SMS Solutions

Eli Keren, VP Marketing and Sales

Agenda
About Hypermedia

SMS marketing overview

Hypermedia SMS solutions Customer business cases

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About Hypermedia
Provider of innovative Mobile Network Access solutions, based on HyperGateway platform
Voice SMS messaging Business applications

Customers in more then 70 countries

Corporate Governmental

Network of partners and OEMs Founded in 2002, HQ in Israel

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Hypermedia Market Presence

Serving customers in more than 70 countries worldwide
Norway Sweden Denmark Hungary Romania Russia Iceland Belgium Poland Ukraine Ireland Canada Switzerland Netherlands Germany Czech United Kingdom France Montenegro Italy Serbia Portugal USA Japan Spain Macedonia China Bahamas South Korea Morocco Israel Nepal Taiwan Mexico Jamaica Ivory India Mali Coast Guatemala Senegal Thailand El Salvador Nicaragua Venezuela Colombia Singapore Cameroon Kenya Nigeria Indonesia Ecuador Brazil Mozambique Peru Australia Bolivia Paraguay Chile Uruguay South Africa New Zealand Argentina
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Mobile Solution Platform - Key features

Two size chassis: 3U & 6U Modular Scalable Integration ready Redundancy support Resiliency Web management and control

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Business Enablement Applications

HyperMessaging - Vertical SMS messaging business applications. Bulk SMS for marketing and mass communications HyperConnect - CallBack / Call Through via WEB-SMS. HyperMobile for mobile end users HyperOffice IP-PBX on board, Call Centers, Billing, Voice recording, call center support for push dialing and more.. HyperMobile client based mobile applications (Apple App Store..)

Integrated Open PC-Server

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SMS MARKETING

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SMS Marketing
SMS - the fastest growing communication media world wide
2.3 Trillion SMS were sent in 2010

Clear advantages in marketing

Inexpensive (cheaper than voice) Large quantities in small period of time Not stopped as SPAM SMS is read as it arrives Generates impulse response Not intrusive as a solicitation phone call IMR Interactive Message Response

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Sending SMS in Large Volume

Through SMS Aggregator Using CPE Hardware- SMS Gateway

Subcontractor who buys large volumes (5M >>>) of SMS and resells in smaller quantities to customers Aggregator connected directly to the cellular company core network (SMSc) with a IP connection

Trough your own hardware

Large SMS volumes sent directly to cellular operators wirelessly

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SMS Aggregator vs. In-house Gateway

SMS Aggregator

In house SMS Gateway

Privacy & security of data

IMR Ability to work with several cellular operators Build your own services and interactive campaigns Price

Cheap for very large quantities High

Small quantities-same as aggregator. Mid quantities cheaper Lower

Rate of sending

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SMS Aggregator vs. In-house Gateway

SMPP

SMS Reseller
HTTP

SMS aggregator Mobile operator SMSC

End User

SMPP/HTTP/API/Campr

SMPP/HTTP/API

GSM/3G/CDMA RUIM

Target Vertical Markets for SMS Usage

Marketing /sales and promotions eFinance secure transactions in eBanking Security and Authentication 2-3 factor authentication for Web and Physical access Transportation secure transport and IMR Call centers Health secure auto medical data and medication notices Fund raising and NPOs small donations and information Vending machines and automatic sales charge of sale to SP bill Political voting Surveys

HYPERMEDIA SMS SOLUTIONS

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Messaging Platform Key Features

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4 to 12 GSM SMS Ports 3U 8 to 32 GSM SMS Ports 6U Two way SMS Master Slave Topology Centralized SMS management SIM server - Centralized SIM management Advanced LCR & Routing Groups Open platform for integrated SW HW solution An easy-to-use API which enables third party apps. Seamless integration using: SMPP and HTTP GSM worldwide use (850/1900- 900/1800) WEB management and control

Topology

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Bi-directional SMS messages (send/receive) Proprietary campaigns application Developers API SMPP or HTTP integration 3rd party SMS application support
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Messaging Interfaces
SMPP HTTP (Short Message Peer-to-Peer) Industry standard protocol Fast and efficient for high volume exchange over TCP/IP Provides flexibility and simplicity Help developers efficiently add SMS functionality to any project Enables development of 3rd party applications that utilize Hypermedia messaging. Platform independent (based on a text protocol over TCP) Only requires that the application have access to TCP/IP sockets. Targeted at creating advanced SMS campaigns for enterprises and service providers Supports creating and sending SMS campaigns; billing, alerts, advertisements, scheduling.

Developer API

SMS Campaigner

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Log and Status

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Scheduler

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Hypermedia Competitive Advantages

Throughput
Largest port granularity in the industry (N+32 in M/S and up..) Highest number of SMS sent from a single systems (300K in 24h)

Customer install base

Largest install base in SMS Gateways Top global account customers

Flexibility and modularity

Built in Campaigner application with IMR capabilities Upgrade GSM voice Gateways to be used as SMS Gateways Expand solution with SMS service applications HyperGateway can include IP-PBX and call center SIM server capable

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CUSTOMER CASE STUDIES

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Application: Two-factor authentication

Customer Description

US Social Security Social Security user accessing the SS website for services is required to enter user name and unique ID number. Once initial credentials are entered, a One Time Password (OTP) is generated through SMS text message for added security. Sent every time the user tries to access the web.

Benefits

Data privacy. Database not shared with cellular operator. Security. Two factor authentication ensures the service and funds are provide to the right person. Operations are steam lined and better service provided.

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Application: Loan sales & debt collection

Customer Description

Secure that Loan (UK) - the fastest growing consumer loan company in the UK An SMS is sent to target audience with an attractive interest rate loan, requesting a quick to secure the loan at favorable rates. Collection reminder also conducted through messaging, boasting the lowest default rate in the UK.

Benefits

Competitive edge through faster sales process and better profitability. Security The company secured database is not shared with the service provider and/or SMSC.

Improved customer service with lower operational costs.

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Application: Small quantity SMS campaigns

Customer Description

SMS Corporativo Small company selling small packages for SMS campaigns predominantly to Spanish speaking countries.
Offer services to SMBs requiring infrequent SMS campaigns

Benefits

Can offer better priced campaigns than through SMSCs.

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Customer Fund raising and health information

Customer Description

Foundation for Crohns disease & Ulcerative Colitis The foundation sends SMS message to potential donors Average donor pledges $5 $25 and confirms payment via return SMS. System also used for notifying members on new medications, medical information, conferences and events

Benefits

Outreach to a wide audience of small donation donors. Cost effective telemarketing solution.

ROI of less than one month.

Security privacy of donors and patients not shared with the service provider and or SMSC.

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Application: eCommerce & political campaigns

Customer

Tedexis - offers mobile marketing solutions, political surveys. Implements multiple applications, connected through the HyperGateway

Description

Inform about discount sales and specific promotions.

Send events invitations. Communicate launch of new products and services. Send tips and recommendations related to the advertised products.

Benefits

Quick and effective mass marketing tool compared to other forms of marketing. Security end user list and contact details are protected and not shared

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Application: Transportation

Customer Description

A London-based taxi and limousine with over one thousand vehicles Customer ordering a taxi receives SMS message with ETA, name of driver and number of cab. When passenger gets in to the cab - responds with return SMS (IMR) to confirm that pick up has been completed.

Benefits

Improved customer service. Improved operational efficiency of dispatching and management over fleet.

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Summary Messaging Solutions

Hypermedia provides field-proven messaging solution implemented in a range of industries. Multiple business benefits
Better customer service Improved operational efficiency Enhanced marketing & sales outreach Superior data protection and security

Key technological advantages

Maximum flexibility Highest SMS Gateway throughput

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