P a g e |6 OBJECTIVES OF THE STUDY 1. The objective of the research is to study and analyze the awareness level of investors of mutualfunds.

2. To measure the satisfaction level of investors regarding mutual funds. 3. An attempt has been made to measure various variables playing in the minds of investors interms of safety, liquidity, service, returns, and tax saving. 4. To get insight knowledge about mutual funds 5. Understanding the different ratios & portfolios so as to tell the distributors about these terms, bythis, managing the relationship with the distributors 6. To know the mutual funds performance levels in the present market 7. To analyze the comparative study between other leading mutual funds in the present market. 8. To know the awareness of mutual funds among different groups of investors. 9. Finding out ways and means to improve on the services by INDIA INFOLINE LTD

RECOMMENDATIONS AND SUGGESTIONS: Customer education of the salaried class individuals is far below standard. Thus AssetManagement Companys need to create awareness so that the salaried class people becomethe prospective customer of the future.

Early and mid earners bring most of the business for the Asset ManagementCompanys. Asset Management Companys thus needed to educate and develop schemes for the persons who are at the late earning or retirement stage to gain the market share. Returns record must be focused by the sales executives while explaining the schemesto the customer. Pointing out the brand name of the company repeatedly may not too fruitful. The target market of salaried class individual has a lot of scope to gain business, asthey are more fascinated to Mutual Funds than the self employed. Schemes with high equity level need to be targeted towards self employed and professionals as they require high returns and are ready to bear risk. Salary class individuals are risk averse and thus they must be assured of theadvantage of risk diversification in Mutual Funds. There should be given more time & concentration on the Tier-3 distributors. The resolution of the queries should be fast enough to satisfy the distributors Time to time presentation/training classes about the products should be there. There should be more number of Relationship Managers in different Regions becauseone RM can handle a maximum of 125 distributors efficiently and also to cover untappedmarket. Regular activities like canopy should be done so as to get more interaction with thedistributors. Regular session should be organized on the handling of the india infoline software soas to resolve the account statement problem.

All the persons who have cleared the AMFI exam should be empanelled with MutualFund so as to be largest distributor base