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Esri Business Analyst Online

SM

Report Reference Guide

Table of Contents

Introduction

About Business Analyst Online.............................................. 1

Current-Year/Five-Year Forecast Demographic Updates... 2
How to Order

Get Started with Business Analyst Online............................ 3

Basic and Premium Subscriptions.......................................... 4

Market Potential






Electronics and Internet Market Potential.......................... 39


Financial Investments Market Potential.............................. 40
Health and Beauty Market Potential.....................................41
Pets and Products Market Potential.................................... 42
Restaurant Market Potential................................................. 43
Retail Market Potential........................................................... 44
Sports and Leisure Market Potential................................... 45

Demographics

















Market Profile............................................................................ 9
Demographic and Income Profile.........................................10
Demographic and Income Comparison Profile..................11
19902000 Comparison Profile.............................................12
Age 50+ Profile........................................................................13
Age by Income Profile.............................................................14
Age by Sex by Race Profile.....................................................15
Age by Sex Profile...................................................................16
Census 2000 Detailed Race Profile.......................................17
Census 2000 Summary Profile...............................................18
Detailed Age Profile................................................................19
Detailed Income Profile......................................................... 20
Disposable Income Profile.................................................... 21
Executive Summary................................................................ 22
Graphic Profile........................................................................ 23
Housing Profile........................................................................ 24
Net Worth Profile.................................................................... 25
Tapestry Segmentation Area Profile.................................... 26

Consumer Spending

Automotive Aftermarket Expenditures............................... 29





Business Data Reports



Business Summary................................................................. 49


Major Shopping Center Locator.......................................... 50


Retail MarketPlace Profile.......................................................51
Traffic Count Profile................................................................ 52

Maps
Site Maps and Satellite Imagery

Site Details Map...................................................................... 55

Site Map................................................................................... 56

Site Map with Satellite Imagery............................................ 57
Other Maps

Major Shopping Center Map................................................ 58

Traffic Count Map................................................................... 59

Traffic Count MapClose Up.............................................. 60

Dominant Tapestry Site Map.................................................61

Related Products

Business Analyst Online API................................................. 62

Business Analyst Desktop..................................................... 63


Business Analyst Server......................................................... 64

Financial Expenditures.......................................................... 30
House and Home Expenditures............................................31
Household Budget Expenditures........................................ 32
Medical Expenditures............................................................ 33
Recreation Expenditures....................................................... 34
Retail Goods and Services Expenditures........................... 35

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and/or DFARS 227.7202 (Computer Software), as applicable. Contractor/Manufacturer is Esri, 380 New York
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This reference guide provides a comprehensive overview of the


data variables used in the reports and maps available through
Esri Business Analyst Online . It also includes information
about the subscription options available and whats included in
each subscription.

Dominant Tapestry Site Map

Sample

SM

Latitude: 45.68019
Longitude: -111.04589

680 W Mendenhall St, Bozeman, MT 59715-3453


Ring: 1, 3, 5 Miles

About Business
Analyst Online
Business Analyst Online uses over 3,000 variables for
demographic, consumer spending, business, and traffic data.
These data variables can be analyzed in a geographic context
as granular as block groups, census tracts, or ZIP Codes.
An interactive, color-coded imagery or street map service is
the backdrop for your analysis. You can quickly zoom in to your
area of interest to instantly visualize data that helps you
Identify locations of existing customers or sites.
Find new customers based on the characteristics of your
most profitable existing customers.
Analyze market areas to show the proximity of your stores
to those of your competitors and discover opportunities for
new store locations or store consolidations.
Use the built-in Microsoft Bing business search to explore
businesses you can target for your products
and services and add the locations directly to
your map.
Compare prospective sites you are
considering for a new business location by
generating comparison reports based on
hundreds of variables.

Retail MarketPlace Prole

Source: ESRI
2010 ESRI

Sample

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Summary Demographics
2010 Population
2010 Households
2010 Median Disposable Income
2010 Per Capita Income
Industry Summary
Total Retail Trade and Food & Drink (NAICS 44-45, 722)
Total Retail Trade (NAICS 44-45)
Total Food & Drink (NAICS 722)

6/14/2010

Page 1 of 2

Latitude: 41.8805
Longitude: -87.63715

39,102
21,125
$62,128
$60,674
Demand
(Retail Potential)
$877,868,294
$740,080,956
$137,787,338

Supply
(Retail Sales)
$3,596,418,003
$2,607,749,605
$988,668,398

Retail Gap
$-2,718,549,709
$-1,867,668,649
$-850,881,060

Leakage/Surplus
Factor
-60.8
-55.8
-75.5

Number of
Businesses
2,755
1,747
1,008

Demand
(Retail Potential)
$180,785,806
$160,554,822
$10,161,189
$10,069,795

Supply
(Retail Sales)
$128,359,772
$84,390,381
$40,284,794
$3,684,597

Retail Gap
$52,426,034
$76,164,441
$-30,123,605
$6,385,198

Leakage/Surplus
Factor
17.0
31.1
-59.7
46.4

Number of
Businesses
26
10
13
3

Furniture & Home Furnishings Stores (NAICS 442)


Furniture Stores (NAICS 4421)
Home Furnishings Stores (NAICS 4422)

$25,181,783
$15,161,165
$10,020,618

$74,889,311
$29,933,438
$44,955,873

$-49,707,528
$-14,772,273
$-34,935,255

-49.7
-32.8
-63.5

113
53
60

Electronics & Appliance Stores (NAICS 443/NAICS 4431)

$21,143,554

$225,702,930

$-204,559,376

-82.9

259

Bldg Materials, Garden Equip. & Supply Stores (NAICS 444)


Building Material and Supplies Dealers (NAICS 4441)
Lawn and Garden Equipment and Supplies Stores (NAICS 4442)

$26,991,982
$25,698,562
$1,293,420

$78,377,941
$78,104,387
$273,554

$-51,385,959
$-52,405,825
$1,019,866

-48.8
-50.5
65.1

55
53
2

$141,722,220
$125,913,260
$5,641,108
$10,167,852

$317,485,773
$278,700,133
$19,942,316
$18,843,324

$-175,763,553
$-152,786,873
$-14,301,208
$-8,675,472

-38.3
-37.8
-55.9
-29.9

149
77
54
18
102

Industry Group
Motor Vehicle & Parts Dealers (NAICS 441)
Automobile Dealers (NAICS 4411)
Other Motor Vehicle Dealers (NAICS 4412)
Auto Parts, Accessories, and Tire Stores (NAICS 4413)

Food & Beverage Stores (NAICS 445)


Grocery Stores (NAICS 4451)
Specialty Food Stores (NAICS 4452)
Beer, Wine, and Liquor Stores (NAICS 4453)
Health & Personal Care Stores (NAICS 446/NAICS 4461)

$28,314,104

$75,681,007

$-47,366,903

-45.5

$106,545,381

$347,121,176

$-240,575,795

-53.0

25

Clothing and Clothing Accessories Stores (NAICS 448)


Clothing Stores (NAICS 4481)
Shoe Stores (NAICS 4482)
Jewelry, Luggage, and Leather Goods Stores (NAICS 4483)

$38,817,976
$29,284,223
$4,644,820
$4,888,933

$183,183,072
$115,141,091
$12,791,715
$55,250,266

$-144,365,096
$-85,856,868
$-8,146,895
$-50,361,333

-65.0
-59.4
-46.7
-83.7

415
143
28
244

Sporting Goods, Hobby, Book, and Music Stores (NAICS 451)


Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511)
Book, Periodical, and Music Stores (NAICS 4512)

$11,412,997
$6,122,195
$5,290,802

$86,218,229
$16,507,817
$69,710,412

$-74,805,232
$-10,385,622
$-64,419,610

-76.6
-45.9
-85.9

133
56
77

Gasoline Stations (NAICS 447/4471)

Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent
by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure
of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the
trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference
between Retail Potential and Retail Sales. ESRI uses the North American Industry Classication System (NAICS) to classify businesses by their primary type of economic activity.
Retail establishments are classied into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector.
Source: ESRI and infoUSA

2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

Page 1 of 3

esri.com/buybao

Current-Year/Five-Year Forecast Demographic Updates

Esri has a team of demographers, statisticians, and economists


who use a wide variety of public and private data sources
to develop a uniquely accurate and detailed picture of local
population, economic, housing, and business characteristics.
Using geographic information system (GIS) tools and our strong
demographic estimating experience, Esri captures the effects of
significant events that occur between decennial censuses.

2014

The data is delivered at 11 different levels of geography, from


national levels all the way down to block groups:
National
States
Core-based statistical areas (CBSA)
Counties
Census tracts
Places
County subdivisions
ZIP Codes
Congressional districts
Designated market areas (DMA)

2009

Block groups
Esri produces 15,000 variables, creating an incredibly detailed
picture of the U.S. population. Forecasts are prepared initially for
counties and block groups. From the county database, forecasts
are aggregated to higher levels (such as CBSAs and states). From
the block group database, forecasts are retrieved for census
tracts; places; county subdivisions; ZIP Codes; congressional
districts for the 111th Congress; DMAs; or any user-defined site,
circle, or polygon.

Accurate and Reliable Data


Esri improves on publicly available data by providing the
current-year data and extending the coverage (summaries from
11different levels of geography). Compared to other private
sources of demographic data, Esri provides a proven track record
of accuracy and agility. Esri publishes the results of all tests of
accuracy on its Web site. As an example of Esris agility, it was the
first to capture the effects of the 2005 hurricane season at the
block group level and the first to identify the beginning of the
bursting housing bubble and subprime mortgage crisis a full two
years before the market collapsed (as evidenced by the annual
trends white paper, available on Esris Web site). Current-year
variables ensure that analysts and the public alike can conduct
their research with the most accurate information available, which
is especially critical in fast-changing areas.

esri.com/buybao

Esris Data Development Team


Led by chief demographer Lynn Wombold, Esris data
development team has a 35-year history of excellence in market
intelligence. The combined expertise of the teams economists,
statisticians, demographers, geographers, and analysts totals
nearly a century of data and segmentation development
experience. The team has crafted data methodologies, such as the
demographic update, segmentation, the Diversity Index, and the
Retail MarketPlace database, that are now industry benchmarks.

Get Started with Business Analyst Online

There are three easy ways to get started:


Site Map

Purchase individual reports and maps as a guest user


without a subscription.
Purchase an annual Basic Subscription for $995 that provides
unlimited access to 17 reports and maps.

Sample

Latitude: 39.71907
Longitude: -105.14113

201 Wright St, Lakewood, CO 80228-1411


Drive Time: 3, 5, 7 Minutes

Purchase an annual Premium Subscription for $2,500 that


provides unlimited access to 35 reports and maps.
Reports and maps are e-mailed within minutes directly to your
in-box as a PDF document or Microsoft Excel spreadsheet.

Demographic and Income Prole

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Latitude: 41.8805
Longitude: -87.63715

Summary

2000

Population

Households

2010

Average Household Size

45,534

50,151

4,534

7,223

7,843

24,338

1.56

Owner Occupied HUs

Renter Occupied HUs

Trends: 2010-2015 Annual Rate

12,162

34.0

35.7

Area

0.27%

0.78%

Families

1.66%

0.07%

2.15%

Median Household Income

Households by Income
< $15,000

$15,000 - $24,999

Number
1,688

11.6%

793

$25,000 - $34,999

5.4%

943

$35,000 - $49,999

6.5%

2,151

$50,000 - $74,999

14.7%

2,679

$75,000 - $99,999

$100,000 - $149,999

$150,000 - $199,000

$200,000+

980

6.7%

Per Capita Income

$49,927

7.5%

$87,546

Number

0-4

12.6%

16.6%

$65,379

Population by Age

18.4%

1,845

2,419

1,100

Median Household Income

Average Household Income

2000

10 - 14

374

15 - 19

45 - 54

9.6%

33.7%

13.7%
3.4%

75 - 84

405

85+

20.5%

879

1,872

7.2%

97

Race and Ethnicity

Number

White Alone

16,948

Black Alone

American Indian Alone

Asian Alone

Pacic Islander Alone

Some Other Race Alone

Two or More Races

Hispanic Origin (Any Race)

5,519
50

2,519
24

523

579

1,603

3.3%

4.1%

9.3%

4,834

19.9%

4,178

17.2%

4,487

18.4%

2,481

10.2%

2,379

9.8%

2000

2010

1,459

1,185

877

1.9%

1,894

4.2%

4,282

9.4%

12,622

27.7%

8,051

17.7%

6,617

14.5%

4,961

10.9%

2,110

4.6%

4,938

10.8%

2.0%

2.2%

19.6%

13.6%

26.1%

12.6%

3,192

Number

3.2%

9,413

6.1%

5,247

3,640

6,983

2.2%

Number

9.6%

2.1%

2.9%

6.2%

3,381

Percent

21.1%

0.1%

Percent
5.1%

552

787

$69,932

Percent

0.2%

1,363

1,659

$60,584

11.9%

2010 ESRI

3.3%

1,989

4.0%

4,406

8.8%

28.1%

7,883

15.7%

7,141

14.2%

5,733

11.4%

3,102

6.2%

Number

20.7%

9,661

19.3%

5,958

11.9%

150
60

1,692

1,332

4,863

0.3%

0.1%

3.7%

2.9%

10.7%

2.7%

582

205
78

2,273

1,653

6,532

Page 1 of 1

2.1%

14,108

30,323

6/14/2010

Percent

Percent
61.4%

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

2.4%

1,039

1,345

1.1%
2010

2015

1,636

2.5%

489

27,950

2015

$125,374

1,150

64.8%

2.36%

Number

$100,632

1.5%

0.4%

0.82%

$81,441

1,021

3,573

55 - 64

7.9%

801

991

Number

4.2%

2,502

8,822

5,364

65 - 74

1,912

Percent

2,271

1.7%

1.4%

1,093

20 - 24

25 - 34

35 - 44

Number

Percent
2.9%

432

0.64%

2.76%

2010

$108,629

747

5-9

Percent

0.76%

0.32%

4.32%

2000

35.8

National

0.27%

1.95%

13,278

State

1.95%

Owner HHs

1.68

13,530

12,176

Population

Households

26,808

1.66

6,905

7,950

Median Age

2015

26,162

14,855

Families

1.2%
2015

Percent
60.5%
0.4%

0.2%

4.5%

3.3%

13.0%

Data Note: Income is expressed in current dollars.


Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

Page 1 of 2

Purchase an annual subscription or


reports and maps individually.
Call 1-800-447-9778.
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Basic and Premium Subscriptions

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and Day Pass*

Premium
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Individual Report

Basic$995 Annually
Day Pass$149

$2,500 Annually

Listed Below

$70

Business Summary

Add-on Available

$50

Major Shopping Center Locator

Add-on Available

Add-on Available

$60

Major Shopping Center Map

Add-on Available

Add-on Available

$50

Retail MarketPlace Profile

Add-on Available

$75

19902000 Comparison Profile

Free

Age 50+ Profile

$50

Age by Income Profile

$50

Age by Sex Profile

$50

Age by Sex by Race Profile

$50

Census 2000 Detailed Race Profile

Free

Census 2000 Summary Profile

Free

Demographic and Income Profile

$50

Demographic and Income Comparison Profile

$50

Detailed Age Profile

$50

Detailed Income Profile

$50

Disposable Income Profile

$50

Executive Summary

$50

Graphic Profile

$50

Housing Profile

$50

Market Profile

$50

$50

$50

$50

Business Data
Business Locator

Demographics

Net Worth Profile


Quarterly Demographic Profile
Tapestry Segmentation Area Profile
* Add-on packages are not available for the Day Pass.

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Individual Report

Automotive Aftermarket Expenditures

Add-on Available

$50

Financial Expenditures

Add-on Available

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House and Home Expenditures

Add-on Available

$50

Household Budget Expenditures

Add-on Available

$50

Medical Expenditures

Add-on Available

$50

Recreation Expenditures

Add-on Available

$50

$50

Electronics and Internet Market Potential

Add-on Available

Add-on Available

$75

Financial Investments Market Potential

Add-on Available

Add-on Available

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Health and Beauty Market Potential

Add-on Available

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Pets and Products Market Potential

Add-on Available

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$75

Restaurant Market Potential

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Add-on Available

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Retail Market Potential

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Sports and Leisure Market Potential

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$50

Site Details Map

$25

Site Map

Free

Site Map with Satellite Imagery

$25

$60

Traffic Count Map

Add-on Available

$50

Traffic Count MapClose Up

Add-on Available

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Consumer Spending

Retail Goods and Services Expenditures

Market Potential

Geographic Maps and Aerial Imagery


Dominant Tapestry Segment Map

Traffic
Traffic Count Profile

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Business Analyst Online


Demographics

Demographics

Market

Improve forecasting and business planning by analyzing


trends and changes with demographic reports based on Esris
current-year estimates and five-year projected data.
n Market ProfileMost Popular Report
n Demographic and Income ProfileVery Popular Report

Proposed Location
Latitude:

n Age by Sex by Race Profile


n Age by Sex Profile
n Census 2000 Detailed Race Profile

2009 Housing Units


Owner Occupied Housing Units
Renter Occupied Housing Units
Housing Units
2000Vacant
Housing
Units
2014 Housing Units
Owner
Occupied Housing
Owner Occupied Housing Units
Renter
Occupied
Housing
Renter Occupied
Housing
Units
Vacant Housing Units

n Census 2000 Summary Profile

Radius: 1.5 Miles

75,914
4,767
102,755
113,897
2.08%

Units
Units

75,914
Chicago, IL 60606-4006
4,767
Radius: 4 Miles
102,755
516,754
19,825
113,897
549,079
2.08%
561,203
100 S Wacker Dr,

Demographics

Vacant Housing Units


2009
Housing Units
Median Household Income
Owner
2000 Occupied Housing Units
2009 Occupied Housing Units
Renter
2014
Vacant
Housing
Units
Median
Home
Value
2000
2014
Housing
Units 2010
2000 2009
Owner
26,162
45,534 Units
2014 Occupied Housing
Per
Capita Income
14,855
24,338
Renter
Occupied Housing
Units
4,534 2000
7,223
Vacant
2009 Housing Units

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Summary

Population

Households
Families

Average Household Size

1.56

2014
6,905
Median Age
7,950 2000
Median
Household
34.0 2009
2000
2014

Owner Occupied HUs

Renter Occupied HUs


Median Age

Trends: 2010-2015 Annual Rate

n Net Worth Profile

Population

n Tapestry Segmentation Area Profile

Owner HHs

Households
Families

Median Household Income

Households by Income
< $15,000

$15,000 - $24,999

$25,000 - $34,999

$35,000 - $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 - $149,999

$150,000 - $199,000

$200,000+

Median Household Income

Average Household Income


Per Capita Income

255,621
19,871
30.2%
2.69
59.1%
10.7%
1.69%
283,698
31.0%
55.6%
13.4%
48,778
293,534
33.6%
31.0%
54.0%
54.9%
14.1%

799,873
33.3%
58.0%
8.8%
838,342
33.1%
54.8%
12.1%
849,643
32.6%
54.1%
13.3%

2.67

Sample

26,808

$49,048
7,843
$59,665
$62,456

1.68

13,530

13,27834.5
35.836.0

0-4

15 - 19

$87,546

36.0

State

$108,629

$49,927

$42,871

$20,732
$26,274
$27,756

31.1
32.0

30.1
30.7

255,621
30.2%
59.1%
10.7%
283,698
31.0%
55.6%
13.4%
293,534
31.0%
54.9%
14.1%

National

$125,374

$60,584

$69,932

747

2.9%

1,459

3.2%

1,636

3.3%

374

1.4%

877

1.9%

1,039

2.1%

4.2%

2,502

9.6%

8,822

35 - 44

33.7%

5,364

45 - 54

20.5%

3,573

55 - 64

13.7%

1,872

2009
879 ESRI

65 - 74

75 - 84

405

85+

97

Race and Ethnicity

Number

White Alone

16,948

Black Alone

American Indian Alone

Asian Alone

Pacic Islander Alone

Some Other Race Alone

Two or More Races

Hispanic Origin (Any Race)

5,519
50

2,519
24

523

579

1,603

4.2%

9.4%

27.7%

8,051

17.7%

6,617

7.2%

4,961

1.5%

1,150

Percent

Number

21.1%

14.5%

1,989

4.0%

4,406

8.8%

14,108

28.1%

7,883

15.7%

7,141

14.2%

10.9%

5,733

11.4%

2.5%

1,345

Percent

Number

9,413

20.7%

9,661

19.3%

4,938

10.8%

5,958

11.9%

Business Analyst
Online. Order at www.esri.com/bao or call 800-292-2224
3.4% On-demand
2,110reports and
4.6%maps from
3,102
6.2%

0.4%
2000

1,894

4,282

12,622

64.8%
0.2%

9.6%

0.1%

2.0%

2.2%

6.1%

489

27,950

1.1%
2010

150
60

1,692

1,332

4,863

61.4%
0.3%

0.1%

3.7%

2.9%

10.7%

2.7%

582

30,323
205
78

2,273

1,653

6,532

1.2%
2015

Percent
60.5%
0.4%

0.2%

4.5%

3.3%

13.0%

Data Note: Income is expressed in current dollars.


Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

n Included with Basic and Premium Subscriptions

esri.com/buybao

$157,593
$221,468
$241,557

228,486
2.17
245,566
2.15
252,181
2.14
0.53%
100,531
3.25
104,314
3.24
104,483
3.25
0.03%

$56,538
$42,847
32.1
30.9
$75,288
$58,813
1.95% 2009
0.27%
0.76%
Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households.
2014
$75,957
$62,665
1.95%
0.27%
0.78%
Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received
by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding.
1.66%
0.07%
0.64%
Median
Home
Value
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.
2.15%
0.32%
0.82%
2000
$243,136
$224,546
4.32%
2.76%
2.36%
2009
$343,765
$311,868
2000
2010
2015
2000
2010
2015
$376,262
$343,943
Number
Percent 2014Number
Percent
Number
Percent
1,688
11.6%
1,912
7.9%
1,363
5.1%
Per Capita Income
Online. Order at2.1%
www.esri.com/bao or call 800-292-2224
5/05/2009
Page 1 of 8
7932009 ESRI 5.4% On-demand reports
3.3%Business Analyst552
2000 801 and maps from
$49,048
$32,039
943
6.5%
991
4.1%
787
2.9%
2009 2,271
$59,665
$40,288
2,151
14.7%
9.3%
1,659
6.2%
$62,456
$42,871
2,679
18.4% 2014 4,834
19.9%
5,247
19.6%
1,845
12.6%
17.2%
3,640
13.6%
Median
Age 4,178
2,419
16.6%
18.4%
6,983
26.1%
2000 4,487
34.5
31.1
1,100
7.5%
2,481
10.2%
3,381
12.6%
36.0
32.0
980
6.7% 2009 2,379
9.8%
3,192
11.9%
2014 $81,441
36.0
32.1
$65,379
$100,632
Area

1,093

20 - 24

25 - 34

$37,749
$51,385
$54,451

Ra

516,754
19,825
549,079
561,203
0.44%

Source:
2000 Census
of Population
and 2.4%
Housing. ESRI forecasts for 2009 and 2014.
432 U.S. Bureau
1.7% of the Census,
1,021
2.2%
1,185

5-9

10 - 14

n Included with Premium Subscription Only

12.5%
65,916
35.1%
$42,847
$58,813
50.2%
$62,665
14.7%
$224,546
73,099
$311,868
35.8%
$343,943
49.8%
$32,039
14.4%
$40,288

100

Chicago,

Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by to
2010
2015
Persons2000
in families include the householder
and persons related
to the householder by birth, marriage, or adoption. Per Capita Income represents the
Number
Number
Percent by total
Number
by
all personsPercent
aged 15 years
and over divided
population.Percent
Detail may not sum to totals due to rounding.

Population by Age

2010 ESRI

1,989,573
49,306
2,015,405
2,011,012
-0.04%

48,778
33.6%
54.0%
12.5%
65,916
35.1%
50.2%
14.7%
73,099
35.8%
49.8%
14.4%

$243,136
2015
$343,765

12,176

Radius: 8 Miles

729,882
2.66
736,780
2.67
736,441
2.66
-0.01%
409,626
3.59
400,703
3.66
392,475
3.68
-0.41%

50,151
$376,262

Income
35.7

Chicago, IL 60606-4006

0.44%

$56,538

12,162

100 S Wacker Dr,

42,723
228,486
2.17
1.67
245,566
56,214
2.15
252,181
1.71
2.14
62,602
0.53%
100,531
1.72
3.25
2.18%
104,314
3.24
14,140
104,483
2.58
3.25
18,277
0.03%

$75,288
Latitude: 41.8805
$75,957 -87.63715
Longitude:

1.66

Radius: 4 Miles

42,723
1.67
56,214
1.71
62,602
1.72
2.18%
14,140
2.58
18,277
2.67
19,871
2.69
1.69%

Demographic and Income Prole

n Detailed Age Profile

n Housing Profile

Chicago, IL 60606-4006

2009 - 2014 Annual Rate

n Age by Income Profile

n Graphic Profile

100 S Wacker Dr,

2000
2000 Households
Households
2000 Average
Household
Size
2000
Average
Household
Size
2009 Households
2009
2009Households
Average Household Size
2014 Households
2009
Average Household Size
2014 Average Household Size
2014
Households
2009 - 2014 Annual Rate
2000 Families
2014
Average Household Size
2000 Average Family Size
2009
- 2014 Annual Rate
2009 Families
2009Families
Average Family Size
2000
2014 Families
2000
Average Family Size
2014 Average Family Size
2009
2009Families
- 2014 Annual Rate
2009 Average Family Size
2000 Housing Units
2014
Families
Owner Occupied Housing Units
2014
Average
Size
Renter
Occupied Family
Housing Units
Vacant
HousingAnnual
Units
2009 - 2014
Rate

n Age 55+ Profile

n Executive Summary

Radius: 1.5 Miles

2000 Total Population


Latitude:
41.8803
2000 Group Quarters
Longitude: -87.63747
2009
Total Population
2000 Total Population
2000Total
Group Population
Quarters
2014
2009 Total Population
2009
- 2014 Annual Rate
2014 Total Population

n 19902000 Comparison Profile

n Disposable Income Profile

Chicago, IL 60606-4006

Proposed Location

n Demographic and Income Comparison Profile

n Detailed Income Profile

100 S Wacker Dr, Market Prole


100 S Wacker Dr,
Chicago,
IL 60606-4006
Sample

41.8803

Longitude: -87.63747

6/14/2010

Page 1 of 2

5/05/2009

Market Profile

Residential and commercial retailers, real estate agents, and


economic development agencies use this report to get a basic
understanding of market demographics, consumer spending,
and segmentation. This is one of the most popular reports and
is the most comprehensive. This report is a good starting point
for your analysis.

n Included with Basic and Premium Subscriptions

Market Prole

Sample

View a full report at


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Latitude: 41.8805
Longitude: -87.63715
1 mile radius

3 miles radius

5 miles radius

2000 Total Population


2000 Group Quarters
2010 Total Population
2015 Total Population
2010 - 2015 Annual Rate

26,162
3,043
45,534
50,151
1.95%

300,862
10,995
343,403
353,272
0.57%

816,002
32,318
865,089
875,185
0.23%

2000 Households
2000 Average Household Size
2010 Households
2010 Average Household Size
2015 Households
2015 Average Household Size
2010 - 2015 Annual Rate
2000 Families
2000 Average Family Size
2010 Families
2010 Average Family Size
2015 Families
2015 Average Family Size
2010 - 2015 Annual Rate

14,855
1.56
24,338
1.66
26,808
1.68
1.95%
4,534
2.4
7,223
2.6
7,843
2.64
1.66%

141,561
2.05
164,537
2.01
170,130
2
0.67%
58,924
3.1
65,747
3.08
66,446
3.09
0.21%

334,355
2.34
359,150
2.3
364,685
2.3
0.31%
158,381
3.4
164,294
3.39
163,681
3.4
-0.07%

2000 Housing Units


Owner Occupied Housing Units
Renter Occupied Housing Units
Vacant Housing Units
2010 Housing Units
Owner Occupied Housing Units
Renter Occupied Housing Units
Vacant Housing Units
2015 Housing Units
Owner Occupied Housing Units
Renter Occupied Housing Units
Vacant Housing Units

17,113
40.5%
46.6%
12.9%
27,796
43.8%
43.8%
12.4%
30,706
44.1%
43.2%
12.7%

159,344
31.9%
56.9%
11.2%
189,002
33.3%
53.7%
12.9%
197,485
33.2%
53.0%
13.9%

373,433
29.6%
59.9%
10.5%
411,183
30.6%
56.8%
12.7%
422,671
30.3%
56.0%
13.7%

$65,379
$81,441
$100,632

$46,110
$62,261
$76,838

$40,518
$54,674
$66,148

$217,450
$308,814
$359,555

$238,126
$321,349
$378,204

$198,403
$273,098
$320,177

$49,927
$60,584
$69,932

$37,059
$45,353
$54,655

$27,260
$34,145
$41,098

34.0
35.7
35.8

32.2
33.8
33.8

30.2
31.2
31.3

Median Household Income


2000
2010
2015
Median Home Value
2000
2010
2015
Per Capita Income
2000
2010
2015
Median Age
2000
2010
2015

Demographics

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1, 3, 5 Miles

Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households.
Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received
by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

Page 1 of 8

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Demographic and Income Profile

n Included with Basic and Premium Subscriptions

Local governments, retailers, and real estate agents use this


report to quickly forecast area growth.

Demographic and Income Prole


Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Latitude: 41.8805
Longitude: -87.63715
2010

26,162

Households
Families

Median Age

34.0

National

0.27%

0.78%

Families

1.66%

0.07%

1.95%

2.15%

Demographics

Households by Income
< $15,000

Number
1,688

$15,000 - $24,999

11.6%

793

$25,000 - $34,999

5.4%

943

$35,000 - $49,999

6.5%

2,151

$50,000 - $74,999

14.7%

2,679

$75,000 - $99,999

$100,000 - $149,999

$150,000 - $199,000

2,419

16.6%

980

6.7%

$65,379

Per Capita Income

$49,927

Population by Age

7.5%

10 - 14

374

15 - 19

45 - 54

33.7%

13.7%

879

3.4%

1,872

75 - 84

405

85+

20.5%

3,573

55 - 64

7.2%

1.5%

97

Race and Ethnicity

Number

White Alone

16,948

Black Alone

American Indian Alone

Asian Alone

Pacic Islander Alone

Some Other Race Alone

Two or More Races

Hispanic Origin (Any Race)

5,519
50

2,519
24

523

579

1,603

9.3%

19.9%

17.2%

4,487

18.4%

2,481

10.2%

2,379

1,021

4.2%

5,364

65 - 74

2,271

4,834

1.7%

9.6%

8,822

35 - 44

3.3%

4.1%

4,178

Number

1.4%

1,093

2,502

25 - 34

7.9%

801

991

Percent
2.9%

432

20 - 24

1,912

Percent

9.8%

0.4%
2000

0.82%

2.36%

Number

2015

1,363

Percent
5.1%

552

2.1%

787

2.9%

1,659

6.2%

5,247

19.6%

3,640

13.6%

6,983

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

$69,932

1,459

Percent

Number

2.2%

1,185

3.2%

877

1.9%

1,894

4.2%

4,282

9.4%

12,622

27.7%

8,051

17.7%

6,617

14.5%

4,961

10.9%

1,150

2.5%

2,110

4.6%

489

1.1%
2010

2015

1,636

Percent

1,039

2.1%

1,989

4.0%

4,406

8.8%

14,108

28.1%

7,883

15.7%

7,141

14.2%

5,733

11.4%

1,345

2.7%

3,102

6.2%

582

Number

Percent

Number

21.1%

9,413

20.7%

9,661

19.3%

4,938

10.8%

5,958

11.9%

0.2%

9.6%

0.1%

2.0%

2.2%

6.1%

27,950
150
60

1,692

1,332

4,863

61.4%
0.3%

0.1%

3.7%

2.9%

10.7%

30,323
205
78

2,273

1,653

6,532

Percent

Area
State
U.S.

2.5
2
1.5
1
0.5

30

0.4%

25

Population

Households

Families

Owner HHs

Median HH Income

Population by Age

20

0.2%

4.5%

3.3%

13.0%

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

3.5

60.5%

Data Note: Income is expressed in current dollars.

2010 ESRI

Trends 2010-2015

1.2%
2015

Latitude: 41.8805
Longitude: -87.63715

4.5

3.3%

2.4%

Percent
64.8%

Sample

12.6%

11.9%

$125,374
2010

Demographic and Income Prole

26.1%

3,381

3,192
$100,632

$60,584

747

5-9

Number

2010

$108,629
2000

0.64%

2.76%

$81,441

$87,546

Number

0-4

12.6%

1,100

Median Household Income

Average Household Income

18.4%

1,845

$200,000+

Percent

0.76%

0.32%

4.32%

2000

35.8

State

0.27%

Median Household Income

13,278

35.7

Area

1.95%

Owner HHs

13,530

12,176

Population

Households

1.68

12,162

7,950

Trends: 2010-2015 Annual Rate

7,843

1.66

6,905

Renter Occupied HUs

26,808

7,223

1.56

Owner Occupied HUs

50,151

24,338

4,534

Average Household Size

2015

45,534

14,855

Annual Rate (in percent)

2000

Population

Percent

Summary

2010
2015

15
10
5

6/14/2010

Page 1 of 2

0-4

5-9

10-14

15-19

20-24

25-34

35-44

45-54

2010 Household Income

55-64

65-74

75-84

85+

2010 Population by Race

65
60
55
50

$150-199K+ (10.2%)

45
$200K+ (9.8%)

$100K-$149K (18.4%)

40

$15K-$24K (3.3%)
$25K-34K (4.1%)

$75K-99K (17.2%)

$35K-$49K (9.3%)
$50K-74K (19.9%)

Percent

35
<$15K (7.9%)

30
25

61.4

20
15
10

20.7

5
0

White

Black

0.3
Am. Ind.

10.8
Asian

0.1
Pacic

3.7
Other

2.9
Two+

2010 Percent Hispanic Origin: 10.7%

2010 ESRI

10

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6/14/2010

Page 2 of 2

Demographic and Income Comparison Profile

Local governments, retailers, and real estate agents use


this report to quickly analyze trade areas to forecast area
growth. The side-by-side layout of this report makes it easy to
compare areas.

n Included with Basic and Premium Subscriptions

Demographic and Income Profile


Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
2000

2010

2015

Population

26,162

45,534

50,151

Households

14,855

24,338

26,808

4,534

7,223

1.56

1.66

1.68

Owner Occupied Housing Units

6,905

12,162

13,530

Renter Occupied Housing Units

7,950

12,176

13,278

34.0

35.7

35.8

Area
1.95%
1.95%
1.66%
2.15%
4.32%

State
0.27%
0.27%
0.07%
0.32%
2.76%

National
0.76%
0.78%
0.64%
0.82%
2.36%
2015

Families
Average Household Size

Median Age
Trends: 2010 - 2015 Annual Rate
Population
Households
Families
Owner HHs
Median Household Income
2000
Households by Income
<$15,000
$15,000 - $24,999

View a full report at


esri.com/baoreports.

7,843

2010

Number

Percent

Number

Percent

Number

Percent

1,688

11.6%

1,912

7.9%

1,363

5.1%

793

5.4%

801

3.3%

552

2.1%

$25,000 - $34,999

943

6.5%

991

4.1%

787

2.9%

$35,000 - $49,999

2,151

14.7%

2,271

9.3%

1,659

6.2%

$50,000 - $74,999

2,679

18.4%

4,834

19.9%

5,247

19.6%

$75,000 - $99,999

1,845

12.6%

4,178

17.2%

3,640

13.6%

$100,000 - $149,999

2,419

16.6%

4,487

18.4%

6,983

26.1%

$150,000 - $199,999

1,100

7.5%

2,481

10.2%

3,381

12.6%

980

6.7%

2,379

9.8%

3,192

11.9%

$200,000+
Median Household Income
Average Household Income
Per Capita Income

$65,379
$87,546
$49,927

$81,441
$108,629
$60,584
2000

Population by Age
0-4

$100,632
$125,374
$69,932
2010

2015

Number

Percent

Number

Percent

Number

747

2.9%

1,459

3.2%

1,636

Percent
3.3%

5-9

432

1.7%

1,022

2.2%

1,184

2.4%

10 - 14

374

1.4%

877

1.9%

1,039

2.1%

15 - 19

1,093

4.2%

1,894

4.2%

1,989

4.0%

20 - 24

2,502

9.6%

4,282

9.4%

4,406

8.8%

25 - 34

8,822

33.7%

12,622

27.7%

14,108

28.1%

35 - 44

5,364

20.5%

8,051

17.7%

7,883

15.7%

45 - 54

3,573

13.7%

6,617

14.5%

7,141

14.2%

55 - 64

1,872

7.2%

4,961

10.9%

5,733

11.4%

65 - 74

879

3.4%

2,110

4.6%

3,102

75 - 84

405

1.5%

1,150

2.5%

1,345

2.7%

97

0.4%

489

1.1%

582

1.2%

85+

2000

2010

6.2%

2015

Race and Ethnicity

Number

Percent

Number

Percent

Number

Percent

White Alone

16,948

64.8%

27,950

61.4%

30,323

60.5%

Black Alone

5,519

21.1%

9,413

20.7%

9,661

American Indian Alone

19.3%

50

0.2%

150

0.3%

205

0.4%

2,519

9.6%

4,938

10.8%

5,958

11.9%

24

0.1%

60

0.1%

78

0.2%

Some Other Race Alone

523

2.0%

1,692

3.7%

2,273

4.5%

Two or More Races

579

2.2%

1,332

2.9%

1,653

3.3%

1,603

6.1%

4,863

10.7%

6,532

13.0%

Asian Alone
Pacific Islander Alone

Hispanic Origin (Any Race)

Demographics

Summary

Sample
Latitude: 41.8805
Longitude: -87.63715

Data Note: Income is expressed in current dollars


Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
June 14, 2010

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2010 ESRI

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19902000 Comparison Profile

n Included with Basic and Premium Subscriptions

Business planners, owners, and developers use this report to


analyze trends and changes and identify growth, decline, and
new opportunities.

1990-2000 Comparison Prole

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Demographics

Total Population
Total Households
Average Household Size
Total Families
Average Family Size
Per Capita Income
Total Housing Units

Latitude: 41.8805
Longitude: -87.63715
1990
Number
14,913
7,751
1.45
1,968
2.32
$31,250
10,462

Percent

100.0%
25.4%
-

Census 2000
Number
Percent
26,162
14,855
1.56
4,534
2.4
$49,927
17,113

100.0%
30.5%
-

1990-2000
Annual Rate

5.78%
6.72%
0.73%
8.70%
0.34%
4.80%
5.04%

Population by Sex
Male
Female

8,705
6,209

58.4%
41.6%

14,045
12,117

53.7%
46.3%

4.90%
6.91%

Population by Age
Total
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 19
Age 20 - 24
Age 25 - 29
Age 30 - 34
Age 35 - 39
Age 40 - 44
Age 45 - 49
Age 50 - 54
Age 55 - 59
Age 60 - 64
Age 65 - 69
Age 70 - 74
Age 75 - 79
Age 80 - 84
Age 85+

14,914
311
136
119
703
1,740
2,923
2,250
1,803
1,315
904
689
571
445
380
257
185
115
68

100.0%
2.1%
0.9%
0.8%
4.7%
11.7%
19.6%
15.1%
12.1%
8.8%
6.1%
4.6%
3.8%
3.0%
2.5%
1.7%
1.2%
0.8%
0.5%

26,159
747
432
374
1,092
2,502
4,486
4,336
3,157
2,207
1,838
1,736
1,106
766
510
369
248
156
97

100.0%
2.9%
1.7%
1.4%
4.2%
9.6%
17.1%
16.6%
12.1%
8.4%
7.0%
6.6%
4.2%
2.9%
1.9%
1.4%
0.9%
0.6%
0.4%

5.78%
9.16%
12.25%
12.13%
4.50%
3.70%
4.38%
6.78%
5.76%
5.31%
7.35%
9.68%
6.83%
5.58%
2.99%
3.68%
2.97%
3.10%
3.62%

Median Age
Age 18+
Age 65+

33.4
14,231
1,005

Households by Household Income


Household Income Base
<$15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000+
Median Household Income
Average Household Income

7,637
835
814
1,133
1,548
1,592
728
641
346
$42,908
$58,625

95.4%
6.7%

100.0%
10.9%
10.7%
14.8%
20.3%
20.8%
9.5%
8.4%
4.5%

34.0
24,346
1,380

14,598
1,688
793
943
2,151
2,679
1,845
2,419
2,080
$65,379
$87,546

0.18%
5.52%
3.22%

93.1%
5.3%

100.0%
11.6%
5.4%
6.5%
14.7%
18.4%
12.6%
16.6%
14.2%

6.69%
7.29%
-0.26%
-1.82%
3.34%
5.34%
9.75%
14.20%
19.65%
4.30%
4.09%

Data Note: Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The "1990-2000 Annual Rate"
is an annual compound rate.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI converted 1990 Census data into 2000 geography.

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Age 50+ Profile

n Included with Basic and Premium Subscriptions

Hospitals, retirement communities, and community planners


use this report to determine where seniors are concentrated
and people are retiring. Emergency preparedness planners use
this report to identify areas that require support and special
services for seniors and retirees.

Age 50+ Prole

Sample

Latitude: 41.8805
Longitude: -87.63715

Demographic Summary

Census 2000

2010

2015

2010-2015

26,162

45,534

50,151

4,617

34.0

35.7

35.8

Total Population
Population 50+

4,988

Median Age
Households

% Householders 55+
Median Home Value

Average Home Value

Median Household Income for Householder 55+

2,432

3.78%

26,808

2,470

0.9

1.0

1.0

0.0

23.9

1.95%

0.1

24,338

26.8

0.06%
1.95%

2.8

2.32%
0%

$217,450

$308,814

$359,555

$50,741

3.09%

$65,379

$81,441

$100,632

$19,191

4.32%

$258,594

Median Household Income

14,370

Annual Rate

14,855
15.3

Owner/Renter Ratio

11,938

2010-2015

Change

$53,156

$366,186

$76,714

$433,324

$67,138

$93,841

Demographics

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

3.42%

$17,127

4.11%

Population by Age and Sex


Male Population

Total (50+)
50 - 54

55 - 59

60 - 64

65 - 69

70 - 74

75 - 79

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80 - 84

85+

Female Population

Total (50+)
50 - 54

55 - 59

60 - 64

65 - 69

70 - 74

75 - 79

80 - 84

85+

Number

Census 2000

% of 50+

Number

2,567

100.0%

612

23.8%

905

35.3%

407

15.9%

264

10.3%

115

4.5%

175

6.8%

64

2.5%

25

Number

5,824

100.0%

7,096

100.0%

1,405

24.1%

1,638

23.1%

1,635

10.8%

288

4.9%

416

2,421

100.0%

494

20.4%

34.3%

359

133

5.5%

93

3.8%

100.0%

7,274

1,380

22.6%

293

% of Total Pop

Number

4,988

19.1%

55 - 59

1,106

4.2%

65 - 69

510

Total (50+)
50 - 54

60 - 64

70 - 74

75 - 79

80 - 84

85+
65+

75+

Census 2000

1,735
766

369

248

157

6.6%

2.9%

1.9%

1.4%

0.9%

0.6%

7.3%

595

6.0%

2015

% of 50+

100.0%

1,724

1,329

368

3.4%

3.0%

23.7%

1,532

17.9%

10.1%

319

Number

26.1%

617

3.0%

Total Population

72

6,114

449

7.9%

238

Number

8.0%

10.2%

5.0%

% of 50+

1,095

246

194

357

213

14.8%

17.4%

13.7%

561

3.5%

1,593

26.6%

971

2.9%
2010

% of 50+

1,234

7.1%

201

Number

1,884

18.6%

628

% of 50+

830

28.1%

1,081

170

Census 2000

2015

% of 50+

1.0%

Number

2010

4.8%

21.1%

18.3%

975

13.4%

444

6.1%

8.2%

306

4.2%

5.2%

369

% of Total Pop

Number

11,938

26.2%

14,370

28.7%

2,785

6.1%

3,170

6.3%

3,228

2,176

1,245
865

656

494

2010

7.1%

5.1%
2015

% of Total Pop

3,608

4.8%

7.2%

2,563

2.7%

5.1%

1,946

1.9%

1,156

1.1%

544

1.4%

3.9%

2.3%

801

1.6%

1.1%

97

0.4%

489

1.1%

582

1.2%

1,381

5.3%

3,749

8.2%

5,029

10.0%

502

1.9%

1,639

3.6%

1,927

3.8%

Data Note: Detail may not sum to totals due to rounding.


Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

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13

Age by Income Profile

n Included with Basic and Premium Subscriptions

Marketers, market researchers, and those in the entertainment


and leisure industries use this report to identify and target
market niches, reveal and tap into specific age markets, and
plan effective media campaigns.

Age by Income Prole

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Latitude: 41.8805
Longitude: -87.63715

Census 2000

2010

2015

2010-2015

2010-2015

Change

Annual Rate

Population

26,162

45,534

50,151

4,617

1.95%

Households

14,855

24,338

26,808

2,470

1.95%

Median Age

34.0

35.7

35.8

0.1

0.06%

Demographics

Census 2000 Households by Income and Age of Householder

HH Income Base
<$10,000

< 25

25 - 34

35 - 44

45 - 54

55 - 64

65 - 74

75+

1,071

5,515

3,617

2,046

1,297

697

354

394

336

153

88

72

109

175

$10,000 - $14,999

49

110

67

44

36

38

15

$15,000 - $24,999

149

188

177

50

103

98

28

$25,000 - $34,999

133

380

182

55

108

60

23

$35,000 - $49,999

158

894

614

227

130

98

31

$50,000 - $74,999

87

1,153

725

356

236

86

37

$75,000 - $99,999

33

878

406

297

136

72

23

$100,000 - $149,999

21

1,035

602

435

270

54

$150,000 - $199,999

21

349

344

217

114

37

18

26

192

347

277

92

45

Median HH Income

$200,000+

$21,358

$67,268

$70,778

$90,488

$70,755

$43,187

$10,534

Average HH Income

$42,058

$81,329

$95,805

$118,641

$101,775

$74,472

$31,779

Percent Distribution
< 25

25 - 34

35 - 44

45 - 54

55 - 64

65 - 74

75+

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

36.8%

6.1%

4.2%

4.3%

5.6%

15.6%

49.4%

$10,000 - $14,999

4.6%

2.0%

1.9%

2.2%

2.8%

5.5%

4.2%

$15,000 - $24,999

13.9%

3.4%

4.9%

2.4%

7.9%

14.1%

7.9%

HH Income Base
<$10,000

$25,000 - $34,999

12.4%

6.9%

5.0%

2.7%

8.3%

8.6%

6.5%

$35,000 - $49,999

14.8%

16.2%

17.0%

11.1%

10.0%

14.1%

8.8%
10.5%

$50,000 - $74,999

8.1%

20.9%

20.0%

17.4%

18.2%

12.3%

$75,000 - $99,999

3.1%

15.9%

11.2%

14.5%

10.5%

10.3%

6.5%

$100,000 - $149,999

2.0%

18.8%

16.6%

21.3%

20.8%

7.7%

1.1%

$150,000 - $199,999

2.0%

6.3%

9.5%

10.6%

8.8%

5.3%

5.1%

$200,000+

2.4%

3.5%

9.6%

13.5%

7.1%

6.5%

0.0%

Data Note: Census 2000 income is expressed in current (1999) dollars.


Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI

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Age by Sex by Race Profile

n Included with Basic and Premium Subscriptions

Public- and private-sector organizations use this report to


determine product and service offerings to create effective
advertising campaigns to target specific age and gender
markets. Emergency preparedness planners also use this
information to determine special language requirements for
area populations.

Age by Sex by Race Prole


Sample

Latitude: 41.8805
Longitude: -87.63715
Census 2000

Population

26,162

Households

Median Age

Median Female Age

45,534

2015

2010-2015

50,151

Annual Rate
1.95%

4,617

24,338

26,808

2,470

34.1

35.5

35.7

0.2

33.8

35.7

36.0

2010-2015

Change

14,855
34.0

Median Male Age

2010

35.8

1.95%

0.1

36.0

0.06%

0.11%

0.0

0%

Demographics

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

2010 Hispanic Population by Age


Total

Total

0-4
5-9

10 - 14
15 - 19
20 - 24

25 - 29

30 - 34

35 - 39
40 - 44

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45 - 49
50 - 54
55 - 59

Number

Percent

Number

Percent

4,863

100.0%

2,538

100.0%

2,325

100.0%

221

4.5%

117

4.6%

104

4.5%

333
164
348

298
293
228
174

85+

107
38
26
27

30.2

94

187

16.7%

414

13.2%

428

160

7.2%

642

811

54

Median Age

3.4%
10.9%

70 - 74
80 - 84

6.8%

531

140

75 - 79

Females

Percent

60 - 64
65 - 69

Males

Number

8.8%
6.1%
6.0%
4.7%
3.6%

6.3%
3.7%

161

16.3%

397

11.1%

350

13.8%

161
143
102
82

10.1%

28

1.1%

0.8%
0.5%
0.6%

47
19
14
19

30.2

12.6%
7.4%
5.9%
6.5%

126

3.2%

1.1%

2.2%

292

17.1%

150

4.0%
2.4%

6.9%

10.7%

137

5.6%

62

3.0%

249

171

6.3%

2.9%

7.4%

70

7.4%

282

257

173

5.4%

92

4.0%

78

1.9%

3.4%

60

2.6%

26

0.7%

1.1%

19

0.6%

0.8%

12

0.7%

0.5%

0.3%

30.1

Data Note: Hispanic population can be of any race.


Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

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15

Age by Sex Profile

n Included with Basic and Premium Subscriptions

Retailers use this report to identify or expand service offerings


aimed at specific consumer segments. Marketing consultants
use this report to advise clients on how to tailor their
messages to different age groups in their markets. Emergency
preparedness planners can also use this information to identify
populations that live in threatened areas.

Age by Sex Prole


Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Latitude: 41.8805
Longitude: -87.63715

Male Population by Age


Number
Total

Census 2000

14,044

Percent

Number

100.0%

23,993

2010

Percent

Number

100.0%

26,349

2015

0-4

363

2.6%

732

3.1%

810

3.1%

226

1.6%

522

2.2%

614

2.3%

197

1.4%

449

1.9%

Sample

100.0%

5-9
10 - 14

Age by Sex Prole

Percent

540

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

2.0%

15 - 19

545

3.9%

930

3.9%

971

3.7%

20 - 24

1,327

9.4%

2,172

9.1%

2,220

8.4%

Latitude: 41.8805
Longitude: -87.63715

3,878

14.7%

Census 2000

2010

2015

30 - 34

2,354

16.8%

3,043

12.7%

3,779

14.3%

35 - 39

1,869

13.3%

2,565

10.7%

2,547

9.7%

Population

26,162

45,534

50,151

Households

25 - 29

2,415

17.2%

3,910

16.3%

Demographics

40 - 44

1,242

8.8%

2,043

8.5%

2,030

7.7%

45 - 49

939

6.7%

1,803

7.5%

1,864

7.1%

50 - 54

905

6.4%

1,635

6.8%

1,884

7.2%

55 - 59

612

4.4%

1,405

5.9%

1,638

6.2%

60 - 64

407

2.9%

1,081

4.5%

1,234

4.7%

65 - 69

264

1.9%

628

2.6%

971

3.7%

70 - 74

175

1.2%

416

1.7%

561

2.1%

75 - 79

115

0.8%

288

1.2%

357

64

0.5%

201

0.8%

238

0.9%

25

0.2%

170

0.7%

213

0.8%

18+

13,107

93.3%

21,978

91.6%

24,070

91.4%

Number
Total

12,116

Percent

Number

100.0%

21,540

2010

Percent

Number

100.0%

23,800

2015

384

3.2%

727

3.4%

826

3.5%

206

1.7%

499

2.3%

571

2.4%

10 - 14

177

1.5%

428

15 - 19

548

4.5%

964

20 - 24

1,175

9.7%

2,110

25 - 29

2,071

17.1%

3,306

30 - 34

1,982

16.4%

2,363

35 - 39

1,288

10.6%

1,825

40 - 44

965

8.0%

1,618

2.0%

499

4.5%

1,018

9.8%Location
2,186
Proposed
3,534
100 S15.3%
Wacker Dr, Chicago, IL 60606-4006
2,917
Ring:11.0%
1 mile radius
8.5%

1,766

7.5%

1,540

12.3%
7.4%

1,586

7.4%

1,669

7.0%

1,593

7.4%

1,724

7.2%

4.1%

1,380

3.0%

1,095

5.1%

2.0%

617

2.9%

1.6%

449

6.4%

70 - 74

194

75 - 79

133

1.1%

368

1.7%

80 - 84

93

0.8%

293

1.4%

2.1%

85+

72

0.6%

319

1.5%

18+

11,237

92.7%

19,646

91.2%

1,532

18

Percent

494

1,329

5.6%

14

975

4.1%

595

10
8
6
4
2
0

0-4

2.5%

444

1.9%

306

1.3%

369

1.6%

21,645

90.9%

5-9

0.1

0.06%

Median Male Age

34.1

35.5

35.7

0.2

0.11%

Median Female Age

33.8

36.0

36.0

0.0

0%

2010

2015

Number

Percent

Number

Percent

Number

Percent

26,160

100.0%

45,533

100.0%

50,149

100.0%

0-4

747

2.9%

1,459

3.2%

1,636

5-9

432

1.7%

1,021

2.2%

1,185

2.4%

10 - 14

374

1.4%

877

1.9%

1,039

2.1%

1,093

4.2%

1,894
4,282

9.4%

4,406

8.8%

Sample

17.1%

7,216

15.8%

7,412

14.8%

5,406

11.9%

6,696

13.4%

4,336

35 - 39

3,157

40 - 44

2,207

45 - 49

1,838

16.6%

Latitude:
41.8805
12.1%
Longitude: -87.63715
8.4%
7.0%

4.2%

1,989

3.3%

4,486

2,502by Sex Prole


9.6%
Age

4.0%

4,390

9.6%

4,313

3,661

8.0%

3,570

7.1%

3,389

7.4%

3,533

7.0%

8.6%

1,735

6.6%

3,228

7.1%

3,608

7.2%

1,106

4.2%

2,785

6.1%

3,170

6.3%

2.9%

2,176

65 - 69

510

1.9%

1,245

2.7%

1,946

3.9%

70 - 74

369

766

1.4%

865

1.9%

1,156

2.3%

248

0.6%

494

1.1%

544

1.1%

97

0.4%

489

1.1%

582

1.2%

93.1%

41,624

91.4%

45,715

91.2%

88.1%

39,432

86.6%

43,440

86.6%

85+

1.4%

801

5.1%

157

24,346

656

2,563

75 - 79

18+

0.9%

4.8%

80 - 84
85+

10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-4921+


50-54 55-59 60-64 65-69 70-74 75-79
80-84
23,048

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.
2010 ESRI

35.8

60 - 64

6.4%

16
12

35.7

50 - 54
6.5% Census 2000 Population by Age and Sex
55 - 59
Males (%)
Females (%)

7.4%
6.9%

359

34.0

30 - 34

14.8%

899

246

0.24%

Median Age

15 - 19

2.1%

830

55 - 59

1.95%

0.02

20 - 24

4.3%

45 - 49

60 - 64

2,470

1.68

25 - 29

9.2%

50 - 54

65 - 69

26,808

1.66

Total

100.0%

0-4

1.95%

24,338

1.56

Total Population by Age

Percent

5-9

Annual Rate

4,617

14,855

Census 2000

Female Population by Age


Census 2000

2010-2015

Change

Average Household Size

1.4%

80 - 84
85+

2010-2015

1.6%

2010 Population by Age and Sex

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Males (%)

Data Note:
Females
(%) Detail may not sum to totals due to rounding.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

18
16

Percent

14
12
10
8
6
4
2
0

0-4

5-9

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10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+

2015 Population by Age and Sex

Percent

Males (%)
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1
0

0-4

5-9

Females (%)

10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84

85+

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI

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Census 2000 Detailed Race Profile

Retailers and marketers use this report to identify new


market areas, adjust merchandise and service offerings, and
devise targeted marketing campaigns. Elections officials and
emergency preparedness planners also use this information
to determine special language requirements.

n Included with Basic and Premium Subscriptions

Census 2000 Detailed Race Prole

Sample

Latitude: 41.8805
Longitude: -87.63715

Number

Percent

26,162

100.0%

25,583

97.8%

16,948

64.8%

5,519

21.1%

50

0.2%

2,519

9.6%

24

0.1%

523

2.0%

579

2.2%

White and Black

87

0.3%

White and American Indian

42

0.2%

White and Asian

98

0.4%

0.0%

204

0.8%

Black and American Indian

27

0.1%

Black and Asian

14

0.1%

0.0%

20

0.1%

American Indian and Asian

0.0%

American Indian and Pacic Islander

0.0%

American Indian and Other Race

0.0%

Asian and Pacic Islander

0.0%

39

0.1%

0.0%

Total Population

Population Reporting One Race


White
Black or African American
American Indian or Alaska Native
Asian
Native Hawaiian or Other Pacic Islander
Some Other Race

Population Reporting Two or More Races

Demographics

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Population Reporting Two Races

White and Pacic Islander


White and Other Race

Black and Pacic Islander


Black and Other Race

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Asian and Other Race


Pacic Islander and Other Race
Population Reporting Race in Any Combination
Sum

1,190

4.5%

White in Any Combination

458

1.8%

Black in Any Combination

171

0.7%

99

0.4%

169

0.6%

15

0.1%

278

1.1%

26,773

102.3%

17,406

66.5%

5,690

21.7%

American Indian in Any Combination


Asian in Any Combination
Pacic Islander in Any Combination
Some Other Race in Any Combination
Population Reporting Race Alone or in Any Combination
Sum
White
Black or African American
American Indian or Alaska Native
Asian

149

0.6%

2,688

10.3%

39

0.1%

801

3.1%

Native Hawaiian or Other Pacic Islander


Some Other Race

Data Note: Population Reporting Two or More Races includes unique counts of the population who reported at least two races. Population Reporting Race in
Any Combination counts people who reported multiple races in each race group. For example, a person reporting "White" and "Black" is added to each group
here. The Population Reporting Race Alone or in Any Combination is the sum of the Population Reporting One Race and the Population Reporting Race in
Any Combination. The sum is greater than the Total Population. Percents are calculated using Total Population as the base. Detail may not sum to totals due to
rounding.
Source: U.S. Census Bureau, Census 2000 Redistricting Data (P.L. 94-171).

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Census 2000 Summary Profile

Retirement and assisted living community planners use this


report to determine where high concentrations of elderly
residents exist or are growing. Home heating and cooling
system repair companies use this report to find areas with
older homes that might be in need of repair or updating.

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Census 2000 Summary Prole


Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Summary
Total Population
Total Households
Total Families
Total Housing Units

Demographics

Average Household Size


Average Family Size
Median Household Income
Average Household Income
Per Capita Income

Latitude: 41.8805
Longitude: -87.63715
1990

Census 2000

14,913
7,751
1,968
10,462

26,162
14,855
4,534
17,113

1990-2000
Annual Rate
5.78%
6.72%
8.7%
5.04%

1.45
2.32

1.56
2.4

0.73%
0.34%

$42,908
$58,625
$31,250

$65,379
$87,546
$49,927

4.3%
4.09%
4.8%

Number

Percent

26,162
25,583
16,948
5,519
50
2,519
24
523
579

100.0%
97.8%
64.8%
21.1%
0.2%
9.6%
0.1%
2.0%
2.2%

Population by Race
Total
Population Reporting One Race
White
Black or African American
American Indian or Alaska Native
Asian
Native Hawaiian or Other Pacic Islander
Some Other Race
Population Reporting Two or More Races
Total Hispanic Population

1,603

6.1%

Population by Sex
Male
Female

14,045
12,117

53.7%
46.3%

Population by Age
Total
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 19
Age 20 - 24
Age 25 - 29
Age 30 - 34
Age 35 - 39
Age 40 - 44
Age 45 - 49
Age 50 - 54
Age 55 - 59
Age 60 - 64
Age 65 - 69
Age 70 - 74
Age 75 - 79
Age 80 - 84
Age 85+
Median Age

26,160
747
432
374
1,093
2,502
4,486
4,336
3,157
2,207
1,838
1,735
1,106
766
510
369
248
157
97
34.0

100.0%
2.9%
1.7%
1.4%
4.2%
9.6%
17.1%
16.6%
12.1%
8.4%
7.0%
6.6%
4.2%
2.9%
1.9%
1.4%
0.9%
0.6%
0.4%

24,346
1,381

93.1%
5.3%

Age 18+
Age 65+

Data Note: Population Reporting Two of More Races includes unique counts of the population who reported at least two races. Hispanic population can be of any race.
Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The "1990-2000 Annual Rate" is an annual
compound rate.
Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. ESRI converted 1990 Census data into 2000 geography.

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Detailed Age Profile

n Included with Premium Subscription Only

Financial, advertising, and real estate industries use this


report to help define their products and service offerings
to effectively market to each age group. Emergency
preparedness planners also use this information to assess
affected areas and populations.

Detailed Age Prole

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Latitude: 41.8805
Longitude: -87.63715

Population

Households

Census 2000

2010

2015

26,162

45,534

50,151

14,855

Average Household Size

24,338

1.56

2010-2015

2010-2015

Change

Annual Rate

4,617

26,808

1.66

1.95%

2,470

1.68

1.95%

0.02

0.24%

Total Population by Detailed Age

<1
1

Percent

Number

Percent

45,530

100.0%

50,150

100.0%

175

0.7%

333

0.7%

374

0.7%

243

119

99

110

100

89

10

11

12

13

14

15

16

17

18

19

81

75

86

75

93

69

65

74

83

92

87

301

529

20 - 24

2,502

30 - 34

4,336

25 - 29

35 - 39

40 - 44

45 - 49

50 - 54

55 - 59

60 - 64

65 - 69

70 - 74

75 - 79

80 - 84
85+

<18

18+

21+

Median Age

2015

Number

100.0%

2010
Percent

26,160

0.9%

0.5%

0.4%

0.4%

0.3%

0.4%

0.3%

0.3%

0.3%

0.3%

0.4%

0.3%

0.2%

0.3%

0.3%

0.4%

0.3%

1.2%

2.0%

766

510

369

248

157

97

1,816

24,346

23,048

34.0

211

206

176

235

192

156

210

161

175

174

158

192

204

524

818

5,406

12.1%

1,106

221

16.6%

17.1%

1,735

202

4,281

3,157

1,838

272

9.6%

4,486

2,207

429

8.4%

7.0%

6.6%

4.2%

2.9%

1.9%

1.4%

0.9%

0.6%

0.4%
6.9%

93.1%

88.1%

0.9%

0.6%

0.4%

0.5%

0.5%

0.5%

0.4%

0.5%

0.4%

0.3%

0.5%

2,176

1,245

865

656

494

489

3,907

41,624

39,432

35.7

0.5%

236

0.5%

231

0.5%

198

Detailed Age Prole

0.4%

290

0.6%

228

Sample

0.5%

180

0.4%

157

0.4%

0.4%

1.2%

1.8%

203

0.4%

200

0.4%

866

11.9%

6,696

8.0%

7.4%

7.1%

6.1%

4.8%

2.7%

1.9%

1.4%

1.1%

1.1%
8.6%

91.4%

86.6%

Data Note: Detail may not sum to totals due to rounding.


Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

0.4%

0.0 1.1%

549

4,407

<1
1

7,412

2
3

4,313

3,570

3,533

3,608

3,170

2,563

1,946

1,156

801

544

582

4,434

45,715

43,440

35.8

Latitude: 41.8805
Longitude: -87.63715

Total Population by Detailed Age

0.3%

217

9.4%

9.6%

2,785

0.5%

250

0.3%

0.4%

15.8%

3,228

0.6%

228

0.4%

0.4%

4,390

3,389

0.9%

310

259
0.5%
Proposed Location
100 S Wacker Dr,0.4%
Chicago, IL 60606-4006
181
Ring: 1 mile radius
217
0.4%

7,216

3,661

475

Age Groups

Total

Demographics

Census 2000
Number

9
10
11
12
13
14

Percent
2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

1.7%

8.8%

14.8%

13.4%

8.6%

7.1%

7.0%

7.2%

6.3%

5.1%

3.9%

2.3%

1.6%

1.1%

1.2%
8.8%

91.2%

86.6%

15
16
17
18
19
20-24
25-29

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35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
80-84

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85+

Census 2000

2010

2015

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

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19

Detailed Income Profile

Financial institutions and entertainment and leisure providers use


this report to better understand where high- and low-income
areas are located to offer pertinent products and services.
Realtors and governments also use this information to identify
patterns of market growth or decline.

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Detailed Income Prole


Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Latitude: 41.8805
Longitude: -87.63715
Census 2000

2010

2015

26,162
14,855
1.56
4,534
2.4

45,534
24,338
1.66
7,223
2.6

50,151
26,808
1.68
7,843
2.64

Demographics

Population
Households
Average Household Size
Families
Average Family Size

Households by Income
HH Income Base
< $10,000
$10,000 - $14,999
$15,000 - $19,999
$20,000 - $24,999
$25,000 - $29,999
$30,000 - $34,999
$35,000 - $39,999
$40,000 - $44,999
$45,000 - $49,999
$50,000 - $59,999
$60,000 - $74,999
$75,000 - $99,999
$100,000 - $124,999
$125,000 - $149,999
$150,000 - $199,999
$200,000 - $249,999
$250,000 - $499,999
$500,000+
Median Household Income
Average Household Income
Per Capita Income
Families by Income
Family Income Base
< $10,000
$10,000 - $14,999
$15,000 - $19,999
$20,000 - $24,999
$25,000 - $29,999
$30,000 - $34,999
$35,000 - $39,999
$40,000 - $44,999
$45,000 - $49,999
$50,000 - $59,999
$60,000 - $74,999
$75,000 - $99,999
$100,000 - $124,999
$125,000 - $149,999
$150,000 - $199,999
$200,000 - $249,999
$250,000 - $499,999
$500,000+
Median Family Income
Average Family Income

Number

Census 2000

Percent

Number

14,598
1,328
360
320
473
347
596
682
813
656
1,055
1,624
1,845
1,405
1,014
1,100
980
N/A
N/A
$65,379
$87,546
$49,927

100.0%
9.1%
2.5%
2.2%
3.2%
2.4%
4.1%
4.7%
5.6%
4.5%
7.2%
11.1%
12.6%
9.6%
6.9%
7.5%
6.7%

4,716
137
64
52
133
85
178
103
159
110
247
416
700
689
560
528
555
N/A
N/A
$98,792
$121,096

100.0%
2.9%
1.4%
1.1%
2.8%
1.8%
3.8%
2.2%
3.4%
2.3%
5.2%
8.8%
14.8%
14.6%
11.9%
11.2%
11.8%

2010

2010-2015
Change
4,617
2,470
0.02
620
0.04

2010-2015

Annual Rate
1.95%
1.95%
0.24%
1.66%
0.31%
2015

Percent

Number

Percent

24,334
1,444
468
366
435
528
463
588
802
881
2,139
2,695
4,178
2,530
1,957
2,481
1,136
944
299
$81,441
$108,629
$60,584

100.0%
5.9%
1.9%
1.5%
1.8%
2.2%
1.9%
2.4%
3.3%
3.6%
8.8%
11.1%
17.2%
10.4%
8.0%
10.2%
4.7%
3.9%
1.2%

26,804
1,072
291
252
300
469
318
493
511
655
2,252
2,995
3,640
4,513
2,470
3,381
1,404
1,406
382
$100,632
$125,374
$69,932

100.0%
4.0%
1.1%
0.9%
1.1%
1.7%
1.2%
1.8%
1.9%
2.4%
8.4%
11.2%
13.6%
16.8%
9.2%
12.6%
5.2%
5.2%
1.4%

7,222
212
81
115
88
141
163
179
193
120
402
776
1,304
962
588
940
478
370
110
$95,942
$125,597

100.0%
2.9%
1.1%
1.6%
1.2%
2.0%
2.3%
2.5%
2.7%
1.7%
5.6%
10.7%
18.1%
13.3%
8.1%
13.0%
6.6%
5.1%
1.5%

7,840
159
74
94
70
125
117
261
152
98
417
791
1,027
1,301
531
1,385
626
495
117
$108,618
$138,516

100.0%
2.0%
0.9%
1.2%
0.9%
1.6%
1.5%
3.3%
1.9%
1.3%
5.3%
10.1%
13.1%
16.6%
6.8%
17.7%
8.0%
6.3%
1.5%

Data Note: Income represents the annual income for the preceding year, expressed in current dollars, including an adjustment for ination (for 2010 and 2015). In 2000,
the Census Bureau reported income to an upper interval of $200,000+. ESRI forecasts extend income to $500,000+. N/A means Not Available.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

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Disposable Income Profile

n Included with Premium Subscription Only

Advertisers and the media use the information in this


report to help develop marketing campaigns. Retailers
and the travel industry use the information in this report to
target product and service offerings to the most profitable
customers in an area.

Disposable Income Prole

Sample

Latitude: 41.8805
Longitude: -87.63715

Census 2000
Population

2010

2015

2010-2015

2010-2015

Change

Annual Rate

26,162

45,534

50,151

4,617

1.95%

Median Age

34.0

35.7

35.8

0.1

0.06%

Households

14,855

24,338

26,808

2,470

1.95%

1.56

1.66

1.68

0.02

0.24%

Average Household Size

Demographics

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

2010 Households by Disposable Income


Number

Percent

24,334

100.0%

<$15,000

2,103

8.6%

$15,000 - $24,999

1,032

4.2%

$25,000 - $34,999

1,679

6.9%

$35,000 - $49,999

3,697

15.2%

$50,000 - $74,999

5,801

23.8%

$75,000 - $99,999

3,688

15.2%

$100,000 - $149,999

3,893

16.0%

$150,000 - $199,999

1,120

4.6%

$200,000+

1,321

5.4%

Total

Median Disposable Income

$63,136

Average Disposable Income

$85,554

2010 Disposable Income by Age of Householder


Number of Households

Total

<25

25-34

35-44

45-54

55-64

65-74

75+

1,759

7,410

5,211

4,135

3,163

1,501

1,154

<$15,000

548

474

204

181

162

233

300

$15,000 - $24,999

205

184

148

108

165

107

115

$25,000 - $34,999

179

511

363

235

202

110

79

$35,000 - $49,999

232

1,276

763

584

500

214

128

$50,000 - $74,999

298

2,067

1,251

895

738

317

235

$75,000 - $99,999

92

1,397

814

648

477

148

111

$100,000 - $149,999

117

1,060

1,012

846

568

196

94

$150,000 - $199,999

40

173

324

315

136

70

62

48

268

332

323

215

106

30

Median Disposable Income

$200,000+

$31,489

$62,332

$71,468

$76,852

$66,572

$54,869

$43,715

Average Disposable Income

$50,329

$78,907

$94,695

$103,923

$94,463

$85,937

$60,808

Data Note: Disposable Income is after-tax household income. Disposable income forecasts are based on the Current Population Survey,
U.S. Census Bureau. Detail may not sum to totals due to rounding.
Source: U.S. Bureau of the Census, 2000 Census Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI

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21

Executive Summary

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providers use this report to get a quick understanding of
income, housing, education, and population trends.

Executive Summary

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1, 3, 5 Miles

Latitude: 41.8805
Longitude: -87.63715
1 mile radius

3 miles radius

5 miles radius

45,534
52.7%
47.3%
35.7

343,403
49.7%
50.3%
33.8

865,089
50.0%
50.0%
31.2

$81,441
$60,584
$108,629

$62,261
$45,353
$93,651

$54,674
$34,145
$80,598

2010 Households
Total Households
Average Household Size

24,338
1.66

164,537
2.01

359,150
2.30

2010 Housing
Owner Occupied Housing Units
Renter Occupied Housing Units
Vacant Housing Units

43.8%
43.8%
12.4%

33.3%
53.7%
12.9%

30.6%
56.8%
12.7%

Population
1990 Population
2000 Population
2010 Population
2015 Population
1990-2000 Annual Rate
2000-2010 Annual Rate
2010-2015 Annual Rate

14,913
26,162
45,534
50,151
5.78%
6.17%
1.95%

283,900
300,862
343,403
353,272
0.58%
1.44%
0.57%

799,029
816,002
865,089
875,185
0.21%
0.63%
0.23%

2010 Population
Total Population
Male Population
Female Population
Median Age
2010 Income
Median HH Income
Per Capita Income
Average HH Income

Demographics

Executive Summary

Sample

Location
In the identied market area, the current year population is 865,089. In 2000, the Census count in the market area was 816,002. The Proposed
rate of
change since 2000 was 0.63 percent annually. The ve-year projection for the population in the market area is 875,185, representing
100 SaWacker Dr, Chicago, IL 60606-4006
change of 0.23 percent annually from 2010 to 2015. Currently, the population is 50.0 percent male and 50.0 percent female.
Ring: 1, 3, 5 Miles
Households
1990 Households
2000 Households
2010 Households
2015 Households
1990-2000 Annual Rate
2000-2010 Annual Rate
2010-2015 Annual Rate

7,751
14,855
24,338
26,808
6.72%
5.48%
1.95%

122,195
141,561
164,537
170,130
1.48%
1.64%
0.67%

310,180
Median Household Income
334,355
1990 Median HH Income
359,150
2000 Median HH Income
364,685
2010 Median HH Income
0.75%
2015 Median HH Income
0.78%
1990-2000 Annual Rate
0.31%
2000-2010 Annual Rate
2010-2015 Annual Rate
The household count in this market area has changed from 334,355 in 2000 to 359,150 in the current year, a change of 0.78 percent annually.
The ve-year projection of households is 364,685, a change of 0.31 percent annually from the current year total. Average household Per
sizeCapita
is
Income
currently 2.30, compared to 2.34 in the year 2000. The number of families in the current year is 164,294 in the market area.
1990 Per Capita Income

Images?

2000 Per Capita Income


2010 Per Capita Income
2015 Per Capita Income
Currently, 30.6 percent of the 411,184 housing units in the market area are owner occupied; 56.8 percent, renter occupied; and 12.7 percent
1990-2000 Annual Rate
are vacant. In 2000, there were 373,433 housing units - 29.6 percent owner occupied, 59.9 percent renter occupied and 10.5 percent vacant.
2000-2010 Annual Rate
The rate of change in housing units since 2000 is 1.05 percent. Median home value in the market area is $273,098, compared to a median
2010-2015 Annual Rate
home value of $157,913 for the U.S. In ve years, median home value is projected to change by 3.23 percent annually to $320,177. From
Average Household Income
2000 to the current year, median home value changed by 3.51 percent annually.
1990 Average Household Income
2000 Average Household Income
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ESRI converted 1990 Census data into 2000 geography.
2010 Average HH Income
2015 Average HH Income
1990-2000 Annual Rate
2000-2010 Annual Rate
2010-2015 Annual Rate
Housing

Latitude: 41.8805
Longitude: -87.63715
1 mile radius

3 miles radius

5 miles radius

$42,908
$65,379
$81,441
$100,632
4.3%
2.4%
4.32%

$27,382
$46,110
$62,261
$76,838
5.35%
3.3%
4.3%

$24,231
$40,518
$54,674
$66,148
5.28%
3.29%
3.88%

$31,250
$49,927
$60,584
$69,932
4.8%
2.11%
2.91%

$21,104
$37,059
$45,353
$54,655
5.79%
2.21%
3.8%

$15,192
$27,260
$34,145
$41,098
6.02%
2.46%
3.78%

$58,625
$87,546
$108,629
$125,374
4.09%
2.36%
2.91%

$48,637
$78,001
$93,651
$112,403
4.84%
2%
3.72%

$38,634
$65,422
$80,598
$96,786
5.41%
2.28%
3.73%

Households by Income
Current median household income is $54,674 in the market area, compared to $54,442 for all U.S. households. Median household income is
projected to be $66,148 in ve years. In 2000, median household income was $40,518, compared to $24,231 in 1990.
Current average household income is $80,598 in this market area, compared to $70,173 for all U.S. households. Average household income
is projected to be $96,786 in ve years. In 2000, average household income was $65,422, compared to $38,634 in 1990.
Current per capita income is $34,145 in the market area, compared to the U.S. per capita income of $26,739. The per capita income is
projected to be $41,098 in ve years. In 2000, the per capita income was $27,260, compared to $15,192 in 1990.

2010 ESRI

6/14/2010

Page 1 of 2

Population by Employment
Currently, 84.7 percent of the civilian labor force in the identied market area is employed and 15.3 percent are
unemployed. In comparison, 89.2 percent of the U.S. civilian labor force is employed, and 10.8 percent are
unemployed. In ve years the rate of employment in the market area will be 87.4 percent of the civilian labor force,
and unemployment will be 12.6 percent. The percentage of the U.S. civilian labor force that will be employed in ve
years is 91.2 percent, and 8.8 percent will be unemployed. In 2000, 64.2 percent of the population aged 16 years or
older in the market area participated in the labor force, and 0.0 percent were in the Armed Forces.
In the current year, the occupational distribution of the employed population is:
70.7 percent in white collar jobs (compared to 61.6 percent of U.S. employment)
15.0 percent in service jobs (compared to 17.3 percent of U.S. employment)
14.3 percent in blue collar jobs (compared to 21.1 percent of U.S. employment)
In 2000, 39.4 percent of the market area population drove alone to work, and 3.2 percent worked at home. The
average travel time to work in 2000 was 31.4 minutes in the market area, compared to the U.S. average of 25.5
minutes.
Population by Education
In 2010, the educational attainment of the population aged 25 years or older in the market area was distributed as follows:

21.7 percent had not earned a high school diploma (14.8 percent in the U.S.)
17.9 percent were high school graduates only (29.6 percent in the U.S.)
4.4 percent had completed an Associate degree (7.7 percent in the U.S.)
24.3 percent had a Bachelor's degree (17.7 percent in the U.S.)
18.1 percent had earned a Master's/Professional/Doctorate Degree (10.4 percent in the U.S.)

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ESRI converted 1990 Census data into 2000 geography.

2010 ESRI

22

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Graphic Profile

n Included with Premium Subscription Only

This report is widely used across all industries to get a fast,


visual snapshot of current-year demographics, including
housing, race, age, income, and employment.

Graphic Prole

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Latitude: 41.8805
Longitude: -87.63715

Households

30000

2010 Households by Income

25000
$150K+ (20.0%)

$100K-$150K (18.4%)

20000

26808

24338

$15K-$25K (3.3%)

$25K-35K (4.1%)

$75K-100K (17.2%)

10000

$35K-$50K (9.3%)

14855

$50K-75K (19.9%)

5000

Demographics

<$15K (7.9%)
15000

2000

2010

2015

2010 Population by Age

45-54 (14.5%)

2010 Owner Occupied HUs by Value

55-64 (10.9%)
$400-499K (11.7%)

65+ (8.2%)

$500K+ (16.9%)

<5 (3.2%)
5-19 (8.3%)

35-44 (17.7%)

<$100K (2.1%)
$300-399K (23.5%)

$100-199K (14.7%)

20-24 (9.4%)
$200-299K (31.2%)
25-34 (27.7%)

2010 Employed 16+ by Occupation

Sales (13.0%)

Admin Support (9.7%)


Construction (1.6%)
Maintenance/Repair (0.9%)
Production (1.4%)
Transportation (2.5%)

Percent

Services (9.9%)

2010 Population by Race

Mgmt/Business. (28.3%)
Professional (32.7%)

65
60
55
50
45
40
35
30
25
20
15
10
5
0

61.4

20.7
White

Black

0.3
Am. Ind.

11
Asn./Pac.

3.7
Other

2.9
Two+

2010 Percent Hispanic Origin: 10.7%


Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI

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23

Housing Profile

n Included with Basic and Premium Subscriptions

Commercial real estate agents, financial services institutions,


and residential homebuilders use the information in this
report to establish a preferred customer profile and market to
appropriate prospects.

Housing Prole
Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Latitude: 41.8805
Longitude: -87.63715

2000 Total Population

26,162

2000 Median HH Income

2010 Total Population

45,534

2010 Median HH Income

$65,379
$81,441

2015 Total Population

50,151

2015 Median HH Income

$100,632

2010 - 2015 Annual Rate

1.95%

2010 - 2015 Annual Rate

4.32%

Housing Units by Occupancy Status and Tenure


Census 2000

2010

2015

Demographics

Number

Percent

Number

Percent

Number

Percent

17,063

100.0%

27,796

100.0%

30,706

100.0%

Occupied

14,855

87.1%

24,338

87.6%

26,808

87.3%

Owner

6,905

40.5%

12,162

43.8%

13,530

44.1%

7,950

46.6%

12,176

43.8%

13,278

43.2%

2,208

12.9%

3,458

12.4%

3,898

12.7%

Number

Percent

Number

Percent

Number

Percent

6,801

100.0%

12,162

100.0%

13,530

100.0%

< $10,000

0.0%

0.1%

0.1%

$10,000 - $14,999

0.0%

0.0%

0.0%

Total Housing Units

Renter
Vacant
Owner Occupied Housing Units by Value

Census 2000
Total

2010

2015

$15,000 - $19,999

0.0%

0.0%

0.0%

$20,000 - $24,999

0.0%

0.0%

0.0%

$25,000 - $29,999

0.0%

0.0%

0.0%

$30,000 - $34,999

10

0.1%

0.0%

0.0%

$35,000 - $39,999

0.1%

0.0%

0.0%

$40,000 - $49,999

11

0.2%

48

0.4%

27

0.2%

$50,000 - $59,999

24

0.4%

25

0.2%

43

0.3%

$60,000 - $69,999

17

0.2%

29

0.2%

24

0.2%

$70,000 - $79,999

26

0.4%

40

0.3%

21

0.2%

$80,000 - $89,999

63

0.9%

32

0.3%

41

0.3%

$90,000 - $99,999

118

1.7%

55

0.5%

39

0.3%

$100,000 - $124,999

214

3.1%

278

2.3%

227

1.7%

$125,000 - $149,999

576

8.5%

328

2.7%

283

2.1%

$150,000 - $174,999

1,058

15.6%

475

3.9%

379

2.8%

$175,000 - $199,999

853

12.5%

702

5.8%

427

3.2%

$200,000 - $249,999

1,202

17.7%

2,272

18.7%

1,835

13.6%

$250,000 - $299,999

936

13.8%

1,524

12.5%

1,741

12.9%

$300,000 - $399,999

977

14.4%

2,859

23.5%

2,784

20.6%

$400,000 - $499,999

266

3.9%

1,423

11.7%

2,059

15.2%

$500,000 - $749,999

324

4.8%

1,142

9.4%

1,886

13.9%

$750,000 - $999,999

91

1.3%

719

5.9%

1,190

8.8%

$1,000,000+

24

0.4%

190

1.6%

504

3.7%

Median Value

$217,450

$308,814

$359,555

Average Value

$258,594

$366,186

$433,324

Data Note: Detail may not sum to totals due to rounding.


Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI

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Net Worth Profile

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report to target consumer types and segments with specific
marketing campaigns.

Net Worth Prole

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Latitude: 41.8805
Longitude: -87.63715

Census 2000

2015

2010-2015

2010-2015

Change

Annual Rate

26,162

45,534

50,151

4,617

1.95%

Median Age

34.0

35.7

35.8

0.1

0.06%

Households

14,855

24,338

26,808

2,470

1.95%

1.56

1.66

1.68

0.02

0.24%

Average Household Size

Demographics

Population

2010

2010 Households by Net Worth


Number

Percent

24,334

100.0%

<$15,000

5,007

20.6%

$15,000 - $34,999

2,121

8.7%

$35,000 - $49,999

1,072

4.4%

$50,000 - $74,999

1,269

5.2%

$75,000 - $99,999

1,257

5.2%

$100,000 - $149,999

1,596

6.6%

$150,000 - $249,999

2,489

10.2%

$250,000 - $499,999

3,347

13.8%

$500,000 - $999,999

2,997

12.3%

$1,000,000+

3,179

13.1%

Total

Median Net Worth

$143,878

Average Net Worth

$646,509

2010 Net Worth by Age of Householder


Number of Households

Total
<$15,000

<25

25-34

35-44

45-54

55-64

65-74

75+

1,758

7,411

5,214

4,136

3,161

1,502

1,153
254

1,077

1,955

853

427

253

189

$15,000 - $34,999

179

895

521

239

183

77

25

$35,000 - $49,999

94

220

304

191

192

46

25

$50,000 - $99,999

101

714

632

521

279

143

137

$100,000 - $149,999

156

554

274

248

177

84

105

$150,000 - $249,999

25

1,094

460

311

361

93

145

$250,000 - $499,999

109

1,140

883

400

335

275

205

17

839

1,287

1,799

1,381

595

257

Median Net Worth

$500,000+

$12,242

$92,073

$153,542

$309,052

$325,048

$326,950

$165,193

Average Net Worth

$55,920

$260,231

$450,921

$878,204

$1,025,914

$1,007,234

$500,109

Data Note: Net Worth is total household wealth minus debt, secured and unsecured. Net worth includes home equity, equity in pension plans, net equity in
vehicles, IRAs and Keogh accounts, business equity, interest-earning assets and mutual fund shares, stocks, etc. Examples of secured debt include home
mortgages and vehicle loans; examples of unsecured debt include credit card debt, certain bank loans, and other outstanding bills. Forecasts of net worth are
based on the Survey of Consumer Finances, Federal Reserve Board. Detail may not sum to totals due to rounding.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015.

2010 ESRI

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Tapestry Segmentation Area Profile


Tapestry Segmentation Area Prole
Ranked by Households
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Subscription Only

Retailers, travel and leisure providers, financial institutions,


and economic developers use this report to classify U.S.
residential neighborhoods into distinctive market segments,
Proposed Location
providing
ability to
conduct site analysis, customer
100
S Wackerthe
Dr, Chicago,
IL 60606-4006
Ring: 1 mile radius
profiling, media targeting, and direct mail campaigns.

Sample

Latitude: 41.8805
Longitude: -87.63715

Top Twenty Tapestry Segments

Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf

Tapestry Segment

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

27. Metro Renters

08. Laptops and Lattes

Index

1.4%

1.4%

5010

94.5%

0.7%

3.1%

358

1.4%

97.9%5010

1.2%

6.9%

133

3.1%

358

1.4%

8.3%

51

1.1%

10.1%

37

0.9%

12.0%

68.4%

23.4%

45. City Strivers

Tapestry Segment

27. Metro Renters

22. Metropolitans

91.8%

22. Metropolitans

57. Simple Living

Subtotal

2.4%

2.6%

5.7%

1.6%

97.9%

57. Simple Living

0.7%

98.6%

23. Trendsetters

0.4%

99.5%

23. Trendsetters

01. Top Rung

0.5%

62. Modest Income Homes

10

58. NeWest Residents

58. NeWest Residents

6.9%
1.4%

8.3%

1.1%

10.1%

0.9%
0.2%5.1%

12.0%

0.4%0.7%

2.1%0.0%

0.2%

100.0%

66. Unclassied

0.0%

100.0%

6.9%

0.5%

0.3%1.0%

2.1%

11

0.7%

1.2%

99.8%

Subtotal

Subtotal

11

0.7%

99.1%

62. Modest Income Homes


0.3%

10

97.9%1.0%

91.8%

94.5%

97.9%

01. Top Rung

Percent

96.3%

2.7%
1.8%

Cumulative

1.6%1.4%

68.4%

23.4%

24. Main Street, USA

U.S. Households

1.8%
Percent

Percent

68.4%

Subtotal

45. City Strivers

Cumulative

Percent

08. Laptops and Lattes

2.7%

Households

24. Main Street, USA

Rank
2

66. Unclassied

9.0%

100.0%

98.6%

99.5% 77

12.0%

572

0.0

Total

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

50.0

55.0

100.0%

62. Modest Income Homes

0.0%

12.0%

24. Main Street, USA

0.0

45. City Strivers

5.0

10.0

15.0

20.0

25.0

60.0

65.0

Tapestry Indexes by Households

70.0

Site vs. U.S.

30.0

35.0

Percent of Households by Tapestry Segment

01. Top Rung

57. Simple Living


22. Metropolitans
24. Main Street, USA
45. City Strivers
08. Laptops and Lattes
27. Metro Renters

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45.0

50.0

55.0

60.0

Percent of Households by Tapestry Segment

Source: ESRI

View a full report at


esri.com/baoreports.

26

Tapestry Segmentation Area Prole


572
Sample

0 50010001500200025003000350040004500500055006000650070007500

65.0

01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66

70.0

Site
U.S.

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

esri.com/buybao

19

Source: ESRI

2010 ESRI

2010 ESRI

33

Index
838

500 1000 1500 2000 2500 3000 3500 4000 4500 5000 5500

01
02
03
04
05 Site
06 U.S.
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
Page 1 of 6
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66

40.0

27. Metro Renters

23. Trendsetters

77

Tapestry Indexes by Population

Index
12.0%

58.
NeWest
Residents
08. Laptops
and Lattes
62. Modest Income Homes

69

Latitude: 41.8805
Longitude: -87.63715

Top Ten Tapestry Segments

57. Simple Living

2010 ESRI

5.1%

22. Metropolitans

Source: ESRI

11.1%

2301

838
Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

23. Trendsetters
01. Top Rung

9.0%

1.0%

100.0%

12.0%

58. NeWest Residents

37

100.0% 19

Top Ten Tapestry Segments


Site vs. U.S.

0.7%

51

99.8% 33

5.7%

6.9%

69

133

99.1%

2.4%

2.6%

2301

11.1%

0.0%

Total

1.0%

96.3%
Index

Tapestry Segments

Demographics

Percent

Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf

Cumulative

Percent

Latitude: 41.8805
Longitude: -87.63715

68.4%

Top Twenty Tapestry Segments

U.S. Households

Tapestry Segments

Rank

Households
Tapestry Segmentation Area Prole
Ranked by Households
Cumulative
Sample
Percent
Percent

6/14/2010

Page 1 of 6

6/14/2010

Page 2 of 6

Business Analyst Online


Consumer Spending

Consumer Spending

Consumer spending reports provide you with information about


consumer spending and buying habits for various products
and services. Use these reports to help make decisions about
expanding your product and service offerings, targeting specific
markets, and identifying the best areas to market your products
and services.
Esris consumer spending reports include data from the
Consumer Expenditure and Retail MarketPlace databases and
traffic data from MPSI/DataMetrix.
n Automotive Aftermarket Expenditures

Retail Goods and Services Expenditures

Retail Goods and Services Expenditures

n Financial Expenditures

Sample

n House and Home Expenditures


n Household Budget Expenditures

Consumer Spending

n Medical Expenditures
n Recreation Expenditures
n Retail Goods and Services Expenditures

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Proposed
Location
Ring: 1 mile radius

100 S Wacker Dr, Chicago, IL 60606-4006


Top Tapestry
Ring:
1 mileSegments:
radius
Metro Renters

Top Tapestry
Segments:
Laptops and
Lattes
Metro
Renters
City
Strivers
Main
Street,
USA
Laptops
and
Lattes
Metropolitans
City Strivers
Main Street, USA
Metropolitans

68.4%
23.4%
2.7% 68.4%
1.8% 23.4%
1.6% 2.7%

1.8%
1.6%

Demographic Summary
Population
HouseholdsDemographic Summary
Families Population
Median Age
Households
Median Household
FamiliesIncome

Median Age
Spending
Average
Median Household Income
Potential
Amount
Index
Spent
Spending

Apparel and Services


Men's
Women's
Children's
Apparel
and Services
Footwear
Men's
Watches & Jewelry

Women's
Apparel
Products and Services1
Children's

Computer
Footwear
Computers&and
Hardware for Home Use
Watches
Jewelry
Software and Accessories for Home1 Use

Apparel Products and Services

Entertainment & Recreation


Computer
Fees and Admissions

Computers
Hardware
Membershipand
Fees
for Clubs2for Home Use
Software
and Accessories
for Home
Fees for Participant
Sports, excl.
Trips Use

Admission to Movie/Theatre/Opera/Ballet
Entertainment
& Recreation
Admission to Sporting Events, excl. Trips
Fees and Admissions

Fees for Recreational Lessons


2
Membership
Dating
ServicesFees for Clubs
TV/Video/Audio
Fees for Participant Sports, excl. Trips
Community
or Cable TV
AdmissionAntenna
to Movie/Theatre/Opera/Ballet
Televisions
Admission to Sporting Events, excl. Trips
VCRs, Video Cameras, and DVD Players
Fees for Recreational Lessons
Video Cassettes and DVDs
Dating
Services
Video
and
Computer Game Hardware and Software
TV/Video/Audio
Satellite Dishes
Community
Antenna
orand
Cable
TV
Rental
of Video
Cassettes
DVDs
Streaming/Downloaded
Video
Televisions

View a full report at


esri.com/baoreports.

3
VCRs,
Video Cameras, and DVD Players
Audio
Rental
Repair ofand
TV/Radio/Sound
Equipment
Video and
Cassettes
DVDs
Pets
Video and Computer Game Hardware and Software

4
Toys
and Games
Satellite
Dishes

120
Potential
112
Index
104
121
120
84
112
173
104
352
169
169
155
155
155
145
172
149
147
257
161
157
162
179
180
174
147
177
189
164
168
174
161

Rental of Video
Cassettes
Recreational
Vehicles
and Fees5 and DVDs

122

3
Audio
Photo
Equipment and Supplies7
Rental8 and Repair of TV/Radio/Sound Equipment
Reading
Pets Affairs9
Catered

157

Streaming/DownloadedEquipment
Video 6
Sports/Recreation/Exercise

Toys and Games


Food
Food
at HomeVehicles and Fees5
Recreational
Bakery and Cereal Products
6
Sports/Recreation/Exercise
Meat, Poultry, Fish, and Eggs Equipment
Dairy Equipment
Products
Photo
and Supplies7
Fruit and8 Vegetables
Reading

Snacks and Other Food at Home10


9
Catered
Affairs
Food
Away
from Home

118
153
171
163
160
157
161
157
163
160
166

121
84
173
352
169
169
155
155
155
145
172
149
147
257
161
157
162
179
180
174
147
177
189
164
168
174
161
122
118
157
153
171

$2,873.94
$512.65
$861.55
$485.96
$349.13
$335.43
$329.21
$324.62
$48.15
$4,996.06
$960.54
$253.65
$154.42
$260.56
$88.77
$201.16
$1.98
$2,003.60
$1,130.81
$313.74
$36.39
$94.92
$97.27
$1.85
$72.78
$2.64
$240.44
$12.76
$748.23
$234.49
$393.75
$214.04
$162.70
$236.49
$42.22
$12,509.72
$7,156.41
$935.07
$1,665.68
$781.87
$1,278.55
$2,495.25
$5,353.30

Alcoholic Beverages
185
$1,055.50
Food
163
Nonalcoholic
Beverages at Home
161
$705.92
Food at Home
160
Bakery and Cereal Products
157
Meat, Poultry, Fish, and Eggs
161
Dairy Products
157
Fruit and Vegetables
163
2010 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778
160
Snacks and Other Food at Home10

Food Away from Home

Alcoholic Beverages
Nonalcoholic Beverages at Home

n Included with Basic and Premium Subscriptions


n Included with Premium Subscription Only
n Available as Add-on to Basic or
Premium Subscription

28

esri.com/buybao

2010 ESRI

Sample

Latitude: 41.8805
Longitude: -87.63715
2010
45,534
24,338
7,223
35.7
$81,441

Latitude: 41.8805
Longitude: -87.63715

2015
50,151
2010
26,808
45,534
7,843
35.8
24,338
$100,632
7,223

35.7
$81,441
Average
Amount
Spent
$2,873.94
$512.65
$861.55
$485.96
$349.13
$335.43
$329.21

Total

$69,945,928
$12,476,953
$20,968,522
$11,827,277
$8,497,153
$8,163,589
$8,012,434
$7,900,647
$1,171,788

$121,594,105
$23,377,534
$6,173,216
$324.62

$48.15

$4,996.06
$960.54
$253.65
$154.42
$260.56
$88.77
$201.16
$1.98
$2,003.60
$1,130.81
$313.74
$36.39
$94.92
$97.27
$1.85
$72.78
$2.64
$240.44
$12.76
$748.23
$234.49

$3,758,358
$6,341,578
$2,160,410
$4,895,736
$48,236
$48,763,617
$27,521,629
$7,635,802
$885,597
$2,310,048
$2,367,365
$45,096
$1,771,374
$64,163
$5,851,879

$310,664
$18,210,415
$5,706,985
$9,583,206
$5,209,304
$3,959,704
$5,755,759
$1,027,582
$304,461,446

2015
50,151
26,808
7,843
35.8
$100,632

Total
$69,945,928
$12,476,953
$20,968,522
$11,827,277
$8,497,153
$8,163,589
$8,012,434
$7,900,647
$1,171,788
$121,594,105
$23,377,534
$6,173,216
$3,758,358
$6,341,578
$2,160,410
$4,895,736
$48,236
$48,763,617
$27,521,629
$7,635,802
$885,597
$2,310,048
$2,367,365
$45,096
$1,771,374
$64,163
$5,851,879
$310,664
$18,210,415
$5,706,985

$393.75 $174,172,717

$9,583,206

$214.04

$5,209,304

$162.70
$236.49

$22,757,638
$40,539,383
$19,029,075
$31,117,255
$60,729,366

$3,959,704
$5,755,759

$42.22 $130,288,729

$1,027,582

$25,688,868
$17,180,757

$304,461,446
$174,172,717
$22,757,638
$40,539,383
$19,029,075
$31,117,255
$60,729,366

$12,509.72
$7,156.41
$935.07
$1,665.68
$781.87
$1,278.55
6/14/2010
$2,495.25

Page 1 of 3

166

$5,353.30

$130,288,729

185
161

$1,055.50
$705.92

$25,688,868
$17,180,757

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Automotive Aftermarket Expenditures

Automotive repair shops use this report to understand how


their market demand compares to national averages and to
target marketing campaigns to meet consumer demand.

n Included with Premium Subscription Only

Automotive
Aftermarket
Expenditures
Automotive
Aftermarket
Expenditures

Sample

Sample

Proposed Location

Demographic Summary

Demographic
Summary
Population
Households
Population
Families
Households
Median Age
Families
Median Household Income
Median Age
Median Household Income

Latitude: 41.8805
Latitude: 41.8805
Longitude: -87.63715

Longitude: -87.63715

2010
45,534 2010
24,338 45,534
7,223 24,338
35.7 7,223
$81,441

35.7
$81,441

2015
50,151
26,808
7,843
35.8
$100,632

2015
50,151
26,808
7,843
35.8
$100,632

Spending
Average
Potential
Amount
IndexSpendingSpent
Products
Vehicle Coolant/Brake/Transmission Fluids
Gasoline
Products
Motor Oil
Vehicle
Coolant/Brake/Transmission Fluids
Vehicle Parts/Equipment and Accessories
Gasoline
Tire Purchase/Replacement
Motor
VehicleOil
Audio/Video Equipment and Installation
Vehicle Cleaning
Products and
Vehicle
Parts/Equipment
andServices
Accessories

Tire Purchase/Replacement
Services
Vehicle
Audio/Video
Equipment and Installation
Auto Repair
Service Policy
Vehicle
Cleaning
Products
andService
Services
Membership
Fees for
Automobile
Clubs
Global Positioning Services

Potential
Index $7.60
159

150
146
162
139
180
168
140
146
149
146
158
160
147
160
177
159
164
154
145
152
163
170
160
157

$4,209.93
$17.37
159$90.77
150
$201.50
146$12.75
162$13.69

139
180$23.01
168$32.01
$3.77

Average Total
Amount
Spent
$184,903

Total

$201.50
$12.75
$559,918
$13.69
$779,172

$4,904,217
$310,215
$333,111

$102,461,374
$422,770
$7.60
$184,903
$2,209,173
$4,209.93
$4,904,217 $102,461,374
$17.37
$422,770
$310,215
$333,111
$90.77
$2,209,173

Consumer Spending

Proposed
Location
100 S Wacker Dr, Chicago, IL 60606-4006
100
S1Wacker
Dr, Chicago, IL 60606-4006
Ring:
mile radius
Ring: 1 mile radius

$91,779

Services
Vehicle Air Conditioning Repair
$25.75
$626,761
Auto
Repair
Service
140$60.19
$23.01
$559,918
Vehicle
Body Work
andPolicy
Painting
$1,464,826
Membership
Fees for Automobile Service Clubs
146
$32.01
$779,172
Vehicle Brake Work
$126.73
$3,084,444
Vehicle Positioning
Clutch/Transmission
Repair
$1,643,487
Global
Services
149$67.53
$3.77
$91,779
Vehicle Cooling
System Repair
$1,133,889
Vehicle
Air Conditioning
Repair
146$46.59
$25.75
$626,761
Vehicle Drive Shaft and Rear-end Repair
$371,943
Vehicle
Body Work and Painting
158$15.28
$60.19
$1,464,826
Vehicle Electrical System Repair
$54.75
$1,332,475
Vehicle Brake Work
160
$126.73
$3,084,444
Vehicle Exhaust System Repair
$21.91
$533,310
Vehicle
Clutch/Transmission Repair
147$28.46
$67.53
$1,643,487
Vehicle Front End Alignment/Wheel Balance & Rotation
$692,688
Vehicle
System
Repair
160
$46.59
$1,133,889
Lube/Oil Cooling
Change and
Oil Filters
$130.20
$3,168,810
Vehicle
DriveRepair/Replacement
Shaft and Rear-end Repair
177
$15.28
$371,943
Vehicle Motor
$139.24
$3,388,761
Vehicle Motor
Tune-up
$100.85
$2,454,496
Vehicle
Electrical
System Repair
159
$54.75
$1,332,475
Vehicle Shock
Absorber
Replacement
$276,125
Vehicle
Exhaust
System
Repair
164$11.35
$21.91
$533,310
Vehicle Steering/Front
End Repair
$1,076,401
Vehicle
Front End Alignment/Wheel
Balance & Rotation
154$44.23
$28.46
$692,688
Tire Repair and Other Repair Work
$102.09
$2,484,679
Lube/Oil Change and Oil Filters
145
$130.20
$3,168,810
Vehicle Motor Repair/Replacement
152
$139.24
$3,388,761
Vehicle Motor Tune-up
163
$100.85
$2,454,496
Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a
Vehicle average
Shock Absorber
Replacement
170
$11.35
$276,125
national
of 100.
Vehicle Steering/Front End Repair
160
$44.23
$1,076,401
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys,
Tire Repair
andStatistics.
Other Repair Work
157
$102.09
$2,484,679
Bureau
of Labor

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a
national average of 100.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys,
Bureau of Labor Statistics.
2010 ESRI

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6/14/2010

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2010 ESRI

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6/14/2010

29
Page 1 of 1

Financial Expenditures

n Included with Premium Subscription Only

Banking and financial institutions use this report to determine


the amount spent on specific financial products and services
to offer relevant advertising and offerings within their trade
areas and to identify new sales opportunities within a market.

Financial Expenditures
Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Demographic Summary

Latitude: 41.8805
Longitude: -87.63715

2010

2015

Population

45,534

50,151

Households

24,338

26,808

7,223

7,843

Consumer Spending

Families
Median Age
Median Household Income

35.7

35.8

$81,441

$100,632

Spending
Potential
Index

Average

Total

Assets
Market Value
Checking Accounts

142

$8,288.35

$201,721,973

Savings Accounts

132

$17,407.29

$423,658,721

U.S. Savings Bonds

113

$466.56

$11,355,144

Stocks, Bonds & Mutual Funds

119

$46,495.94

$1,131,618,254

Checking Accounts

169

$439.27

$10,691,005

Savings Accounts

221

$862.96

$21,002,730

U.S. Savings Bonds

-40

$-0.96

$-23,271

Dividends, Royalties, Estates, Trusts

124

$1,214.94

$29,569,219

Interest from Savings Accounts or Bonds

131

$1,199.45

$29,192,328

141

$1,937.38

$47,152,027

Original Mortgage Amount

142

$30,634.80

$745,589,805

Vehicle Loan Amount1

154

$4,200.88

$102,241,120

Home Mortgage

130

$6,052.13

$147,296,835

Lump Sum Home Equity Loan

124

$161.15

$3,922,121

New Car/Truck/Van Loan

144

$301.56

$7,339,433

Used Car/Truck/Van Loan

157

$254.43

$6,192,203

Home Mortgage

121

$2,387.99

$58,118,811

Lump Sum Home Equity Loan

121

$202.82

$4,936,316

New Car/Truck/Van Loan

139

$1,550.95

$37,746,919

Used Car/Truck/Van Loan

151

$1,147.23

$27,921,237

Annual Changes

Earnings

Retirement Plan Contributions


Liabilities

Amount Paid: Interest

Amount Paid: Principal

Checking Account and Banking Service Charges

187

$51.86

$1,262,201

Finance Charges, excluding Mortgage/Vehicle

168

$410.53

$9,991,425

Data Note: The Spending Potential Index (SPI) is household-based, and represents the asset value or amount spent for a product or service relative to a
national average of 100. Annual change may be negative.
1

Vehicle Loan Amount is the amount of a loan for a car, truck, van, boat, camper, motorcycle, motor scooter, or moped, excluding interest.

Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.

2010 ESRI

30

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House and Home Expenditures

Advertisers and retailers use this report to better understand


consumer spending habits in their trade areas and target
store merchandise to meet the needs of individual markets.

n Included with Premium Subscription Only

House and Home Expenditures


Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Housing Units

2010-2015 Percent Change

Percent Occupied

Percent Owner HHs

Median Home Value

27,796

10.47%

87.6%

50.0%

$308,814

2010 Demographic Summary


Population

Homeowners Insurance

Ground Rent

Average

Amount
Spent

Total

$14,735.69

$358,637,254

121

$2,387.99

$58,118,811

123
108

110

$6,052.13
$2,728.51
$484.59
$79.73

$147,296,835
$66,406,518
$11,793,835
$1,940,397

Maintenance and Remodeling Services

123

$2,445.88

Property Management and Security

148

$126.83

328

$11,260.31

$274,053,469

302

$276.96

$6,740,622

Maintenance and Remodeling Materials

Rented Dwellings
Rent

Rent Received as Pay

View a full report at


esri.com/baoreports.

$81,441

125
130

Property Taxes

35.7

Median Household Income

Index

Mortgage Principal

7,223

Median Age

Potential

Mortgage Interest

24,338

Families

Spending

Owned Dwellings

45,534

Households

Renters' Insurance

Maintenance and Repair Services

Maintenance and Repair Materials


Owned Vacation Homes
Mortgage Payment

116

332
281
236

$430.04

$10,793.67
$36.65

$10,466,259
$3,086,667

$262,696,294
$892,079

194

$103.08

$1,215,667

144

$670.89

$16,328,047

$149.07

$3,628,070

$284.12

Homeowners Insurance

127

$18.85

Property Management and Security

129

Maintenance and Remodeling

$59,527,933

$49.95

139

Property Taxes

132

$2,508,807
$6,914,824
$458,735

169

$196.85

$4,791,007

Housing While Attending School

128

$104.65

$2,547,002

Household Operations

147

$2,312.29

$56,276,458

121

$87.14

$2,120,725

Child Care

Care for Elderly and Handicapped

175

$22.00

$807.45

Appliance Rental and Repair

125

Home Security System Services

129

Housekeeping Services

141

Moving/Storage/Freight Express

188

$114.20

133

$10.57

Computer Information Services

Non-apparel Household Laundry/Dry Cleaning


Lawn & Garden

$395.81

37

$13.80

PC Repair (Personal Use)

156

Termite/Pest Control

110

Reupholstering/Furniture Repair

Water Softening Services

Internet Services Away from Home

Voice Over IP Service

Other Home Services1

$30.47

162

122

105
168
207

131

Consumer Spending

2010 Housing Summary

Latitude: 41.8805
Longitude: -87.63715

$33.80

$215.24

$535,411

$19,651,801
$741,696

$9,633,213
$822,710
$335,810

$5,238,476

$509.18

$12,392,462

$13.75

$334,711

$26.71
$5.89
$4.49

$13.79

$29.98

$2,779,405
$257,199
$650,107
$143,422
$109,284
$335,676

$729,761

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not
sum to totals due to rounding.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics.

2010 ESRI

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31

Household Budget Expenditures

n Included with Premium Subscription Only

Retailers and advertisers use this report to understand


consumer spending habits in their trade areas and target store
merchandise to meet the needs of individual markets.

Household Budget Expenditures

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Demographic Summary

Latitude: 41.8805
Longitude: -87.63715

2010

2015

Population

45,534

50,151

Households

24,338

26,808

7,223

7,843

Consumer Spending

Families
Median Age
Median Household Income

Total Expenditures
Food

35.7

35.8

$81,441

$100,632

Spending

Average

Potential

Amount

Index

Spent

Total

Percent

155

$104,205.19

$2,536,146,019

100.0%
12.0%

163

$12,509.72

$304,461,446

Food at Home

160

$7,156.41

$174,172,717

6.9%

Food Away from Home

166

$5,353.30

$130,288,729

5.1%

185

$1,055.50

$25,688,868

1.0%

Alcoholic Beverages
Housing
Shelter
Utilities, Fuel and Public Services
Household Operations

165

$33,448.81

$814,077,089

32.1%

170

$26,771.54

$651,565,774

25.7%

147

$6,677.27

$162,511,316

6.4%

147

$2,312.29

$56,276,458

2.2%

Housekeeping Supplies

149

$1,041.56

$25,349,553

1.0%

Household Furnishings and Equipment

136

$2,796.67

$68,065,349

2.7%

Apparel and Services

120

$2,873.94

$69,945,928

2.8%

Transportation

153

$15,402.69

$374,870,578

14.8%

Travel

153

$2,891.47

$70,372,629

2.8%

Health Care

134

$5,002.23

$121,744,327

4.8%

Entertainment and Recreation

155

$4,996.06

$121,594,105

4.8%

Personal Care Products & Services

155

$1,083.31

$26,365,704

1.0%

Education

165

$2,008.15

$48,874,396

1.9%
0.7%

Smoking Products

172

$736.53

$17,925,573

Miscellaneous 1

160

$1,871.47

$45,547,751

1.8%

Support Payments/Cash Contributions/Gifts in Kind

143

$3,488.85

$84,911,688

3.3%

Life/Other Insurance

122

$507.43

$12,349,725

0.5%

Pensions and Social Security

155

$10,178.52

$247,724,849

9.8%

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of
100. Detail may not sum to totals due to rounding.
1

Miscellaneous includes lotteries, pari-mutuel losses, legal fees, funeral expenses, safe deposit box rentals, checking account/banking service charges,
cemetery lots/vaults/maintenance fees, accounting fees, miscellaneous personal services/advertising/nes, nance charges excluding mortgage & vehicle,
occupational expenses, expenses for other properties, credit card membership fees, and shopping club membership fees.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.

2010 ESRI

32

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6/14/2010

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Medical Expenditures

Health care providers use this report to compare the amount


spent on medical care and services in their areas to the U.S.
average to better understand consumer spending habits and
identify areas of high demand.

n Included with Premium Subscription Only

Medical Expenditures
Sample

Demographic Summary

Latitude: 41.8805
Longitude: -87.63715
2010

2015

Population

45,534

50,151

Households

24,338

26,808

Families
Median Household Income
Males per 100 Females

7,223

7,843

$81,441

$100,632

111.4

110.7

Consumer Spending

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Population by Age
Population <5 Years

3.2%

3.3%

Population 5 - 17 Years

5.4%

5.6%

Population 65+ Years

8.2%

10.0%

Median Age

35.7

Health Care
Medical Care

35.8

Spending

Average

Potential

Amount

Index

Spent

Total

134

$5,002.23

$121,744,327
$58,915,006

135

$2,420.70

Physician Services

141

$318.81

$7,759,202

Dental Services

140

$453.91

$11,047,284

Eyecare Services

143

$71.42

$1,738,186

Lab Tests, X-Rays

131

$71.99

$1,752,203

Hospital Room and Hospital Service

143

$196.41

$4,780,214

Convalescent or Nursing Home Care

181

$41.79

$1,017,148
$3,563,409

Other Medical Services1

131

$146.41

Nonprescription Drugs

140

$144.08

$3,506,572

Prescription Drugs

124

$616.86

$15,013,254

Nonprescription Vitamins

142

$80.36

$1,955,920

Medicare Prescription Drug Premium

130

$64.46

$1,568,746

Eyeglasses and Contact Lenses

138

$106.10

$2,582,258

Hearing Aids

118

$25.76

$627,027

Medical Equipment for General Use

140

$8.85

$215,297

Other Medical Supplies2

144

$73.48

$1,788,286

Health Insurance

134

$2,581.53

$62,829,320

Blue Cross/Blue Shield

131

$733.96

$17,863,125

Commercial Health Insurance

138

$517.08

$12,584,715

Health Maintenance Organization

156

$521.52

$12,692,812

Medicare Payments

123

$506.24

$12,320,783

Long Term Care Insurance

121

$101.09

$2,460,402

Other Health Insurance3

120

$201.64

$4,907,484

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average
of 100.Detail may not sum to totals due to rounding.
1

Other Medical Services includes Services by Medical Professionals other than Physicians, Nursing Services, Therapeutic Treatments, Blood Donation,
Ambulance, Emergency Room, and Outpatient Hospital Services.

Other Medical Supplies includes Topicals, Dressings, Supportive and Convalescent Medical Equipment, Rental of Medical Equipment for General Use,
and Rental of Supportive and Convalescent Medical Equipment.
3

Other Health Insurance includes Medicare Supplements and Other Health Insurance excluding Blue Cross/Blue Shield.

Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.
2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

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33

Recreation Expenditures

Advertisers, retailers, and entertainment and leisure providers


use this report for media targeting and direct marketing
campaigns and to manage merchandise mix by local area.

n Included with Premium Subscription Only

Recreation Expenditures
Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Demographic Summary

Latitude: 41.8805
Longitude: -87.63715
2010

2015

Population

45,534

50,151

Households

24,338

26,808

7,223

7,843

Consumer Spending

Families
Median Age
Median Household Income

35.7

35.8

$81,441

$100,632

Spending
Potential
Index

Average

Amount
Spent

Total

155

$960.54

$23,377,534

Admission to Movies, Theater, Opera, Ballet

172

$260.56

$6,341,578

Admission to Sporting Events, excl. Trips

149

$88.77

$2,160,410

Fees for Participant Sports, excl. Trips

145

$154.42

$3,758,358

Fees for Recreational Lessons

147

$201.16

$4,895,736

Membership Fees for Social/Recreation/Civic Clubs

155

$253.65

$6,173,216

Dating Services

257

$1.98

$48,236

Entertainment/Recreation Fees and Admissions

Rental of Video Cassettes and DVDs

177

$72.78

$1,771,374

Toys & Games

161

$234.49

$5,706,985

Toys and Playground Equipment

160

$226.01

$5,500,652

Play Arcade Pinball/Video Games

202

$3.82

$93,008

Online Entertainment and Games

201

$4.66

$113,325

Recreational Vehicles and Fees

122

$393.75

$9,583,206

Docking and Landing Fees for Boats and Planes

143

$10.13

$246,655

Camp Fees

135

$38.83

$945,070

Purchase of RVs or Boats

119

$331.38

$8,065,165

Rental of RVs or Boats

157

$13.41

$326,316

Sports, Recreation and Exercise Equipment

118

$214.04

$5,209,304

Exercise Equipment and Gear, Game Tables

124

$101.84

$2,478,650

Bicycles

174

$34.40

$837,269

Camping Equipment

72

$10.45

$254,213

Hunting and Fishing Equipment

76

$29.30

$713,151

Winter Sports Equipment

156

$10.05

$244,707

Water Sports Equipment

122

$8.14

$198,211

Other Sports Equipment

145

$13.70

$333,552

Rental/Repair of Sports/Recreation/Exercise Equipment

154

$6.14

$149,551

157

$162.70

$3,959,704

Film

142

$10.48

$255,049

Film Processing

146

$32.69

$795,687

Photographic Equipment

171

$73.16

$1,780,523

Photographer Fees/Other Supplies & Equip Rental/Repair

150

$46.37

$1,128,445

153

$236.49

$5,755,759

Magazine/Newspaper Subscriptions

130

$82.44

$2,006,364

Magazine/Newspaper Single Copies

169

$32.47

$790,292

Books

168

$121.58

$2,959,103

Photographic Equipment and Supplies

Reading

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of
100. Detail may not sum to totals due to rounding.
Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.
2010 ESRI

34

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6/14/2010

Page 1 of 1

Retail Goods and Services Expenditures

Advertisers and retailers use this report for media targeting


and direct marketing campaigns. Economic developers also use
this report to attract new retail opportunities to their markets.

n Included with Basic and


Premium Subscriptions

Retail Goods and Services Expenditures

Sample

Top Tapestry Segments:


Metro Renters
Laptops and Lattes
City Strivers
Main Street, USA
Metropolitans

Latitude: 41.8805
Longitude: -87.63715

68.4%
23.4%
2.7%
1.8%
1.6%

Apparel and Services


Men's
Women's
Children's
Footwear
Watches & Jewelry
Apparel Products and Services1
Computer
Computers and Hardware for Home Use
Software and Accessories for Home Use
Entertainment & Recreation
Fees and Admissions

View a full report at


esri.com/baoreports.

Membership Fees for Clubs2


Fees for Participant Sports, excl. Trips
Admission to Movie/Theatre/Opera/Ballet
Admission to Sporting Events, excl. Trips
Fees for Recreational Lessons
Dating Services
TV/Video/Audio
Community Antenna or Cable TV
Televisions
VCRs, Video Cameras, and DVD Players
Video Cassettes and DVDs
Video and Computer Game Hardware and Software
Satellite Dishes
Rental of Video Cassettes and DVDs
Streaming/Downloaded Video
Audio3
Rental and Repair of TV/Radio/Sound Equipment
Pets
Toys and Games4
Recreational Vehicles and Fees5
Sports/Recreation/Exercise Equipment6
Photo Equipment and Supplies7
Reading8
Catered Affairs9
Food
Food at Home
Bakery and Cereal Products
Meat, Poultry, Fish, and Eggs
Dairy Products
Fruit and Vegetables
Snacks and Other Food at Home10
Food Away from Home
Alcoholic Beverages
Nonalcoholic Beverages at Home

2010 ESRI

Demographic Summary
Population
Households
Families
Median Age
Median Household Income

2010
45,534
24,338
7,223
35.7
$81,441

2015
50,151
26,808
7,843
35.8
$100,632

Spending
Potential
Index

Average
Amount
Spent

Total

120
112
104
121
84
173
352

$2,873.94
$512.65
$861.55
$485.96
$349.13
$335.43
$329.21

$69,945,928
$12,476,953
$20,968,522
$11,827,277
$8,497,153
$8,163,589
$8,012,434

169
169

$324.62
$48.15

$7,900,647
$1,171,788

155
155
155

$4,996.06
$960.54
$253.65

$121,594,105
$23,377,534
$6,173,216

145
172
149
147
257
161
157
162
179
180
174
147
177
189
164

$154.42
$260.56
$88.77
$201.16
$1.98
$2,003.60
$1,130.81
$313.74
$36.39
$94.92
$97.27
$1.85
$72.78
$2.64
$240.44

$3,758,358
$6,341,578
$2,160,410
$4,895,736
$48,236
$48,763,617
$27,521,629
$7,635,802
$885,597
$2,310,048
$2,367,365
$45,096
$1,771,374
$64,163
$5,851,879

168
174
161

$12.76
$748.23
$234.49

$310,664
$18,210,415
$5,706,985

122

$393.75

$9,583,206

118

$214.04

$5,209,304

157

$162.70

$3,959,704

153

$236.49

$5,755,759

171

$42.22

$1,027,582

163
160
157
161
157
163
160

$12,509.72
$7,156.41
$935.07
$1,665.68
$781.87
$1,278.55
$2,495.25

$304,461,446
$174,172,717
$22,757,638
$40,539,383
$19,029,075
$31,117,255
$60,729,366

166

$5,353.30

$130,288,729

185
161

$1,055.50
$705.92

$25,688,868
$17,180,757

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

Consumer Spending

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Page 1 of 3

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35

Business Analyst Online


Market Potential

Market Potential

Market Potential reports identify market demand for a wide


variety of products and services. A Market Potential Index (MPI)
measures the relative demand by consumers in a specified area
for items compared to the U.S. average.

Retail Market
Retail
Potent
Retail Potential
MarketMarket
Potential
Sample

n Electronics
InternetLocation
Market
Proposed and
Location
ProposedPotential
Location
Proposed

Latitude: 41.8805
Latitude: 41
Latitude: 41.8805
Longitude: -87.63715
Longitude: -87.
Longitude: -87.63715

100 S Wacker Dr,


Chicago,
IL100
60606-4006
SChicago,
Wacker Dr,
Chicago, IL 60606-4006
100
S Wacker
Dr,
IL 60606-4006
n Financial
Market
Ring: 1Investments
mile radius
Ring: 1Potential
mile radius
Ring: 1 mile
radius

Retail Market Potential

n Health and Beauty Market Potential

Demographic Summary
DemographicDemographic
Summary Summary

Population
Population
n Pets and
Products
Market Population
Potential

Total Number of Total


Adults
Number of Adults
NumberTotal
of Adults

n Restaurant
Market
Potential
Households
Households
Households

2010

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

n Retail Market Potential

Total Number of Adults

50,151

24,338

24,338

24,33826,808

26,808

$81,441

Expected

Number of

Product/Consumer Behavior

Adults/HHs

Expected

Market Potential

Bought any women's apparel in last 12 months


Bought apparel for child <13 in last 6 months

Number of

Bought
shoes in last 12 months
Bought any women's
apparel
in
Bought
last 12
any
months
women's
in last
12 any
months
Bought
any women's
apparel
in lastapparel
12 months

Bought costume jewelry in last 12 months

Bought apparel for


child apparel
<13 inBought
last
6 months
apparel
forlast
child
<13 in lastBought
6 months
Bought
for child
<13 in
6 months
any ne jewelry in last 12 months
Bought a watch in last 12 months
Bought any shoes
in lastany
12 shoes
months
Bought
any 12
shoes
in last 12 months
Bought
in last
months

Bought costumeBought
jewelrycostume
in lastBought
12jewelry
months
costume
in last 12 Automobiles
months (Households)
in lastjewelry
12 months
HH owns/leases any vehicle

HH bought new vehicle in last 12 months


Bought any ne Bought
jewelry in
last
Bought
12jewelry
months
anyinne
in last 12 months
any
ne
lastjewelry
12 months
Automotive Aftermarket (Adults)

Automobiles (Households)
AutomobilesAutomobiles
(Households)(Households)

Bought/changed motor oil in last 12 months

Bought gasoline in last 6 months


Had tune-up in last 12 months

HH owns/leasesHH
anyowns/leases
vehicle HH any
owns/leases
vehicle any vehicle

Beverages (Adults)

Drank bottled water/seltzer in last 6 months


HH bought new vehicle
in last
HH
12vehicle
months
boughtinnew
in last 12 months
HH bought
new
lastvehicle
12 months
Drank regular cola in last 6 months

Automotive Aftermarket
(Adults)
Automotive (Adults)
Aftermarket (Adults)Drank beer/ale in last 6 months
Automotive
Aftermarket
Cameras & Film (Adults)

Bought gasolineBought
in last 6gasoline
months
Bought
gasoline
in last 6
inalast
6 months
View
full
report
atmonths

Bought any camera in last 12 months

Bought
lm in last 12 months
Bought/changedBought/changed
motor oil in last
Bought/changed
12
months
motor
oil in last 12
months
motor
oil in last
12 months

esri.com/baoreports.

Had tune-up in last


monthsin
Had
in last 12 months
Had12tune-up
lasttune-up
12 months

Bought digital camera in last 12 months

Beverages (Adults)
Beverages (Adults)
Beverages (Adults)

Cell Phones/PDAs & Service

Bought memory card for camera in last 12 months


Bought cell/mobile phone/PDA in last 12 months

monthly cell/mobile phone/PDA bill: $1-$49


Drank bottled water/seltzer
in Drank
last
6 months
bottled in
water/seltzer
in last 6Avgmonths
Drank bottled
water/seltzer
last 6 months

Avg monthly cell/mobile phone/PDA bill: $50-99

Drank regular cola


in last
6 months
Drank
cola in last 6 monthsAvg monthly cell/mobile phone/PDA bill: $100+
Drank
regular
cola inregular
last 6 months
Drank beer/ale inDrank
last 6beer/ale
months
Drank
beer/ale
in last 6 months
in last
6 months

Computers (Households)

Cameras & FilmCameras


(Adults) & Film
Cameras
& Film (Adults)
(Adults)

HH spent <$500 on home PC

21,887

21,887

17,905

6,108

6,108

8,055

17,905

24,002

24,002

8,460

8,460

8,055

8,611

Bought any camera


in last
Bought
monthsinany
in last 12 months
Bought
any12camera
lastcamera
12 months
HH spent $1000-$1499 on home PC
Bought lm in last
12 months
in last 12 months
Bought
lm inBought
last 12 lm
months

HH spent $1500-$1999 on home PC


Spent $2000+ on home PC

Bought digital camera


last 12
Bought
months
digital
in last 12 months
Boughtindigital
camera
in lastcamera
12 months

8,055

8,611

1,899

18,131

1,899

24,002
17,90543.0%

6,10814.7%

8,460

8,611
24,00257.7%

8,05519.4%

18,131

1,899
8,46020.3%

8,61120.7%

32,899

14,749

14,749

15,444

29,846

19,299

22,284

15,444

29,846

19,299

22,284

19.4%

14.7%

20.3%

20.7%
57.7%

19.4%

74.5%

7.8%
20.3%

20.7%

7.8%

32,89979.0%

74.5%

71.7%7.8%
46.4%

79.0%

14.6%

4,225

10.2%

8,353
15,44437.1%

14,74935.4%

2,934

20.1%
37.1%

35.4%

7.0%

14,199

34.1%

14,701

35.3%

10,654
29,84671.7%

19,29946.4%

8,091

22,28453.5%

25.6%
71.7%

46.4%

19.4%

53.5%

21,143

86.9%

18.5%

3,088
8,35320.1%

12.7%
20.1%

6,075

4,225

4,225

3,283

6,07514.6%

3,088

43.0%

14.7%
57.7%
19.4%

20.3%
20.7%

13.5%

94

104
52

110
94
93

52

89

100
110

93

85

95
89

100
91

104

94
52

110

93
89

100

7.8%

113

85

114
95
89

85

95

126

79.0%

37.1%
35.4%
71.7%

46.4%
53.5%

91

98

85
72

144

113
93

116

99
114

111

89

127

126

121

91
72

113
114
89

126

88

14.6%

101

10.2%

174

20.1%

98

153

153
85

98
85

144

144

116

116

data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
Avg monthly cell/mobile
phone/PDA
Avg monthly
bill: $50-99
cell/mobilebill:
phone/PDA
bill:These
$50-99
14,701
14,70135.3%
35.3% 111
Avg monthly
cell/mobile
phone/PDA
$50-99Source:
14,701
35.3%
a nationally
representative survey of U.S. households. ESRI
forecasts for 2010 and 2015.

111

Bought memory Bought


card formemory
camera
Bought
in last
memory
months
card
in last 12 months
card
for12camera
in for
lastcamera
12 months
Cell Phones/PDAs
ServiceCell Phones/PDAs
Cell&Phones/PDAs
& Service & Service

Bought cell/mobile
phone/PDA
Bought
in last
cell/mobile
12 monthsinphone/PDA
in last 12 months
Bought
cell/mobile
phone/PDA
last 12 months

2,934
14,199

2,934
14,199

4,22510.2%

14.6%

MPI

72

74.5%

7.9%

12.7%

MPI
MPI
104

52.6%

53.5%

6,075

6,075

8,353

57.7%
43.0%

35.4%

1,929

8,353

52.6%

14.7%

37.1%

18,13174.5%

4,511

Percent of

43.0%

14,749

22,284

32,899

Percent of

Percent of

Adults/HHs Adults/HHs

Adults/HHs

79.0%

19,299

$100,632

45,715

32,899

29,846
1,899

26,808

2015
2015

$100,632
50,151

52.6%

21,88752.6%

6,108

15,444

18,131

HH owns a personal computer


HH spent $500-$999 on home PC

17,905

45,715

26,808

Expected

21,887

50,151

Latitude: 41.8805
Longitude: -87.63715

45,715

$100,632

Expected Percent
of
of
Number of Number

Bought any men's apparel in last 12 months

Bought any men's


apparel
last
Bought
12apparel
months
any men's
in last 12 months
Bought
anyinmen's
in lastapparel
12 months

Bought a watch in
last 12
Bought
watch
in last 12 months
Bought
a months
watch
in lasta 12
months

41,624
$81,441

Adults/HHs
Adults/HHs
Adults/HHs Adults/HHs

Apparel (Adults)

Apparel (Adults)
Apparel (Adults)
Apparel (Adults)

2010
2010

$81,441
$100,632
45,534
24,338

Median Household Income

Product/Consumer
BehaviorProduct/Consumer
Behavior
Product/Consumer
Behavior

41,62445,715

Sample

2015

2015

45,53450,151

41,624

Households

n Sports and Leisure Market Potential

2010 2015

45,534

$81,441

Population

2010

45,534
41,624

Demographic Summary

Median Household
Income
Median
Household Income
Median
Household
Income

Sample Sam

2,934 7.0%
14,19934.1%

10.2%
7.0%

34.1%

7.0%

34.1%

93

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns

to the U.S. An MPI of 100 represents the U.S. average.


Avg monthly cell/mobile
phone/PDA
Avg monthly
bill: $1-$49
cell/mobilebill:
phone/PDA
bill: $1-$49
10,654
Avg monthly
cell/mobile
phone/PDA
$1-$49compared

Avg monthly cell/mobile


phone/PDA
Avg monthly
bill: $100+
cell/mobilebill:
phone/PDA
Avg monthly
cell/mobile
phone/PDA
$100+ bill: $100+
Computers (Households)
Computers (Households)
Computers (Households)

HH owns a personal
computer
HH owns
a personal computer
HH owns
a personal
computer

2010 ESRI

HH spent <$500HH
on spent
home <$500
PC HH on
spent
<$500
home
PC on home PC

HH spent $500-$999
on home
HH
PCspent
HH spent
$500-$999
on$500-$999
home PC on home PC

HH spent $1000-$1499
on$1000-$1499
home
HH PC
spent $1000-$1499
HH spent
on home PC on home PC
HH spent $1500-$1999
on$1500-$1999
home
HH PC
spent $1500-$1999
HH spent
on home PC on home PC
Spent $2000+ onSpent
home$2000+
PC Spent
$2000+
on home
PC on home PC

10,654

10,65425.6%

8,091

8,091

8,09119.4%

21,143

21,143

21,14386.9%

4,511

4,511

25.6%

3,088
3,088
3,283

1,929

3,088
3,088
3,283

99

19.4%

6/14/2010
86.9%

Page 1 of 4
86.9%
121

121

4,51118.5%

18.5%

18.5%

101

101

3,08812.7%

12.7%

12.7%

153

153

1,929 7.9%

3,08812.7%
3,28313.5%

7.9%

12.7%
13.5%

7.9%

12.7%
13.5%

127

99

19.4%

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

1,929

25.6%

93

88

153
174

127

88

153
174

n Available as Add-on to Basic or


Premium Subscription

Data Note: An MPI


Potential
Data
Index)
An Potential
MPI
measures
(Market
thePotential
relative
Index)
likelihood
of the likelihood
adults
the relative
in the
likelihood
specied
of the area
adults
to in
exhibit
the
specied
certain
trade
behavior
to exhibit
orcertain
purchasing
consumer
patterns
behavior orpatterns
purchasing p
Data(Market
Note: An
MPINote:
(Market
Index)
measures
themeasures
relative
of the
adults trade
in
specied
trade
area toconsumer
exhibitarea
certain
consumer
behavior
or purchasing
compared to thecompared
U.S. An MPI
compared
of 100
theof
U.S.
the
U.S.
MPI
average.
of 100
the U.S. average.
to the
U.S.represents
AntoMPI
100An
represents
therepresents
U.S. average.

38

Source: These data


are based
Source:
upon
national
These
data
propensities
arenational
based
to use
upon
various
national
products
propensities
and services,
toproducts
use various
applied
to local and
demographic
services,
composition.
applied
to local
Usage
demographic
data wereUsage
composition.
collected
Usage
GfKcollected
MRI
data
in were
collected
Source:
These
data are
based
upon
propensities
to
use various
and products
services,
applied
to local
demographic
composition.
databy
were
by GfK
MRI inby GfK
a nationally representative
a nationally
of U.S. households.
representative
ESRI
survey
forecasts
of U.S.for
households.
2010
and 2015.
ESRI
forecasts
for 2010 and 2015.
a nationallysurvey
representative
survey of U.S.
households.
ESRI
forecasts
for 2010
and 2015.

esri.com/buybao

Electronics and Internet Market Potential

Retailers and marketers use this report to understand what,


where, and how consumers are buying for media targeting
and marketing campaigns and to manage merchandise mix
by local area.

n Available as Add-on to Basic or


Premium Subscription

Electronics & Internet


Market Potential
Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Demographic Summary
Population
Population 18+
Households
Median Household Income

Latitude: 41.8805
Longitude: -87.63715
2010
45,534
41,624
24,338
$81,441

2015
50,151
45,715
26,808
$100,632

Product/Consumer Behavior

View a full report at


esri.com/baoreports.

Use a personal computer at work


HH owns a personal computer
Purchased home PC in last 12 months
Purchased home PC 1-2 years ago
Purchased home PC 3-4 years ago
Purchased home PC 5+ years ago
Spent <$500 on home PC
Spent $500-999 on home PC
Spent $1000-1499 on home PC
Spent $1500-1999 on home PC
Spent $2000-2999 on home PC
Purchased home PC at computer superstore
Purchased home PC at department store
Purchased home PC direct from manufacturer
Purchased home PC at electronics store
Purchased home PC on Internet
Purchased home PC at warehouse discount outlet
HH owns desktop PC
HH owns laptop/notebook/tablet PC
HH owns any Apple/Apple Mac clone brand PC
HH owns any IBM/IBM compatible brand PC
Brand of PC that HH owns: Compaq
Brand of PC that HH owns: Dell
Brand of PC that HH owns: Gateway
Brand of PC that HH owns: Hewlett Packard
Brand of PC that HH owns: Lenovo/IBM
Brand of PC that HH owns: Sony Vaio
Child (under 18) uses home PC
HH owns CD burner
HH owns CD ROM drive
HH owns DVD drive
HH owns LAN/network interface card
HH owns inkjet printer
HH owns laser printer
HH owns removable cartridge storage device
HH owns scanner
HH owns PC speakers
HH owns tape backup
HH owns modem/fax modem
HH owns software: accounting
HH owns software: communications/fax
HH owns software: database/ling
HH owns software: desktop publishing

Adults/HHs

Percent

MPI

21,280
21,143
5,109
6,233
5,098
2,285
1,929
4,511
3,088
3,088
3,283
4,745
3,454
3,454
2,629
3,277
570
12,973
11,348
3,538
17,620
2,048
7,220
1,447
2,943
427
1,018
2,413
10,059
11,246
8,082
4,448
10,901
4,012
1,248
6,046
10,817
524
6,234
2,520
2,215
2,821
4,145

51.1%
86.9%
21.0%
25.6%
20.9%
9.4%
7.9%
18.5%
12.7%
12.7%
13.5%
19.5%
14.2%
14.2%
10.8%
13.5%
2.3%
53.3%
46.6%
14.5%
72.4%
8.4%
29.7%
5.9%
12.1%
1.8%
4.2%
9.9%
41.3%
46.2%
33.2%
18.3%
44.8%
16.5%
5.1%
24.8%
44.4%
2.2%
25.6%
10.4%
9.1%
11.6%
17.0%

159
121
136
116
117
103
88
101
153
153
174
156
100
100
110
173
107
92
181
287
110
95
103
85
85
96
159
47
114
117
145
159
102
117
82
90
107
78
114
111
109
132
138

Market Potential

Expected

Number of

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
2010 ESRI

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6/14/2010

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39

Financial Investments Market Potential

n Available as Add-on to Basic or


Premium Subscription

Banks and financial institutions use this report to determine


the demand for financial services and investment products
by local area in relation to the U.S. average.

Financial Investments
Market Potential

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius

Latitude: 41.8805
Longitude: -87.63715
Expected

Product/Consumer Behavior

Market Potential

Own U.S. savings bond


Used stock rating service in last 12 months
Used nancial planning counsel in last 12 months
Used discount brokerage rm in last 12 months
Used full service brokerage rm in last 12 months
Own any credit/debit card (in own name)
Own American Express card (in own name)
Own Discover card (in own name)
Own MasterCard (in own name)
Own Visa (in own name)
Own any department store credit card (in own name)
Avg monthly credit card expenditures: <$111
Avg monthly credit card expenditures: $111-225
Avg monthly credit card expenditures: $226-450
Avg monthly credit card expenditures: $451-700
Avg monthly credit card expenditures: $701+

Number of
Adults

Percent

MPI

2,455
1,615
3,806
1,085
3,291
34,214
8,957
4,712
17,168
24,117
13,540
5,061
3,615
3,594
3,802
10,852

5.9%
3.9%
9.1%
2.6%
7.9%
82.2%
21.5%
11.3%
41.2%
57.9%
32.5%
12.2%
8.7%
8.6%
9.1%
26.1%

83
238
124
132
130
112
179
93
118
118
100
83
96
100
128
190

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
Financial Investments
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
Market Potential
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Demographic Summary
Population
Population 18+
Households
Median Household Income

Latitude: 41.8805
Longitude: -87.63715
2010
45,534
41,624
24,338
$81,441

2015
50,151
45,715
26,808
$100,632

Expected

Product/Consumer Behavior
Bank/nancial institution: use full service bank
Bank/nancial institution: use savings & loan
Bank/nancial institution: use credit union
Bank/nancial institution: use fed savings bank
Banking/nancial institution: use mutual funds co
Bank/nancial institution: use Internet Bank
Used ATM/cash machine in last 12 months
Banked in person in last 12 months
Banked by mail in last 12 months
Banked by phone in last 12 months
Did banking over the Internet in last 12 months
Used direct deposit of paycheck in last 12 months
Have interest checking account
Have non-interest checking account
Have money market account
Have special Seniors Club account
Have savings account
Have 401K retirement savings
Have IRA retirement savings
Have college savings plan (529 plan)
Have auto loan for new car
Have personal loan for education only
Have personal loan - not for education
Have home mortgage (1st)
Have 2nd mortgage (equity loan)
Have mortgage renance/consolidation loan
Have home equity line of credit
Have personal line of credit
Have overdraft protection
Own any securities investment
Own annuities
Own certicate of deposit (6 months or less)
Own certicate of deposit (more than 6 months)
Own common/preferred stock in company you work for
Own common stock in company you don`t work for
Own insured money market account (bank)
Own shares in money market fund
Own shares in mutual fund (bonds)
Own shares in mutual fund (stock)
Own any stock
Own stock with market value <$10000
Own stock with market value $10000-49999
Own stock with market value $50000+

Number of
Adults

Percent

23,672
5,525
9,040
1,293
2,113
3,313
27,865
25,607
3,899
9,199
18,488
19,284
15,317
13,500
6,091
295
18,657
8,650
6,660
1,126
3,945
2,423
1,455
7,611
2,347
713
2,124
1,867
4,954
10,900
884
1,540
2,312
1,625
3,968
877
3,080
2,982
4,486
5,078
1,269
1,380
1,379

56.9%
13.3%
21.7%
3.1%
5.1%
8.0%
66.9%
61.5%
9.4%
22.1%
44.4%
46.3%
36.8%
32.4%
14.6%
0.7%
44.8%
20.8%
16.0%
2.7%
9.5%
5.8%
3.5%
18.3%
5.6%
1.7%
5.1%
4.5%
11.9%
26.2%
2.1%
3.7%
5.6%
3.9%
9.5%
2.1%
7.4%
7.2%
10.8%
12.2%
3.0%
3.3%
3.3%

MPI
114
119
96
127
145
213
132
116
177
144
175
121
2010 ESRI
115
117
122
44
121
126
111
99
82
155
128
101
92
72
90
102
102
108
64
111
99
124
151
97
116
124
115
136
106
138
126

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
2010 ESRI

40

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Health and Beauty Market Potential

Health care providers and retailers use this report to


evaluate new target markets and manage merchandise mix
by local area.

n Available as Add-on to Basic or


Premium Subscription

Health and Beauty


Market Potential

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Demographic Summary
Population
Population 18+
Households
Median Household Income

Latitude: 41.8805
Longitude: -87.63715
2010
45,534
41,624
24,338
$81,441

2015
50,151
45,715
26,808
$100,632

Product/Consumer Behavior

View a full report at


esri.com/baoreports.

Exercise at home 2+ times per week


Exercise at club 2+ times per week
Exercise at other facility (not club) 2+ times/wk
Own stationary bicycle
Own treadmill
Own weight lifting equipment
Presently controlling diet
Diet control for blood sugar level
Diet control for cholesterol level
Diet control to maintain weight
Diet control for physical tness
Diet control for salt restriction
Diet control for weight loss
Used doctor`s care/diet for diet method
Used exercise program for diet method
Used Weight Watchers as diet method
Buy foods specically labeled as fat-free
Buy foods specically labeled as high ber
Buy foods specically labeled as high protein
Buy foods specically labeled as lactose-free
Buy foods specically labeled as low-calorie
Buy foods specically labeled as low-carb
Buy foods specically labeled as low-cholesterol
Buy foods specically labeled as low-fat
Buy foods specically labeled as low-sodium
Buy foods specically labeled as natural/organic
Buy foods specically labeled as sugar-free
Used butter alternatives in last 6 months
Used egg alternatives in last 6 months
Used salt alternatives in last 6 months
Drank meal/dietary supplement in last 6 months
Used nutrition/energy bar in last 6 months
Drank sports drink/thirst quencher in last 6 mo
Used vitamin/dietary supplement in last 6 months
Vitamin/dietary suppl used/6 mo: A
Vitamin/dietary suppl used/6 mo: antioxidant
Vitamin/dietary suppl used/6 mo: B complex
Vitamin/dietary suppl used/6 mo: B complex+C
Vitamin/dietary suppl used/6 mo: B-6
Vitamin/dietary suppl used/6 mo: B-12
Vitamin/dietary suppl used/6 mo: C
Vitamin/dietary suppl used/6 mo: calcium

Adults

Percent

MPI

14,381
11,441
4,821
1,830
2,297
5,944
18,242
1,467
2,795
5,471
5,658
699
5,516
881
4,778
1,132
6,998
5,393
3,288
953
5,080
2,992
2,699
5,596
2,888
6,344
4,640
1,449
5,079
9,193
3,454
11,757
14,898
22,737
856
1,408
2,119
998
836
2,243
4,765
4,853

34.6%
27.5%
11.6%
4.4%
5.5%
14.3%
43.8%
3.5%
6.7%
13.1%
13.6%
1.7%
13.3%
2.1%
11.5%
2.7%
16.8%
13.0%
7.9%
2.3%
12.2%
7.2%
6.5%
13.4%
6.9%
15.2%
11.1%
3.5%
12.2%
22.1%
8.3%
28.2%
35.8%
54.6%
2.1%
3.4%
5.1%
2.4%
2.0%
5.4%
11.4%
11.7%

117
238
143
74
57
116
106
49
66
117
144
53
92
68
132
90
96
116
148
121
119
87
75
99
84
203
82
83
85
80
96
214
112
114
138
114
106
124
97
105
132
106

Market Potential

Expected

Number of

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

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41

Pets and Products Market Potential

Retailers and advertisers use this report for media targeting


and marketing campaigns and to evaluate new target markets.

n Available as Add-on to Basic or


Premium Subscription

Pets and Products


Market Potential

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Demographic Summary

Latitude: 41.8805
Longitude: -87.63715
2010

Population

45,534

Households

24,338

Population 18+

41,624

Median Household Income

$81,441

2015

50,151
45,715
26,808

$100,632

Market Potential

Expected

Product/Consumer Behavior

Number of

Households

Percent

MPI

HH owns any pet

7,690

31.6%

66

HH owns any cat

4,644

19.1%

82

HH owns 1 cat

2,342

9.6%

HH owns any bird

375

HH owns any dog

4,009

HH owns 2+ cats

2,311

HH owns 2+ dogs

1,019

HH owns 1 dog

1.5%

57

16.5%

48

9.5%

86

77

2,992

12.3%

56

HH used canned cat food in last 6 months

2,494

10.2%

84

HH used 8+ cans of cat food in last 7 days

837

3.4%

HH used <5 cans of cat food in last 7 days

HH used packaged dry cat food in last 6 months

1,164
4,390

HH used <5 pounds of packaged dry cat food last mo

2,137

HH used cat treats in last 6 months

2,177

HH used 9+ pounds of packaged dry cat food last mo

HH used cat litter in last 6 months

1,463

4.2%

4.8%

90
78

8.8%

106

8.9%

89

7.4%

58

6.0%

4,379

18.0%

3,983

16.4%

857

3.5%

1,793

HH used <10 pounds of pkgd dry dog food last month

2,146

HH used dog biscuits/treats in last 6 months

3,016

12.4%

703

2.9%

HH used 25+ pounds of pkgd dry dog food last month

85

18.0%

HH used canned dog food in last 6 months

HH used packaged dry dog food in last 6 months

32

57

88

48

8.8%

57
33

45

HH used <3 packages of dog biscuits/treats last mo

2,318

HH used ea/tick care prod for cat/dog last 12 mo

3,999

16.4%

HH member took pet to vet in last 12 mo: 2 times

1,156

4.7%

47

HH member took pet to vet in last 12 mo: 4 times

643

2.6%

72

HH used 3+ packages of dog biscuits/treats last mo


HH member took pet to vet in last 12 mo: 1 time

HH member took pet to vet in last 12 mo: 3 times

HH member took pet to vet in last 12 mo: 5+ times


Bought pet food from vet in last 12 months

Bought ea control product from vet in last 12 mo

1,754
929
959

1,078
1,676

9.5%

48
38
52

7.2%

63

3.8%

72

3.9%

78

4.4%

102

6.9%

56

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or
purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were
collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI

42

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

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6/14/2010

Page 1 of 1

Restaurant Market Potential

n Available as Add-on to Basic or


Premium Subscription

Restaurants, franchisors, and economic developers use


this report to determine market potential for expansion
opportunities and to attract new business to their cities.

Restaurant
Market Potential

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Demographic Summary
Population

Population 18+

Latitude: 41.8805
Longitude: -87.63715

2010

2015

45,534

50,151

41,624

Households

Median Household Income

45,715

24,338

26,808

$81,441

$100,632

Expected

Went to family restaurant/steak house in last 6 months

Family restaurant/steak house last month: <2 times

Family restaurant/steak house last month: 2-4times

Family restaurant/steak house last month: 5+ times

Family restaurant/steak house last 6 months: breakfast

Family restaurant/steak house last 6 months: lunch

Family restaurant/steak house last 6 months: snack

Family restaurant/steak house last 6 months: dinner

Family restaurant/steak house last 6 months: weekday

Family restaurant/steak house last 6 months: weekend

Family restaurant/steak house last 6 months: Applebee`s

Family restaurant/steak house last 6 months: Bennigan`s

Family restaurant/steak house last 6 months: Bob Evans Farm

Family restaurant/steak house last 6 months: Cheesecake Factory

Family restaurant/steak house last 6 months: Chili`s Grill & Bar

Family restaurant/steak house last 6 months: Cracker Barrel

Family restaurant/steak house last 6 months: Denny`s

Family restaurant/steak house last 6 months: Friendly`s

Family restaurant/steak house last 6 months: Golden Corral

Family restaurant/steak house last 6 months: Intl Hse of Pancakes

Family restaurant/steak house last 6 months: Lone Star Steakhouse

Family restaurant/steak house last 6 months: Old Country Buffet

Family restaurant/steak house last 6 months: Olive Garden

Family restaurant/steak house last 6 months: Outback Steakhouse

Family restaurant/steak house last 6 months: Perkins

Family restaurant/steak house last 6 months: Red Lobster

Family restaurant/steak house last 6 months: Red Robin

Number of
Adults

Percent

31,283

75.2%

13,016

11,081
7,186

17.3%

11,396

27.4%

2,886

1,565

23,522

16,883

18,998
8,280

1,664

1,234

5,241

6,396

2,732

3,734

1,500

1,627

6,904

4,105

1,451

5,328

2,193

Went to fast food/drive-in restaurant 5-12 times/month

Went to fast food/drive-in restaurant 13+ times/month

Fast food/drive-in last 6 months: breakfast

Fast food/drive-in last 6 months: lunch

Fast food/drive-in last 6 months: snack

Fast food/drive-in last 6 months: dinner

587

5,250

36,852

15,179

11,294

10,379

10,551

24,904

11,257

19,522

97

88

58

108

135

106

105

103
77

4.0%

139
193

3.0%

15.4%
6.6%

9.0%

3.6%

3.9%

1.7%

1,186

Family restaurant/steak house last 6 months: T.G.I. Friday`s

19.9%

103

120

12.6%

11.9%

812

Family restaurant/steak house last 6 months: Sizzler

Went to fast food/drive-in restaurant in last 6 months

3.8%

56.5%

40.6%

45.6%

718

3,175

Went to fast food/drive-in restaurant <5 times/month

6.9%

4,952

Family restaurant/steak house last 6 months: Ruby Tuesday

Family restaurant/steak house last 6 months: Ryan`s

31.3%

26.6%

MPI

2.0%

16.6%
9.9%

3.5%

12.8%
5.3%

7.6%

1.4%

2.8%

12.6%

88.5%

36.5%

27.1%

24.9%

25.3%

59.8%

27.0%

46.9%

65

137
54

Restaurant
Market Potential

95

96

51

Sample

107

64 Location
Proposed
100 S Wacker
Dr, Chicago, IL 60606-4006
55
Ring: 198
mile radius
82

Expected

93

88
Product/Consumer Behavior
106

86
Fast food/drive-in last 6 months: weekday
31
Fast food/drive-in last 6 months: weekend
90
Fast food/drive-in last 6 months: A & W
119
Fast food/drive-in last 6 months: Arby`s
99
Fast food/drive-in last 6 months: Boston Market
119
Fast food/drive-in last 6 months: Burger King
86
Fast food/drive-in last 6 months: Captain D`s
90
Fast food/drive-in last 6 months: Carl`s Jr.
91
Fast food/drive-in last 6 months: Checkers
101
Fast food/drive-in last 6 months: Chick-l-A
151
Fast food/drive-in last 6 mo: Chipotle Mex. Grill
96
Fast food/drive-in last 6 months: Chuck E. Cheese`s

Fast food/drive-in last 6 months: Church`s Fr. Chicken

Fast food/drive-in last 6 months: Dairy Queen


Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing
patterns
Fast
food/drive-in last 6 months: Del Taco
compared to the U.S. An MPI of 100 represents the U.S. average.
Fast food/drive-in last 6 months: Domino`s Pizza
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK
in
FastMRI
food/drive-in
last 6 months: Dunkin` Donuts
a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
Fast food/drive-in last 6 months: Fuddruckers
Fast food/drive-in last 6 months: Hardee`s

Fast food/drive-in last 6 months: Jack in the Box


Fast food/drive-in last 6 months: KFC

Fast food/drive-in last 6 months: Little Caesars

Fast food/drive-in last 6 months: Long John Silver`s

2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

Latitude: 41.8805
Longitude: -87.63715

Fast1food/drive-in
last 6 months: McDonald`s
Page
of 2
Fast food/drive-in last 6 months: Panera Bread
Fast food/drive-in last 6 months: Papa John`s
Fast food/drive-in last 6 months: Pizza Hut
Fast food/drive-in last 6 months: Popeyes
Fast food/drive-in last 6 months: Quiznos

Fast food/drive-in last 6 months: Sonic Drive-In


Fast food/drive-in last 6 months: Starbucks

Fast food/drive-in last 6 months: Steak n Shake


Fast food/drive-in last 6 months: Subway

Fast food/drive-in last 6 months: Taco Bell


Fast food/drive-in last 6 months: Wendy`s

Fast food/drive-in last 6 months: Whataburger


Fast food/drive-in last 6 months: White Castle
Fast food/drive-in last 6 months: eat in

Fast food/drive-in last 6 months: home delivery

Fast food/drive-in last 6 months: take-out/drive-thru

Fast food/drive-in last 6 months: take-out/walk-in

Number of
Adults

Percent

27,922

67.1%

1,224

2.9%

20,278

48.7%

MPI
100

100

58

6,032

14.5%

10,806

26.0%

2,786

6.7%

114

12.9%

103

2.2%

47

3,677
531

1,215
5,373
6,763

903

1,087

8.8%
1.3%
2.9%

16.2%
2.6%

4,663

11.2%

6,306

15.2%

1,705
6,504
2,359
1,233

69

165

70
24
86

300

59
67

4.1%

126

15.6%

136

5.7%
3.0%

107
196

38

5,155

12.4%

114

1,588

3.8%

56

7,698
1,430

18.5%
3.4%

20,289

48.7%

5,336

12.8%

5,083
6,577
3,079

12.2%
15.8%
7.4%

63
47
86

131
143

67

102

5,291

12.7%

12,388

29.8%

203

14,373

34.5%

109

10,920

26.2%

2,177
2,019

11,908
2,024

5.2%

4.9%

28.6%

133

45

89
89
81

4.9%

107

16,948

40.7%

106

17,774

42.7%

1,458
4,774

14,415

3.5%

11.5%

34.6%

81

103
82

141

Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

esri.com/buybao

Page 2 of 2

43

Market Potential

Product/Consumer Behavior

Retail Market Potential

Retailers and advertisers use this report for media targeting


and marketing campaigns and to manage merchandise mix
by local area.

n Available as Add-on to Basic or


Premium Subscription

Retail Market Potential


Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Demographic Summary
Population

Total Number of Adults

Latitude: 41.8805
Longitude: -87.63715

2010

45,534

41,624

Households

Median Household Income

24,338

$81,441

Expected

Market Potential

Product/Consumer Behavior
Apparel (Adults)

Bought any men's apparel in last 12 months

Number of

Adults/HHs

21,887

Bought any women's apparel in last 12 months

17,905

Bought any shoes in last 12 months

24,002

Bought apparel for child <13 in last 6 months

Bought costume jewelry in last 12 months

Bought any ne jewelry in last 12 months

Bought a watch in last 12 months


Automobiles (Households)
HH owns/leases any vehicle

HH bought new vehicle in last 12 months


Automotive Aftermarket (Adults)
Bought gasoline in last 6 months

Bought/changed motor oil in last 12 months

Had tune-up in last 12 months


Beverages (Adults)

Drank bottled water/seltzer in last 6 months

Drank regular cola in last 6 months

Drank beer/ale in last 6 months


Cameras & Film (Adults)

Bought any camera in last 12 months

Bought lm in last 12 months

Bought digital camera in last 12 months

Bought memory card for camera in last 12 months


Cell Phones/PDAs & Service

Bought cell/mobile phone/PDA in last 12 months

Avg monthly cell/mobile phone/PDA bill: $1-$49

Avg monthly cell/mobile phone/PDA bill: $50-99

Avg monthly cell/mobile phone/PDA bill: $100+


Computers (Households)

HH owns a personal computer

HH spent <$500 on home PC

HH spent $500-$999 on home PC

HH spent $1000-$1499 on home PC

HH spent $1500-$1999 on home PC

Spent $2000+ on home PC

6,108

8,055

8,460

2015

50,151
45,715
26,808

$100,632

Percent of

Adults/HHs

MPI

52.6%

104

14.7%

52

43.0%

57.7%

20.7%

18,131

74.5%

32,899

15,444

110

19.4%

93

20.3%

8,611

1,899

94

89

100
85

7.8%

95

79.0%

91

37.1%

72

14,749

35.4%

113

29,846

71.7%

114

53.5%

126

19,299

22,284
6,075

8,353

4,225

2,934
14,199

10,654

14,701

46.4%

89

14.6%

98

20.1%

85

10.2%

144

34.1%

116

35.3%

111

7.0%

93

25.6%

99

8,091

19.4%

127

21,143

86.9%

121

4,511

18.5%

101

1,929

3,088

3,088

3,283

7.9%

88

12.7%

153

12.7%

153

13.5%

174

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.

2010 ESRI

44

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

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6/14/2010

Page 1 of 4

View a full report at


esri.com/baoreports.

Sports and Leisure Market Potential

Retailers and advertisers use this report for media targeting


and marketing campaigns and to manage merchandise mix
by local area.

n Available as Add-on to Basic or


Premium Subscription

Sports and Leisure


Market Potential
Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1 mile radius
Demographic Summary
Population

Population 18+

Latitude: 41.8805
Longitude: -87.63715

2010

2015

45,534

50,151

41,624

Households

Median Household Income

45,715

24,338

26,808

$81,441

$100,632

Product/Consumer Behavior

Participated in aerobics

Participated in archery

Participated in auto racing

Participated in backpacking/hiking

Participated in baseball

Participated in basketball

Participated in bicycling (mountain)

Participated in bicycling (road)

Participated in boating (power)

Participated in bowling

Participated in canoeing/kayaking

Participated in downhill skiing

Participated in shing (fresh water)

Participated in shing (salt water)

View a full report at


esri.com/baoreports.

Participated in football

Participated in Frisbee

Adults

Play golf < once a month

Play golf 1+ times a month

Participated in horseback riding

Participated in hunting with rie

Participated in hunting with shotgun

Participated in ice skating

Participated in jogging/running

Participated in martial art

Participated in motorcycling

Participated in Pilates

Participated in roller blading/in-line skating

Participated in snorkeling/skin diving

Participated in snowboarding

Participated in soccer

Participated in softball

Participated in swimming

Participated in target shooting

Participated in tennis

Participated in volleyball

Participated in walking for exercise

Participated in weight lifting

Participated in yoga

Spent on high end sports/recreation equipment/12 mo: <$250

Spent on high end sports/recreation equipment/12 mo: $250+

Attend sports event: auto racing (NASCAR)

Attend sports event: auto racing (not NASCAR)

Attend sports event: baseball game

MPI

6,163

14.8%

157

507

1.2%

58

678

1.6%

6,290

15.1%

4,266

10.2%

6,724

16.2%

6,121

14.7%

2,469

2,649

2,164

2,733

5.2%

2,755

8.8%

303

4.4%

105

6.6%

2,012

4.8%

1,214
627

114

189

120

5.4%

146

2.9%

104

90

1.5%

453

31

1.1%

27

6.0%

231

20.6%

223

2.2%

1,398

162

3.4%

3,217

93

7.7%

1,665

225

4.0%

1,690

164

4.1%

2,110

183

5.1%

3,601

1,780

58

9.0%

12.2%

925

90

137

153

7.9%

5,089

8,572

166

177

6.6%

1,831

2,506

194

119

116

6.4%

3,675

2,250

71

5.9%

3,269

3,726

Participated in golf

Percent

309

8.7%

219

4.3%

115

9,618

23.1%

129

4,632

11.1%

268

12,975

31.2%

1,054

1,876

9,304

5,211

2,374

2.5%

1,586

140

113

22.4%

180

12.5%

1,307

7,684

64

4.5%

247

5.7%

143

5.2%

84

3.1%

2,166

Market Potential

Expected

Number of

83

3.8%

75

18.5%

140

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specied trade area to exhibit certain consumer behavior or purchasing patterns
compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in
a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

Page 1 of 4

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45

Business Analyst Online


Business Data Reports

Business Data Reports

Major Shop

With Business Analyst Online, you can generate business


data reports to help with your site evaluation and selection
process. Business data reports provide details about
the number of businesses and employees in a specified
area, compare daytime populations versus the residential
population, and include information about existing major
shopping centers.

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 5 miles radius

Source: Directory of Major Malls, Inc.

Esris business data reports are based on data from


Infogroup and the Directory of Major Malls (DMM) and are
delivered within minutes directly to your e-mail in-box as a
PDF document or Microsoft Excel worksheet.

Major Shopping Center Locator Total Major Shoppin


Sample
T
To
Latitude: 41.8805

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 5 miles radius

Longitude: -87.63715

Source: Directory of Major Malls, Inc.

Major Shopping Center Name and Address


Type and Number of Stores

n Business Summary

Total Major Shopping Centers

Total GLA

Business Data Reports

n Retail MarketPlace Profile


n Traffic Count Profile

4,460,254

Total Stores

Block
Major 37
Shopping Center Name and Address
Type and
Number of StoresRandolph & Dearborn Sts.
State,
Washington,
Block
37
Chicago, IL 60602
State, Washington, Randolph & Dearborn Sts.
Enclosed,
24 Stores
Chicago, IL 60602
Enclosed, 24 Stores
Anchors:
David Barton Gym, Movico, Lettuce Entertain You
Anchors: David Barton Gym, Movico, Lettuce Entertain You

n Major Shopping Center Locator

11

Distance
from site
in miles

479

Year
Open

0.51 E

GLA in
square feet

2009

800,000

Proposed Location
Businesses:
100Total
S Wacker
Dr, Chicago, IL 60606-4006
Ring: 1, 3, 5 Miles

Business Su

Total Employees:

1 mile radius

Total Residential Population:

3 miles radius

Total Businesses:

20,281

35,254

Total Employees:

462,192

704,817

45,534

343,403

Employee/Residential Population Ratio:

Total Residential Population:

Employee/Residential Population Ratio:

10.15

Businesses

Number
Agriculture & Mining

Percent

Number

Percent

57

0.3%

229

0.0%

Construction

351

1.7%

4,655

1.0%

Manufacturing

660

3.3%

22,208

4.8%

Transportation

322

1.6%

25,477

5.5%

269

1.3%

5,878

1.3%

Agriculture & Mining


Communication
Construction

Utility

6,278

1.4%

711

3.5%

7,660

1.7%

Retail Trade Summary

Manufacturing

2,678

13.2%

36,456

7.9%

Home Improvement

21

Transportation

50

0.2%

754

0.2%

General Merchandise Stores

74

0.4%

3,301

0.7%

216

1.1%

2,606

38

0.2%

690

168

0.8%

1,551

Wholesale Trade

Food Stores

Communication

Auto Dealers, Gas Stations, Auto Aftermarket


Apparel & Accessory Stores

Utility

0.1%

The Shops at North Bridge


10.15

851,668

137

0.4%

629

0.1%

256

0.5%

1,499

0.2%

856

2.4%

8,611

1.2%

1,421

2.9%

11,576

1.4%

1,201

3.4%

36,664

5.2%

1,668

3.5%

50,501

5.9%

637

1.8%

30,464

4.3%

926

1.9%

35,105

4.1%

416

1.2%

9,446

1.3%

530

1.1%

13,651

1.6%

0.1%

6,473

1,385

3.9%

13,691

1.9%

1,956

4.1%

26,074

3.1%

6,165

17.5%

82,697

11.7%

2,659

0.4%

254

0.5%

113,073
22,208

13.3%

0.4%

3.3% 9,697

20.1%

135

40

0.9%

3,987

0.5%

132

0.4%

5,121

0.7%

229

0.5%

6,378

0.7%

0.6%

565

1.6%

6,794

1.0%

1,048

2.2%

12,267

1.4%

0.1%

155

0.4%

2,396

0.3%

328

0.7%

4,057

0.5%

0.3%

604

1.7%

5,893

0.8%

940

2.0%

7,307

0.9%

1.0%

660

64

0.1%

6,838

1.9%

4,477

1.0%

700

2.0%

7,123

1.0%

965

2.0%

8,763

4.8%

18,327

4.0%

2,198

6.2%

40,336

5.7%

3,473

7.2%

52,488

778

3.8%

4,750

1.0%

1,676

4.8%

12,375

1.8%

2,460

5.1%

17,826

2.1%

3,292

16.2%

108,926

23.6%

5,238

14.9%

124,534

17.7%

6,660

13.8%

131,300

15.4%

1,225

2.5%

34,647

4.1%

Retail Trade Summary


Home Improvement

Real Estate, Holding, Other Investment Ofces

490

2.4%

30,127

6.5%

877

2.5%

32,505

4.6%

1,062

5.2%

26,798

5.8%

1,291

3.7%

28,392

4.0%

546

2.7%

29,936

6.5%

701

2.0%

31,970

2,678

5.9%

22,065

4.8%

2,369

6.7%

31,667

10,175

50.2%

208,146

45.0%

16,579

47.0%

344,107

Hotels & Lodging

90

0.4%

10,338

2.2%

175

0.5%

18,413

Automotive Services

287

Food Stores

Motion Pictures & Amusements

Auto Dealers, Gas Stations, Auto Aftermarket

Legal Services

Education Institutions & Libraries

Apparel & Accessory Stores

Other Services
Other
Totals

Eating & Drinking Places

4.5%

3,200

6.6%

48.8%

21,877

45.4%

404,660

47.5%

2.6%

215

0.4%

18,722

2.2%

617

1.8%

2,891

0.4%

988

2.0%

4,536

0.5%

824

2.3%

12,646

1.8%

1,172

2.4%

16,281

1.9%

0.7%

1,293

3.7%

56,604

8.0%

1,967

4.1%

76,676

9.0%

3,199

9.1%

58,473

8.3%

3,330

6.9%

58,797

6.9%

339

1.7%

15,526

3.4%

684

1.9%

39,897

5.7%

1,043

2.2%

52,625

6.2%

27.6%

114,878

27.8%

155,183

2.9%

32,889

24.9%
7.1%

9,787
750

2.1%

1,157

5.7%

3,387

0.7%

1,849

5.2%

20,279

100.0%

462,192

100.0%

35,253

100.0%

Banks, Savings & Lending Institutions


On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

Real Estate, Holding, Other Investment Ofces


Services Summary
Hotels & Lodging
Automotive Services

Pictures & Amusements


n Motion
Included
with Premium Subscription Only
Health Services
Services
n Legal
Available
as Add-on to Basic or
Education Institutions & Libraries
Other
Services
Premium
Subscription

2011
35,254

240,800

704,817
343,403
20002.05

680,933

7.9%

1,201

3.4%

36,664

637

1.8%

30,464

416

1.2%

9,446

1.3%

168

22.0%

0.6%
386River

0.8%13,162

27.3%

177,023
1,551

20.8%

0.3%

East1.9%
Art Center 4,477
1.0%
968SEC McClurg
4.8% Ct. & E. Illinois
18,327 St.
4.0%
Chicago,
IL
60611
778
3.8%
4,750
1.0%
Enclosed, 50 Stores
3,292Anchors:16.2%
108,926
Dick's Sporting
Goods, Fox23.6%
& Obel Food Market

43,421

6.2%

875

4,080

704,817

100.0%

1.8%

52,788

6.2%

2,266

4.7%

4,602

0.5%

48,196

100.0%

851,668

100.0%

30,127

5.2%

0.9%

0.81
4.3%

40

0.1%

6,473

1,385

3.9%

13,691

1.9%

6,165

17.5%

82,697

11.7%

4.2%

1.3%

Miscellaneous Retail

Insurance Carriers & Agents

35,465

3.8%
from

12.3%

Finance, Insurance, Real Estate Summary


Securities Brokers

3.4%

3,286

Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010.

2010 ESRI

50

74

reports 32,484
and maps

56,760

586

Furniture & Home Furnishings

28,704
36,456

2.4%

6,048

0.3%

2.8%

863On-demand
1.8%

14.8%

1.8%

1,310

4.5%
2010

491

5,590

Government

1.4%

13.2% 1,372

6.2%

3,003

375

Health Services

0.57 N

3 miles radius

ESRI
Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778
The Shops
at North Bridge
0.2%
754
0.2%
135
0.4%
Michigan Ave., Grand, Ontario & Ohio Sts.
0.4%
3,301
0.7%
132
0.4%
Chicago, IL 60611
216
1.1%
2,606
0.6%
565
1.6%
Enclosed, 75 Stores
38
690
0.1%
155
0.4%
Anchors: 0.2%
Nordstrom

1,194

Services Summary

General Merchandise Stores

4.8%

Loop
Commons
322South
1.6%
Data Note: n/a
means data was not25,477
reported. GLA = Gross5.5%
Leasable Area.
Shore
Dr.
& Interstates 90/94 1.3%
269Lake
1.3%
Source: Directory
of Major Malls, Inc.5,878
Chicago,
IL
60606
21
0.1%
6,278
1.4%
Enclosed, 0 Stores
711
3.5%
7,660
1.7%
Anchors: None

386

Insurance Carriers & Agents

310,000

0.54 E

6/14/2010

Page 1 of 2

0.4%
0.7%

6,794

1.0%

2,396

0.3%

604

1.7%

5,893

700

2.0%

7,123

2,198

6.2%

40,336

0.8%

1.21
1.0%

1,676

4.8%

12,375

1.8%

5,238

14.9%

124,534

17.7%

6.5%

877

2.5%

32,505

4.6%

5.8%

1,291

3.7%

28,392

4.0%

6.5%

701

2.0%

31,970

4.5%

2.4%
5.2%

546

2.7%

1,194

5.9%

22,065

4.8%

2,369

6.7%

31,667

4.5%

10,175

50.2%

208,146

45.0%

16,579

47.0%

344,107

48.8%
2.6%

29,936

Page 1 of 2

Data Note: n/a means data was not reported. GLA = Gross Leasable Area.
Source: Directory of Major Malls, Inc.

90

0.4%

10,338

2.2%

175

0.5%

18,413

287

1.4%

1,310

0.3%

617

1.8%

2,891

0.4%

375

1.8%

6,048

1.3%

824

2.3%

12,646

1.8%

491

2.4%

3,286

0.7%

1,293

3.7%

56,604

8.0%

3,003

14.8%

56,760

12.3%

3,199

9.1%

58,473

8.3%

3392010 ESRI
1.7%
5,590
27.6%

15,526
3.4% and maps from Business
684 Analyst1.9%
5.7%
On-demand
reports
Online. Order 39,897
at www.esri.com/bao
or call 800-44
114,878

24.9%

9,787

27.8%

155,183

22.0%

586

2.9%

32,889

7.1%

750

2.1%

43,421

6.2%

Other

1,157

5.7%

3,387

0.7%

1,849

5.2%

4,080

0.6%

Totals

20,279

100.0%

462,192

100.0%

35,253

100.0%

704,817

100.0%

Government

48 Source: Business
esri.com/buybao
data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010.

5.7%

490

26,798

1.03 NE

2,659
5,121

1,062

6/14/2010

0.8%

968

Banks, Savings & Lending Institutions

2006

0.98

Miscellaneous Retail

Securities Brokers

0.81 S

1.03 NE

865,089

Furniture & Home Furnishings

Finance, Insurance, Real Estate Summary

256,000

Michigan Ave.,Market
Grand, Ontario & Ohio Sts.
Southgate
0.81 S
Businesses
Employees Chicago, IL 60611Businesses
Employees
Roosevelt,
Canal
& Taylor
Sts. Percent
Enclosed, 75 Stores
Businesses
Businesses
Employees
Number
Percent
Number
Percent
Number
Percent Employees
Number
Anchors: Nordstrom
Chicago,
IL 60607
Number RiverPercent
Number
Percent
Number
East Art Center
1.21 E Percent 1989 Number
170,000 Percent
N/A,
16
Stores
SEC McClurg Ct. & E. Illinois St.
57 Chicago, IL 0.3%
229
0.0%
137
0.4%
629
0.1%
60611
Anchors:
Whole
Foods
Market,
L.A.
Fitness,
Linens
'N
Things
(Closed),
Enclosed, 50 Stores
351PetSmart
1.7%
4,655
1.0%
856
2.4%
8,611
1.2%
Anchors: Dick's Sporting Goods, Fox & Obel Food Market

Eating & Drinking Places

Wholesale Trade

1991

48,197

2.05

Employees

0.57 N

0.81 S

0.52 N

250,000

Anchors: DSW Shoe Warehouse

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1, 3, 5 Miles

0.51 E

278,000

Kendall Marketplace
0.52 N
2010
Kendall
Marketplace
Illinois Rte.
34 & Cannonball Trail & Beecher
Yorkville,
IL 60560
Illinois
Rte.
34 & Cannonball Trail & Beecher
N/A, 47 Stores
Anchors: SuperTarget,
Home Depot Garden Center, Kohl's, Dick's Sporting
Yorkville,
IL 60560
Goods
N/A, 47 Stores
The Sullivan Center
0.54 E
2009
Anchors:
Home
Depot Garden Center, Kohl's, Dick's Sporting
Wabash Ave.,SuperTarget,
Monroe, State & Madison
Sts.
Chicago, IL 60603
Goods
Enclosed, 10 Stores

The
Center
TheSullivan
Shops at the Mart
Wells St., North Dr. & Orleans St.
Wabash
Ave., Monroe, State & Madison Sts.
Chicago, IL 60654
Enclosed, 41IL
Stores
Chicago,
60603
Anchors: None
Enclosed, 10 Stores
Southgate Market
Anchors:
DSW
Shoe
Roosevelt, Canal
& Taylor
Sts. Warehouse
Business
by SIC Codes
Chicago, IL Summary
60607
N/A, 16 Stores
Sample
The
Shops
atFoods
the
Mart L.A. Fitness,
Anchors:
Market,
Linens 'N Things (Closed),
1Whole
mile
radius
PetSmart
Wells St., North Dr. & Orleans St.
Latitude: 41.8805
South Loop Commons20,281
Longitude:
-87.63715
Chicago,
IL 60654
Lake Shore Dr. & Interstates 90/94
Chicago, IL 60606
462,192
Enclosed,
41 Stores
5 miles radius
Enclosed, 0 Stores
Anchors:
None 45,534
Anchors: None

Distance
from site
in miles

Business Summary

n Included with Premium Subscription Only

Restaurants, retailers, and financial institutions use this report


to evaluate competitor locations against their proposed future
locations and compare daytime population to residential
population to better understand market demand.

Business Summary by SIC Codes


Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 1, 3, 5 Miles

Latitude: 41.8805
Longitude: -87.63715
3 miles radius

5 miles radius

20,281

35,254

48,197

Total Employees:

462,192

704,817

851,668

45,534

343,403

865,089

Total Residential Population:


Employee/Residential Population Ratio:

10.15

Businesses

2.05

Employees

Businesses

0.98

Employees

Businesses

Employees

Number

Percent

Number

Percent

Number

Percent

Number

Percent

Number

Percent

Number

Percent

57

0.3%

229

0.0%

137

0.4%

629

0.1%

256

0.5%

1,499

0.2%

Construction

351

1.7%

4,655

1.0%

856

2.4%

8,611

1.2%

1,421

2.9%

11,576

1.4%

Manufacturing

660

3.3%

22,208

4.8%

1,201

3.4%

36,664

5.2%

1,668

3.5%

50,501

5.9%

Transportation

322

1.6%

25,477

5.5%

637

1.8%

30,464

4.3%

926

1.9%

35,105

4.1%

Communication

269

1.3%

5,878

1.3%

416

1.2%

9,446

1.3%

530

1.1%

13,651

1.6%

21

0.1%

6,278

1.4%

40

0.1%

6,473

0.9%

64

0.1%

6,838

0.8%

711

3.5%

7,660

1.7%

1,385

3.9%

13,691

1.9%

1,956

4.1%

26,074

3.1%

Retail Trade Summary

2,678

13.2%

36,456

7.9%

6,165

17.5%

82,697

11.7%

9,697

20.1%

113,073

13.3%

Home Improvement

50

0.2%

754

0.2%

135

0.4%

2,659

0.4%

254

0.5%

3,987

0.5%

Agriculture & Mining

Utility
Wholesale Trade

General Merchandise Stores


Food Stores
Auto Dealers, Gas Stations, Auto Aftermarket
Apparel & Accessory Stores

74

0.4%

3,301

0.7%

132

0.4%

5,121

0.7%

229

0.5%

6,378

216

1.1%

2,606

0.6%

565

1.6%

6,794

1.0%

1,048

2.2%

12,267

1.4%

38

0.2%

690

0.1%

155

0.4%

2,396

0.3%

328

0.7%

4,057

0.5%

0.7%

168

0.8%

1,551

0.3%

604

1.7%

5,893

0.8%

940

2.0%

7,307

0.9%
1.0%

Furniture & Home Furnishings

386

1.9%

4,477

1.0%

700

2.0%

7,123

1.0%

965

2.0%

8,763

Eating & Drinking Places

968

4.8%

18,327

4.0%

2,198

6.2%

40,336

5.7%

3,473

7.2%

52,488

Miscellaneous Retail

778

3.8%

4,750

1.0%

1,676

4.8%

12,375

1.8%

2,460

5.1%

17,826

2.1%

3,292

16.2%

108,926

23.6%

5,238

14.9%

124,534

17.7%

6,660

13.8%

131,300

15.4%

Finance, Insurance, Real Estate Summary


Banks, Savings & Lending Institutions

6.2%

490

2.4%

30,127

6.5%

877

2.5%

32,505

4.6%

1,225

2.5%

34,647

4.1%

1,062

5.2%

26,798

5.8%

1,291

3.7%

28,392

4.0%

1,372

2.8%

28,704

3.4%

546

2.7%

29,936

6.5%

701

2.0%

31,970

4.5%

863

1.8%

32,484

3.8%

1,194

5.9%

22,065

4.8%

2,369

6.7%

31,667

4.5%

3,200

6.6%

35,465

4.2%

Services Summary

10,175

50.2%

208,146

45.0%

16,579

47.0%

344,107

48.8%

21,877

45.4%

404,660

47.5%

Hotels & Lodging

90

0.4%

10,338

2.2%

175

0.5%

18,413

2.6%

215

0.4%

18,722

2.2%

Securities Brokers
Insurance Carriers & Agents
Real Estate, Holding, Other Investment Ofces

Automotive Services

287

1.4%

1,310

0.3%

617

1.8%

2,891

0.4%

988

2.0%

4,536

0.5%

Motion Pictures & Amusements

375

1.8%

6,048

1.3%

824

2.3%

12,646

1.8%

1,172

2.4%

16,281

1.9%

Health Services

491

2.4%

3,286

0.7%

1,293

3.7%

56,604

8.0%

1,967

4.1%

76,676

9.0%

3,003

14.8%

56,760

12.3%

3,199

9.1%

58,473

8.3%

3,330

6.9%

58,797

339

1.7%

15,526

3.4%

684

1.9%

39,897

5.7%

1,043

2.2%

52,625

6.2%

5,590

27.6%

114,878

24.9%

9,787

27.8%

155,183

22.0%

13,162

27.3%

177,023

20.8%

586

2.9%

32,889

7.1%

750

2.1%

43,421

6.2%

875

1.8%

52,788

6.2%

Other

1,157

5.7%

3,387

0.7%

1,849

5.2%

4,080

0.6%

2,266

4.7%

4,602

0.5%

Totals

20,279

100.0%

462,192

100.0%

35,253

100.0%

704,817

100.0%

48,196

100.0%

851,668

100.0%

Legal Services
Education Institutions & Libraries
Other Services
Government

Business Data Reports

1 mile radius
Total Businesses:

6.9%

Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010.

2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

Page 1 of 2

View a full report at


esri.com/baoreports.

esri.com/buybao

49

Major Shopping Center Locator

n Available as Add-on to Basic or


Premium Subscription

Commercial retailers, real estate agents, advertisers, and


restaurants use this report to identify and profile major
shopping centers within their trade areas to understand the
scope of competitive activity in their markets.

Major Shopping Center Locator

Sample

Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 5 miles radius

Source: Directory of Major Malls, Inc.

Latitude: 41.8805
Longitude: -87.63715

Total Major Shopping Centers

11

Total GLA

4,460,254

Total Stores

Business Data Reports

Major Shopping Center Name and Address


Type and Number of Stores

Distance
from site
in miles

479

Year
Open

GLA in
square feet

Block 37
State, Washington, Randolph & Dearborn Sts.
Chicago, IL 60602
Enclosed, 24 Stores
Anchors: David Barton Gym, Movico, Lettuce Entertain You

0.51 E

2009

278,000

Kendall Marketplace
Illinois Rte. 34 & Cannonball Trail & Beecher
Yorkville, IL 60560
N/A, 47 Stores
Anchors: SuperTarget, Home Depot Garden Center, Kohl's, Dick's Sporting
Goods

0.52 N

2010

800,000

The Sullivan Center


Wabash Ave., Monroe, State & Madison Sts.
Chicago, IL 60603
Enclosed, 10 Stores
Anchors: DSW Shoe Warehouse

0.54 E

2009
250,000
Proposed Location
100 S Wacker Dr, Chicago, IL 60606-4006
Ring: 5 miles radius

The Shops at the Mart


Wells St., North Dr. & Orleans St.
Chicago, IL 60654
Enclosed, 41 Stores
Anchors: None

0.57 N

1991

Southgate Market
Roosevelt, Canal & Taylor Sts.
Chicago, IL 60607
N/A, 16 Stores
Anchors: Whole Foods Market, L.A. Fitness, Linens 'N Things (Closed),
PetSmart

0.81 S

South Loop Commons


Lake Shore Dr. & Interstates 90/94
Chicago, IL 60606
Enclosed, 0 Stores
Anchors: None

0.81 S

1.03 NE

The Shops at North Bridge


Michigan Ave., Grand, Ontario & Ohio Sts.
Chicago, IL 60611
Enclosed, 75 Stores
Anchors: Nordstrom
River East Art Center
SEC McClurg Ct. & E. Illinois St.
Chicago, IL 60611
Enclosed, 50 Stores
Anchors: Dick's Sporting Goods, Fox & Obel Food Market

Major Shopping Center Locator


Sample

1.21 E

Latitude: 41.8805
Longitude: -87.63715

256,000
Distance
from site
in miles

Year
Open

GLA in
square feet

1.23 NE

1989

314,521

Water Tower Place 240,800


2011
Michigan Ave. @ Pearson & Chestnut
Chicago, IL 60611
Enclosed, 100 Stores
Anchors: Macy's, American Girl Place

1.38 NE

1976

710,000

The 900 Shops


2000
680,933
Michigan Ave., Delaware Pl., Rush St.
Chicago, IL 60611
Enclosed, 70 Stores
Anchors: Bloomingdale's

1.44 NE

1988

450,000

Major Shopping Center Name and Address


Type and Number of Stores
2006
310,000
Chicago Place
East Huron, Erie St. & N. Michigan Ave.
Chicago, IL 60611
Enclosed, 46 Stores
Anchors: Saks Fifth Avenue, Talbots

1989

170,000

Data Note: n/a means data was not reported. GLA = Gross Leasable Area.
Source: Directory of Major Malls, Inc.

Data Note: n/a means data was not reported. GLA = Gross Leasable Area.
Source: Directory of Major Malls, Inc.

2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

2010 ESRI

50

esri.com/buybao

Page 1 of 2

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

6/14/2010

Page 2 of 2

Retail MarketPlace Profile


Retail MarketPlace Prole

cs

e Income

Sample

n Included with Premium Subscription Only


Latitude: 41.8805
Longitude: -87.63715

$62,128
$60,674

Demand
(Retail Potential)
ood & Drink (NAICS 44-45,
722)
$877,868,294
Proposed
Location
100 S Wacker Dr, Chicago, IL 60606-4006
S 44-45)
$740,080,956
Ring: 1 mile radius
Summary Demographics
CS 722)
$137,787,338
2010 Population
2010 Households
2010 Median Disposable Income
2010 Per Capita Income

Supply
(Retail Sales)
$3,596,418,003
$2,607,749,605
$988,668,398
39,102
21,125

Retail MarketPlace Prole


Leakage/Surplus
Sample

Retail Gap
$-2,718,549,709Latitude: 41.8805
Longitude: -87.63715
$-1,867,668,649
$-850,881,060

Number of
Businesses
2,755
1,747
1,008

Factor
-60.8
-55.8
-75.5

$62,128
Demand
Supply
Leakage/Surplus
$60,674
(Retail Potential)
(Retail
Sales)
Retail Gap Number of
Factor
Industry Summary
Demand
Supply
Leakage/Surplus
(Retail Potential)
(Retail Sales)
Retail Gap
Factor
Businesses
ealers (NAICS 441)
$180,785,806
$128,359,772
$52,426,034
17.0
Total Retail Trade and Food & Drink (NAICS 44-45, 722)
$877,868,294
$3,596,418,003
$-2,718,549,709
-60.8
2,755
Total Retail Trade (NAICS 44-45)
$740,080,956
$2,607,749,605
$-1,867,668,649
-55.8
1,747
AICS 4411)
$160,554,822
$84,390,381
$76,164,441
31.1
Total Food & Drink (NAICS 722)
$137,787,338
$988,668,398
$-850,881,060
-75.5
1,008
Supply
Leakage/Surplus
Number of
ealers (NAICS 4412)
$10,161,189Demand$40,284,794
$-30,123,605
-59.7
Industry Group
(Retail Potential) (Retail Sales)
Retail Gap
Factor Businesses
es, and Tire Stores (NAICS
4413)
$10,069,795
46.4
Motor Vehicle
& Parts Dealers (NAICS 441)
$180,785,806 $3,684,597
$128,359,772
$52,426,034 $6,385,198
17.0
26

Number of
Businesses
26
10
13
3
Proposed Location

shings Stores (NAICS 442)


Furniture & Home Furnishings Stores (NAICS 442)
Furniture Stores (NAICS 4421)
CS 4421)
Home Furnishings Stores (NAICS 4422)
res (NAICS 4422)

Industry Group
General Merchandise Stores (NAICS 452)
Department Stores Excluding Leased Depts.(NAICS 4521)
Other General Merchandise Stores (NAICS 4529)

Automobile Dealers (NAICS 4411)


Other Motor Vehicle Dealers (NAICS 4412)
Auto Parts, Accessories, and Tire Stores (NAICS 4413)

$160,554,822
$10,161,189
$10,069,795

$84,390,381
$40,284,794
$3,684,597

$76,164,441
$-30,123,605
$6,385,198

31.1
-59.7
46.4

$25,181,783
$74,889,311
$-49,707,528
$25,181,783
$74,889,311
$-49,707,528
-49.7
$15,161,165
$29,933,438
$-14,772,273
-32.8
$15,161,165
$29,933,438
$-14,772,273
$10,020,618
$44,955,873
$-34,935,255
-63.5
$10,020,618
$44,955,873
$-34,935,255

10
13
3

Electronics & Appliance Stores (NAICS 443/NAICS 4431)

$21,143,554

$225,702,930

$-204,559,376

-82.9

259

Bldg Materials, Garden Equip. & Supply Stores (NAICS 444)


Building Material and Supplies Dealers (NAICS 4441)
Lawn and Garden Equipment and Supplies Stores (NAICS 4442)

$26,991,982
$25,698,562
$1,293,420

$78,377,941
$78,104,387
$273,554

$-51,385,959
$-52,405,825
$1,019,866

-48.8
-50.5
65.1

55
53
2

Stores (NAICS 443/NAICS 4431)

$21,143,554

Food & Beverage Stores (NAICS 445)

$225,702,930

$141,722,220

$317,485,773

$-204,559,376

$-175,763,553

-38.3

Grocery Stores (NAICS 4451)


$125,913,260 $278,700,133 $-152,786,873
-37.8
Equip. & Supply Stores (NAICS
$26,991,982
$-51,385,959
Specialty Food444)
Stores (NAICS 4452)
$5,641,108$78,377,941
$19,942,316
$-14,301,208
-55.9
Wine, and Liquor Stores (NAICS 4453)
$10,167,852
$18,843,324
$-8,675,472
-29.9
Supplies Dealers (NAICSBeer,4441)
$25,698,562
$78,104,387
$-52,405,825
ipment and Supplies Stores
(NAICS
4442)
$273,554
Health & Personal
Care Stores
(NAICS 446/NAICS 4461) $1,293,420
$28,314,104
$75,681,007
$-47,366,903 $1,019,866
-45.5
Gasoline Stations (NAICS 447/4471)

$106,545,381

$347,121,176

$-240,575,795

-53.0

-49.7
-32.8
-63.5

113
53
60

-82.9

149
77
54
18

-48.8
-50.5
65.1

102

$6,122,195
$5,290,802

$16,507,817
$69,710,412

$-10,385,622
$-64,419,610

-45.9
Other Motor Vehicle
-85.9 Dealers

Demand
(Retail Potential)
$108,039,431
$46,088,621
$61,950,810

Supply
(Retail Sales)
$657,689,087
$232,121,744
$425,567,343

Retail Gap
$-549,649,656
$-186,033,123
$-363,616,533

Leakage/Surplus
Factor
-71.8
-66.9
-74.6

Number of
Businesses
90
12
78

Miscellaneous Store Retailers (NAICS 453)


Florists (NAICS 4531)
Ofce Supplies, Stationery, and Gift Stores (NAICS 4532)
Used Merchandise Stores (NAICS 4533)
Other Miscellaneous Store Retailers (NAICS 4539)

$13,156,470
$1,278,561
$1,791,120
$1,032,295
$9,054,494

$84,137,040
$16,129,177
$19,609,512
$2,926,231
$45,472,120

$-70,980,570
$-14,850,616
$-17,818,392
$-1,893,936
$-36,417,626

-73.0
-85.3
-83.3
-47.8
-66.8

345
49
97
27
172

Nonstore Retailers (NAICS 454)


Electronic Shopping and Mail-Order Houses (NAICS 4541)
Vending Machine Operators (NAICS 4542)
Direct Selling Establishments (NAICS 4543)

$37,969,252
$24,502,367
$4,958,172
$8,508,713

$348,904,267
$303,450,782
$8,206,800
$37,246,685

$-310,935,015
$-278,948,415
$-3,248,628
$-28,737,972

-80.4
-85.1
-24.7
-62.8

35
4
8
23

$137,787,338
$64,076,325
$52,403,597
$14,399,532
$6,907,884

$988,668,398
$504,878,252
$304,817,676
$89,025,943
$89,946,527

$-850,881,060
$-440,801,927
$-252,414,079
$-74,626,411
$-83,038,643

-75.5
-77.5
-70.7
-72.2
-85.7

1,008
548
338
56
66

113
53
60
259

55
53
Food Services & Drinking Places (NAICS 722)
Full-Service Retail
Restaurants
(NAICS 7221)
2MarketPlace
Prole
Limited-Service Eating Places (NAICS 7222)
Sample
Special Food Services (NAICS 7223)
Drinking Places - Alcoholic Beverages (NAICS 7224)

25

56
77

149
77
54
20.0
18

S 447/4471)

$28,314,104

$75,681,007

$-47,366,903

-45.5

Source: ESRI and infoUSA

$106,545,381

$347,121,176
$-240,575,795
Lawn and Garden
Equipment and Supplies Stores

NAICS Industry Subsector

Stores (NAICS 446/NAICS 4461)

-53.0

Grocery Stores
Specialty Food Stores

ccessories Stores (NAICS


448)
$38,817,976 $183,183,072 $-144,365,096
2010 ESRI
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& Personal Care Stores
S 4481)
$29,284,223 $115,141,091
$-85,856,868
Gasoline Stations
Clothing Stores
482)
$4,644,820
$12,791,715
$-8,146,895
Shoe Stores
Leather Goods Stores (NAICS 4483)
$4,888,933
$55,250,266Jewelry, Luggage,
$-50,361,333
and Leather Goods Stores

-65.0
-59.4
-46.7
-83.7

Book, and Music Stores (NAICS 451)


y/Musical Instrument Stores (NAICS 4511)
Music Stores (NAICS 4512)

$11,412,997
$6,122,195
$5,290,802

NAICS Industry Group

Beer, Wine, and Liquor Stores

Latitude: 41.8805
Longitude: -87.63715
Leakage/Surplus Factor by Industry Subsector
40.0
60.0
80.0
Motor Vehicle & Parts Dealers

-80.0

-70.0

-60.0

-50.0

-40.0

-30.0

-20.0

-10.0

0.0

10.0

20.0

Furniture & Home Furnishings Stores

Auto Parts, Accessories, and Tire Stores


Furniture Stores
Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent
by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail
opportunity.
ThisStores
is a measure
Home
Furnishings
of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the
trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. TheElectronics
Retail Gap& represents
the difference
Appliance Stores
between Retail Potential and Retail Sales. ESRI uses the North American Industry Classication System (NAICS) to classify businesses by their primary type of economic activity.
Retail establishments are classied into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector.
Building Material and Supplies Dealers

Sample

Latitude: 41.8805
Longitude: -87.63715

100 S Wacker Dr, Chicago, IL 60606-4006


Ring: 1 mile radius

Proposed Location
(NAICS 445)
$141,722,220
$317,485,773
$-175,763,553
-38.3
Clothing and Clothing Accessories Stores (NAICS 448)
$38,817,976
$183,183,072
415
100 S Wacker$-144,365,096
Dr, Chicago,
IL 60606-4006 -65.0
Clothing Stores (NAICS 4481)
$29,284,223 $115,141,091
$-85,856,868
-59.4
143
Ring: 1 mile radius
S 4451)
$125,913,260
$278,700,133
$-152,786,873
-37.8
Shoe Stores (NAICS 4482)
$4,644,820
$12,791,715
$-8,146,895
-46.7
28
Leakage/Surplus
Factor by Industry Group
Jewelry, Luggage, and Leather Goods Stores (NAICS 4483)
$4,888,933
$55,250,266
$-50,361,333
-83.7
244
(NAICS 4452)
$5,641,108
$19,942,316
$-14,301,208
-55.9-20.0
-80.0
-60.0
-40.0
0.0
451)
$11,412,997$18,843,324
$86,218,229
$-74,805,232 $-8,675,472
-76.6 Dealers 133
r Stores (NAICS 4453) Sporting Goods, Hobby, Book, and Music Stores (NAICS$10,167,852
-29.9
Automobile
Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511)
Book, Periodical, and Music Stores (NAICS 4512)

Retail MarketPlace Prole

102

Electronics & Appliance Stores

Bldg Materials, Garden Equip. & Supply Stores


Food & Beverage Stores

25

Health & Personal Care Stores


Gasoline Stations

Clothing and Clothing Accessories Stores

415
143
28
244

Sporting Goods, Hobby, Book, and Music Stores

Sporting Goods/Hobby/Musical Instrument Stores

General Merchandise Stores


Miscellaneous Store Retailers
Nonstore Retailers

Food Services & Drinking Places

Book, Periodical, and Music Stores

Department Stores (Excluding Leased Depts.)


$86,218,229
$-74,805,232
Other General Merchandise Stores
$16,507,817
$-10,385,622Florists
Stationery, and Gift Stores
$69,710,412Ofce Supplies,
$-64,419,610

-76.6
-45.9
-85.9

Used Merchandise Stores

133
56
77

2010 ESRI

Other Miscellaneous Store Retailers

<SurplusLeakage>

Source: ESRI and infoUSA

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Electronic Shopping and Mail-Order Houses


Vending Machine Operators

les) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent
Direct Selling Establishments
lishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents
a snapshot of retail opportunity. This is a measure
Full-Service Restaurants
supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents
'leakage' of retail opportunity outside the
Limited-Service
EatingThe
Places Retail Gap represents the difference
e represents a surplus of retail sales, a market where customers are drawn in from outside the trade
area.
Special Food Services
d Retail Sales. ESRI uses the North American Industry Classication System (NAICS) to classify businesses
by their primary type of economic activity.
assied into 27 industry groups in the Retail Trade sector, as well as four industry groups within Drinking
the Food
Services
& Drinking Establishments subsector.
Places (Alcoholic
Beverages)

<SurplusLeakage>
Source: ESRI and infoUSA

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2010 ESRI

6/14/2010

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Business Data Reports

go, IL 60606-4006

Retailers, restaurants, and economic development agencies


use this report to understand the scope of retail activity in
their markets and communities. This report is used to evaluate
supply and demand gaps for goods and services, determine
whether customers are traveling outside the area to shop, and
39,102
recruit needed business
21,125to local communities.

Traffic Count Profile

Retailers, restaurants, automotive dealerships, and real estate


professionals use this report to view traffic counts around
their sites. The Traffic Count Profile displays the 25 closest
traffic counts and the years the traffic counts were collected.

n Included with Premium Subscription Only

Trafc Count Prole

Sample

Latitude: 44.97743
Longitude: -93.26774

205 S 5th St, Minneapolis, MN 55402


Ring: 5 miles radius
Distance:

Street:

Closest Cross-street:

Year of Count:

Count:

Business Data Reports

0.03

2nd Ave S

S 5th St (0.03 miles NE)

2006

8,874

0.03

S 5th St

3rd Ave S (0.03 miles SE)

2005

1,900

0.08

3rd Ave S

4th St S (0.04 miles NE)

2008

19,500

0.09

6th St S

Marquette Ave (0.03 miles NW)

2005

12,700

0.14

S 5th St

Nicollet Ave (0.03 miles NW)

2005

2,300

0.14

3rd Ave S

4th St S (0.04 miles SW)

2006

9,282

0.14

Marquette Ave

7th St S (0.04 miles SW)

2008

13,000

0.14

4th Ave S

S 5th St (0.04 miles NE)

2008

12,400

0.15

7th St S

3rd Ave S (0.03 miles SE)

2005

13,700

0.16

4th St S

Marquette Ave (0.04 miles SE)

2008

13,500

0.18

7th St S

3rd Ave S (0.04 miles NW)

2008

15,500

0.18

2nd Ave S

7th St S (0.04 miles NE)

2008

10,300

0.19

3rd St S

3rd Ave S (0.03 miles NW)

2008

12,000

0.19

7th St S

Marquette Ave (0.03 miles SE)

1993

13,000

0.19

4th Ave S

3rd St S (0.03 miles NE)

1993

6,600

0.20

2nd Ave S

3rd St S (0.03 miles SW)

2008

8,400
11,600

0.20

3rd Ave S

8th St S (0.03 miles SW)

2003

0.21

4th St S

5th Ave S (0.03 miles SE)

2008

9,900

0.21

3rd Ave S

3rd St S (0.04 miles SW)

2008

17,200

0.21

3rd St S

Nicollet Ave (0.04 miles NW)

2008

16,700

0.22

5th Ave S

S 5th St (0.04 miles NE)

2008

14,800

0.22

8th St S

2nd Ave S (0.03 miles NW)

1995

10,600

0.22

S 5th St

Nicollet Ave (0.05 miles SE)

1995

12,200

0.23

Marquette Ave

3rd St S (0.04 miles SW)

2008

6,200

0.24

4th Ave S

3rd St S (0.03 miles SW)

2008

8,900

0.24

3rd St S

5th Ave S (0.04 miles SE)

2008

7,200

0.25

Washington Ave S

2nd Ave S (0.04 miles SE)

2007

21,400

0.25

8th St S

4th Ave S (0.03 miles SE)

2008

11,200

0.25

6th St S

Hennepin Ave (0.06 miles NW)

2006

15,198

0.26

2nd Ave S

8th St S (0.03 miles NE)

2006

8,364

Data Note:The Trafc Prole displays up to 25 of the closest available trafc counts within the largest radius around your site. The years of
the counts in the database range from 2010 to 1963. Just over 66% of the counts were taken between 2001 and 2010 and 86% of the counts
were taken in 1997 or later. Trafc counts are identied by the street on which they were recorded, along with the distance and direction to
the closest cross-street. Distances displayed as 0.00 miles (due to rounding), are closest to the site. A trafc count is dened as the two-way
Average Daily Trafc (ADT) that passes that location.
Source: Copyright: 2010 MPSI Systems Inc. d.b.a. DataMetrix

2010 ESRI

52

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Business Analyst Online


Maps

Maps

You can generate a variety of boardroom-ready maps through


Business Analyst Online. These maps can effectively illustrate
potential site locations and surrounding areas, data variations,
and patterns and trends that may be difficult to visualize from
tabular data.

Trafc Count Map

Sample

Latitude: 25.76026
Longitude: -80.20953

530 SW 24th Rd, Miami, FL 33129-1951


Ring: 0.5, 1, 2 Miles

Standard Site Maps


n Site Details Map
n Site Map
n Site Map with Satellite Imagery
Other Maps
n Major Shopping Center Map
n Traffic Count Map
n Traffic Count MapClose Up
n Dominant Tapestry Site Map

Major Shopping Center Map


Sample

Latitude: 39.71907
Longitude: -105.14113

201 Wright St, Lakewood, CO 80228-1411


Ring: 1, 3, 5 Miles

Maps
Source: 2010 MPSI Systems Inc. d.b.a. DataMetrix
2010 ESRI, MPSI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

Source: Directory of Major Malls, Inc.


Directory of Major Malls, Inc.
2010 ESRI

On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778

n Included with Basic and Premium Subscriptions


n Included with Premium Subscription Only
n Available as Add-on to Basic or
Premium Subscription

54

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Site Details Map

The Site Details Map is useful for those not familiar with the
market they are investigating. Real estate consultants find
this a useful map to give to their clients.

n Included with Basic and Premium Subscriptions

Site Details Map

Sample

Latitude: 39.71907
Longitude: -105.14113

Maps

201 Wright St, Lakewood, CO 80228-1411


Ring: 1, 3, 5 Miles

This site is located in:


City: Lakewood city

County: Jefferson County

State: CO

Census Tract: 08059011722

ZIP Code: 80228

Census Block Group: 080590117222

CBSA: Denver-Aurora-Broomeld, CO (19740)

2010 ESRI

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Site Map

Popular across all industries, the Site Map displays the


specified location and its surrounding area. Major roads,
rivers, and boundaries are included on the map.

n Included with Basic and Premium Subscriptions

Site Map

Sample

201 Wright St, Lakewood, CO 80228-1411


Drive Time: 3, 5, 7 Minutes

Latitude: 39.71907
Longitude: -105.14113

Maps
2010 ESRI

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Site Map with Satellite Imagery

This site map provides a view of your site overlaid on


satellite imagery.

n Included with Basic and Premium Subscriptions

Site Map on Satellite Imagery 1.6 Miles Wide


Sample

Latitude: 41.88399
Longitude: -87.63663

Maps

123 N Wacker Dr, Chicago, IL 60606-1743


Ring: 3, 5, 7 Miles

Source: i-cubed

2010 ESRI

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Major Shopping Center Map

Commercial retailers, real estate agents, advertisers, and


restaurants use this map to display major shopping centers
found within their trade areas to understand the scope of
competitive activity in their markets.

n Available as Add-on to Basic or


Premium Subscription

Major Shopping Center Map


Sample

201 Wright St, Lakewood, CO 80228-1411


Ring: 1, 3, 5 Miles

Latitude: 39.71907
Longitude: -105.14113

Maps
Source: Directory of Major Malls, Inc.
Directory of Major Malls, Inc.
2010 ESRI

58

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Traffic Count Map

Retailers, restaurants, automotive dealerships, and real


estate professionals use this map to visualize the traffic
patterns around candidate business locations. This map
displays traffic counts for as many as 25 intersections within
a specified location.

n Included with Premium Subscription Only

Trafc Count Map


Sample

Latitude: 25.76026
Longitude: -80.20953

Maps

530 SW 24th Rd, Miami, FL 33129-1951


Ring: 0.5, 1, 2 Miles

Source: 2010 MPSI Systems Inc. d.b.a. DataMetrix


2010 ESRI, MPSI

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6/14/2010

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Traffic Count MapClose Up

Retailers, restaurants, automotive dealerships, and real estate


professionals use this map to visualize the traffic patterns
within half a mile of a location. Viewing traffic counts at
intersections within and around their market areas helps with
site selection, revenue forecasting, and the ability to identify
high-visibility locations.

n Included with Premium Subscription Only

Trafc Count Map - Close Up


Sample

2001 Ross Ave, Dallas, TX 75201-2911


Ring: 1, 3, 5 Miles

Latitude: 32.78768
Longitude: -96.79928

Maps
Source: 2010 MPSI Systems Inc. d.b.a. DataMetrix
2010 ESRI, MPSI

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Dominant Tapestry Site Map

Retailers, marketers, travel and leisure providers, financial


institutions, and economic developers use this map to
classify U.S. residential neighborhoods into distinctive
market segments, providing the ability to conduct site
analysis, customer profiling, media targeting, and direct
marketing campaigns.

n Included with Premium Subscription Only

Dominant Tapestry Site Map


Sample

Latitude: 45.68019
Longitude: -111.04589

Maps

680 W Mendenhall St, Bozeman, MT 59715-3453


Ring: 1, 3, 5 Miles

Source: ESRI
2010 ESRI

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Related Products
Business Analyst Online API
The Business Analyst Online API enables your organization
to build and embed customized versions of Business Analyst
Online in your own Web site. Applications built with the API
can be used to better understand the particular characteristics
of a population in a specific neighborhood or location.
Information about people and places can be aggregated and
summarized at the ZIP Code or county level or specified by
polygon, drive time, or distance.

To learn more about the Business Analyst


Online API, visit esri.com/baoapi
or call 1-800-447-9778.
62

esri.com/buybao

What You Get


Business Analyst Online APIs (SOAP, REST, and Silverlight)
ArcGIS Online Demographic Maps Collection
SM

ArcGIS Online World Geocoding (North America only)


ArcGIS Online World Imagery
ArcGIS Online World Street Map
ArcGIS Online World Topographic Map

Business Analyst Desktop


Business Analyst Desktop is the must-have tool for professional
analysts who need to understand their customers and markets,
perform detailed site analyses, measure store network
performance, analyze cannibalization, or optimize territories.
When you leverage the comprehensive spatial analysis and
modeling tools in Business Analyst Desktop with the extensive
demographic and business data included in the product,
you can uncover patterns, trends, and opportunities in your
customer and sales data that were previously unrevealed.

To learn more about Business Analyst


Desktop, visit esri.com/badesktop
or call 1-800-447-9778.
esri.com/buybao

63

Business Analyst Server


Business Analyst Server will enable your organization
to manage, share, and publish critical location-related
information across the enterprise. When you apply the data,
mapping, and spatial analysis tools in Business Analyst, your
organization can quickly create custom Web applications,
enabling your staff to easily view, analyze, and share data
about your stores, customers, or competition or the areas
where you do business.

To learn how Business Analyst Server


can improve your workflows, visit
esri.com/baserver.
64

esri.com/buybao

Business Analyst Server integrates easily with your existing


CRM, financial, and supply chain management systems and
enterprise workflows.

About Esri

Our Focus

Contact Esri

Since 1969, Esri has been helping

Esri software is used by hundreds

1-800-GIS-XPRT (1-800-447-9778)

organizations map and model our

of thousands of organizations that

Phone: 909-793-2853

world. Esris GIS software tools

apply GIS to solve problems and

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and methodologies enable these

make our world a better place to

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organizations to effectively analyze

live. We pay close attention to our

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and manage their geographic

users to ensure they have the best

information and make better

tools possible to accomplish their

decisions. They are supported by our

missions. A comprehensive suite of

experienced and knowledgeable staff

training options offered worldwide

and extensive network of business

helps our users fully leverage their

partners and international distributors.

GIS applications.

A full-service GIS company, Esri

Esri is a socially conscious business,

supports the implementation of GIS

actively supporting organizations

technology on desktops, servers,

involved in education, conservation,

online services, and mobile devices.

sustainable development, and

These GIS solutions are flexible,

humanitarian affairs.

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