Dear employees:

Or OcIober 12, 1847 - 1o0 years ago -

Werrer vor Siemers ard lis parIrer,
Jolarr Ceorg Halsle, opered Ileir rew
compary Telegrapler-BauarsIalI vor
Siemers & Halsle ir Berlir. Tlus begar
a Iruly remarlable success sIory. Irom
a modesI garage worlslop ir Berlir,
Ileir compary ulIimaIely developed ir-
Io a world-class erIerprise wiIl more
Ilar t80 billior ir global sales ard
4o1,000 employees or all corIirerIs
ard Irom all culIures oI Ile world. No-
re oI Ile major comparies ir our ir-
dusIry car claim sucl a lorg, illusIri-
ous lisIory.
IrrovaIior power, irIerraIioral
scope, ard irIegriIy were imporIarI
qualiIies IlaI disIirguisled Werrer vor
Siemers ir lis day. He imprirIed Ilese
qualiIies or lis compary as well. Over
Ile decades ard cerIuries, gereraIiors
oI Siemers employees lave carried or
ard erricled Ilis imporIarI legacy. I
am proud ard graIeIul Io lave beer a
parI oI Ilis greaI compary Ior over 100
days row ard I lool Iorward Io worlirg
wiIl you as we corIirue Io wriIe Ile or-
goirg success sIory IlaI is Siemers.
Siemers erjoys ar excellerI repu-
IaIior Ioday ir mary secIors ard ir
mary parIs oI Ile world. Tle Siemers
rame sIards Ior qualiIy ard Ior
malirg our cusIomers more compeIi-
Iive. II sIards Ior reliabiliIy amorg
our irvesIors. Ard iI sIards Ior accepI-
irg resporsibiliIy ir all socieIies ir
wlicl we operaIe. II is Ilus boIl our
Iasl ard our obligaIior Io build or
our sIrergIls, learr Irom our
misIales, ard recIiIy ary deIcier-
cies.
Our marleIs oIIer Iremerdous op-
porIuriIies Ior proIIable growIl. JusI
as Werrer vor Siemers provided ar-
swers Io Ile pressirg clallerges oI
lis day ard creaIed a world-class com-
pary ir Ile process, row iI is our Iurr
Io carry Ile Iorcl ard wriIe Ile rexI
clapIer oI Ile Siemers success sIory.
Lrergy, irdusIry, ard lealIl care are
Ile secIors ir wlicl we provide ar-
swers Io Ile clallerges oI our Iime,
Ilrougl our irrovaIive sIrergIl, our
global preserce, ard our urique
abiliIy Io creaIe cusIomized soluIiors.
No ore is beIIer equipped Ilar we Io
meeI Ilese clallerges.
Werrer vor Siemers is a model oI
discrimiraIirg judgmerI ard IarsiglI-
edress, resporsibiliIy, ard erIrepre-
reurial success. He creaIed Ile world-
class compary IlaI is ours Ioday. We
car lool bacl or our urique lisIory
wiIl pride ard lool Iorward wiIl
greaI erIlusiasm Io corIiruirg our
compary`s IradiIior oI success.
8est regcrds, PeIer Lscher

Happy
birthday!
On Oclober 12, 1847 - 160 years ago
- lhe doors ol lhe lrsl Siemens work-
shop opened in 8erlin. Today lhe com-
pany is slill slanding on lhe slrong
loundalion lhal Werner von Siemens
pul in place back lhen. We invile you lo
accompany us on an exciling |ourney
lhrough lime in lhis special edilion ol
4JFNFOT8PSME. You'll read aboul how
lhe company has been shaped since ils
beginnings, and everylhing lhal Sie-
mens slands lor.
CZ8JMGSJFE'FMEFOLJSDIFO
Today's Siemens AG was Iounded in
OcIober 1847 as Ihe "Telegraphen-
BauansIalI von Siemens & Halske"
company. The many invenIions oI
Werner von Siemens, Ihe company's
Iounder, were insIrumenIal in Ger-
many's IransIormaIion Irom a back-
ward agriculIural counIry Io one oI
Ihe world's leading indusIrial na-
Iions. His business philosophy sIill
inHuences Ihe sIraIegy and policies
oI Siemens Ioday. In IacI, many ele-
menIs oI IhaI philosophy are reHecI-
ed in Ihe currenI FiI4 2010 program.
"Only when it is closely cssocicted
with solutions to problems of the dcy
does innovctive resecrch become use-
ful cnd cssured of success." 1886
Ir 1847, Werrer vor Siemers desigred
a poirIer Ielegrapl IlaI was IasIer ard
more reliable Ilar ary oIler device oI
iIs lird. WiIl Ilis irverIior, Ile 31-
year-old lad sigriIcarIly advarced
elecIrical sigral ergireerirg. AI Ile
same Iime, le laid Ile IourdaIior Ior
lis compary`s success ir busiress - Ile
Ielegrapl divisior would gereraIe a
major parI oI Ile compary`s reverues
Ior decades Io come.
SIarIirg ir Ile 18o0s, Ile ambiIious
researcler was preoccupied wiIl Ile
quesIior oI low Io gereraIe elecIric er-
ergy as ecoromically as possible. Build-
irg or Ile worl oI Miclael Iaraday, le
Iourd Ile arswer Io Ilis quesIior ir
18oo, wiIl Ile discovery oI Ile dyramo-
elecIric prirciple. SlorIly IlereaIIer, le
desigred Ile IrsI dyramo gereraIor.
Tle improvemerIs made Io Ilis ma-
clire over Ile Iollowirg years ircreased
iIs eIIciercy so mucl IlaI roIlirg Iler
sIood ir Ile way oI elecIriIcaIior
IlrouglouI all oI Cermary.
OIler irrovaIiors, ircludirg Ile
world`s IrsI elecIric locomoIive (1879)
ard Ile world`s IrsI elecIric sIreeIcar
(1881), illusIraIe Ile IacI IlaI Werrer
vor Siemers was rever saIisIed wiIl
mere IleoreIical researcl. Ir Ile irIer-
esI oI ersurirg Ile lasIirg success oI
lis compary, le always Iocused or use-
Iul applicaIiors ard eIIecIive marleIirg
Ior all lis projecIs.
"Ior someone who is serious cnd pre-
pcred to cct, the phrcse 'I wcnt' is
filled with mcgiccl power! Indeed, one
should never shy cwcy from
obstccles cnd setbccks cnd never lose
sight of one's gocls!"
18+
Werrer vor Siemers relerIlessly
pursued Ile exparsior oI lis
compary, wlicl lad sIarIed oII
as a 10-mar operaIior. Sersirg op-
porIuriIies abroad, Siemers & Halsle
soor exparded irIo irIerraIioral
marleIs, esIablislirg a sales oIIce
ir Lordor less Ilar Ilree years aI-
Ier Ile origiral compary was Iourd-
ed. Tle IrsI raIioral subsidiary was
esIablisled ir Russia ir 1855, Iol-
lowed by ar Lrglisl subsidiary ir
1858. Tle busiress ir Lrglard was
so successIul IlaI Ile com-
pary builI iIs owr
cable IacIory
Ilere ir 18o3.
Ir Ile decades IlaI Iollowed, Siemers
& Halsle garrered irIerraIioral ac-
claim Ior iIs successIul delivery oI so-
plisIicaIed, Irarcially demardirg
projecIs, sucl as Ile corsIrucIior oI Ile
Irdo-Luropear Ielegrapl lire ard Ile
layirg oI Ile IrsI direcI Irars-AIlarIic
Ielegrapl cable. By Ile Iime Werrer vor
Siemers died ir 1892, lis compary was
gereraIirg arrual reverues oI rearly
20 millior marls ard employed o,500
people worldwide, ircludirg 1,725 ouI-
side oI Cermary.

"In criticcl situctions, decisive,
resolute cction is necrly clwcys the
best course." 187
Werrer vor Siemers was ar exIraordi-
rary irdividual wlo impressed Ile
world wiIl lis lard worl, decisiveress,
courage, ard deIermiraIior. AI a yourg
age, le maraged Io realize lis dream oI
becomirg ar ergireer, despiIe Ile ur-
Iavorable cordiIiors oI lis early liIe.
MoIivaIed by Ile wisl Io creaIe a world-
class busiress la Iugger, le repeaI-
edly assumed weiglIy risls durirg Ile
course oI lis lorg career ir order Io
demorsIraIe Ile ergireerirg prowess
oI lis compary - Siemers & Halsle - Io
Ile world.
As a scierIisI ard erIreprereur, le
sperI lis liIe sIrivirg Ior excellerce,
ard expecIed Ile same oI lis employ-
ees. Ir 1849, le roIed wiIl eviderI
pride IlaI lis Telegrapler-BauarsIalI
compary would lire orly Ile besI
worlers.
"Iersoncl cccomplishments of cny
kind should only be judged
cccording to the benefits which they
crecte for others. Such deeds deserve
to be honored only when they
hcve mcde c contribution to the
public good." 187?
As a pioreer oI Cermary`s irdusIrial-
izaIior, Werrer vor Siemers roI orly
exempliIed success ir busiress, buI al-
so slowed limselI Io be a resporsible
paIriarcl. NaIurally, lis irIeresI ir Ial-
irg care oI lis employees was roI pure-
ly alIruisIic. IrsIead, le recogrized IlaI
saIisIed, loyal employees ircrease
Ile compary`s ecoromic eII-
ciercy ard IlereIore male
a valuable corIribuIior
Werner von 5iemens - Fit4 2010?
1he basic eements of the current company program can be traced back to the founder
PorIraiI
CommenIary
A tradition of strength
CEO Peter Lscher on the 160th anniversary of Siemens
Io Ile compary`s lorg-Ierm success. Ir
18oo, le irIroduced ar irverIory bo-
rus, Ilrougl wlicl employees could
receive a slare oI Ile compary`s proI-
iIs, ir addiIior Io Ileir wages. Or Ile
occasior oI Ile compary`s 25Il arri-
versary ir 1872, a persior Iurd was es-
Iablisled, servirg as Ile corrersIore oI
employee reIiremerI savirgs.
Werrer vor Siemers was also er-
gaged ir poliIical causes. CorIrorIed
wiIl Ile IacI IlaI Cermary`s producIs
were ir Ilose days widely corsidered Io
be cleap copies oI oIler courIries`
ligler-qualiIy producIs, le advocaIed
Ile creaIior oI a Cermar paIerI sysIem
ir Ile 1870s. Ir 1874, le Iourded Ile
Ictentschutzverein, or paIerI proIec-
Iior associaIior, wlose members Ior-
mulaIed a draII law Ior Ile proIecIior oI
Ieclrological irrovaIiors. Tle IrsI
Cermar paIerI law, eracIed ir 1877,
was based or Ilis draII versior.
Tle Iourder oI Siemers was also
commiIIed Io Ile academic educaIior
oI yourg ergireers. Ir IacI, le played
ar imporIarI role ir Iourdirg Ile
Plysilaliscl-Teclriscler Reicls-
arsIalI, Ile IrsI sIaIe-sporsored orga-
rizaIior Ior basic researcl.
160 years oI SIemens
A special edilion ol 4JFNFOT8PSME celebraling lhe company's anniversary in Oclober 2007
160 years of Siemens - 4JFNFOT8PSME has witnessed and documented the history of the company for amost 90 years, since 1919. As the company has changed over the decades, so too has the appearance of the empoy-
ee newspaper, as can be seen in this chronoogica series of covers (here and on page 4). Far eft: the frst edition of "4JFNFOT.JUUFJMVOHFO" from 1919
"Proud to be a part of Siemens":
Peter Lscher
Page 2 1o0 Years oI Siemers 5iemensWorId 5peciaI EdiIion
1950
1935 1950
1935. Telelunken
lelevision sel developed
1944. Around 50,000 lorced
laborers pul lo work al Siemens
in lhe conlexl ol lhe Nalional
Socialislic warlime economy
1939. Firsl
mass-produced
eleclron
microscope
1958. Firsl hearl
pacemaker implanled
1955 1960
1949. Company
headquarlers
relocaled lo Munich
and Lrlangen
1940
1945|46. 8y lhe end ol World War ll,
Siemens looses approximalely
lour-lllhs ol ils lolal assels.
Peconslruclion begins
1966. Three core
companies merged lo
lorm Siemens AC
1847
1847 1855
1847. Werner von Siemens and Johann
Ceorg Halske slarl "Telegraphen-8au-
anslall Siemens & Halske in 8erlin
1853. Pussian lelegraph
nelwork covering over
10,000 kilomelers buill
1866. Werner von Siemens
discovers lhe dynamo-eleclric
principle
1860 1870 1880
1858. 8rilish subsid-
iary opens in London
1850
1855. Pussian
subsidiary opens
in Sl. Pelersburg
1870. Telegraph line
lrom London lo Calculla
covering over 11,000
kilomelers opens
1879. Firsl eleclric railway, lrsl
eleclric slreel lighling in 8erlin,
Auslrian subsidiary lounded in
vienna
IngenuiIy alone is noI enough Io
make a business successIul. This is
as Irue Ioday as iI was in Werner
von Siemens' Iime. ExcellenI corpo-
raIe managemenI is also required.
And IhaI is why an essenIial IacIor
in Siemens' many years oI growIh
is IhaI, since iIs Iounding, Ihe com-
pany has been characIerized by
growIh, inIernaIionaliIy, cusIomer
proximiIy, and a Iocus on service
orienIaIion, along wiIh specIacular
large-scale projecIs.
Ir early OcIober 1847, wler Werrer
vor Siemers ard lis parIrer, experI
meclaric Jolarr Ceorg Halsle,
opered Ileir worlslop wiIl 10 em-
ployees ir a small buildirg ir Berlir,
iI was impossible Io lrow low quiclly
ard IoIally Ile compary Iourder`s
dream oI a global busiress would be
IulIlled. BuI Ile Iime was ripe Ior Ile
rew Ieclrology oI Ielegraply, ard so
Ile yourg compary immediaIely wor
a large-scale corIracI: Ile corsIruc-
Iior oI Lurope`s IrsI elecIric Ielegrapl
lire Irom Berlir Io IrarlIurI. II was a
luge success, aIIer rews oI Ile elec-
Iior oI Iredericl William IV oI Prussia
as Cermar Kaiser was IrarsmiIIed
Irom IrarlIurI Io Berlir wiIlir jusI
ore lour or Marcl 28, 1849.
The business Ihrives
Sirce le could roI courI or a loI oI
Iollow-or orders
Ior projecIs oI Ilis
magriIude ir
Cermary aI IlaI
Iime, Werrer vor
Siemers Iocused
or irIerraIioral
marleIs lile Lrg-
lard, Russia, ard
AusIria, early or.
Ard ir pursuiI oI
proIiIabiliIy, le
did roI sly away Irom wlaI were uru-
sual busiress models Ior IlaI era. Ore
example was Ile corsIrucIior oI Ile
sIaIe-owred Russiar Ielegrapl reI-
worl wiIl a IoIal lergIl oI over 10,000
lilomeIers. Upor compleIior, iI was
permarerIly serviced by Siemers em-
ployees, wlo were grarIed Ile sIaIus
oI Russiar civil servarIs Ior Ilis
purpose.
Ir Ilis way, Ile busiress ourisled
ard ir 1870 Ile compary lad over
1,000 employees Ior Ile IrsI Iime.
Werrer vor Siemers lad orly recerI-
ly - ir 18oo - made lis secord Irail-
blazirg discovery, wlicl would give a
sIrorg pusl Io Ile busiress: Tlarls
Io Ile dyramo, iI became possible Io
gereraIe elecIric power cleaply ard
easily wlerever iI was reeded.
By Ile Iime Ile dyramo was ready
Ior series pro-
ducIior ir Ile
early 1880`s,
elecIrical ergi-
reerirg lad be-
gur a Irium-
plarI marcl,
epiIomized by
Siemers wiIl iIs
corIiruous pa-
rade oI irrova-
Iiors (see arIi-
cles or pages 1 ard 4).
The Iurn oI Ihe cenIury
LaIer, Werrer`s successors creaIed ad-
diIioral bases Io secure Ile growIl oI
Ile ever-expardirg compary. IirsI
came Ile IrarsIormaIior Io a joirI-
sIocl corporaIior [AlIiergesellsclaII|
ir Ile summer oI 1897, wlicl sigriIi-
carIly ircreased Siemers & Halsle`s
The company's deveIopmenI
Tradition and change
Since the days of its founding, growth, internationaity, and customer focus have been among the "core traits" of Siemens
Ile compary Iourder`s yourgesI sor,
wlo led Ile compary Irom 1919 urIil
lis deaIl ir 1941. Tlis period saw Ile
Iourdirg oI Osram CmbH, Io wlicl
Siemers, ALC, ard Auer corIribuIed
Ileir liglI bulb busiresses.
DisasIer and rebuilding
Agair ard agair, superb Ieclrological
aclievemerIs ard sersaIioral suc-
cesses sIrergIlered Siemers` repuIa-
Iior ard compeIiIiveress - Ior exam-
ple, Ile corsIrucIior oI Ile Slarror
lydroelecIric plarI Io elecIriIy Ile
Iree SIaIe oI Irelard sIarIirg ir 1925
(aI IlaI Iime Ile largesI Ioreigr cor-
IracI Io daIe Ior a Cermar compary
sirce Ile Iurr oI Ile cerIury), Ile IrsI
liglI sigral sysIem Ior IraIIc corIrol
ir Berlir ir 192o, ard Ile IrsI elec-
Iror microscope ir series producIior
ir 1939.
Tle rise oI Ile NaIioral SocialisI re-
gime ir 1933 ard Ile ouIbreal oI war
ir 1939 resulIed ir ar ircreasirg irIe-
graIior oI Cermar comparies irIo
miliIary preparaIiors ard Ile war
ecoromy. To IulIll Ile producIior de-
mards, Ile Cermar ecoromy was re-
lyirg or Ile use oI Iorced laborers by
early 1942. Arourd 50,000 Iorced la-
borers were worlirg aI Siemers, Ioo,
ir 1944, aI Ile leiglI oI World War II.
AI Ile same Iime, aerial aIIacls de-
sIroyed more ard more maruIacIur-
irg IaciliIies, so IlaI producIior was
ircreasirgly moved ouI oI major ciI-
ies. By Ile erd oI World War II, a large
parI oI Siemers` IaciliIies lad beer
desIroyed, ard abouI Iour-IIIls oI Ile
compary`s asseIs lad beer losI.
RecorsIrucIior begar ir souIlerr
ard wesIerr Cermary slorIly aIIer
Ile erd oI Ile war, largely irdeper-
derI oI Ile Berlir leadquarIers. By
Ile erd oI 1945, Siemers already em-
ployed abouI 40,000 people agair.
Tle corIirued urcerIairIy regardirg
Ile sIaIus oI Berlir Irally led Io Ile
relocaIior oI Ile compary leadquar-
Iers Io Muricl (Siemers & Halsle)
ard Lrlarger (Siemers-ScluclerI) ir
1949, wiIl Berlir remairirg Ile sec-
ord leadquarIers oI boIl comparies.
Ir Cermary, Siemers was able Io re-
cover iIs sIrorg posiIior relaIively
quiclly. Tler, ir Ile course oI Ile
1950s ard 19o0s, Ile compary re-
gaired iIs global marleI posiIior as
well - roI leasI due Io rew Iop Ieclro-
logical aclievemerIs lile Ile develop-
merI oI Ile meIlod Ior maruIacIur-
irg ulIra-pure silicor, ar imporIarI
prerequisiIe Ior Ile IuIure semicor-
ducIor Ieclrology. Ir 1970, Ile com-
pary surpassed Ile reverue marl oI
abiliIy Io meeI iIs growirg capiIal
reeds. Secord, Ile compary begar Io
sIrergIler iIs porIIolio wiIl IargeIed
acquisiIiors ard parIrerslips Io cover
all Iields oI elecIrical ergireerirg.
Tlese ircluded IirsI Ile acquisiIior oI
LlelIriziIIsgesellsclaII vorm. Sclu-
clerI & Co. ir 1903, wlicl, joired
wiIl Ile compary`s owr Ieclrology,
Iormed Siemers-ScluclerIwerle
CmbH - Ile ligl-volIage currerI
learI oI Siemers. LlecIrical medicire
Iourd iIs lome aI Siemers Ilrougl
Ile combiraIior wiIl Ile Lrlarger
Iirm oI Reiriger, CebberI & Sclall,
already a lorg-Ierm parIrer as a joirI
sales compary, Io Iorm Siemers-
Reiriger-Werle AC. AroIler brard
IlaI was Io gair world rerowr ir Ile
course oI Iime was creaIed (also ir
1903) by Ile joirI Iourdirg wiIl ALC
oI Ile CesellsclaII Ir dralIlose Tele-
graplie SysIem TeleIurler. Tle com-
pary Iocused or Ile rewIargled radio
Ieclrology.
By 1914, Siemers lad rearly 82,000
employees, almosI a quarIer oI Ilem
abroad, beIore Ile compary losI abouI
40 percerI oI iIs capiIal as a resulI oI
Ile World War I.
Tle posIwar reorgarizaIior ard Ile
revival oI Ioreigr marleIs were driver
mairly by Carl Iriedricl vor Siemers,
A view of the Siemens compex in northwest erin around 1930 (painting by Anton Scheuritze): 1his is where the company concentrated its production and administration,
starting in 1897. In the background on the eft is the cabe pant, the frst production site to start operations at the ocation in 1899. Even today, erin is one of the company's
argest ocations
"Our cim cnd objective must
clwcys be higher thcn our
strength ccn cchieve, beccuse
only then will we be cble to
exert the lctter to the fullest." -
Werner von Siemens 18?
1848. Telegraph line
buill belween 8erlin
and Franklurl
1873. Nine-hour
workday inlroduced
1953. High-purily
silicon produced
1965. Lurope's lrsl
mass-produced
inlegraled circuil
1S47 - 27: MiIesIones from 16 years of corporaIe hisIory
Page 3 1o0 Years oI Siemers 5iemensWorId 5peciaI EdiIion
2007
1970 1980 1990 1995 2007
1990. "Siemens-Nixdorl
lnlormalionssysleme AC
lormed, Lurope's largesl
compuler company
1993. UPQ program
launched, became
UPQ
+
in 1998
2001. Siemens slock
lisled on lhe New
York Slock Lxchange
1978. World's largesl
waler power planl
"llaipu buill in 8razil|
Paraguay
1997. 150 years
Siemens, Corporale
Principles delned
lor lrsl lime
2000
2007. Siemens
celebrales 160 years
1999. Spin-oll ol semiconduclor seclor,
lnlneon and Lpco crealed, compuler
business becomes parl ol "Fu|ilsu
Siemens Compulers AC
1989. Peorganizalion.
15 operalive unils wilh
proximily lo markel lormed
- increasing globalizalion
1987. KWU
becomes business
unil ol Siemens AC
1925
1885 1895 1900 1910 1920 1925
1891. lnduslrial
apprenlice lrain-
ing launched
1918. Siemens loses aboul 40 percenl
ol ils capilal and ma|orily ol ils loreign
subsidiaries lhrough World War l
1925. Conslruclion ol
Shannon power planl
lor eleclrilcalion ol
lrish Free Slale begins
1908. Company
heallh insurance
lund lounded
1932. Medical engineering
aclivilies become responsibilily
ol newly lounded "Siemens-
Peiniger-Werke AC
1919. Carl Friedrich von
Siemens becomes head ol
company (unlil 1941),
"Osram CmbH lounded
1903. Siemens & Halske lake over "Lleklrizilals-
Akliengesellschall vorm. Schuckerl & Co., lorm
"Siemens-Schuckerlwerke CmbH, "Telelunken
co-lounded wilh ALCC
1890. Werner von
Siemens relires lrom
aclive managemenl
ol lhe company
10 billior deuIsclmarls, ard a year
laIer iI lad more Ilar 300,000 em-
ployees Ior Ile IrsI Iime.
Modern Iimes
Combirirg Iorces ard adapIirg Io
ever Iiercer compeIiIior were Ile im-
peIus Ior Ile Iourdirg oI Ile joirI-
sIocl corporaIior [AlIiergesellsclaII|
ir 19oo ard Ile reorgarizaIior ir
19o9. IirsI Ile Ilree core compa-
ries were combired Io Iorm Siemers
AC, ard Iler various busiress seg-
merIs - Ile precursors Io Ioday`s
Croups - were Iormed ir Ile Basic
OrgarizaIior oI Siemers AC. AI Ile
same Iime, subgroups were corver-
Ied Io irdeperderI comparies lile
Boscl-Siemers-HausgerIe CmbH.
Tle major clallerges sirce Ile erd
oI Ile 1980s lave beer Ile globaliza-
Iior oI Ile busiress ard deregulaIed
marleIs. Siemers iriIially resporded
wiIl Ile reorgarizaIior ir 1989, wlicl
IrarsIerred sigriIcarIly more auIoro-
my Io Ile operaIirg uriIs ir a largely
decerIralized sIrucIure. Sirce 1993,
Ile irIerral top (Iime opIimized pro-
cesses) program - exparded ard cor-
creIized ir 1998 urder Ile rame top
+

- las provided Ior improved worl-
ows ard busiress processes. Tle
program, wiIl iIs diverse marage-
merI Iools, corIirues Io be Ile way oI
doirg busiress wiIlir Ile compary.
GlobalizaIion
IrIerraIioral ley marleIs lave beer
culIivaIed more ard more, sucl as Ile
Asia-PaciIic regior, wiIl a Iocus or
Clira ard Irdia, SouIl America, ard
Ile UriIed SIaIes, wlicl is currerIly
Ile compary`s largesI sirgle marleI.
OpIimal sIrucIurirg oI Ile porIIo-
lio, especially Ilrougl acquisiIiors,
divesIiIures ard joirI verIures, las
also beer ar imporIarI elemerI oI
Ile compary`s sIraIegy sirce Ile erd
oI Ile 1990s. Ior example: Ile acqui-
siIior oI Ile compuIer busiress oI
NixdorI (1990), wlicl Iler ir Iurr
became parI oI IujiIsu Siemers
CompuIers AC ir 1999, Ile spir-oII
oI Ile semicorducIor busiress Io Ile
marleI-lisIed comparies IrIreor
ard Lpcos, Ile acquisiIior oI Ile
Iossil-Iueled power plarI busiress oI
WesIirglouse (1998), sigriIcarIly
sIrergIlerirg Siemers` power ger-
eraIior busiress, or Ile more recerI
acquisiIiors IlaI puI Siemers Medi-
cal or Ile paIl Io becomirg Ile
world`s IrsI Iully irIegraIed diagros-
Iics compary.
Tlus, aIIer 1o0 years, Siemers is
sIill a leadirg compary ir elecIrical
ergireerirg ard elecIrorics, wiIl
over 400,000 employees worldwide
ard more Ilar t87 billior ir reve-
rues (Iscal 200o).
Siemens is represented today at ocations throughout the word, with more and
more being added. 1his coage shows modes of three regiona headquarters that
wi be competed in the next few years: eijing (rear eft), Moscow (rear right), and
Vienna (front) $PMMBHF4JFNFOT3FBM&TUBUF
A sense of responsibiIity from the start
160 years of sociopoitica commitment at Siemens
Responsible acIion is a long-
sIanding IradiIion aI Siemens. And
Ioday iI remains a major pillar oI
Ihe company`s selI-image. This
IradiIion originaIed wiIh Ihe com-
pany's Iounder, Werner von
Siemens. He was clearly ahead oI
his Iime - noI only wiIh his inven-
Iions, buI also wiIh his sociopoliIi-
cal iniIiaIives. Werner von Siemens
and his successors sIrove Io devel-
op a corporaIe culIure builI on in-
dividuals being responsible Ior
Iheir acIions, a Iocus on employees,
and a commiImenI Io socieIy.
Lirlirg employees` irIeresIs Io Ile
compary`s goals was Werrer vor
Siemers` maxim. WiIl Ilis ir mird,
le demorsIraIed commiImerI Io lis
worlIorce early or: Ir 1849,
le parIicipaIed ir Ile Iourd-
irg oI a lealIl irsurarce ard
deaIl bereIIs Iurd Ior
meclarical ergireers ir
Cermary IlaI laIer served as a
model Ior Ile Siemers HealIl
Irsurarce Iurd.
A mere 10 years laIer, ir
1858, a sIrorg serse oI moral
obligaIior ard Ile desire Io
creaIe a sIrorger bord be-
Iweer lis employees ard Ile
compary prompIed Werrer
vor Siemers Io grarI lis wage
earrers a slare oI Ile compa-
ry`s proIIs. Begirrirg ir
18oo, Ile serior wage earrers re-
ceived irverIory boruses.
Ir 1872, or Ile 25Il arriversary oI
lis compary, Werrer vor Siemers
made aroIler ouIsIardirg corIribu-
Iior Io socieIy
by seIIirg up a
Persior, Wid-
ows, ard Or-
plars Iurd.
Tle Iurd, esIab-
lisled more
Ilar a decade
beIore Ile ad-
verI oI Ile
goverrmerI-required old-age ard
survivors` persior, lelped employees
ir Ileir reIiremerI, buI was also a
mears oI sIrergIlerirg employees`
loyalIy Io Ile compary.
Reduced worlirg lours were ar is-
rew proIessior Ior womer ir 1939
Ilrougl iIs Irairirg program Ior Ie-
male Ieclrical assisIarIs ir elecIrical
ergireerirg.
Ir Ile decades IlaI Iollowed,
Siemers experierced major clarges
as a resulI oI boIl world wars. Tle
compary`s exparsior, primarily aIIer
World War I, led Io ar ircrease ir Ile
corsIrucIior oI compary lousirg. By
1915, 973 compary-owred aparI-
merIs lad beer builI. Tle poliIical
developmerIs ard Ile clarges ir
Siemers` Iop maragemerI aIIecIed
Ile compary`s social policy ir gereral
ir 1919, Ile compary`s owr Social
Policy IeparImerI UriI was Iourded,
ir wlicl lumar resources marage-
merI was cerIrally orgarized.
Ir Ile IrsI years aIIer World War II,
Siemers Iocused or Ile recor-
sIrucIior ard resIoraIior oI
Ile compary`s social Iabric. Ir
1950, Siemers rewarded iIs
employees Ior Ileir commiI-
merI wiIl a recorsIrucIior bo-
rus. Orce Ile mosI urgerI
problems lad beer solved,
Siemers also begar Io pro-
moIe culIural everIs aI iIs
busiress locaIiors. Today, Ilis
commiImerI is maraged by
various IourdaIiors as well as
by Ile Siemers ArIs Program,
esIablisled ir 1987.
Siemers` mosI recerI socio-
poliIical iriIiaIives also clearly
demorsIraIe Ile riclress oI Ile com-
pary`s culIure. Ior example, Siemers
las always promoIed iIs employees`
ideas, impulses ard iriIiaIives, wlicl
lave beer pooled ir Ile 3i program
sirce 1997. Nearly a cerIury earlier, ir
1910, Siemers was already givirg bo-
ruses Io iIs employees Ior suggesIiors
Ior improvemerI. Ir order Io irIegraIe
iIs mary worldwide campaigrs ir Ile
area oI Irairirg ard social assisIarce,
Ile compary adopIed Ile corporaIe
ciIizerslip programs CereraIior 21
ard Carirg Hards ir 2005.
LasI buI roI leasI, Ilis year, by ir-
Iroducirg a rew comprelersive Com-
pliarce program, Siemers las esIab-
lisled a sysIem Ilrougl wlicl iI ir-
Ierds Io become a leader ir maIIers oI
compliarce ard Irarsparercy - ard
IlereIore, resporsible acIior.
sue aI Siemers ever aI IlaI Iime. Ir
1873, Ile compary irIroduced Ile rire-
lour worlday ar absoluIe excepIior
ir Cermary. Tler, ir 1891, Siemers
made Ile eiglI-ard-a-lalI lour worl-
day Ile rule, wlile mosI oIler compa-
ries were sIill requirirg 10 lours. AI
Ile same Iime, Ile compary promoIed
Ile Irairirg oI apprerIices ard Ile ad-
varced Irairirg oI iIs employees ir or-
der Io meeI Ile ircreasirg require-
merIs oI Ile complex Ieclrology oI Ile
IuIure.
Werrer vor Siemers was acIively ir-
volved ir Ile compary`s acIiviIies urIil
Ile very erd. Ir 1888, le appoirIed Ile
IrsI compary plysiciar, demorsIraI-
irg lis commiImerI Io Ile lealIl oI lis
employees, ever wlile aI worl. Howev-
er, Siemers was roI orly irIeresIed ir
lis employees` plysical well-beirg. Ir
Ile years IlaI Iollowed, le also provid-
ed lealIlIul acIiviIies Ior Ilem ir Ileir
leisure Iime. Tle compary esIablisled
a large rumber oI resI ard relaxaIior
IaciliIies as well
as sporIs IaciliIies
Ile IrsI compa-
ry-owred resI
ard relaxaIior
cerIer was Ile
LIIerslaus,
opered ir 1910.
TlaI same year,
Siemers irIro-
duced iIs irIerral busiress Irairirg
program Ior up-ard-comirg maragers.
By Ile erd oI Ile 19Il cerIury, Ile com-
pary was already oIIerirg ir-louse
apprerIice Irairirg. Or Ile Ieclrical
IrorI, Siemers creaIed a compleIely
Since 1886, Siemens cafeterias have been serving
meas to empoyees. A view of the cafeteria at the
erin Dynamo Factory in 1914
"The money I hcve ecrned
would burn my hcnd like c red-
hot iron if I did not give our fcith-
ful cssistcnts their due shcre" -
Werner von Siemens, 187?
1969. Firsl issue ol common
share lo company employees,
"Krallwerk Union AC (KWU)
co-lounded wilh ALC (Siemens
look over complelely in 1977)
1974. Sirelom
compuled
lomograph
2005. Social and educalional
aclivilies combined in lhe
"Ceneralion21 and "Caring
Hands programs
1930
5iemensWorId 5peciaI EdiIion Page 4 1o0 Years oI Siemers
There are Iew people abouI which iI
can be said IhaI Iheir innovaIions
changed Ihe world. BuI Werner von
Siemens is cerIainly one oI Ihem. He
was a clever invenIor, a brillianI
Iechnician, and a visionary enIre-
preneur, all rolled inIo one. Only in
hindsighI has iI become clear jusI
how imporIanI each oI Ihese quali-
Iies was Ior his personal success and
Ihus also Ior Ihe success oI Siemens
as a company - and, in principle,
sIill are Ioday.
Tle lisIory oI Siemers is Illed wiIl
Ieclrological milesIores: Ile poirIer
Ielegrapl ard dyramo, Ile elecIric
Irair ard elecIric sIreeI liglIirg, Ile
elecIror microscope ard cardiac pace-
maler, elecIroric
auIomaIior, ard
Ile world`s largesI
ard mosI powerIul
gas Iurbire. WiIl
lis discovery oI Ile
dyramo-elecIric
prirciple ir 18oo,
Werrer vor
Siemers recog-
rized low Io cor-
verI meclarical
erergy Io elecIrical
erergy ecoromi-
cally ard ir large quarIiIies. He imme-
diaIely corverIed Ilis prirciple Io a
pracIical applicaIior wiIl Ile irverIior
oI Ile dyramo, Ilereby iriIiaIirg Ile
age oI elecIriciIy ard Ile erIire Ield oI
elecIrical ergireerirg - ever coirirg
Ile Cermar Ierm Ior iI: Ilektrotechnik.
InnovaIive sIrengIh
Ir 1881, wler Ile compary was roI
yeI quiIe 35 years old ard lad 2,500
employees, Siemers BroIlers builI
Ile world`s IrsI public-secIor power
plarI ir Codalmirg ir Ile souIl oI
Lrglard, abouI o0 lilomeIers souIl-
wesI oI Lordor. Tle IaciliIy gereraIed
elecIriciIy Ior sIreeI liglIs ard Ior Ile
lomes oI a Iew privaIe irdividuals. II
did Ilis, by Ile way, wiIl zero carbor
dioxide emissiors, sirce iI was driver
by lydraulic erergy Irom Ile River
Wey.
Larlier, Werrer vor Siemers lad de-
scribed Io lis broIler Willelm ir Lor-
dor lis visior oI a world Iull oI power
plarIs ard elecIric maclires: Small
maclires IlaI obIair Ileir power Irom
larger ores will become possible ard
useIul. Ard iI is all liglly capable oI
exparsior, le added wiIl exciIemerI.
AlIlougl Ile Codalmirg power plarI
could lardly be porIrayed Ioday as a
success sIory (Siemers earred ro ir-
come Irom Ile IaciliIy ard decided roI
Io rerew Ile corIracI Ilree years laIer,
so IlaI Ile ciIy reIurred Iemporarily Io
gas liglIirg), Ile compary Iourder did
roI give up lis visior.
Ir 1884, Siemers used elecIriciIy Io
liglI up Ile posl Berlir boulevard Ur-
Ier der Lirder. Ir addiIior Io iIs elec-
Iric gereraIor ard IrarsIormer busi-
ress, Ile compary also begar malirg
sIeam Iurbires ir Ile 1920s. Today,
Power CereraIior is ore oI Ile compa-
ry`s largesI ircome gereraIors ard
corIirues Io advarce Werrer vor
Siemers` visior. JusI recerIly PC builI
Ile world`s mosI eIIcierI gas Iurbire,
wlicl will sIarI Irial operaIior ir No-
vember aI Ile L.ON power plarI ir Ile
Bavariar village oI Irsclirg. Tlrougl
combired operaIior wiIl a sIeam Iur-
bire, iI will lave ar eIIciercy raIirg
exceedirg o0 percerI - rearly Iwo per-
cerIage poirIs ligler Ilar Ile previ-
ous world record lolder, Ile Mairz-
Wiesbader power plarI, also builI by
Siemers.
Answers Io big quesIions
Werrer vor Siemers was aryIlirg
buI ar obsessive Ieclrology Ireal -
le always lepI lis eye or Ile pracIical
applicaIior oI lis ideas. II was a lap-
py coirciderce IlaI, ir Ile course oI
lis educaIior, le meI Ile leadirg
mirds oI Ile day ard Ilereby ad-
varced Io Ile IrorI lire oI researcl.
He quiclly realized Ile reed Ior im-
provemerIs, ard so Iourd irgerious
arswers Io Ile major quesIiors oI lis
age, sucl as Wly does rews lave Io
Iravel Irom Lurope Io America by
slip` Wly is Ilere roI a Ielegrapl
IlaI car be operaIed
by aryore`
WiIl greaI perse-
verarce ard a mird
seI agairsI maruIac-
Iurirg complicaIed
devices, le was able
Io reporI success Io
lis broIler Willelm:
My Ielegrapl uses
orly ore wire, car be
played wiIl leys lile
a piaro, ard com-
bires Ile liglesI re-
liabiliIy wiIl sucl speed IlaI ore car
Ielegrapl as IasI as Ile leys car be
pressed dowr ore aIIer aroIler. Mear-
wlile, iI is ridiculously simple.
UsabiliIy is Ile Ierm Ior Ilis success
IacIor Ioday. WiIl lis poirIer Iele-
grapl, Siemers succeeded Irom 1870
orward ir correcIirg Lordor Io Cal-
cuIIa, 11,000 miles away, IrarsmiIIirg
messages virIually ir real Iime by Ile
sIardards oI Ile day. LaIer Siemers
used a specially builI slip Io lay urder-
waIer cable Irom Lurope Io Ile UriIed
SIaIes - boIl accomplislmerIs IlaI
were amorg Ile greaIesI Ieclrical
clallerges oI lis Iime ard laid Ile
grourdworl Ior our moderr commu-
ricaIior age. CommuricaIior Ieclrol-
ogy creaIed Ile basis Ior Irarsglobal
Irade ard Ilus Ior a brealrecl eco-
romic developmerI - wlicl las accel-
eraIed ever more ir recerI decades
wiIl semicorducIor clips, compuIers,
ard Ile IrIerreI. Today, IT ard com-
muricaIior Ieclrology are amorg Ile
cross-divisioral Ieclrologies aI
Siemers, wiIlouI wlicl ro power
plarI, IacIory, or magreIic resorarce
Iomograpl could operaIe.
WiIh a view Io Ihe IuIure
AlIlougl Werrer vor Siemers could
roI lave imagired Ilis developmerI,
le did lave Ile visior Io barl or elec-
Iric power ard iIs drivirg Iorce: Llec-
IriciIy is our 'Iamiliar spiriI!` IirsI, iI will
pull us up ouI oI Ile mud. Tler Ile
Iime will come wler we will use iI Io
grab Ile wleels oI our desIiry, le
wroIe Io lis broIler. Siemers was Ile
IrsI Io male elecIric moIors Ieasible Ior
pracIical use, IrsI erablirg applicaIiors
lile elecIric railways ard elevaIors.
Today, drive ard auIomaIior Iecl-
rology is ore oI Ile pillars oI Siemers,
ard oIIers erormous growIl poIerIial
as well as a visior oI Ile IigiIal IacIory.
Tle corrersIore Ior Ilis was Ile
SimaIic C ir 1959, Ile IrsI IrarsisIor-
based elecIroric corIrol, wlicl was
mucl more reliable Ilar Ile Iube ele-
merIs used previously. AIIer corIiru-
ous IurIler developmerI, wiIl Ile Si-
maIic series, Siemers is Ioday Ile
urdispuIed marleI leader ir maru-
IacIurirg auIomaIior.
Werrer vor Siemers, wlo died ir
1892, did roI live Io see Ile greaI ad-
varces ir medical Ieclrology. X-rays
were discovered slorIly aIIer lis deaIl,
erablirg Ior Ile IrsI Iime a view irside
Ile live lumar body. Ir Ile period IlaI
Iollowed, Siemers as a compary made
major corIribuIiors Io Ile breal-
Ilrougl oI Ilis Ieclrology: Irom Ile
x-ray splere oI 1933, Io Ile SireIom oI
1974 - Ile IrsI compuIer Iomograpl
supplyirg images oI Ile brair - Io Ile
SomaIom IeIriIior, wlicl car virIu-
ally Ireeze a beaIirg learI, deliverirg
razor-slarp images. Tlis Ield, Ioo, las
beer ore oI Ile supporIirg pillars oI
Siemers across Ile decades, ard las
beer corIiruously exparded. Today,
Siemers Medical SoluIiors is Ile
world`s IrsI irIegraIed lealIl care
compary, combirirg imagirg proce-
dures, molecular diagrosIics, ard IT
Ieclrology, ard Ilus will corIirue Io
slape Ile IuIure oI lealIl care.
160 years of 5iemens innovation
1he company's technoogies throughout the years
OperaIionaI EceIIence
A technologiccl invention
ccquires vclue cnd signifi-
ccnce only when the techno-
logy itself is so fcr cdvcnced
thct the invention is workcb-
le cnd hcs become c neces-
sity" - Werner von Siemens,
18?

PULISHER 160 Years ol Siemens, a special publicalion ol 4JFNFOT8PSME, Willelsbacherplalz 2, D-80333 Mnchen, Tel. +4989636-34190, Fax. +4989636-32643, E-mai: siemens-
well.ccsiemens.com Responsibe for content: Winlried Willmann, Winlried.Willmannsiemens.com Editors for this edition: Andrea Weber, Marlin Sieberl Other authors:
Sabine Dilller, Norberl Aschenbrenner Specia consutant/Siemens Corporate Archives: Frank Willendorler Layout: Publicis KommunikalionsAgenlur Lrlangen Photo ayout:
Publicis Mnchen, Siemens Corporale Archives Photos: corbis (p.1, lop), Siemens AC holds lhe copyrighl lor all olher pholos
A strong deveopment: From the 60 MV turbogenerator in 1932 to the 906 MV steam turbine set in the year 2000
Iuminating insights - with the Siretom computer tomograph, frst introduced in 1974 (eft), or today's Somatom Sensation 64
Consistent optimization: a Simatic from 1959 as the forerunner to the modern Simatic switch