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Undecided Voters in the West

A Unique, In-Depth Look at the Regions Key Swing Voters
________________________________________________________
Project New Americas Western Undecided Voter Survey offers an unprecedented look at
swing presidential voters in one of the nations key battleground regions. While most
standard polls have only a small percentage of undecided voters, this poll consists of 503
interviews with undecided presidential voters across four statesArizona, Colorado,
Nevada and New Mexicothat came from a total survey of 4,588 voters contacted online.
The result is a far more vivid picture than anything available in the public sphere. The
Western Undecided Voter Survey answers important questions about the demographic
composition of undecided voters in the West, as well as questions about how they will make
their decisions, and what they are looking for in candidates.
1) Western undecided voters are more likely to be women, independent, and
contrary to stereotypesfairly well educated. Compared to the overall
population of likely voters in the West, undecided voters are more likely to be women
(59%) and identify as independent (66%) and moderate (72%). Contrary to
stereotypes that undecided voters are uninformed and uneducated, this group
appears to be roughly in line with the rest of voters in terms of educational
attainment. 83% of undecideds have attended at least some college, compared to
88% of likely voters in each of these states, according to recent PNA polling.

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2) Undecided voters plan to watch the debates, which will be influential in

determining who they vote for. Flying in the face of preconceptions that undecided
voters are disengaged from the political process, 73% of undecided voters said they
plan to watch the debates. 42% said that the debates would be the single biggest
influence in determining their vote. The debates will be even more important among
those voters who say theyre more interested in the election. 76% say they will
definitely vote.

3) Overwhelmingly, undecided voters say theyre looking for a candidate they

can trust. These voters do not believe their families will be better off with one
candidate or the other, and they are hardly concerned at all whether the candidates
agree with them on the issues. When we asked which characteristics were most
important to voters in determining their vote, the highest percentage (nearly 4 in 10)
said Is someone they can trust. The least important characteristic by far is agrees
with you on the issues.

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4) President Obama has a favorability advantage over Mitt Romney. Obama is

viewed favorably by 51% of these voters, and unfavorably by 45%. Mitt Romney is
underwater with a 40-54 favorable-unfavorable rating. On values issues like cares
about people like you and will support the middle class, Obama has a sound
advantage over Romney, as he does on most issues.

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6) The overwhelming majority of undecided voters think Obama will win.

Regardless of how they actually end up voting, 82% of undecided voters think
Obama will win the election. Even 76% of the Republicans who said they are
undecided believe Obama will win.

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Internet Survey Among Undecided Voters in AZ, CO, NM, NV