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Wireless Broadband Prepaid Internet Sim Pack

21 Mar 2011

Summary

Product

Current Product

Proposed Initiatives

Objectives New product to complete the entire Prepaid Broadband product offering Cater for users who DO NOT need to buy modem. Data dedicated SIM

Telcos

Package RM12.5 *2D 2GB 384 kbps RM25 5D *0.5GB 384 kbps N/A

Internet Starter Pack (sim card only)

Celcom Digi Maxis

RM20 3D 2GB Uncapped

Promo launch: Free 1 day (While Stock Last)

Target launch date to market: 23 Mar 2011

Product
Telcos
Celcom

Current Product
Price (RM) 5 18 10 30 50 100 8 25 58 70 90 Volume (GB) 1.0 2.0 0.1 0.1 0.1 0.1 0.5 2.0 1.5 3.5 6.0 Validity (Days) 1 7 5 15 25 50 1 7 30 30 30

Proposed Initiatives

Objectives

Digi

Top Up Pass

RM3 0.1GB 2 Hours RM10 0.5GB 2 Days

New pass to encourage pass purchase Cater for users who prefer shorter usage duration

Maxis

Product

New Prepaid Internet Sim Pack

Sim pack Sim card with data pass

Data volume: 2GB Validity: 3 Days Airtime: RM1 Promo launch: Free 1 day (While Stock Last)

High Level User Journey

User Journey Sim Pack

Customer walks into distribution point

Purchase SIM pack (RM1.00 credit)

Insert SIM into phone to activate service by dialing 122 (FREE)

Insert SIM into any brand modem, tablet or any supporting device

Phase2: Activation via SMS or via AMR (Registration)

Customer can now surf the Internet!

Customer can view the pass status at www.hotlink.com.my/web/portal/broadband

Customer to activate data pass (*3 days 2GB) *Promo: Free 1 more day

Customer is routed to Hotlink Broadband Portal (www.hotlink.com.my/ web/portal/broadband

Private & Confidential

Proposed User Journey for Quota Purchase

Connect

Use Internet

Tracking of customer usage

Customer uses internet

View pass status

Continue surfing

Customer exceeds quota or package expired

Top up via Hotlink: Key-in the 14 digit Top up Card

No

Customer can now surf the Internet!

Sufficient credit? Portal will update the status after purchase No

Choose package (refer to portal): 1. Hourly 2. Daily 3. Weekly 4. Monthly

Routed to landing page. Customer to do top up or purcase new pass via this portal

Top up online via: Internet banking account Credit card (TBD) Pay pal (TBD) Private & Confidential

Quota Management
3 Days 2000MB
Prepaid:
Throttle at lower speed

Usage at 1700 MB Customer will receive 1st SMS notification via registered Can Be Reached (CBR) number

Usage at 2000 MB (Meet quota) 1. Customer will receive 2nd SMS notification via registered Can Be Reached (CBR) number Customer will be directed to the landing page (www.hotlink.c om.my/web/por tal/broadband)

Customer will be directed to landing page until he/she activate new pass

Activate New Pass

2.

Remarks:
Pass expiry: By quota volume or time (whichever come first) If customer finished the quota before the pass expiry date, he/she can opt to purchase new pass and enjoy the surfing as normal. If not doing so, once he/she reached the buffer limit, the speed will be throttle until the pass expired.

Detail User Journey

Prepaid Broadband Portal (1/5)


Device Settings:

Settings

Prepaid Broadband Portal (2/5)


1st Pass Activation:

First time data pass activation

Prepaid Broadband Portal (3/5)


Confirmation SMS after 1st Pass Activation:

SMS confirmation on the customer device/modem

Prepaid Broadband Portal (4/5)


Pass Status: (URL:www.hotlink.com.my/web/portal/broadband)
Pass type

Limit Time/Date Status

Volume

Private & Confidential

Summary on current active pass (type, purchase & expiry date, actual status)

Prepaid Broadband Portal (5/5)


Hotlink Top Up:

E-reload by providing this MSISDN (Mobile No) to dealer

Key in 14 digit PIN from Hotlink Top Up Card

Prepaid Broadband Portal (3/3)


New Pass Purchase:

2 Hours pass

Adding new top up pass


2 Days pass

Packaging Design & Guides

Sim card
Plastic Cover MSISDN

Expiry Stic ker

Front

Reminder Sticker Make 1st call

Back

Requirement: Simcard is protected by a light thin plastic bag with protection sticker. The protection sticker should clearly stated that customer is required to make 1st call for sim activation Sim expiry sticker should be applied and the date should be 1 year from date of packing
Actual Sample
Private & Confidential

FAQ: Prepaid Internet Sim Pack (1/6)


Questions 1. 2. 3. 4. Who is eligible to buy this prepaid starter pack? Where can I buy this pack? Is there any activation fee? What do I need to get started? Open to all. You can purchase the Maxis Internet Starter Pack at any Maxis Centers, MEPS and Hotlink outlets. No, there is no activation fee. You need a handset to make the first call for service activation. Call 122, select your preferred language and END the calls. Then, place the SIM into any supporting device. Eg: Modem, iPad, tablet, etc For laptop/notebook, pls go to Connection Manager and click Tools. Choose options and click Profile Management. Change the Profile Management information as per below and click Save. For handphone, tablets, please set your Phone/Device Settings as per setting below: APN setting: bbnet Access number: *99# Username: Maxis Password: wap Answers

5.

What is the setting required for my device to get connected to Maxis Broadband?

FAQ: Prepaid Internet Sim Pack (2/6)


Questions 6. How do I activate the data pass (after purchasing the pack)? Answers First, you must open your Connection Manager and click on Connect to get connected to Internet. Once you are connected, you will be routed to the prepaid broadband portal automatically. If not, please type this URL: (www.hotlink.com.my/web/portal/broadband) Click on the icon for the pass activation. Wait for the confirmation status on the portal. 7. How can I check my pass status, quota and Hotlink credit balance? Please visit www.hotlink.com.my/web/portal/broadband You can access your account only when your Maxis Prepaid Broadband SIM is inserted into the device (the APN for the SIM must be bbnet) Click on the TOP Up Hotlink to view your credit balance. If customer activates the 3 day pass at 8 pm on Monday 21/02/2011, pass will expire at 8 pm on Thursday, 24/02/2011. However, for the promo launch 4 days passes (valid while stock last), if customer activates the 4 day pass at 8 pm on Monday 21/02/2011, pass will expire at 8 pm on Friday, 25/02/2011. The counting starts once you activate your pass online at the prepaid broadband portal (www.hotlink.com.my/web/portal/broadband) You will see the pass start and expiry date on the screen.

8.

How does the validity of the pass work?

9.

When do you start counting the pass validity?

FAQ: Prepaid Internet Sim Pack (3/6)


Questions 10. Will I get SMS notification once I reached my quota? Answers Once you reach 80% of your quota volume, you will receive a SMS notification on your broadband number as a reminder. Example: If your quota volume is 2GB, you will receive your first SMS notification when your usage is at 1.7GB. You will also receive another SMS on your broadband number when you have reached your quota volume. To enjoy the normal service, please purchase new passes via Prepaid Broadband portal (www.hotlink.com.my/web/portal/broadband). First, you must have sufficient credit balance (min RM3) in your normal prepaid line. Then, you can go to the portal, click Buy subscription and choose your eligible pass from the menu. You can increase your Hotlink credit via: 1.Top Up card Key in the 14 digit pin as required via prepaid broadband portal 2.Internet Banking please follow the instructions given 3. Via *100# (SIM to be placed inside the handset) 4. E-Reload 5. Or any other Hotlink top up method

11.

After Ive depleted my pass, how do I purchase a new prepaid pass from the portal?

12.

How can I increase the Hotlink credit?

FAQ: Prepaid Internet Sim Pack (4/6)


Questions 13. How can I increase the quota given to me? Answers You can only increase the quota by buying a new pass which is applicable only when your current pass has expired (Either the quota has finished or the pass has reached its duration window whichever comes first. To purchase the pass, please click on Buy Subscription on the prepaid broadband portal OR You can also purchase the new pass via *100# (SIM be placed inside the handset). As per normal Hotlink process, the amount will be deducted from your Hotlink account. You may purchase as many times as you want, provided the current pass has expired before purchasing a new one. Once your pass validity expires, your volume balance will be forfeited. No, quota balance cannot be transferred to another party.

14. 15. 16.

How do I make payment when purchasing the new pass? How many times can I purchase an additional quota to increase my quota balance in a month? What happens to my expiry status and balance if my broadband pass has expired but I still have, lets say 50 MB of data? Can I transfer unused quota balance to others?

17.

FAQ: Prepaid Internet Sim Pack (5/6)


Questions 18. What will happen when I exceed my quota? Answers You are not allowed to browse and will be directed to www.hotlink.com.my/web/portal/broadband once your quota volume has met the pass volume. But, you will still be allowed to purchase a new pass or increase your Hotlink credit. To enjoy the normal service, please purchase a new pass. No, quota is not exchangeable for cash or refunds.

19.

I have 1GB of unused quota balance and I want to terminate the service. Will I get a refund? Can I make a call and send SMS using this SIM?

20.

Yes. As long as you have sufficient credit balance and are using a compatible mobile handphone. The Prepaid SIM pack allows you to make calls, as youre required to make the first call to activate. Charges are as follows: Min (onnet) 33sen/min Min (offnet) 39sen/min SMS (on/offnet) 10sen/SMS

21. 22. 23.

Can I use the subscribed pass when overseas? Can I use the Internet Hot Ticket on this SIM? Can I change my macro SIM to a micro SIM and how do I do that?

No. No. Yes. You can request for a SIM replacement at any Maxis Centre with a fee of RM25.

FAQ: Prepaid Internet Sim Pack (6/6)


Questions 24. What is the download and upload speeds? Answers The speed offer is up to 7.2Mbps depending on the device Your actual browsing speed varies based on your location and device capability. Yes. For the pack, the expiry is printed behind the pack or box. For the SIM card, you need to top up a minimum of RM5 within 3 months in order to remain active.

25.

Is there any expiry for both the pack and SIM card?

Terms & Condition


Customer will need to make a 1st call using a compatible mobile phone to activate the service. For the customers actual pass status, the customer is to visit www.hotlink.com.my/web/portal/broadband to verify the customers quota balance and pass expiry date and time. Customer can only purchase a new pass once the customers quota balance finishes or the pass duration has expired whichever comes first. When the customer reaches his or her subscribed package volume quota, the Customers broadband connection will be reduced to a lower speed when the customers pass expires. Should you wish to continue to enjoy regular speeds, please purchase a new package or pass via www.hotlink.com.my/web/portal/broadband. Local/International Voice/SMS services and international data roaming are excluded from this plan. Maxis Broadband Terms & Conditions for the provision of the services on the existing package, as published in website: www.maxis.com.my/broadband and www.hotlink.com.my/broadband and which is attached herewith, shall also apply to this Internet Starter Kit. Customers of the prepaid Internet Starter Kit shall be bound to the Maxis Broadband Terms and Conditions.

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