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Marketing Strategy of Rolex - December 7th, 2010 Rolex SA is a Swiss manufacturer of high-quality, luxury wristwatches.

Rolex watches are popularly regarded as status symbols[2][3][4][5] and BusinessWeek magazine ranks Rolex #71 on its 2007 annual list of the 100 most valuable global brands.[6] Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion (1.75) (3.02 CHF billion) (2003 figures).[7] In 1905 Hans Wilsdorf and his brother-in-law Alfred Davis founded "Wilsdorf and Davis" in London.[8] Their main business at the time was importing Hermann Aegler's Swiss movements to England and placing them in quality watch cases made by Dennison and others. These early wristwatches were sold to jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback. In 1908 Wilsdorf registered the trademark "Rolex" and opened an office in La Chaux-de-Fonds, Switzerland.[8] The company name "Rolex" was registered on 15 November 1915. The word was made up, but its origin is obscure. Wilsdorf was said to want his watch brand's name to be easily pronounceable in any language.[7] He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound. It was also short enough to fit on the face of a watch.[7] One story, never confirmed by Wilsdorf, is that the name came from the French phrase horlogerie exquise, meaning "exquisite clockwork".[9] The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P. Hess and James Dowling says that the name was just made up.[10] In 1914 Kew Observatory awarded a Rolex watch a Class A precision certificate, a distinction which was normally awarded exclusively to marine chronometers.[7] In 1919 Wilsdorf moved the company to Geneva, Switzerland where it was established as the Rolex Watch Company. Its name was later changed to Montres Rolex, SA and finally Rolex, SA.[8] The company moved out of the United Kingdom because taxes and export duties on the silver and gold used for the watch cases were driving costs too high.[9] Upon the death of his wife in 1944, Wilsdorf established the Hans Wilsdorf Foundation in which he left all of his Rolex shares, making sure that some of the company's income would go to charity. The company is still owned by a private trust and shares are not traded on any stock exchange.[9] In December 2008 the abrupt departure of Chief Executive Patrick Heiniger, for personal reasons, was followed by a denial by the company that it had lost SwFr1 billion (approx 574 million, $900 million) invested with Bernard Madoff, the American asset manager who pleaded guilty to an approximately 30 billion worldwide Ponzi scheme fraud.[11] A plentiful supply of a new model to the market means: (a) all enthusiasts, grey dealers and joe average gets to buy one from an AD

(b) the grey dealers cannot ask outrageous prices (like 1-200% margins above retail) as supply does not permit that to occur. (c) there will be a quantity of pieces for sale on e-bay and possibly at or a little below MSRP which will not please AD's who will not be able to extol the notion of 'exclusivity' or 'rarity' and who are also under increasing pressure to discount the new piece and reduce their profit margin. (d) there will not be a false perception that the new model is 'exclusive' or 'limited' or 'rare' and dealers will not be able to tell their big spenders how fortunate they should feel having received such a 'rare' item.

(e) Rolex is still perceived as a luxury brand but when the 'exclusivity' of the new model is lost, it becomes less desirable to those who want something that Mr. Jones doesn't have a few doors down the road. A scarce or very limited supply of a new model to the market means: (a) many enthusiasts will miss out the opportunity to purchase from an AD for some considerable time, possibly years or otherwise spend a large sum buying it from a grey market dealer who makes more profit than Rolex; (b) grey dealers and others who have a quantity buying relationship from an AD will get preference to buying the new model only to put it on the market for at least 100% margin eg ebay; (c) AD's who favour their big spending customers can use the rarity of the model to illicit additional purchases from their big spenders (not necessarily Rolex) so AD's can use it to increase their total sales volume and profits; (d) Joe Average has no chance to acquire this model from an AD for what may be a considerable time being possibly years down the track. (e) Rolex and AD's cannot get any advantage of calling the model 'rare' or 'scarce' and able to promote an image of exclusivity to bump up price and procure collateral sales i.e. you buy a Patek and you can have a Green Milgauss. (f) Once the item is sold on Ebay for a massive premium and ADs start to foster the orchestrated believe in the rarity of scarcity of the model, they too charge a premium for the sale of the new model. (g) The enthusiast suffers buy now for 100% above retail or wait for an indefinite period.

Marketing strategies can be developed with techniques like target marketing, niche marketing, branding and others. Although these techniques can seem confusing, with understanding they can give you a solid framework to begin developing a strategic competitive advantage. Here are explanations of some of the most useful techniques. I've broken them into two groups for easier understanding: Target Marketing Techniques and Psychological Marketing Techniques. You'll notice overlap between them. That shows the interconnectedness of all these techniques. Use them together in your marketing strategies to be most effective. Target Marketing Techniques Target Marketing - Graphic These technique target consumers based on characteristics they already have such as age, psychological profile, and special interests. 1. Demographic Targeting This is the most common, and general targeting technique. Demographics target marketing is based on consumers' vital statistics such as age, sex, location, income, etc. Though superficial, demographics can play a useful role in your marketing strategy. 2. Psycho-graphic Targeting Though this sounds like a psychological technique, it's really a target marketing technique because it targets consumers based on their pre-existing psychological characteristics. These characteristics can be general, such as conservative or liberal, outgoing or introverted, social or private. But psychographic profiles can also be quite specific. Marketing professionals have even created their own psychographic categories with names like 'early adopters', 'opinion leaders' and more. 3. Niche marketing. Niche marketing simply means finding a specific group of customers from within a larger group of customers and basing your small business marketing strategy on that. MarketingStrategy Click For example, lets say you want to start a restaurant. 'Restaurants' is a large category with lots of competition. Niche marketing should be applied. What smaller niche within the 'Restaurants' category could you specialize in (and eventually dominate)? How about Italian Restaurants? Well there are lots of Italian Restaurants around. Further 'niching' might reveal a market segment that's easier to dominate. What about Pizza Restaurants? Unfortunately, you'll face stiff competition from Dominos, Pizza Hut, Papa Johns and others. Try a smaller niche.

How about a Pizza Restaurant for Kids? Great idea! That's a market niche with no competition. At least, there wasn't until 1977 when the first Chuck E. Cheese restaurant opened. By 2006 there were 524 stores. Their slogan: 'Chuck E. Cheese, Where a Kid Can be a Kid.' 524 stores certainly isn't kids play. And it demonstrates the power of niche marketing. The trick to using niche marketing as part of your marketing strategy is to choose a niche that's small enough for you to dominate, but big enough to be profitable. Psychological Marketing Techniques These are marketing techniques that actually place a thought, impression or feeling into the minds of consumers. 1. Positioning In their book 'Positioning: the Battle for Your Mind', authors Al Ries and Jack Trout popularized the idea that your product, service, or company has an image (like a personality) in the minds of consumers. Positioning techniques are used to be sure that the image in consumers' minds about your company is the one you want them to have. 2. Branding Many marketing strategies are founded on the concept of branding. Think of a brand as the reputation of a product or company, translated into a marketing tool. For example, Rolex is a watch company, but the Rolex Brand is far bigger than just watches. The Rolex Brand - its reputation - stands for elegance, celebrity, and class. It represents an upscale lifestyle and the spirit of achievement. Rolex is Wimbledon. Rolex is The Masters Golf Tournament. Rolex is Le Mans. A brand's power lies in its ability to translate its reputation to other products and services just by associating itself with them. The same holds true for people as brands. For example, did you know that Catherine Zeta-Jones was paid $20 million by T-Mobile because they felt the "Catherine Zeta-Jones Brand" was such a good match to their own brand image. Paul Newman's brands of products have raised $200 million for charities. Marketing Plans - Thinking Graphic 3. Focus By making Focus part of your marketing strategy, you create an image of expertise. The guiding principal of focus is specialization. In the minds of consumers, you can only be an expert in one thing. Therefore, focus all your marketing efforts on that thing, and you will reinforce a perception of specialization and expertise.

This includes your product line. Keep your product line focused. Avoid temptations to apply your name to more than one specialized area. And another Paul, Paul McCartney has trademarked his name. Some have estimated that royalties from products bearing his name could generate $1 Billion in royalties! Focus can be a powerful part of a marketing strategy because it goes beyond just promoting products and services and actually infuses your marketing strategy into the product line itself. 4. Differentiation Differentiation means just that; making yourself different from the competition. Fundamentally, differentiation is the underlying aspect of every other technique. Entire books have been written on the subject including 'Differentiate or Die' by Jack Trout. For now, the principle to keep in mind is that when you are in doubt about your marketing strategy, "be different." Hopefully, this list helps you understand some of the techniques most often applied to strategy development. Whether it's target marketing, niche marketing, branding, positioning, focus, or differentiation, the next step is deciding which of these methods are right for you, then applying them to your website design, advertising, packaging, pricing and the rest of your marketing efforts. In other words, making them a integral part of your marketing plan. Though these explanations are brief, I hope they stimulate you to learn more, and incorporate these techniques into your own small business marketing strategy.

Rolex
From Wikipedia, the free encyclopedia Jump to: navigation, search This article's lead section may not adequately summarize all of its contents. Please consider expanding the lead to provide an accessible overview of all of the article's key points. (May 2012) Rolex SA

Type Industry Founded Founder(s) Headquarters Key people Products Revenue Employees Website

Privately held company Watch manufacturing London, England, UK (1905) Hans Wilsdorf, Alfred Davis Geneva, Switzerland Gian Riccardo Marini (CEO) Wristwatches, accessories 1.75 billion (2003) US$ 3 billion (2003) CHF 3.02 billion (2003) 2,800[1] Rolex.com

Rolex SA is a Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols[2][3][4][5] and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands.[6] Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion (1.75) (CHF3.02 billion) (2003 figures).[7]

Contents

1 History 2 Innovations o 2.1 Automatic movements o 2.2 Quartz movements o 2.3 Water-resistant cases o 2.4 Collections o 2.5 Certified chronometers o 2.6 Ceramic bezels 3 Watch models o 3.1 Modern models 3.1.1 Cellini models 3.1.2 Tudor 3.1.3 Pricing

4 Significant events o 4.1 Watches for POWs and help in the Great Escape o 4.2 Murder investigation 5 Counterfeits 6 Gallery 7 See also 8 References 9 External links

History
In 1905, Hans Wilsdorf and his brother-in-law Alfred Davis founded "Wilsdorf and Davis" in London.[8] Their main business at the time was importing Hermann Aegler's Swiss movements to England and placing them in quality watch cases made by Dennison and others. These early wristwatches were sold to jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback. In 1908, Wilsdorf registered the trademark "Rolex" and opened an office in La Chaux-de-Fonds, Switzerland.[8] The company name "Rolex" was registered on 15 November 1915. The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P. Hess and James Dowling says that the name was just made up.[9] One story, never confirmed by Wilsdorf, is that the name came from the French phrase horlogerie exquise, meaning "exquisite clockwork"[10] or as a contraction of "horological excellence". Wilsdorf was said to want his watch brand's name to be easily pronounceable in any language.[7] He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound. It is easily pronounceable in many languages and, as all letters have the same size, allows to be written symmetrically. It was also short enough to fit on the face of a watch.[7] In 1914, Kew Observatory awarded a Rolex watch a Class A precision certificate, a distinction which was normally awarded exclusively to marine chronometers.[7] In 1919, Wilsdorf left England due to wartime taxes levied on luxury imports as well as export duties on the silver and gold used for the watch cases driving costs too high[10] and moved the company to Geneva, Switzerland where it was established as the Rolex Watch Company. Its name was later changed to Montres Rolex, SA and finally Rolex, SA.[8] Upon the death of his wife in 1944, Wilsdorf established the Hans Wilsdorf Foundation in which he left all of his Rolex shares, making sure that some of the company's income would go to charity. The company is still owned by a private trust and shares are not traded on any stock exchange.[10] In December 2008, the abrupt departure of Chief Executive Patrick Heiniger, for personal reasons, was followed by a denial by the company that it had lost 1 billion Swiss francs (approx 574 million, $900 million) invested with Bernard Madoff, the American asset manager who pleaded guilty to an approximately 30 billion worldwide Ponzi scheme fraud.[11]

Innovations
Among the company's innovations are:

The first waterproof wristwatch "Oyster", 1926 The first wristwatch with an automatically changing date on the dial (Rolex Datejust ref.4467, 1945)[7] The first wristwatch case waterproof to 100 m (330 ft) (Rolex Oyster Perpetual Submariner ref.6204, 1953) The first wristwatch to show two time zones at once (Rolex GMT Master ref.6542, 1954) The first wristwatch with an automatically changing day and date on the dial (Rolex DayDate, 1956)[12] The first watchmaker to earn chronometer certification for a wristwatch[10]

Automatic movements
The first self-winding Rolex wristwatch was offered to the public in 1931 (so-called the "bubbleback" due to the large caseback), preceded to the market by Harwood which patented the design in 1923 and produced the first self-winding watch in 1928, powered by an internal mechanism that used the movement of the wearer's arm. This not only made watch-winding unnecessary, but kept the power from the mainspring more consistent resulting in more reliable time keeping.

Quartz movements
Rolex participated in the development of the original quartz watch movements. Although Rolex has made very few quartz models for its Oyster line, the company's engineers were instrumental in design and implementation of the technology during the late 1960s and early 1970s. In 1968, Rolex collaborated with a consortium of 16 Swiss watch manufacturers to develop the Beta 21 quartz movement used in their Rolex Quartz Date 5100.[13] Within about five years of research, design, and development, Rolex created the "clean-slate" 5035/5055 movement that would eventually power the Rolex Oysterquartz.[14]

Water-resistant cases
Rolex was also the first watch company to create a water resistant wristwatch that could withstand pressure to a depth of 100 m (330 ft).[15] Wilsdorf even had a specially made Rolex watch (the watch was called the "DeepSea") attached to the side of the Trieste bathyscaphe, which went to the bottom of the Mariana Trench. The watch survived and tested as having kept perfect time during its descent and ascent. This was confirmed by a telegram sent to Rolex the following day saying "Am happy to confirm that even at 11,000 metres your watch is as precise as on the surface. Best regards, Jacques Piccard".[10]

Rolex GMT Master II gold and stainless steel (ref. 116713LN)

Collections
Rolex produced specific models suitable for the extremes of deep-sea diving, mountain climbing and aviation. Early sports models included the Rolex Submariner and the Rolex Oyster Perpetual Date Sea Dweller. The latter watch has a helium release valve, co-invented with Swiss watchmaker Doxa, to release helium gas build-up during decompression. The Explorer and Explorer II were developed specifically for explorers who would navigate rough terrain, such as the world famous Mount Everest expeditions. Another iconic model is the Rolex GMT Master, which was originally developed in 1954 at the request of Pan Am Airways to provide its crews with a dual time watch that could be used to display GMT (GMT standing for Greenwich Mean Time) which is the international time standard for aviation and was needed for Astronavigation during longer flights.[10]

Certified chronometers
Rolex is the largest manufacturer of Swiss made certified chronometers. In 2005, more than half the annual production of COSC certified watches were Rolexes.[16] To date, Rolex still holds the record for the most certified chronometer movements in the category of wristwatches.[10]

Ceramic bezels
The company is now starting to introduce ceramic bezels across the range of professional sports watches. They are available on the Submariner, Sea Dweller-Deepsea, GMT Master II and Daytona models. The ceramic bezel is not influenced by UV-light and is very scratch resistant.

Watch models

Rolex Daytona stainless steel (ref. 116520)

Rolex Sea Dweller Deepsea with 3,900m depth rating (ref. 116660)

Rolex Yacht-Master

Rolex Daytona chronograph stainless steel, white dial (ref. 6263)

Rolex has three watch lines: Oyster Perpetual, Professional and Cellini (the Cellini line is Rolex's line of 'dressy' watches) and the primary bracelets for the Oyster line are named Jubilee, Oyster and President.

Modern models
The name of the watch lines in catalogs is often "Rolex Oyster Perpetual ______" or "Rolex ______"; Rolex Oyster and Oyster Perpetual are generic names and not specific product lines. The Air-King is the least-expensive member of the Oyster Perpetual family and is meant for understated elegance and simplicity. The Date is related to the Air-King but adds a date display.[17] Certain models from the Date and Datejust are almost identical, however the Datejust 36 mm case and a 20 mm bracelet compared to the Date's 34 mm case and 19 mm bracelet . Internally, the Datejust's mechanism is more sophisticated as it can change date independently of the minute/hour hands by pulling the crown 1/2 way out, while the date on the Date has to be changed by advancing the minute and hour hands all the way around 24 hours. Lastly, the Datejust has optional luxury features such as gold and diamonds which are not available on the Date.[18][19]

Air-King Date Datejust Datejust II Datejust Turn-O-Graph Lady Datejust Pearlmaster Daytona o Paul Newman Daytona Day-Date Day-Date II Day-Date Oyster Perpetual Explorer Explorer II GMT Master II Masterpiece Milgauss Oysterquartz Sea Dweller Sea Dweller DeepSea Sky-Dweller Submariner Turn-O-Graph Yacht-Master Yacht-Master II

Cellini models

Quartz Ladies

Quartz Mens Cellinium Cestello Ladies Cestello Mens Danaos Mens Prince

Tudor Rolex sells less expensive watches under the Tudor brand name, which was introduced by Rolex founder Hans Wilsdorf in 1946. Today, Tudor watches use Rolex cases, but ETA movements, rather than the more expensive Rolex movements. Tudor is actively marketed and sold in most countries around the world including Australia, Canada, most of Europe, India, Mexico, and in South Asia, the Middle East, South Africa and most countries in South America (Brazil, Argentina and Venezuela in particular). Sales of the Tudor line were discontinued in the United States in 2004.[20] Pricing Rolex watches vary in price according to the model and the materials used. In the UK, the retail price for the highly sought-after stainless steel 'Pilots' range (such as the GMT Master II) starts from GBP 5,250. Diamond inlay watches go for considerably more. The book "Vintage Wristwatches" by Antiques Roadshow's Reyne Haines listed a price estimate of Rolex watches that ranged between $650 and $75,000, while listing Tudors between $250 and $9,000.[21] The most expensive Rolex ever produced by the Rolex factory was the GMT Ice reference 116769TBR with a retail price of $485,350.00. A Forbes Magazine article on the Swiss watch industry compared the retail value of Rolexes to that of competing brands Corum, Universal Genve and IWC.[22]

Significant events
Rolex is the official time keeper of Wimbledon and The Australian Open tennis grand slams. Jacques Piccard and Don Walsh had a Rolex Sea Dweller Deep-Sea Special strapped to the outside of their bathyscaphe during the 1960 Challenger Deep / Mariana Trench dive to a worldrecord depth of 10,916 metres (35,814 ft). Tenzing Norgay and other members of the Hillary expedition wore Rolex Oysters in 1953 at altitude 8,848 m on Mount Everest while there are attestations and speculation that Sir Edmund Hillary either carried a Smiths Deluxe or a Rolex to the summit, or both.[23] Mercedes Gleitze was the first British woman to swim the English Channel on 7 October 1927. But, as John E. Brozek (author of The Rolex Report: An Unauthorized Reference Book for the Rolex Enthusiast) points out in his article "The Vindication Swim, Mercedes Gleitze and Rolex take the plunge", some doubts were cast on her achievement when a hoaxer claimed to have made a faster swim only four days later. To silence her critics, Mercedes Gleitze attempted a

repeat swim on 21 October in the full glare of publicity, thus touted the "Vindication Swim". Hans Wilsdorf knew a good marketing opportunity when he saw one and offered her one of the earliest Rolex Oysters if she would wear it during the attempt. After more than 10 hours, in water that was much colder than during her first swim, she was pulled from the sea semi-conscious seven miles short of her goal. It was during this swim where she wore the Rolex watch, contrary to popular opinion. Although she did not complete the second crossing, a journalist for The Times wrote "Having regard to the general conditions, the endurance of Miss Gleitze surprised the doctors, journalists and experts who were present, for it seemed unlikely that she would be able to withstand the cold for so long. It was a good performance". This silenced the doubters and Mercedes Gleitze was hailed as a heroine. As she sat in the boat, the same journalist made a discovery and reported it as follows: "Hanging round her neck by a ribbon on this swim, Miss Gleitze carried a small gold watch, which was found this evening to have kept good time throughout". When examined closely, the watch was found to be in perfect condition, dry inside and ticking away as if nothing had happened. One month later, on 24 November 1927, Wilsdorf launched the Rolex Oyster watch in the United Kingdom as the focal point of a full front page Rolex advert in the Daily Mail and the Rolex Oyster began its rise to fame. The Vienna Herald described the 1969 Apollo moon landing as: 'an event almost as significant as the time a woman swam most of the English Channel with a waterproof watch on."'[24]

Watches for POWs and help in the Great Escape


By the start of World War II, Rolex watches had already acquired enough prestige that Royal Air Force pilots bought them to replace their inferior standard-issue watches. However, when captured and sent to POW camps, their watches were confiscated.[7] When Hans Wilsdorf heard of this, he offered to replace all watches that had been confiscated and not require payment until the end of the war, if the officers would write to Rolex and explain the circumstances of their loss and where they were being held. Wilsdorf, who believed that "a British officer's word was his bond", was in personal charge of the scheme.[25][26] As a result of this, an estimated 3,000 Rolex watches were ordered by British officers in the Oflag (prison camp for officers) VII B POW camp in Bavaria alone.[25] This had the effect of raising the morale among the allied POWs because it indicated that Wilsdorf did not believe that the Nazis would win the war.[25][27] American servicemen heard about this when stationed in Europe during WWII and this helped open up the American market to Rolex after the war.[7] On 10 March 1943, while still a prisoner of war, Corporal Clive James Nutting, one of the organizers of the Great Escape, ordered a stainless steel Rolex Oyster 3525 Chronograph (valued at a current equivalent of 1,200) by mail directly from Hans Wilsdorf in Geneva, intending to pay for it with money he saved working as a shoemaker at the camp.[25][27][28] The watch (Rolex watch no. 185983)[28][29] was delivered to Stalag Luft III on 10 July that year along with a note from Wilsdorf apologising for any delay in processing the order and explaining that an English gentleman such as Corporal Nutting "should not even think" about paying for the watch before the end of the war.[25][27] Wilsdorf is reported to have been impressed with Nutting because, although not an officer, he had ordered the expensive Rolex 3525 Oyster chronograph while most other prisoners ordered the much cheaper Rolex Speed King model which was popular due to its small size.[25] The watch is believed to have been ordered specifically to be used in the Great Escape when, as a chronograph, it could have been used to time patrols of prison guards or

time the 76 ill-fated escapees through tunnel 'Harry' on 24 March 1944.[25][27][30] Eventually, after the war, Nutting was sent an invoice of only 15 for the watch, due to currency export controls in England at the time.[27] The watch and associated correspondence between Wilsdorf and Nutting were sold at auction for 66,000 in May 2007, while at an earlier auction on September 2006 the same watch fetched AUS$54,000.[27][29] Nutting served as a consultant for both the 1950 film The Wooden Horse and the 1963 film The Great Escape.[25] Both films were based on actual escapes which took place at Stalag Luft III.

Murder investigation
See also: Albert Johnson Walker In a famous murder case, the Rolex on Ronald Platt's wrist eventually led to the arrest of his murderer, Albert Johnson Walker--a financial planner who had fled from Canada when he was charged with 18 counts of fraud, theft, and money laundering. When the body was found in the English Channel in 1996 by a fisherman named John Coprik,[31] a Rolex wristwatch was the only identifiable object on the body.[31] Since the Rolex movement had a serial number and was engraved with special markings every time it was serviced, British police traced the service records from Rolex and identified the owner of the watch as Ronald Platt. In addition, British police were able to determine the date of death by examining the date on the watch calendar. Since the Rolex movement was fully waterproof and had a reserve of two to three days of operation when inactive, they were able to determine the time of death within a small margin of error.[31][32]

Counterfeits

Counterfeit Rolex watches displayed at the National Intellectual Property Rights Coordination Center in Arlington, Virginia, USA (2008)

Rolex watches are frequently counterfeited, often illegally sold on the street and online.

Gallery

Rolex headquarters in Geneva

Rolex manufactory in Biel/Bienne

The Rolex sign in Vienna (2007)

The Rolex sign in Dubai (2007)

Rolex Beijing

Rolex Shanghai

Rolex Ningbo

See also
Companies portal

Rolex Awards for Enterprise Rolex Mentor and Protg Arts Initiative Rolex Tower List of watch manufacturers

References
1. ^ "Montres Rolex S.A.". Funding Universe. 18 August 2008. Retrieved 16 December 2009. 2. ^ Branch, Shelly (1 May 1997). "CNN Money". CNN. Retrieved 14 January 2010. 3. ^ "Time Magazine: China". TIME. 21 September 2007. Retrieved 14 January 2010. 4. ^ Vogel, Carol (6 December 1987). "Modern Conveniences". New York Times. Retrieved 14 January 2010. 5. ^ Cartner-Morley, Jess (1 December 2005). "What is it with men and their watches?". The Guardian (UK). Retrieved 14 January 2010. 6. ^ businessweek.com 7. ^ a b c d e f g "New York University Stern School of Business magazine". W4.stern.nyu.edu. Retrieved 14 January 2010. 8. ^ a b c "Rolex story". Fondation de la Haute Horlogerie. Archived from the original on 1 July 2008. Retrieved 22 July 2008. 9. ^ Hess, Jeffrey P.; James Dowling (2008). The Best of Time: Rolex Wristwatches: An Unauthorized History. Schiffer Publishing Ltd. ISBN 978-0-7643-1367-7. 10. ^ a b c d e f g Stone, Gene (2006). The Watch. Harry A. Abrams. ISBN 0-8109-3093-5. OCLC 224765439.

11. ^ Marcus Leroux. "Madoff casts shadow over Rolex as chief executive Patrick Heiniger quits". The Times. 20 December 2008. 12. ^ Kevin James. "Rolex Watch Company History". The Watch Guy. Retrieved June 5, 2012. 13. ^ "The Quartz Date 5100". oysterquartz.net. Retrieved 27 February 2007. 14. ^ "The 5035 movement". oysterquartz.net. Retrieved 19 February 2008. 15. ^ "How to Buy a Watch". gq.com. 13 October 2009. Retrieved 14 January 2010. 16. ^ "Rolex production news from ',Swiss Watch News 2005',". Fhs.ch. 15 July 2005. Retrieved 14 January 2010. 17. ^ [1] 18. ^ [2] 19. ^ [3] 20. ^ Tudor watch website 21. ^ Haines, Reyney (12 April 2010). Vintage Wristwatches (Rolex price listing pages 188 204; Tudor

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