satisfaction and comfort while shopping Food Bazaar offers a variety of daily consumption items, which include staples, soaps and detergents, oils, cereals and biscuits. On the product category side, the primary segregation is done on the basis of staples, fresh produce, branded foods and home and personal care products. . The western values of convenience, cleanliness and hygiene are offered through pre packed commodities and the Indian values of "See-Touch-Feel" are offered through the bazaar-like atmosphere created by displaying staples out in the open, all at very economical and affordable prices without any compromise on quality. The best of everything offered with a seal of freshness and purity will definitely make your final buying decision a lot easier.
Affiliated companies
1. Home Solutions Retail (India) Limited Home Solutions Retail (India) Limited (HSRIL) offers complete retailing solutions for all products and services related to home building and home improvement. The key product categories are Consumer Durable & Electronics (CDE), Furniture, Home furnishing & decor, Home improvement and Home services. HSRIL operates retail format Collection-i, Furniture Bazaar, Electronics Bazaar, Home Town and e-zone. 2. Future Brands Limited Future Brands Limited (FBL) has been incorporated on November, 2006 and is involved in the business of creating, developing, managing, acquiring and dealing in consumer-related brands and IPRs (Intellectual Property Rights). 3. Future Media (India) Limited Page 24
Perception of customers about Big Bazaar Future Media (India) Limited (FMIL) was incorporated as the Groups media venture, aimed at creation of media properties in the ambience of consumption and thus offers active engagement to brands and consumers. FMIL offers relevant engagement through its media properties like Visual Spaces, Print, Radio, Television and Activation. 4. Future Logistic Solutions Limited Future Logistic Solutions Limited (FLSL) has been incorporated as a separate entity and is involved in the business of providing logistics, transportation and warehousing services for all group companies and third-parties.
5.
Convergem Communication (India) Limited Convergem Communication (India) Limited (CCIL) (formerly known as Convergem Retail (India) Limited) was incorporated to set up a chain of retail outlets for dealing in areas of communication, data & voice storage and other related products. The company operates m Bazaar, m Port and GenM, among other retail formats.
6.
Pantaloon Food Product (India) Limited Pantaloon Food Product (India) Limited (PFPIL) was incorporated with the object of sourcing and backward integration of food business of the Company. PFPIL has sourcing and distribution bases at all key cities across the country.
7.
Future Knowledge Services Limited
Page 25
Perception of customers about Big Bazaar Future Knowledge Services Limited (FKSL) was incorporated on January, 2007 and is engaged in the business of business process outsourcing and knowledge process outsourcing. 8. Future Capital Holdings Limited Future Capital Holdings Limited (FCH) was formed to manage the financial services business of Pantaloon Retail (India) Limited and other group entities. FCH is one of the fastest growing financial services company in India, with presence in Asset Advisory, Retail Financial Services and Proprietary Research. The company operates a consumer finance retail format, Future Money and manages assets worth over US$ 1 Billion through Indivision, Kshitij, Horizon and Future Hospitality Funds. FCH subsidiary companies include Kshitij Investment Advisory Company Ltd., Ambit Investment Advisory Company Ltd., and Indivision Investment Advisors Ltd.
9.
Future Generali India Insurance Company Limited Future Generali India Insurance Company Limited (FGIICL) was incorporated on October 30, 2006 to undertake and carry on the business of general insurance. The approval for carrying on General Insurance Business has been received from the Insurance Regulatory and Development Authority of India (IRDA) on September 4, 2007.
10.
Future Generali India Life Insurance Company Limited Future Generali India Life Insurance Company Limited (FGILICL) was incorporated on October 30, 2006 to establish and conduct the business of life insurance in India, which comprises of whole life insurance, endowment insurance,
Page 26
Perception of customers about Big Bazaar double benefit and multiple benefits insurance etc. The approval for carrying on Life Insurance Business has been received from the IRDA in September, 2007. 11. Futurebazaar India Limited Futurebazaar India Limited (FBIL) is set up as the e-Retailing arm of the Future Group for providing on-line shopping experience. Futurebazaar.com was launched on January 2, 2007, and has emerged as one of the most popular online shopping portals in India. It was awarded with the Best Indian Website award, in the shopping category, by the PC World Indian Website Awards. 12. Weavette Texstyles Limited Weavette Texstyles Limited was incorporated on December 8, 1994 and is involved in the business of designing, manufacturing, buying and selling, importing, exporting, spinning etc of various types of textile fabrics.
13.
Staples Future Office Products Private Limited Staples Future Office Products Private Limited (SFOPPL) was incorporated on January, 2007 and is involved in the business of dealing in all kinds of office supplies, office equipments and products. SFOPPL is a joint venture between the Company and Staples Asia Investment Limited (a subsidiary of Staples Inc USA). The companys first retail outlet opened in Bangalore in December, 2007.
14.
Alpha Future Airport Retail Private Limited Alpha Future Airport Retail Private Limited (AFARPL) was incorporated on November 17, 2006 and is involved in the business of retailing of all consumable products, foods and beverages at airport terminals world-wide. AFARPL is a 50:50 joint venture company between Alpha Airport Retail Holdings Private Limited and the Company.
Page 27
Perception of customers about Big Bazaar 15. Pan India Food Solutions Private Limited Pan India Food Solutions Private Limited (PIFSPL) was incorporated on May 1, 2006 and is involved in the business of restaurants and Food Courts. PIFSPL is a 50:50 joint venture between the Company and Blue Foods Private Limited. The company operates popular restaurants and food courts Cream Centre, Bombay Blues, Copper Chimney, Spaghetti Kitchen, Noodle Bar, Gelato and The Spoon. 16. Talwalkars Pantaloon Fitness Private Limited Talwalkars Pantaloon Fitness Private Limited (TPFPL) was incorporated on December 19, 2006 and is involved in the business of setting up gymnasiums and dealing in fitness equipments and other health products. TPFPL is a 50:50 joint venture between the Company and Talwalkars Better Value Fitness Private Limited. The company opened its first gym at Orchid City Centre Mall in Mumbai.
AWARDS AND RECOGNITION

The Reid & Taylor Awards For Retail Excellence 2008 Retail Leadership Award: Kishore Biyani Retail Best Employer of the Year: Future Group Retailer of The Year: Home Products and Office Improvements: HomeTown The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail Congress - Asias single most important global platform to promote world-class retail practices - and are aimed at honouring the best, in Asian Retail scenario. India played host to Asia Retail Congress 2008. 2007 Images Retail Awards
Page 28
Perception of customers about Big Bazaar Most Admired Retail Face of the Year: Kishore Biyani Most admired retailer of the year: Large format, multi product store: Big Bazaar Most admired retailer of the year: Food and Grocery: Food Bazaar Most admired retailer of the year: Home & office improvement: HomeTown Most admired Retail Company of the year: Pantaloon Retail (India) Ltd. Images Retail Forum followed strict international benchmarks in deciding the top honours for Images Retail Awards 07, with IRIS as knowledge partner and global consulting firm AT Kearney as the Process Approver. National Retail Federation Awards International Retailer for the Year 2007 Pantaloon Retail (India) Ltd The National Retail Federation is the worlds largest retail trade association with over 1.4 million members in the US and across the world. Some of the past winners of the award include Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was presented at the Retails Big Show held in January 2007 in New York. World Retail Congress Awards Emerging Market Retailer of the Year 2007 Pantaloon Retail (India) Ltd The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over one thousand retail professionals from over sixty countries. The awards were decided by a multinational Grand Jury. Winners in other categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA. Hewitt Best Employers 2007 Best Employers in India (Rank 14th) Pantaloon Retail (India) Ltd Leading human resources consultancy, Hewitt Associates conducts an annual survey of the best employers in India, as part of its global initiative. It is based on CEO interview, Babasabpatilfreepptmba.com Page 29
Perception of customers about Big Bazaar People Practices Inventory and Employee Opinion Surveys. Pantaloon Retail became the only retailer to feature among the twenty-five best employers in India. PC World Indian Website Awards Best Indian Website In The Shopping Category - Futurebazaar.com PC World, a leading consumer technology magazine selected the best Indian websites in various categories based on use of technology for delivering solutions, information being presented in an intuitive and concise manner and overall experience aided by design. Readers Digest Trusted Brands Platinum Awards Trusted Brands Platinum Award (Supermarket Category) Big Bazaar The Readers Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has won this award.
2006 Retail Asia Pacific Top 500 Awards Asia Pacific Best of the Best Retailers Pantaloon Retail (India) Ltd Best Retailer in India Pantaloon Retail (India) Ltd The Retail Asia publication in association with EuroMonitor and KPMG honours the best retailers in 14 countries across the Asia Pacific region. The awards were presented in Singapore in October, 2006. Asiamoney Awards Best Managed Company in India (Mid-cap) Pantaloon retail (India) Ltd. The Asiamoney publication conducts a poll among fund manages and investors and does a quantitative analysis of financial performance to select best managed companies in Asian countries.
Page 30
Perception of customers about Big Bazaar Ernst & Young Entrepreneur of the Year Award Ernst & Young Entrepreneur of the Year (Services) Kishore Biyani Considered to be one of the most prestigious business awards in India, a jury comprising leading names in Indian business selected the winners based on courage, creativity, passion, endurance and vision. CNBC Indian Business Leaders Awards The First Generation Entrepreneur of the Year Kishore Biyani Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high profile jury, along with research partners - The University of Chicago Graduate School of Business, Development Dimensions International (DDI) and AC Neilson ORG MARG.
Lakshmipat Singhania IIM Lucknow National Leadership Awards Young Business Leader Kishore Biyani The award recognizes and honors individuals who have contributed consistently to the betterment of our country through their pursuit of excellence. The awards were presented in New Delhi by the Prime Minister Dr. Manmohan Singh in December, 2006. Images Retail Awards Best Value Retail Store Big Bazaar Best Retail Destination Big Bazaar Best Food & Grocery Store Food Bazaar Retail Face of the Year Kishore Biyani
Page 31
Perception of customers about Big Bazaar The Images Retail Awards are decided through a nationwide consumer & industry poll and nominations followed by performance assessment by team of analysts and jury. Readers Digest Awards Platinum Trusted Brand Award - Big Bazaar The Readers Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. CNBC Awaaz Consumer Awards Most Preferred Large Food & Grocery Supermarket Big Bazaar Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly 10,000 consumers were asked to choose their most preferred brands. Reid & Taylor Awards for Retail Excellence Retail Entrepreneur of the Year Kishore Biyani
BIG BAZAAR STORE, BELGAUM Different levels of the store LEVEL- 1

Departments with their Products: a) Depot: 1) General books 2) Office stationary 3) Children stationary 4) Film VCDs & DVD
Page 32
Perception of customers about Big Bazaar b) Mobile Bazaar: 1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different companies 2) Mobile accessories 3) Codeless phones & land line phones c) Star Sitara: 1. Cosmetics 2. Fragrances 3. Herbals 4. Pharmaceuticals 5. Bangles 6. Jewelry sets 7. Bracelets 8. Hair Accessories 9. Bidies 10. Chins
d) Ladies Department:(SKD) 1) Sarees 2) Dress materials 3) Under garments 4) Nightwears 5) Western wears e) Mens Department: 1) Formals (Shirts & Pants) 2) Casuals (Shirts & pants) 3) Party wears 4) Jeans T-Shirts 5) Others Accessories (Lungi Dhoti etc) Babasabpatilfreepptmba.com Page 33
Perception of customers about Big Bazaar 6) Fabrics (Cut pieces) 7) Suits & Blazers 8) Levis Signature garments f) Toys Dept 1) Soft toys 2) Educational toys 3) Board games, Action figures 4) Dolls
Kids department
g) Boys section: 1) T-Shirts, Trousers, jeans 2) Cotton shirts, Cargo, Codraw 3) Ethic wears 4) Co ordinates 5) Rain cotes h) Girls Section: 1) Ethic wears 2) Co- ordinates 3) Cotton frocks 4) Western wears i) Infants: 1) Jhablas 2) Vests 3) Bibs feedings 4) Bed items 5) Baba suits 6) Frocks
Page 34
LEVEL- 2
a) Gold Bazaar: Navaras Gold Jewelry (This is the separate unit not related to Big Bazaar they share profits on percentage basis) b) Luggage 1) Travel bags 2) Trolleys 3) Bags: Schools, Collage Ladies purse 4) Suitcase c) NBD (New Business Development) 1) Car audio systems 1) Watches 2) Fashion Jewelry 3) Sunglasses 4) Auto accessories d) Electronic Bazaar: 1) Televisions 2) Sound System 3) Refrigerators 4) Washing machines 5) Microwave 6) Rice cookers 7) Juicers 8) Irons, Mixers & Grinders e) Loot mart Imported shirts and pants. f) Home Dcor 1) Flower vase Babasabpatilfreepptmba.com Page 35
Perception of customers about Big Bazaar 2) Artificial Flowers 3) Religious gifts 4) Candle stand 5) Umbrellas 6) Photo Frames 7) Assorted color Stones 8) Frame Paintings 9) Water falls (artificial) 10) Birthday items g) Home line 1) bed sheets, Pillows , bed spreads 2) Towels, Yellow dust 3) Razai , Carpets, Cushion covers Chair bags h) Furniture Department: 1) Dining Table 2) Bedroom Accessories 3) Hall accessories (Sofa sets, Chairs, Computer table etc) 4) Mattresses i) Footwear Bazaar 1) Sports Shoes 2) Formal Shoes 3) Casual Shoes 4) Mens Sandals 5) ladies Sandals 6) Ladies Casuals 7) Ladies Chappel 8) Ladies fancy Sleepers Babasabpatilfreepptmba.com Page 36
Perception of customers about Big Bazaar 9) Ladies sport shooes.
LEVEL- 3
Plastics, Utensils, Crockery (PUC) a) Plastics: 1) Buckets 2) Casseroles 3) Containers 4) Boxes 5) Flasks 6) Bowls 7) Jugs & sippers 8) Bottles & Mugs b) Utensils: 1) Plates, Bowls, Glasses 2) Non stick Cookwares 3) Kitchen tools 4) Tiffin Boxes c) Crockery 1) Crockery cutlery 2) Table Materials / Napkins 3) Casseroles 4) Dinner sets 5) Wine, Juice Glasses d) Beverages: 1) Soft drinks Babasabpatilfreepptmba.com Page 37
Perception of customers about Big Bazaar 2) Mineral water 3) Juices 4) Health drinks 5) Frozen items e) Confectionaries: All kinds of Chocolates & Confectionaries f) Fruits & Vegetables: g) Staples Dept: 1) Dal, Rice, Atta, Rava items 2) Oils, Masala items 3) Dry fruits 4) Spicy items 5) Ready meals 6) Breakfast cereals h) Process Dept: 1) Health drinks 2) Ready to eat 3) Corn flaks, Chips 4) Instant mixes 5) Soups, Bread items, pickle 6) Spreads Non-food Dept i) Home care 1) Phenyl, Detergents 2) Dish wash, Tissue papers, Scratch 3) Shoe cases, Fresh wrap, j) Personal care: Babasabpatilfreepptmba.com Page 38
Perception of customers about Big Bazaar 1) Soaps, tooth paste, Shampoo 2) Deodorants, Body spry 3) Baby food, Talcum powder 4) Mens apparel
Organizational Structure
Page 39
Operation Department
Support Department
Apparels New Business Development New Business Development Communication
Human Resource
Commercial New Business Development Information Technology.
Electronics Bazaar Maintenance Shop n shop Logistics Foot Wear Food Bazaar Cash Department Babasabpatilfreepptmba.com Administration Furniture Bazaar Administration Visual Merchandise Page 40
Page 41
FOOD BAZAAR
FOOD
NON-FOOD
STAPLES
Snacks Namkeens Biscuits Noodles Ready to eat Jams Sauces Additives Fruits Vegetables Pickles
Shampoos Toilet Cleaners Tissues Toilet soaps Hair Gells Diapers Hair Oils Utensils cleaner Detergent Bars Scrubbers Deodorant
Dals Pulses Rice Oil Spices Variety of flour Cereals
Page 42
Departmental Managers:
There are 2 departments and 8 assistant department managers in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Mens Dept, Furniture Dept, Footwear Dept, Home Dcor Dept. Each department will be assigned with targets which has to be achieved within the assigned period that may be of Daily, Weekly, monthly and yearly. Each department has a department Manager & Assist DM. Their job is concerned mainly with sales. They look after customers orders delivery post sale service if any etc . All Dept managers ADM, Team members work under coordination & cooperation.
Administration:
Store administration comes under Store Manager its functions are store maintenance, House Keeping, Security etc.
Information Technology:
This department is responsible for the maintenance of the systems of the stores. All billing machines their functioning networking with the master machine etc. If there is any problem with the machine then this department comes into function.
Cashing Dept:
This department is responsible for the collection of sales amount ie cash sales, Credit sales, etc under this department all billing machines of the stores comes. The sales amount collected throughout the day by the cashiers has to be submitted to this department.
Marketing Executive:
Babasabpatilfreepptmba.com Page 43
Perception of customers about Big Bazaar This dept is responsible for the marketing of the store in different different media like Television, Newspaper, and Holdings etc. the authorized person has to visit different companies and has to look after for tie-ups etc.
Visual Merchandise:
This department is responsible for the product arrangement at the store with respect to their nature. The basic function of this dept is it divides the store into some departments based on the nature of the product and within the department it decides how the products should be arranged by keeping in mind the customer should not suffer. HR Executive: Human Resource executive mainly look after employees mainly their problems. This department performs the functions like Recruitment, Selection, Training and development. CSD (Customer Service Desk): This is the separate unit, which is mainly focuses on customer service like if the customer find difficulty in finding any product, Customer complaints any replacement, Customer assistance etc.
Page 44
PLANS OF KEY PLAYERS IN INDIA

Pantaloon Retail: Expansion into all possible formats of retail across categories and segments. Approximately 30 million sq.ft by FY10. Turnover expected to touch Rs.30,000 crore ($6.67 billion) by FY10-11. Reliance Retail: About Rs.30,000 crore ($6.67 billion) investment to set up multiple retail formats with expected sales of Rs.90,000 crore ($20 billion)-plus by 2009-10. RPG: Planning IPO, 450-plus Music World stores and 50-plus Spencer's Hypers covering 4 million sq.ft area by 2010. Lifestyle: Rs.450 crore ($90 million) investment in next five years to expand on Max Hypermarkets and value retail stores, Home and Lifestyle Centres. K Raheja Corp.: Operates Shoppers' Stop, Crossword, Inorbit Mall, Home Stop and Hypercity. To open 55 hypermarkets across India by 2015. Subhiksha: 750 stores and Rs.650 crore plus estimated sales by March 2007. Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next five years. Trinethra: Recently acquired by the AV Birla Group, Trinethra (with two formats Trinethra and Fabmall) plans 220 stores with a projected turnover of over Rs.300 crore ($667 million) this fiscal. Vishal Group: Plans include an IPO and investment close to Rs.1,250 crore ($278 million) by 2010, targetting 220 outlets, taking its cumulative retail space to five million sq.ft and sales turnover to Rs.5,000 crore ($1 billion). Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping in Rs.31,500 crore (US$ 7 billion) in creating a nationwide retail network, including 100 hypermalls and several hundred small supermarkets
Page 45
PROJECT OBJECTIVES
A) Main Objectives: 1) To know the competitiveness of Food Bazaar (Big Bazaar) in Belgaum city. 2) To find out why customers shop food items from kirana stores 3) To find out perception of customers about Big Bazaar (Food Bazaar) B) Sub Objectives a) To fix most effective pricing strategy for Food Bazaar. b) To increase sales of Food Bazaar. By this project company will come to know at what price they should fix and up to what extent company should give offers and discount.
Page 46
RESEARCH METHODOLOGY Data Source:

Primary Data: The primary or the first hand data is collected with the help of handing out the questionnaires for the survey and later discussing with department manager (Food Bazaar) in the Big Bazaar. Secondary Data: Secondary data is collected through web site
Research Design or Data collection method

It is an Exploratory Research because here I am trying to know why sales of Food Bazaar are less, and why peoples are not purchasing in Big Bazaar.
Research Instrument or Form

The study is made through a well structured questionnaire and seeks the opinions and Suggestions of the respondents towards Big Bazaar.
Select the sample:

Define the Population: surrounding 5km of Big Bazaar. Sampling unit: People of Belgaum city . Small retail shop (kirana stores) near Big Bazaar in Belgaum city.
Page 47
Perception of customers about Big Bazaar Specify sampling unit: A) The sampling units is the people of Belgaum city B) Kirana stores. Sampling Method: The sample is selected based on non probability sample. Sampling Design The research is mainly opted on customers and small retail shop survey. The sample selected for survey is convenience sampling and judgment sampling. Sample size of 50 respondents and 20 retail shop in Belgaum city
Sampling Plan Sampling unit: A) CUSTOMERS OF KIRANA STORES. B) SMALL RETAIL SHOP. Sampling Method Sampling Size Sample Area Analyzed Method : Convenience Sampling and judgment sampling : A) 50 Customers. B) 20 retail shop. : surrounding 5km of Big Bazaar. : Bar Chart .
Page 48
Analysis and Interpretation

1) How frequently you shop in Kirana store Frequency Twice in week Once in week Fortnight Once in month Total 7 17 4 22 50 Percent 14.0 34.0 8.0 44.0 100.0 Valid Percent 14.0 34.0 8.0 44.0 100.0 Cumulative Percent 14.0 48.0 56.0 100.0
50
44 40
34 30
20
14 10
Percent
8 0 tw ice in w eek once in w eek fortnight once in month
Inference Graphs shows out of 50 respondent 14% of the customer prefer to visit kirana stores twice in week, 34% of customer prefer to visit kirana stores once in week, 8% of the customer prefer to visit kirana stores fortnight, 44% of the customer prefer to visit kirana stores once in month, 2) Why do you shop there? a) You shop there because of quality. Babasabpatilfreepptmba.com Page 49
Yes No Total
Frequency 21 29 50
Percent 42.0 58.0 100.0
Valid Percent Cumulative Percent 42.0 42.0 58.0 100.0 100.0
60 58 50
40
42
30
20
10
Percent
0 yes no
Inference Graphs shows that out of 50 respondent 42% customer visit Kirana stores because of quality, 58% of customer do not visit because of quality.
b)
You shop there because of price. Frequency Percent Valid Percent Cumulative Page 50
Perception of customers about Big Bazaar Percent 28.0 100.0
Yes No Total
14 36 50
28.0 72.0 100.0
28.0 72.0 100.0
80
72 60
40
28 20
Percent
0 yes no
Inference Graphs show that out of 50 respondent 28% customer visit kirana stores because of good price.
c) You shop there because of credit facility. Frequency 12 38 Percent 24.0 76.0 Valid Percent Cumulative Percent 24.0 24.0 76.0 100.0 Page 51
Yes No
Perception of customers about Big Bazaar Total 50 100.0 100.0
80 76
60
40
20
24
Percent
0 yes no
Inference Graphs shows that out of 50 respondent 24% customer visit kirana stores because of credit facility, 76% of customer do not visit kirana stores because of credit facility.
c)
You shop there because of convenience Frequency Yes No Total 24 26 50 Percent 48.0 52.0 100.0 Valid Percent Cumulative 48.0 52.0 100.0 Percent 48.0 100.0
Page 52
60
50 48 40
52
30
20
10
Percent
0 yes no
Inference Graphs shows that in 50 respondent 48% of customer visit kirana stores because of convenience.52% of customer do not visit kirana stores because of convenience.
e) You shop there because of home delivery Frequency Yes No Total 4 46 50 Percent 8.0 92.0 100.0 Valid Percent 8.0 92.0 100.0 Cumulative Percent 8.0 100.0
Page 53
100 92 80
60
40
20
Percent
8 yes no
Inference Graph shows that out of 50 respondent 8% of customer visit kirana stores because of home delivery. 92% of customer do not visit kirana stores because of home delivery.
f) You shop there because of relationship. Frequency Yes No Total 4 46 50 Percent 8.0 92.0 100.0 Valid Percent 8.0 92.0 100.0 Cumulative Percent 8.0 100.0
Page 54
100 92 80
60
40
20
Percent
8 yes no
Inference Graphs shows that out of 50 respondent 8% of customer visit kirana stores because of relationship shopkeeper.92% of customer do not visit kirana stores because of relationship with shopkeeper.
g) You shop there because of time. Frequency Yes No Total 7 43 50 Percent 14.0 86.0 100.0 Valid Percent Cumulative 14.0 86.0 100.0 Percent 14.0 100.0
Page 55
100
80
86
60
40
20
Percent
14 0 yes no
Inference Graph shows that out of 50 respondents 14% of customer visit kirana stores because of time convenience. 86% of customer do not visit kirana stores because of time convenience.
h) You shop there because of good service. Frequency Yes No Total 10 40 50 Percent 20.0 80.0 100.0 Valid Percent 20.0 80.0 100.0 Cumulative Percent 20.0 100.0
Page 56
100
80
80
60
40
20
20
Percent
0 yes no
Inference A graph shows that out of 50 respondent 20% of customer visit kirana stores because of good service.80% of customer do not visit kirana stores because of good service.
4)
Have you visited Big Bazaar (Food Bazaar). Frequency Percent Valid Percent 86.0 14.0 100.0 86.0 14.0 100.0 Cumulative Percent 86.0 100.0
Yes No Total
43 7 50
Page 57
100
80
86
60
40
20
Percent
14 0 yes no
Inference A Graph shows that out of 50 respondent 86% of customer have visit Big Bazaar.
5) How frequently you shop in Big Bazaar. Frequency 10 1 32 43 Percent 23 2 74 100
once in week Fortnight once in month Total
Page 58
80 74
60
40
20
23
Percent
0 once in w eek fortnight once in month
Inference A Graph shows that out of 43 respondent 23% of customer visit Big Bazaar once in week. 2% of customer visit Big Bazaar fortnight. & 74 of customer visit Big Bazaar once in month.
6) Compare to other stores Big Bazaar (Food Bazaar) is providing. a) Compare to other stores Big Bazaar provides good quality product Frequency 40 3 43 Percent 93 7 100
Agree Disagree Total
Page 59
100 93 80
60
40
20
Percent
0 agree
7 disagree
Inference Graphs shows that out of 43 respondent 93% of customer agree that Big Bazaar provides good quality of product. & 7% of customer disagree it. b) Compare to other stores Big Bazaar provides good price Frequency 25 18 43 Percent 58 42 100
Page 60
60 58 50
40
42
30
20
10
Percent
0 agree disagree
Inference Graph shows that out of 43 respondent 58% of customer agree that Big Bazaar fix good price for product. & 42% of customer disagree it.
c) Compare to other stores Big Bazaar provides good service Frequency 39 4 43 Percent 91 9 100
Page 61
100
91 80
60
40
20
Percent
9 0 agree disagree
Inference Graph show that out of 43 respondent 91% of customer agree that Big Bazaar provides good service of product. & 9% of customer disagree it.
d) Compare to other stores Big Bazaar provides good offers Frequency 28 15 43 Percent 65 35 100
Page 62
70 65 60
50
40 35 30
20
Percent
10
0 agree disagree
Inference Graph shows that out of 43 respondent 65% of customer agree that Big Bazaar provides good offer of product. & 35 % of customer disagree it.
f) Compare to other stores Big Bazaar saves time for shopping Frequency Percent 30 70 13 30 Page 63
Agree Disagree
Perception of customers about Big Bazaar Total 43 100
80
70 60
40
30 20
Percent
0 agree disagree
Inference Graph shows that out of 43 respondent 70% of customer agree that Big Bazaar saves time for shopping. & 30 % of customer disagree it.
Comparison
Average rate kirana stores 26 48 20 of All Rates of Big Bazaar (non offer price) 26 49 19
Products Sona mosuri rice Turdal Sugar
Difference 0 -1 1
Page 64

Gimini sunflower oil 76 78 -2
Inference Table show that There in is no difference in the price of sona mosuri rice, There is less difference in the rate of turdal There is 1rs difference in the rate of sugar. There is 2 rs difference in the rate of Gimini sunflower oil. Compare to Kirana store there is no much difference in the price of these product. But Big Bazaar (Food Bazaar) is providing offer and discount which make Big Bazaar (food bazaar) much cheaper compare to Kirana stores.
Findings
Graphs shows out of 50 respondent 14% of the customer prefer to visit kirana stores twice in week, 34% of customer prefer to visit kirana stores once in week, 8% of the customer prefer to visit kirana stores fortnight, 44% of the customer prefer to visit kirana stores once in month,
Page 65
Perception of customers about Big Bazaar Graphs shows that out of 50 respondent 42% customer visit Kirana stores because of quality, Graphs show that out of 50 respondent 28% customer visit kirana stores because Of good price. Graphs shows that out of 50 respondent 24% customer visit kirana stores because of credit facility, Graphs show that in 50 respondent 48% of customer visit kirana stores because of convenience. Graphs shows that out of 50 respondent 8% of customer visit kirana stores because of relationship shopkeeper.92% customer do not visit kirana stores because of relationship with shopkeeper. Graph shows that out of 50 respondents 14% of customer visit kirana stores because of time convenience. 86% of customer does not visit kirana stores because of time convenience A graph shows that out of 50 respondent 20% of customer visit kirana stores because of good service.80% of customer do not visit kirana stores because of good service.
A Graph shows that out of 50 respondent 86% of customer have visit Big Bazaar.
A Graph shows that out of 43 respondent 23% of customer visit Big Bazaar once in week. 2% of customer visit Big Bazaar fortnight. & 74 of customer visit Big
Page 66
Perception of customers about Big Bazaar Bazaar once in month Graphs shows that out of 43 respondent 93% of customer agree that Big Bazaar provides good quality of product.& 7% of customer disagree it Graph shows that out of 43 respondent 58% of customer agree that Big Bazaar fix good price for product. & 42% of customer disagree it. Graph show that out of 43 respondent 91% of customer agree that Big Bazaar provides good service of product. & 9% of customer disagree it. Graph shows that out of 43 respondent 65% of customer agree that Big Bazaar provides good offer of product. & 35 % of customer disagree it
Graph shows that out of 43 respondent 70% of customer agree that Big Bazaar saves time for shopping. & 30 % of customer disagree it. a) There in is no difference in the price of sona mosuri rice, b) There is less difference in the rate of turdal c) There is 1rs difference in the rate of sugar. d) There is 2 rs difference in the rate of Gimini sunflower oil.
Discussion
After the entire analysis of the survey was done, a discussion was held in the company which gave rise to facts like,
Page 67
Perception of customers about Big Bazaar By this project we where able to know the reason why people purchase in Kirana store and how much is price difference between Kirana store and Big Bazaar. By this Big Bazaar can bargain with their vendors to reduce price so that Big Bazaar can keep less price. . Compare to Food Bazaar price (non offer price), Kirana stores are also selling product in same price, hence suitable measures is to be taken in order to decrease price and increase sales of these items.
Suggestions
At least once in month they have to study market price and then fix price according to it for their product. At day time the crowed is very less compare to evening, So to attract crowed or customer Big Bazaar should give special offers or discount at day time. Babasabpatilfreepptmba.com Page 68
Perception of customers about Big Bazaar Big Bazaar should provide home delivery for huge purchase. Some of the people believe that the prices in big bazaar are high, so Big Bazaar should make awareness by advertisement.
Conclusion
This study has basically helped to know the perception of customer towards Big bazaar and what influence people to shop at kirana stores. Babasabpatilfreepptmba.com Page 69
The prices (non offer price) of food Bazaar (Big Bazaar) and kirana stores are almost same, But Big bazaar are able to keep cheaper price compare to kirana stores by giving discount and offers. Some of the people believe that the prices in big bazaar is high compare to kirana stores, But by this study I can say that big bazaar provide less price by giving discount and offers.. I offer my best wishes for the same and hope that my work will be of some use for the company.
Limitations
1) Prices of these product changes for every new lots or purchases. So Big Bazaar and Kirana stores have to update these prices for every new purchase. Babasabpatilfreepptmba.com Page 70
Delimitation
I have considered the price which was suggested by Big Bazaar for my comparison.
BIBLIOGRAPHY Web site

Source: http://www.pantaloon.com Babasabpatilfreepptmba.com Page 71
http://retailindustry.about.com/ http://www.pantaloon.com/companyinfo.asp http://www.pantaloon.com/board_directors.asp http://www.pantaloon.com/affiliate_comp.asp http://www.pantaloon.com/awards.asp http://business.mapsofindia.com/ http://business.mapsofindia.com/india-retail-industry/
ANNEXURE 1
Dear respondents, .
A) Name: __________________________________________________________ Babasabpatilfreepptmba.com Page 72
Address: ________________________________________________________ ________________________________________________________ Phone no:___________________ B) Gender: a) Male [ ] C) Age: a) 20-25 d) 35-40 [ ] [ ] Email:____________________________
b) Female [ ] b) 25-30 [ ] e) above 40 [ ] c) 30-35 [ ]
D) Occupation a) Business [ ] d) Other ________ E) Family annual Income . a) 1- 2 lakh c) 3-5 lakh [ ] [ ] b) 2-3 lakh d) above 5 lakh [ ] [ ] b) employee [ ] C) House wife [ ]
1) Where do you shop regularly for daily needs? a) Kirana stores [ ] b) More [ ] c) Big Bazaaar [ ]
2) How frequently you shop there? a) Twice in week c) Fortnight [ ] [ ] b) once in week d) Once in month. [ ] [ ]
3) Why do you shop there? a) Quality d) Convenience g) Time [ ] [ ] [ ] b) price e) Home delivery h) Good Service [ ] [ ] [ ] c) credit facility [ ] f) relationship [ ] i) Other_________
Page 73
4) Have you visited Big Bazaar? Yes [ ] No [ ]
If no why, _________________________________________. If yes 5) How frequently you shop in Big Bazaar (Food Bazaar)? a) Twice in week c) Fortnight [ ] [ ] b) once in week d) Once in month. [ ] [ ]
6) Compare to other stores Big Bazaar (Food Bazaar) is providing. Agree i) Good quality product ii) Good price for product iii) Good service iv) Good offers v) Home delivery disagree
vi)Saves time for shopping Thank You.
ANNEXURE 2
Dear respondents,
Shop name: ____________________________________________ _____________________________________________ 2) How many brands of rice you sell at your shop and what are their prices? Babasabpatilfreepptmba.com Page 74
Rice 1) _________________ 2) _________________ 3) _________________
Price/kg ______ ______ _______
Rice 4) _________________ 5) _________________ 6) _________________
price/kg _______ _______ _______
5) How many brands of turdal you sell at your shop and what are there price. Turdal 1) ______________ 3) ______________ Price /kg ______ ______ Turdal 2) _________________ 4) _________________ price/kg _______ _______
8) How many brands of sugar you sell at your shop and what are there price. Sugar 1) ______________ 3) ______________ Price/ kg ______ ______ sugar price/kg
2) _________________ _______ 4) _________________ _____
10) How many brand of edible oil you sell at your shop and what are there price. Oil 1) ______________ 2) ______________ 3) ______________ Price/kg ______ ______ _______ oil 4) _________________ 5) _________________ 6) _________________ price/kg _______ _______ ______ Thank You.
Page 75

A Project Report On Perception of Customers About Big Bazaar

Hochgeladen von

Dokumentinformationen

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

A Project Report On Perception of Customers About Big Bazaar

Hochgeladen von

Copyright:

Verfügbare Formate

Perception of customers about Big Bazaar

Perception of customers about Big Bazaar

Research Instrument or Form

Perception of customers about Big Bazaar

Perception of customers about Big Bazaar

INTRODUCTION TO THE TOPIC

Need of the study:

Benefits of the study to company

Perception of customers about Big Bazaar

ABOUT THE ORGANIZATION The Global Retail Industry

Perception of customers about Big Bazaar HISTORY OF RETAILING:

Perception of customers about Big Bazaar

SOME OF THE PLAYERS PRESENT IN THE INDUSTRY:

determination shall be the driving force to make us successful.

Perception of customers about Big Bazaar

26th January, 2006... Indias Sabse Sasta Din

Big Bazaar Fashion-Private Label Brands

Future Knowledge Services Limited

AWARDS AND RECOGNITION

BIG BAZAAR STORE, BELGAUM Different levels of the store LEVEL- 1

Perception of customers about Big Bazaar

Perception of customers about Big Bazaar 9) Ladies sport shooes.

Perception of customers about Big Bazaar

Apparels New Business Development New Business Development Communication

Commercial New Business Development Information Technology.

Perception of customers about Big Bazaar

Perception of customers about Big Bazaar

Dals Pulses Rice Oil Spices Variety of flour Cereals

Perception of customers about Big Bazaar

Perception of customers about Big Bazaar

PLANS OF KEY PLAYERS IN INDIA

Perception of customers about Big Bazaar

Perception of customers about Big Bazaar

RESEARCH METHODOLOGY Data Source:

Research Design or Data collection method

Research Instrument or Form

Select the sample:

Perception of customers about Big Bazaar

Analysis and Interpretation

8 0 tw ice in w eek once in w eek fortnight once in month

Perception of customers about Big Bazaar

Percent 42.0 58.0 100.0

Valid Percent Cumulative Percent 42.0 42.0 58.0 100.0 100.0

Perception of customers about Big Bazaar Percent 28.0 100.0

28.0 72.0 100.0

28.0 72.0 100.0

Perception of customers about Big Bazaar Total 50 100.0 100.0

Perception of customers about Big Bazaar

Perception of customers about Big Bazaar

Perception of customers about Big Bazaar

Perception of customers about Big Bazaar

Perception of customers about Big Bazaar

Perception of customers about Big Bazaar

5) How frequently you shop in Big Bazaar. Frequency 10 1 32 43 Percent 23 2 74 100

once in week Fortnight once in month Total

Perception of customers about Big Bazaar

0 once in w eek fortnight once in month

Agree Disagree Total

Perception of customers about Big Bazaar

Agree Disagree Total

Perception of customers about Big Bazaar

Agree Disagree Total

Perception of customers about Big Bazaar

Rice 1) _________ 2) _ 3) _________

Price/kg ___

Rice 4) _________ 5) _ 6) _________

price/kg ___ _ _____

2) _____________ _ 4) ___________ _