Comparison of Marriot, Sheraton and Avari Towers - Karachi

This Document is submitted as an assignment for the course of Services Marketing at Mohammad Ali Jinnah University, Karachi Spring 2011 Murtaza A. Mandviwala SP12-MB-0065

Comparison of Marriot, Sheraton and Avari Towers Karachi

4/25/2012

Although the Karachi city is not deemed a favorable tourist spot, hotels and conventional centers are never out of reservations here. Thanks to the citys strong business hub especially the financial market giants who are always high on receiving foreign delegations keeping the wheels turning at these hotels. Karachi being the financial backbone of Pakistan has many local and internationally affiliated hotel/conventional centers. To name some of the high end: Marriot, Sheraton, Pearl Continental, Avari high-end: Towers, Ramada Plaza, etc. This study is a brief comparison of the prices and amenities offered at Marriot, Sheraton and Avari towers. At the end of the comparison I have put some of my suggestions and recommendations which are entirely based on this comparison and do not have a hidden beneficial consent of any of the hotels considered here.

Price Comparison
SINGLE OCCUPANCY Standard Rooms Deluxe Rooms PKR 7,100 PKR 9,300 PKR 8,700 PKR 11,100 PKR 10,900 PKR 16,900 Executive Rooms PKR 11,700 PKR 15,000 PKR 20,900

Marriot Sheraton Avari Towers

Marriot
PKR 25,000

Sheraton

Avari Towers

PKR 20,000

PKR 15,000

PKR 10,000

PKR 5,000

PKR 0 Standard Rooms Deluxe Rooms Executive Rooms

Comparison of Marriot, Sheraton and Avari Towers Karachi

4/25/2012

Marriot Sheraton Avari Towers

DOUBLE OCCUPANCY Standard Rooms Deluxe Rooms PKR 8,600 PKR 10,800 PKR 10,200 PKR 12,600 PKR 12,900 PKR 18,900

Executive Rooms PKR 11,700 PKR 16,500 PKR 22,900

Marriot
PKR 25,000

Sheraton

Avari Towers

PKR 20,000

PKR 15,000

PKR 10,000

PKR 5,000

PKR 0 Standard Rooms Deluxe Rooms Executive Rooms

Well here we do not need to describe any outcome. Avari Towers is clearly the most expensive of all, in single and double occupancy both. Sheraton comes next and last is of Marriot. So people looking for just a relaxing stay without any additional perks should definitively get a reservation at the blue-one. should blue

Comparison of Marriot, Sheraton and Avari Towers Karachi

4/25/2012

Comparison of Facilities

Avari Towers

Marriot

Sheraton

Standard Room Facilities

Airport Pick-up Service Buffet Breakfast Complimentary Morning Newspaper Wireless Internet Connectivity Health/Fitness Facility In-Room Safe In-Room Tea/Coffee Making Facility Wake-up Service Complimentary Bottled Water/Day Scheduled Shuttle Service Asia Live from 07.00 to 10.00 am Local & International Free OSG Olympia Spa & Gym with massage, sauna & Jacuzzi. Not Available Available Not Available 2 Bottles Scheduled Shuttle Service Nadia Caf Restaurant. Local & International Free Health Club & Swimming Pool. Available Not Available Not Available 1 Bottle Scheduled Shuttle Service Al Bustan Restaurant. Local & International Charged N/A Available (Electronic) Available Available 2 Bottles

Additional Facilities with Deluxe and Executive Rooms

Early Check-In/Late CheckOut Complimentary Private Pick-up Service In-Room Express Check-In and Check-Out. Complimentary Soft drinks/Beverages Complimentary Pressing/Laundry Snacks & Refreshments Local Calls Free Limousine Service Available Free from in-room refreshment centre. 2 Clothing Items per Day at Lounge on 10 from 8 AM to 11:30 PM. Unlimited free local calls Additional Charge Private Car Available Not Available 2 Clothing Items per Day Hi-Tea from 1600 hrs to 1900 hrs daily. Unlimited free local calls Additional Charge Chauffeur-Driven Private Car Not Available Not Available 4 Clothing Items per Day Not Available Unlimited free local calls 4

Comparison of Marriot, Sheraton and Avari Towers Karachi 50% discount on NWD / International calls. Available Available Business Class Butler Free 20 pages black and white printing Available for hire Assistance with local sightseeing and personal shopping. Additional Charge 1. 25% discount on massage services 2. 01 free massage, or a free tennis lesson, swim, or gym lesson 3. Consultation with our Executive Chef for dietary food. 4. City View Rooms 5. 50% discount on all dry cleaning and laundry services.

4/25/2012

NWD/International Calls Fresh Fruit Bowl Video Conferencing Personal Butler Printing Computer/Laptop Local Guide Spouse Stay

Charged Available Available Not Available Not Available Not Available Not Available Free

Charged Not Available Available Business Class Butler Not Available Not Available Not Available Additional Charge

Additional Perks

1. Separate health club & pool for ladies 2. Working desk in every room 3. Complimentary Mini bar. 6. Plasma TV & integrated information entertainment system (IIES).

1. Starwood Preferred Guest program 2. 24-hour access to the Club Lounge 3. Private Balcony 4. Mini Bar

Brief Conclusion
The above comparison clearly indicates that in Avari Towers great luxury comes with a higher price. However, Sheraton and Marriot seem to be quite fluctuating with respect to price over services. Although Sheraton charges a premium compared to Marriot but it lacks in some of perks which Marriot is already giving with lower rates.