New Product Desain ok, good afternoon, thanks for opportunity that was given to me.

I want introduce myself, my name is Surya, Im from advertising company agency that trusted to design the product and plan a marketing campaign for a newest product of mosquito coil from PT. Johnson Indonesia. the concept is to release for this product such as name, color product, packaging and cost. - For name of new product, I name it Quitoless combined from two words Mosquito and Less. I think that name as like as with government purpose to decrease the number of dengue fever. - I used black color to this product. the coil of this product still circle but not in the ring circle. I want circle in the square shape. as already we know a lot of the product that has been exist in Indonesia has their identity, so I want to create new identity for my product.

- The advantage of my product compare from the other is 1. Effective to eradicate mosquito (involved ministry of health and WHO) 2. Smokeless and no smell - The type of package using white paper with square. Its five in one in sealed plastic in. I want high quality package of my product. - For the logo of my product I put logo in front of the over and logo company on the left-side from button. the font is medium size. - I decided cost of product for this project is 1500 and we will sell to customer at 2500.

Marketing Campaign This my plan for marketing campaign. I want this product aim to housewife because in Indonesia mother has the main role of household decision making. For media strategy the advertising budget will be allocated 60% for the TVC that will be broadcasted at drama program. Newspaper, magazine. and radio 10%, free mailing sample 5%, and 5% on other media. I will use Quito, si kotak hitam senjata ampuh ibu membasmi nyamuk for the tag line and Gone..gone Quitos song while simple music played. Dona Agnesia is the Quitos endorser, she will sing the jingle too.

TV Comersial Concept There is one family, one father and two children watching television. while theyre having a good time, suddenly fly around them ready for an attack. theyre scared and screamed. then a hand appear putting Quitoless in the room and make mosquito disappear instantly. miraculous the mosquito has gone, said family. and mother come to the room carry this product. camera close to the mother and mother said our slogan Quito si kotak putih senjata ampuh ibu membasmi nyamuk. and the other of scene with greatest smile mother singing a jingle Gone..gone Quitos.