Unit8:ECommerce

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EDEXCELUNITSPECIFICATION Unitaim
Theaimofthisunitistoensurelearnersknowthetechnologiesinvolvedinecommerce,understandtheimpactof ecommerceonorganisationsandonsocietyandareabletoplanecommercestrategies.

LearningOutcomes
Oncompletionofthisunityoushould: 1) 2) 3) 4) Knowthetechnologiesrequiredforanecommercesystem Understandtheimpactofecommerceonorganisations Understandtheeffectsofecommerceonsociety Beabletoplanecommercestrategies.

UnitIntroduction
Oneofthemostimportantdevelopmentsinbusinessinrecenttimeshasbeentheincreasinguseofecommerce.It hasrevolutionisedmanymarketplacesandopenedupopportunitiesneverbeforeimagined.Businessesthatarenot exploringtheuseofecommerceareindangeroffindingthemselvesbeingovertakenbythosewhoareutilisingthis technology.Ecommerceusestheinternettobuildandenhancerelationshipswithcustomers,partnersandother businesses. This can involve processing orders electronically, handling customer service and cooperating with businesspartners. Ecommercecanbeconductedusingtheinternet,intranets,extranets,oracombinationofthese.Theunitstartsby lookingatthetechnologiesneededtooperateecommercei.e.thehardware,softwareandnetworkingrequiredfor an ecommerce system to be implemented. Different categories of ecommerce such as etailers (those only operatingonline)andfinancialservices,andthebenefitsanddrawbacksfororganisationsofusingecommerceare considered.Attentionisgiventoissuessuchaslegislationandpromotion.Howdoyougetyourcompanytothetop ofsearchlists?Securityisabigissueasitaffectscustomertrust.Theunitconsidersthepaymentsystemsavailable andhowtheycompare. Thesocialimplicationsareconsidered.Forexample,theintroductionofonlineshoppinghaschangedourshopping habitsandhasbenefitedthehouseboundandthoselivingalongwayfromshoppingcentres. Finally, after assessing commercial sites, learners will bring all their learning together to develop an ecommerce strategyforanewbusiness.

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Unit8:ECommerce
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AssessmentandGradingCriteria
Inordertopassthisunit,theevidencethatyoupresentforassessmentneedstodemonstratethatyoucanmeetall the learning outcomes for the unit. The assessment criteria for a pass grade describe the level of achievement requiredtopassthisunit. MeritCriteria DistinctionCriteria PassCriteria P1:describethetechnologies requiredforecommerce P2:explaintheimpactof M1:recommendmethods D1:evaluatetheuseof introducinganecommerce topromoteanecommerce ecommerceinabrick systemtoanorganisation system andclickorganisation P3:explainthepotentialrisksto M2:discusshowsecurity anorganisationofcommittingto issues anecommercesystem inecommercecanbe overcome P4:reviewtheregulations governingecommerce P5:examinethesocial D2:comparedifferent implicationsofecommerceon paymentsystemsused society byecommerce systems. P6:plananecommercestrategy. M3:designaninterfacefor anecommercebusiness.

Forthefullunitspecification,pleasevisitEDEXCELwebsite:
http://www.edexcel.com/migrationdocuments/BTEC%20Nationals%20from%202010/Unit8eCommerce.pdf

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Scenario

Unit8:ECommerce
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You work for a firm of ecommerce consultants. You have been asked to give a presentation to clothes manufacturingbusinessTrendsconsideringecommerce.Youwillproduceaguidecoveringtheregulationsrelated toecommerceandtheimplicationsofecommerceonsociety.Youwillputtogetheranecommercestrategyfor thebusiness.

AssessmentTasks

P1:describethetechnologiesrequiredforecommerce YouarevisitingoneoftheManagingDirectorsatTrendstogooverwhatisneededforecommerce.Youneedto makethemawareofthedifferenttechnologiesthatwillneedtobebought.TheManagingDirectorisnotveryIT literate and therefore you need to explain the different hardware and software and networking technologies neededforecommerce.Youcandothisasareportorpresentationorasanyothersuitableformat. Technologies:hardwareandsoftwaree.g.webservers,browsers,serversoftware,webauthoringtools,database system;networkinge.g.TCP/IPaddresses,portsandprotocols;considerationse.g.domainnames,multiple registrationofdomains(.comaswellas.co.uk),programmingrequirements,downloadspeeds,browserand platformcompatibility Ecommerce WhatisEcommerce? WhattypesofproductsandservicesareofferedbyEcommercewebsites? hardwareandsoftware webservers Browsers webauthoringtools databasesystem

Networking TCP/IPaddressesportsandprotocols

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 Thisresourceislicensedforusein[SchoolName] Considerations Businessesneedtoconsideranumberoffactorsbeforetheycanconductanecommercewebsite: Domainnames Multipleregistrationofdomains(.comaswellas.co.uk)

Unit8:ECommerce

programmingrequirements downloadspeed browserandplatformcompatibility

DEADLINE:

Task2
P2:explaintheimpactofintroducinganecommercesystemtoanorganisation After your meeting with the Managing Director, you will meet with the Shareholders where you will explain the impact of introducing an ecommerce system to the company. You will prepare a presentation covering the followingpoints: Benefits:e.g.globalmarketplace,24/7trading,relativelylowstartupandrunningcosts,competitiveedge,search facilities,gatheringcustomerinformation,alternativeincomesources,pricingopportunitiese.g.differences,fluid pricing Drawbacks:e.g.consumertrust,lackofhumancontact,deliveryissues,internationallegislation,productdescription problems,securityissues

DEADLINE:

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 Thisresourceislicensedforusein[SchoolName] M1:recommendmethodstopromoteanecommercesystem Produceareportdescribingvariousmethodsofpromotinganecommercebusinessandtheprosandconsofeach method. Promotion: effective use of search engines e.g. use meta tags, spiders, paying for prominence in search result listing;newsgroupsandforums;bannersandpopups;spam;sitename;directmarketing;ensuringaneffectiveuser interface;establishingcustomerloyaltyinavirtualenvironment Methodsofpromotinganecommercesystem: effectiveuseofsearchenginese.g.usemetatags,spiders, payingforprominenceinsearchresultlisting newsgroupsandforums bannersandpopups Spam Directmarketing; sitename ensuringaneffectiveuserinterface; establishingcustomerloyaltyinavirtualenvironment

Unit8:ECommerce

DEADLINE:

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 Thisresourceislicensedforusein[SchoolName] D1:evaluatetheuseofecommerceinabrickandclickorganisation D1 is to be presented as a report. You will need to look at what the click part of the operation will give the organisationoverandabovetheirhighstreetpresence,andwhatdisadvantagesitmightbring.

Unit8:ECommerce

DEADLINE: Task3
P3:explainthepotentialriskstoanorganisationofcommittingtoanecommercesystem Produceareportexplainingthepotentialriskstoanorganisationofcommittingtoanecommercesystem. issuese.g.preventionofhacking,viruses,identitytheft,firewallimpactonsiteperformance,serverfailure, disclosingsensitiveinformation Hacking Viruses Identitytheft Firewallimpactonsiteperformance TechnicalFaultse.g.serverfailure Disclosingsensitiveinformation

DEADLINE:

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 Thisresourceislicensedforusein[SchoolName] M2:Discusshowsecurityissuesinecommercecanbeovercome Extend your work for P3 by discussing the security aspects, which should include benefits and drawbacks of potentialsolutions. SecuritymeasuresSSL,HTTPS,RSAcertificates,strongpasswords,alternativeauthenticationmethods SSLHTTPSandRSAcertificates Strongpasswords Alternativeauthenticationmethods

Unit8:ECommerce

DEADLINE: Task4
P4:reviewtheregulationsgoverningecommerce ProducealeaflettoinformstaffatTrendsaboutthedifferentregulationsgoverningecommerce. Associatedlegislation:e.g.DataProtectionAct1998,ComputerMisuseAct1990,ConsumerCreditAct1974, TradingStandards,FreedomofInformationAct2000,copyrightlegislation,EcommerceRegulations DataProtectionAct1998 ComputerMisuseAct1990

ConsumerCreditAct1974 TradingStandards

FreedomofInformationAct2000 Copyrightlegislation TheElectronicCommerce(ECDirective)Regulations2002

DEADLINE:

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Task5

Unit8:ECommerce
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P5:examinethesocialimplicationsofecommerceonsociety Themarketingdepartmenthasaskedyoutogooverthesocialimplicationsofecommercesocietysothattheycan workonstrategiestohelppersuadetheircustomerstoshoponline.Thiscanbedoneasareportorinanyother suitableformat. Youmustcoverthefollowingpoints: Socialimplications: benefitsofecommerceforcustomerse.g.remoteshopping,accesstogoodsandservicesforthehousebound, anytimeaccess,internetdiscounts; drawbacksofecommerceforcustomerse.g.paymentsecurity,assessingquality/fitwithoutactualproduct,reliance ondeliveryservices;impactonemployment;socialdivide changingcustomerperspectivee.g.providingaddedvalue,providingservice,easeandsecurity;economicandsocial impactduetospeedofchanges;bricksandclicks(integratinghighstreetandonlinepresence); benefitstocustomersofecommerce remoteshopping anytimeaccess internetdiscounts SearchFacility drawbackstocustomersofecommerce paymentsecurity assessingquality/fitwithoutactualproduct relianceondeliveryservices Impactofecommerceoncustomerperspective economicandsocialimpactduetospeedofchanges Impactofecommerceonhighstreetemployment Impactofecommerceontheshoppingexperience

DEADLINE:

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Unit8:ECommerce

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D2:comparedifferentpaymentsystemsusedbyecommercesystems. The finance department need to know about the different payment systems that will be used by the new e commercesystem.AmeetinghasbeensetupwithyouandtheHeadofFinance. You will need to compare different payment systems used in ecommerce. Different means different type thus debitcardandcreditcardareregardedasasingletypei.e.paymentbycard.Comparisonsmustincludegoodand lessgoodpoints.Adetailedtablecouldbeusedcontainingblocksofcomparativematerial. Paymentsystems:servicesavailablee.g.electroniccheque,PayPal,NoChex,creditordebitcardsservicesavailable e.g.electroniccheque,PayPal,NoChex,creditordebitcards

DEADLINE:

Task6
P6:plananecommercestrategy YouhavebeenaskedbytheBoardofDirectorstopresentanecommercestrategyforthecompany.Theplanshould include ideas for promoting the site, what costs will be involved (actual figures are not required), the security measurestobeputinplaceandhowthesitewillbehosted.Youmustcoverthefollowingpoints: Ecommercestrategy:structureofsite;hosting;promotion;issuese.g.cost,security Structure:customerinterfacee.g.easeofuse,displayofproducts,personaldetailsentry,creditcardentry,other typesofpayment,deliverydetails;image;style Hosting:choiceofISP;inhouseorsubcontracted Promotion:marketinge.g.advertisingthesite,placinginsearchengines;messageboard;chatrooms Costs:setup;maintenance;security;leasing;advertising;deliverystrategy;stafftraining Security:fraudprotection;hackers;viruses

DEADLINE:

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 Thisresourceislicensedforusein[SchoolName] M3:designaninterfaceforanecommercebusiness. ForM3,youwillincludeacustomerinterfacedesignforTrends.Beforeyoudothisitmaybeusefulforyoutolook intoarangeofecommerceinterfaces. Examples:etailerse.g.Amazon.com,ebuyer.co.uk;manufacturerse.g.dell.com;existingretailerse.g.tesco.com, argos.co.uk;consumerlede.g.eBay;serviceproviderse.g.easyjet.co.uk,lastminute.com;financiale.g.esure.com, banks 1. Evaluatethefollowingtwoecommerceinterfacesusingthechecklistprovided: Website1:http://www.onestopphoneshop.co.uk/Examinethehomepageandthenanswerthefollowing questions: Isthereasearchbox YesNo facility? Ifyes,isitclearly YesNo

Unit8:ECommerce

positioned?

Isthereanoptionto browsethroughthe categoryofproducts quickly? Doesthewebsitehave asimplenavigation barwhichissuitably located? Istheshoppingbasket clearlyvisibleoneach page? Doesthehomepage displayspecialoffers andnewarrivals? Isthesizeofthe picturesappropriate? Isthewebpage downloadspeed appropriate? Isthecontentspaced outsuitably? Wasthewebsiteeasy touse? Wouldyoupurchasea phonefromthis website?

YesNo

YesNo

YesNo

YesNo

YesNo YesNo

YesNo YesNo YesNo

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Unit8:ECommerce
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Website2:http://www.carphonewarehouse.com/ Isthereasearchbox facility?

Ifyes,isitclearly positioned?

YesNo YesNo YesNo

Isthereanoptionto browsethroughthe categoryofproducts quickly? Doesthewebsite haveasimple navigationbarwhich issuitablylocated? Istheshopping basketclearlyvisible oneachpage? Doesthehomepage displayspecialoffers andnewarrivals? Isthesizeofthe picturesappropriate? Isthewebpage downloadspeed appropriate? Isthecontentspaced outsuitably? Wasthewebsiteeasy touse? Wouldyoupurchase aphonefromthis website? Whichecommercewebsitewouldyouprefertoshopat? Website1 Website2

YesNo

YesNo

YesNo

YesNo YesNo

YesNo YesNo YesNo

ListthreedesignfeaturesthatmakeyourchosenwebsiteaGoodecommercewebsite. ICTResourcesforSchools2011 Feature1: Feature2: Feature3:

Unit8:ECommerce

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2. NowdesignanecommerceinterfaceforTrends(UsingMacromediaFireworks).Thedesignsmustcoverthe homepage,apageofyourchoiceandacheckoutpage.
Isthereasearchbox facility? Isitinthesameplaceon eachpage? Isthereanoptionto browsethroughthe categoryofproducts quickly? Doesthewebsitehavea simplenavigationbar whichissuitablyand consistentlylocatedon eachpage? Istheshoppingbasket clearlyvisibleoneach page?Isitinthesame place? Doesthehomepage displayspecialoffersand newarrivals? Isthesizeofthepictures appropriate? Isthewebpagedownload speedappropriate? Isthecontentspacedout suitably? Istheinterfaceeasyto use? Isthereuseofconsistent housestyle? Page1:Homepage Page2:Yourchoice Page3:Checkoutpage

DEADLINE:

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Unit8:ECommerce
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Unit8Checklist
Whatyouneedtosubmitforassessment:

Tick P1:reportorpresentationdescribingthetechnologiesrequiredforecommerce P2:presentationexplainingtheimpactofintroducinganecommercesystemtoanorganisation M1:extensiontothepresentationforP2recommendingmethodstopromoteanecommerce system D1:extensiontothepresentationforP2andM1 evaluationoftheuseofecommerceina brickandclickorganisation P3:reportexplainingthepotentialriskstoanorganisationofcommittingtoanecommerce system M2:extensiontothereporttoP3discussionofhowsecurityissuesinecommercecanbe overcome P4:leafletinformingstaffatTrendsaboutthedifferentregulationsgoverningecommerce. P5:reportexaminingthesocialimplicationsofecommerceonsociety D2:tablecomparingdifferentpaymentsystemsusedbyecommercesystems. P6:EcommercestrategyTrends M3:interfacedesignforTrends.

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