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Idea in brief
If I were given 1 hour to save the planet , I would spend 59 minutes defining the problem and one minute resolving it Albert Einstein
Eager to start working on solution to business innovation problem, we dont spend enough times and recourses on defining the problem & establishing their importance to the organization. The results are missed opportunities, wasted recourses , and initiatives that are out of sync with the strategy.
Credit for this idea /construct goes to Dwayne Spradlin is president and CEO of Innocentive an online market place. Views on PPT are my interpretation/learnings from his article in HBR.
involves four steps to define problems and articulate their strategic importance.
Researching how your firm and other organization have already tried to solve the problem
Is the effort aligned with strategy? What are the desired benefits for the company and how will it be measured? How will we ensure that a solution is implemented?
Stage Tollgate
Thanks