This report is over the idea that our company can work on as a success, during field work we are

facing problem to do marketing for our company and mean while we found educated target group who helped us to thinking, along better ways to promote and let our company know through our efforts survey and knowledge on the bases of our work till now. As we all know that our company is dealing with financial products like stocks, share, commodity, derivatives, future and options, Mutual funds and Real estate. Selling such products where customer is going to invest over the trust, hope, dream which is not tangible at beginning stage and required a proper guidance by its seller to let the customer be happy on what he has invested? By proving the company and self as brand the achieve market with service satisfaction. We began our journey through the basic fundamental of marketing followed since long back that is Word-of-mouth. We went to our talk no. of people to let them aware of over company name ASHLAR SECURITIES Pvt. Ltd. NO. Of them rejected on our face many of them made a hearing and gave a rejection because of their bad experience in past on dealing the same. And many told for investing through branded companies in the market as they have never heard of or seen our companies name ever. While doing this exercise we found that most of the people those were showing interest what a push as a recognition or trust and that what the tag line of over company says Building trust together Our target group is professional educated earning more than 25000 per month, age more than 25yrs to 40 yrs. As we know, Word-of-mouth leaves an invisible trail in the ether. Word-of-finger leaves an electronic trail on the internet. Yes, today world is moving so fast and people dont have time to talk to its neighbor, running to earn the max he can to fulfill his own and families need. This inflation which is raised by 9% and the livelihood of human being becoming more expensive made them to choose alternative source of earning as part time jobs, work at home,
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agents over commission basis and let them to invest in share to earn through benefits.

In the past, nobody paid much attention to word of mouth, even though by some estimates it accounted for a majority of brand impressions. Today, however, the visibility of word of finger has mesmerized the marketing world. And there is a big rule in this marketing world Jo Dikhta hai vo hi bikta hai, when you are visible only then you can be sold. Financial Market is the market where financial securities like stocks and bonds and commodities like valuable metals are exchanged at efficient market prices. Here, by efficient market prices we mean the unbiased price that reflects belief at collective speculation of all investors about the future prospect. The trading of stocks and bonds in the Financial Market can take place directly between buyers and sellers or by the medium of Stock Exchange. Financial Markets can be domestic or international. There are about 488 firms and agent groups in Delhi include individuals & sub brokers. Out of which we should focus among all to our main competitors as run with same products and few more like *Religare, * India bull, * 5-paisa, * Motilal Oswal, * Religare money, * Anand Rathi, * Kodak Securities,

* India infoline, * Angel broking & * Sharekhan. All these above have the max. Market share as per business and they are doing well as they are famous on dealing same product in different marketing approach through promotion of service the same as per their tagline. Examples are given as attachment of the same companys video to understand the hitting point towards the target group to reach for the same results as expected. Marketing can be divided into two parts: 1) Marketing strategy; 2) Marketing tactics. What's more important? I don't think there's any question that strategy is by far the most important half of a marketing program. It's like warfare, also a mixture of strategy and tactics. The weapons of war are equivalent to the media used in a marketing campaign. How often has an army won a war with better soldiers, better guns, better tanks, and better aircraft? What wins wars are better strategies? In World War II, the Germans had the advantage of the better weapons, the better discipline, and the most experience. Yet their leader, Adolph Hitler, was a rank amateur when it came to military strategy.

What does work in marketing? Dominating a category, nothing is as effective in marketing as dominating a category. Too many companies emulate the leader and try to be better, when they should avoid the leader and try to be different.

It takes a storm to determine which boats are seaworthy and which boats are not. It takes a recession to determine which brands are strong and which brands are not. To survive as a better brand in market one has to keep a watch on the move of their competitors ride. To be a successful lets acknowledged with all 7 Ws:* What your competitors have done? --- How they have started their journey? *What makes them preferable among others? ---How we are better than others? *What is missing that we can reach through as need to fulfill the demands of customers? *Where we can make the difference and stand in the market? ---How we can do better to mold us to present in a better way to prove our self? *What is the right approach we are lacking to reach our target group? *Where we are at present in the Customer mind? *What a customer look for choosing same products we deal with? All these help our company to review the objective and set an effective appeal towards market through strategies.

Some tips for Marketing Financial Products Marketing of financial products has to be carefully planned and executed in order to avoid mistakes that can be costly and hard to recover. With heavy competition, financial institutions have to be aware of the current market trends and must keep informing their clients about their latest service or products to make sure that their clients use them. If marketing of financial products or services are excellent, the firm is ensured of guaranteed, quality financial planning leads as well as better referral service from affiliates. It is necessary to have a sound, carefully planned marketing strategy in order to recruit more customers, generating more revenue. This calls for extensive market research and competitive analysis and knowing how to lure customers by sending out the right message in the advertisements. It is a pity that many people do not understand the importance of marketing of financial products and, therefore, misses many opportunities to develop and expand their client base.

Marketing Tips for Financial Products: 1 - Referral services by affiliate service providers are very effective and a highly targeted market-oriented marketing strategy. It is necessary to have a system in place to respond to the queries of those potential clients who were referred and have follow-up services that can convert potential leads into actual customers. 2 - Direct mailing is another tactic that is relatively cheap and can be used to reach target markets of your choice. The job can be out-sourced, and your operating costs are well within the budget. It can also be effective in recruiting potential customers easily. 3 - Cold calling is another marketing strategy, but it is not used much owing to the enormous drain on time and labor as well as costs and low rate of new customer recruitment.

4 - Offering items having your brand identity serves to remind existing customers as well as those you deal with on a regular basis about your financial services as well as products. Post-it note pads, pens, coffee mugs, key chains, pen torches, etc., are items that are generally used as promotional items. 5 - Using the media to effectively advertise your products. The TV, radio, newspaper, magazines, cinemas, etc., are very good sources for targeting your advertisements. Keep your advertisements short and make sure they tell people how they can benefit from using your services or products. 6 - Sponsoring events can be another great way to market your products and creating awareness of your products. 7 - Using permission-based email marketing, free newsletters, pop-up advertisements, and keyword-optimized search engine options are other ways that financial products can be marketed using the Internet. E.g.. Fast recharge, bill payment sites, LinkedIn etc 8 Co-branding with some other companies like banking. These are a few marketing tips for financial products. There are firms that offer services as well as products to help run your business successfully. Customer Experience Design: in partnership with client teams we can make it great for customers to do business with you by designing customer experiences that differentiate and add value, bringing the brand promise to life every step of the way.

Over the same we have raised a discussion on LinkedIn and managers of different co. gave suggestion as below which were liked most and can be referred.
1. When branding a company you need to look at your competitors from a client point of

view to see their strengths and weaknesses and to discover opportunities. It also helps have someone outside your company look at your company and your competitors from a client perspective so you can learn what people look for from a company in your market. People don't always buy what you think you're selling they buy what they see. Once you have the areas where you are different and better than your competitors you can test your theory quickly and easily using Google.

If there is difficulty in telling your company from the other companies look deeper. What does your company do that every company does but that nobody talks about? The thought process comes from an example of the Schlitz beer advertisement stating what Schlitz did to make sure their beer was pure. It didn't matter that other companies did the same things, what mattered was that Schlitz said they did it first.
2. You have to distinguish from others. Initially select your best 2-3 product and try to

penetrate market across demographic. I also go through your website which is not impressive and attractive, you have given good information but what i think that you should give your product information and login details, this will increase customer interest towards your website.
3. Proper branding is critical to your long term success. A lot of people think of branding

as logo development. But in reality, branding is managing the thoughts and feelings of your customers to ensure that you are what they desire. If your desired brand image isnt whats in the minds of your target audience, youve got to figure out where the gaps are and how to address them. And fixing those issues is hard work because the old adage still rings true the customer is always right.
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Benefits of Building Strong Brands 1. Increased revenues and market share 2. Decreased price sensitivity 3. Increased customer loyalty 4. Increased profitability 5. Increased clarity of vision 6. Increased ability to mobilize an organization's people and focus its activities 7. Increased ability to expand into new product and service categories 8. Increased ability to attract and retain high quality employees. ON further in report *Ill be doing SWOT **Budgeting for advertising and promotion on different sources, *** Internal Branding, on next mail for our company which will really going to help further.