World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

Box# 35
Folder# 666
World's Fair
Corporation:
Executive Committee
Meeting Reports (23)
Nov 15,1963
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UN115PHI:RI:. IHO&o
NEW YORK WORLD'S F'AIR 19641965 CORPORATION
EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52. N. V. TELEPHONE AREA CoDt 212 WF' 1-1964 CABLE Aot!RtsaWORLOSF'AIR"
l'rl:ACC THIItOUOH
UNOC.8TANOINO
159 DAYS TO OPENING OF FAIR
AGENDA
EXOOUTIVE COMMITTEE MEETING
NOVEMBER 15, 1963
9:30 A,M.
Thomas J. Deegan, Jr., Presiding
AGENDA ITEM 1. Approval of minutes of Executive
Committee Meeting-October 15, 1963
AGENDA ITEM 2. Additions to Executive Committee
(See reference memoranda)
! Amendment - By Laws
Article NINE- Section 3
. Appointment of new members
AGENDA ITEM 3. Financial status
(See reference memoranda)
! Financial report
1. Bank borrowings
. Report- Advance Ticket Sales
AGENDA ITEM 4. Report Item -Additions to Staff
(See reference memorandum)
! Carl Halgren
Deputy Vice President-Operations
Effective January 1, 1964
.Others
AOIERT NOSES
Pllllllll:ll'
Mr. Deegan
Mr.Gimbel
Mr. Spargo
Mr.Sparqo
Mr.
Mr.Moses
AGENDA ITEM 5. Industrial Area
! Ratification of executed agreements
1. Clairol Incorporated 10-29-63
2. Singer Company 10-21-63
and Amendment No. 1 10-29-63
(Arena)
3. Julimar Farms 11-7-63
4. Gas, Inc.
Amendment No. 1 10-18-63
(Air-condition cooling tower)
5. Opening day television show
Sponsorship - U, S. Steel
b. Status report
- (See reference memorandum)
1. Revlon- Garden
AGENDA ITEM 6. Transportation Area
a. Authorization requested
1. National Maritime Union
Joe Curran Park
b. Status report
1. Transportation & Travel Pavilion
2. Hall of Science
3. Terrace Club
a. New Chairman
b. Mr. Robinson's press release
AGENDA ITEM 7. International Area
~ Ratification of executed agreements
1. African.Pavilion
2-
Mr. Stone
Mr.Stone
Mr. Tozzoli
Mr. Tozzoli
Mr. Tozzoli
Gov. Poletti
MORE
2. Institute of Economic Development of the
Austrian Federal Economic Chamber
3. Kingdom of Thailand
4. Others
.Q. Lawsuit- French Pavilion
Amendment of Rules and Regulations
International participants
Q Status report
AGENDA ITEM 8. United States Pavilion
AGENDA ITEM 9. State Area
~ Ratification of executed agreements
1. State of Oklahoma
Amendment No. 1
2. New Mexico Development Corporation
3. George Murphy and Associates
(Hollywood, u.s. A.)
.Q. Status report
AGENDA ITEM 10. Concessions and Operations
~ Ratifications
1. Henraetone Enterprises, Inc. 11-1-63
(Theatre)
la. Dr. John Powell Herrlin
First-Aid Treatment Center 10-30-63
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Gov. Poletti
Gov, Poletti
Gov. Poletti
Gov. Poletti
Gen. Potter
Gen. Potter
Gen. Potter
Mr. Constable
More .
2. Sinclair Refininq Company Mr. Constable
Gas Station Concession
(Construction and operation-Gas Station)
3. Marinas of the Future, Inc.
Amendatory Agreement No. 1 10-28-63
(Exception-service station barges)
4. Post Office
a. Modification No. 3 10-28-63
- (Possession date)
b. Modification No. 4
- (Interior exhibit)
5. Photo Lab, Inc.
6. The Long Island Rail Road Company
Exhibit 10-20-63
7. New York Transit Authority
Lease of buildinq
. Information boards
1. Status of General Foods proposal
2. Authorization to President to proceed with
Fair construction of boards if necessary
c. Status report
- (See reference memoranda)
.Q. Appointment of special policemen
AGENDA ITEM 11. Lake Amusement Area-
a. Authorization requested
1. Special Enterprises Show Boat, Inc.
b. Status report
1. Amphitheatre roof
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Mr. Constable
Mr. Constable
Mr. Constable
Judge Rosenman
Judge Rosenman
Gen. Potter
AGENDA ITEM 12. Report on Teamster work stoppage
AGENDA ITEM 13. Fair Engineering and Construction
a. Authorization for bids
1. Preparation .. exhibit space-Arena
2. Paving walkways in open areas
3. Others
.Q.. Report- Execution of authorized contracts
1. Samuel Himmelfarb Associates
d/b/a 3 - Dimensions
(Post Office exhibit)
2. Change Order-additional cost
Arena Public Relations facilities
c. Status report
AGENDA ITENI 14. Expediting construction
~ Status report
AGENDA ITEM 15. Department of Parks
Engineering and Const!'uction
! Status report
1. Post-Fair plans
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Judge Maquire
Gen. Potter
Gen. Potter
Gen. Potter
Mr.Denny
Mr.Andrews
AGENDA ITEM: 16. Arterial Program
~ Status report
AGENDA ITEM 17. Communications and
Public Relations
a. Report - Addition to staff
William L. Laurence
Science Consultant
Effective December 1, 1963
.Q. Status report
1. Report - Controversy re.
Anderson Isometric Map
(Look Magazine)
AGENDA ITEM 18. Other business
Picture taking- Executive Committee
for Parade Magazine
AGENDA ITEM 19. Next meeting of
Executive Committee
December 16, 1963
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Mr. Hodgkiss
Mr. Berns
Mr. Berns
AGENDA ITEM 2(a and b)
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UNIIII'HitAI:. 01061
THIIOUOH
U ... OIERISTAHOtNO
INTER NATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING !S2. N.Y. TELEPHONE AREA CODE 212 WF 41984 CAlLE Aoo"t:SS "WORLDSFAIR"
REPORT
Additional Members of
the Executive Committee
It is proposed by the President and the Chairman
of the EKecutive Committee that the following gentlemen
be appointed to the Executive Committee:
John Elliott, Sr.
Dr. Ralph W. Sackman
Landon K. Thorne, Sr.
These additions have my full approval.
Dr. Seckman is already a Director. Mr. Elliott
and Mr. Thorne should be invited to become members.
I therefore offer the attached resolution.
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DAYS
Bernard F. Gimbel, Chairman
Organization Committee
Resolution by Mr. Gimbel
Resolved that ARTICLE NINE, Section 3 of the By-Laws
be amended to read "14 other persons designated by the
Executive Committee" instead of "11 other persons designated
by the Executive Committee;" and
Further Resolved that the following be appointed members
of the Executive Committee:
John Elliott, Sr.
Graduate of Harvard
Distinguished military record
Investment banker
Dr. Ralph W. Sockman
Graduate of WesleyBJ1
Minister Emeritus, Christ Church, New York
Past President, National Federation of Churches
Landon K. Thorne, Sr.
Graduate of Yale
Retired banker
Corporation director
Bernard F. Gimbel, Chairman
Organization Committee
AGENDA ITEM 3a
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
SUMMARY STATEMENT OF RECEIPTS AND DISBURSEMENTS
FROM AUGUST 18, 1959 TO OCTOBER 31, 1963
Receipts:
Contributions
Proceeds of bank loans (see contra)
Proceeds of 6% World's Fair Notes *
Rents, licenses, parking and utilities income
Admissions - Advance ticket sales
Miscellaneous income
Total receipts
Disbursements:
Repayment of bank loans (see contra)
Construction cost
Other pre-Fair expenses
Total disbursements
Cash and deposit balance October 31, 1963
Distribution of balance:
Cash
Less - Unremitted withheld taxes
Cash in transit from Agents
Operating and construction deposits
$1,010,988.62
16,748.96
$ 90,100.00
3,000,000.00
26,807,000.00
15,800,813.54
1,851,591.68
328,807.00
3,000,000.00
19,067,544.13
21,421,000.16
994,239.66
27,871.25
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367,657.02
*Total subscribed $30,061,000
$47,878,312.22
43 '488' 544.29
$4,389,767.93
$ 4' 389.767.93
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AGENDA ITEM 3a(l}
MEMORANDUM
TO. Mr. Robert Moses
P'ROM Mr. Erwin Witt
$ November 8, 1963
suBJECT Bank Loan
As we approach the opening of the Fair, our expenditures
are constantly rising. Available cash balance is now approximately
$1,000,000. Between now and the end of the year, it is estimated that
we will need between 2 and 3 million dollars above our income.
On January lst, the last installment payment against the
subscription of Notes will be received, an amount of slightly over
3 million dollars. It should carry us, with advance ticket sale receipts
and other revenue, into March and possibly further.
Mr. Spargo has arranged with the banks to borrow 3 million
dollars immediately at the rate of 5% maturing August 1, 1964 with a
provision for prepayment without premium. In addition to this, there
is a commitment for the banks to lend the Fair Corporation up to
3 million dollars more at a later date if needed.
I estimate that we will probably be able to pay off these
bank loans by June 30, 1964. We are asking all the banks who have
subscribed to the Notes whether they wish to participate in proportion to the
6% Notes that they have subscribed for. The 5 major banks which are
represented on our Finance Committee have agreed that the participating
banks will take the portion that any of the other banks refuse.
Attached is a draft of the Preamble and Resolution for the
Executive Committee authorizing these bank loans and spelling out
the terms.
EW/jh
cc: File
Comptroller
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION :<t0
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Suggested Preamble and Resolutions for Meeting of Boa! d 8#'
...,giredePs to be held November /'-}'; 1919
The Chairman stated that Amendatory Agreement No. 4 to the Subscription
Agreement covering the 6% Promissory Notes of the Corporation had become
effecti.ve on September 3, 1963 with the receipt of the consents of.the holders
of at least 66-2/3o/o in principal amount of the Notes outstanding and that in
accordance with said Amendatory Agreement No. 4 it seemed desirable for the
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Corporation to authorize the borrowing of an aggregate of $6,000, 000 by bank
loans at this time, of which $3,000, 000 would be borrowed immediately and the
balance or any part thereof later if and as required for the pre-opening expenses
of the Corporation.
After discussion, on motion duly made, seconded and unanimously
carried, it was
RESOLVED, that pursuant to Amendatory Agreement No. 4 to the
Agreement dated as of December 1, 1960 (as amended by
Amendatory Agreements No. 1, 2 and 3) between the Corpora-
tion, The Chase Manhattan Bank, as Agent, and subscribers
to the 6% Promissory Notes of the Corporation, which
Amendatory Agreement permits the Corporation to borrow
from time to time, by bank or other loans, amounts in lieu of
but not exceeding the balance of the $40, 000, 000 principal
amount of Notes authorized under said Agreement but not
issued or subscribed for thereunder, which unsubscribed
balance is approximately $10, 000,000 in principal amount, and
to secure and evidence such borrowings by notes or other
evidences of indebtedness payable prior to the maturity of
the Notes under the Agreement or otherwise having priority
over said Notes as the Corporation may determine to be
necessary or advisable, the Corporation hereby authorizes
the borrowing of an aggregate of $6, 000, 000 from the following
banks (herein called the "Banks") which will severally agree
to make loans in the following amounts to the Corporation:
Name of Bank Amount
of which amounts 50% or an aggregate of $3, 000, 000 shall be
borrowed on or before November , 1963, and all or any part
of the remaining 50% of the above amounts, or an aggregate of
$3, 000,000, shall be borrowed on or before April 1, 1964, at
such times and in such amounts as the officers hereinafter
authorized may determine to be required by the Corporation;
and
FURTHER RESOLVED, that said loans shall be evidenced by promissory
notes (herein called the "notes") of the Corporation delivered to
each of the Banks in the principal amount of the loan made by
such Bank as above stated, which notes shall be dated as of the
day of delivery thereof, shall mature on August 1, 1964, shall
be in negotiable form and in the denomination of the principal
amount of the loan made by each such Banlt or such lesser amounts
aggregating the principal amount of the loan made by such Bank
as the officers of the Corporation and such Bank may determine,
the principal of and interest on each note to be payable in lawful
money of the United States of America at the principal office of
The Chase Manhattan Bank in the City and State of New York; and
FURTHER RESOLVED, that the initial $3, 000, 000 in principal amount
of said notes so to be issued shall bear interest at 5% per annum
payable at maturity and the notes for the balance of $3, 000,000
or any part thereof shall bear interest at such rate or rates as
the officers of the Corporation and said Banks may mutually
determine; and
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FURTHER RESOLVED, that the loans and the notes representing the
same shall be subject to prepayment as a whole or in part at
any time prior to maturity of the notes, without premium, by
paying all or part of the principal amount thereof, together with
the unpaid interest accrued on the amount of principal so pre-
paid to the date of such prepayment, which prepayment shall be
made for the account of the holders of such notes as a whole or
pro rata if in part at the office at which the same are payable
on such date as shall be specified by the Corporation in a written
notice of such prepayment delivered to the Banks not less than
thirty days prior thereto; and
FURTHER RESOLVED, that the notes shall be direct and general
obligations of this Corporation, that the full faith and credit of
this Corporation are hereby pledged to the punctual payment of
and interest on the notes, and that the President, Executive
Vice-President or Comptroller of the Corporation are each
hereby authorized to execute the notes and deliver the same on
behalf of this Corporation.
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PEACE THROUGH
UN0tAS1'ANOINQ
AGENDA r.t'1!M 4a.
NEW Y O ~ K WORLD'S FAIR 1964-1965 CORPORATION
INTER NATIONAL EX PO SIT ION AT FLUSHING M EAOOW PARK
FLUSHING 52. N.Y . TELEPHONEAAEA CODE 212. WF' 419154 CABLE ADDAESSUWOALDSF'AIR"
November 7, 1963
ROBERT MOSES
"IIESIDEIIf
REPORT TO THE EXECUTIVE COMMITTEE
FROM ROBERT MOSES
I have approved the appointment of Mr. Carl Holgren
as Deputy Vice President of Operations beginning January 1, 1964
at :'1. salary of $26, 000. per year.
President
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AGENDA ITEM 5(a5)
(Copy of letter on National Broadcasting Company stationery)
Mr. Carroll Newton
B1ll:1iO
383 MacUon Avenue
NoW York. Rew York
o... Carroll
In answer to JOUr lettel9 ot November 6th. wo W1U 11' below the
pertinent information which baa prev:Louol7 been orallJ &i'MD tao
JO\l and u.s .Steel Ntgardlng the WORLD'S PAD\ SPECIAL.
1. ve have been talttin.i &bo\lt a two-hoW' color Openlq
Jl1gbt Woat:D'S i'AlR SP.ECUU. partially live and part1a1lJ PN-
NOOl'dH on lfedneetia;v, AprU 22nd, 1964, 9aOOllaOO '"
a. a. ooat oat1mate &lvea 1'0\1 J.a t'ollowaa
Net $1.000,000
Aaency 150,000
rronsotlonal lwl4 100,000
Qrosa T.1me 287,570 "
HetVMld.ni 3,429
i!:A2!!022
$100,000 1a to be uaed bJ th eponaor
to advertise arut promott the prosram
.. EDtimate oaae4 on actual announced atatlon
ratea to be ln etteot April, 1964.
3. With roapeot to the live atat1on 11ne-u
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a typical NBC
llneup tor a "special" encompaecea approxtmatelJ 170 atationa
vh1oh covers approximatelJ 9&.. ot tht total u.s. telev1a1on nomea.
'l'be l\111 1nterconneote4 line-up ot N.OC
1
a 200 ata.t1ona oovera
approximate17 ot the u.s. telev1a1on homes. we beUtv tbat
tne WOlUJl
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8 FAIR .SPECIAL Will olear an uoellent line-Q, an4
wb:Ue a matter ot po11ol' w are unable to &\l&lWlt" a apeo1t1o
ooveraso factor. we ean tOHaee no problem 1n area, and
upeot aollent olearanoe fOI' W.a top ahov.
-4, NBC woulcl promote this WORLD'S J'AlR SPICIAL through a
campaign aa intUoated 1n thea attached wh1ob waa prepare4 bJ our
Audience lrOmotion people.
5, we would be w3.:1,.J.1ng to give u.s. steel a right ot approval,
tor polic reasons only, ot the pertoX'JDinG talent to be
ensase4 bJ N.aC. Uowaver, not GW>Joct to such bUD1noao pol1oy
approval are many of the elor.noota and peraonal1tS.ea tor the ahow
to be uaembled b:f eXhibitol'& at too ra1r. and we nave no control
over the people whom they tor tne1r produot1ona. or course,
NBC wou14 retain t'ull creative oontrol or all elements on the ahow,
and or the election or aot1V1.t1oa enc.1 exh1b:l.ta at tn. la1l' to be
oovere4.
6. The Pail' t,aa asaured liDO that wo will havo an uolua:l.ri.tJ
on oovor1n,$ the over-all Opening Day act1v1tj.ea at the Fa1r. 'rlle
Pair haa aaaured NBC that no other telev1a1on network or
tolev1e1on atat1on w1ll ba authorized to present an over-all
Opening Day program and that the Fe.1r Will do noth1n& wb1an would
datraot tram the 1mpe.ct ot the ehcw whioh tmc contemplates produo
ino. In th1o conneation, the J'a1r will exerc1oe ita powers ot
oontrol over matters such an acceDe to tne F.a1r a1te by telev1e.ton
peraonnel, equipment and trucks, an!S tho o1roulat1on or auoll per
aonnel, eq\.\ipmsnt or trucks S.n pubU.c P&tha, roadwaya an4 plazas
ctunng da,J or: the Ft11r. Howover, 1t muat be underetoo4
that News cameras trom all networks and stations w1ll bave acoeaa
to the lair and that 1nd1v1dual mth1.b1tora wUl have the ri&ht to
thalr own as tboy oee tit.
7. Yo\l have asked for and tho iaJ.r ancl NOO have aranter1 you
an option tor a poaa:lble \iorl4
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s I
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'Ur (Jpenl.l'lfi Sl1ow to launoh the
eeoond year 1n APril or 1965. As we have d1scuaue4, it ia :a.m-
poas1b1e at thio earl;v date to be detini.t.S.va aa to the tonn and
oontent ot euoh a show. we undoratanli JOl.U' i.ntoreat and will
cooperate to brin;s. about a second Jear snow on mutually aooeptallle
toma.
8. The Pair and NBC a.ro prepared to srant UeSe Steel the r1ght
to on a nonprof1t reoordingo ot thG in
achOOla, tor 1ndu.atry meet1n!::;&, etllea oonvent1ona and a1m1lar uaea.
Aa y0\1 understand, we td.ll have to aoquiro, on behalf ot
u.s. steel, trom the various La'bor Uniono, from the talent, from
the exh1b1tora and trom others involved tho nooeaaar1 perm1aa1on
tor :,'OU to mako this kind Ol' UOO Ot the program, NBC baa 1n the
past bean aucoeestul 1n r1gbts ot tbia k1n4 tor aponaors,
and wo nave ever,y expectation ot able to do eo With
to those elements wtu.oh we wUl bo tor the
'WhUe we have ha4 no e.xpa:rienoa 1n aoqu1r1nts auoh rig.nta trom
exh1b1tora at the ra1l', 1t occurs to us that theJ would be pleased
w.:Lth the adUt1onal expoaurca yel\Ar c11atr1but1on would s1ve them,
It 1n aom.e oaaos those rights cannot be obt;ainedt we ant1o1pate
that you. would. be able to edit your rooor<U.no ot the teleoaat
appropriately. It w oan olear the rights, u.s. Steol would, ot
course, be for any n.r1 all pa,yroenta an4 oostu .S.nvolvec.t.
wo are 4Gl1ghted at tho attor4d the Fair an4 ouraelvea
to present th1a moat exc1t:l.ns ancl unique
11
Spco1al" to the executive
ot V .s. Steel. an4 wo are most hopetul that ell arrangement a can
bo oonolu404 eat1af'aotorU1. In this oonneot1on, we anould point
out to you. that we nave not1.fio4 the Worl4'a Fair that pro4Uot1on
ot tlte show muut commence no later than December 2, 1963 to mount
the proar tar AprU 22.
The ra1r and Naa understand J01.U' tuetable with u.s. steel and
a deo.1a1on will be .forthcom1n6 trom the Oporat1.ng PoUoy Comm1ttee
no later than NovombeX' lB. aa to whether it 1a u.s. steel'a
intention to move forward.. 'l'hererore. 1 701.1 aro 1n a position to
gS.ve us an order tor thro show 1n wrtt1ng., no later than 'l'Uosday,
November 19, wh1oh ordtlr &hall be suoJoot to Board ot Direotora
1
approval, wo Will then grant you an option through i\leuctay, Novem-
ber 26. Whon 1. our underata.nd1n& that tbe u.s. Steel Board will
d.ther approvo w diaapprove ouch order.
The Now YoJ'k World a Fa1zt 19641965 Corporat1on hae reviewed tb1a
letter end, on behalt of the Fair, hao aoreed with it s.nuorar aa
repreaenta an undertakins bJ tho to srant NBO the
neceasar.v to enable 1t to an order bJ u.s. Steel oon
IUtent With the prov1a1ona oi' th:LII l.atter,
S1noerely,
U' u,s, Steel ord.ore tho proeram 1.n accoNa.nce with tho
thO New York world
1
a Fair oono1atent w1th and
l1mitod to the prov1a1ons or this lattor. will grant to NBC the
r1.,Sbta to enable NEe to aooept and. Oompl.J V1th auch order,
th1s approval, s"!oject to ratification by the Fair Corporation's Executive Committee.
NBC'S PBOMO'l'ION PLAN Port TBI WORLD'S lAIR BP.KCIA.l.
NBC ant1o1patoa mountinG one ot 1 ta hoav1ea t acver,1a1na and
promotion O&'llP3.ieti:J to u8!'.{Uro max1ll\\U'l\ aw.11GnOo for the &reaU
WORW
1
S .FAIR i't 18 too earl;t to be
aboolutl tina 1n our air prornot1on achedL&le, it r:J&J 'be
anticipated that the network will devote up to 50 pi'OIUOtional
announ4emonta to thia br1lllant event. 'l'ho network Ume thua
allocated would be aa oloae iO a total aaturat1on ot
aa can b aobioved. Again- thia cannot now bo a
t1rm comm1tment. However, 1t 11 what NBC toreaeea an4 will
endeavor to pNdU.oe.
All atationa w111 be aei'V1oe4 with a t\lll kit ot advort1a1ns
promotional materials tor their use at tho local level.
'lb1a k1 t 1noludaa ada and act mata, &l1dea and air oopf radio
oopr, and program int'Qml&tion. Ad41t1onall7, NDC will 4ea1anate
ih WQRLt) s PAIR SPBCIJU.. a.a t.be prosrm priori t;r or tbe woak to'l.'
botb aEt111atect an4 owned atatlona. .su.oh a dealgnaUon all but
aaaUNa hun4H4a or tbouaande ot dollar ot tibro\lib the
local level.
Al tlw\.tgb telev1a1on ia 1 ta print.G mocuwa tor promotion, NBC doe a
not 1sno" advert1&1na a NBC will place a 500.l1ne ad 1n
tho Nn York Timos anct one ot tbo waah1.rlston, D.O. nwapapera
an4 will give aer1o11e oona1c1orat1on to makin& 1t the au.bJoct ot
an ad 1n NBC' aer1ea now runnlnS in 'l'be New Yorkex-, The New York
'limee S\lndQ Mapaine an4 The Repone" we will aleo oooperate
v11m . the ac1vert1aaJ' on a TV 01114 ad.
In all, tbia campaisn abapea up u an extremel.7 &trans allmec11a
euon, one tbat 11 eertaln to dO an ot'teouva promotion Job.
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AGENDA ITEM ob
MEMORANOOM
TO:
Mr. Robert Moses
DATE: November 8, 1963
FROM:
Mr. Martin Stone
SUBJECT: INDUSTRIAL SECTION- SUMMARY OF SPACE ALLOCATIONS
AND NEGOTIATIONS.
Tabulated below is the status of space to date in the Industrial Area
under the jurisdiction of this Section. It does not, therefore, include
space allocated to concessions or religious exhibits, both under the
jurisdiction of Mr. Constable's department.
Total Rentable Area: 3, 245, 696 sg. ft.
Leases Signed
Companies and Associations
American Cyanamid Co. (Formica Div.)
American Express Co.
Bell System Exhibit, The
Chunky Corporation, The
Clairol Division, Bristol-Myers Co.
Coca-Cola Company, The
Continental Insurance Company, The
E. I. duPont de.Nemours & Company, The
Dynamic Maturity
Eastman Kodak Company
Electric Power & Light Exhibit, Inc.
Equitable Life Assurance Society of the U. S.
Festival of Gas
General Cigar Co., Inc.
General Electric Company
International Business Machines Corp.
S. C. Johnson & Son, Inc.
Julimar Farm
Liebmann Breweries, Inc. {Rheingold)
Mastro Pizza, Inc.
National Cash Register Company
Parker Pen Company, The
Pepsi- Cola Company
Sq. Ft.
22,700
10,000 *
104,935
6,000 *
10,000 *
46,314
12,699
46,956
18,378
69,497
47,204
20,000
79,290
15,023 *
57,930
54,038
33,206
6,000 *
49,385
6, 000 *
18,892
10,000
93,696
MEMORANDUM
NEW YORK WORLD'S FAIR 1964u1965 CORPORATION
TO: Mr. Robert Moses
FROM: Mr. Martin Stone
SUBJECT: INDUSTRIAL SECTION - SUMMARY OF SPACE ALLOCATIONS
AND NEGOTIATIONS.
Page 2
Leases Signed (cont. )
Companies and Associations (cont.)
Radio Corporation of America
F. & M. Schaefer Brewing Company, The
Scott Paper Company
Seven-Up
Simmons Company
Travelers Insurance Companies
Westinghouse Electric Corporation
Sg . .Et
30,002
41, 194 *
24,992
45,088
10,931 *
49,487
22,000 *
1, 061,837
* Not including areas given without charge to exhibitors
in return for landscaping and maintenance:
American Express Co.
Chunky Corporation, The
Clairol Div., Bristol-Myers Co.
General Cigar Co., Inc.
Julimar Farm
Mastro Pizza, Inc.
F. & M. Schaefer Brewing Company, The
Simmons Company
Westinghouse Electric Corporation
13,899
8, 475
10,000
2, 599
27' 737
4,000
4,284
2, 388
5,664
TO:
FRDM:
MEMORANDUM
Mr. Robert Moses
Mr. Martin Stone
SUBJECT: INDUSTRIAL SECTION- SUMMARY OF SPACE ALLOCATIONS
AND NEGOTIATIONS.
Page 3
Leases Signed_ (cont.)
Multiple-Exhibitor Pavilions
Better Living Building
Hall of Education
House of Good Taste, Inc. , The
Pavilion of American Interiors, Inc.
World of Food
Total Leases Signed
Special Sponsorship
Sq. Ft.
80,489
50,001
74,160
38,110
50,066
292,826
1,354, 663
Singer Mfg. Co. is sponsoring The Arena, including the exhibit
space under the stands running along New York Avenue, for
$750,000. This price includes all but their own exhibits.
Page 3
INDUSTRIAL SECTION
PROGRESS REPORT
(as of November 8, 1963)
l Since the 81 11;'[ Meeting of tlte EXecutive Committee on
October 15, 1963 we have three signed leases to report:
A) CLAIROL, INC. -Division of Bristol-MYers
'This company has signed a lease for 10,000 sq. ft. on the
Pool of Industry, Block 11, Lot 21. An additionallO, 000
sq. ft. to the rear of the leased lot is to be landscaped
and maintained by Clairol, Inc .
.
B) JULIMAR FARM- Lease negotiations have been completed
for 6, 000 sq. ft. of Block 12 between Better Living md
Schaefer. It will feature landscaped gardens designed by
Edward Durell Stone, Jr.
C) SINGER SEWING MACHINE CO. - Singer is sponsoring
the Arena, including the exhibit space under the stands
running along New York Avenue, and is paying the Fair
$750,000.
II. Lease negotiations are in progress with:
A) ALL-STATE PROPERTIES, INC. -All provisions of a lease
including a construction schedule have been agreed upon for
7, 501 sq. ft. of Block 17, Lot 7. It is expected that this lease
will be signed shortly.
DI. Favorable progress can be reported :in the following situationl5:
A) OPPORTUNITIES U.s. A. - Negotiations are nearing completion.
'The building has been redesigned by Edward Durell Stone's office
and will occupy a site of approximately 15,000 sq. ft. on Block 11,
I.nt 10.
B) REVLON - We have reopened negotiations with Revlon for the
former HLH Food & Fun site. In a meeting with Edward Stone
we proposed to Revlon a "Gardens of the World" exhibit designed
by Mr. Stone. We are awaiting approval from Mr. Charles Revs on.
PA OOA
... ,.
MEMORANDUM
TO: C&nmissioner R o b ~ r t Moses, President, New York World's Fair
FROM: Guy F. Tozzoli
DATE: October 30, 1963
SUBJECT: NATIONAL MARITIME UNION JOE CURRAN PARK
REFERENCE:
COPYTO: Messrs. Constable, Witt; Miss Haig; General t1J, Potter
You will recall that we made a decision to make block 25, lot 50,
an area of 64,602 square feet, a World's Fair Park.
Through the introduction of General Potter, the National Marithne
Union and specifically, Joe Curran, has been interested in creating a park
area within the Transportation Section of the Fair, There would be no rental
involved but the design would be subject to the approval of the World's Fair
Corporation . The National Maritime Union would bear all 'costs of landscaping
and they would maintain and police the area during the twoyears of the Fair.
I have a model of the proposed park and will show it to you.
The park would be called National Maritime Union Joe Curran Park.
It is ~ recommendation that this negotiation be approved.
If you approve I will present it at the next meeting of the Executive
Committee on November 15,
GFT:nb
AGENDA !TEM 6b
MEMORANDUM
,. ......
REFER
NO ED
TO DATit BV DATI!
-
---
RltTURN TO 1'11.11
TO: Commissioner Robert Moses, President, New York World's Pair
FROM: Guy P, Tozzoli
SUe!IJECT: ?:'MNSPORTA'):'ION SECTION, WORLD'S FAm - SUMMARY OF SPACE ALLOCATlmiS AND mGariATIONS
REFERENCE:
COPY TO:
Tabulated below is the current status of leases or agreements signed, or under
active negotiation in the Transportation
Leases Signed or Participation
Agreements Signed
General Motors
Ford Motor Company
Chrysler Corporation
Transportation & Travel Pavilion
Greyhound
Heliport
Sinclair Refining Company
U, S , Rubber Company
Century Grill International
SKF Industries, Inc.
Arlington Hat Company
Brass Rail Concessions
Mobile Care
Auto Thrill Show
Hall of Science
Socony Mobil Oil Co., Inc.
Eastern Air Lines, Inc.
Stroller Concession
Underground World Home
Antique Rent-A-Car
Goodell Monorail Co.
Sub total:
Leases Under Active Negotiation
National Maritnne Union
Total:
Total Area
Area (S.F,)
367,006
304,998
254,021
112,509
84,643
60,263
34,418
15,000
14,351
7' 770
7,000
64,481
10,000
175,000
203,954
29,988
13,622
6,000
36,164
so,ooo
69,856
1,921,044
64,602
2 ,ooo ,ooo s .P'.
Commissioner Robert Moses
Goodell Monorail
Ha 11 of Science
Transportation & Travel Pavilion
- 2 -
November 6, 1963
In conjunction with Mr. Constable's office, we
have been negotiating with the Goodell Monorail
Corporation for the installation of a small non
operating sample of monorail construction.
This would not carry any passengers and would, in
no way, compete with the AMP monorail in the Lake
Amusement Area of the Fair.
Under this lease, the Fair will receive a minimum
of $80,000 against a graduated percentage of
gross revenues.
We expect to execute this lease sometime next
week.
Work on the foundations is proceeding with the
installation of columns, perbneter walls and
paving for the lower exhibit level floor has
begun. It is expected that this phase of work
will be completed in early December, 1963.
All of the exhibitors have submitted preliminary
plans and photos of renderings or sketches of
their designs. These were presented for review
hy various consultants with the result that all
proved to be acceptable for concept and were,
generally, enthusiastically received.
On this basis, the preparation of working
drawings is proceeding according to schedule.
This project is still in trouble. We are
trying in every way possible to develop
exhibitors which will enable the sponsors to go
forward diligently to completion. Hopefully,
the newly granted authority to solicit foreign
trave 1 accounts will accomplish this end.
Commissioner Robert Moses
National Maritime Union
GPT:nb
- 3 -
November 6, 1963
In conjunction with Mr. Constable and General
Potter, we have been working with the National
Maritime Union on an arrangement whereby the
Union would absorb all the costs of landecapina
and maintenance of a 64,602 square foot area
that has been designated as a park-like area
and also as a crowd gathering point for the
Operations Department. In return, the Union
would have the right to erect two relatively
small signs indicating their sponsorship of the
area as well as a mall booth at which infor-
mation about the National Maritime Union would
be available.
We are attempting to arrange the landscape deisn
so that it would fit in with Gilmore Clarke' 1
post-Pair plans and thus save additional fund
that would otherwise be allocated to this lara
plot of ground.
UNIISPHI!:AI!'.e CUil61

'
'
'
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52.N.'f. TELtPHONEARtA Coot 212 WF 41964 CAau: ADDRtss"WORLDSF'AIR"
'
'
fti.A.Ct: THROUGH

November 13, 1963
MEMORANDUM TO EXECUTIVE COMMITTEE
FROM ROBERT MOSES
The attached is an unfortunate, gratuitous and
pathetic statement. We are of course making no reply.
161DAVS TO OPENING DAY
ROBERT MOSES
'AI:SIIII!:ICT
AGENDA ITEM 6.Q(8,2)
STATEMENT MADE BY WILLIAM E, ROBINSON
Mr. William E. Robinson, retired Chairman of the Coca-
Cola Company, and one of the original founders of the World's Fair, announced
today that he has resigned as Chairman of the Board of Governors at the
Terrace Club at the World's Fair.
He said his resignation was the result of a disagreement
with World's Fair officials and the Port of New York Authority over the
management of the Club.
Robinson has urged that the Board of Governors of the
Terrace Club have the authorization to administer the Club's operation as
stipulated in the invitation brochure sent out to prospective members. He
said the Fair management and the Port of New York authority refused to
make the budget available for this purpose, that they maintained that the
Club and the public restaurant and an adjoining area should operate under
one management.
The membership dues of $1250.00 for the two-year
Fair duration plus the premium price for food and beverages warrants
topflight service and superior cuisine, Mr. Robinson said. A separate
experienced club management is essential in the achievement of these
objectives, and for the proper fulfillment of a Board of Governors'
responsibility to the membership.
Robinson stated that he believed the public members of
the Board, such as Mrs. Mary Lasker, Bernard F. Gimbel, Ralph J. Bunche
and Joseph A. Martino, would agree with his views.
#=#HI#
AGENDA rrEM 7c
MEMORANDUM
NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION
TO:
MR.'MOSES
Charles PoleJ
FROM:
suaJEcT: Amendments to Regulations Concerning Foreign Participants
Part 4 of the Special Regulations of the Fair Corporation
entiUed "Special Rules and Regulations for Foreign Participants" has
remained substantially unchanged since its adoption two or three years
ago. These regulations primarily aifect shipments from Foreign
participants to the Fair site
1
and the handling of such shipments upon
receipt in this country.
During the period since the adoption of Part 4, there have
been several minor changes :in the day-to-day procedures of the Fair.
Corporation relating to the handling of customs matters by the Fair
Corporation, as well as numerous changes in the laws and regulations
aifecting the importation of various materials and supplies into the
United States by Fair participants.
Mr. Witt and I believe that it is desirable to revise Part 4
so as to fully detail the procedures and rules and regulations affecting
shipments from foreign participants to the Fair site, and the handling of
such shipments upon receipt in this country. A draft of a revised Part 4
has been prepared by Mr. Thornton
1
s office along lines recommended by
Mr. Witt and myself, and has been circulated to and approved by the staff.
Additionally, our customs brokers have reviewed and approved such dralt.
The revised regulations do not represent a material
departure from the present provisions of Part 4, but rather serve to reflect
the experience of our staff regarding customs matters, as well as the
various changes in law regarding shipment of materials from overseas by
Fair participants and exhibitors.
I request the Executive Committee
to authorize .the President to a revision to Part 4 of the Special
Regulations in general accor with this memorandum, such regulations
to be eff.ective upon your appro

AGENDA ITEM 7c
MEMORANDUM
NEW YORK WORLD'S fAIR 1964-1965 CORPORATION
TO: MR.:MQSES
Charles PoleJ
FROM:
suBJEcT: Amendments to Regulations Concerning Foreign Participants
Part 4 of the Special Regulations of the Fair Corporation
entitled "Special Rules and Regulations for Foreign Participants" has
remained substantially unchanged s:ince its adoption two or three years
ago. These regulations primarily affect shipments from Foreign
participants to the Fair site, and the handling of such shipments upon
receipt in this coWl try.
Dur:ing the period since the adoption of Part 4, there have
been several minor changes in the day-to-day procedures of the Fair
Corporation relating to the hanclling of customs matters by the Fair
Corporation, as well as numerous changes in the laws and regulations
affecting the importation of various materials and supplies :into the
United States by Fair participants.
Mr. Witt and I believe that it is desirable to revise Part 4
so as to fully detail the procedures and rules and regulations a.ffect:ing
shipments from foreign participants to the Fair site, and the handl:ing of
such shipments upon receipt in this coWl try. A draft of a revised But 4
has been prepared by Mr. Thornton's office along lines recommended by
Mr. Witt and myself, and has been circulated to and approved by the staff.
Additionally
1
our customs brokers have reviewed and approved such draft.
The revised regulations do not represent a material
departure from the present provisions of Part 4, but rather serve to reflect
the experience of our staff regarding customs matters, as well as the
various changes in law regarding shipment of materials from overseas by
Fair participants and exhibitors.
I recommend request the Executive Committee
to authorize .the President to a v. revision to Part 4 of the Special
Regulations :in general accorda , with this memorandum, such regulations
to be effctive upon your appro

AGENDA ITEtyl 7d
-
MEMORANDUM
TO: Mr. Robert Moses oATE: November 8, 1963
F ROM Charles Poletti
sueJe cr. Executive Committee Meeting -- Status of Participants in Jnterna.tional Area
There will be the following International participants:
Construction
Country Space Contractor Underway
Argentina 20,048 sq. ft. yes yes
Austria. 21,620 yes yes
Belgium 164,811 yes yes
Caribbean 33,812 yes yes
Centralamerica-Panama 9,950 yes yes
Costa Rica
El Salvador
Guatemala
Honduras
Nicaraqua
China, Republic of 24,529 yes yes
Denmark 18,500 yes yes
France 53,873 yes yes
Greece 25,000 yes yes
Guinea 25,353 yes yes
Hong Kong 23,394 yes yes
India
27,336 yes yes
Indonesia 40,000 yes yes
International Plaza 79,477 yes yes
Ecuador
Luxembourg
Monaco
Nepal
West Germany
Ireland
12,203 yes yes
Lsrael
14,438 yes yes
Japan (JETRO) 49,983 yes yes
Japan (JEA) 37,103 yes yes
Jordan
13,843 yes yes
Korea
23,754 yes
yes
Lebanon
10,988 yes
yes
:Malaysia
10,007 yes
yes
Mexico
40,392 yes yes
Morocco
10,000 yes
yes
Pakistan
10,000 yes
yes
Philippines
21,000 yes yes
Polynesia
21,300 yes yes
Sierra Leone
11,496
Spain
78,000 yes
yes
Sudan
13,923 yes
yes
Sweden
20,002 yes
yes
Switzerland
16,499 yes yes
Thailand
14,054 yes
yes
United Arab Republic 20,000 yes
yes
Vatican
52,778 yes yes
Venezuela 20,000 yes
yes
West Berlin 10,012
yes
yes
African Pa.vilion
56,104 yes
The following additional participants will have space in the International Area:
Construction
Exhibitor Space
Contractor
u,nderwa.y
Arlington Hat
10,976 sq. ft. yes
yes
Brass Rail 79,208
yes
yes
Christian Science 40, 109
yes
yes
Equipment for Fairs 11,010
Rev. Billy Graham 55,375 yes
yes
Masons 25,114 yes
yes
Sermons from Science 32,800
yes
yes
Swiss Sky Ride 62,910
yes
yes
The Hall of Free
Enterprise 5,000 yes
yes
Wycliffe Bible
Translators 8,000 yes
AGENDA rrEM 9b
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 C.ORPORATION
TO:
FROM:
MR. ROBERT MOSES
W. E. POTTER ~
DATE: NOVEMBER 8, 1963
SUBJECT: FEDERAL AND STATES AREA STATUS REPORT
A summary of the status of space allocation in the Federal and States Area is as
follows:
*Construction Started
WEP/sc
*United States
*Maryland
*Missouri
*New Jersey
*New York State
*West Virginia
*New England States (6)
*Florida
Hollywood-California
*illinois
*Hawaii
Oklahoma
*Alaska
*Minnesota
*Louisiana
*Texas
*Montana
Oregon
*New Mexico
Wisconsin
196, 349 sq. ft.
35,951
55,998
91,266
129,392
34,409
81,518
116, 146
75,373
55,540
121,696
67,914
32,277
46,296
123,078
46,969
42,008
70,061
41,288
59,336
54,129
*Four Concession Areas
Bus Stations
2,400
900
Existing Building
Arlington Hat
New York City
1, 580, 294 sq. ft.
~
TO:
FROM:
SUBJECT;
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 1965 CORPORATION
MR. ROBERT MOSES
DATE:
NOVEMBER 8, 1963
W. E. POTTER
FEDERALANDSTATESAREASTATUSREPORT
-2-
United States
Maryland
Missouri
New Jersey
New York State
West Virginia
New England States
Florida
Work progressing on closure panels.
Building scheduled to be enclosed by
the first week in December. Contract
for first floor exhibits has now been
awarded. Utilities being installed.
Work progressing on enclosing steel
framework of Pavilion. Utilities
being installed.
Building being enclosed on schedule.
Bids taken on separate restaurant
building on November 4.
Work has started on the re-erection
of steel booms supporting the Pavil-
ion roofs.
Massive tension ring roof has been
jacked into place. Work has now
started on exhibit areas. Erection
of platforms for observation towers
is now underway.
Foundation work completed. Steel
is scheduled for delivery to site
during week of November 11.
Foundation work is underway. Walls
of exhibit buildings are being erected.
Citrus Tower has been completed and
was officially lighted on October 24.
Work continuing on exhibit hall and
porpoise pool buildings.
TO:
FROM:
8UBJECT:
MEMORANDUM
MR. ROBERT MOSES
W. E. POTTER
oATE: NOVEMBER a, 1963
FEDERAL AND STATES AREA STATUS REPORT
Hollywood-California
illinois
Hawaii
Oklahoma
Alaska
Minnesota
Louisiana
Texas
- 3-
Supplemental agreement signed with
exhibitor giving him increased space
and increasing revenue to Fair. Ex-
hibitor to . start construction during
week of November 11th.
Final plans submitted on November 7.
Construction of foundations and under-
ground utilities progressing rapidly.
Steel has been erected for Aloha
theme building. Work progressing on
foundations for other buildings.
Construction contract has been
awarded to Turner Construction Co.
Exhibit is primarily landscaping with
a few small wooden structures. Work
expected to start during week of
November 11th.
Foundation work is complete. Form
work for dome is being erected and
pouring of concrete scheduled to
start shortly.
Construction contract awarded to
Structural Plastics. Cayuga, the
foundation contractor, has started
foundation construction work.
Work progressing on foundations for
Vieux Carree exhibit. Steel sched-
uled for delivery early in December.
Music Hall is now closed in. Six of
the nine Texas Pavilions are under
construction. Foundation work con-
tinuing.
._ .
MEMORANDUM
NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION
TO:
MR. ROBERT MOSES
DATE: NOVEMBER 7' 1963
FROM: w. E. POTTER
suaJECT: FEDERAL AND STATES AREA STATUS REPORT
Montana
Oregon
New Mexico
Wisconsin
WEP:jfm
-4-
Contractor is adding fill to site to
bring up to grade. Main exhibit is
seven railroad cars which will be
brought to Fair in April.
Exhibitor expected to start pile
driving operations within a week.
Exhibit is essentially a bleacher
seating area and can be erected
rapidly.
Framework for 2 of 4 state adobe
buildings has been erected. Founda-
tion work is continuing.
Contract for simple exhibit pavilion
signed, Contractor expected to
start work week of November 18th.
w. E. Potter
. . . AGENDA ITEM 10b(1)

INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
F'LUSHINO 52, N.Y. TUEPMONE AlitA Coo 212 WF' 41884 CAlLE AoDRI:II
IICACCYH-ouOH
UIIDIITANDIND
Mr. Herbert M. Cleaves
Executive Vice President
General Foods Corporation
250 North Street
White Plains, N.Y.
Dear Mr. Cleaves:
November 7, 1963
I have your letter of November 1st enclosing the agreement
which your counsel drafted and which General Foods has signed relative
to :the proposed sponsorship by General Foods of the electronic information
display system at the World's Fair.
We had assumed that the agreement would follow closely the
draft form of agreement that was prepared by our counsel at the time
American Motors had expressed an interest in the system, which draft
your counsel had. I find, however, upon examination of your agreement
that there are radical departures from the earlier draft.
Under your proposed agreement the Fair Corporation is given
no power 'Of approval over the content of the advertising or other material
displayed on the Photo Panels or over the advertising on the front of the
information panels or over the legends on the rear and top of the information
panels or over the area identification symbols or over the trademark panels.
The agreement as written would preclude any reference on the information
panels to competitors of General Foods even though they are participants
in the Fair and would require exhibitors in the Fair to give preference to
General Foods products. The Fair would not be permitted to allow any
competitor of General Foods to use the Fair's name, symbol, designs
or insignia.
Our views on these matters may be simply stated. Unless we
are informed in advance of the nature of the advertising messages and
materials, the legends, the area identification symbols, the trademark
panels, etc., so that we know just what is involved, we must reserve a
right of approval or disapproval.
Mr. Herbert M. Cleaves
-2-
November 7, 1963
We cannot agree not to mention competitors of General Foods
in the information on the boards since such competitors may well be
holding events of interest to the public visiting the Fair. We have no
legal right to require participants in the Fair to give preference to
General Foods products, We have a broad scale publicity and licensing
program for use of the Fair's name and symbol, and it would not be
possible to exclude competitors of General Foods from participating in
this program.
I suggest an early meeting of you, your counsel, me and
our counsel to see whether we can arrive at mutually acceptable modi-
fications in your draft. If you wish, I can arrange for the General
Indicator people to join us.
Sincerely yours,
Is/ Stuart Constable
Vice President-Operations
COPY
GENERAL FOODS CORPORATION
250 North Street
White Plains, N. Y .
Mr. Stuart Constable
Vice- President
New York World's Fair
1964-1965 Corporation
Flushing Meadows Park
Flushing, New York
Dear Mr. Constable:
November 1, 1963
In line with our discussion last Tuesday, we have prepared the attached
to cover proposed sponsorship by General Foods of the information
display system at the 1964-1965 Fair.
While we originally agreed to send a draft of the proposed agreement,
I know time is very tight on your end of this project, and I have gone
ahead and executed the attached on behalf of General Foods so that if
you found it satisfactory, you could also execute it and we would
immediately be in business.
Should you have objection to anything in the attached, Jack Kuhnemund
will, of course, be happy to work with Mr. Lyttle in attempting to come
to agreement.
If the agreement attached is satisfactory, please execute the two copies
enclosed and return one to me after which I will promptly arrange to
send you the first payment of $300,000, as per paragraph 8.
Enclosures
Sincerely yours,
Is/ Herbert M. Cleaves
Executive Vice President
MEMORANDUM
NEW YOP'< WORLDS FAIR 1964-1965 CORPORATION
TO: MR. MOSES
FROM; John Thornton
suoJECT: Electronic Information Boards
General Foods has submitted a draft agreement for sponsorship of the
Electronic Information Board System.
As you will remember, in August an agreement was fully between
the Fair Corporation, General Indicator and American Motors Corporation relating
to these boards. The negotiations collapsed because the Fair's Executive Committee
would not go along with the circular identifying sign near the top of the arch.
General Foods was furnished a copy of the American Motors agreement. The
proposed agreement submitted by General Foods, however, varies in major respects
from the old American Motors deal.
is our feeling that various demands reflected in the General Foods draft
to you. Accordingly, and since the position taken by the Fair
Corporation with respect to these demands may well kill the deal, we think it essential
,,__..,&a.oo the principal issues be brought directly to your attention before we proceed with
egotiations with General Foods and General Indicator.
"i..CA-
L Advertising on Photo Panel
Not to be Subject to Fair Approval
At the bottom of each board there is to be a Photo Panel 23 feet wide
x 2-1/2 feet high. Under the American Motors deal, this panel was to contain both
photographic scenes..>and illustrations of American Motors' products and name. The
American Motors products and name, however, were to be on display on the Photo
Panel not more than l/7th of the time. The messages and the content were subject to
approval of the Fair Corporation. Under the General Foods draft, it is merely provided
that General Foods will have the right to advertise on this panel. The limitation as to
1/7 th of the time remains in effect. The content of the advertisements is to be "in
keeping with the good taste of General Foods' other advertising". The Fair Corporation,
however, will have no power of a12proval over the content of the advertising or other .
material displayed on the Photo Panel.

Is this acceptable?
MEMORANDUM
NEW YORK WORLDs FAIR 1964-1965 CORPORATION
TO: MR. MOSES
DATE:
FROM: John Thornton
suBJEcT: Electronic Information Boards
2. Advertising on Front of Information Panels
November 5, 1963
Above the Photo Panel is to be the main Information Panel. Under the
American Motors arrangement, this panel was to display daily events, public service
messages including news coverage, and American Motors advertisements. The
public service messages were to be introduced occasionally by American Motors credit
lines. Such messages introduced by American Motors credit lines and the American
Motors advertisements were not to exceed three minutes out of each fifteen minute
period of operation. The content of all messages and advertisements and the timing
and frequency thereof under the American Motors agreement were subject to Fair
Corporation approval.
Is this acceptable?
3. Legend on Rear of Information Panels
Not to be Subject to Fair approval
Seven of the Information Panels will be single faced. Under the American Motors
arrangement, the rear of each such Information Panel was to contain the words "World's.
Fair Information Board, Courtesy American Motors Corporation, Rambler, Kelvinator".
The agreement contained provisions specifying the coloring and size of the lettering.
Under the General Foods draft, it is provided that General Foods will have the right to
use this space for General Foods "advertisements in manner in keeping with other General
Foods outdoor advertising". The recise le end is not s ied nor is rovision made
for Fair Corporation approval.
Is this acceptable?
-2- ::;::;
MEMORANDUM
TO: MR. MOSES
DATE:
Noverher 5, 1963
FROM: John Thornton
suaJEcn Electronic Information Boards
4. Legend on Top of Information Panels
As you will remember, American Motors desired to have a large oval
sign at the top of the arch. This concept does not appear as::uch in the General Foods
draft. Instead, the General Foods draft provides that on the top of each Information
Panel, in double faced letters one foot in height, General Foods will have the right to
display its name or the name of any ofits products. Thus, one arch might carry a
sign reading "General Foods Corporation", whereas other arches might carry signs
reading "Maxwell'House Coffee" or "Birds Eye Frozen Fof.ds" as deter. d by General
Foods. No revision is made for Fair Cor oration a: ov'Bl as to the s' or the
coloring or appearance thereof. Under the American o'rf!P!'P:eal, se details
of the oval at the top of the arch were specifically set r p ~ h e agr ement, and final
layout and copy was subject to the Fair Corporation's 7
Is this acceptable?
5. Area Identification Symbol
The General Foods draft provides for an additional feature referred to as
an "Area Identification Panel." This Panel will identify the area of the Fair in which the
arch is located. This is described in the General Foods draft as "symbolic sculpture. "
Attached hereto is. a sample of what we understand General Foods and General Indicator
have in mind. Another example which has been cited to us is that the sculpture for the
auehes in the Transportation Area would be in the shape of a wheel bearing the words
"Transportation". Another possibility is that this "sculpture" might bear the words
"Peace Through Understanding". Under the General Foods draft, although this sculpture
is to be done in good taste and executed in such a way as to enhance the theme of the
Fair General Foods is to determine all details of this scul ture. A A A
Is this acceptable? 0 /V V\_.
~
-3-
......
MEMORANDUM
NEW YORK WORLD'S FAIR I 964-1965 CORPORATION
TO:
MR. MOSES
FROM: John Thornton
sueJEcr, Electronic Ih:formation Boards
6. Trademark Panel
Attached to or adjacent to the sculpture as shown in the. attached sample,
but not above it, is to be a double faced Trademark Panel.
4
1
x 4
1
and is to bear the General Foods Trademark. Ga ........ ,.... ine
the appearance and content of the Trademark Panel.
by the Fair Corporation.
:Is this acceptable?
7. No Information to be Displayed Concerning
Gene!al Foods
1
Competitors
The General Foods draft provides that the Information Panel will make no
reference to any manufacturer or products competing with General Foods. This, as we
see it, would prevent making announcements/f9 en e ning activi of General Foods
1
competitors at the Fair such, for example, as progr ese ted in the Arena
by a competitor .
.. Is this acceptable? "
8. General Foods to Have Free License to Use Fair's Symbols, etc. and
No Competitor to Have Such Right
General Foods is to have the right to use the Corporatio
designs, name and insignia in General Foods' advertising an ... w.
No competititor of General Foods is to be given this right. V
"Is this acceptable?"
9. Preference for General Foods' Products
General Foods
1
products in connection with purchasing requir
All other exhibitors at the Fair are to be requirrtt give

Is this acceptable?
-4-
AGENDA ITEMlOc
MEMORANDUM
T01 ROBERT MOSES DATE: NOVEMBER 8, 1963
FROM: STUART CONSTABLE
suBJECT: STATUS REPORT - CONCESSIONS OUTSIDE THE LAKE AREA
HAMEL & LANGER (Supervision contract for Fountains, Fireworks
and Public Address)
Agreement being prepared by counsel. Expect it will be signed
week of November 18.
CIDLD CARE AT THE FAIR, INC.
Revised agreement expected to go to lessee for signature
November 12. Expect signed agreement November 20.
TIME, INC.
Amendment covering Preview Book should go to lessee for
signature November 15. Signed agreement expected November 25.
ARLINGTON HAT CO,
Amendment No. 1 to agreement settling location of Arlington
concession sites, permitting the sale of balloons at the concession sites
and containing an acknowledgement by Arlington that certain novelty hat
arrangements in other pavilions are acceptable to it, will be sent to
Arlington for signature on November 14. Expect signed amendment by
November 25.
GREYHOUND CORP.
Draft of agreement between Fair Corporation and Greyhound at
the World's Fair, Inc. approving agreement between Greyhound at the
World's Fair, Inc. and the Greyhound Corp. for lease of buses, sent to
lessee's attorney November 1. Signed modification expected Nov. 25.
TEL-0-TRONICS INDUSTRIES, INC.
(Automatic Merchants in Wash Rooms)
Counsel has prepared draft of agreement with Tel-0-Tronics
Industries, Inc. covering installation of vending machines in Fair operated
Men's and Women's Comfort Stations . Counsel expects to submit agreement
to Tel-0-Tronics for signature by November 15. Expect signed agreement
by November 25.
TO:
fi'ROM:
MEMORANDUM
ROBERT MOSES
STUART CONSTABLE
oATE: NOVEMBER a, 1963
PAGE 2
sua..1EcT: STATUS REPORT - CONCESSIONS OU'ISIDE THE LAKE AREA
BRASS RAIL
Revised Amendment No. 8 which covers exchange of transformer
capacity, sharing of communications conduit and the expense thereof,
specifying concession sites, construction schedules, electricity connection
charge for comfort stations, modification of Fair Corporation duty to
consult Brass Rail in certain circumstances relating to souvenir selling
by others and percentage of gross receipts to be paid by reason of sales of
film was sent to Brass Rail for signature on October 30. Expect signed
amendment by November 20.
RITE ICE CORP,
(Ice Concession)
Agreement being prepared for this company to furnish ice, when
needed, to restaurants on the Fair grounds. Agreement to be sent to
lessee for signature November 17. Signed agreement expected Nov. 27.
MEMORANDUM
TO: ROBERT MOSES
DATE:
November 8, 1963
suBJECT: STATUS REPORT - LICENSE AGREEMENTS
(Estimated Revenue to the Fair less than $100, 000)
CIDLDREN'S LUGGAGE
Agreemen. t signed by Hassenfeld Bros. , Inc. , Media and Fair Corp.
on 9/27. Advance payment $15, 000.
SCHOOL SUPPLIES
Agreement signed by Hassenfeld Bros. , Inc. , Media and Fair Corp.
MATCHBOOKS
Agreement signed for this non -exclusive license by the following
5 companies: Lion, Universal, Diamond, Match Corp. of America and
American Match. Media and Fair Corp. have signed agreements. No
advance payment.
NIGHT LIGHT
Agreement signed by Sylvania Electric Products, Inc., Media and
Fair Corp. on 10/17. Advance payment $5,000.
WORLD'S FAIR CANDIES EXCLUSNE OF CHOCOLATE CANDY PRODUCTS
Agreement signed by Leader Candies, Inc. , Media and Fair Corp.
MATTRESS TICKJNG
Agreement signed by The Simmons Company, Media and Fair Corp.
on 10/16. No advance payment.
FIRST DAY COVERS
Agreement signed by Fleetwood Cover Service, Media and Fair Corp.
on 10/24. Advance payment $10,000.
(continued)
MEMORANDUM
-2-
ro. Robert Moses
DATE NolJember 8, 1963
FROM Stuart Constable
sua.JECT Status Report- License Agreements (continued}
TOY BATONS AND MUSICAL lNSTRUMENTS
Agreement signed by The Suburban Toy & Mfg. Co. , Media and
Fair Corp. on ll/1. Advance payment $6, 000.
BALLOONS
Counsel expects license agreement with Arlington Hat Co. to be
signed by ll/20. Guaranteed minimum royalty to Fair Corp. $8, 000. Advance
paym.ent $2, 667.
CAMERA
We authorized Media to conclude a license agreement with Eastman
Kodak Co. to produce a Wor1d
1
s Fair Camera, on 6/25o Media submitted agreement
to Fair Corp .. for approval on 10/3. Expect signed agreement by 11/25. No advance
payment.
POSTER STAMPS
We have authorized Media to conclude negotiations with Davis, Delaney,
Inc. Media expects to submit draft of agreement to Fair Corp. for approval by ll/21.
Expect signed agreement by 12/16. Advance payment $10, 000.
WRLST WATCHES
Fair Corp. authorized Media to conclude negotiations with M. z. Berger
Co. on 10/25. Media submitted draft of agreement to Fair Corp. for approval on ll/7.
Expect signed agreement by 12/2. Advance payment $20,000.
COMBS AND BRUSHES
Fair Corp. authorized Media to negotiate and conclude agreement with
Cosby Brush and Import Co., Inc. on 8/5. Media submitted agreement to Fair
Corp. for approval on 10/15. Expect signed agreement by ll/25. Advance payment
$12,000.
(continued)
MEMORANDUM
TO: Robert Moses oATEI November 8, 1963
FROM1 Stuart Constable
suBJECT: Status Report - License Agreements (continued)
- 3 -
STUFFED'TOYS
We have authorized Media to conclude negotiations with Bruston
Mfg. Co. for stuffed toys. Media submitted agreement to Fair Corp. for
approval on 10/11. Expect signed agreement by 11/25. Advance payment
$25,000.
BELTS
We have authorized Media to conclude negotiations with Lee-Vic
Belt Co. Mepia expects to submit agreement to Fair Corp. for approval
by 11/18. Expect signed agreement by 12/1. Advance payment $10,000.
FRENCH'S MUSTARD
We have authorized Media to conclude negotiations with French's
Mustard Co. for promotion permitting the use of the Fair's name and symbol
in connection with their supplying the mustard that will be used at Brass Rail
refreshrJ:lent stands. Media expects to submit agreement to Fair Corp. for
approval by 11/25. Expect signed agreement by 12/2. Advance payment
$25,000.
WORLD'S FAIR RECORDS
We have authorized Media to conclude negotiations with Time, Inc.
provided Time, Inc. will base deal on royalties on wholesale billing. Kayle
informs me Time, Inc. has indicated they will base deal on royalties on
wholesale billing. Other complications involving RCA must be resolved
before Kayle can proceed on this license. Advance payment $25, 000.
SQUEEZE TOYS AND HAND PUPPETS
We have authorized Media to conclude negotiations with the Sun Rubber
Co. Media expects to submit agreement to Fair Corp. for approval by 11/18.
Expect signed agreement by 12/2. Advance payment $5,000.
(continued)
MEMORANDUM
TOI
Robert Moses
DATE: November a, 1963
FR0"4: Stuart Constable
sua.JEcT: Status Report - License Agreements (continued)
- 4 -
BUTTONS
We authorized Media to conclude negotiations with Park Electro
Chemical Corp. on 10/10. Media expects to submit agreement to Fair
Corp. for approval by 11/18. Expect signed agreement by 12/2. Advance
payment $7, 500.
PIPES AND PIPE SMOKING ACCESSORIES
We authorized Media to conclude negotiations with S. M. Frank & Co.
1
Inc. on 10/17. Media submitted agreement to Fair Corp. for approval on
11/7. Expect signed agreement by 11/25. Advance payment $10,000.
WOMEN'S BLOUSES AND SHIRTS
Fair Corp. authorized Media to negotiate and conclude agreement
with Gordon Peters, Inc. on 10/24. Media expects to submit agreement to
Fair Corp. for approval by 11/25. Expect signed agreement by 12/16.
Advance payment $10,000.
CHILDREN'S PLAY CLOTHES
Fair Corp. authorized Media to negotiate and conclude agreement
with A. Schreiber, Inc. on 10/24. Media expects to submit agreement to
Fair Corp. for approval by 11/25. Expect signed agreement by 12/16.
Advance payment $10, 000.
MEMORANDUM
' '
TO:
ROBERT MOSES
susJECTl STATUS REPORT - CULTURAL PROGRAM
The proposed agreement between Paul Lavalle and the
Fair Corporation is still pending.
The Fair Corporation rejected offer of $300,000 made by
Elgin Watch Co. for sponsorship of Band and designation as official
World's Fair Timepiece.
As of this date, no other firm offers have been made.
AGENDA ri'El\.o1: 10d
MEMORANDUM
To: ROBERT MOSES
Date: NOVEMBER 4, 1963
From: STUART CONSTABLE
Subject: NOVEMBER 15th EXECUTIVE COMMITTEE MEETING AGENDA-
APPOINTMENT OF SPECIAL POLICEMEN
PLEASE TAKE NOTICE THAT, pursuant to Chapter 428,
paragraph 2(f) of New York Laws of 1960 and Section 23 of the Membership
Corporations Law of New York, and the authority conferred by New York
World's Fair 1964-1965 Corporation upon the Director of IYiaintenance and
Security, whose signature appears below, the following person recommended
by Pinkerton's National Detective Agency, Inc. has been appointed by the
Director of Maintenance and Security as special policeman for the policing
of the area occupied by said Corporation:
McGilvray, Ronald G. Clark, Allan C.
Dooley, F;rank J. Coogan, James J.
Colgan, Mack J. Cusack, John P.
Nelson, John J. De Marco, Angelo F.
Borruso, Vito H. Fitzgerald, William
Harriston, Lord L.
Lindsley, Lawrence W.
Director of .. Maintenance & Security
Maher, Joseph P.
Meurer, Peter J.
Miles, Francis J.
Parthesius, Gustave A.
Pecara, Joseph F.
Smith, Eldo G.
Smith, George W.
Vander Putten, Peter A.
Van Ness, Robert A.
Coyle, Robert C.
The making of the foregoing appointment is hereby approved by me. Since
this memorandum constitutes our record of the above appointment, may I
request that it be returned to me after the next meeting of the Executive
Committee.
= G l ~ ~
Stuart Constable
Vice President - Operations
THIS IS TO CERTIFY that the foregoing appointment was approved by the
Executive Committee at a meeting held on , 196
cc: Mr. Constable
Miss Haig
File
Ernestine R. Haig
Secretary
AGENDA ITEM llb .
MEMORANDUM
TO: ROBERT MOSES DATE: NOVEMBER 7, 1963
FROM: SAMUEL I. ROSENMAN
SUBJECT: LAKE AMUSEMENT AREA STATUS REPORT
All of the land in the Lake Amusement Area has
been leased.
The following is the status of each of the fourteen
concessionaires in the Lake Amusement Area.
1. Aerial Ride and Waffle Restaurant - Construc-
tion on the site began September 9, 1963 and d r i v i ~ of
piles was completed on September 12, 1963. The archi-
tect and engineer estimates that construction will be
completed by January 20, 1964.
2. AMF Monorail - Construction began May 29, 1963.
All piles have been driven - all foundations have been
completed. Steel is being fabricated and will be de-
livered to the site in December. The exhibitor estimates
that all work will be substantially completed to permit
the testing of cars, equipment and station operation by
February 15, 1964.
3. American Indian Exposition - Construction work
on foundations began two weeks ago. The exhibitor
expects that all structures will be enclosed by Februar,y
1, 1964.
4. Am2hitheatre Inc. - Work on the stage began
June 24, 196j. Sanabfasting or the front of the build-
ing was completed September 3, 1963. Substantially all
of the work, except for the roof, is expected to be
completed by December 15, 1963 with the exception of
paint work to be done in the spring.
5. Boat Ride on Meadow Lake - Construction of the
approach to the docks and installation of the two docks
began two weeks ago. The exhibitor expects to complete
construction by November 15, 1963. One of the boats has
been brought to Meadow Lake and is being tested on the
Lake.
... ~
SUBJECT: LAKE AMUSEMENT AREA STATUS REPORT PAGE 2
6. Chun King Restaurant - Foundations were completed
August 31, 1963 and superstructural steel completed
September 9, 1963. The buildings have been enclosed and
landscaping work is being done.
7. Continental Circus, Inc. -Center ring anchors
have been concreted. Grandstand steel is on the site.
Center steel tower is presently being installed. The
exhibitor expects to be completed, with the exception
of the erection of the vinyl plastic skin of the build-
ing, by December 1, 1963. The vinyl plastic skin can be
erected in three days and that work will begin March 15,
1964.
8. Dancing Waters, Inc. - This involves an air
bubble building. Both preliminar.y and final plans have
been submitted. Piles have been driven. The architect
advises that the building can be erected in three days
once the slab foundation has been installed.
9. Jaycotter Ride - Plans have been approved and
work on founda ions has begun. The exhibitor advises
that the two 16-seat helicopters have been under con-
struction in Canada since the middle of July and will
be completed by November 15, 1963.
10. P u p ~ e t Theatre - Plans have been submitted and
work on foun ations has begun. The building is a pre-
fabricated type and the builder expects that construction
will take four weeks for fabrication and three weeks for
erection.
11. Santa Maria - The exhibitor began construction
of the vessel in Spain on January 2, 1963. Piles to
anchor the dock were driven J,uly 24, 1963 and the bal-
ance of construction on the site began August 1, 1963.
The vessel will be completed in November, shipped to
the United States and brought to the site by December 1,
1963.
12. Texas Pavilions and Music Hall - Construction
began June 10, 1963. Structural steel has been completed
and the building has been enclosede The premises will
be ready for rehearsal March 1, 1964.
13. Wax Museum - Construction began September 5,
1963 and the building has been enclosed.
14. Flume Ride and Kiddyland - Work on foundations
began two weeks ago. Construction of the Flume Ride
began six weeks ago in California and is to be shipped
to the Fair site and installed.
AGENDA
FROM: E. C. Maguire
SUBJECT: STOPPAGE OF TRUCK DELIVERIES BY MEMBERS OF LOCAL 282,
rnTERNATIONAL BROTHERHOOD OF TEAMSTERS
OCTOBER 8 & 9, OCTOBER 28 & 29
This union has jurisdiction of, and its members are employed by,
suppliers of ready-mix concrete, sand, gravel, fill, excavating trucks and
builders' supplies.
-
On October 8th and 9th, members of the union stopped deliveries
of these supplies to all construction jobs in the City including those on the
World's Fair site and the adjacent arterial highways. Their activities also
cut off most of the other deliveries.
The stated reason was that owner-drivers (some hold Local 282
union books) were carrying so much sand and fill that it caused the lay-off of
many members employed by the long-established firms who have collective
bargaining agreemen1swith Local 282 and for whom they work. The action was
triggered by the issuance of an e1r>arte restraining order of the Supreme Court
under which the union, its and members were enjoined from interfering
with the business of a supplier who uses owner-drivers exclusively. The
officers insisted that the action taken was that of individual members and was
not authorized by ttan cr the union.
After two meetings between the officers, James Martin of The
General Contractors, and the writer, at which the involved members were
present, the men returned to work on October 10 and normal deliveries were
resumed.
On the morning of October 28, the same members, carrying
282 strike signs, picketed the World's Fair site and the Merritt, Chapman &
Scott highway job. Trucks bringing all types of materials and supplies to the
Fair and the highway job turned away and d i ~ not make deliveries. At a meeting
between the officers of the union and Messrs. William Denny, Jack Potter, and
the writer, on October 28, the officers again insisted the action was unauthorized
by the union and its officers and they said they were advising all who called the
union office to disregard the picket line. They would not undertake to do more
than this. At this meeting, and at a meeting which took place on the following
day with officers, the Fair representatives stated they would continue to promptly
investigate all teamster complaints and, when warranted, would enforce with
the contractors on the site, the permit provision which requires that the con-
tractors "not employ or allow to be employed -------------, men, methods or
means which, -------------------, may cause or tend to cause work stoppages,
st ik
k t' II
r es, p1c e mg ------------------ .
On October 29, the Court announced that it was issuing a temporary
injlUlction in behalf of the supplier heretofore mentioned. On the morning of
October 30, an officer of the union persuaded the pickets to discontinue and
full deliveries were immediately resumed.
Labor leaders of other trades were invited to a meeting at the
Administration Building on October 31 and, at that meeting, Mr. Moses described
to them the seriousness of these stoppages and urged them to use their influence
with the teamsters to create stability and uninterrupted trucking service.
- 2-
All general contractors on the World's Fair site and the arterial
highways were invited to a meeting on November 1 and, at that meetinq, the
seriousness of the situation was again stressed by Mr. Moses and the contractors
urged to avoid creating situations which could qive rise to teamster stoppages,
strikes or picketing.
Representatives of the Fair Corporation are in daily communication
with officers of the union and immediately investigate all complaints submitted.
General counsel has been acquainted with all the facts and is studying the situation
to determine the relief that may be available in the event of a reoccurrence.
ECM:cc
11/8/63
- 3-
TO:
FROM:
SUBJECT:
AGENDA ITEM 13a(1)
MEMORANDUM
NEW YORK WORLDs fAIR 1964-1965 CORPORATION
Mr. Robert Moses DATE: November 7, 1963
William Whipple, .rr. J
Preparation of Exhibit Space i ~ ~
:j
Lease has been signed by Singer Company for approximately
9, 000 square feet of presently unimproved space in the Arena at a
rental of $750, 000. 'The lease obligates the Fair Corporation to
make certain improvements to render the space suitable for exhibit
purposes to include flooring, walls, roofing, heating, air-conditioning,
and utility connections.
Work by the Fair Corporation will be governed in part by
certain technical requirements to be established by Singer on a
phased schedule, with initial information being furnished on
November 15th. Final estimate, therefore, cannot be prepared at
this time.
Preliminary estimate is $150, 000. In view of the foregoing
however, request authority for expediture of not to exceed $175, 000
for the above work. 'This is unbudgeted but can be recouped from the
$750, 000 rental Singer is required to pay.
TO:
FROM:
SLIBJCT
AGENDA IT EM 13a(2)
MEMORANDUM
NEW YORK WORLD.S FAIR 1964-1965 CORPORATION
Mr. Robert Moses DATE: 1963
William Whipple, Jr.
Paving of Walkways and Assembly Points in Open Areas
Final plans have now been prepared for paving of walkways
in the Garden of Meditation, Pan-American Gardens and landscaped
areas in blocks 9, 28, and 31, together with assembly ar.eas in
blocks 5, 15, 18, and 50.
Estimated cost is $108, 000. In view of the necessity for
completing the work this fall, it is intended to obtain proposals
from qualified contractors already working on the site.
Request authority for expenditure not to exceed $108, 000
for the above purpose. This is within budget.
TO:
FROM;
SUBJECT:
AGENDA rrEM 13b{2)
MEMORANDUM
NEW YORK WORLDs FAIR 1964 -1965 CORPORATION
Mr. Robert Moses
DATE:
November 7, 1963
William Whipple, Jr.
Report on Construction Item Approved at Executive
Committee Meeting on October 15, 1963
Additional Public Relations Space in the Arena
Change Order in the amotmt of $136, 000 was issued
to T. G. K. Construction Co. on October 22, 1963.
AGENDA ITEM 13c
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 -1965 CORPORATION
TO: Mr. Robert Moses DATE: November 7, 1963
FROM: William Whipple, Jr.
sueJEcT: Design and World's Fair Construction
Your approval is requested of the following report for presentation to the
Executive Committee.
The Fair site remains extremely congested, since completion of curbs
and paving has not been as rapid as hoped. The Lake Amusement Area is the most
critical, but this situation should be alleviated somewhat by work scheduled prior
to the Executive Committee meeting.
Since the last meeting World's Fair contracts have been awarded to air
condition the Entrance Building, to expand public relations space in the Arena,
and to provide lights around the Administration Building. The contract on signs
is being processed for award at this time. The Park Department contract on fencing
has been awarded. Work remaininc:; to be contracted includes new projects on the
Pan American Gardens, the U.S. Space Park and the preparation of exhibit space
in the Arena, as well as work still remaining on paving and lighting in open areas
and lighting the overpass. There is still time for these jobs to be done prior to
opening day.
The various phases of landscaping have picked up speed during the past
month and a crash program is now under way to complete those items that must be
planted before c<!>ld weather sets in. These items are evergreens, tulips and sod.
The planting of deciduous trees will continue as long as the ground is not frozen.
Over 1, 000 shade trees were planted by various contractors in the month of October
1963. Sodding operations are going full force. Planting of hawthorns and crabapples
commenced in October. Taxus {yews) "scrollwork" has been installed at the Court
of the 1939 Fair, and the Court of States. The large hemlock hedge, installed around
the terrace and pool at the New Amsterdam Plaza, has attracted much comment.
Tulip planting is proceeding as rapidly as possible. These bulbs (over 100, 000 of them
in total) have all been imported from Holland for the Fair and will make a colorful
show during the months of April and May 1964.
Excellent progress continues to be made on the Arena by T. G. K. This
"late starter" has completed all steel, and a major part of the concrete seats for
15, 000 spectators are already installed. Arrangements are now being finalized for
installing supplemental administrative facilities in the ends of the stadium, under
the stands, and exhibitor space which will be provided on one side.
continued ........... .
MEMORANDUM
DATE:
November 7, 1963
FROM: William Whipple, Jr. PAGE NO.2
suBJEcT: continued. (Design and World's Fair Construction)
Excellent work is also being done on the Pavilion by James King. Roofing
of the stage area is almost finished, and steel for the side frames is being installed.
'The parts of the aluminum and plastic geodesic dome will arrive early in December,
ahead of schedule.
A trailer park for Park Department and World's Fair contractors and
engineers has been established near the First National City Bank and Post Office.
Trailers assigned to this area will remain here until next spring. Elsewhere
throughout. the Fair grounds exhibitor contractors' trailers are moving onto the
exhibitor's site or temporarily on to the pavement adjacent to their property. This
of trailers was required by the necessity of completing landscaping and
other essential wbrk this fall. It has been necessary to start a tow-away policy to
clear improperly parked vehicles from areas where they interfere with essential
construction.
The construction of the complex system of pools and fountains by Lummus,
Fortunato and Auserehl has progressed extremely well and remains on schedule.
Tests of completed work have been performed on the Reflecting Pool and East and
West Ponds. The Astral Fountain and Unisphere pool and fountain will be tested next.
The Construction Permit Office and our building code consultants are
ma.ld.ng plan reviews on a current basis. As of October 31st, there had been received
for the review of1plans $122,050. in fees with $25,773. billings outstanding. On the
same date, there1had been received $1, 738, 496. in electric connection charges and
$291, 350. in connection charges and there were outstanding bills for $1, 189, 349.
for electric charges and $157, 500. for water.
ww/hc
'
AGENDA ITEM 14a
MEMORANDUM
TO: MR. MOSES
,ROM: WILLIAM DENNY
suBJECT: REPORT TO EXECUTIVE COMMITTEE
NOVEMBER 8, 1963.
Herewith report on status of
construction as of November 8, 1963.
REPORT TO EXECUTIVE COMMITTEE
NOVEMBER 8, 1963
As previously presented
RED - action to be taken WHITE DOT - ground broken YELLOW DOT - action since
last meeting
------------------------------------------------------------
INTERNATIONAL
47 Sites selected
46 Leases signed
40 Under construction
43 Submitted fdt. plans
5 Selected contractors - no work
47 Selected U. S. architects
47 Selected National arch. only
0 No architect selected
5 In hands of International staff
INDUSTRIAL
37 Sites selected
37 Leases signed
1 In hands of Industrial staff
TRANSPORTATION
15 Sites selected
15 Leases signed
1 In hands of Trans. staff
CONCESSIONS
26 Sites selected
26 Leases signed
1 In hands of Concessions staff
FEDERAL AND STATES
2 7 Sites selected
2 7 Leases signed
1 In hands of Federal. & States staff
PROJECTS UNDER CONSTRUCTION
40 International
33 Industrial
13 Transportation
21 Concessions
23 Federal & states
130 Total
START OF CONSTRUCTION SlliCE
LAST MEETING (14)
STATUS OF ALL EXHIBITS
152 Sites selected
151 Leases signed
CONSTRUCTION COST TO DATE
$300,000,000
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
ANDREWS a CLARK. INC.
N.Y. WORLD'S FAIR 1964-1965 CORPORATION
EXECUTIVE COM:MITTEE MEETING
NOVEMBER 15, 1963
AGENDA ITEM 16a
Status of Park Department Construction Contracts
Basic Roads & Utilities
Estimated Completion 100%
Electrical & Communication Conduits
Tide Gate & Dam
Relocate Queens Botanical Gardens
Tree Planting - 1st Phase
Roosevelt Avenue Parking: Field
Parking field completed and in use
JRT - LIRR Over2ass
Lawrence Street Over:Qass
Tree Planting - 2nd Phase
GroWld Cover Planting & Seeding
Second Staae Roads & Utilities
Two Wells in Lake Area
City Share
$3,008,295
736,090
169,002
296,889
111,635
455,893
2,179,387
138,039
195,615
559,828
117,830
ANDREWS a CLARK, INC.
- 2-
N.Y. WORLD'S FAIR 1964D1965 CORPORATION
EXECUTIVE COMMITTEE MEETING
NOVEMBER 15, 1963
C i t ~ Share
12. Lake Area Development
$ 279,484
13. Permanent Park Pools 2, 357,282
14. Second Staqe Electrical & Communications S;stems 1,766,860
15. Additional Planting 136, 152
16. Pedestrian Overpass Entrance Building
729,978
17. Alterations to Sewage Pumping Stations
30,350
18. Botanical Gardens Administration Building
176,231
19. DeveloQment of Arboretum Area
223,917
20. Additional Wells in Lake Area
137,417
21. Third Staqe Roadways and Grading
2,601,323
22. Fifth Phase Landscaping
301,054
23. Bench Units
317,337
ANDREWS S. CLARK, INC.
- 3-
N.Y. WORLD'S FAIR 1964-1965 CORPORATION
EXECUTIVE COMMITTEE MEETING
NOVEMBER 15, 1963
24. Light Poles Standards
25. Marina Parking Field & Utilities
26. prinking Founta:ins
27. Fencing Leased Area
28. Final Landscaping
29. Pedestrian Overpass Lighting
Contract documents submitted to City
aqencieS' for review and approval.
30. City Bu:illding Exterior
Contract awarded October 30.
31. Demolition For Junior Stadium
Contract documents submitted to City
agencies for approval.
Total
C i t ~ Share
$
85,658
368,465
66,800
120,195
671,873
23,000
575,850
200,000
$19,227,729
... -- ..
TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY
TRI BOROUGH STATION, BOX 35
NEW YORK, N.Y. 10035
TELEPHONE TRAFALGAR 69700
MEMBERS:
ROBERT MOSES. CHAIRMAN
COPY
PETER J. REIDY
EXECUTIVE DIRECTOR
GEORGE V. McLAUGHLIN, VICE CHAIRMAN
WILLIAM J. TRACY, VICE CHAIRMAN
November 1, 1963
MEMORANDUM TO COMMISSIONER MOSES
FROM ARTHUR S. HODGKISS
Attached is the latest report on progress on the arterial
highways in the vicinity of the World's Fair. John O'Neill and I
reviewed this and other matters pertaining to progress with Austin
Sarr today. We now expect that all roadways will be completed and
opened to traffic by the end of November with the exception of the
69th Road crossing over Flushing Meadow and the VanWyck Express-
way which will be opened the latter part of December.
Progress on the landscape contracts has not been satis-
factory primarily because the prime contractors have not made the
areas available to the landscape contractors. Austin has agreed to
put pressure on both the prime contractors and the landscape con-
tractors in an effort to complete all planting before freezing weather.
Copies of this report have been sent to those shown on the
attached list.
ASH:F
Attachment
/s/ A.S.H.
Arthur S. Hodgkiss
Deputy Executive Director
November 1, 1963
MEMORANDUM TO ARTHUR S. HODGKISS
FROM JOHN T. O'NEILL
SUBJECT: Progress Report on Arterial Highway Construction in
the Vicinity of the World's Fair
Construction has proceeded well during the past two weeks except
where the teamsters have interfered with the deliveries of foundation mater-
ials and topsoil. This difficulty is still affecting the Whitestone Expressway.
Ottaviano (Contract No. 15) and Slattery (Contract No. 14) have
completed the decks on the Northern Boulevard connection to the Flushing
River bridge. Railings and lighting are being installed and the roadway should
be opened to traffic by the end of the month, At the present rate of progress
Ottaviano will complete his contract ahead of schedule.
Corbetta (Contract No. 12) has completed his VanWyck Expressway
contract a month ahead of schedule. Johnson, Drake & Piper (Contract No. 11)
and Grow-Catapano-Orlando (Contract No. 8) have completed their deck paving.
When the short gaps in the Slattery (Contract No. 14) and Hendrickson
(Contract No. 10) jobs are completed during the early part of this month all of
the VanWyck Expressway paving will be completed and will be ready for traffic,
probably in mid-December.
The status of the directional sign contracts is obscure. The State
should check on the fabrication in the shops and expedite the work to get the
signs in place where required for the new roadways. Any delays in furnishing
signs should be anticipated now and temporary signs provided.
With the exception of Steve Brody, Inc, on Grand Central Parkway in
the Jamaica area and Green Valley Construction Corp. on the Whitestone and
VanWyck Expressways, the landscaping contractors are making good progress
in the areas available for their work. Pressure must be put on all general
contractors who are lagging in their landscaping preparations. These include
Merritt-Mt, Vernon ( Contract No. 2), Grow-Catapano-Orlando (Contracts
No. 8 and 17), Tully & DiNapoli (Contracts No. 3 and 16), Johnson, Drake
& Piper (Contract No. 11), DeLillo (Contract No. 6) and Arthur Johnson
(Contract No. 13).
-2-
Contract No. 2 (Merritt-Mt. Vernon) -will have the northbound
roadway cleared for repaving next week. This time consuming operation
must be put on an overtime basis. Landscaping preparations are seriously
behind schedule and increased forces and overtime are required.
Contract No. 3 (Tully & DiNapoli) .. is not making satisfactory
progress on the water main work and increased forces and overtime are
required.
Contract No. 13 (Arthur Johnson) - The bridge over the Grand
Central Parkway is falling behind schedule. All work on this structure
including the paving of the northbound collector-distributor road underneath
should be expedited and overtime operations rigidly enforced.
JT0
1
N:F
Attachment
/s/ JOHN T. O'NEILL
John T. O'Neill
No. 1
No. 2
No. 3
No. 4
No. 5
No. 6
No. 7
No. 8
No. 9
No. 10
November 1, 1963
Arterial Highway Construction Progress
in the Vicinity of the World's Fair
Refer to map for contract locations.
On time. Paving eastbound roadway. Placing shoulders.
Three months behind schedule. Paving at Long Island Expressway.
Poured deck on Long Island Expressway bridge. Paving southbound
parkway at Roosevelt Avenue; resurfacing completed. Preparing
to resurface northbound parkway.
One month behind schedule. Paving Parkway. Installing 36" and 60"
water mains, Bac!uilling Union Turnpike bridge. Grading land-
scaping areas.
Completed.
Two months behind schedule. Completed parkway paving. Installing
curbs, brickwork, lighting and railings,
One month behind schedule. Installing ripr2.p u:Kler IV.ddland Parkway
bridge.
Completed.
On time. Curbs. Lighting. Grading slopes.
Completed.
One month behind schedule. Pouring structure at grade, Grading
northbound roadway under 69th Ro?.d. Grading for 18ndscaping,
Installing fences and guide railing.
No. 11
No. 12
No. 13
No. 14
No. 15
No. 16
No. 17
-2-
Two months behind schedule. Installing safety walks and railings
on viaduct. Completed repaving Long Island Expressway. Grading
park service road. Fencing.
Completed,
Four months behind schedule. Completed structural steel and forming
deck on bridge over VanWyck Expressway. Driving piles for 69th
Road bridge over Grand Central Parkway.
On time, Poured deck of eastbound Northern Boulevard over parkway
and on connections to Flushing River bridge. Erecting steel on connec-
tion to VanWyck Expressway. Completed paving Northern Boulevard.
Erecting fences,
On time. Completed all decks. Installing safety wall{s, railings and
lighting.
Two months behind schedule. Preparing northbound roadway for re-
surfacing. Placing stone block shoulders.
Substantially complete.
November 1, 1963
Grand Central Parkway - Widening at Brooklvn-9ueens Expressway
Contractor -
Completion Date -
De Foe Construction Corp.
February 15, 1964
On time, Placing sub-base for pavement. Driving sheeting
for walls.
VanWyck Expressway- Widening from Hoover Avenue to Hillside Avenue
Contractor-
Completion Date -
J. C. P. Contracting Corp.
April 1, 1964
On time, Paving and placing curbs and drainage for widening.
Working on walls and subway alteration,
TRAFFIC SIGNS
Clearview Expressway signs are completed. Fabrication in the
shop is proceeding on all other contracts.
-2-
LANDSCAPING CONTRACTS
Progress has improved substantially but a few contractors are
still not in full production. Delays in site preparations by the general
contractors are a factor on all jobs. Interference by the Teamsters' Union
is holding up topsoil deliveries on the Whitestone Expressway.
Grand Central Parkway:
Brooklyn-Queens Expressway to Northern Boulevard-
Country Gardens, Inc. - Planting trees.
Northern Boulevard to Kew Gardens - Harris Grand, Inc. -
Planting trees.
Kew Gardens to Clearview Expressway- Steve Brody, Inc,-
Excavating tree pits on service roads.
VanWyck Expressway and Whitestone Expressway:
Green Valley Construction Corp. - Excavating tree pits.
Northern Boulevard:
Philips Lagana, Inc. - Planting trees.
Clearview Expressway:
Whitman Nurseries - Planting trees.

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GRAND CENTRAL PKWY.
I. 61-6 SECT. I - CONT. I
2. 61-5 SECT. 2- CONT. I
3. 62:'"1 SECT. 3 - CON"t 4
4. 61-t 3EC"t 3- CONT. 1- UTILITIES
5. 613 SECT. 3-CONT. 2
6. 61-4 :-iECT.3- CONT. 3A
7. 62-3 SECT.3- CONT 38-SEWERS
VAN WYCM EXP.
8. 61-4 KEW GARDENS INTERCHANGE
9. 61-1 SOIL STABILfZATION *
10. 62-t PAVING
II. 613 L.l. EXP. INTERCHANGE
12. 81'"5 VIADUCT
13. JEWEL AVE
NORTHERN BLVD
14. 611 CONti
WHITESTONE EXP.
15. &t-2 FLUSHING. RIVER BR.
16. sa-a EXPRESSWAY
CLEARVIEW EXP.
17. 61-1 CONT. CE-1 *
COMBINED CONTRACT *

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CONT. 4
CONT. 7
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AGENDA ITEM 17a
MEMORANDUM
To: Mr. Robert Moses
/
cm November 6, 1963
FROM: Bill Berns
suBJECT: William Laurence
U,
~
With your approval, effective December 1st, 1963,
William Laurence is appointed Science Consultant
to Communications and Public Relations at an annual
fee of $10,000.00
WB:ga
AGENDA ITEM 17 b
MEMORANDUM
NEW YORK WORLD'S F'AIR 1964 1965 CORPORATION
To: Mr. Robert Moses
FROt.t: Bill Berns
suBJECT: Communications and Public Relations Status Report
(Consultants-- Thomas Deegan, William Donoghue, J. Walter Thompson)
1. Advance Ticket Sale Advertising Campaign
Ads have been prepared by J. Walter Thompson to promote the sale
of advance ticket sales. These ads will appear in the Metropolitan
newspapers in New York, New Jersey, Long Island, Westchester and
surrounding communities during November. The theme of the campaign
is "Give Them the World's Fair for Christmas."
2. Fair News
Date of publication: November 22, 1963 (Five months to Opening Day).
The following issue will be a special Christmas - New Year's Greeting
edition.
3. World
1
s Fair Preview Book
Time, Inc. will publish World's Fair Preview Book on November 29th.
Chet Huntley and David Brinkley have prepared individual articles about
the Fair. The book will contain pictures and information for the public
on how to get to the Fair.
4. Life Magazine Department Store Promotion
Communication and Public Relations is working w i t h ~ Magazine in
a nation-wide department store window display promotion which will
result in approximately 300 windows featuring Fair themes in February 1964.
5. First National City Bank Preview
The 28-day preview display in the First National City Bank building on
Park A venue was seen by 60, 000 visitors during this period. It was the
most successful exhibit in the First National City Bank building.
-more-
. . .
Mr. Robert Moses
-2-
November 9, 1963
6. Opening Day Television Show
The NBC Television Color Opening Day Special is under consideration
for sponsorship by United States Steel Corporation. It will be the most
expensive program in television history. The price of the program
is $1, 550, 000.
7. ASTA Convention
American Society of Travel Agents were briefed on the Fair in Mexico
City on October 23rd. Some 2, 000 travel agents received detailed
information about the Fair and its plans to aid in their ticket sales and
arrangements for visitors planning to come to New York during the Fair.
8. Far East Promotion
Japan Air Lines's publication, Jet Travel, December issue, will be
devoted to New York and the World's Fair.
Northwest Airlines' window in Tokyo will feature World's Fair posters and
materials.
TWA to show Fair slides and film to the travel industry in Japan in November.
Pan American Airlines featuring World's Fair material on television
programs in Japan.
Mainichi Newspapers in Japan, planning two 100-man tours of Rotarians to
the Fair in 1964.
9. Coca-Cola Campaip
Coca-Cola is planning a campaign to promote the Fair involving millions
of bottle caps.
10. WNYC Television and Radio Show
Fair exhibitors are interviewed weekly on WNYC TV and Radio Show World's
Fair Report and describe their exhibits and plans and to promote good-
will among viewers and listeners of the City Station in the Metropolitan area.

World's Fair Corporation - Executive Committee Meeting Reports - 11-15-1963

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