BROADCA8TER8'

MANUAL
Southeast Asia Initiative
on Tobacco Tax (SITT)
Dear Friends in Media:
This broadcasters manual on the Sin Tax Bill currently pending in the Philip-
pine Congress has been produced to disseminate facts, facilitate discussion,
and gather support for the proposed legislation.
The World Health Organization has long established that the single most
effective intervention to curb tobacco consumption is to impose substantial
and signifcant taxes on tobacco products. This will raise prices to the point
that it will discourage frst time users from ever picking up the habit of smok-
ing. At the same time, it will encourage current smokers to fnally quit the
dangers of tobacco use.
On top of the health dividends, the proposed Sin Tax will also boost the rev-
enues of government, providing more resources for healthcare programs.
This Broadcasters Manual, published with the support of the
World Health Organization Western Pacihc Regional Ofhce
{WHO-WPRO}, provides talking points and outlines to guide radio and TV
commentary. They may be used and followed in the order in which the cards
are packaged, or they may be referenced in any - or in no particular - order.
Ultimately, Sin Tax is an Anti-Cancer Tax, as the Manual establishes.
We thank you for your support in disseminating the truth about this important
piece of legislation, and about the harmful effects of tobacco use in general.
Southeast Asia Tobacco Control Alliance
Working together for evidence-based tobacco control measures in Southeast Asia
Thakolsuk Apartment Room 2A-B, 115 Thoddamri Road, Nakornchaisri, Dusit, Bangkok 10300, Thailand
Telefax: +662 241 0082 | www.seatca.org | email: info@seatca.org
Sources:
Material for this Broadcasters Manual
were drawn from:
Eriksen, Mackay, Ross, The Tobacco At-
las, Fourth edition, "How many servings of
rice can a pack of Marlboro Buy? p. 47
Hidden dangers poster: http://www.hlthss.
gov.nt.ca/pdf/posters_and_fyers/tobac-
co/2002/english/hidden_danger_poster.pdf
Smokers Body: Cancer Council Australia
website: http://www.cancerwa.asn.au/
SEATCA Southeast Asia Initiative on
Tobacco Tax Paper on Affordability and
mpact on Consumption and Revenue:
Philippines, p. 2-3, 5
SEATCA ASEAN Tobacco Tax Report
Card, p. 23
SEATCA, The ASEAN Tobacco Control
Report Card, June 2012, p. 3, 5
Ang bawat yosi ay naglalaman ng 70
carcinogen' o kemikal na nagdudulot
ng Kanser
Ang yosi at ang usok nito ay may 4,000 na ke-
mikal tulad na lamang ng:
Formaldehyde o formaline - ginagamit
pang embalsamo
Carbon Monoxide - galing sa usok ng
mga sasakyan. Ito ang binubuga ng tam-
butso
Acetone - pang alis ng nailpolish
Lead - pangunahing nilalaman ng baterya
ng kotse
Ammonia - nilalagay sa sigarilyo dahil tu-
mutulong itong ma addict ka sa nicotine
Butane - nilalaman ng gasolina
Ang sigarilyo
ay Lason
The Sin Tax Bill is supported by the Philippine College of
Physicians, the Philippine College of Chest Physicians, the
Philippine Cancer Society, Inc., the Framework Convention
on Tobacco Control Alliance Philippines, the Philippine So-
ciety of Gastroenterology, HealthJustice and the DOH.
Ang paninigarilyo ay ang pangunahing sanhi ng Kanser sa
baga. Ito rin ay maaring maging dahilan ng paglaganap ng
iba pang uri ng kanser sa larynx, lalamunan, esophagus, ti-
yan, pancreas, colon, at anus.
Sa Pilipinas, ang top cancer killers ay: kanser sa baga, suso,
cervix, liver, colon and rectum, prostate, tiyan, bibig o oral
cavity, ovary and leukemia.
10 - Dami ng Pinoy na namamatay kada-
oras dulot ng paninigarilyo
200,000 - Dami ng Pinoy na
maaring magkaroon ng smoking relat-
ed diseases sa kanilang productive
years kada taon, ayon sa WHO
23 - cups o order ng kanin na
mabibili sa halagang katumbas ng
isang pakete ng Marlboro
140,000 hanggang sa 1.13
milyon - dami ng buhay na maaring mail-
igtas, kung maisa-batas ang Sin Tax Bill.
By the Numbers
The Sin Tax Bill is supported
by the Philippine College of
Physicians, the Philippine
College of Chest Physicians,
the Philippine Cancer Society,
Inc., the Framework Con-
vention on Tobacco Control
Alliance Philippines, the
Philippine Society of Gastro-
enterology, HealthJustice, and
the DOH.
8ino ang nagsabing
nakamamatay ang
paninigarilyo? Halos
lahat lang naman ng
bansa sa mundo.
The Philippine Senate ratifed the WHO Framework Convention on Tobacco Control
(FCTC) in 2005. This treaty has been ratifed by 176 other Parties.
The treaty recognizes the tobacco epidemic as a global problem with serious conse-
quences for public health. The world, in effect, has offcially recognized and endorsed
the scientifc evidence that has unequivocally established that tobacco consumption and
exposure to tobacco smoke cause death, disease and disability.
The WHO FCTC also recognizes that cigarettes are highly engineered to create and
maintain dependence and that tobacco exposure has adverse health and development
conditions for women and children, especially for girls.
$0.86
$1.29
$1.46
$1.94
$1.99
$2.29
$2.71
$5.51
$5.54
$6.95
$7.43
$7.74
$10.69
$11.30
$0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 $12
Philippines
China
Lao People's Democratic Republic
Mongolia
Viet Nam
Brunei Darussalam
Japan
Samoa
Malaysia
New Zealand
Tonga
Australia
Vanuatu
Singapore
Cheapest brand
Most sold brand
Mura sa tindahan, kaya mahal sa lipunan: Higit na mas mura ang siga-
rilyo sa Pilipinas, kung ihahambing sa presyo sa ibang bansa, kung kaya maram-
ing kabataan at maralita ang nalululon sa paninigarilyo.
Source: WHO (2011)
Magkano ang ginagastos ng bayan sa health care ng dahil sa pagyoyosi?
P188 BLLON
ang ginagastos ng Pilipinas taun-taon sa panggagamot ng kanser, heart
attack, stroke, at chronic obstructive pulmonary disease mga sakit na
dulot ng paninigarilyo at usok ng sigarilyo.
Every 10 percent increase in
the price of cigarettes results
in a 7 percent decline in youth
smoking, and a 4 percent de-
cline in overall smoking - WHO
This is not
]ust a 8in Tax.
This is an
Anti-Cancer Tax '
Department
of Health
Every 10 percent increase in the
price of cigarettes results in a 7
percent decline in youth smok-
ing, and a 4 percent decline in
overall smoking - WHO
The Philippines is one of
the largest tobacco con-
suming countries in the
Western Pacihc region and
in the world.
The country has seen little
change in its smoking prevalence
rates over the past 15 years
There is high tobacco use among
the youth, and rising tobacco use
among women and girls the
highest in Southeast Asia, in fact.
Sa buong mundo, pang siyam ang Pilipi-
nas sa dami ng male adult smokers(47.7
porsiyento). Base sa 2009 Global Adult
Tobacco Survey (GATS), humigit ku-
mulang na 17.3 milyong pinoy, na may
edad na 15 pataas ay naninigarilyo. Sa
kababaihan, ay pang 16th tayo sa buong
mundo, at pinakamataas sa Southeast
Asia.
Ang Kanser sa baga ang leading form
ng kanser sa ating bansa, dahil na rin sa
mataas na smoking rates, lalong lalo na
sa mga kalalakihan.
Mga kalahati sa kabuuang populasyon
ng kalalkihan sa Pilipinas ay naninigari-
lyo.
Marami sa ating mga kababaihan ay
maari ring mag-develop ng Kanser sa
baga dulot ng second hand smoke.
Leaving things unchanged will leave many children orphaned
and will have a negative effect on our economic develop-
ment.
Inaction will also cost the Philippines billions of pesos for
health care, chemotherapy and palliative care.
A ma]or lung cancer epidemic could emerge, and
deplete our resources for universal health care.
A study in 2008 showed that 11 percent of all deaths in the
Philippines were attributed to cancer.
We expect the deaths from cancers to increase. If we do not
act now, this could become a full blown epidemic of early
death for our workforce.
Eh kung wala tayong gawin?
Kapag may Sin Tax, tataas
ang presyo ng mga produk-
tong pambisyo.
Dahil dito:
Mababawasan ang dami ng umiinom
at naninigarilyo, lalo na sa hanay ng
kabataan at mga mahihirap
Mababawasan ang kanser at ibang
sakit na dulot ng mga bisyo
KA8ABAY nito:
Madadagdagan ang buwis na mapu-
punta sa kaban ng gobyerno
Makakatipid ang gobyerno at lipunan sa
mga gastusing panggamot sa sakit na
dulot ng paninigarilyo
8a pananliksik ng WHO at World Bank,
ang 8in Tax ang pinakamainam na paraan
upang bumaba ang bilang ng mga umi-
inom at naninigarilyo, habang dinadagda-
gan ang kaban ng gobyerno.
Every 10 percent increase in
the price of cigarettes results
in a 7 percent decline in youth
smoking, and a 4 percent de-
cline in overall smoking - WHO
8in Tax: Di lamang
para sa kapakanan
ng mga nagyo-yosi'
Smokers are not the only ones at risk of
cancer.
Second-hand smoke is a carcinogen.
According to the WHO, half of all Fili-
pino women and children are exposed
to second hand smoke.
Many women develop cancer not be-
cause they smoke but because they
live with smokers.
Every 10 percent increase in
the price of cigarettes results
in a 7 percent decline in youth
smoking, and a 4 percent de-
cline in overall smoking - WHO
Ang 8in Tax ay
para sa Kabataan
Every 10 percent in-
crease in the price of
cigarettes results in
a 7 percent decline
in youth smoking,
and a 4 percent
decline in overall
smoking - WHO
There is a high prevalence
of smoking among the Fili-
pino youth. More than 1 in 4
Filipino students between the
ages 13-15 are smokers.
17.5% are girls and 28.3%
are boys aged 13-15 years.
The most important group of benefciaries of the sin
tax law will be children and youth who will not start
smoking and will be protected from second hand
smoke of adults.
The tobacco industry wants to hook young people
with addictive nicotine early. Thats why a vote in
favor of sin tax is a vote for Filipino children.
Ang Sin Tax ay para sa
kapakanan ng mahihirap
Sila ang sadyang target ng mga
naglalako ng sigarilyo o tobacco
industry.
Sa isang developing country tu-
lad ng Pilipinas, ang mahirap ang
pinakamalaking hanay ng lipunan.
Dahil mas mababa ang antas ng
kanilang edukasyon, mas madali
rin silang malinlang at mahikayat
na manigarilyo, dulot ng mga paka-
na ng tobacco industry .
Every 10 percent increase in the price of cigarettes
results in a 7 percent decline in youth smoking, and a
4 percent decline in overall smoking - WHO
Invite your family, friends who were former smokers to
make testimonies on the hazards of smoking and its ef-
fects to their health
Talk to your family, friends and immediate community
about the hazards of smoking and the present status of
implementation of anti smoking ordinance/resolutions
Mobilize socio-civic organizations, advocates for chil-
drens health, public health
Mobilize cancer support and survivor groups to speak
up in support of the sin tax law as an anti-cancer law
Know your Sin Tax Bill by heart, this will boost conf-
dence in your advocacy efforts
Take every opportunity to advocate the Sin Tax Bill
Live a healthy lifestyle, stop smoking
The Sin Tax Bill needs your support
Here are 7 Ways to Help
What do we want in a
8in Tax Law?
A true 8in Tax effort should support the
twin goals of:
(1) deterring our countrymen especially the
youth and the poor from smoking and drinking
alcohol, thus protecting them from the lifetime
consequences of smoking and alcohol abuse;
and
(2) fnancing a universal health care program
to improve accessibility to quality health care.
The Sin Tax Bill is supported by the
Philippine College of Physicians, the
Philippine College of Chest Physi-
cians, the Philippine Cancer Society,
Inc., the Framework Convention on
Tobacco Control Alliance Philippines,
the Philippine Society of Gastroenter-
ology, HealthJustice, and the DOH.
8in Tax will save lives if...
...it is crafted for the long term
nstead of indexing the tax rate to infation,
the Sin Tax should adopt the nominal GDP
for index. This will ensure that tobacco and
alcohol products will not become more af-
fordable as income rises over time.
...it is more helpful to farmers
a substantial percentage
of excise taxes on tobacco
should be allocated to
programs to help tobacco
farmers shift to alternative
crops and livelihoods other
than tobacco. It should also
put in place programs to
help prevent job losses, and/or provide as-
sistance to displaced works.
...it strengthens Universal Health Care
The Sin Tax should provide for:
Expansion of the National Health Insur-
ance Program (NHIP) enrollment and
beneft delivery.
Upgrading of health-care facilities, thus
improving access to quality health care
services.
Public health programs to include
research and development to achieve
Millennium Development Goals, includ-
ing addressing non- communicable
diseases/lifestyle diseases